Pizza Hut Warning: Page using Template:Infobox company with division, but in the Yum! China Division), Hong Kong, unknown parameter “slogan”(this message is shown South Korea, Myanmar, and Macau. Pizza Hut was one only in preview). of the first American franchises to open in Iraq.*[8] The company announced a rebrand that began on Novem- Pizza Hut is an American restaurant chain and interna- ber 19, 2014. The rebrand was an effort to increase sales, tional franchise, known for its Italian-American cuisine which dropped in the previous two years. The menu was menu including pizza and pasta, as well as side dishes and expanded to introduce various items such as crust flavors desserts. The company has over 15,000 locations world- and eleven new specialty pies. Work uniforms for em- wide as of 2015, and is a subsidiary of Yum! Brands, ployees were also refreshed.*[9] Inc., one of the world's largest restaurant companies. 2 Concept 1 History Athens, Ohio: distinctive roof and older white sign used before The first Pizza Hut (pictured) opened on June 15, 1958 in 1999, typical of U.S. Pizza Hut restaurants Wichita, Kansas Pizza Hut was founded in June 1958 by two Wichita State University students, brothers Dan and Frank Car- ney, as a single location in Wichita, Kansas.*[2] Before closing in 2015, the oldest continuously operating Pizza Hut was in Manhattan, Kansas, in a shopping and tavern Pizza Hut EXPRESS signage and logo. district known as Aggieville near Kansas State University. The first Pizza Hut restaurant east of the Mississippi was Pizza Hut is split into several different restaurant formats; opened in Athens, Ohio in 1966 by Lawrence Berberick the original family-style dine-in locations; store front de- and Gary Meyers. livery and carry-out locations; and hybrid locations that Pizza Hut's international presence includes Canada and have carry-out, delivery, and dine-in options. Some full- “ Mexico in North America, India (not in the Pizza size Pizza Hut locations have a lunch buffet, with all- ” Hut division, but in the Yum! India division),*[3]*[4] you-can-eat pizza, salad, bread sticks, and a pasta bar. Bangladesh,*[5]*[6] Pakistan, Australia, United King- Pizza Hut has other business concepts different from the “ ” “ ” dom, Sweden, Spain, Turkey, Honduras, Costa Rica, store type; Pizza Hut Bistro locations are Red Roofs El Salvador, Guatemala, Colombia, Venezuela, Chile, which have an expanded menu and slightly more upscale Brazil, Peru, Ecuador,*[7] and Nicaragua, and its Asian options. presence includes Japan, Qatar, the Philippines, Vietnam, An upscale concept was unveiled in 2004, called “Pizza Thailand, Malaysia, Indonesia, China (not in Pizza Hut Hut Italian Bistro”. At 50 U.S. locations, the Bistro 1 2 4 ADVERTISING is similar to a traditional Pizza Hut, except the menu What 1 Billion Customers Want and How to Sell it to Them, features new, Italian-themed dishes such as penne pasta, stated middle class Chinese perceive Pizza Hut as “akin chicken pomodoro, and toasted sandwiches.*[10] Instead to fine dining”even though Pizza Hut was“China's largest of black, white, and red, Bistro locations feature a bur- and most successful foreign casual dining chain”. gundy and tan motif.*[11] Pizza Hut Bistros still serve the chain's traditional pizzas and sides. In some cases, Pizza Hut has replaced a “Red Roof”location with the new concept.“Pizza Hut Express”and“The Hut”loca- 3 Products tions are fast food restaurants. They offer a limited menu with many products not seen at a traditional Pizza Hut. Pizza Hut experiments with new products, discontinu- These type of stores are often paired in a colocated lo- ing less successful ones. In North America, Pizza Hut cation with a sibling brand such as WingStreet, KFC or has notably sold these: “Stuffed crust”pizza, with the Taco Bell, and found on college campuses, food courts, outermost edge wrapped around a cylinder of mozzarella theme parks, bowling alleys, and in stores such as Target. cheese; “Hand-Tossed”, more like traditional pizzeria Vintage “Red Roof”locations, designed by architect crusts; Thin 'N Crispy, a thin, crisp dough which was Richard D. Burke, can be found in the United States and Pizza Hut's original style; Dippin' Strips pizza, a pizza Canada; several exist in the UK, Australia, and Mexico. cut into small strips that can be dipped into a number of In his book Orange Roofs, Golden Arches, Phillip Lang- sauces; and its largest product, the Bigfoot pizza. don wrote that the Pizza Hut “Red Roof”architecture The Stuffed Crust pizza was introduced in March 26, “is something of a strange object – considered outside 1995. By the end of the year it had become one of their the realm of significant architecture, yet swiftly reflect- most popular lines.*[18] ing shifts in popular taste and unquestionably making an impact on daily life. These buildings rarely show up in There are regional differences in the products and * architectural journals, yet they have become some of the bases. [19] The company has localized to Southeast Asia * * most numerous and conspicuous in the United States to- with a baked rice dish called Curry Zazzle. [20] [21] day.”*[12] On May 9, 2008, Pizza Hut created“The Natural”pizza, Curbed.com reports,“Despite Pizza Hut's decision to dis- which featured natural ingredients and was sold in Seattle, continue the form when they made the shift toward deliv- Denver, and Dallas. This was discontinued on October * ery, there were still 6,304 'traditional units' standing as of 27, 2009 in the Dallas market. [22] 2004, each with the shingled roofs and trapezoidal win- Pizza Hut developed a pizza for use as space food, dows signifying equal parts suburban comfort and strip- which was delivered to the International Space Station in mall anomie.”This building style was common in the late 2001.*[23] It was vacuum sealed and about 6 inches (15 1960s and early 1970s. The name“Red Roof”is some- cm) in diameter to fit in the station's oven.*[23] It was what anachronistic now, since many locations have brown launched on a Soyuz and eaten by Yuri Usachov in or- roofs. Dozens of “Red Roofs”have closed or been re- bit.*[24] located or rebuilt.*[13] In recent years, the chain has seen a downturn in prof- Many “Red Roof”branches have beer if not a full bar, its. It was stated in 2015 the franchise would be pumping music from a jukebox, and sometimes an arcade. In the more capital into their London branches. Pizza Hut is in- mid 1980s, the company moved into other successful for- stalling cocktail bars in its London branches as part of a mats including delivery or carryout and the fast food“Ex- £60 million bid to win back “the Nando's generation” press”model. .*[25] 2.1 China 4 Advertising In China, Pizza Hut (simplified Chinese: 必 胜 客; traditional Chinese: 必勝客; pinyin: Bìshèng Kè) used an altered business model, offering a fine dining atmosphere with knives and forks and using an expanded menu cater- ing to Chinese tastes.*[14] By 2008 Pizza Hut operated restaurants and delivery locations. That year the com- pany introduced“Pizza Hut Express”, opening locations in Shanghai, Shenzhen, and Hangzhou.*[15] There were 160 restaurants in 40 Chinese cities in 2005.*[16] As of * Logo from 1975 to 1999 2015, Pizza Hut had 1,903 restaurants in China. [17] (still in use at some older locations), inspired by the Red Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng) and Roof building Michael Zakkour, authors of China's Super Consumers: 4.2 United Kingdom 3 4.1 United States game was filled with Pizza Hut advertising the first ever console video game with product placement and pizza that would refill the character's life. Pizza Hut's first television commercial was produced in In 1994, Donald Trump and his then-wife Ivana Trump 1965 by Bob Walterscheidt for the Harry Crow agency in appeared in a commercial. The last scene of the com- Wichita and was entitled “Putt Putt to the Pizza Hut”. mercial showed Ivana Trump asking for the last slice, to The ad, which looks just like an old movie, and it fea- which Donald replied, “Actually dear, you're only enti- tures a man in a suit and tie, which is played by Ron tled to half”, a play on the couple's recent divorce. Williams, production manager for KAKE-TV at the time, as he starts ordering a take-out and driving his 1965 Mus- In 1995, Ringo Starr appeared in a Pizza Hut commercial tang JR to Pizza Hut, where he is chased by a variety which also featured The Monkees. A commercial with of townspeople portrayed by neighborhood kids, Wal- Rush Limbaugh dates from the same year, in which he terscheidt and his daughter, and various employees for boasts“nobody is more right than me,”yet he states for Harry Crow and KAKE-TV. He picks up his pizza and the first time he will do something wrong, which was to goes back to his house, where all of his pizza is eaten by participate in Pizza Hut's then “eating pizza crust first” the townspeople before he can take a bite, which makes campaign regarding their stuffed crust pizzas. the man upset as he calls Pizza Hut again. The ad first In 1999, the announcer says,“The best pizzas under one aired on November 19, 1966 during halftime of the Notre roof”in the Big New Yorker pizza commercial seen on “ ” Dame vs. Michigan State Game of the Century , and the PlayStation Pizza Hut Demo Disc 1.