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Document De Référence 2008-2009 Pernod Ricard

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Document De Référence 2008-2009 Pernod Ricard 2009 / 2008 Document de référence Document de référence Document de référence 2008/2009 Société Anonyme au capital de 400 892 830,80 Euros Siège social : 12, Place des États-Unis – 75116 Paris Tél. : 33 (0)1 41 00 41 00 – Fax : 33 (0)1 41 00 41 41 582 041 943 RCS Paris PRÉSENTATION DU GROUPE Rappel des dividendes distribués au cours des cinq derniers exercices 145 PERNOD RICARD 3 1 Inventaire des valeurs mobilières Historique et organisation 4 au 30 juin 2009 146 Activité et stratégie 7 Rapport des Commissaires aux Comptes sur les Comptes Annuels 147 Rapport spécial des Commissaires aux Comptes sur les conventions GOUVERNEMENT et engagements réglementés 148 2 D’ENTREPRISE ET CONTRÔLE INTERNE 15 ASSEMBLÉE GÉNÉRALE MIXTE 154 Le Conseil d’Administration de la Société 17 6 Rapport du Président du Conseil Ordre du jour de l’Assemblée Générale d’Administration sur les conditions Mixte du 2 novembre 2009 156 de préparation et d’organisation Présentation des résolutions 157 des travaux du Conseil 25 Projet de résolutions 161 Rapport du Président du Conseil Rapport des Commissaires aux Comptes d’Administration sur le contrôle interne sur la réduction de capital par annulation et la gestion des risques 32 d’actions autodétenues 172 Information financière et comptable 34 Rapport des Commissaires aux Comptes Rapport des Commissaires aux Comptes 35 sur l’émission d’actions et de diverses valeurs mobilières donnant accès au capital avec maintien ou suppression du D roit P référentiel de S ouscription 173 RAPPORT DE GESTION 36 3 Rapport des Commissaires aux Comptes Chiffres clés des comptes consolidés sur l’émission de valeurs mobilières au 30 juin 2009 38 donnant droit à l’attribution de titres Analyse de l’activité et du résultat 39 de créance 175 Trésorerie et capitaux 43 Rapport spécial des Commissaires aux Comptes sur l’ouverture d’options Perspectives 44 de souscription ou d’achat d’actions Ressources Humaines 45 au bénéfice des salariés et D irigeants de la Facteurs de risque 60 Société, et des sociétés ou groupements d’intérêt économique qui lui sont liés Contrats importants 68 au sens de l’article L. 225-180 du Code de commerce 176 Rapport des Commissaires aux Comptes COMPTES CONSOLIDÉS sur l’émission de bons de souscription d’actions en cas d’offre publique portant 4 ANNUELS 73 sur les titres de la Société 177 Comptes consolidés 74 Rapport des Commissaires aux Comptes Compte de résultat consolidé annuel 74 sur l’émission d’actions ou de valeurs Bilan consolidé annuel 75 mobilières donnant accès au capital avec suppression du D roit P référentiel Capitaux propres 77 de S ouscription réservée aux adhérents Tableau des flux de trésorerie de plans d’épargne d’entreprise 178 consolidé annuel 79 Annexe aux comptes consolidés annuels 80 Rapport des Commissaires aux Comptes INFORMATIONS SUR LA sur les comptes consolidés 120 7 SOCIÉTÉ ET LE CAPITAL 179 Informations concernant Pernod Ricard 180 COMPTES SOCIAUX Informations concernant le capital 185 5 DE PERNOD RICARD SA 122 Compte de résultat 124 INFORMATIONS Bilan 125 COMPLÉMENTAIRES DU Tableau de financement 127 8 Analyse du résultat 128 DOCUMENT DE RÉFÉRENCE 201 Annexe aux comptes sociaux 130 Personnes responsables 202 Résultats financiers au cours Documents accessibles au public 202 Ce document a été imprimé en France par un imprimeur certifi é Imprim’Vert des cinq derniers exercices 144 Tables de concordance 203 sur un papier recyclable, exempt de chlore élémentaire, certifi é PEFC, à base de pâtes provenant de forêts gérées durablement sur un plan environnemental, économique et social. Document de référence 2008/2009 Le présent document de référence a été déposé auprès de l’Autorité des Marchés Financiers le 24 septembre 2009, conformément à l’article 212-13 de son Règlement Général. Il pourra être utilisé à l’appui d’une opération fi nancière s’il est complété par une note d’opération visée par l’Autorité des Marchés Financiers. 2 PERNOD RICARD I DOCUMENT DE RÉFÉRENCE 2008/2009 I PRÉSENTATION DU GROUPE 1 PERNOD RICARD Historique et organisation 4 Plus de 30 ans de croissance ininterrompue 4 Faits marquants de l’exercice 2008/2009 5 Un « business model » décentralisé 6 Activité et stratégie 7 Principales activités (15 marques stratégiques) 7 Principaux marchés (4 grandes zones géographiques) 8 Position concurrentielle 8 Dépendance vis-à-vis des brevets, licences, contrats industriels 8 Propriétés immobilières, usines et équipements 8 Gestion de l’environnement 11 Recherche et Développement 14 I DOCUMENT DE RÉFÉRENCE 2008/2009 I PERNOD RICARD 3 1 PRÉSENTATION DU GROUPE PERNOD RICARD Historique et organisation Historique et organisation Plus de 30 ans de croissance Consolidation et organisation En 1997, le Groupe complète son portefeuille d’alcools blancs avec ininterrompue l’acquisition du gin Larios, numéro un en Europe continentale. La S ociété produisant Larios fusionne ses activités avec la société Pernod Ricard de distribution locale, PRACSA, établie dans le pays Création de Pernod Ricard (ci-après depuis 1978. Pernod Ricard acquiert ainsi une position de premier plan en Espagne, un des plus importants marchés du monde, lui « Pernod Ricard » ou « le Groupe ») permettant d’y distribuer ses produits internationaux et ses marques et premières acquisitions internationales locales comme les vins Palacio de la Vega et le pacharan Zoco. Pernod Ricard naît en 1975 du rapprochement des deux sociétés Suite à ces nombreuses acquisitions, le Groupe se réorganise en d’anisés Pernod SA et Ricard SA, concurrentes de toujours sur le mettant l’accent sur la décentralisation. D’une part, Pernod Ricard met marché français. Le Groupe ainsi formé dispose alors de nouvelles en œuvre la régionalisation, avec 4 filiales directes ayant en charge ressources pour développer ses Réseaux de Distribution et son un continent. D’autre part, la structure du Groupe sera organisée portefeuille de marques ( Ricard, Pernod, Pastis 51, Suze, Dubonnet, autour de Filiales de Distribution (ayant une force commerciale sur etc.) en France et à l’étranger. les marchés locaux) et de filiales « Propriétaires de Marques » (qui ont Pour ses premières acquisitions, Pernod Ricard privilégie un produit, en charge la production et la stratégie mondiale de la marque). Ces le whisky, qui est le spiritueux le plus consommé dans le monde, et dernières ne distribuent qu’à des filiales du Groupe et ne disposent un pays, les États-Unis, le marché le plus important du secteur. Ainsi, généralement pas de force de vente. Pernod Ricard s’assure ainsi d’une dans le courant de l’année 1975, le nouveau Groupe acquiert la société cohérence mondiale de ses marques, tout en adaptant la stratégie aux Campbell Distillers, producteur de whiskies écossais, et en 1981, spécificités locales des marchés. Austin Nichols, producteur du bourbon américain Wild Turkey. Fin 1999, le Groupe acquiert la tequila Viuda de Romero au Mexique. De 1999 à 2001, le Groupe consolide ses positions dans les pays de Les bases du réseau mondial l’Est grâce à l’acquisition de Yerevan Brandy Company (brandies arméniens, avec la marque Ararat), de Wyborowa (vodka polonaise) Le Groupe poursuit son développement hors de France à travers une et de Jan Becher (amer tchèque). Ararat, en complément des vins première implantation en Asie et surtout, à travers la création d’un géorgiens Tamada et Old Tbilissi, permet au Groupe d’asseoir sa Réseau de Distribution européen très dense. En dix ans, le Groupe position en Russie où la marque réalise l’essentiel de ses volumes, couvre ainsi tout le territoire de l’Europe des Quinze, en y implantant tandis que le Groupe permet à Wyborowa de se développer au niveau de manière forte ses marques : Pernod au Royaume-Uni et en international. Allemagne, Ricard en Espagne et en Belgique. Différentes acquisitions locales accroissent également le portefeuille de ce réseau (l’ouzo Mini en Grèce, la liqueur Zoco en Espagne, etc.). Le recentrage stratégique En 1985, Pernod Ricard acquiert la société Ramazzotti, qui produit À l’aube du nouveau siècle, le rachat des activités de Vins & Spiritueux depuis 1815 un amer réputé, Amaro Ramazzotti, et qui lui apporte une de Seagram, conjointement avec Diageo, permet au Groupe de doubler importante structure commerciale et de distribution en Italie. de taille dans le secteur des Vins & Spiritueux. Pernod Ricard investit En 1988, le Groupe prend le contrôle de la société Irish Distillers, 3,15 milliards de dollars américains pour 39,1 % de ces activités. Le principal producteur de whiskeys irlandais, avec les marques Groupe entre alors dans le trio de tête des opérateurs mondiaux et prestigieuses Jameson, Bushmills, Paddy et Powers. Avec Jameson, consolide sa place sur les continents américain et asiatique, tout en le Groupe peut développer une marque à fort potentiel. Entre 1988, restant leader en Europe. L’année 2002 est aussi celle de l’intégration date de l’acquisition, et 2009 , les volumes de ventes de cette marque réussie de 3 500 collaborateurs de Seagram. ont crû de presque 10 % par an en moyenne, passant de 0,4 million de Le Groupe occupe alors des positions clés avec des marques de qualité caisses à 2,7 millions de caisses. dans le secteur du whisky comme Chivas Regal et The Glenlivet, En 1989, le Groupe étend son réseau à l’Australie, en acquérant dans le secteur du cognac avec Martell et dans les alcools blancs Orlando Wines, numéro deux australien du vin. L’entreprise formera avec Seagram’s Gin. Il intègre également des marques locales leader avec Wyndham Estate, en 1990, le groupe Orlando Wyndham. La comme Montilla au Brésil ou Royal Stag en Inde. marque Jacob’s Creek deviendra la marque de vin australien la plus Conséquence de cette acquisition majeure, le Groupe décide de se exportée, leader au Royaume-Uni, en Nouvelle-Zélande, en Irlande, en recentrer sur son cœur de métier.
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