The Conrad Foundation
Spirit of Innovation Challenge
Corporate Partner Opportunities
CONRAD CHALLENGE CORPORATE PARTNER OPPORTUNITIES
Table of Contents
CONTINUING A LEGACY 3
ABOUT THE CHALLENGE 4
STUDENT SUCCESS STORIES 8
CHALLENGE SCHEDULE 9
HOW YOU CAN HELP 13
PAST SPONSOR HIGHLIGHTS 15
SPONSORSHIP PACKAGES 17
LOOKING FORWARD 19
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Continuing a Legacy
Established in 2008, the Conrad Foundation honors the legacy of Apollo 12 astronaut, Charles “Pete” Conrad, and his four-decade passion for innovation and entrepreneurship. The organization promotes contextual learning, innovation and entrepreneurship, and foster students’ abilities to apply these skills to create a sustainable world for this and future generations.
Established in 2008, the Conrad Foundation honors the legacy of Apollo 12 astronaut, Charles “Pete” Conrad, and OUR VISION his four-decade passion for innovation and entrepreneurship. The Conrad Spirit of Innovation Challenge (Conrad Challenge) will be the leader in
During his teen years, Pete struggled academically. At that connecting students and subject matter experts time, dyslexia was not typically recognized or fully to develop world-changing solutions.
understood. But, a perceptive headmaster saw Pete’s spark of genius and gave him the confidence he needed. Pete OUR MISSION
went on to earn a scholarship to Princeton University and a To promote contextual learning, innovation and ride to the Moon as commander of Apollo 12. In November entrepreneurship, and foster students’ abilities
1969, he became the third man to walk on the Moon. to apply these skills to create a sustainable world for this and future generations. After many years as an aerospace explorer, Pete’s entrepreneurial spirit took flight. He founded four companies devoted to the commercialization of space travel.
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About the Challenge
The Conrad Challenge believes students have the potential to create the next world- changing, commercially-viable products and services. It’s a place for the next generation to
“Get Their Genius On.”
The Conrad Challenge brings together a dynamic community of innovators and entrepreneurs driving a collaborative movement to develop extraordinary and viable solutions to benefit our world in one of four areas: Aerospace & Aviation, Cybertechnology & Security, Energy & Environment, and Health
& Nutrition.
This annual competition challenges teams to use science, technology, engineering and math (STEM) innovation, as well as entrepreneurship, to create a more sustainable world for this and future generations.
“We must inspire young minds and give them the resources to combine innovation, education and
entrepreneurship.”
- Nancy Conrad 4
CONRAD CHALLENGE CORPORATE PARTNER OPPORTUNITIES
CHALLENGE CATEGORIES
describes the human effort in science, engineering and Aerospace & Aviation business to fly in the Earth’s atmosphere and surrounding space. Aerospace organizations research, design, manufacture, operate, or maintain aircraft and/or spacecraft.
Examples include: avionics, aerodynamics, human factors/cockpit design, and propulsion systems.
Cybertechnology & Security is information technology and security as applied to
computing devices, as well as private and public computer networks. The field covers all the processes and mechanisms by which computer-based equipment, information and services are protected from unintended or unauthorized access, change or destruction. The field also includes protection from unplanned events and natural disasters.
Examples include: artificial intelligence applications, network defense systems, counter-intelligence technologies for government, data-driven energy management technologies, smart security technologies and database models to track, predict and categorize natural disasters.
Energy & Environment includes all fields that study the human use of natural resources and the impact of human activity on the environment.
Examples include: energy storage, energy efficiency, renewable resources, sustainable land use, recycling solutions, environmental health, water resources, biodiversity, climate change, waste management, energy storage, energy efficiency, renewable resources, sustainable land use, recycling solutions, environmental health, water resources, biodiversity, climate change, waste management and other clean technology innovations.
Health & Nutrition encompasses fields of study regarding the human body and behavior as they relate to wellness and medicine.
Examples include: prosthetics, nutrition science, exercise science, medical technology, hunger solutions, mental health, assistive technology, healthcare services, healthcare safety and biomedical engineering.
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CHALLENGE STATISTICS 10 WAYS COMPETITIONS ENHANCE LEARNING: The Conrad Challenge has grown at a steady rate from year to year. Our goal is to increase student participation, geographic reach and foster engagment with 1. Improving teamwork underprivledged school districts. and collaboration
Below are some stats from our 2016- 2. Enhancing social and
2017 competition: emotional learning
3. Developing academic champions 150 TEAMS ENTERED 4. Increasing intrinsic motivation
529 TOTAL STUDENTS 5. Enhancing beneficial peer comparisons
6. Strengthening academic self-concepts
7. Facilitating growth mindsets
8. Building mental toughness
9. Developing independent problem-solving skills
10. Improving risk analysis
67 Male Finalists 62 Female Finalists Male participants were 1/3 of the finalists were majority high school junior ALL-FEMALE teams.
and seniors. More than 1/2 of
international students were female.
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Finalists & Semi-Finalist by Country
Finalists United States Canada Australia New Zealand India Pakistan Thailand
Japan
Semi-Finalists Mexico Our recently launched Ambassador Program is a new option for collaboration China Israel that will spread the reach of the Conrad Challenge across the globe.
Finalists & Semi-Finalist by State
Finalists California Florida Georgia Indiana Michigan
Nevada New Hampshire
New Jersey New York North Carolina Ohio Texas Virginia
Semi-Finalists
Alabama Connecticut
Illinois Maryland The 2017 – 2018 Conrad Challenge will focus on growing student engagement in the Midwest
Pennsylvania and West regions of the U.S. with the support of our Challenge and Champion Partners.
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STUDENT SUCCESS STORIES STUDENT ACHIEVEMENT LIST: We are exceptionally proud of the work created by our students. One of the benefits of participating in the Conrad • Invention archived in Challenge is how we work to provide ongoing opportunities the JFK Presidential for students to promote their projects following the Library Innovation Summit. Here is a small sample of the triumphs and opportunities our teams have received. • Obtained product patents
Gulliver International • Began prototype manufacturing Delivered its water filtration • system to Haiti and a • hospital in Nigeria. Recognized by the chairman of the • Provided clean drinking water for 500,000 people. Federal Energy • Received the Heart of Haiti Regulatory Award for water purification Commission device. • Attended Rio+20 United • Profiled on Popular Nations Conference on Science Radio and Sustainable Development. interviewed by BBC World News
• Published team Solar Flare: The Star Bar business plans in university textbooks • Created a new food product meeting NASA’s • Team attended White nutrition requirements for House Science Fair astonauts on orbit.
• The STEM Bar flew aboard • NASA’s Space Shuttle on Team members serve STS-134. as student spokesmen for Texas Instruments • The girls have been interviewed by Fox News, CNN, Elle Girl and MTV • Team visited the New Geek. York Stock Exchange as part of the Kairos Society
Team Styro-Filter • Team participated in • This 2017 winning team the National Council for stole the show at the Science and the Innovation Summit with its Environment in solution to recycle Washington D.C. Styrofoam into usable carbon-based filters. • Team attended the • We are excited to see USA Science & where these students end Engineering Festival as up. guests of Lockheed Martin
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Challenge Schedule
Registration & Product Overviews
TIME: LOCATION: 4 weeks In classrooms, STEM organizations or clubs, and online Collaberation
Participants work together in teams of 2-5 members to develop solutions to some of the world’s most complex problems in one of
four categories: Aerospace & Aviation, Energy & Environment, Cybertechnology & Security, and Health & Nutrition. ACTIVITY:
• Team creation • Registration process • Solution/product idea development • 4-question abstract document • 1-minute team entry video
Semi-Finalist Round
TIME: LOCATION: 8 weeks In classrooms, STEM organizations or clubs, or through online collaboration
Promising teams are vetted by Conrad Challenge partners and move into the Semi-Finalist round of the competition where they submit a FULL proposal. These business plans are reviewed and judged by 3-4 industry experts in the related category field.
ACTIVITY: Continued development of product/solution • • Entry into online community & forums • Develop a business plan to accompany product • Graphic conceptualization or prototype creation • 3-minute sales pitch video on product/solution
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Additional Events The Conrad Challenge prides itself on bringing other
impactful educational content to the students throughout the course of the competition that is helpful as they complete each round of the competition.
Educational webinars or online chats with subject matter experts (SME) in the industries of relevance to the Conrad Challenge categories are conducted during the Semi-Finalist round.
Throughout the entire Conrad Challenge, weekly emails are sent with reminders to approaching deadlines and other available activities.
Finalist Round
TIME: LOCATION: 4 days in late April 2018 The Kennedy Space Center Visitor Complex
Finalist teams compete to be recognized as "Pete Conrad Scholars" in addition to receiving sponsor awards that may include seed-funding grants, investment opportunities, patent support, business services and scholarships to support the growth of their concepts into real businesses.
ACTIVITY:
• 4-day Innovation Summit experience at The Kennedy Space Center Visitor Complex • 6-minute, on-stage sales pitch/presentation of product/solution
• In-person judge feedback following presentations from top industry leaders in each challenge category
• Networking time with industry experts, colleges and sponsors
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Summit Activities
“It is truly one the best STEM experiences for high school students.”
“Thank you for such a wonderful and memorable week for our kids, coach and mentor. What a fantasic program you have! We are so glad we took the recommendation to try and take the kids’ idea further with Conrad.”
The Kennedy Space Center Visitor Complex Making global friendships and memories has hosted The Spirit of Innovation Summit Every year, students comment on our post- for the past two years. The students are event survey that they are amazed at awed by the dynamic and innovative meeting like-minded students from across exhibits the Center has to offer. Our strong the globe. It might only be a four-day event, partnership with Delaware North has but the memories made will last a lifetime. allowed us to create an event unlike no other.
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"The Navy and the Conrad Foundation both share a deep commitment to STEM-related career fields.
The Navy’s sponsorship of the Conrad Challenge provides the opportunity for a diverse group of Navy experts to share their experiences and perspectives with the competitors." - Capt. David W. Bouve, national director of marketing and advertising, Navy Recruiting Command
“It was also great to be able to speak with adults with real-world work experience to help guide us on where to go from here with our innovations.” Conrad Challenge Student
The Power Pitches Inspirational speeches & dialogue The stage is set. Once our teams are Our students meet, mingle and gain advice
accepted into the Finalist round, they begin from industry experts, leaders in innovative planning for their moment on the stage at fields of study, dynamic adventurers and the Innovation Summit. Student teams inspirational legends like astronauts and U.S.
have six minutes to present their product Navy captains. We set out to find the most concept or solution to a panel of five engaging and dynamic speakers ever year. industry expert judges. Upon completion, Our goal is always to educate and inspire.
the judges score the team and provide on- the-spot initial feedback. Just like the hit TV show Shark Tank!
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How You Can Help The Conrad Challenge is 100% funded through corporate and individual gifts. Each year we hand We are a non-profit select the partners we would like to work with. organization that depends Inspiring, engaging and supporting our student teams is our top priority. With that, we thoughtfully identify on the financial support of corporations, individuals and government our sponsors to continue organizations that are leading the way in each of our Challenge categories. our mission.
5 reasons to become a partner through sponsorship.
STEM workforce development Educational advancement
1 Equip students with the knowledge, 2 In complex dynamic industries, it is an confidence, social skills and tools they important responsibility to foster the need to effectively lead change and future leaders in the STEM workforce. improve our world.
Recruitment pipeline Global problem-solving
3 The Conrad Challenge serves as a 4 Inspire students from across the globe recruitment pipeline for sponsors to think bigger. The Conrad Challenge seeking brightyoung professionals creates out-of-the-box solutions about what is possible in our that are eager to pursue internships communities and on our planet. and entry level positions.
Brand promotion & exposure
5 Promote your company’s brand to students, educators, industry professionals and media partners.
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THE BENEFITS
The Conrad Foundation prides itself on making our event meaningful to our sponsors and students. We truly view our sponsors and partners as a part of our team!
Social Spread your Make a Reach Message Difference The Conrad Foundation We share your message Nothing is better than the maintains robust social in alignment with ours. feeling of making a
media and digital We thrive on sharing difference. Through platforms: dynamic content and judging and sponsoring, • 23,000+ Facebook fans aspects of the industries you are forever impacting
• 2,000+ Twitter followers profiled in our the lives of students. Email distribution: • competition. 20,000+ • Champion Partners extend to another 150,000+
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Sponsor Highlights
America’s NAVY
The U.S. Navy has been a proud partner for the Conrad Challenge for the past two years . NAVY employees gave us strong support through volunteer staff who served as guest speakers, panel judges, online semi-finalist judges and strong mentors for our staff and board members. Specialized content was developed for the 2017 Innovation Summit: - The new Gemini Award - Interactive Mobile Exhibit onsite at Kennedy Space Center Visitor Complex for the more than 7,000 daily guests to experience - Multiple speaking opportunities
BATTELLE
We are proud of the strong working partnership we have had with Battelle over the years. The students are in awe at the technology coming from this industry leader. The Battelle team’s presentations have been highly rated among our students. Battelle is a true leader in cultivating innovation for future STEM workforce.
LOCKHEED MARTIN Longtime partner Lockheed Martin Corporation was the title sponsor for the Conrad Challenge from 2013 – 2015. Our partnership provided many avenues to mutually connect audiences. Lockheed Martin employees supported the Challenge through as judges, coaches and mentors to our teamss. Brnaded content was integrated throughout the Challenge to support the company’s recruiting and corporate social responsibility goals.
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Over the years, we have had the pleasure of partnering with remarkable corporations and organizations such as:
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Sponsorship Packages
TITLE SPONSORSHIP
Our title sponsor’s brand is consistently showcased across every possible platform throughout the annual competition (August-July).
Logo integration throughout the website Inside front cover ad in Summit program
Press release announcing sponsorship Logo on banners and theater projections Shared content on social media channels and email distributions Primary placement on Summit shirt
Title sponsor recognition in all outreach Promotional items within student gift bags
Onsite marketing opportunities at the Speaking opportunities at Summit Kennedy Space Center Visitor Complex
Signature student award Representatives on judging panels
$200,000
The Conrad Foundation is a non-profit organization and all donations are tax-deductible.
17 CONRAD CHALLENGE CORPORATECATEGORY PARTNER OPPORTUNITIES SPONSORSHIPS
Category sponsorships are also available for one (or no more than two) partners. Benefits will include listed above. Additional components, such as webinars and events related
directly to categories, offer additional sponsor branding engagement opportunities.
Aerospace & Aviation Cybertechnology & Security
$75,000 $75,000
Energy & Environment Health & Nutrition
$75,000 $75,000
INNOVATION SUMMIT SPONSORSHIPS
$10,000 - $50,000
The Conrad Foundation is a non-profit organization and all donations are tax-deductible.
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CONRAD CHALLENGE CORPORATE PARTNER OPPORTUNITIES
Looking to 2018
As we prepare for the 2018 Conrad Challenge, we have set big goals:
225 team submissions (50% increase from 2016–2017 competition)
Use our Ambassador Program to extend our international reach For the 2017-2018 Conrad Challenge, we are pleased to announce our ambassador partnership with St. John's Anglican College in Brisbane, Australia. Using tools and resources from the Conrad
Foundation, the school will host its own Conrad Challenge Ambassador Competition. The winning team will join us at the 2018 Innovation Summit. We are also in conversation with other countries to establish similar partnerships.
Increased student engagement opportunities • Collaboration with industry experts and professionals throughout the year
• Use of web-based video chats and meeting rooms to facilitate collaborative dialogue between students and subject matter experts • Continued advancement of website and other online framework providing additional platforms and resources for students and teachers
Increase following on social media platforms
• Additional components designed to attract student engagement such as: o Snapchat filters o Increased use of #hashtags
o Posts of interest for students and teachers
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Thank You!
ConradChallenge.org
We look forward to future conversations and creating a partnership with you.