The international marketing magazine for fresh produce buyers in Europe

By Nina Pullman

Thursday 6th November 2014, 9:42 GMT opens doors of first UK store

MD of Sainsbury�s and Dansk Supermarked JV says �there is room for more� in UK discount market at opening of first store today Credit Robert Wade/Flickr

he first Netto store to return to to take on existing UK hard discounters “There is definitely room for more in the T the UK has opened its doors Aldi and Lidl. UK discount market. As well as this, we had today in Moor Allerton, . developed our stores in such a way that It is the first time Netto has been would suit the UK consumer,” Nielsen told It will stock 2,000 lines, including a large relaunched in the UK after a four-year Radio 5 Live at the Moor Allerton opening range of fruit and vegetables, non-food absence, following ’s sale of the this morning. products and an in-house bakery. discount chain.

The joint venture between Sainsbury’s and Managing director for Netto UK, Morten Danish supermarket Dansk Supermarked is Möberg Nielsen, said the Danish retailer, launching through 15 trial stores in the which has a 50 per cent stake in Netto, had north of , with a further three to chosen the UK as it is ripe for more growth open next week. It is seen as a move by in the discount sector. Sainsbury's

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