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TNW2011 Howard Lindzon 27-2927-29 APRILAPRIL 20112011 AMSTERDAM,AMSTERDAM, NLNL CONFERENCECONFERENCE FACTS & FIGURES SPEAKERS, SPONSORS & VISITORS SPEAKERS “BEST AUDIENCE IN THE WORLD. TALL, BEAUTIFUL AND VERY SMART.” ANDREW KEEN „WHAT SETS THE THE NEXT WEB APART IS A FOCUS ON THE INTERNET AS A KEY DRIVER FOR A GLOBAL MARKET. THEIR INTERNATIONAL VIEW IS UNIQUE, MAKING THEIR BLOGS A MUST READ AND THEIR CONFERENCES A MUST ATTEND FOR PROFESSI- ONALS LIKE ME WHO DO BUSINESS AROUND THE GLOBE.” WERNER VOGELS, CTO AMAZON PREVIOUS SPEAKERS INCLUDE: Robert Calliau (co-developer of the World Wide Web) • Tim Ferriss (Author of Four hour Workweek, angel investor) • Mark Earls (Author of Herd) • Lisa Gansky (Author of The Mesh, serial entrepreneur) • Florie Brizel (Author of Mobilology) • Michael Arrington (Founder TechCrunch) • Werner Vogels (CTO Amazon) • Rod Beckstrom (Author of Starfish and the Spider, CEO and President of ICANN) • Kevin Rose (Digg) • Kevin Kelly (author of Technium and visionary) • Jeff Jarvis (author of What Would Google Do) • Matt Mullenweg (Founder WordPress) • Garret Camp (Founder Stum- bleUpon) • Chris Sacca (investor Twitter and other cool startups) • Bradley Horowitz (VP product at Google) • Robert Scoble (Scobleizer) • Andrew Keen (author Cult of the Amateur) • Gill Penchina (CEO Wikia) • Eric A. Meyer (HTML and CSS guru) • Nova Spivack (CEO Twine) • Adeo Ressi (Founder The Funded) • Dick Hardt (Identity 2.0) • Deborah Schulz (Social Media girl) • Jeff Clavier (Investor) • Saul Klein (Investor) • Tapan Bath (Yahoo frontdoors) • Rick Falkvinge (founder Pirate Party) • Steve Rubel (Director Digital at Edelman PR) • Alexander Ljung (CEO Soundcloud) • Mark Randell (Chief Strategist Digital Media at Adobe) • Marion Sundar (Chief Social Media LInkedIn) • Pablos Holman (the notorious hacker) OUR SPEAKERS ARE NOT ALLOWED TO TALK ABOUT THEIR COMPANY. From our experience we can say that product pitches from keynote speakers have the opposite effect with European audiences (or at least our audience). We only showcase exclusive talks, this is one of the main reasons our attendees feel true value for money. SPONSORS „THE NEXT WEB GAVE US REALLY (MARKETING) VALUE FOR (SPONSORING) MONEY.” – ADA KNOL, SUN MICROSYSTEMS SPONSORS OF THE NEXT WEB CONFERENCE INCLUDE LEADING GLOBAL TECH COMPANIES SUCH AS: BOOKING.COMBOOKING.COM OnlineOnline HotelHotel ReservierungenReservierungen VISITORS THE NEXT WEB IS THE LEADING WEB AND MOBILE CONFERENCE FOR ENTREPRENEURS DEVELOPERS C-LEVEL DECISION MAKERS FROM MULTINATIONALS INVESTORS TECH COMPANIES SOCIAL MEDIA STRATEGISTS INFLUENCERS CONFERENCE We don’t give away free conference passes (exceptions for industry press). Everybody has the same incentive to get the VISITOR most out of the conference. We do want the attendees to leave with at least 10 times the value they invested in the V conference. Therefore we put a lot of effort in creating an inspiring and fun atmosphere. 0 100 500 1.000 2006 280 2007 500 2008 700 2009 850 2010 1.000 1.193 ATTENDEES from 43 countries (54% from abroad) CONFERENCE NORDICSNORDICS 4,5%4,5% || 5454 visitorsvisitors RUSSIA/UKRAINERUSSIA/UKRAINE 3,3%3,3% || 3939 visitorsvisitors UNITEDUNITED KINGDOMKINGDOM 8585 visitorsvisitors || 7,1%7,1% GERMANYGERMANY UNITEDUNITED STATESSTATES 2,8%2,8% || 3333 visitorsvisitors 4646 visitorsvisitors || 3,9%3,9% NETHERLANDSNETHERLANDS OTHEROTHER 46%46% || 553553 visitorsvisitors 28,3%28,3% FRANCEFRANCE 1,5%1,5% || 1818 visitorsvisitors BELGIUMBELGIUM 2,6%2,6% || 3131 visitorsvisitors NETWORKING WHENWHEN WEWE SAYSAY IT’SIT’S ININ CONFERENCE CONFERENCE IN AMSTERDAM AMSTERDAM,AMSTERDAM, ITIT ISIS ININ AMSTERDAMAMSTERDAM ANDAND NOTNOT ININ THETHE TNW invests signifi- SUBURBSSUBURBS ANAN cant time and deve- CONFERENCE CONFERENCE lopment in tools that HOURHOUR BYBY TRAIN.TRAIN. help you find the right people at the conference. See who LOCAL else is coming, search ECONOMIC for potential new business IMPACT 2011 contacts and make appoint- ments during the conference. 54% INTERNATIONAL If used correctly attendees get those BUSINESS TRAVELERS SPENDING AN AVERAGE extra contacts they miss out on other conferences. OF EUR 1.000 PER DAY It is a very intensive conference full of interesting and inspi- 640 INT. ATTENDEES ring talks and networking events and parties. Expect to be X 1.000 = 640.000 X 4 DAYS (AVERAGE exhausted after your trip to TNW and Amsterdam. Work STAY IN AMSTERDAM hard, Play hard is a motto we love. TNW is not only about FOR TNW) = inspiration and doing business, it’s also about fun and party. Every night there are parties in the city centre. EUR 2.560.000 Most attendees and speakers stay for a week to catch the whole Amsterdam experience, we arrange pre and after conference activities for them in Amsterdam. MEDIA COVERAGE BEFORE, AFTER AND DURING THE CONFERENCE EACH EDITION OF TNW CONFERENCE IS COVERED BY A BREADTH OF LEADING TECH MEDIA OUTLETS, REACHING A MULTI MILLION AUDIENCE. TECHCRUNCH • READWRITEWEB • MASHABLE • THE GUARDIAN • ZDNET • SONNTAGSZEITUNG • WIRED.COM • BRIGHT • BBC • BUSINESS NEWS RADIO • FINANCIEEL DAGBLAD • PRIME TIME NEWS NOS • NU.NL • WALLSTREET JOURNAL TNW BLOG REACHED HIGHEST PEAK IN THE MONTHS PRECEDING THE CONFERENCE: 3 MILLION! 1.200 VISITORS ATTENDING THE CONFERENCE FROM THE GROUND. BUT ANOTHER 37.395 UNIQUES PEOPLE WATCHING THE TNW LIVESTREAM. #TNW!#TNW! FACTS AND FIGURES: MENTIONS ON SOCIAL MEDIA DURING THE CONFERENCE 27.43027.430 SOCIAL MEDIA MENTIONS ABOUT TNW CONFERENCE IN 3 DAYS. 948948 MENTIONS WITH THE WORD ‘AMSTERDAM’ IN IT. THATS 1 ON 27 MENTIONS. 2671 RESULTS CHECKED. 9797%% 848 POSITIVE AND POSITIVE!POSITIVE! 63 NEGATIVE RESULTS. 4.0454.045 UNIQUE TWEEPS WHO TWEETED ABOUT TNW CONFERENCE 74.683.76374.683.763 POSSIBLE IMPRESSIONS. IF YOU ADD UP ALL FOLLOWERS FOR EACH TWEET. MOSTMOST TWEEPSTWEEPS HAVEHAVE AA VERYVERY HIGHHIGH REACHREACH ONON TWITTERTWITTER WHOWHO VISITVISIT TNW:TNW: HHIGHIGH ACTIVITYACTIVITY @rickmans @arispens @TNWconference @Palinuro @WouterBlok @cittiecait @tnw @nerissimo @dutchart @zarazum OW REACH IGH REACH OW REACH IGH REACH L H L @saintsal H @janvds55 @Fredhadi @TampaEFL @janklerk @sofia09 @roosvanvugt @VigilanceTech @Amalucky @mathys LLOWOW ACTIVITYACTIVITY nowstats PEOPLEPEOPLE LOVELOVE STATS.STATS. SPEAKERSSPEAKERS LIKELIKE MARKMARK RANDALLRANDALL ANDAND HOWARDHOWARD LINDZONLINDZON LOVELOVE STATSSTATS TOO.TOO. Mark Randall @markran „TNW CROWD IS AWESOME! DURING MY KEYNOTE Q&A THE AUDIENCE SAID "LET'S CREATE BIO: Chief Strategist, RANDUCATION.ORG!" Digital Media at Adobe, THE URL WAS CREATED Former: serial entrepreneur, BEFORE I LEFT THE STAGE!“ CEO at Serious Magic, co-founder Play Incorporated. UPDATES: 506 CONTRIBUTERS: 308 REACHED: 1082610 100 TWEETS 0 MINUTES 40 Howard Lindzon @howardlindzon „IT HAS NEVER BEEN A BETTER BIO: TIME TO START CEO/Co-Founder of Stocktwits, GP of Social Leverage Early Stage Fund, A WEB BUSINESS“ Creator of Wallstrip (puchased by CBS), Momentum & Acceleration RULE, #TNW2011 Love Popcorn UPDATES: 915 CONTRIBUTERS: 414 REACHED: 2829032 100 TWEETS 0 MINUTES 46 22 TWEETSTWEETS AA SECOND!SECOND! WHENWHEN HOWARDHOWARD WASWAS ROCKING.ROCKING. STATSSTATS OUTSIDEOUTSIDE THETHE BOUNDRIES!BOUNDRIES! PEOPLEPEOPLE LOVELOVE TNWTNW CONFERENCECONFERENCE ANDAND PUTPUT MOREMORE RELEVANTRELEVANT TWEETS...TWEETS... Once again, The Next Web has outdo- About to watch @patrick give some a ne itself. The venue is amazing. Just. haircut on stage in return for an HTC Wow. #tnw http://flic.kr/p/9CvReJ Desire HD. No other tech conference TWEET FROM @ROBERTGAAL would do this :) #TNW2011 28-04-2011 11:28 TWEET FROM @MARTINSFP 29-04-2011 16:59 All my love goes out to #tnw2011 !! Had a fabulous conference and met Liking the concept of a Speaker Bar at awesome people who I‘d love to meet #tnw2011. Where the speakers pour again! :) #appsterdam the drinks! TWEET FROM @JEROENBOS TWEET FROM @SAINTSAL 29-04-2011 20:59 29-04-2011 12:32 I love the #tnw2011 vibe! The opening animation at #tnw2011 is Big up 4 @patrick + @boris so cool. And the screen is insane. TWEET FROM @HUUB TWEET FROM @BURGEMEESTER 29-04-2011 14:56 29-04-2011 10:21 This Wikileaks panel is so controversial. High quality discussions. #TNW2011 #WIN TWEET FROM @NICOGRIFFIOEN 29-04-2011 11:06 SEESEE YOUYOU ALLALL ATAT #TNW2012!#TNW2012! infographic design by Michael Paukner, substudio.com.
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