D3bee76 [Pdf] Microtrends: the Small Forces Behind Tomorrow's Big Changes Mark Penn, E. Kinney Zalesne
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Policy and Politics by the Numbers;Аfor the President
5/12/2017 Policy and Politics by the Numbers; For the President, Polls Became a Defining Force in His Administration washingtonpost.com search nation, world… Policy and Politics by the Numbers; For the President, Polls Became a Defining Force in His Administration [FINAL Edition] The Washington Post Washington, D.C. Subjects: Series & special reports; Public opinion surveys; Policy making; Presidency Author: Harris, John F Date: Dec 31, 2000 Start Page: A.01 Section: A SECTION One night a week, a select group of White House aides and Cabinet members would file into the Yellow Oval Room in the White House residence. And Bill Clinton, the most polished and talkative politician of his era, for once would let someone else do the talking: a disheveled man who even friends say was ill at ease except when the conversation turned to numbers. The man was Clinton's pollster. The weekly residence meeting was the place where this president got his fix of the data that drove a presidency. As Clinton prepares to leave office 20 days from now, even his sharpest critics bow to his mastery of politics. This was a president who understood his times and became the dominant voice of them, who faced every conceivable adversity yet managed still to survive and prosper. What is less understood is that Clinton's political gifts were more than the magic of personality. They were a set of precise techniques that relied on constant gauging of public opinion, and constant responses to it in ways large and small. So Clinton's legacy is in many ways a story about polls. -
Hillary Clinton's Campaign Was Undone by a Clash of Personalities
64 Hillary Clinton’s campaign was undone by a clash of personalities more toxic than anyone imagined. E-mails and memos— published here for the first time—reveal the backstabbing and conflicting strategies that produced an epic meltdown. BY JOSHUA GREEN The Front-Runner’s Fall or all that has been written and said about Hillary Clin- e-mail feuds was handed over. (See for yourself: much of it is ton’s epic collapse in the Democratic primaries, one posted online at www.theatlantic.com/clinton.) Fissue still nags. Everybody knows what happened. But Two things struck me right away. The first was that, outward we still don’t have a clear picture of how it happened, or why. appearances notwithstanding, the campaign prepared a clear The after-battle assessments in the major newspapers and strategy and did considerable planning. It sweated the large newsweeklies generally agreed on the big picture: the cam- themes (Clinton’s late-in-the-game emergence as a blue-collar paign was not prepared for a lengthy fight; it had an insuf- champion had been the idea all along) and the small details ficient delegate operation; it squandered vast sums of money; (campaign staffers in Portland, Oregon, kept tabs on Monica and the candidate herself evinced a paralyzing schizophrenia— Lewinsky, who lived there, to avoid any surprise encounters). one day a shots-’n’-beers brawler, the next a Hallmark Channel The second was the thought: Wow, it was even worse than I’d mom. Through it all, her staff feuded and bickered, while her imagined! The anger and toxic obsessions overwhelmed even husband distracted. -
Transforming Marketing Forward Looking Information & Other Information
TRANSFORMING MARKETING FORWARD LOOKING INFORMATION & OTHER INFORMATION Cautionary Statement Regarding Forward-Looking Statements This communication may contain certain forward-looking statements (collectively, “forward-looking statements”) within the meaning of Section 27A of the U.S. Securities Act of 1933, as amended and Section 21E of the U.S. Exchange Act and the United States Private Securities Litigation Reform Act of 1995, as amended, and “forward-looking information” under applicable Canadian securities laws. Statements in this document that are not historical facts, including statements about MDC’s or Stagwell’s beliefs and expectations and recent business and economic trends, constitute forward-looking statements. Words such as “estimate,” “project,” “target,” “predict,” “believe,” “expect,” “anticipate,” “potential,” “create,” “intend,” “could,” “should,” “would,” “may,” “foresee,” “plan,” “will,” “guidance,” “look,” “outlook,” “future,” “assume,” “forecast,” “focus,” “continue,” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section. Such forward-looking statements may include, but are not limited to, statements related to: future financial performance and the future prospects of the respective businesses and operations of MDC, Stagwell and the combined company; information concerning the proposed business combination -
Kinney Zalesne
KINNEY ZALESNE 2008 TCG National Conference June 12, 2008 “microtrends: the small forces behind tomorrow’s big changes” Kinney Zalesne SUSAN BOOTH My job is to introduce our first speaker and before I do, I want to let you know that after she’s done speaking, we are going to have about fifteen minutes for some Q&A, so store away those questions. She would be more than happy to respond to them after her remarks. It is a great pleasure to kick off our time together with Kinney Zalesne. She is the co-author, with Mark Penn, of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. Kinney Zalesne is an authority on small communities and social entrepreneurship. With Mr. Penn, she worked on the 1996 Clinton/Gore election campaign and provided strategy for Senator Clinton’s presidential bid. She was a White House fellow in Al Gore’s office, focusing on domestic policy and education technology. She worked as counsel to attorney general Janet Reno in the mid-90’s. And here’s what’s cool: she left all of that to become president of College Summit, a not-for-profit that helps low-income school districts send kids to college. She’s a graduate of both Yale University and Harvard Law School and it’s my delight to welcome to the stage Kinney Zelesne. [Applause] KINNEY ZALESNE Thank you very much Susan and Kent and Teresa and all of you for having me here. What Susan didn’t tell you about my biography is really what’s most important to me is that in Junior High, I was quite the actress. -
Just 1% the Power of Microtrends by Mark Penn & E. Kinney Zalesne
Just 1% The Power of Microtrends By Mark Penn & E. Kinney Zalesne Info NEXT An Introduction to Microtrends In 1960, Volkswagen shook up the car world with a full-page ad containing just two words: THINK SMALL. It was revolutionary—a call for the shrinking of perspective in an era when success was all about gain, even when you were just driving down the street. America never quite got used to small when it came to cars. But ask two-thirds of America, and they’ll tell you they work for small business. We yearn for the lifestyles of small-town America. Many of the biggest movements in America today are small—hidden, for just a few to see. Microtrends is based on the idea that the most powerful forces in our society are the emerging, counter-intuitive trends shaping tomorrow right before us. With so much focus on poverty as the cause of terrorism, it is hard to see that it is richer, educated terrorists who have been behind many of the attacks. With so much attention to big, organized religion, it is hard to see that it is newer, small sects that are the fastest-growing. But small choices have redefined society. We used to live in the “Ford economy,” where workers created one black car, over and over, for thousands of consumers. Now we live in the “Starbucks economy,” where workers create thousands of different cups of coffee, for individual customers. That explosion of choice has, in turn, created hundreds of small, intense communities defining themselves in new ways. -
Wählermobilisierungsstrategien Von Hispanics in Den US-Präsidentschaftswahlkämpfen Der Jahre 2000 – 2008
Wählermobilisierungsstrategien von Hispanics in den US-Präsidentschaftswahlkämpfen der Jahre 2000 – 2008 Inauguraldissertation zur Erlangung des Doktorgrades der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität zu Köln 2013 vorgelegt von Diplom-Kulturwirtin Simone Pott aus Rheine 2 Referent: Professor Dr. Thomas Jäger Koreferent: Professor Dr. Wolfgang Leidhold Tag der Promotion: 13.01.2014 3 I. EINFÜHRUNG 6 I.1 HISPANICS UND IHRE BEDEUTUNG IM US-PRÄSIDENTSCHAFTSWAHLKAMPF 6 I.2 FRAGESTELLUNG UND ERKENNTNISINTERESSE 15 I.3 LITERATUR UND QUELLEN 16 I.4 FORSCHUNGSDESIGN UND METHODE 17 II. POLITISCHES MARKETING 17 II.1 DAS POLITISCHE MARKETING IM US-PRÄSIDENTSCHAFTSWAHLKAMPF 17 II.1.1 WÄHLERSEGMENTIERUNG 19 II.1.2 DIE POSITIONIERUNG DES KANDIDATEN UND DAS „CANDIDATE CONCEPT“ 21 II.1.3 DIE FORMULIERUNG UND UMSETZUNG DER STRATEGIE 23 II.1.3.1 DAS KOMMUNIKATIONSPROGRAMM 24 II.1.3.1.1 DER EINSATZ VON WAHLWERBESPOTS 25 II.1.3.1.2 DAS MEDIENMANAGEMENT DER „FREIEN“ PRESSE/“UNPAID NEWS“ 27 II.1.3.1.2.1 AGENDA-SETTING 30 II.1.3.1.2.2 PRIMING 31 II.1.3.1.2.3 FRAMING 32 II.1.3.1.3 DER EINSATZ TYPISCHER SYMBOLE IM US-PRÄSIDENTSCHAFTSWAHLKAMPF 33 II.1.3.1.3.1 RELIGION ALS SYMBOL 34 II.1.3.1.3.2 POLITISCHE SPRACHE 36 II.1.3.1.3.3 KULTURKAMPF 37 II.1.3.2 “GET-OUT-THE-VOTE” 38 II.2 DIE POLITISCHEN AKTEURE IM WAHLKAMPF 38 II.3 ZUSAMMENFASSUNG DER ZENTRALEN PUNKTE 44 III. FALLSTUDIE PRÄSIDENTSCHAFTSWAHLKAMPF 2000 46 III.1 DIE SITUATION DER USA ZUM PRÄSIDENTSCHAFTSWAHLKAMPF 2000 46 III.2 DIE WAHLKAMPFSTRATEGIEN 46 III.3 DAS „CANDIDATE CONCEPT“ -
X RIMYLAN ENTERPRISES, LLC, PROJECT Index No
SUPREME COURT OF THE STATE OF NEW YORK COUNTY OF NEW YORK -----------------------------------------------------------------X RIMYLAN ENTERPRISES, LLC, PROJECT Index No. APPLECART, LLC, TORMIMA, LLC, and MININO PRODUCTIONS, LLC, COMPLAINT Plaintiffs, -against- NO LABELS, INC., FORWARD NOT BACK, INC., UNITED FOR PROGRESS, INC., UNITED TOGETHER, INC., CITIZENS FOR A STRONG AMERICA, INC., GOVERN OR GO HOME, INC., AMERICANS COMMITTED FOR PROGRESS, INC., CITIZENS FOR AMERICA, INC., PROGRESS TOGETHER, INC., PATRIOTIC AMERICANS PAC, INC., NO LABELS ACTION, INC., PROGRESS TOMORROW, INC., and NANCY JACOBSON, Defendants. -----------------------------------------------------------------X Rimylan Enterprises, LLC (“Rimylan”), Project Applecart, LLC (“PAL”), Tormima, LLC (“Tormima”), and Minino Productions, LLC (“Minino”) by their undersigned counsel, as and for their Complaint against Defendants No Labels, Inc. (“No Labels”), Forward Not Back, Inc. (“Forward Not Back”), United For Progress, Inc. (“United For Progress”), United Together, Inc. (“United Together”), Citizens For A Strong America, Inc. (“Citizens For A Strong America”), Govern or Go Home, Inc. (“Govern or Go Home”), Americans Committed For Progress, Inc. (“Americans Committed For Progress”), Citizens for America, Inc. (“Citizens for America”), Progress Together, Inc. (“Progress Together”), Patriotic Americans PAC, Inc. (“Patriotic Americans”), No Labels Action, Inc. (“No Labels Action”), Progress Tomorrow, Inc. (“Progress Tomorrow”), and Nancy Jacobson (“Jacobson”), allege as follows: 1 PRELIMINARY STATEMENT No Labels owes Rimylan $3,708,214.26. Under a Binding Term Sheet, effective as of December 3, 2016, Rimylan agreed to provide political data and analytic services exclusively to No Labels in connection with the 2018 congressional primary elections. In exchange No Labels agreed to order and pay for $5 million in services from Rimylan during the 2018 election cycle – that is, before November 6, 2018. -
America and the World in the Age of Obama
America and the World in the Age of Obama Columns and articles by Ambassador Derek Shearer Table of Contents Preface Hillary As An Agent of Change 1 Change That Really Matters 5 Sex, Race and Presidential Politics 8 Why Bipartisanship is a False Hope 11 Balance of Payments: Homeland Insecurity 14 Economics and Presidential Politics—“It’s Globalization, Stupid” 16 Beyond Gotcha: In Search of Democratic Economics 18 Rebranding America: How to Win Friends Abroad and Influence Nations 21 Waiting for Obama: The First Global Election 23 The Proper Use of Bill and Hillary Clinton 26 Clintonism Without Clinton—It’s Deja Vu All Over Again 28 Russia and the West Under Clinton and Bush 30 What’s At Stake: The Future vs The Past 34 The Road Ahead: The First 100 Days and Beyond 37 The Shout Heard Round the World: Obama as Global Leader 41 An Obama Holiday: What to Give a Progressive President and His Team 47 Bye, Bye Bush, Hello Barack: A Door Opens in 2009 52 Hoops Rule: The President and the Hard Court 55 After the Stimulus: It’s Time for a New Foundation 57 Advice to the President: Abolish the Commerce Department 62 Money, Banking and Torture: It’s Just Shocking! 65 Give Hope A Chance: The Renewal of Summer 68 Obama’s America: What is Economic Growth For? 71 Obama’s First Year: A Nobel Effort 75 Joy to the World: Good-Bye Bing Crosby, Hello Bob Dylan 78 Passage to India: Monsoon Wedding Meets Slumdog Professor 84 The Occidental President: Obama and Teachable Moments 88 Happy Days Are Not Here Again: Obama, China and the Coming Great Contraction -
Leadership Lessons of the White House Fellows
“Leadership Lessons of White House Fellows takes a close look at the young Americans who have participated in this program and at their interesting and absorbing stories and insights.” —The Honorable Elaine L. Chao, former United States Secretary of Labor, President and CEO of United Way of America, Director of the Peace Corps “The lessons I learned as a White House Fellow have informed my leadership principles and influenced me deeply throughout my career. In this powerful and insightful book, Garcia shows readers how to use these same lessons within their lives.” —Marshall Carter, Former Chairman and CEO, State Street Bank and Trust; Senior Fellow, Harvard University’s John F. Kennedy School of Government “This is a reflective and compelling account of how a remarkable program shaped the lives of many of America’s best leaders – and continues to shape the leaders that we’ll need in our future.” —Clayton M. Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School; bestselling author of Innovator’s Prescription, Disrupting Class, and The Innovator’s Dilemma “This book is full of illuminating leadership lessons that teach and inspire.” —Roger B. Porter, IBM Professor of Business and Government, Harvard University “Garcia has done a tremendous service by writing this book. There is abso- lutely no better training ground for the next generation of leaders than the White House Fellows Program.” —Myron E. Ullman, III, Chairman and CEO of J.C. Penney and Chairman of the National Retail Federation “Charlie Garcia’s book recounts the stories of Americans who have given their lives to public service, and explains in their own words the “how” that made them effective servant leaders. -
Early Presidential Nomination Polling in New Hampshire and the US
Does the Tail Wag the Dog? Early Presidential Nomination Polling in New Hampshire and the U.S. Dante J. Scala and Andrew E. Smith The authors examine whether early state polls, particularly New Hampshire, have been more accurate in predicting the eventual presidential nominees. The authors conclude that New Hampshire poll results have become better bellwethers and propose that the more informed nature of the state’s electorate may be a reason for the accuracy of the results. “The polls went up for Hillary and the open attacks on her have begun. Related? In politics it usually is,” confidently asserted Mark Penn, Hillary Clinton’s chief strategist, in August 2007.1 What polls made Penn so confi- dent? Surveys of the national Democratic primary electorate. “The latest round of national polls last week—from Newsweek and NBC/Wall Street Journal—have shown Hillary making significant gains on two fronts— consolidating her lead among the Democratic primary electorate nationwide and advancing in the general election against likely Republican nominees,” wrote Penn. In all, the strategist mentioned five different national polls before citing a single poll in Iowa or New Hampshire. Attacks on Clinton, Penn stated, were “the result of the first six months of campaigning and the voters taking a good hard look at all the candidates and concluding that Hillary has what it takes to be President and what it takes to take on the Republicans” (emphasis added). According to Penn, national polls in the pre-primary year were indeed “hard numbers,” reflecting the results of national Democratic primary voters’ deliberations. -
Reputation and Added Value
REPUTATION AND ADDED VALUE REPUTATION AND ADDED VALUE Non-commercial edition Creative Commons License (CC BY-NC-ND 3.0) Developing Ideas by LLORENTE & CUENCA, January 2017 Lagasca, 88 - floor 3 28001 Madrid (Spain) Edition: Anatomía de Red Design: Estudio Joaquín Gallego prologue Reputation and the value of anticipation José Antonio Zarzalejos 13 introduction Why not collaborative politicians? José Antonio Llorente 21 politics Latin America… in search of an ocean. Reflections before the next international meetings affecting Latin America Claudio Vallejo 27 A fragmented Europe that faces a leadership crisis Tomás Matesanz & José Isaías Rodríguez 39 Mercosur Crisis: Venezuela’s Temporary Presidency Marco Antonio Sabino & Pablo Abiad & Juan Carlos Gozzer 45 Cuba, three big challenges and one destiny Joan Navarro & Pau Solanilla 61 Panama: President Juan Carlos Varela, two years in office Javier Rosado & Matías Señorán 65 Dominican elections 2016: three processes in one and more technology in their organisation. Iban Campo 77 economy and business Active Radar: Political intelligence applied to business Madalena Martins & Tiago Vidal & Carlos Ruiz 89 Business in Peru after the elections Luisa García & José Carlos Antón 93 PFAs and their Reputational Challenge in Chile Claudio Ramírez 103 Reforms 2.0 in Latin America: achieving growth through development Developing Ideas 109 Export diversification in Latin America Developing Ideas 131 communication challenges The regionalization of DirComs: between dependency and autonomy María Carolina Cortes -
The Definition of Power in the PR Industry Is Something That Is Heavily Influenced by Current Events and Business Trends
PR Power List 2009 THE DEFINITION OF POWER IN THE PR INDUSTRY IS SOMETHING THAT IS HEAVILY INFLUENCED BY CURRENT EVENTS AND BUSINESS TRENDS. During this challenging time, PRWeek’s senior editors weigh the different criteria to help determine this year’s ranking of 25 industry leaders HARRIS DIAMOND [’08 rank - #4] CEO, Weber Shandwick Worldwide and IPG’s Constituency Management Group 1 In 2009, the PR industry is down to business. No individual represents the shifting meaning of the power in PR better than Harris Diamond, particularly in this tough economy. He arguably holds the fate of more PR pros and brands in his hands than anyone still directly working in the business. There are 3,500 PR pros working for CMG agencies, which include GolinHarris, MWW Group, and DeVries. Diamond also has dominion over a broader range of ser- vices within IPG, including sports marketing agency Octa- gon and events firm Jack Morton. CMG revenues totaled $1.1 billion in 2008. As integration is now a stark reality, his leadership across this discrete, but broader marketing realm becomes vital for securing a range of key business. In thought leadership, Diamond has taken as his stump LARRY speech dual themes of reputation and leadership. Though FORD less trendy than the focus on innovation that at least in part propelled Richard Edelman to the top spot in the past two years, his perspectives on these two issues is in step with cli- ent pain points at a time of huge business uncertainty. Part of the power proposition for Diamond is also in the continued strengths of WS, the core brand of his empire building, and in his blunt and business-focused style, which DEFINING QUALITIES gives no quarter to detractors and naysayers.