Pizza Hut and Other Restaurants and Order a Big Mac and Fries
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FAST FOOD BUSINESS Fast food has become an icon in American culture, so powerful that the average American consumes 4 servings of fast food every week. Without even thinking of fast food we happily drive up to McDonalds and Pizza Hut and other restaurants and order a Big Mac and fries. It's as easy as brushing your teeth at night. The restaurant business in the United States is one whose importance has grown substantially in the last two decades of the twentieth century. Americans spend a greater and greater share of their money on prepared food eaten outside of the home; by the end of the century, nearly half of Americans consumed at least one meal a day in a restaurant. LIMITATIONS OF FAST FOOD Fast food is bad because it is usually high in fat. Many fast foods are fried in fat - even if they are heated up in an oven. Fast food is also high in calories. Indeed, the growth of fast-food outlets is believed to be a prime cause of obesity in the USA. However, no matter how concerned we are about weight and calories, it's difficult to give up fast food entirely. So if you enjoy fast food, have it occasionally but choose carefully. Choose salads and grilled foods 1 instead of fried foods, and avoid the high-fat, high-calorie toppings, like mayo, ranch dressing and others. YUM BRAND – HISTORY Yum! Brands Inc. (NYSE:YUM), based in Louisville, Kentucky, is the world's largest restaurant company in terms of system restaurants with more than 33,000 restaurants in more than 100 countries and territories. Four of the company's restaurant brands - KFC, Pizza Hut, Taco Bell and Long John Silver's - are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver's brands. The company and its franchisees today operate over 2,600 multibrand restaurants. Outside the United States in 2003, the Yum! Brands' system opened about three 2 new restaurants each day of the year, making it one of the fastest growing retailers in the world. In 2002, the company changed its name to Yum! Brands Inc. from Tricon Global Restaurants Inc. to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange. For the past two years, the company has been recognized in Fortune Magazine's top 50 "Best Companies for Minorities," claiming the number-one spot for "managerial diversity." The Yum! Brands, Inc. organization is currently made up of six subsidiaries organized around its five core concepts, KFC, Pizza Hut, Taco Bell, A&W All-American Food Restaurants and Long John Silvers.. Each of Yum! Brands' concepts are engaged in the operation, development, franchising and licensing of a system of both traditional and non-traditional QSR units. Non-traditional units include express units and kiosks which have a more limited menu and operate in non-traditional locations like airports, gas and convenience stores, stadiums, amusement parks and colleges, where a full- scale traditional outlet would not be practical or efficient. In addition, there are approximately 367 units housing more than one concept ("2n1s"). Of these, approximately 354 units offer both the full KFC menu and a limited menu of 3 Taco Bell products, and approximately 13 units offer both the full KFC menu and a limited menu of Pizza Hut products. In each concept, consumers can either dine in or carry out food.. Each concept has proprietary menu items and emphasizes the preparation of food with high quality ingredients as well as unique recipes and special seasonings to provide appealing, tasty and attractive food at competitive prices. YUM BRANDS FIVE RESTAURANTS KFC KFC operates in 74 countries and territories throughout the world under the name "Kentucky Fried Chicken" and/or "KFC." It was founded in Corbin, Kentucky by Colonel Harland D. Sanders, an early developer of the quick service food business and a pioneer of the restaurant franchise concept. The Colonel perfected his secret blend of 11 herbs and spices for Kentucky Fried Chicken in 1939 and signed up his first franchisee in 1952. By the time KFC was acquired by PepsiCo in 1986, it had 4 grown to approximately 6,600 units in 55 countries and territories. KFC restaurants offer fried chicken products and some also offer non-fried chicken-on-the-bone products,. KFC restaurants also offer a variety of side items, such as biscuits, mashed potatoes and gravy, cole slaw and corn, as well as desserts and non-alcoholic beverages. Their decor is characterized by the image of the Colonel and distinctive packaging includes the "Bucket" of chicken. PIZZA HUT Pizza Hut operates in 84 countries and territories throughout the world under the name "Pizza Hut" and features a variety of pizzas with different toppings as well as pasta, salads, sandwiches and other food items and beverages. The distinctive decor features a bright red roof. The first Pizza Hut restaurant was opened in 1958 in Wichita, Kansas, and within a year, the first franchise unit was opened. By 1977, when Pizza Hut was acquired by 5 PepsiCo, its U.S. restaurant system had grown to nearly 3,200 units. Today, Pizza Hut is the largest restaurant chain in the world specializing in the sale of ready-to-eat pizza products. As of year-end 1996, the concept had grown to more than 12,300 units. In 1996, worldwide system sales exceeded $7.4 billion; however, U.S. same store sales at Company- operated units decreased 4% reflecting fewer transactions. In contrast, U.S. same store sales at Company-operated units had increased a solid 4% in 1995 driven by the introduction of new products, such as Stuffed Crust Pizza. In the first half of 1997, same store sales at Company- operated units in the U.S. declined 7% at Pizza Hut. This reflects an 8% decline in the first quarter and a 5% decline in the second. In the first four weeks of the third quarter, however, same store sales were once again achieving positive growth over the prior year. Average U.S. system- wide sales per unit in 1996 were $620,000. For ten of the last twelve years, Pizza Hut was named Best Pizza Chain in America in the "Choice in Chains" national consumer survey published annually by Restaurants & Institutions Magazine. Also, the January 1997 Consumer Reports named Pizza Hut as the best pizza chain in America. TACO BELL 6 Taco Bell operates under the name "Taco Bell" and specializes in Mexican style food products, including various types of tacos and burritos, salads, nachos and other related items. The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California, and in 1964 the first Taco Bell franchise was sold. By 1978, when it was acquired by PepsiCo, the Taco Bell system had grown to approximately 1,000 units. Today, Taco Bell dominates the U.S. Mexican QSR segment. Taco Bell units feature a distinctive bell logo on their signage. By year-end 1996, there were more than 6,800 Taco Bell units in 17 countries and territories, with system-wide sales of $4.7 billion. LONG JOHN SILVERS Long John Silver's is America's largest quick-service seafood chain with more than 7 1,200 units worldwide. The concept was developed in 1968 and the first Long John Silver's Fish 'n' Chips opened in 1969. Long John Silver's, whose name was inspired by Robert Louis Stevenson's classic Treasure Island, found overwhelming acceptance for this new approach. While the initial restaurants were small wharfside buildings, today's restaurants have updated exteriors that sport a stronger retail identity with bolder colors, accent stripes, illuminated canopies on drive-thrus, and a new roof design. As the concept has grown, Long John Silver's menu has likewise evolved. Today, we offer a menu that meets the desire of consumers looking for more variety and great taste. Our exciting array of flavor profiles and taste sensations includes a variety of signature batter-dipped fish, chicken, and seafood; breaded fish; a signature sandwich line; salads and desserts. A&W ALL-AMERICAN FOOD 8 Eighty years ago in Lodi, California, Roy Allen opened his first root beer stand and started what was to become America's first fast food chain. Allen experienced tremendous success and in 1923, joined in partnership with Frank Wright creating the name, A&W. In 1925, A&W began to franchise and by 1933 had over 170 units in the mid- western United States. In 1995, Sid Feltenstein recognized the potential of this American icon and purchased the company. With America's fondness for nostalgia and the memories of frosty root beer floats, a rejuvenated A&W emerged and launched a new era of growth unlike any in its history. Mr. Feltenstein, a food service veteran of over 25 years, is continuing to develop new restaurants across the country and around the world. Today, customers can enjoy A&W Root Beer floats and hamburgers in over 1100 locations. ORGANIZATION STRUCTURE OF YUM BRANDS 9 YUM BRANDS Taco Bell KFC Pizza Hut A & W Long Silver John India North West South East Devyani Dodsal Pizzeria Favourite Pvt. Ltd. Corp. Foods Pvt. Ltd. Pvt. Ltd. YUM BRANDS MISSION The Mission Statement of Yum! Brands, Inc... pledge to conduct their business according to this set of truths, which 10 they believe to be the foundation for building the best restaurant company in the world.