Event Reporting Template Alice Springs Beanie Festival, 2018
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Event Reporting Template Alice Springs Beanie Festival, 2018 Event description Event name: Alice Springs Beanie Festival Date/s: 29/6/18-15/7/18 Location/s: Araluen Arts Centre Alice Springs Organising body: Alice Springs Beanie Festival Inc Key contact person: Jo Nixon Other funders and partners: Alice Springs Town Council, Araluen Arts Centre Key event photo: Audience Total number of attendees: Alice Springs 55% Other NT 2% Melbourne 8% Victoria 6.5% Sydney 4% Other NSW 4% Brisbane 1.5% Other QLD 3% Adelaide 4% Other SA 1.5% Perth 1% Other WA 1% Hobart 2% Other Tas 1% ACT 1.5% Overseas 4.5% Total 6359 Total number of staff and volunteers: 120 Attendee demographics: See evaluation forms attached Event description & strategic objectives What was the highlight of the event? The 2018 Alice Springs Beanie Festival was the biggest Beanie Festival in the world. 500 beanie makers from around the world sent in 6646 handmade creations to Beanie Central and 195 exquisite beanies to the National Beanie Exhibition. 7000 visitors attended the festival purchasing over 4600 beanies worth $192 000 breaking records of past years. 120 volunteers from around the globe also travelled to Alice Springs to help us run the best Festival ever. The highlight was the bringing together both locals and visitors from around the world to share in the artistic and community spirit that is the Alice Springs Beanie Festival. In May beanie making workshops were held over 2 weeks in Yuendumu and Haasts Bluff with Kristian Malenski and Julie Kitson (Indigenous beanie maker from Willowra community) as the workshop tutors. A series of workshops were also run in Alice Springs with the children who attend the Yapa Styles group. Titjikala Arts also ran a felting workshop making amazing beanies with Wendy Bailye from Brisbane. The workshops were well attended (about 60 participants) and the resulting beanies were gorgeous. Some beanies won prizes in the National Beanie Competition and many were sold over the 2-week exhibition generating funds for the beanie makers. These workshops were funded by a grant from FestivalsNT. The funding also allowed us to bring in artists from Titjikala, Willowra and from the Town Camps to attend the Festival weekend. 18 Indigenous artists ran beanie making workshops and demonstrations for the visiting public. Over 60 people sat with the artists over the weekend (and hundreds more watched quietly on). They learnt how to needle felt a beanie, the cultural stories told in the beanies and some local Indigenous words for pictures in the beanies. It was an amazing exchange of stories and culture as everyone sat together peacefully creating art. The Beanie Festival was born 22 years ago because of a workshop to teach the Indigenous women of Yuendumu beanie making. We consider our core business is to include the Indigenous artists of Central Australia. It is what sets us apart from other beanie festivals. They love being a part of the Festival learning new skills and the public love meeting them and seeing their works. We hope to be able to continue to include them in future festivals. In the lead up marketing was extensive with advertisements in both art and travel magazines and websites (Textile Fire Forum, Embellish, Felt, Frankie Magazine, Fibre Art Now, Arts Hub, QANTAS Spirit, Outback Now, Homespun, Centralian Advocate and Alice Springs News, 8HA, SunFM radio and 8CCC). We were also listed on ‘What’s On’ calendars in ResidentNT, QANTAS Spirit magazine, Art Alamac, ArtsHub, Art Trail magazine and RedHotArts. Posters were distributed around Australia and throughout Alice Springs and the NT. We had a website presence on Trip Advisor, ATDW, Alice Springs Town Council, Tourism Central Australia and TourismNT. We also posted frequently on our Facebook and Instagram pages. The media highlight was coverage and 4 live crosses to the Today Show from the National Beanie Exhibition with several interviews with beanie makers and committee members. (A 4am start at -3 degrees on the Wednesday before the Festival is dedication to the cause!) The Festival weekend started with a Sponsors morning tea in the Exhibition Gallery which was well attended by both Government and private sectors hearing the story of the Festival and enjoying the amazing array of beanies. On the Friday night the official opening was well attended. This was primarily sponsored by the Alice Springs Town Council. The stage (set up in the Araluen carpark) was adorned with the giant beanie and we were entertained by an array of local performers both Indigenous and others, including Drum Atweme, Rusty and the Infidels, Yapa Aboriginal Styles and the Not Real Cowboys. The winning beanie show was also announced, and His Worship the Mayor Damien Ryan opened the Festival, with a Welcome to Country by Pat Ansell Dodds. There were 8 local food stalls and the Araluen Bar was open creating a humming, exciting Alice Springs night. The rest of the week-end was full off many events. Central Craft held 30 textile workshops which were well attended, Tjanpi Desert Weavers ran 2 workshops both sold out, Batchelor Aboriginal Institute ran 4 Indigenous art workshops, the Purple House had a bush medicine stall, 8CCC did live broadcast with interviews and music, there was a children’s craft workshop where lovely, old ladies taught many enthusiastic children, free crochet workshops, needle felting with the Indigenous artists, our famous teashop, cake stall and BBQ and of the course the thrill of the chase in Beanie Central to find the perfect beanie and the intrigue of the National Beanie Exhibition creations. Through a generous donation we offered a Youth Scholarship again this year inviting a young person to join the Committee and learn about putting on a Festival, thereby bringing the younger generation into the mix. Maika won the scholarship and spent 10 days helping to curate the Exhibition, set up Beanie Central, produce video and photograph content for Social Media, work in the teashop and catalogue the beanies. She was a fabulous asset to the Festival and learnt many new skills. We also took the effort to look after our volunteers this year. Most travel from around the world to attend the Festival, many had been before and knew the ropes the rest were Beanie Virgins. We had a Volunteers Welcome Drinks prior to opening to share what the weekend will bring and meet one another, then on the Sunday night a thank-you dinner at the Gillen Club with the chance to relax, mingle and share stories and adventures. Feedback through social media, evaluations and visitors book were all very positive. The volunteers and beanie makers were all thrilled to be a part of the Beanie Festival. And the committee proud of what we achieved. Hooray!!! Please see supporting documents in attachments (program, evaluations, visitor numbers). Also attached is a detailed report of spending for FestivalsNT grant and an overall profit and loss for the Festival to date What would you like to improve in future iterations of the event? Space is always an issue, speaking to the director of Araluen, Whitchettys is to be renovated and extended in December this year which should improve things for future beanie festivals. We have decided to extend some of the opening hours as requested by the public. More food on the Friday night. Tweak some of the volunteer shifts. But overall we have a well oiled program that everyone loves, and receive lots of comments bout how well the festival and volunteers are organised and how smoothly everything runs. (If this event has been held before) What did you try that was new and different in this event this year? Batchelor Institute held a series of Indigenous run textile workshops for the first time. They were a huge success and we hope to include them again in future years. Please explain how your event met the strategic objectives of FestivalsNT Funding. Answer at least two of the following questions- 1. How did this event showcase the NT? The Beanie Festival core business is to ensure local and remote Indigenous artsists are included and have ownership of the Festival, it’s what makes our Beanie Festival unique. Having beanies made during our remote workshops on Exhibition and for sale showcases the NT and it’s unique residents. Having the Indigenous Artists visit the Festival and run workshop for the tourists also promotes the NT to visitors and gives them a feel for the local culture and how rich it is. 2. How did this event attract visitors to the NT? We have over 500 beanie makers from around the world create beanies for the Festival and nearly a third of them travel to the NT to volunteer at the Festival. We spend a lot of effort ensuring the volunteers and beanie makers are made to feel welcome, appreciated, special and loved. Much time is spent on the processes of cataloguing, decataloguing, writing cheques, volunteer shifts, welcome drinks, farewell dinners, listening to stories, sharing ideas, posting on FB, keeping website up to date……all these things make beanie makers and volunteers feel included and a part of the beanie family…and then they spread the word to all their friends…and they rebook tickets for next year…and their friends book tickets….and they all love coming to the Territory and being a part of the amazing NT community spirit. 3. What was this event’s impact on the community? What does it add to cultural/community life in the NT? The Beanie Festival brings Alice Springs alive for both the local community and visitors alike. It is full of community spirit and brings art and culture in a touchable, wearable, inspiring, colourful, joyful experience.