Curriculum Vitae
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CURRICULUM VITAE ASHISH GUPTA PhD (Thesis Submitted)-NIT Allahabad, UGC-NET (Management), M.B.A with Hons (Rank Holder), MIMA (AIMA) Assistant Professor, Department of Business Management Dr. Hari Singh Gour Central University (Govt. of India), Sagar, MP (India) Email: [email protected]/ [email protected] Contact No: +91- 9575953813 / 91-9258882538 OBJECTIVE Looking for assignments in the field of academics and research in an organization of repute. PROFESSIONAL SYNOPSIS Working as an Assistant Professor (Permanent Post), Department of Business Management at Dr. Hari Singh Gour Vishwavidyalaya (A Central University-Govt. of India), Sagar, M.P. (India). Ph.D Thesis Submitted in Management from Motilal Nehru National Institute of Technology (MNNIT) (An Institute of National Importance Declared by Govt. of India), Allahabad, India. Qualified UGC-NET (Management) June – 2008. Specialization: Marketing Subjects Taught in MBA and BBA Program: Marketing - Marketing Management, Advertising & Brand Management, Sales Management, CRM. General Management – Business Environment, Rural Marketing, Strategic Management ACADEMIC AND PROFESSIONAL APPOINTMENTS -TEACHING AND RESEARCH Sl. Total Name of Organization Position Held From To No. Experience Assistant Department of Business Management, Professor 1 Year 4 1. Dr. Hari Singh Gour Central University, 27-05-2013 Till Date (Permanent Post) Month Sagar, M.P. (India) (Marketing) Motilal Nehru National Institute of 02 year and 10 Technology (An Institute of National Research Scholar 2. 15-7-2010 26-05-2013 month, 10 Importance Declared by Govt. of India) – (Fellow-Full Time) days Allahabad (UP) Assistant Hindustan College of Science & 11 month 20 3. Professor 14-9-2009 3-8-2010 Technology, Farah, Mathura (UP) days (Marketing) 01 year Bon Maharaj Institute of Management & 4. Lecturer 2-6-2008 14-9-2009 3 month, 12 Technology Ramanreti, Vrindaban (UP) days PROFESSIONAL & ACADEMIC CREDENTIALS Degree Discipline University / Board Year Division/Grade/ Remarks if any Percentage of (Rank, Hons etc.) Marks Ph.D in Motilal Nehru National Registered Progress report till Course work Management Institute of Technology in July Vth Semester completed with CPI- Doctorate (MNNIT) (An Institute of 2010 CPI-10.00 10.00 (Ph.D/D.Sc) (Thesis Submitted) National Importance Declared by Govt. of India), (Grade- A+) Allahabad, India UGC-NET in University Grant June - (UGC-NET/JRF) - - Management Commission -New Delhi 2008 GLA Institute of Technology and First Div. with Hons. Masters Degree Marketing and Management (An ISO: Ist Div. with 77.08 Secured 5th Position Finance 9001 & NBA accredited 2008 % marks at University level (M.B.A) Institute),Mathura [3700/4800] and 2nd Position at (Affiliated to U P Technical College Level. University, Lucknow) Bon Maharaj Institute of Management and Ist Div. with 75.08 Bachelors Degree Secured 1st Position Marketing and IT Technology, Vrindaban 2006 % marks at College level (B.B.A) (Affiliated to Dr. B.R. [2628/3500] Ambedkar University, Agra) Accountancy, Ist Div. with 66 % Higher Secondary Business Studies, PDDSVM, Vrindaban Secured 95% Marks 2003 marks Computer Science, Affiliated to CBSE in Accountancy (Class-XII) [330/500] English, Economics English, Hindi, Ist Div. with 68.4 % High School PDDSVM, Vrindaban Science, Social- 2001 marks Affiliated to CBSE (Class- X) Sciene, Math [342/500] Others (If Any) - - - - - RESEARCH DEGREE (Ph.D) Degree Thesis Title University / Institute Date of Research Guide Award Ph.D “Relationship Marketing Antecedents and Motilal Nehru National - Dr. G P Sahu, (Management) their effect on Customer Loyalty- A Study Institute of Technology Associate Professor, School of Mobile Telecom Sector in India”. (MNNIT) (An Institute of of Management Studies, National Importance Motilal Nehru National [Thesis Declared by Govt. of India), Institute of Technology Submitted] Allahabad, India (MNNIT), Allahabad. 26th March 2014 Paper Publication-International Journals [08] Impact Factor Sl. Author(s) and Name of Journal and Page No. Title of the Paper Listed Index and No. Year Vol. No. from - to No. of Citations Vibhuti Tripathi Experiencing Flavourful Fun: Global Business Review, Accepted SCOPUS Anushree Tandon Delighting Customers The RB Sage Publications, USA [Paper in 1. Ashish Gupta Way e-ISSN: 0973-0664, ISSN: Press] [2014] 0972-1509 April Forthcoming 2015 Anushree Tandon The Viability of Benefit International Journal of Accepted SCOPUS Ashish Gupta Segmentation in Tier – II cities Business Innovation and [Paper in of India - Identifying Benefits Research, Inderscience, Press] ABDC 2. Vibhuti Tripathi, [2014] Sought by Indian Customers UK, [IJIBR-71633] Forthcoming ISSN online: 1751-0260 ISSN print: 1751-0252 Ashish Gupta and Exploring Relationship International Journal of Accepted SCOPUS G P Sahu Marketing Dimensions and Business Innovation and [Paper in [2014] Their Effect on Customer Research, Inderscience, Press] ABDC 3. Forthcoming Loyalty- A Study of Indian UK, [IJIBR-64912] Mobile Telecom Market ISSN online: 1751-0260 ISSN print: 1751-0252 Dr. Anand Sharma, Factors Determining Service International Journal of 169-176 Impact Factor- Ashish Gupta and Quality Aspects of Banking Trade and Commerce- 1.532 Sandeep Kumar Sector in India IIARTC, Vol. 3, No. 1, 4. Bharti (With Special Reference to ISSN-2277-5811 (Print), [2014] Delhi NCR- A Pilot Study) 2278-9065 (Online) Forthcoming Anushree Tandon The Transformation of Value International Journal of 425-441 SCIRUS Vibhuti Tripathi, and Evolution of Customer Indian Culture and (Elsevier) Ashish Gupta Experience: An Exploration of Business Management, 5. [2014] the Typologies, Facets and Inderscience, UK, Vol. 8 ABDC Significance No.4, ISSN online: 1753- 0814, ISSN print: 1753- 0806 Ashish Gupta and Factors Influencing Adoption International Journal of 21-44 SCOPUS 0.13 G P Sahu of Relationship Marketing Electronic Customer [2013] Practices for Overall Growth Relationship Management ABDC 6. of Firm: An ISM Based Model (IJECRM), Inderscience, Validation UK, Vol. 7 No.1, ISSN online: 1750-0672 ISSN print: 1750-0664 Ashish Gupta and A Literature Review and International Journal of Citations-05 Compendex G P Sahu Classification of Relationship Customer Relationship (Elsevier [2012] Marketing Research Marketing and Engineering Management (IJCRMM), 7. 56-81 Index), Vol. 3 No.1, IGI Global INSPEC, Publisher, USA. [ISSN: Google 1947-9247, EISSN: Scholar 1947-9255] Ashish Gupta A Study on Customer Asia-Pacific Journal of [2011] Relationship Marketing in Management Research 8. Consumer Market: and Innovation, Vol. 7 136-146 Grandiosity or Reality? (2), Sage Publication, USA, ISSN: 2319-510X Paper Communicated – International Journals Sl. Author(s) and Title of the Paper Name of Journal and Page No. Listed Index Impact Factor No. Year Vol. No. from - to and No. of Citations 1. Ashish Gupta and Measuring Impact of Security, Computers in Human In Review SSCI, Anil Dhami Trust, and Privacy in Behavior, Elsevier SCOPUS Information Sharing: A Study on Social Networking Site Paper Published -National Journals [08] Sl. Author(s) and Year Title of the Paper Name of Journal and Page No. Listed Index Impact Factor No. Vol. No. from - to and No. of Citations 1. Dr. Anand Sharma, Ajay An Exploratory Study OPTIMIZATION- A Kumar and Ashish Gupta on Shoppers Motivation Journal of Research in in Visiting Shopping Management Accepted Mall [ISSN: 0974-0988] 2. Dr. Anand Sharma, Customer Behavioural Tecnia Journal of - Sandeep Kumar and Nuances in Banking Management Studies Ashish Gupta Sector : A study of Delhi Vol.8 No.1 NCR Region [ISSN:0975-7104] Accepted 3. Anushree Tandon, Ashish The Orchid: Building Asia Pacific Marketing 109-116 - - Gupta Sustainable Review, Vol. II, No.1 [2013] Advantages through [ISSN print: 2277-2057] Green Hospitality [2320-9607 -Online] 4. Ashish Gupta and Dr. Mobile Banking: A Tool EDUCATOR-The 21-30 - - Anand Sharma of Financial Inclusion FIMTJournal,Vol.2,Issue: [2012] 1, [ISSN:2277-9736] 5. Ashish Gupta, Ashish E-Governance in India: Uttaranchal Business 133-142 - - Mohan Dubey, Manmohan Transformation in Review, Vol. 1 Issue:1 Mishra and G P Sahu Approach [ISSN: 2277–1816] [2012] 6. Ashish Gupta Rural Retail Revolution: South Asian Journal of 34-53 Ulrich's - [2012] The Rise of Rural Marketing & International Market Management Research, Periodicals Vol.1, Issue: 3 Directory, [ISSN: 2249-877X] USA- 7. Ashish Gupta The Impact of Negative Journal of Commerce 210-220 - [2011] Emotional Advertising and Management Appeals on Cognitive Thought, Vol.2,Issue.2, Message Processing [Print ISSN: 0975-623X] Style of Indian [Online ISSN: 0976- Consumer with specific 478X] focus on FMCG Product's Appeals - A study based on survey of housewives of Mathura City , UP 8. Ashish Gupta Consumer Perception ACME Journal of 40-57 - [2011] Towards Shopping Management, Vol.9, Experience With Malls Issue:6 in Agra City (UP) India- [ISSN: 0974-1763] An Exploratory Study Paper Communicated- National Journals Impact Factor Name of Journal and Page No. Listed Sl. No. Author(s) and Year Title of the Paper and Vol. No. from - to Index No. of Citations Anushree Tandon, Experiencing Flavorful Amity Business Journal Dr. Vibhuti Tripathi Fun: Delighting 1. and Ashish Gupta Customers the Baskin – Robbins way Publications in Conference /Seminar Proceedings and Edited Books [07] Sl. Author(s) Year Book Title and Publisher Paper Title Conference Organizer/ Publisher No Name with ISBN and Page No. 1. Ashish Gupta March , Contemporary