Fim riding green 3 Ride Green /

Alex Salvini - 2016 FIM Enduro World Champion & FIM Ride Green Ambassador 4 5 Ride Green Ride Green / Welcome / on board by Kattia Juárez Dubón FIM cid director

I could have started this introduction by writing about the circular This book contains the thoughts and testimonials of people who economy, the Sustainable Development Goals and how our activity have been a driving force in the Ride Green Programme and who contributes to or affects them. I could have presented figures that represent all those who have played a part telling the history would make us reflect on the global crisis and its impact on the through my own experience. I only wish we could include them all. world of motorcycling. Following the conventional pattern, we could have presented our thoughts on the future with alternative Taking stock after 25 years has given us the opportunity to think energies and many other important subjects. However, we really about and assess where we are and where we want to go. To some wanted to tell you the story of these first 25 years that have simply extent, we have analysed our strengths and weaknesses and will flown by! And we wanted to do it in a different way, not with the use this experience as an impetus to do better. usual figures and statistics, as those can be found in various reports. So we decided to compile a series of personal testimonials, inter­ When the Colombian writer Gabriel García Márquez, winner of views and experiences and mould them into a narrative that places the Nobel Prize for Literature, wrote his biography, he called it in context all the momentous things that have been done since the “Vivir para contarla” (Living to Tell the Tale), and what this marvel­ FIM formed a working group in 1992 with the mission of reconciling lous title contains is precisely the spirit we want to convey with sport and the environment. this narrative and this collection of testimonials: to tell the story through its main protagonists, through those of us who have lived It is likely that even before this period there were isolated attempts to tell the tale! to avoid the negative impacts of sport and motorcycling on the natural world, but we took 1992 as the point of departure for this journey because we consider that it was a watershed in the history of the programme. 6 7 Ride Green Ride Green / 05_ 08_ 12_ / 30 FROM NAIROBI 40 THE AMBASSADORS 52 the FIM FAMILY TO LAUSANNE Their mission: Joining Reaffirming save the planet the programme the cooperation between 42 GETting TO 54 _ Adamo leonzio UN Environment KNOW THEM 55 _ Marius Matthee and the FIM 32 _ Alex Goldenberg 09_ 13_ 44 THE TRANSITION 56 WOMEN + From Environment SUSTAINABILITY 06_ to Sustainability The Jerez 33

Marc Marquez Circuito - Barcelona Catalunya WORLD Conference ENVIRONMENT DAY One day to celebrate 57 _ Nita Korhonen a yearlong engagement 10_ 00_ 01_ 02_ 03_ 04_ 45 THE KiSS pole position 12 The origins of The Code 22 The soul 28 EDUCATION PROGRAMME 4 Welcome our journey 20 Sticking the FIM AND TRAINING Keeping things Shiny 14_ on board The beginning to the Rules Environmental The essence of and Sustainable 58 “gracias” of a new era Stewards the Programme 07_ 8 _ erik solheim 20 _ peter gregory 36 THE 9 _ vito Ippolito Pioneers 24 _ SARI SHERMAN ENVIRONMENTAL 11 _ Steve Aeschlimann 14 _ GUY MAITRE 25 _ BELEN WAGNER AWARD 16 _ GIANCARLO PASINI 25 _ PAVOL SINSKY Ready for 17 _ JORGE CABEZAS 25 _ MOHAMMED the podium? SAN SIMÓN OSMAN EL SHAQI 11_ 36 _ JILL SAVERY 48 THE FUTURE 18 ONCE UPON A TIME 26 meet our 38 _ NATALIA Preparing the path, travelling delegates GALLEGO ROBERT reducing the impact through time 50 _ Oriol Puig Bulto 8 9 Ride Green by Erik Solheim (Norway) by Vito IPPOLITO (VENEZUELA) Ride Green / UN Environment Executive Director FIM President /

It is 25 years since the Fédération Such efforts to move towards a 20,000 recycling kits to collect Looking back over the past The launch of Ride Green coin­ We remain passionate about Internationale de Motocyclisme pollution-free planet will be the waste batteries, used cooking oil 25 years, we have seen many cided with various major world promoting positive change in started to Ride Green, setting focus of attention at this year’s and plastic bottles. They are also positive changes in the world environmental events, most motorcycling and beyond. Today, out its Environmental Code soon UN Environment Assembly. But promoting collective and public since the FIM’s pioneering Ride notably the UN Environment events are organised with the after. For 10 of those years, UN this can be possible when initia­ transport, carpooling and bikes. Green initiative was established Conference (known as the Rio three spheres of sustainability in Environment and the Federation tives like Ride Green raise aware­ It is great for the race and it is in 1992. People and societies are Earth Summit), which contributed mind: environmental, social and have worked together to inspire ness and create demand among great for the entire area! becoming more environmentally to a growing awareness of the economic. All of our events adhere people to make decisions within motorsports enthusiasts, at com­ conscious and technology has impact of sport on the planet. strictly to our Environmental their sphere of influence that can petitions and in their daily lives. Such initiatives clearly have a rip­ advanced rapidly, bringing more Ride Green reflected this emerg­ Code, which was first adopted in protect the environment. Because this is a partnership that ple effect. Links with theE uropean possibilities than ever before to ing need to consider sustainable 1994 and is updated annually by goes beyond formal agreements Transport Safety Council, the incorporate sustainable practices development. It also sent out a the International Sustainability When Ride Green was launched, or meetings. We are determined World Tourism Organisation and into sport. clear message that the FIM, as Commission. motorcycles, technology, roads to help sporting organisations, the International Olympic Com­ the governing body for motorcy­ and cities were all very different participants and fans connect mittee are a reminder of on just The global environmental chal­ cling, cared deeply about these On a practical level, this translates places. Today, we better under­ decisions that have social, envi­ how wide reaching The Federa­ lenges of 25 years ago were very issues and was prepared to lead into soil pollution prevention, stand how traffic emissions ronmental and economic impact. tion’s influence is. For example, different to those we are facing the way forward. noise reduction, the promotion contribute to air pollution killing We want popular and well man­ the Federation’s drive to push today. Then, noise and soil pol­ of alternative energies, local about seven million people every aged sporting events to educate, alternative energies, optimise lution were widespread, the use With Ride Green, the FIM’s vision sourcing, offsetting our carbon year. Even better, the last country inspire and promote respect for motorcycle engines and promote deliver better performance and of alternative energies was very was to set new standards for emissions, responsible waste I am extremely proud of all our using small quantities of leaded the environment. And we want e-­Power and e-­Road Racing, don’t need complex infrastruc­ limited and there was a general motorcycle racing and tourism, management and encouraging achievements so far, some of gasoline will stop by the end of them to promote gender and have led to tangible changes ture. It is easy to see why China lack of knowledge and education mirroring one of the core values the use of sustainable transport which are celebrated in this this year. This alone avoids over cultural diversity among people throughout motorcycle racing. already has more than 200 mil­ about, and interest in, the envi­ of sport in general: the constant systems, among many other commemorative book. We will 1.2 million deaths per year, includ­ from all walks of life. But many more examples are lion on the road! ronment. drive to progress and excel. measures. Education and en­ continue to build on this powerful ing 125,000 children. Apart from highlighted in this special 25th gagement are also key, and we heritage, setting a positive exam­ the human cost, that is worth Where Ride Green and the Code anniversary report. With change on that scale ahead The decision to set up the Ride proactively encourage fans and ple to the world. With teamwork, over $2.45 trillion per year to have done this for many years, of us, there is no doubt that the Green programme was made in I am proud to spectators, federations, race imagination and, above all, a deep the global economy. the Environment Awards con­ With the clock ticking for the Federation’s influence will be just 1992, after the FIM management participants, organisers and respect for nature, I believe we say that this tinue to celebrate people at the 2030 Agenda for Sustainable as crucial for the next 25 years! team identified a number of managers alike to consider their can build a brighter future. forefront of such efforts and recent Development and the Paris My thanks to everyone at the environmental concerns that future-­oriented environmental footprint. We want initiatives to Keep It Shiny and Agreement on Climate Change, Federation for their incredible were a threat to the future of approach has Keep riding green! popular and Sustainable build on them for a more countries are promoting support. This is one sporting motorcycling. become ingrained Accompanying us on our journey, well managed new generation of riders. Take the switch to electric transport partnership that is set to last in the FIM’s way we are delighted to have the sporting events the incredible effort at Tuscany’s and more consumers are de­ for many, many years to come! of working and assistance of several renowned to educate, inspire Mugello Circuit, with the Italian manding change. Electric motor­ affects every entities, including the world’s and promote Motorcycling Federation, Dorna, cycles are at the forefront of that leading environmental organisa­ Yamaha Motor Racing and The transformation. After all, they decision we make tion, UN Environment, which respect for International Road Racing Teams cost about the same as their has been cooperating with the the environment Association. This year, they are petrol counterparts, but are FIM since 1996. giving fans and spectators over significantly cheaper to run, 10 11 Ride Green by STEVE AESCHLIMANN (SWITZERLAND) Ride Green / FIM CEO /

At the FIM, we think that this proven that the main ecological er we need to integrate it into freedom must be earned, and footprint of a major sports event the organisation of our events, that this privilege is closely comes principally from the spec­ but how each individual can best connected with responsible be­ tators (transport, accommoda­ contribute to this effort. haviour, not only towards other tion, consumption, etc.) and not road (or circuit) users, but also from the racing machines them­ The FIM has been associated with towards the natural environment selves. A motorcycling Grand motorcycling sport since 1904 through which we ride. Prix event is therefore no more and we hope that this will remain polluting than a football match the case for many years to come. or a music festival. The World Championships will There is always have one major objective: always a feeling The second reason is an to provide manufacturers with an of excitement ethical one. As a socially respon­ environment for experimentation sible organisation, the FIM has and a technological showcase that comes to set an example. This commit­ to test and demonstrate their with riding a ment to good citizenship has progress in ensuring that tomor­ motorcycle meant completely rethinking the row’s motorcycles are safer and “Why is the FIM so concerned organisation of our sports and consume fewer non-­renewable about the environment? Isn’t that touring events and our working resources. Current developments rather paradoxical for motorcy­ processes to minimise their are looking promising… clists?” How many times have There are two strategic reasons ecological footprint. The FIM has I heard that question! My reply why the FIM was a pioneer in implemented KiSS programmes For all those who are passion­ is always the same: “Where’s terms of the environment: to raise awareness of what is at ate about motorcycling, it is the paradox?” stake among organisers, specta­ therefore essential that the FIM, The first is linked to the nega­ tors and participants. It has also together with the manufacturers The practice of motorcycling, tive perception of motorcycling used the high media profile of and the riders, maintains a driv­ be it for sport or leisure, gives among much of the population its champions to pass on positive ing role in this vitally important people a great sense of freedom. and the belief that “motor sports messages to the public. Finally, development – so that motor­ Whether you are trying to shave are polluting”. In response to it has included sections on cycling can continue to offer a a few hundredths of a second this pressure from the public, sustainability in all the FIM sense of freedom to everyone, off a lap time or simply enjoy many authorities are gradually training seminars for officials men and women alike, for many the glorious landscapes of a new restricting motorcyclists’ free­ and young riders. years to come. region, there is always a feeling dom. The FIM was duty-­bound of excitement that comes with to restore a degree of objectivity Over the last 25 years, sustain­ riding a motorcycle. to this debate and to educate ability has become a constant decision-makers and the general feature of the FIM’s activities public about the real impact of and part of everybody’s routine. Laia Sanz - Ride Green Ambassador - 2017 Atacama Rally (Chile) motorcycling. It has now been The question is no longer wheth­ 12 13 Ride Green The origins of our journey Unleaded fuel FIM had a responsibility to find Ride Green / This change of attitude towards sport and its and four-­stroke solutions to resolve the crisis in / The Beginning of a new era values meant that reforms were required. As an engines: the future the 500 cc class, which meant International Federation with a sport that attracts of the 500 cc class that only a handful of privileged millions of fans, it was recognised that, like most riders dominated the category other sports and human activities, motorcycling Mr Zegwaard presented the his- and other riders had no chance has an environmental impact. Fundamental torical background to this matter of being competitive”. In other changes were needed to protect the sport and and the steps taken since the words, President Vaessen ap- Journeys are synonymous with The Summit, organised by the In 1991, representatives of the FIM preserve it for future generations. previous year. The introduction of peared to have been convinced adventure and excitement. They United Nations, focused on attended the first Road Safety The President the two-­cylinder machines, which by Mr Zegwaard and Mr Puig involve exploring new routes that issues closely linked with mo­ Conference in Orlando, Florida, also proposed Like other sports, the motorcycle industry was were cheaper and more readily Bultó, who had been working on are sometimes difficult, leaving tor sport, including alternative alongside more than 300 other the creation of already making efforts to improve. Changes were available in large quantities, had this topic for a long time. Once us tired but exhilarated. Planning energy sources, the use of fossil delegates. Later that year, FIM a working group coming in, such as the introduction of unleaded been submitted to the construc- the initial surprise had passed, and undertaking a journey is fuels and their relation to climate President Jos Vaessen held a tasked with fuel or four-­stroke engines. tors. According to the minutes, the reactions began to flow in. never easy, but we know that we change, concerns about global first meeting with Mr Jean-­Marie developing this solution had not received will reach our destination in the water scarcity and the use of lead Balestre, then President of the an FIM policy During the Board of Directors’ meeting in the summer much support, “mostly due to the Following a vote, the Management end. It is said that we experience in fuels. The Earth Summit’s main Fédération Internationale de on protecting of 1992 at the Mövenpick hotel in Geneva, Board development costs, which were Council unanimously declared a journey three times: dreaming message – that nothing less than l’Automobile (FIA), to discuss the environment members Joseph Zegwaard (Netherlands) and Oriol considered to be very high since itself in favour of his proposal. about it beforehand, living a transformation of our attitudes electric cars, among other topics. (FIM Flashback 1992) Puig Bultó (Spain) presented the results of extensive no engine of this type currently The Council then decided that through it and then recalling and behaviour would bring about discussions and research regarding the future of the existed on the market”. Following unleaded fuel would be used it afterwards. Today, we look the necessary changes1 – was Many member federations 500 cc class, along with proposed solutions which a meeting between Mr Vaessen, from 1993 onwards. The press back over a journey that began communicated worldwide, influ­ started to report serious conse­ took environmental concerns into account. Mr Zegwaard and Mr Puig Bultó, release issued shortly after speci- 25 years ago: the journey of encing every sector. quences for the sport: circuits the idea of introducing four- fied the following technical motorcycling, our great passion, being closed on account of Birth of the Ride Green programme stroke engines with four cylinders characteristics: 500 cc, four towards sustainability. In Europe, engines were increas­ noise, bans on riding motorcy­ was retained as a possibility for cylinders, four-stroke, minimum ingly running on unleaded petrol, cles in the mountains, difficulties The October 1992 FIM Conference in Columbus, the 500 cc class. weight 130Kg, maximum of 6 gears, The 1990’s were a period of while petrol with a high lead in obtaining authorisations for Ohio was a key moment in this story. The FIM 105 dB/A maximum noise level, change for the FIM. Issues such content was gradually being national and international events, General Assembly was held in the United States for Mr Zegwaard and Mr Puig Bultó unleaded fuel with no additives. as rider and road safety were top phased out. especially in off-road disciplines, the first time, at the Hyatt in Capitol Square. The es­ explained the various advan- priorities, but there was also a etc. Environmental groups were tablishment of an environmental working group was tages of this “revolutionary Due to a motion by manufactur- need to address the environmen­ The 90’s were also a decade starting to campaign against the approved and the Ride Green programme was born. solution”. “Engines of this type ers who were not ready to begin tal concerns that were gradually of changes and challenges for sport of motorcycling. currently exist on the market constructing four-stroke and gaining relevance in other affiliated all sports, and especially for The seven founding members of this working group and are produced by four or five four-cylinder engines for financial federations. motorsport. In 1990, an executive In a June meeting, President were Giancarlo Pasini (Italy), appointed as chair­ constructors. The level of pollu- reasons, this decision was post- committee for Grand Prix was Jos Vaessen and his Board of man of the working group, Dave Willoughby (UK), tion can be reduced, enabling a poned until 1994. The Earth Summit in Rio de Janeiro, introduced and a first contact Directors identified a number of Jorge Cabezas San Simón (Spain), Peter Stevens larger number of riders to control Brazil, in October 1992 marked a was established with the sports environmental problems that were (Netherlands), Robert Rasor (USA), Tony Skillington them”. The engine power would key milestone for the world. 172 event management company a threat to the future of motorcy­ (Ireland) and Hans-Robert Kreutz (Germany). The be around 130 HP and would leaders from around the globe, Dorna, which later became the cling and expressed the view that mission of this working group was to analyse the gradually increase. mainly heads of state, gathered promoter of MotoGPTM events. the public should be aware that current situation, and then to define an environ­ to talk about the future of the Moves to introduce unleaded the FIM was concerned about mental policy for the FIM. It was a multi-disciplinary The President admitted to being planet and the complex problems fuel for racing met with some these environmental issues. group, with each member representing a different surprised at first, but thought

facing us. challenges. angle (sporting, medical, etc.). The group met for that the solution offered numer- (Extract from book “FIM 1904-2004, 1 www.un.org/geninfo/bp/enviro.html the first time in Geneva in January 1993. ous advantages and that “the 100 years of motorcycling”) 14 15 Ride Green Ride Green / The Pioneers /

GUY MAITRE (SWITZERLAND) The Environmental Code was leadership of Kattia Juárez Seen from the outside, one may in order to participate in FIM Former FIM CEO adopted at the 1994 General As­ Dubón, a Salvadoran engineer, wonder whether these projects World Championships? sembly in Kuala Lumpur and was who was appointed Director and objectives are sufficiently proudly presented to the United of the Commission in 2011. ambitious. In other words, are If so, such a policy should be Nations Environment Programme proactive and designed to sig­ (UNEP) and to the international nificantly reduce the footprint 1992-2017, 25 years of FIM Environmental Policy: sporting community as the first of motorcycling in general, and a crossroads? Code of its kind. These develop­ Under the banner of motorcycle sport in particular. ments coincided almost fully with the FIM’s ‘Ride Green’ programme, On one hand, the advantage In the early nineties, the FIM Giancarlo Pasini, an Italian lawyer, the successful staging of the first a comprehensive roadmap was would be to stimulate sustainable Management Council realised it and comprised nine members. ‘green’ Winter Olympic Games in adopted and a number of innovative technical research and inno­ was facing a number of serious Lillehammer, Norway. projects were launched vations and prevent the more challenges: the creation of the The newly formed working group exposed motorcycle racing dis­ European Single Market with was first tasked with the prepara­ A more stringent Environmental ciplines from being banned from potentially restrictive legislation tion of an FIM position paper Code was adopted in the fol­ certain key national markets. On for the sport; mandatory use on environment policy which lowing years and enforced by the other hand, such a far-reach­ of unleaded fuel and noise re­ was adopted by the 1993 General specially trained and licensed Under the banner of the FIM’s the results achieved by the FIM ing policy would help to convince duction regulations; increasing Assembly in Dublin. The paper FIM environmental officials. An ‘Ride Green’ programme, a and its partners through the FIM the public and governments not public and media debates on stated unambiguously: “FIM Annual Environmental Award was comprehensive roadmap was Ride Green Programme suffi­ to curtail motorcycle racing and

CO2 emissions; growing concerns wants to take the necessity created to honour outstanding adopted and a number of inno­ ciently far-reaching? We can riding to the point where it would over existing sources of pollution; of protecting the environment efforts on the part of stakeholders vative projects were launched: use our 25-year jubilee as an seriously hamper the develop­ heated public discussion on the seriously... FIM intends to do in the sport. A fully-fledgedC om­ environmental education, infor­ opportunity to assess the rele­ ment of the FIM and its future environmental footprint of cer­ so in close cooperation with mission, under the denomination mation and training for stake­ vance, legitimacy and credibility plans and objectives. tain sports including motorised organisations representing the International Environmental Com­ holders and the FIM community; of the current FIM sustainability sports and cancellation of several motorcycle industry and drivers”. mission (CIE) was created when KiSS (Keep it Shiny and Sustain­ policy. Criticisms and sugges­ road and off-road competitions. new statutes were approved at able) programmes for circuits; tions emerging from the findings The working group was entrusted the 1997 FIM Congress in Athens the FIM Ambassadors’ (some should be addressed with cour­ The FIM Management Council with preparing an Environmental and promulgated at the 1998 FIM of the world’s best riders) en­ age and determination. took the advice of an experi­ Code. This was similar to the Congress in Cape Town. vironmental and sustainability enced public policy consultant other FIM Codes (Sporting, Tech­ campaign and an Environment In these times of natural disas­ in Brussels to adopt a proactive nical, Medical, and Disciplinary) Following the adoption of the Day celebration, etc. ters, accelerating climate change policy to “protect the sport” (sic) and comprised a list of recom­ FIM Strategic Plan by the 2010 and global warming, should mo­ and address the environmental mendations, guidelines and good General Assembly in Macao, torcycle manufacturers and the impact of motorcycle racing. practices. interesting new initiatives were accessories industry be required Exactly 25 five years ago, the first introduced to update the pro­ to officially endorse and support step was taken by the FIM’s 1992 jects of the CIE under the a global FIM sustainability policy General Assembly in Columbus, which set up an environmental working group. This was headed by 16 17 Ride Green GIANCARLO PASINI (ITALY) JORGE CABEZAS SAN SIMÓN (SPAIN) Ride Green / Honorary President of FIM Honorary Deputy President / the Sustainability Commission

Over the last 25 years, the FIM has made giant leaps forward in environmentalism thanks to our policy of ‘small STEPS’

WHY DID THE FIM DECIDE WHAT WERE THE MAIN Since that time, the Code has had HOW DO YOU THINK THE I clearly remember the period A working group was appointed Commission to the Sustainability TO FORM A DEDICATED PROBLEMS ENCOUNTERED extraordinary success because it RIDE GREEN PROGRAMme in the early 1990s, which marked by the FIM which outlined the Commission, by embracing a ENVIRONMENTAL WORKING WHEN THE FIM FIRST allowed our sport, considered by HAS EVOLVED OVER THE PAST a time of change and new chal­ basis for developing regulations different concept of organisation GROUP and what roles DRAFTED ITS INITIAL some to be harmful to the envi­ 25 YEARS, FROM A VISION lenges in the world of motor­ to be enforced. These regulations and practice. did its members play? ENVIRONMENTAL POLICY? ronment, to show a real aware­ TO A CONCRETE PLAN? cycling. I was a member of the were designed to lead organis­ ness of environmental issues. At FIM’s Board of Directors, and ers and practitioners to think of I have seen how the enthusiasm At the time, conversations were Our key challenge was that our the time, we were the only sports The FIM has made giant leaps at that time, several clubs and environmentally friendly ways to and dedication of the volunteers being held around the world people were stepping into a Federation to tackle this issue. thanks to a policy of ‘small steps’. federations were experiencing organise and practise our sport. who make up the FIM’s Envi­ about the need to act seriously domain that was almost totally The CID are now creating policies organisational problems, includ­ ronment Commission, from the on protecting the environment. unknown to them, and outside I like to recall an episode that that are not just related to the ing a variety of issues related to I have seen the way in which Director to the Environmental Only a few national motorcycling the world of motorcycling. Our took place at the inauguration environment but which touch the impact of the sport on the the FIM’s sustainability policy Stewards who officiate in the federations, particularly in the main question centred around ceremony of the FIM headquar­ on broader policies that offer a environment. We believed that has evolved and the work of the field, have made it possible to Netherlands, the Scandinavian the direction that we should take, ters in Mies, in 1996. In a speech new way of living, both within it was time to act; to look for Commission over the past 25 achieve our goals and trans­ countries and the United States, whether to focus on general given by the Mayor of Mies, the world of motorcycling and a formula that would enable years. The first Commission did formed motorcycling into an in­ had really addressed the topic. theory or specific proposals. In which is a quiet, pretty village beyond it. us to continue our sport while not have it easy. They had to ternational leader of green sport. In 1992, the United Nations the end, the line we took was to near Geneva, Switzerland, he taking into account the new open a breach, introduce new convened the first world envi­ establish a veritable environmen­ admitted that the local authority societal imperatives. regulations in the world of sport, ronment conference in Rio de tal code that related to everyone had been hesitant about welcom­ and raise awareness. This took Janeiro and the former President in the world of motorcycling: ing the home of motorcycling effort on the part of the Com­ of the FIM, Mr Jos Vaessen made it from the factories and runners, to into the area! However attitudes mission members. The initial clear that the FIM should have an the teams, organisers, promoters, soon changed when they dis­ focus was on applying environ­ environmental policy. That is how the Continental Unions (CONU) covered that the FIM had its own we believed mental rules, studying the close a specific working group came to and the national motorcycling environmental code: we were relationship between the sport­ be set up. It was a very multi-dis­ federations (FMN) and finally the then deemed very conscientious that it was sperson and nature, and making ciplinary group. All the members public and institutions. and made very welcome. time to act recommendations for the users of the group were very active, and organisers of events. Later, but Peter Stevens and Robert (…) the ‘new era’ of the Commission Rasor deserve a special mention. represented a broader vision, and this is how the Commission came to evolve from the Environmental 18 19 Ride Green Ride Green / /

1999 Adoption of the Olympic Movement’s Agenda 21. Milestones in the Ride Green Journey Over the years, the Code was 1998 updated. In 1996, the role of During the FIM General Assembly World Events Environmental Steward was created in October 1998, in Cape Town, to oversee all FIM-approved events. South Africa, the firstI nternational 1997 Environment Commission (CIE) was 1994 Peugeot’s Scoot’Elec was the 13 new officials obtained the licence created. This led the ULM (now FIM The FIM published its first first mass production of an following the first environmental Latin America) to set up its own Environmental Code. It was electric motorbike. seminar in Rugby, UK. Environment Commission, quickly The General Assembly in approved by the FIM General followed by other Continental Unions. 1992 Dublin adopted the FIM’s first Assembly in Kuala Lumpur, 1996 The first FIM Environmental Award 2000 The FIM Congress in Ohio marked “Environmental Policy”. and became first in class at the was awarded to the American Toyota launched the firstmass- During the Congress in Vilamoura, 1991 the launch of the “Ride Green” International Federation level. Motorcyclist Association (AMA). produced hybrid car, the Prius, Portugal, an Environmental Round Table In June 1991, FIM President Jos programme and a working group The Convention on Biological In Enduro, the noise level of in the USA in 2000. Many other was organised, with representatives from Vaessen identified variousenviron - to develop environmental policies. Diversity, a pledge between different UN Environment started its work 94 Db/A was maintained until 1997. companies soon launched their different national organisations. mental problems that threatened nations to protect biodiversity around on sport and the environment. The constructors had one year to own hybrid models. the future of motorcycling. He Circuits were being closed due to the world, went into effect in 1993. The Winter Olympics in Lillehammer, prepare for the limit of 92 Db/A discussed the need to demonstrate noise, motorcycling was being banned Norway, strived to create a “green” scheduled for 1 January 1998. the FIM’s role in addressing these. in certain areas, and organisers were Olympic Games. struggling to obtain authorisation World leaders made a serious for events. Environmental groups had 1993 effort to address global warming, begun to campaign against the sport. with the Kyoto Protocol, which 2012 set internationally binding climate In the 1990’s, environmental conscious­ Three young athletes became the voice change targets. ness was growing fast. 170 countries of Ride Green as FIM Environmental 2017 gathered at the UN’s Rio de Janeiro Ambassadors: Marc Márquez, Laia Sanz 2003 The revival of electric cars In June 2017, the FIM Trial Earth Summit (1992) to discuss sustain­ and Takahisa Fujinami. Commission (CTR) organised able development. This resulted in began when Elon Musk founded st Tesla Motors, in 2003. the 1 FIM Trial-E Cup in France, the Agenda 21 action plan. 2013 FIM President Vito Ippolito signed open to all electric powered Introducing the concept of sustainable the FIM Sustainability Policy. Trial motorcycles. The first“Women + Sustainability” events that went beyond mere Conference was held in Jerez de la entertainment, the first of many Frontera, Spain in 2015. This led to KiSS events took place at the Mugello the Jerez Declaration, a commitment circuit in 2013. to sustainability and the advancement 2006 of women, by the FIM. The FIM General Assembly adopted The FIM signed its first Memorandum of The CIE was renamed as the the Strategic Plan. The environment Understanding with UN Environment International Sustainability In December 2015, the Paris Agreement is considered as a key objective. at the International Olympic Commit­ Commission (CID) following was adopted by almost 200 countries: 2007 tee’s HQ in Lausanne, Switzerland. 1st meeting of the Alternative Energies the 2016 FIM General Assembly a major milestone in the global response 2010 The current Memorandum is in force Working Group (AEWG) at the FIM HQ. in Berlin, Germany. to the threat of climate change. The Group discussed the definition of until 2018. 2005 2016 2015 alternative energies. The FIM participates in the Sport and Environment World Congress, held in Nairobi, Kenya.

The Nairobi Declaration on Sport, Peace and Environment was signed in Nairobi, Kenya. 20 An Environmental 21 Ride Green Awakening and a First Ride Green / for Sport / The Code There was an urgent need to es­ of the first steps towards an their job is to ensure that the During the first few years, a large tablish these regulations in light Environmental Code that was Code is complied with at every number of copies of the Code of pressure from our national then readily adopted by the event. Using checklists, the were printed, each containing Sticking to motorcycling federations, some Continental Unions. Stewards report any anomalies all the checklist templates. These of which were experiencing seri­ were sent to each national fed­ The FIM has a strong presence ous problems with their circuits eration by post. With time and in international, continental and or with obtaining permission to The FIM Environmental Code technological progress, the print the Rules regional sporting calendars. At organise events. is a constantly evolving run has been reduced to just a an international level, over 50 FIM few copies each year. Today, the championships are organised, The key issues we sought to document and the first of Code is distributed electronically decisions were seen as contro­ In addition to the statutory and the FIM calendar comprises regulate were the protection of its kind to be adopted and has been translated into versial. Delegates were appointed framework we work with, we gain over 200 sporting events per the ground and groundwater and by an international several different languages. to assess the value of the new a great deal of information from year, as well as international the reduction of noise levels, Code and it was interesting to event organisers at FIM seminars touristic gatherings. both those generated by the sports federation note that the organisers of the and through interaction with the motorcycles themselves and Motocross World Championship sporting commissions. These Reconciling these events with those caused by organising at the famous Namur circuit learnings then help us to develop caring for the environment was the event. A formal Code was approved or good practices that occur dur­ Our Environmental Code (Belgium) were very enthusiastic and improve the sport. Indeed, not an easy task. The issue of the in 1994 during the FIM Congress ing the competition to the clerk of at a glance in their application of the Code, many changes to the Code are environment has only been inte­ These factors led us to create in Kuala Lumpur and became the course, and afterwards they as it assisted them in dealing with based on suggestions made by grated into the world of sports a set of regulations that would the first of its kind to be adopted send a copy to the CID. Through First CID working group the City Council. Initially, the role organisers or sporting commis­ relatively recently. When the FIM provide a basis for more environ­ by an international sports federa­ these observations, the group met in Geneva in 1993 of the Environmental Steward sion members. started to grapple with environ­ mentally friendly events. To avoid tion. The Code was subsequently keeps abreast of what is happen­ and the Environment Delegate mental challenges, many people contaminating the ground when adopted by the Continental ing in the field. The Commission First Code approved in 1994 was treated with suspicion by The current working group con­ had not yet begun to understand motorcycles were being serviced, Unions. FIM Latin America, members themselves also con­ Peter Gregory organisers, but as the sport lost sists of members from Europe, how looking after the environment we introduced the use of envi­ known at the time as ULM, duct supervisory activities. The priorities of the first Code Chairman of FIM more and more tracks due to the Asia, Africa, North America and also applies to the world of sports. ronmental mats. These became adopted the Code in 1999. were: protecting the ground Environmental Code environmental concerns of local South America, which puts the very popular at international The first edition was published The constant evolution of the and groundwater and reducing working group and governments, organisers began Environmental Code in a unique The FIM’s environmental working championships and were subse­ in English and French. Code, based on a policy of con­ noise levels FIM CID Bureau Member to realise that the Environment position of being developed with group was set up in 1992. It met quently adopted at continental tinuous improvement, means that Officials were working with a truly global approach. The group in Geneva in January 1993, tasked and national level. The FIM Environmental Code is the events are run with effective Later, the Code integrated The newly formed working them to safeguard the future members are dedicated to col­ with the important challenge of a constantly evolving document, regulations that reflect the latest some of the Millennium group met to develop the Policy of the sport. laborating with event organisers presenting our organisation with Other measures included the updated every year by the CID’s thinking. Over time, the Code has Development Goals Document and it became clear to ensure that FIM sporting activ­ a way of regulating our motor- obligation to provide proper con­ working group and approved been brought in line with part of that this was an opportunity to In my role as Chairman of the ities have a sustainable future. cycling events to reduce the neg­ tainers for the disposal of liquid by the Board of Directors at the the United Nations’ Millennium Today, Environmental Stewards enhance, rather than restrict, the Environmental Code working ative impacts on the environment and solid residues, appropriate end of the year. All updates are Development Goals that focus at each event use a checklist to activities of the FIM. The Policy group, my main task is to oversee that can come with the practice waste disposal after competi­ based on observations made by on sustainable development, and ensure that the Code is being Document was produced and the development of the Environ­ of motorcycling sport. tions, sufficient sanitary facilities Environmental Stewards during it contains articles that relate to followed the development of the first mental Code in accordance with for men, women and disabled competitions, organisers, sport­ the fight against climate change. Environmental Code began. The new decisions taken by the FIM people and places to wash mo­ ing commission members and The most recent editions of the The Code is updated every year working group took great care or the CID, changes in legislation torcycles which had adequate CID delegates amongst others. Code include articles that support to minimise any “restrictions” on or regulations and technological drainage and which did not use These officials are appointed by the circular economy and the organisers but inevitably some developments. detergents. These were some the host national federations and recycling of waste. 22 23 Ride Green Ride Green / /

The soul 1 the FIM Environmental Stewards Duties of the Environmental Steward :

A Ensure that the FIM Environmental Code is respected.

B Have access to all information concerning the event, and The adoption of the Environmental Code in 1994 Rugby, UK in 1997 and thirteen new officials received must be able to give prior to, during and after the event, raised a new question mark, and created a new job their first licence. Today, the CID has five accredited recommendations to the Organiser and the President of for the working group tasked with defining how instructors with a great deal of experience. They the Jury or Chief Steward on all aspects of the event related to implement the FIM’s recently approved environ­ give seminars in different countries across the six to sustainability. mental policy. The main question was who should FIM Continental Unions. see to it that the Code was enforced. In 1996, the C Draw up in a conscientious and appropriate manner a report question was resolved when the General Assembly The Environmental Steward is the unifying figure on the basis of a checklist prepared by the International accepted the figure of the Environmental Steward. who performs a supervisory role and ensures Sustainability Commission and send it within 48 hours to that all the environmental obligations are met. the FIM Administration ([email protected]). A copy must also be To be able to appoint these Stewards, it was neces­ In the majority of cases, these men and women handed to the Jury President or Chief Steward and the FIM sary to work on a training course for the candidates are volunteers belonging to the organising National Environmental Delegate if present at the event. In case of and prepare a seminar with a series of topics, as Motorcycling Federation and they must successfully a first non-respect of this point, the Environmental Steward well as theoretical background, to help with the complete an environmental seminar delivered by one will receive a warning from the FIM through his FMN. In case environmental education of the future officials. of the five instructors accredited by the CID. So far, of a second offence, the FIM may pronounce against the At that point, work began on the preparation of all 940 licences have been issued from 2005 to 2017. Environmental Steward a suspension of the licence of up the materials for the seminars and the search began to 12 months. The FIM will also send a warning to the for qualified instructors. CA U representative Peter Steward’s FMN. Gregory (UK) was appointed as the first instructor for the environmental seminars, followed by Paul D Instruct officials during national seminars for the various Janssens (Belgium). The first seminar took place in disciplines.

E Have the right to attend all open meetings of the International Jury, but without voting rights.

F In case of non-respect or violation of the provisions contained in the FIM Environmental Code, the Environmental Steward must immediately inform the Clerk of the Course.

1 Extract from the FIM Environmental Code – Article 2 24 25 Ride Green Ride Green / Environmental / Stewards Around the World

SARI SHERMAN (KENYA) among competitors and specta­ BELEN WAGNER (USA) PAVOL SINSKY (SLOVAKIA) MOHAMMED OSMAN Former Member of the FIM tors, and organised annual events FIM World Record Holder Member of FIM EUROPE EL SHAQI (QATAR) AFRICA Environmental to celebrate World Environment Environmental Commission Staff member at the Commission Day. The highlight for me was I am very lucky to have worked Qatar Motor and when Kenya adopted the FIM with the FIM over the past I participated in my first FIM I am currently the chairman of the Motorcycle Federation I was introduced to motorcycling Africa Environmental Code in 15 years to help promote the environmental seminar in Warsaw SMF’s environmental committee through my two sons and joined 2015 as an overarching policy protection of the environment in 1999, when I was 27 years old. and a member of FIM Europe’s Being an Environmental Steward Motocross racing in Kenya in to govern motorcycling. among all those that compete Since then, I have volunteered Environmental Commission. has been a great opportunity 2012. To put my numerous hours in and organise moto trials. as an Environmental Steward at to help my federation and the spent at the track to good use, My most rewarding experience various international motorcycling In 2015, I met Peter Gregory, country. We know that by plan­ I volunteered to become an over these past five years has I grew up watching my father ride events organised by the Slovak CID delegate, at the International ning sustainable events, we can Environmental Steward. I began been witnessing the steady trials around the United States. Motorcycling Federation (SMF), Six Days of Enduro (ISDE) event guarantee the quality of our by preparing a plan of action transformation that has taken I spent my summers in the moun­ and have been an Environmental in Slovakia. We spent a few days events and keep the country to make the event operations place between the riders and tains and woods either scoring Delegate for FIM Europe at events travelling together and visited clean and healthy for the future. more environmentally friendly their teams, as they adopt more the moto trial or hiking to watch across the continent. several spots along the track. Our and change some unsustainable responsible behaviour towards the riders. Over time I developed discussions about the environ­ practices. Initially my focus was the environment. Reducing our a real love of nature, as well as a I love motorcycling and I love ment, rules and practical issues on Motocross, but later I worked ecological footprint and creating passion for motorcycling. nature, so the combination of were really inspiring, and moti­ on concepts which were replicat­ a positive image for motorcycling motorcycling in a beautiful vated me to continue promoting ed at Enduro events too. gatherings is the best legacy I have been lucky enough to natural setting is the best. I think environmental activities through that Kenyan riders can leave for travel the world to attend semi­ motorcycling is intrinsically linked the sport of motorcycling. The key changes we implement­ the sport. nars given by experts in the field to being outside and is closely ed were in water and waste of sustainability in motorcycle connected with the environment. management. Specifically we racing. I have used the knowledge I studied wood science and worked to improve facilities, I gained in my own racing career, technology at university, so the separate out recyclable waste notably to help protect the events I have been involved in for recycling, organise clean up Bonneville Salt Flats. I believe for SMF were the perfect chance campaigns, and we introduced a that without nature, we would to combine my hobby with log to record riders’ compliance not have the same enjoyment my education. with environmental requirements. of the sport. We also handed out materials to raise environmental awareness 26 27 Ride Green Ride Green / Meet /

our delegates Kattia Juárez Dubón Sultan Zaher Peter Gregory Marius Matthee Graham Read Laurent Delbroek El Salvador Al-Muraikhi United Kingdom South Africa Canada Belgium CID Director Qatar CID Bureau Member CID Bureau Member CID Bureau Member CID Member Agricultural Engineer CID Bureau Member Former Director for Environmental Engineer President of the FMB Commission & Sustainability Consultant Civil Engineer Environmental Services and Health expert CHAIRMAN OF CMA MASTERS DEGREE in Education Former Salvadoran Motorcy­ Qatar Motor and Director of the Auto FIM AFRICA VICE PRESIDENT ENVIRONMENTAL COMMITTEE cling Federation President Motorcycle Federation Cycle Union (Environment) Executive Director

Naoufal El Oddi Adamo Leonzio Ovidio Morales Mikael Norén Morocco Italy Guatemala Sweden CID Member CID Member CID Member CID Member Manager of the Moto Club Nord Chairman of FIM EUROPE Director of FIM Latin America Environmental Consultant Afrique de Tétouan (MCNA) Environmental Commission Environmental Commission Restorer for UNESCO World Civil Engineer SPECIALISED Architecture and Design Heritage Site in Morocco in designing sports compounds Dean of Landivar University related to motor sports Eco-Designer

Yves Pradeau Dennis Skytte BECHMANN Florent Tschann Karl-Friedrich Ziegahn France Denmark Switzerland Germany CID Member CID Member CID Member CID Member Mechanical Engineer Chairman of the Environment MECHANIC AND TECHNICAL ADVISER DOCTOR OF ENGINEERING - PHYSICS Chairman of the Committee Commission of the Danish in cleaning methods Karlsruhe Institute of for the Environment Federation (DMU) Technology (KIT) and Sustainable Development Sustainable Management Member of the Board of the French Federation (FFM) Expert for the Hospitality of Directors Industry Head of Division “Natural and BUILT Environment” 28 29 Ride Green Ride Green / EDUCATION / From 2005 TO August 2017, AND TRAINING 940 FIM Environmental 45 Steward licences WERE ISSUED by the FIM years Objectives of THE ESSENCE OF THE PROGRAMME Environmental Randy De Puniet - FIM Environmental Ambassador visiting schools ago Education Principle 191

to Bring about a change Education is the basis for development, both of countries are the USA, Canada, Mexico, Guatemala, In addition to these seminars, lectures are offered The KiSS (Keep it Shiny and Sustainable) events Education in environmental in attitude a society and of a human being, and sport is no Venezuela, Colombia, Brazil, Uruguay, Peru, Argentina, during specific events like Speedway training include an element of education and engagement. matters, for the younger exception. To develop a sport while ensuring that Chile, Portugal, Andorra, Spain, Italy, Germany, France, camps, Junior Motocross Championships and other One of the main aims of the programme is to send generation as well as adults, it is sustainable requires education, both inside Belgium, the UK, Poland, Finland, Switzerland, events where CID delegates are present. Some out short and impactful educational messages giving due consideration to the to Encourage positive and outside the organisation. We have to invest in Morocco, Qatar, Japan, Indonesia and Australia. Superlicence seminars for the Trial and Track Racing to event participants and fans. Sometimes local underprivileged, is essential behaviour education to achieve a different level of interaction Commissions include explanatory talks about the schools and universities are involved as well. In in order to broaden the basis between our community and the environment. This The seminars focus on two main areas: a general Ride Green programme. Online education was Barcelona, for example, a painting competition for for an enlightened opinion is a major challenge, as it means transforming values introduction to the FIM and its rules and regulations, introduced in 2017 with two webinars on subjects 8 to 12-year-old children has been organised every and responsible conduct by to Encourage an interest and practices at every level, with a focus on ensuring followed by a deep-dive into a series of sustainability- including ‘Biodiversity and motorcycling sport’. year since 2014 to promote environmental awareness individuals, enterprises and in environmental topics the sustainable practice and organisation of sports related concepts, the environmental impact of in connection with sports events, with the winners communities in protecting and and leisure events. In the Ride Green programme, events, mitigating strategies and the application of With the new Sustainability Policy, which includes having the chance to meet an Environmental improving the environment education is one of the axes of development for this the Environmental Code. A series of case studies a more social focus and is based on the premise Ambassador. Randy de Puniet and Marc Márquez in its full human dimension. to Protect sport concept of sport, sport that goes beyond entertain­ helps to give the students an idea of the possible of sustainable development, the sports and touring have been the driving force behind this project. ment, sport that is respectful and responsible. situations that can arise at a real event. The students events organised by the Federations are viewed as It is also essential that mass are evaluated on the basis of their participation in a platform for passing on environmental messages. As the Ride Green programme has evolved, the media of communications avoid to Encourage participants To achieve these objectives, the FIM has drawn up group tasks and a written test. Those who succeed We believe that the events have the potential to educational element has been stepped up through contributing to the deterioration and organisers to act a system that includes education and training for obtain an Environmental Steward’s licence, which is leave a legacy to society and it begins with a cam­ discussions and conferences, the first of which was of the environment, but, on responsibly stewards and participants, and education for the valid for three years. Every year, the material and the paign of environmental messages disseminated held in Vilamoura, Portugal in 2000, and the second the contrary, disseminates community, both internal and external (i.e. fans and format of the seminars are reviewed by a dedicated through the voices of the Ride Green Ambassadors. in Monte Carlo in 2012. The most recent, the FIM information of an educational other sectors outside sport). working group made up of members of the CID. Women and Sustainability Conference, was held nature on the need to project Four campaigns to raise awareness have been in Spain in 2015 ahead of the FIM Gala and led to and improve the environment The FIM organises environmental seminars every Every accredited Environmental Steward is prepared organised since 2014, aimed at fans of the sport the signing of the Jerez Declaration. in order to enable man to year, given by five expert members of FIM’s Inter­ to deal with the different situations that may occur and other sectors. They have been implemented develop in every respect. national Sustainability Commission, the CID, who both during the organisation phase and during the through the Ride Green Ambassadors, spread via come from different cultures and who each have a event and to ensure that the post-event phase is social media and broadcast on-site using videos different area of experience in sustainability, bringing properly managed. The Stewards can also give semi­ on giant screens at MotoGP™ events. These mes­ a broader vision of the subject to these events. Since nars at national level, give introductory talks to riders sages have also been promoted at other events, 1Declaration of the United Nations the start of this programme, six Continental Unions and participants at competitions and put forward especially in Trial, and featured prominently in Conference on the Human have held these seminars. Among the accredited candidates for the FIM Environmental Award. official programmes. Environment, Stockholm 1972 30 31 Ride Green Ride Green / FROM their programmes, focused on “healing the environ­ After the Forum, in Lausanne’s historic Olympic first FOREWORD FROM / ment”. Among them was Tatsuko Okada, Executive Museum, a Memorandum of Understanding between UN ENVIRONMENT IN THE FIM NAIROBI In 1994, UN Environment, through Alex Goldenberg, as delegates Director of Global Sport, Glenn Bourke, CEO Volvo FIM and UN Environment was signed by both part­ ENVIRONMENTAL CODE its Division of Communications of the FIM. The Conference was Ocean Race, many representatives of International ners. Present at the ceremony were Achim Steiner TO and Public Information, launched organised by the International Sports Federations and senior UN Environment and Vito Ippolito, as well as Giancarlo Pasini and Alex Motorcycling epitomises free­ its sport and environment pro­ Olympic Committee and UN En­ Officials, including Achim Steiner, UN Environment’s Goldenberg for the FIM and other representatives dom, adventure and love of the LAUSANNE gramme. The main emphasis of vironment with the involvement Executive Director at the time. of UN Environment. The Memorandum was signed outdoors. Nonetheless, it is also this initiative was on the power of and support of many other organ­ again in Spain for a further three years and then a potentially destructive and Reaffirming the cooperation sport to raise awareness among isations. “It was very important for For the first time, the FIM presented its contribution again in 2015 to run until 2018. polluting pastime. By promoting between UN Environment and the FIM its thousands of spectators in the CIE to attend this conference, to the partnership between sport and the environment, its Environmental Code the support of sustainable develop­ as we were at the vanguard of a particularly ambitious contribution considering Fédération Internationale de The United Nations Environment According to its own website, ment. That same year, the FIM the move to connect sport and that the FIM was part of the motor sports world. The Memorandum is based Motocyclisme (FIM) has shown Programme (UNEP) represents UN Environment is “the leading published its first Environmental the environment, and already on the recognition an admirable sense of respon­ over 40 years of history and work global environmental authority Code, approved during the General had something to show for our Alongside Tony Diamantidis, Executive Director that both institutions sibility from which other sports devoted to the environment. The that sets the global environmental Assembly in Kuala Lumpur. Since efforts!” Giancarlo tells us that, of the Athens Environmental Foundation and the share common objectives associations can draw inspiration. agency came into being during agenda, promotes the coherent that time, UN Environment has on their return from the Forum in World Olympians Association, Leigh Steinberg, FIM´s history of caring for the the United Nations Conference implementation of the environ­ forged important alliances in Kenya, the CIE worked very hard President, Leigh Steinberg Enterprises and Daniela The Memorandum is based on the recognition environment, marked by the on the Human Environment mental dimension of sustainable the sports world, for instance to reach an agreement between Rubi Papi, President of The PEPY Ride, FIM President that both institutions share common objectives adoption of its Environmental held in Stockholm, Sweden development within the United with the International Olympic the FIM and UN Environment Vito Ippolito gave a presentation with reference with regards to conserving, protecting, enhancing Code in 1994, coincides with the in June 1971 and is recognised Nations system and serves as Committee, starting some 20 years and much correspondence and to the recently approved FIM Environmental Code and supporting nature and natural resources, inception of UNEP´s own sport as one of the successful out­ an authoritative advocate for ago, and supported major events material was exchanged in pursuit during the panel discussion headed “Environmental including promoting biological diversity worldwide, and environmental programme, comes of this important event. the global environment”. such as the Olympic Games in of this objective. Awareness: the Example of the Federation Inter­ and a wish to collaborate further towards these which is dedicated to incorporat­ Sydney in the year 2000. nationale de Motocyclisme (FIM)”, and explained common goals and objectives, within their respective ing the principles of sustainability Lausanne has the moniker of the how sport could be used to promote positive action mandates and governing regulations. The FIM has into the world of sport and using It has also formed partnerships ‘Olympic City’ and many inter­ for the environment. The panel discussion was committed to supporting campaigns promoted sport to raise environmental and embarked on programmes national organisations have their moderated by Tatsuko Okada. The FIM President’s by UN Environment, such as World Environment awareness among all the commu­ with major International headquarters in the surrounding presentation centred on the impact of the FIM Day (WED) and the Stop Food Waste campaign, nities and cultures. Partnerships, Sports Federations such as region. There is also a university Environmental Code on sporting events, and on the and to provide active participation on the part such as that which UNEP has the Fédération Internationale devoted to sport. Towards the creation of the CIE. He also touched on experiments of the FIM Ride Green Ambassadors for the forged with FIM, are essential de Football Association (FIFA). end of October, the chilly air that with alternative energies. various programmes. to our strategy. The December Among UN Environment’s comes down from the Alps facing of 2006 Memorandum of coop­ objectives was the promotion the city crosses Lake Geneva and eration between UNEP and FIM, of major encounters between cools the temperatures signifi­ signed at the Global Forum the world of sport and the cantly. In October 2006, Lausanne for Sport and Environment, supporters of the environment, hosted a large number of dele­ in Lausanne Switzerland, will including various forums such gates from different sectors of the enable our two organisations to as the one held in Nairobi, Kenya, sports world for the Global Sport work even more closely together in 2005. We remember perfectly and Environment Forum. The to encourage people to protect when Giancarlo Pasini, former main theme was “Mainstreaming the environment. Chairman of the Commission, the Environment in Major Sport informed the Commission that Events”. Representatives from Achim Steiner 2006 UNEP Global Forum Lausanne - From left to right: he had attended this Conference different sports communities UN Environment, Former Vito Ippolito, Achim Steiner, Guy Maitre, Giancarlo Pasini and Alex Goldenberg together with the CIE Coordinator came to Lausanne to present Marc Marquez - MotoGP™ World Champion & FIM Environmental Ambassador Executive Director 32 33 Ride Green One day Ride Green / to celebrate / Alex Goldenberg a yearlong (Switzerland) Former CID Coordinator engagement

I had the pleasure of working as Coordinator of the International Environment Commission (CIE, now CID) for 10 years. During that period, I worked with two Directors (Giancarlo Pasini and Adopted by the FIM following the At the start of the season, the Since the FIM has been able Kattia Juárez Dubón) and with signature of the first Memoran­ FIM President sent a letter to to count on the support of the the Commission members, all dum of Understanding with UN all FIM affiliated national federa­ Ambassadors, its celebrations of from different national motorcy­ Environment, World Environment tions. The idea was that organis­ WED have gained considerably cling federations. This fantastic Day (WED), is when the FIM ers of events taking place more support among the motor­ experience gave me the opportu­ celebrates the environmental around 5 June should organise cycling community. In 2017 all nity to implement several projects actions promoted by our member something special to celebrate the Ambassadors posed for that have helped to reduce the the important work done by the Federations, the teams, circuits, WED, with activities such as tree a photograph in support of environmental impact of motor­ FIM, through the CIE, to promote organisers, etc. From year to planting, educational initiatives the UN Environment campaign cycling sport while experiencing more environmentally respon­ year, the themes change and the and family photographs with #Iamwithnature showing them unforgettable human encounters. sible sport was recognised at idea is to look for actions that banners. Since then, there have at their most natural and relaxed. international level, allowing us to not only create awareness within also been prestigious celebrations Today, we can say that these cel­ One of the most exhilarating continue our awareness-raising the FIM family but also have a such as the inauguration of the ebrations have become a massive projects was the creation of a and innovation efforts and bring practical significance. At the first Ride Green corner at the awareness-raising vehicle and a partnership with UN Environment them to the attention of a much start, the focus was on ‘anchor’ Circuit of Barcelona Catalunya platform for engaging fans with (United Nations Environment larger audience. events that represented the FIM’s and an event to raise awareness the programme. Since 2016, the Programme) which started with commitment to the environment about the illegal wildlife trade. Circuito of Barcelona Catalunya a chance meeting with UN En­ I also had the privilege of con­ and captured the attention of Ride Green Ambassador Marc has been supporting Nature vironment Director Eric Falt at tributing towards the creation international sport and of the Márquez was involved in the Week, a project launched by the the World Conference on Sport of the Ride Green slogan and its press. As is the case with any event, along with other sports Association Xarxa de custodia and the Environment in Nairobi logo which helped to give greater project, there was criticism at stars including the footballers del territori. This project was set in 2005. Following this discus­ visibility to the CIE’s actions, the first, including from within the Yayá Touré and Neymar Jr. up to promote the organisation sion and several coordination celebration of World Environ­ institution itself, based on the Recently, a tree planting ceremony of activities in Catalunya and meetings, the shared willingness ment Day (5 June) at various FIM idea that we should care for the with Marc Márquez and a group raise awareness among the pop­ of both organisations to work to­ events, the involvement of top environment every day, and WED of children representing Plant for ulation of the need to preserve gether in the field of sustainable motorcycle riders in our actions is just one day. The truth is that the Planet attracted some 77,000 nature and the land. development took concrete form on the ground to raise fans’ the Commission understood likes on Instagram and thousands with the signature of a Memo­ awareness and the establishment very well the significance of that of retweets. The support and encouragement randum of Understanding which of the KiSS (Keep It Shiny and day and continued to promote it received from UN Environment has since been renewed several Sustainable) programme. 2008 WED, Motegi (Japan) with its real meaning, which is to has been an invaluable help to Riders from left to right: times. Thanks to this agreement, So many happy memories! Adam Raga, Takahisa Fujinami, celebrate and pay tribute to the the CID over the years. Toni Bou efforts made throughout the year. 34 35 Ride Green celebrating Ride Green / / The Environment 36 1997 ama American Motorcyclist Association 37 Ride Green JILL SAVERY (USA) THE ENVIRONMENTAL AWARD 1998 coe Dr. Jacques Rogge Ride Green / OLYMPIC GOLD MEDALLIST 1999 GER Circuit of Nürburgring / AND SUSTAINABILITY ADVISER 2000 DMU dANMArks Motor Union 2001 ITA MC Carnico, Tolmezzo, Udine The FIM Environmental Award 2002 USA Northland Motorcycle Riders Association was one of the first awards from Ready for 2003 RSA Phakisa Freeway the international sports commu­ 2004 CBM confederaçao Brasileira de Motoclismo nity to recognise achievements 2005 GER MSC Zschopau in sport and the environment, 2006 SUI Auto-Moto Club du Sanetsch and this highlights the FIM’s the podium ? 2007 FRA Moto-Club Angérien long-standing dedication to 2008 GRE Auto Moto Club of Serres reducing the environmental “There are a number of good examples which are 2009 BRA cANAStra Team impact of motorcycling. Various significantly contributing to the protection of 2010 ITA team Betti Moto individuals and organisations the environment, and one needs to share, reward, 2011 MA Motorcycling Australia from around the world have been recognise and show to the world the difference this 2012 ESP cIrcuit de Catalunya recognised for their contributions is making for the health and the well-being 2013 FMA Federació Motociclista d’Andorra and innovations in sustainable of people and the planet”. 2014 ITA cIrcuit Of The Americas, Austin, Texas, The first Environmental Award is born sport. It has been a pleasure & Yamaha Motor Co, Lesmo and honour for me to be on the Vito Ippolito FIM President, during the Global Forum 2015 FMA Federació Motociclista d’Andorra The Award was put forward by the CIE in 1997 FIM Environmental Award Jury. for Sport and the Environment, Switzerland 2006 2016 ESP cIrcuit de Barcelona Catalunya and approved the same year. The first country to win the prize was the United States of America. The Award was given to the American Motorcyclist Association “for significantly improving environ­ Presented since 1997, the FIM Slowly but surely, interest in destroyed to build parking lots mental awareness and sensitivity in the motorcy­ Environmental Award recognises the Ride Green programme and washing areas had insuffi­ cling community”. In the early days, the Award was organisations, federations, was growing. The FIM affiliated cient drainage, to cite but a few not promoted much and the CIE itself was tasked individuals, teams etc. who federations were demonstrating examples of the organisational with proposing candidates. A secret ballot was have made a significant effort more and more interest in shortcomings that were rife at held by the Commission to elect the winner, who to organise sustainable events organising events that complied the time. The FIM’s new environ­ also received financial support. The result was with minimal impact and with the new environmental rules mental policy and regulations Events with a green touch validated by a Vice President of the Board of leave a social legacy in their and policy. served to check and remedy, to Directors. Following visits by the CIE delegates community or region. a large degree, the organisational Organisers of off-road events in particular began to various competitions on different continents In those days, especially outside disorder of some of the events to incorporate this new perspective into their with a good reputation for organising events, Europe, motorcycling sports under the Federation’s control. practices and, thanks to a combination of the reports of good environmental practices slowly events did not meet the basic Gradually we became aware of advice provided by the CIE delegates and the began to trickle in. This was a real novelty in a criteria for nature conservation a number of different organisers ongoing training of officials, many of these events, world where the terrain had previously been and environmental management. who, as a result of obligations particularly in Trial and Motocross, were identified fairly hostile to this type of concern. There was no plan for man­ imposed by local governments, as having taken on a “green touch”. aging solid or liquid waste, let national regulations or the FIM, Pioneering event organisers were incorporating alone dangerous waste. Events or simply as a result of genuine In Trial, changes had already been made to the waste management systems, including recycling, generated high levels of noise, concern for the environment, Organisers’ Handbook, making it the first motorcy­ and races with motorcycles that ran on alternative and contaminated the ground were pioneering the staging of cling discipline to include a series of environmental energies such as methanol. Participants formed unthinkingly with spillages on environmentally friendly events. requirements for event organisers. In those days, special teams to clean rally routes in Brazil, while land and into lakes and rivers. it was necessary to provide incentives and show events in the USA developed exceptional environ­ Woodlands were indiscriminately recognition for the efforts made. mental management on sensitive terrains. 38 39

Ride Green 1 Ride Green / Examples of environmentally / friendly programmes and projects include, but are not limited to:

Pollution prevention/recycling/ The Award goes global Ride Green takes to the stage! green purchasing The Commission received a broad range of nomina­ The glamour of Monaco does not easily pass unno­ Reduction of greenhouse tions, but soon it started to look for candidates who ticed, especially in December. The streets, buildings gas emissions organised events that went beyond simply complying and shop windows are richly dressed in gold and with the regulations, which by that time were con­ snowflakes to accompany the seasonal festivities. Generation or development sidered an integral part of the competitions. Monaco is unique, and it formed the perfect back­ of alternative energies drop for the FIM Gala and for presenting the Award As the programme evolved, the number of entries to the Environmental Champions. In 2012, the award Energy and water received increased. The Award became so popular went to the Circuit de Barcelona Catalunya for its conservation measures that some Continental Unions and National Federa­ “Green Meeting Point” project. The winner was tions created their own versions, while other sports raised to the same level as the sporting champions, Environmental management federations took inspiration from the FIM to create and the Circuit’s representative, Vicenç Aguilera, systems at events their own environmental contests. climbed onto the stage accompanied by the five FIM Ride Green Ambassadors. Laia, Fuji, Randy, Tree planting and A change was needed, with a more impartial form Alex and Marc were radiant, and three of them had green management of vote. In 2006, after the FIM Congress in Salvador won world titles that year. It was a very emotional de Bahia in Brazil, almost ten years after the creation moment and one of the most emblematic in the Environmental education of the Award, the decision was taken to convene story of Ride Green. NATALIA GALLEGO ROBERT an external, specialist jury in order to give greater (Andorra) Any other innovative value to the Award. Environmental Steward, environmental enhancement Andorra Motorcycling ideas or projects Jill Savery was one of the first jury members. As Federation an Olympic Medallist and a Sustainability Consultant, she was the perfect choice to evaluate the candi­ In 2001, I embarked on my jour­ We are also proud that year on so that Andorra has become a dates alongside representatives of UN Environment ney as Environmental Steward year, we have delivered signif­ shining example of sustainability and the CIE Chair. Other members of the panel of of the FMA (Andorra Motorcy­ icant improvements thanks to and has twice won the FIM experts included Denis Bochatay (Quantis), Even cling Federation), organising the help and growing involve­ Environmental Award (in 2013 Wiger (FIA), Irene Samper (Economist and Sus­ the World Trial Championship ment of the various players in and 2015). Both personally tainability Consultant), Erik Zeulner (Green Sports for Andorra, a tiny mountain­ these major motorcycle events and for a national motorcycle Alliance CEO), and Naysán Sahba (Director of UN ous nation located in the heart (organisers, politicians, rider, federation, this recognition is Environment’s Communications Division) and the of the Pyrenees. Today, we are teams, the general public...). a great inspiration to continue Director of the CIE. celebrating 16 years of volunteer After years of experience, our “riding green!” efforts dedicated to organising trial competitions have improved Later on, the basis for the Award was modified to trials in these mountains in the enormously from an environ­ focus on exceptional events with a more sustainable 1 American Motorcyclist Magazine, most sustainable way possible. mental perspective, so much vision, and the concept of sustainability gradually Feb. 1998, p.18 found its place within the programme. 40 Meanwhile, the State of Qatar was sport who would lend us their Márquez appear on the home­ The theory behind 41 Ride Green growing fast. Doha was like one voices to spread the word about page of the United Nations the Ambassadors Ride Green / big architecture competition and our programme. The five young website among personalities / THE AMBASSADORS the Losail circuit literally shone. It people went up onto the stage like former UN Secretary General The Ambassadors are men was even visible from outer space! to present the FIM Environmental Ban Ki-Moon, former UN Under- and women who practise Their mission: save the planet It was here that Ignacio Verneda, Award to that year’s winners. Secretary-General and Executive motorcycling in all disciplines then FIM Sports Director, intro­ Director of UN Environment of the sport and are close to, For every campaign with the Ambassadors, we use the storytelling technique, duced me to Juliá Márquez, father Blue and yellow Achim Steiner and Dr Janet and identify with, humanitarian presenting simple and entertaining stories that speak to the fans, who go to an of rider Marc Márquez. When I make green Goodall, UN Messenger of Peace. or socially responsible causes. event race to have fun. The message must be direct and easy to understand but talked to him about the project, They are invited to contribute reflect the serious nature of the subject. We have turned our Ambassadors into he advised us to talk to Marc’s In 2013, Valentino Rossi joined The Ambassadors have worked with their image and prestige superheroes whose mission is to save the planet! manager, Emilio Alzamora. the group. In spite of the small on a range of projects and ac­ through messages and other The arrival of We sent him the project docu­ amount of time he had to spare, tivities, such as visiting schools actions to raise awareness The idea of recruiting riders first and presenting the new regula­ cially in the off-road disciplines. the Ambassadors gave ment and two races later, Marc he took part in the campaigns close to the circuits, visiting among the motorcycling emerged in Latin America with tions in a different format. We We made a few home videos the programme a totally Márquez became the FIM’s first and, during the Gran Premio recycling plants, talking to community, sporting and the so-called “Ecoriders”. During presented the programme to Vito with Fernando Whan from new look. They brought Environmental Ambassador. de Valencia in 2013, we got the children, presenting prizes to non-sporting, worldwide. the 2000s, it was not easy to Ippolito and Lincoln Duarte, then El Salvador and Pedro González colour, warmth and a lot He was followed by Laia Sanz, group together to take some winners of painting competitions, get the environmental message President and Vice President of from Venezuela, both from of laughs. Ride Green had who rode in both Trial and Enduro, photos for the following year’s auctioning off bikes, posting The Ambassador lends his across. We had no resources the ULM (now known as FIM Latin Enduro. Social media was start­ found its voice and Takahisa Fujinami, also a Trial main campaign. In 2015, Greg messages on social media, or her voice to the cause and and we were not well received America), but still the project ing to take off and became a rider. Little by little, we formed Hancock from the Speedway attending the United Nations uses his or her talents and in many places. We had to find did not really get off the ground. useful tool, but the Ecoriders the group that includes Randy sector also joined the group. General Assembly, filming for fame to transmit environmental a way of bringing the top riders Nevertheless, we made several did not last long. From Eco-riders de Puniet, who was riding in hours on end and signing lots of messages previously defined into contact with our programme attempts to involve riders, espe- to Ambassadors MotoGP™ that year, and Enduro With all the Ambassadors in products for charitable purposes. by FIM’s communications and World Champion Alex Salvini, place, we rolled out various sustainability experts. The main With that first project in mind, who joined a little later. awareness-raising campaigns. Alex Salvini also had the oppor­ purpose is to educate people when I became Director of the We were given superb support tunity to present the programme and raise awareness about CIE, I realised that we needed a Monte Carlo, the Ambassa­ by MotoGP™ Promoter Dorna, to HRH Prince Albert of Monaco environmental issues. voice, with leading figures who dors’ great moment who helped us to produce the during the United Nations Gener­ could spread the word. The riders videos later shown on giant al Assembly in Nairobi, Kenya. Some of the main messages found the environmental reg­ In December 2012, we managed screens at the race circuits. concern the good environmental ulations a drag and the organ­ to get all five Ambassadors More recently, in 2016, Marc practices described in the FIM isers found them a burden. So together in Monte Carlo. We One of the most successful Márquez was considered as part Environmental Code, and the how could we give our message prepared interviews and spent a campaigns was in support of of the UN Environment Champi­ promotion of and participation momentum? It was obvious that day giving them some training the #stopfoodwaste initiative. ons’ team alongside football stars in special activities for World we needed famous riders to set and filming a video to promote The two Márquez brothers, Marc Neymar Jr. and Yayá Touré. Environment Day. The Ambassa­ the example. And that is how the the Environmental Code. That and Alex, who were both World dors participate in promotional Ambassadors project was born. morning with the Ambassadors Champions in 2014, acted out Over these few years, the FIM’s video clips to create awareness We just needed to find the ideal was an unforgettable experience. a story that was both serious Environmental Ambassadors, amongst the community. representatives. It was after a The group was beginning to gel and entertaining, and according known internationally as simply race in Phillip Island in 2011 that and they had a fantastic time. to the promoter, the message the FIM Ambassadors, and their The messages are not Mirco Lazzari posted a photo on­ In the end, we came to the con­ reached 30 million spectators. actions have reached a huge addressed only to the motorcy­ line of Marc Márquez with a baby clusion that we needed a multi­ number of people and gained cling community; the idea is penguin in his arms. This was a cultural group, made up of men One of the highlights of the broad recognition throughout to reach and involve other sure sign that we had found the and women at the top of the programme was seeing Marc the world of sustainable sport. sectors of society as well. right person to help us launch the project. FIM Environmental Ambassadors (from left to right) - A. Salvini, T. Fujinami, G. Hancock, R. de Puniet 42 43 Ride Green GETTING TO KNOW THEM Ride Green / /

Alex Salvini Takahisa Fujinami GREG HANCOCK LAIA SANZ Marc MÁRQUEZ Randy de puniet Enduro Rider from Italy Trial Rider from Japan Speedway Rider Trial, Enduro and MotoGPTM Rider from Spain Endurance Rider from 5 September 1985 13 January 1980 from THE USA Cross-Country Rallies 17 February 1993 France 3 June 1980 Rider from Spain 14 February 1981 For me, being a Ride Green For me, it was an honour to 11 December 1985 I am very proud of being a Ride the damage and make people Ambassador is very important be appointed FIM Ride Green Being a Ride Green Ambassador make for a better world all Green Ambassador for the FIM aware of the importance of I feel very lucky to have been and it makes me so proud ! Ambassador. I very much enjoy is a great pleasure and one that around. We still need to protect We motorcycling lovers are just as it’s given me the chance to caring for the environment. Our involved in many great Ride I’m a professional Enduro rider working to help the planet, I truly believe in. For me it be- the land and environment for as much lovers of nature, as help protect nature, something work doesn’t stop at motorcy­ Green campaigns over the years. which means that I spend a lot which is our future and that of gins at home where my family ourselves and our kids in the that’s where we spend most of that’s absolutely crucial in today’s cling, either. We joined the UNEP For me, it’s the perfect way to of time in contact with nature. our children. I realise that it is a and I live a healthy, organic and future, so we have to be more our time: training, competing world. Ride Green has a fantastic campaign to save elephants, suc­ combine my passion for motor­ I walk, I ride, I train and I race responsibility that we as athletes eco-friendly lifestyle. The world conscious in the ways that we and living. For me it is an honour group of Ambassadors and we cessfully persuading China to ban cycling with my strong desire to in the natural environment so have towards society and which is forever changing and I really can potentially pollute the en- and a source of satisfaction to all have a great time when we the processing and sale of ivory. help protect the sport – and the I understand that it is really I share and enjoy with my family. like to see even our grass roots vironment. We remind our kids be part of the family of the FIM’s get together to film or campaign. I also took part in a food waste planet – for children and future important to respect nature Passing on this message of sports stay clean and organic. to think about the environment Environmental Ambassadors. One of the things I like most awareness campaign with my generations. One of the high­ and our natural surroundings, responsibility for the planet Within motorsport, there is of daily. Stay clean and green. Through this work, I can convey about being an Ambassador brother, Alex. We can win titles lights so far has been visiting and I am the first to try to to the sporting family will have course noise, dirt, oil and many #ridegreen and pass on to the world the val­ is meeting young people and and prizes and be remembered schools in France to speak to do that ! a very positive impact on different types of fuel being ues we need to care for our plant. sharing a positive message for that, but having a positive pupils about motorsports and society. We hope that our fans mixed into our environment but I would like to congratulate the with them about preserving the impact on someone, and chang­ the environment, and to encour­ and supporters will follow in that’s also what makes motor- FIM on these 25 years devoted planet. I am thrilled to see how ing their mindset about looking age environmentally responsible our footsteps. sport what it is today. That com- to the Ride Green project, positively they respond. We are after our planet, is priceless. It’s behaviour. I look forward to being bined with keeping the racing for all the work that has been aware that with motorcycling, this that makes us continue with part of many more fantastic cam­ surroundings clean from trash, done and everything we still like with any other Grand Prix, we our support. Ride Green! paigns in future. bottles, cans and plastics will have to do. So here’s to many leave a negative impact in terms more years to come! of carbon emissions, but we hope our campaigns can help minimise 44 45 Ride Green Ride Green / THE TRANSITION THE KiSS / From Environment PROGRAMME to Sustainability Keeping things Shiny and Sustainable

In November 2016, We had been mulling over this Meanwhile, the debate around lanthropy. We needed to find a Our first attempt at organising Under the Tuscan sun Yamaha Motor Racing (YMR) has And so KiSS (Keep it Shiny and during the FIM General since the CIE Bureau meeting in sustainability and sustainable formula that would enable us a full ‘green’ event and at imple­ an excellent record of sustainable Sustainable) was born. It was Assembly in Berlin, the 2012, but on that occasion, the sport was gaining pace. In the to lay down the foundations for menting the FIM’s Environmen­ If you have had the opportunity management and their opera­ immediately adopted by the FIM, Commission’s new name CIE Bureau could not reach a United States, we were witness­ organising sustainable events. tal Code, was a success, as we to travel through Tuscany, in Italy, tions comply with ISO 14001. becoming a flagship programme was approved. Since unanimous decision. Some Com­ ing a virtual frenzy of sustainable produced the kind of sustainable and experience the scents, the In 2011 we began to discussing for motorcycling sport. then, the Commission mission members were unsure sport. The FIM, as pioneer in the the Catalunya Circuit sports event that we had been flavours and the vivid scenery their EHS (Environment, Health has been called the about the direction we wanted to field of sport and the environment, Helps Us Deliver More seeking. In addition to adhering for yourself, you should con­ and Safety) management system The first KiSS International Sustainabil- take; simply ‘protecting nature’ needed to lead the way to the than Entertainment to our Code, we abided by the sider yourself highly privileged. and subjects of mutual interest, ity Commission (CID). and talking about the environ­ next level: sustainability. We circuit’s own ISO-certified man­ That privilege is shared by over with a view to working on a The aim of the maiden event in ment fell short of what we were had already firmly anchored the The Circuito de Barcelona- agement system, which covered 100,000 spectators who visit the programme together. Marco was Mugello was to educate specta­ trying to do. environmental pillar in our work, Catalunya (“Circuitcat”) has been environmental disposal of waste famous Italian Mugello circuit a key link in the chain that was tors and bring about a change in but we needed to incorporate working to sustainable principles and sustainable transport in­ every year. The circuit nestles in the process of being forged, behaviour and values. Early ideas We worked jointly with Peter two other pillars of sustainability, for many years now and has be­ itiatives. We also carried out among the picturesque Tuscan especially for high-profile media for rolling out this event were Gregory and Sultan Zaher namely the social and economic come one of the benchmarks for awareness-raising efforts at local hills, with their patchwork of events like MotoGPTM. starting to emerge: the circuit Al-Muraikhi to convince the rest aspects. circuits with its ISO 14001 certi­ schools in coordination with the different shades of green and proposed a Smart Box that later of the team that a unanimous fication. One of the programmes FIM Ride Green Ambassadors. their scents of rosemary and On 6 March 2013, we organised became the KiSS Kit. The kits decision had to be reached. We At the FIM, given the large implemented there is the “Green basil. Every year during the race a meeting at the FIM headquar­ contained an information leaflet would only be able to convince number of Championships in Meeting Point”, and it was However, our first Green Meet­ weekend, and every morning on ters attended by Marco Riva, and bags for rubbish in three our group with concrete examples our portfolio, the diversity of because of this that we pooled ing Point exhibition was not an the way from the Hotel Marraini Vito Ippolito, Ignacio Verneda, different colours. Initially, 5,000 and genuine achievements. cultures involved and the many our efforts and applied the first unmitigated success! It was a in the little village of Ronta, close Steve Aeschlimann and Alex kits were distributed, notably and varied national legislations brushstrokes to our blank canvas, scorching hot day, the facilities to the circuit, we experience the Goldenberg. Marco Riva’s ideas, to those camping at the circuit. that we had to adhere to, it is not i.e. how to create events that were not fully operational and joys of meandering through the combined with our new focus About a dozen distribution easy to move forward. Our 113 included all three pillars of sus­ the icing on the cake was the glorious landscapes and taking on event organisation, led to the points were set up at key spots affiliated national federations also tainability. location of the information desk, shortcuts through secret byways creation of a new project. The and Yamaha agreed to support Valentino Rossi - KiSS Misano (Italy) - 2016 had many championships under which was totally unsuitable. known only to the event’s most meeting generated many ideas the initiative with videos of Jorge The debate their jurisdiction so we had to The circuit was already working Nevertheless, on that suffocat­ assiduous visitors. and potential avenues, but need­ Lorenzo and Valentino Rossi. around move gradually with the changes closely with the local community ing summer’s day, we and the ed a catchy name. The idea was that, going forward, we wanted to introduce. One and had considerable experience Circuit’s working group were able The beauty of Mugello inspired each event would be sustainable sustainability obstacle we encountered was a with sustainable transport, which to see the great potential of this Marco Riva, General Manager Taking our cue from the expres­ and look for its own partners. and sustainable misinterpretation of the ‘social’ was perfectly in line with our idea to attract fans and organise Operations for Yamaha, and a sion “Keep it simple and stupid”, sport was pillar of sustainability. Various policy of reducing the carbon events that delivered more than working group at the Circuit, which originated in the US Navy, We were aware that a change people expressed the view that footprint of our events. The mere entertainment. including Director Paolo Poli, to we adopted the initials of this in behaviour could take several gaining pace the CIE should not venture into circuit was also open to working solve the impact generated by acronym, KiSS, to describe our years to stick, but we were able that sphere and many confused along these lines in tandem with the event and especially the litter own objective: to Keep our events to witness a slight improvement the social dimension with phi­ the FIM. left behind at the end. Shiny and Sustainable. in the state of the circuit after 46 47 Ride Green helpful communication vehicle Ride Green / the competition. The event was Other circuits followed suit. In What makes KiSS Any action taken at an event in for our discipline as it makes our / a success but we knew that the 2013 there was a KiSS at Motor­ so special? the name of being ‘green’ must many stakeholders more aware road ahead was long and, as at Land and in 2014 Barcelona, be defined in terms of the three of their responsibilities. Through the beginning of any journey, COTA and Valencia joined the Was it love and passion or pillars of sustainability: social, KiSS, organisers, riders, the we would have to learn from ranks. Other disciplines also was it perseverance? Or was it environmental and economic. various industries and also the our mistakes and capitalise on signed up to the project: persistence and commitment Motorcycling events can be much, volunteer officials and the public the positive experiences. Most that made this project such a much more than mere entertain­ become involved in this process importantly, we would also have The first KiSS in Trial racing was special phenomenon? All those ment and competition, and can of improving the way we treat to report the results. staged in Andorra and Speedway factors played an essential role, leave a real legacy for society. the environment, and the way was not far behind with KiSS but for an event to be sustaina­ they all perform their roles. Little by little, other circuits Varkaus; ble, we must also be pragmatic A non-exhaustive list of joined the KiSS programme and give the enterprise a clear some of the most popular In Trial, the participants ride which was tailored to the needs In 2016 the first KiSS project was focus. Above all, you have to actions organised as part through what we call Sec­ of each location. The particulari­ organised in Enduro, at the FIM be convinced by your own of a KiSS programme: tions that are set up in natural ties of Mugello are not the same International Six Days of Enduro social responsibility policy surroundings. The obstacles are as those of MotorLand Aragon (ISDE) in Navarra, Spain; and your sustainability policy. 100% natural and situated in very or the Circuit of the Americas Involvement of senior manage­ Sound level tests on motorcycles Environmental education small but attractive areas of the (COTA). Similarly, the challenges In 2017, Paijänne in Finland hosted ment is key to the successful roll- countryside. It is therefore all the of MotoGP™ are not the same as a KiSS event at a round of the out of the event. That is why the Prevention of water and soil Zero km catering more important to ensure that working in Trial. Each event that FIM Enduro World Championship; participation of MotoGP™ sponsor contimination (environmental these areas are well prepared, sported the KiSS mantle had to Dorna, the management of the mat and suitable containers, plus Hospitality units with bio catering taken care of and left in an even tailor it to fit their needs. Just recently the 2017 KiSS various circuits and their teams, appropriate vehicle washing areas) better condition than they were It is very important to underline programme travelled to South the volunteers, the federations, Collection of used kitchen oils Thierry Michaud (France) in before the event, through that one target of the KiSS Although Mugello was the pi­ America for KiSS Chachagü at a the riders, the public, local govern­ Application of the FIM FIM Trial Commission actions that can be described project is to measure the oneer of the programme, each Supermoto event in Colombia. ment, etc. was vital for the success Environmental Code Collection and donation Director as a positive contribution to the reaction of the spectators edition has its own character of this project. Evaluations were of excess food environment. while promoting a change of and with each organiser, the KiSS has also been present at commissioned after two major Promotion of local culture Trial - a very environmen­ behaviour through the use of programme team sets up totally various international symposia KiSS events and conducted by Upcycling unwanted items tally friendly discipline We have been able to observe existing facilities and organisation different plans of action. Circuits and conferences, including the specialist companies. Carbon offsetting a real growth in awareness as of Mugello Circuit. We have the have incorporated some of the Green Sports Alliance Summit Recycling Motorcycle Trial is a very envi­ reflected in people’s behaviour aim of seeing the circuit left ideas from the Mugello model in Houston in 2016, the Sallone The legacy Volunteering with local ronmentally friendly discipline in at FIM events which demonstrate visibly cleaner (or less dirty) while innovating in other areas. CSR e Innovazione Sociale at of sustainability universities Solidarity view of its low carbon footprint that Trial and nature are fully and measuring the impact in the Bocconi University in Milan, and extremely low level of noise. compatible on a day-to-day basis terms of waste recycling Inspiring with KiSS Italy, the Sustainable Innovation A KiSS project is tailor-made to Reducing use of plastic bottles Cultural promotion Nevertheless, in order to ensure thanks to simple gestures of (compared with 2012 data). in Sport symposium in Berlin, fit a particular sports event. In that it survives as a sport, it is respect. The MotoGP™ Community and With its innovative approach Germany in February 2017 and truth, to mitigate environmental Water supply for fans Joint activities with necessary for society to become especially Yamaha’s riders will and the support it received from at the McCoy College of Business impacts and take into account local government aware of the possible improve­ But we must persevere and go encourage the spectators to act the MotoGP™ Promoter, Dorna, Administration of Texas State the various social, educational Involvement of fan clubs ments that can be made in the even further, particular when it sustainably in a smart way before Yamaha, the Circuit and other University. and cultural dimensions of the Joint activities with UN Environment way it interacts with nature. comes to reducing sound levels, so the event using social media local partners, the first KiSS in organisers and the public, while Ambassadors’ messages and support for WED The KiSS programme, with ac­ that Trial can be even better inte­ (Twitter and Facebook). Mugello unleashed a positive respecting local traditions and tions organised in the context of grated into natural spaces includ­ media storm. culture, it is necessary to look for Fan engagement Sustainable transport, reduction our FIM Trial World Champion­ ing those close to built-up areas. Letter from Marco Riva the most appropriate measures of carbon footprint ship, is therefore a very April 2013 in each case. Long live Trial! 48 49 Ride Green Ride Green / THE FUTURE / Preparing the path, reducing the impact

We are preparing for the future on the understand­ The competition motorcycle plays a very important ing that alternative energies have great potential role in the industry as it is a laboratory in which to make major reductions in greenhouse gas emis­ the performance of the future production model sions. The preparation of this roadmap towards can be measured. This means that championships a sport that is cleaner in terms of emissions, and using electric motorcycles could be a valuable tool. minimising the impact of our events, was launched In addition to reducing greenhouse gas emissions, a couple of decades ago with the impetus of the they meet the expectations of spectators calling Alternative Energies Working Group, chaired by Rob for cleaner championships, they comply with sound Rasor and including representatives of various sec­ level rules and they benefit society by setting tors of the FIM, including the Technical Commission, standards for regular motorcycles and acting as several Sporting Commissions and the CID. In 2011 a shop window for consumers. another working group was also set up between the various International Federations governing motor­ Towards the end of 2017 the FIM organised a debate ised sports. Several meetings were held in Paris with in Brussels together with European Parliament input from the FIM, the FIA and the UIM. The discus­ members in which the participants discussed the sions were pursued in Barcelona but this group did role of motorcycles and scooters in giving a new not manage to build any momentum. impulse to electric mobility. The two panels debat­ ed the challenges and opportunities associated The switch from fossil fuels to other types of fuels with the deployment of electric motorcycles, or the introduction of electric engines has been and new technologies and solutions in the field accompanied by other actions that help to mini­ or for pleasure. Nevertheless, the FIM’s sustainability of sustainability. mise the impact of sports events, which are already policy is primarily focused on significantly reducing incorporating the promotion of public transport the emissions generated both by events and by vehi­ The way ahead is long and we shall discover many or sustainable transport as ways of reducing the cles. Our efforts will also have to be trained towards obstacles, but one of the most important points is overall footprint of the event. At the same time, the vehicle production processes as, together with to be aware of the contribution that we as a sec­ the major teams are making efforts to acquire a reduction in the consumption of fossil fuels, they tor can make to mitigating the current planetary more efficient transport vehicles. The promotion complete the sustainable life cycle of a vehicle. This pollution crisis. This sustainable policy is reflected of “carpooling” among delegates who have to travel life cycle will have to include cleaner production in the FIM’s Strategic Plan and was ratified in the to an event is another means of reducing emis­ processes and, above all, the use of clean energies. Declaration of Jerez signed in 2015. sions in line with the policies agreed on in Paris in For a number of years now, the motorcycle industry November 2015. The FIM is currently working to has been making great efforts to adopt its products neutralise emissions with the technical assistance (spare parts, etc.) to a circular economy model that of Quantis, a Swiss environmental consultancy will allow the manufacture of parts from recyclable company that designed a C02 emissions calculator materials and their recycling and reuse. specifically for powered two-wheelers and geared to motorcyclists who want to neutralise their competi­ tions and training, or their journeys to and from work 50 ORIOL PUIG BULTÓ It also presented the historic From 2017 onwards, the FIM has fields. The CTI looked into this Nevertheless, that experience 51 Ride Green (SPAIN) proposal to use unleaded petrol, been represented on the FIA problem and developed new showed the excellent technical Ride Green / DR. of ENGINEERING based on the European Union’s Commission by our expert on regulations in consultation with performances of electric motor­ / (Mechanics) E-228 standard. The motorcycle electric matters, Oriol Gallemí. the tyre manufacturers to reduce cycles with “zero emissions”. FIM International manufacturers asked for a mor­ the maximum depth of the tread After numerous conversations Technical Commis­ atorium for reasons of devel­ Earlier on, in 2007, the FIM of the profile of the rear tyre with various interested groups, sion Director opment and production lead set up a working group for from 19 to 13 mm. the FIM has finally come to an times and the Board of Directors the reduction of sound levels agreement with Dorna to relaunch The FIM’s Technical agreed to postpone the applica­ in Motocross and Enduro, in An important step, in keeping electric motorcycle competitions Commission (CTI) has tion of the decision until 1994. order to study this problem in with the FIM Ride Green policy, in 2019, with a solid and attrac­ been aware for many depth with the manufacturers was the impetus given to electric tive project. years that competition As regards sound pollution, the and acoustic specialists and motorcycles. Advantage was motorcycles could CTI worked with the manufac­ to develop a new measuring taken of technological progress In the meantime, the CTR organ­ create environmental turers in the 1990s to draw up a method that would improve the in this area, particularly with ised the first “Trial E-Cup” in 2017 problems by their very nature: plan for progressive reduction correlation between the regis­ regards to battery performance, together with the French Trial vehicles that for their propulsion of sound levels, initially in Moto­ tered measurements and the which had seen a spectacular GP, thereby demonstrating the use internal combustion engines cross, where the problem was perceived sound levels. Out of improvement in their capacity to enormous potential of the elec­ which burn petroleum products most critical, and subsequently these studies, there emerged store energy in relation to their tric motorcycle in this discipline. with the resulting exhaust gas in Enduro. the 2mMax method used today weight and volume. In November There are plans to broaden it to and sound emissions. Moreover, in those and other disciplines, 2009 the FIM announced the a larger number of competitions in off-road disciplines, the tyres, It is worth pointing out the coop­ to the general satisfaction of launch of the “FIM e-Power Inter­ in the coming years. with their aggressive profiles, can eration between the FIM CTI with everyone. Here, I would like national Championship” in 2010. damage the ground. the Fédération Internationale to mention the then FIM Vice This Championship, consisting of The CTI has worked on and de l’Automobile (FIA) and its President Jean-Pierre Mougin six events that took place jointly drafted technical regulations This being so, from the late 1980’s, Alternative Energies Commission and thank him for his leadership with World Endurance, Superbike for electric motorcycles in other the CTI began internal discussions for the study and promotion of of this working group. and Grand Prix competitions, disciplines and encourages the with motorcycle manufacturers other sources of alternative en­ demonstrated the potential of other Sporting Commissions to and fuel producers with the aim ergies (solar, electric, hybrid, fuel As an alternative to the use of electric motorcycles in circuit promote competitions for electric of minimising the harmful effects cell, etc.). Initially, I had the pleas­ fuels totally derived from petro­ racing competitions and saw ma­ motorcycles in Enduro, Speed­ for the environment. Since that ure of participating jointly with leum, in 2008 the CTI studied the jor performance improvements way and Motocross, as they are time, we have been able to count Fabio Fazi, Vice Chair of the CTI use of third generation biofuels, over the years 2011 and 2012, more “environmentally friendly” on the effective work of Charles at that time, who had beaten the which were less polluting and although it did not capture the and better accepted socially. Hennekam as CTI Coordinator. world speed record on an electric more socially acceptable as they interest of the major manufactur­ motorcycle. For me, they were were manufactured using waste ers. The majority of participants Finally, I would like to add a After long discussions, the CTI, 20 years of fruitful exchange of products from the food industry. represented private initiatives by personal note. After 44 years together with the CCR, presented information and cooperation. From 2009 the FIM’s technical university departments or small devoted to improving the FIM’s to the Board of Directors in 1992 Then, during the period in which regulations have included the use production companies. In 2013, technical regulations, one of my a project to replace the 2-stroke the FIM was not active in electric of biofuels based on Ethanol E-85. with the collaboration of a new greatest satisfactions has been 500cc engines used in Road motorcycle competitions, the FIA promoter, the FIM created the the opportunity to contribute Racing Grand Prix with less hosted the “electric motorcycles” Another negative aspect for “FIM e-Power World Cup”, but in towards achieving “cleaner” contaminating 4-stroke engines. class in some of its competitions. the environment is the abrasion 2014 this series was abandoned motorcycling to ensure a sus­ Steve Rapp - 2011 FIM E-Power - Laguna Seca (USA) It eliminated this class and its and deterioration of the surface as the promoter proved unable tainable future for the coming regulations and competitions of the ground caused by tyres, to meet its obligations. generations. when the FIM launched its activi­ especially in competitions in ties with this type of motorcycle. Europe that take place on open 52 53 Ride Green the national federations. This was not an easy task, Ride Green / as the federations did not grasp the relationship be­ / tween the environment and motorcycling, and the post-event situation was totally chaotic. We began THE FIM FAMILY organising environmental training sessions during FIM sports seminars. The instructors gave us a time Joining the programme slot to talk a little about the subject and start to train future instructors. The first environmental seminar was in Colombia, followed by Chile and Venezuela. From this group of officials, there emerged several important personalities who have made a great contribution towards sustainable events: Velia Hargreaves and Cecilia Poblete from Chile, Patricia Zimermann from Argentina, Ovidio Morales from Guatemala, Claudia Owen from Venezuela and Alejandro Vaca from Mexico, among many others who have devoted their time and effort to improving the sport.

Among the activities rolled out in the first decade of the CMA’s work were the celebrations of World There is a long FIM LATIN AMERICA creates Environment Day (WED), seminars, the creation way to go, as with all its own Environment Commission of the “eco-riders” and a newsletter about environ­ matters pertaining mental activities. to environmental Following the creation of the first FIM Environment sustainability, Commission in 1998, the Unión Latinoamericana In 2011, when I became Director of the FIM CIE, but continuous de Motociclismo (FIM Latin America today) soon Ovidio Morales became Director of the FIM Latin improvement is followed suit. At the General Assembly in Caracas, America Environment Commission and launched very important. Venezuela in 1998, Pedro Venturo and Vito Ippolito the awareness-raising campaign “I do care about Our task is to proposed the creation of an Environment Commis­ the environment”. He also translated the Code into continue educating, sion known as the CMA. In the early days, the CMA Spanish, published a best practices manual, cre­ creating awareness was a very small working group made up of two ated a presence on social media and introduced and ensuring that people, in addition to myself as President. The task inspections at events. Recently, in August 2017, this concept will was huge, as there were not even any clear envi­ FIM Latin America celebrated its first edition of be embraced and ronmental regulations in most countries, but we ac­ KiSS in Chachagü, Colombia during a Supermoto respected by all cepted the challenge and set to work. We followed World Championship event. motorcyclists on the the first bases laid down by the FIM and adopted African Continent the Code while adapting it slightly due to regional FIM ASIA gears up differences, especially regarding the penalties for its environmental efforts Marius Matthee, FIM AFRICA infringements. We also translated it into Spanish. Vice President (Environment) Later, the presence of an environmental official at FIM Asia has also formed a working group, chaired events was introduced and, in the early years, I used by Sultan Zaher Al Murraikhi from Qatar. It was only to attend Latin American sports events in person established recently and has begun by organising to assess the situation and raise awareness among some events, especially on the Arabian Peninsula. 54 55 Ride Green Ride Green / /

Since its inception, the FIM Africa One of the Commission’s prime Environmental Commission has objectives is to provide the always included representatives strategic and environmental of the Northern, Central and leadership necessary to ensure Southern African regions. Our that all categories of motorcycling journey would not have been in Africa have a reduced impact Adamo Leonzio (ITALY) possible without the expertise, on the environment, and to create Chairman of FIM Europe Marius Matthee guidance and contributions pro­ a greater awareness of environ­ Environmental Commission (South Africa) vided by the following individuals, mental sustainability amongst Vice President, who have all served as working everyone involved in motorcycling. Established in 1996 during the 2006 – Launch of the Green 2014 – The Commission introduced Environment, FIM Africa group/Commission members founding congress of the UEM, Class, a project aimed at the online checklist system at its over the last decade: With the provision of proper now FIM Europe, the Commission educating event participants meeting in Prague. At the 2008 African Motorcycle training and environmental ed­ was composed of three members (riders, teams and spectators) Union (AMU) Congress, held in Allison Atkinson (South Africa), ucational material, it has always in total and the Chairman was about the environment. 2015 – At its meeting in Warsaw, Livingstone, Zambia, the General Satinder Singh Birdi (Tanzania), been the aim of the FIM Africa The FIM EUROPE Jacob Douglas. the Commission presented the A brief history Assembly unanimously approved Chekib Brahmi (Tunisia), Jaco Environmental Commission to Environment 2008 – Publication of the first Green Education Strategy (GES), of the FIM AFRICA the proposal to appoint a Vice Deysel (South Africa), Naoufal El develop material which can Today, the Commission is com­ online magazine dedicated a project comprising the online President for the Environment. Oddi (Morocco), Marius Matthee benefit motorcycle sport in Africa Commission: posed of the Chairman, Adamo to environmental problems checklist system, the Environ­ environmental The role of an environmental (MSA), Kisitu Mayanja (Uganda), and empower all motorcyclists milestones Leonzio, plus seven additional and resources. mental Steward golden rule, the Commission working group as part of the Ginty Melvill (Zambia), Derrick with the necessary know-how. on a journey members: Kijell Ericsson, Vladimir environmental guidelines and AMU’s structure was regarded as M’Mbijjewe (Kenya), Maina Muturi Environmental education should Klatovsky, Grazyna Makowska, 2009 – Presentation of the the participation of commission essential, in order to emphasise (Kenya), Nejib Ouriemi (Tunisia), be an all-embracing, life-long Mikelis Melzobs, Anastasia Rotar, Environmental Guidelines at members in FIM and FIM Europe current global environmental John Patterson (Zimbabwe), process, which actively involves Sinsky Pavol and Renata Suchy. the Istanbul Congress. These educational meetings and semi­ trends and the FIM’s commitment Martin Pretorius (Zimbabwe), all parties in finding solutions for guidelines are still available on nars to discuss the environment on environmental matters. The Sari Sherman (Kenya), Andrew specific problems. Several African the FIM Europe site. and explain the on-site behaviour first ever environmental working Ssentongo (Uganda) and Ivorene Federations do not have the ca­ The main milestones required by FIM Europe. group meetings were held on 20 Wheeler (Botswana). pacity to develop environmental of the Commission were: 2012 – Start of the evaluation and 21 November 2008. At the training material and FIM Africa’s of Professor Ryrholm’s new 2016 – Creation of a working group 2014 FIM Africa General Assembly, Environmental Commission 2004 – First environmental round ‘Biodiversity Project’ at the at the Kavala Congress dedicated it was decided that the working therefore decided to address this table open to all participants at Belgrade Congress. to studying electric motor- group would change its name need. Training seminars for FIM the Congress in Sofia. cycles in collaboration with the to the FIM Africa Environmental Africa Environmental Stewards Public Affairs Commission (CAP). Commission. are held on a regular basis. for a period of time as World Cap­ mentality shift in the way the FIM We will continue to work day Nita Korhonen (Finland) journey, we felt so inspired by so 56 Women + ital of Motorcycling. We also want­ organises its events. after day to overcome obstacles Director, FIM Women in many aspects of the themes that 57 Ride Green ed to leave a social and sporting and raise awareness in both Motorcycling Commission we chose the power of inspira­ Ride Green / legacy for the city. The Commis­ The goals areas, as we believe that every­ tion as one of the key messages / Sustainability sion mooted the idea of organising one should be able to enjoy the The FIM Women and Sustaina­ of our event. It was important a conference focusing on sustaina­ The aim of the conference was magic of sport in harmony with bility in Motorcycling Conference for us to think how to inspire The Jerez Conference bility, which would attract the best to define a new strategy to pro­ nature and in a totally inclusive was the first concrete outcome people to take the environment authorities in sustainable sport and mote a broader representation way. This is the commitment of of the cooperation between the and equality into consideration. In 2015, a landmark conference in Jerez formalised also give added value to the city’s of women in motorcycling and to the FIM towards the world of mo­ FIM Women in Motorcycling the FIM’s commitment to “Women + Sustainability Capital status. organise more environmentally torcycling and towards society. Commission (CFM) and Interna­ We managed to attract some in Motorcycling”. friendly events. It was also an tional Sustainability (then Envi­ amazing experts from all over The then FIM CEO Ignacio Verneda opportunity to showcase dif­ ronment) Commission (CID). Our the world and we made sure Andalusia is a potent place, with also proposed that, in addition ferent points of view and share mission from the outset was not that it was not just a one-off its rich colours and floral scents. to focusing on sustainability, the knowledge and experiences on only to organise an event high­ opportunity to learn from each Its villages, some resplendently conference be jointly organised a range of projects and initiatives, lighting both these important other. We have been in touch white, clothe themselves in col­ with the FIM International Com­ such as awareness campaigns, topics, but also to demonstrate with our speakers ever since, our in the spring and the popular mission for Women in Motorcy­ seminars, youth training and how important it is that the so the impact of that special ferias, when the women don cling (CFM) and focus on the volunteer programmes. commissions work together and occasion is still strong. flouncy spotted dresses and red advancement of women as well as achieve synergies. carnations, lend the place a festive sustainability. These two themes, Attendees enjoyed a series of During the event, it was contin­ air. The enchanting Andalusian which were debated in parallel at talks, debates and breakout ses­ Organising this kind of event uously emphasised how mot­ city of Jerez decks its streets the same conference, were clearly sions. Discussion themes included takes a lot of time and effort orsport is a unique platform for and avenues with colour for the closely related as priority goals of empowerment and inspiration so the CFM and CID (then CIE) conveying the right messages famous Horse Fair. Magnificent the FIM Strategic Plan. in relation to gender and the needed to start the preparatory and helping to stimulate change. stallions dance to the rhythm of environment, and how to ensure work well in advance. During the We had a clear mission that we the orobroy while a children’s On 19 November 2014, in Jerez, the longevity of our sport. These journey, we also learned a lot and wanted to achieve and, thanks choir reminiscent of a choir of before the FIM General Assem­- high-profile international speakers realised how important it really to our brilliant team, we made angels sings in clear tones, tinged bly, we met several times with from the world of motorcycling is at so many levels to make sure it happen. If we want to change with the authentic nostalgia of Nita Korhonen from Finland, and beyond shared their success that environmental aspects are things, it is essential for all parties flamenco that is not found any­ Director of the FIM CFM. We met stories and spoke about some of taken into account in motorcy­ to work together in synergy and where else. again in Qatar on the occasion the challenges they had faced in cling and to ensure that everyone the event was really a perfect of the Qatar Grand Prix and their own careers. has an equal right to be involved example of what we can achieve Some say that in spring Jerez finally presented our proposal. in the motorcycling world. if we join forces. Women and the smells of burned rubber and The Conference had become a The results environment are often seen as this is not entirely surprising as tangible reality and we received It was really fun to work with soft factors, but I believe that at for a single weekend the city a great piece of news. The Gov­ During the conference, the Kattia and with our whole team. least all the participants in this transforms itself into the “Obra­ ernment of Jerez had approved participants drafted a formal We had some long days but we conference really understood doiro” of the motorcycling world the proposal. We had to make document based on their learn­ really enjoyed it, as for all of us how crucial these factors are in where hundreds of thousands of some adjustments, but we had a ings and discussions. This ‘Jerez it is passion that drives us to order to develop our activities two-wheeled pilgrims arrive to marvellous backdrop, the Clock Declaration’ comprises a set of make things happen, even if it is and our sport and make motor­ witness the start of the European Museum in the venerable building key agreements and commit­ not always that easy. During the cycling grow in the future. MotoGP™ season. of the Atalaya. We had a spec­ ments relating to Women and tacular and highly skilled team Sustainability, and has guided In mid-June 2014, the CID was in­ around us that helped us to or­ the FIM’s approach to these vited to present a project to reflect ganise the conference according two topics ever since. the idea that Jerez would become to a sustainable concept. From the epicentre of motor cycle sport that moment on, there was a 58 59 Ride Green Ride Green / “GRACIAS” /

To my 21st fellows: My thanks go to those who are accompanying us on our journey and believe in our work, and to the entire FIM family, President Ippolito and the Board of Directors, the national federations, directors, commission members, promoters and organisers. I would also like to thank from the bottom of my heart “Thank you”, or “Gracias” in Spanish, is a big word and one of my our Environmental Stewards who leave their homes and families favourites, as it is spoken after something good has happened, every weekend to devote their time to us and to the task of ensur­ after a kind action, a favour or an expression of affection. In my ing that our events are sustainable! A big thank you goes to all the Finally, I would also like to dedicate this book to the future beloved El Salvador, like everywhere in the world I imagine, it is one members of the CID, whose experience and commitment make generations: Today, in 2017, environmental degradation is pro­ of the magic words that our mothers and grandmothers instil into this great programme what it is. To the Directors and members gressing at alarming speed. Natural phenomena threaten to dev­ us from our earliest childhood, and it often takes the form “Muchas of the Environmental Commissions and Panels of the National astate our planet as a result of global warming and other factors gracias” (many thanks). Federations and Continental Unions, we say thank you and keep of which we humans are ourselves the cause. Today, 7 September, up the good work! We have seen great commitment from you all. as I write, the people of Florida are expecting a hurricane to The advantage of having written and compiled a large part of sweep through the city after wreaking damage and destruction this book is that I can personally say thank you, and that is the A special mention also goes to our Ride Green Ambassadors. across several Caribbean islands. We absolutely have to continue part that I like best. Without you, this programme would have no voice. You have with our work. Just as we are entitled to the freedom that allows given it stature. Thank you for lending us your sparkle and us to enjoy the world of motorcycling, through competition or To the 20th century pioneers: They could never have imagined your good humour; touring through the countryside, we also have a responsibility to that we would be working with video conferences directly from do so in a mindful way and, moreover, we must use our events to the circuits, or that we would post photos on Instagram immedi­ to UN Environment for their support and having faith in our work; bring about a change of mindset among the fans. The power and ately after each event using cameras built into mobile telephones, the voices of our Environmental Ambassadors are huge, but this or that a World Champion rider would address millions of fans and and to the FIM staff for including sustainability in their plans is not enough. Every one of you is an ambassador. All sectors of send them environmental messages while planting a tree with the of work, especially to Ruth for her extraordinary help with our society are responsible, but sport, through its values and its children of the Million Trees campaign. I would like to say thank translating and interpreting our texts and adding her unique touch, capacity to create an ideal state of mind, has a duty to continue you to them for having had a vision of sustainable motorcycling the communication department for letting the world know what serving as a vehicle for changing attitudes. In 25 years, we shall and taking the decision to launch what has now become our we have done, and to Anne-Laure for her hard work, constructive see what more we have managed to achieve, but we shall continue programme; to the presidents, directors, Board members, CID suggestions and helpful insights while coordinating this book. to work, and when we have to pass on the baton, we hope that members, the industry, the working group, staff, federations, riders, you, the future generations, will have the same good fortune as volunteers, stewards, organisers, sponsors and fans and all prac­ those of us who have lived the passion for motorcycling in the titioners of this great sport of motorcycling who have helped to natural environment. I wish you an unpolluted future and much make our sport more environmentally friendly. A special mention motorcycling enjoyment! goes to Giancarlo Pasini and his original working group. Ride Green!

Kattia

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AUTHOR images Kattia Juárez Dubón Dario Agrati Cristiano Barni COORDINATOR Mirco Lazzari Anne-Laure Rey Kattia Juárez Dubón David Reygondeau EDITORS Pep Segalés Romilly Golding - www.bwritr.com Fiona Freeman lithography Bombie Sàrl TRANSLATION Ruth Griffiths PRINTING Impremta Solber s.l. LAYOUT Andorra la Vella www.magenta-atelier.com Print run: 1,500 copies

© FIM, 2017