Speaker Bios (406.56
Total Page：16
File Type：pdf, Size：1020Kb
Bios Laura Brett and writing and reporting honors from the Society of Professional Journalists and the Laura Brett is a staff attorney at the National Associated Press. He recently conducted Advertising Division of the Advertising Self- a study that focused on credibility in brand Regulatory Council, which is part of the journalism, published by Journalism and Council of Better Business Bureaus. Since Mass Communication Quarterly, for which she joined NAD in April 2012, Ms. Brett he received the University of Alabama’s has handled a variety of cases involving Outstanding Research award in 2013. advertising in potentially deceptive formats, reviewing the adequacy of disclosures in digital formats, including native advertising. Michelle De Mooy Ms. Brett’s article, “Publishers − And Michelle De Mooy is Senior Associate for Marketers − Must Meet Ethical Standards in National Priorities with Consumer Action, Native Advertising: Both Have Responsibility a national nonprofit that empowers under- to Ensure Consumers Aren’t Deceived” was represented consumers to assert their rights published in Advertising Age in June 2013. in the marketplace and prosper financially. Previously, Ms. Brett specialized in litigation Her work focuses primarily on enhancing matters in her own private practice and at consumer privacy online by advancing pro- Willkie Farr & Gallagher. consumer policy and legislation, and by building dialogue between industry and Jamie Cole other stakeholders to create innovative technology solutions. Ms. De Mooy sits on Jamie Cole is Creative Director for the advisory board of the Washington, D.C.- Advanced Content/Red Barn Media Group in based think tank, the Future of Privacy Forum. Birmingham, Alabama. He is a 20-year media She also has prior experience in managing veteran with extensive experience in custom corporate communications, brand advertising, publishing and brand journalism. Mr. Cole marketing, and software engineering. has received design awards from Folio, the American Society of Business Press Editors, and the National Agri-Marketing Association, December 4, 2013 David J. Franklyn writers, editors, designers, and social media strategists dedicated to helping brands create David J. Franklyn is a law professor at the quality branded content on The Huffington University of San Francisco and the Director Post. She previously worked in Strategy of the McCarthy Institute for Intellectual & Operations for AOL Inc., where she was Property and Technology Law and the Center part of a team tasked with executing AOL’s for the Empirical Study of Trademark Law. turnaround strategy and transforming the He writes and teaches about consumer company into a major player in the digital perceptions of Internet advertising and is media and online advertising space. engaged in a multi-country study exploring how consumers interpret and process Internet advertising, labels, and icons. Professor Dan Greenberg Franklyn is Editor in Chief of McCarthy’s Desk Dan Greenberg is the founder and CEO Encyclopedia of Intellectual Property Law. of Sharethrough, a software company that He spent several years in private practice powers in-feed, native ads for premium at Mayer Brown, a Chicago-based law firm. publishers like Hearst, People, and Time, Professor Franklyn regularly serves as an Inc., and brand marketers like Pepsi and expert witness in consumer protection and Procter & Gamble. He also acts as the co- intellectual property matters. chair of the Interactive Advertising Bureau’s Native Advertising Committee. Named to Bob Garfield the 2012 Forbes “30 under 30” list and a regular contributor to TechCrunch and Bob Garfield is a columnist for MediaPost and AdAge, Mr. Greenberg comes from a research the Guardian. He is co-host of “On the Media”, background in persuasive technology at produced by WNYC and heard on more Stanford and regularly teaches classes in than 300 National Public Radio stations. Mr. brand content and viral engineering. Garfield is also the author of two books about the digital revolution’s effects on media and marketing: “The Chaos Scenario” and, with Todd R. Haskell co-author Doug Levy, “Can’t Buy Me Like.” Todd R. Haskell is the Senior Vice President – Chief Revenue Officer of Hearst Magazines Tessa Gould Digital Media. He is responsible for driving the sales and marketing revenue for Hearst Tessa Gould is The Huffington Post Media Magazines Digital Media’s 24 sites, including Group’s Director of Native Ad Product, Cosmopolitan.com, Elle.com, Esquire.com, managing all aspects of The HuffPost’s and GoodHousekeeping.com and pure- native offerings, including product strategy play digital brands, including RealBeauty. and development, as well as the in-house com. Previously, Mr. Haskell served in a brand creative agency she pioneered, variety of leadership roles at The New York HuffPost Partner Studio, which is a team of Times, including Group Vice President for 2 December 4, 2013 Advertising, where he was responsible for all protections, and the problem of financial sales activities on NYTimes.com, including the fraud. He has written extensively in the fields development of The Times’ Idea Lab, which of information privacy, the law of unfair and took storytelling techniques and leveraged deceptive practices, consumer law, and them on behalf of advertisers. identity theft. Sid Holt Jeff Johnson Sid Holt is the Chief Executive of the Jeff Johnson is Principal Consultant at UI American Society of Magazine Editors, the Wizards, Inc., a product usability consultancy principal organization for magazine journalists (uiwizards.com). He also is a principal at in the United States. ASME sponsors the WiserUsability.com, a consultancy focused on National Magazine Awards in association elder usability and accessibility. Mr. Johnson with the Columbia University Graduate has worked as a user interface designer and School of Journalism and publishes the implementer, engineer manager, usability ASME Guidelines for Editors and Publishers. tester, and researcher at Cromemco, Xerox, Mr. Holt has nearly 30 years of experience US West, Hewlett-Packard Labs, and Sun in magazine publishing, including more than Microsystems. He has taught at Stanford a decade at Wenner Media, where he was University, Mills College, and the University Managing Editor of Rolling Stone and Editorial of Canterbury. He has authored many Director of Us Magazine. He was also Editor articles and chapters on Human-Computer in Chief and Executive Vice President of Interaction, and five books on the topic, Adweek Magazines and Editorial Director of including “Designing with the Mind in Mind” Nielsen Business Media, which published 40 and “Conceptual Models: Core to Good titles, including Billboard and The Hollywood Design.” Reporter. Lisa LaCour Chris Jay Hoofnagle Lisa LaCour is Vice President of Global Chris Jay Hoofnagle is a lecturer in residence Marketing at Outbrain, where she oversees at the University of California, Berkeley, the corporate brand, communications, and School of Law, where he has taught global marketing efforts worldwide. She computer crime law, Internet law, privacy joined Outbrain in 2010, and is part of the law, and a seminar on the FTC’s regulation of senior management team, responsible for advertising. His research focuses upon the driving the company’s corporate positioning, structure of legal and economic relationships branding, public relations, and customer that lead to tensions between firms and acquisition efforts. Previously, Ms. LaCour individuals, manifested through information served as Director of Marketing at fashion and privacy problems, gaps in understanding of lifestyle brand DailyCandy, where she built, legal protections, deficits in consumer law and managed the company’s first marketing 3 December 4, 2013 team. Prior to her work for DailyCandy, she of Political Science. He has also worked as a led audience development and branding writer or editor, including at The New Yorker, efforts for AOL’s network of content sites. The Atlantic Monthly, The Washington Post, and Texas Monthly. Chris Laird Chris Laird is a Marketing Director in Amy Ralph Mudge the Procter & Gamble Company’s Brand Amy Ralph Mudge is a partner in Venable Operations organization, leading a number LLP’s Advertising & Marketing practice of projects to better integrate P&G’s group in the Washington, D.C. office. Her digital marketing operations, enabling a practice focuses on counseling national seamless consumer journey “from content advertisers, and she regularly appears on to commerce.” Over his 19 years at P&G, their behalf before the FTC and the National Mr. Laird has held a variety of sales and Advertising Division of the Council of Better marketing positions across the majority of Business Bureaus. She chairs the ABA P&G’s portfolio, in both North American and Antitrust Section’s Consumer Protection global capacities. His marketing experience committee and is co-editor of a blog about spans from selling directly to Walmart, to advertising and consumer law issues entitled developing consumer segmentation models, allaboutadvertisinglaw.com. to transforming digital marketing models. He has marketed brands as diverse as Braun, Ash Nashed Tide, Gillette, Bounty, Old Spice, and Swiffer. Ash Nashed is the Founder and CEO of Adiant, a pioneer and leader in online Nicholas Lemann content-style advertising. Adiant’s Adblade Nicholas Lemann is a Professor of Journalism and IndustryBrains networks place their at the Columbia University Graduate School NewsBullet®