The effect of film sharing on P2P networks on box office sales Kęstutis Černiauskas Faculty of Computing Blekinge Institute of Technology SE-371 79 Karlskrona Sweden i This thesis is submitted to the Faculty of Computing at Blekinge Institute of Technology in partial fulfillment of the requirements for the degree of Master in Informatics (120 credits). Contact Information: Author(s): Kęstutis Černiauskas E-mail:
[email protected] University advisor: Sara Eriksén Department Faculty of Computing Internet : www.bth.se Blekinge Institute of Technology Phone : +46 455 38 50 00 SE-371 79 Karlskrona, Sweden Fax : +46 455 38 50 57 ii ABSTRACT Context. Online piracy is widespread, controversial and poorly understood social phenomena that affects content creators, owners, and consumers. Online piracy, born from recent, rapid ITC changes, raises legal, ethical, and business challenges. Content owners, authors and content consumers should benefit from better understanding of online piracy. Improved, better adapted to marketplace and ITC changes content distribution models should benefit content owners and audiences. Objectives. Investigate online piracy effect on pirated product sales. Improve understanding of online piracy behaviors and process scale. Methods. This observational study investigated movie-sharing effect on U.S. box office. Movie sharing was observed over BitTorrent network, the most popular peer-to-peer file-sharing network. Relationship between piracy and sales was analyzed using linear regression model. Results. File sharing was found to have a slightly positive correlation with U.S. box office sales during first few weeks after film release, and no effect afterwards. Most of newly released movies are shared over BitTorrent network.