77.5 Hours of Original Primetime Programming 20.5 LGBT-Inclusive Hours
Network Responsibility Index Primetime Programming 2008-2009 A SPECIAL REPORT FROM THE GAY & LESBIAN ALLIANCE AGAINST DEFAMATION www.glaad.org Executive Summary The GLAAD Network Responsibility Index Eastern and Pacific (7:00 Central and Mountain) and ends at is an evaluation of the quantity and qual- 11:00 pm Eastern and Pacific (10:00 Central and Mountain), Monday through Saturday. On Sunday, primetime begins at ity of images of lesbian, gay, bisexual and 7:00 pm Eastern and Pacific (6:00 Central and Mountain). Wotransgenderrds (LGBT) people on television.and It Fox and TheImages CW do not air network programming during is intended to serve as a road map towards the last hour of primetime. increasing fair, accurate and inclusive LGBT media representations. The sampling of the 10 cable networks examined for the 2008-2009 report includes networks that appeared on Niels- GLAAD has seen time and time again how images of en Media Research’s list of top basic and premium cable multi-dimensional gay and transgender people on televi- networks as of June 2008. This list includes, alphabetically: sion have the power to change public perceptions. In A&E, FX, HBO, Lifetime, MTV, Sci Fi, Showtime, TBS, November 2008, GLAAD commissioned the Pulse of TNT and USA. The original primetime programs on these Equality Survey, conducted by Harris Interactive, which 10 networks were examined from June 1, 2008 – May 31, confirmed a growing trend toward greater acceptance 2009, for a combined total of 1,212.5 hours. Because of among the American public. Among the 19% who reported the re-airing and re-purposing of cable programming, only that their feelings toward gay and lesbian people have be- first-run broadcasts of original programs were counted when come more favorable over the past five years, 34% cited evaluating cable programming.
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