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We Are a Digital-First, Technology Enabled Marketing Consultancy Working at the Crossroads of the Art of Science and Creativity

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1 Who We Are We are a digital-first, technology enabled marketing consultancy working at the crossroads of the art of science and creativity. We offer clients simplicity and speed. WE ARE BUILT TO RIDE THE WAVE OF MARKETPLACE DISRUPTION. 175+ EXECUTIVES WHO 3,500+ YEARS OF MARKETING WE ARE & TECHNOLOGY EXPERIENCE A BORN DIGITAL NETWORK OF THINKERS & DOERS 20 YEARS AVERAGE PER EXECUTIVE AT THE FOREFRONT OF NEW MARKETING 380+ ENGINEERS ACROSS GROUP 800K 5Tn 2Bn $1Bn DIGITAL DATAPOINTS TEXTS & EMAILS ANNUAL DIGITAL INFLUENCERS PROCESSED SENT ANNUALLY MEDIA SPEND IN NETWORK DAILY 3 Outpacing Legacy Holding Companies On Growth & Margin Q1’20 ORGANIC GROWTH 20% Stagwell 13% 16% MDC 2% 15% IPG 0% Omnicom 0% 10% 8% Dentsu (1%) Publicis (3%) 5% WPP (3%) 0% (5%) (3%) 2020E EBITDA MARGIN Stagwell 19% (10%) (8%) Dentsu 16% Publicis 16% IPG 16% 2017-2020E Revenue CAGR 2017-2020E Adj. EBITDA CAGR WPP 15% 1 2 Stagwell Agency Peers Omnicom 14% 1 Growth rates represent Stagwell standalone; 2020 forecast as of June 2020; revised to reflect Covid impact; 2 Includes WPP, IPG, Omnicom, Publicis & Dentsu; CAGR is a weighted avg. of agency peers based on 7/17/20 exchange rates; 2020 financials based on JPM analyst estimates; Publicis 2020E EBITDA excludes estimated impact (based on 2019 actuals as a percentage of net revenue) of amortization of right-of-use assets under IFRS in order to provide direct comparability to peers and US GAAP. WHY DO WE HAVE MARKET-LEADING GROWTH & MARGINS? US ADVERTISING MARKET ($BN) STAGWELL CLIENT GROWTH $64 $62 $61 $60 $63 2017 2018 2019 $51 $54 $47 $3M+ Clients 14 22 28 $35 $38 $1M+ Clients 58 78 102 $28 $22 $18 $19 $15 $14 $13 $14 $17 $13 $10 $13 $11 $11 + 2017 – 2019 CAGR: 98.9% TV Print Radio Search Social Video 2017 2018 2019 2020 STAGWELL ACQUISITION ENGINE2 Market-leading growth Market-leading margin Acquired Revenues ▪ Operate in online and digital marketing ▪ Offer a high value set of products that drive up margin Year ($MM) segments with increasing media spend and (UX/CX design, consulting, behavioral & syndicated research) 2015 76 marketing budgets ▪ Centralize shared services to reduce accounting and IT overhead 2016 155 ▪ Target leading clients in growing verticals ▪ Implement productivity enhancing compensation plans, 2017 96 2018 97 ▪ Acquire complementary assets to expand consolidate real estate and benefits amongst brands, and 2019 99 digital capabilities and client list manage travel & entertainment expenses across the group 2020 YTD 45 Closed 31 Under LOI3 14 1 Source: Magna Global Reports (2017-2020); 2 Only includes acquisitions of majority interests; 2020 YTD as of June; 3 Subject to diligence. STAGWELL SENIOR LEADERSHIP MARK J. PENN MARK PENN Managing Partner OVER 45 YEARS OF SUCCESSFUL OPERATING EXPERIENCE & Limited Partner Founder & Pollster Grower Seller Global CEO Client & Creator Portfolio Builder Public Company CEO 1975 1975-2005 2001 2006-2012 2012-2015 2015-PRESENT 2019-PRESENT Penn founded Under Penn’s leadership, Penn and his partners Named Worldwide CEO Microsoft CEO, Steve LAUNCHES STAGWELL Penn and Schoen, firm expands to 200+ people sold PSB to WPP on of Burson Marsteller, a Ballmer, asks Penn to lead THE STAGWELL INVESTS $100MM now a global with offices around the November 15, 2001, global PR and public affairs a team to revitalize Bing. GROUP in MDC PARTNERS market research world. It develops a unique after having grown it firm in 80 global markets. Penn was quickly elevated to firm, with his corporate & political hybrid. from a mom and pop the senior leadership team ESTABLISHING PENN AS Tripled profits while A PORTFOLIO OF Harvard roommate, Some clients include: political polling firm. where he held the position of winning accolades such as MARKETING CEO AND CHAIRMAN OF Doug Schoen, at the The firm would EVP and Chief Strategy Officer ▪ Corporate: Texaco, AT&T, the coveted Holmes Report THE PUBLICLY TRADED offices of the ultimately grow to running Microsoft’s $2BN SERVICES AGENCIES Microsoft, Ford Motor North American Agency of Harvard Crimson. $80MM+ in revenues advertising budget. HOLDING COMPANY Company, Merck, Verizon, the Year Award. Both PSB and under his leadership. As an LP and managing BP, & McDonald’s. Burson combined accounted Conceived and led successful partner of the Stagwell Under Penn’s first year of leadership, for nearly $100MM in initiatives like Microsoft’s Group, Penn has led the ▪ Political: President Bill MDC Partners increased Covenant EBITDA under his “Honestly” campaign and the Clinton’s pollster for 6 years. group in its near double EBITDA from $183MM to management. award-winning Super Bowl Key advisor to Hillary digit organic growth to $201MM and joined its agencies 2014 ad “Empowering Us All”. Clinton and British Prime Authors Microtrends, $618MM in revenues in into unified networks. Additionally, Minister Tony Blair as New York Times & WSJ 2019. he led MDC back to positive organic well as 30+ heads of state. best seller. growth in Q1 2020, outperforming the other holding companies. 6 STAGWELL SENIOR LEADERSHIP FIVE YEARS & 26 INVESTMENTS + INTEGRATIONS TOGETHER JAY LEVETON | Partner JASON REID | Chief Investment Officer Jay Leveton leverages extensive leadership experience within marketing communications services Jason Reid serves as Chief Investment Officer of the Stagwell group and is responsible for the in his current role as Partner at The Stagwell Group, where he is responsible for sourcing, group’s capital raising and deployment strategies, including targeting, sourcing, and integrating, and scaling the firm’s portfolio of brands. executing on portfolio brand investments. Jason brings 15+ years of technology and media investment experience to his current role. Prior to joining The Stagwell Group, Jay served as the Global CEO at Penn, Schoen & Berland Associates, one of the most successful global political polling firms to evolve into a corporate Prior to joining Stagwell, Jason served as a Senior Strategy Manager at Microsoft, evaluating market research company. As Global CEO, Jay grew the firm’s revenues and profit by double digits areas of investment across the company. Jason assessed secular trends affecting Microsoft, annually and expanded its footprint to Germany, the Middle East, and Southeast Asia. directed the company’s assets to address opportunities, and selectively managed priority initiatives of the strategy group. Jay also served as Executive Vice President, Worldwide at global public relations firm, Burson Marsteller, where he sat on the firm’s senior leadership team and was responsible for several key Previously Jason spent over a decade as a senior investment professional at hedge funds in functions, including marketing, communications, new business development, and senior talent New York and Los Angeles, including SAC Capital and Intrepid Capital. Jason invested across acquisition. In 2012, Jay was recognized by PRWeek as one of the Top 40 Under 40 rising stars in the technology, media, and telecom sectors, with a focus on internet & new media. the public relations industry and in 2011, under his leadership, Burson Marsteller was awarded the Jason also has expertise in event-driven & special situation transactions, having served as an Holmes Report North American Agency of the Year. analyst at Empyrean capital. Jason began his career in the mergers & acquisitions department Jay has worked with both high level political and corporate clients, including former President Bill of Morgan Stanley, executing deals in the industrial & technology sectors. Clinton, the Democratic National Committee, and Fortune 500 companies such as Verizon, Pfizer, Jason graduated cum laude from Georgetown University with a Bachelor’s Degree in Finance Procter & Gamble, and Accenture, among many others. and International Business. Jay graduated cum laude from American University with a Bachelor’s Degree in Political Science. 7 STAGWELL SENIOR LEADERSHIP FIVE YEARS & 26 INVESTMENTS + INTEGRATIONS TOGETHER RYAN GREENE | Chief Financial Officer BETH LESTER SIDHU | Chief Operating Officer & Chief Marketing Officer Ryan Greene, Chief Financial Officer of Stagwell, has extensive experience providing finance, Beth Lester Sidhu is Chief Operating Officer and Chief Marketing Officer at the Stagwell Group. transaction and operations leadership to both private and public sector companies. Beth manages Stagwell’s acquisition operations and leads its innovative shared services function across new business, marketing, product, and technology development. She is also the executive Before joining Stagwell in 2015, Ryan served as a Financial Management Consultant at sponsor for Stagwell’s largest cross-company engagements. MorganFranklin Consulting. He provided strategic business and financial operations advice to senior client executives, specifically in the areas of short and long-term financial plans, Beth has focused her career at the intersection of business, news and politics. Prior to joining operational improvement and optimization, and financial reporting in both a GAAP and Pro Stagwell, Beth was the creative mind behind POLITICO’s award-winning live events division. Beth Forma basis. He has serviced clients across a variety of industries, including advertising started the team, working across the editorial leadership and POLITICO’s strategic partners from technology, healthcare, financial services, and defense contractors. the Fortune 500 such as Microsoft, Starbucks, and Bank of America. During her tenure, she hosted over 500 successful events around
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