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Students | All Main Fields of Study 2016 | Czech Republic | Students | All Main Fields of Study Who We Are Universum Talent Research 2016 Partner Report | Silesian University in Opava Czech Edition | Students | All main fields of study 2016 | Czech Republic | Students | All main fields of study Who We Are Present in 60 countries with Helping the world’s leading Surveying more than Thought leaders in Employer regional offices in New York organizations strengthen 1.3 million career-seekers, Branding, publishing content City, Paris, Shanghai, their Employer Brands for partnering with thousands of on C-suite level subjects. Singapore and Stockholm. over 25 years. universities and organizations. Serving more than 1 700 Full service Employer Our Employer Branding clients globally, including Branding partner, taking content is published yearly in Fortune 100 companies. clients from identifying renowned media, e.g. WSJ, challenges, engaging talent CNN, Le Monde, to measuring success. BusinessWeek. 2016 | Czech Republic | Students | All main fields of study Sample client list Some of the world´s most attractive employers 3 2016 | Czech Republic | Students | All main fields of study Universum in the Media Universum Rankings and Thought leadership Publishers 4 2016 | Czech Republic | Students | All main fields of study We help higher educational institutions Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to: UNDERSTAND ATTRACT The career preferences and Relevant employers to visit expectations of students and IDENTIFY campus MANAGE alumni The readiness for professional The brand perception and life of your students and attractiveness of your alumni college/university 5 2016 | Czech Republic | Students | All main fields of study What we cover in the report 1 EXECUTIVE SUMMARY 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION 4 CAREER & EMPLOYER PREFERENCES 6 2016 | Czech Republic | Students | All main fields of study About the Universum Talent Research and the target groups THE QUESTIONNAIRE THIS REPORT • Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and Number of respondents professionals. GROUP 1 • Global perspective - local insight. Your students • Conducted via an online survey. The online link 88 was distributed via university and alumni- networks, communities, the Universum Panel and different local and global partners. GROUP 2 RESPONDENTS All Students 14 462 • Students at higher educational institutions. • Professionals with an academic degree • Non-academics FIELD PERIOD November 2015 to February 2016 Total number of respondents in the survey 14 462 7 2016 | Czech Republic | Students | All main fields of study Agenda 1 EXECUTIVE SUMMARY Find a summary of your university brand perception and the profile, career and employer preferences of your students and the comparison groups. 8 2016 | Czech Republic | Students | All main fields of study Summary of your University Brand Perception (1/2) ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS REPUTATION & IMAGE CULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE EDUCATIONAL OFFERING OPPORTUNITIES 1. Costs (e.g. accommodation, 1. Friendly and open environment 1. Opportunities to network with 1. Study abroad program tuition, living expenses, etc.) 2. Secure campus environment employers 2. Attractive/exciting programs and 2. Successful alumni 3. Social and recreational activities 2. Good reference for future career fields of study 3. Availability of financial aid and and/or education 3. Exceptional professors/lecturers scholarships 3. Focus on professional development TOP OF MIND ASSOCIATIONS 9 2016 | Czech Republic | Students | All main fields of study Summary of your University Brand Perception (2/2) CONTINUE COMMUNICATING REPUTATION & IMAGE CULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE EDUCATIONAL OFFERING OPPORTUNITIES Successful alumni Social and recreational activities Teaches transferable and Study abroad program Secure campus environment practical skills employers are Exceptional professors/lecturers Friendly and open environment looking for Attractive/exciting programs and Opportunities to network with fields of study employers Good reference for future career and/or education Focus on professional development AVERAGE SATISFACTION Percentage of students who would choose to study at their current university if they were to make the choice again: Silesian University in All universities Silesian University in All universities Opava Opava 6,9 7,5 24% 39% 10 2016 | Czech Republic | Students | All main fields of study General profile and summary of career preferences AVERAGE REPORTED AVERAGE EXPECTED AVERAGE AGE (years) ACADEMIC PERFORMANCE MONTHLY SALARY 27 % 73 % 23,9 6,8 out of 10 21 838 CZK Your students TOP CAREER GOALS TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES 1. To have work/life balance Professional training and1. Professionaldevelopment training and development 2. To be secure or stable in my job A creative and dynamic work2. A creativeenvironment and dynamic work environment 3. To be dedicated to a cause or to feel that I am serving a Market success3. Market success greater good High future earnings4. High future earnings A friendly work environment5. A friendly work environment STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Taking time to think 2. Future-Oriented 3. Continuous renewal of yourself 47% 28% 19% YEAR OF TOP 3 MOST PREFERRED INDUSTRIES 1% 3% 1% 0% 1. Tourism GRADUATION DISTRIBUTION: 2015 2016 2017 2018 2019 2020 2021 or 2. Educational and Scientific Institutions later 3. Public Sector and Governmental Agencies 11 2016 | Czech Republic | Students | All main fields of study General profile and summary of career preferences AVERAGE REPORTED AVERAGE EXPECTED AVERAGE AGE (years) ACADEMIC PERFORMANCE MONTHLY SALARY 36 % 64 % 23,1 6,7 out of 10 25 661 CZK All Students TOP CAREER GOALS TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES 1. To have work/life balance A friendly work environment1. A friendly work environment 2. To be dedicated to a cause or to feel that I am serving aA creative and dynamic work2. A creativeenvironment and dynamic work environment greater good Professional training and3. Professionaldevelopment training and development 3. To be secure or stable in my job High future earnings4. High future earnings Good reference for 5.futureGood career reference for future career STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Continuous renewal of yourself 2. Future-Oriented 3. Taking time to think 33% 32% 23% YEAR OF 6% TOP 3 MOST PREFERRED INDUSTRIES 1% 3% 2% 1. Educational and Scientific Institutions GRADUATION DISTRIBUTION: 2015 2016 2017 2018 2019 2020 2021 or 2. Media and Advertising later 3. Tourism 12 2016 | Czech Republic | Students | All main fields of study Agenda 1 EXECUTIVE SUMMARY Find out, what kind of skills and mindset your students have and what 2 TALENT PROFILE separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers. 13 2016 | Czech Republic | Students | All main fields of study The Universum Career Profiles Distribution per target group Your students All Students 14 2016 | Czech Republic | Students | All main fields of study How we operationalize Employability in the Universum Talent Survey COMPETENCES SKILLS KNOWLEDGE ATTI TU D E S EMPLOYABILITY EXPERIENCES SELF ESTEEM REFLECTION 15 2016 | Czech Republic | Students | All main fields of study 8% of your students have an International Mindset Internationalists Your students All Students Share of talent with an international mindset within the target group: 8% 12% Being an Internationalist is not only an experience on a CV, but: • Comprises a global skill and mind-set which enables career success • Allows individuals to recognise market & growth opportunities • Enables individuals to handle complex situations and to successfully influence those who are different from oneself 16 2016 | Czech Republic | Students | All main fields of study 0% of your students are particularly interested in Leadership Leaders Your students All Students Share of talent with Leadership Potential within the target group: 0% 2% Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine: • An ability to see the big picture in any situation, which helps them inspire both their teams and themselves • They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf” • They understand responsibility as something to be desired and sought after 17 2016 | Czech Republic | Students | All main fields of study How talent’s mindset differs between the target groups Your students All Students 1 2 3 4 5 No, not at all Yes, always ? • Do you associate yourself with below statements? 18 2016 | Czech Republic | Students | All main fields of study 28% of your students are confident in their personality skills Skill confidence Your students All Students Share of talent showing a high level of skill confidence: 28% 22% Self-esteem
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