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“Information That Works!” January 2008 a Publication of the Learning Resources Network Magazine “Information That Works!” January 2008 A Publication of the Learning Resources Network www.lern.org In this issue: Move CRM to learner sensemaking, says Durkin — page 7 Pioneering certificate programs confirm long-term viability — page 14 Peter Day: How your business changes in the 21st century — page 26 and much more! AtAt AA GlanceGlance for National and Community Service. is a reality, as evidenced by a recent home Some note, though, that many high care and rehabilitation convention in To- schools require volunteering, and it has kyo. Among the cutting-edge products in become a must-do for the college résumé. a country where nearly 22 percent of the population is 65 and older: • The robotic wheelchair mentioned Get Organized Month above Is your New Year’s resolution to get or- • A “power-assist” suit that enables ganized? January is the designated month! caregivers to lift and carry patients Streamline your life, create more time, with less strain Rapid Change lower your stress, and increase your • A robot that helps feed older and dis- Faculty members in higher education find profit! For more information, browse abled persons. themselves faced with not only the in- www.napo.net. exorable advance of technology into their Source: AARP Bulletin, November 2007 personal and professional lives, but also the presence in the classrooms of tech- Be Stingy nology-savvy NetGeneration students. As with most endeavors in life, it’s the Learning These students assume that everything little things that count. And with each When to is online, and that everything online is tank of gas being more and more valu- Be Quiet free. Many faculty members consider their able, here are a few suggestions for help- Most people course materials and content to be their ing your vehicle run more efficiently to don’t know when intellectual property. increase mileage: to shut up, accord- Faculty members think of technology • Take it easy. Aggressive driving — ing to a recent as technology. Students think of technol- speeding, rapid acceleration and sud- Staver Group Results ogy as environment. den stops — wastes gas. study. Here are a few questions to help • Clean house. Carrying an extra 100 you determine when to keep your mouth pounds in your vehicle can reduce shut: Buddy Up mileage by up to 2 percent, affecting • After you make your point, do you Being lonely takes a toll of the body that smaller vehicles more. Remove excess just have to add a few other com- seems to accelerate with age. A study by or unnecessary items. ments? University of Chicago researchers showed • Feel the breeze. Around town, leave • Do you say “in closing” more than that loneliness had little effect on the the AC off and open your windows. once before you really close? health of college students. However, But on the highway, open windows • Do you have to have the last word in people ages 50 to 68 with little social create drag at speeds above 40 mph, an argument or disagreement? contact showed higher blood pressure, so close for those speeds. lower levels of “good” cholesterol, and • Use the cruise. Using your cruise con- Here are some communication tips from higher levels of the hormone epinephrine. trol helps maintain consistent speed the Staver Group: The study adds to the growing evidence and saves fuel. • Be clear about what you are trying to linking social isolation to problems deal- • Clear it up. Replacing a dirty air filter communicate. ing with stress, poor sleep, weak immu- can improve a vehicle’s gas mileage • Avoid getting distracted by other is- nity and heart disease. by as much as 10 percent. sues, ideas, points stories etc. • Use “talk-ending” techniques like ask- Source: AARP Bulletin, October 2007 ing “What are the next steps?” or us- Robotics R US ing an example to wrap up. Imagine a wheelchair • Learn to tolerate silence. It’s effective. Volunteers Required? that powers itself to Volunteerism by college students a fixed destination, increased by 20% from 2002 to detecting and stop- 2005, says a study released re- ping at red lights cently by the Federal Corporation along the way. For the elderly in Japan, as- sisted-living technology 2 LERN Magazine | January 2008 In This Issue... Podcasting The latest on podcasting ............................ 6 Customers Move CRM to Learner Sensemaking ........ 7 Tips from Your Colleagues Latest tips focus on media ......................... 8 LERN Award Winners Best Programming ...................................... 9 Magazine Best Web Page .......................................... 10 Best Programming .............................. 15, 21 Best Brochure ........................................... 16 Best Web Site .............................. 22, 27, 28 “Information That Works!” Best Marketing.......................................... 33 Management Tips for Gen Xers on managing Boomers .. 11 LERN Magazine is the leading periodi- Past Board Chairs Contract Training cal on lifelong learning. It is published Doug Soo, Vancouver, BC, 2005 Positive growth trends in training ........... 12 by the Learning Resources Network Cecilia Bowie, Chicago, IL, 2004 Pete Hangen, Virginia Beach, VA, 2003 Sneak Preview (LERN), the leading international asso- Kim Roberts, Nedlands, Australia, 2002 What leading programs will be doing ..... 13 ciation in lifelong learning, with more Rita Martinez-Purson, Albuquerque, NM, 2001 Certificates than 4,000 members in 16 countries. Janet Lewis, Pierre, SD, 2000 Pioneering certificate programs confirm LERN provides training and consulting Karen Carney, CPP, Madison, WI, 1999 long-term viability ................................ 14 to providers of lifelong learning pro- Mary Bruning, Lincoln, NE, 1998 Professional Development Jan Wahl, San Diego, CA, 1997 grams. LERN Magazine is available to Latest tips feature online tips Greg Johnson, Manhattan Beach, CA, 1996 Organizational Members. To join or for on marketing ......................................... 17 Mary Anne Varacalli, Media, PA, 1995 more information, call 800-678-5376 Hugh Hammett, Saratoga Springs, NY, 1994 Community Programming weekdays 8 am - 5 pm CT, or send e- Grace Smith (Pres.), Grosse Pointe, MI, 1993 Latest tips on low-cost promotion ideas .... 19 mail to info@lern.org. Rick T. Walsh (Pres.), Media, PA, 1992 Standards Greg Marsello (Pres.), Tiverton, RI, 1980-91 New national standards approved The LERN Team Dennis DuBe (Pres.), Longmont, CO, for certificate programs ........................ 20 1974-79 Here are some of the people on the LERN Continuing Education team. For more people on the LERN team, Latest marketing trends for single events .. 23 see the next issue of the LERN Magazine. Staff Greg Marsello, Vice President, Tiverton, RI Teaching Online Julie Coates, Vice President, River Falls, WI Tips for maximizing student self-reliance ... 24 Chair of the Board William A. Draves, President, River Falls, WI Thom Lowther, Washington, DC Teaching Debbie Barron, River Falls, WI Top tips to liven up your presentation .... 25 Christopher Olson, River Falls, WI LERN Board of Directors Danita Dickinson, Fort Collins, CO Keynote Dee Baird, Cedar Rapids, IA, Past Chair Rebel Rush, Manhattan, KS How your business changes Judy Gombita, Toronto, ON, Treasurer Gale Hughes, Manhattan, KS in the 21st century ................................ 26 Paula Hogard, Tulsa, OK, Chair-elect Jason Coates, Manhattan, KS Personal Development William A. Draves, River Falls, WI John K. Allen, Rosemount, MN Shear Sheep Success ................................ 31 Tammy Peterson, Hayward, WI Julia Fletcher, Dallas, TX Leadership Dondi Bender, Manhattan, KS Cheryl Green, Quincy, MA Leadership for the 21st Century: Gaurav Yadan, Bangalore, India Rita Martinez-Purson, Albuquerque, NM Integrating Generational Thinking....... 32 JonJay Stockslader, Niagara, NY Consultants Jan Wahl, San Diego, CA At A Glance ................................................ 2 James Wayne, Baltimore, MD Fred Bayley, Spindale, NC Kassia Dellabough, Eugene, OR DemograFacts ............................................. 4 Conference Highlights ................................ 5 Council Chairs Mary Dereshiwsky, Flagstaff, AZ Paul Franklin, Portland, OR LERN Resources ...................................... 34 Association, Cheryl Green, Quincy, MA Nancy Hulverson, Woodbury, MN What’s New at LERN .............................. 35 University, Steve Borowiec, Jacksonville, FL Suzanne Kart, Bay City, MI Community College, Cynthia McCabe, Julia King Tamang, Portland, OR On the cover: Best brochure award, Butler, PA Bill Strehl, Silver Spring, MD Continuing Studies at the University of Recreation, Mary Anne Kelly, Shoreline, Chris Smith, Elon, NC Richmond, Richmond, VA. Here’s a great WA; Andrew Binz, Mansfield, TX, and Phil Whatley, Birmingham, AL back page. It’s got color, large graphic, and Laura Guentner, Pepper Pike, OH Rick Walsh, Philadelphia, PA we really like the marketing tag line “What Public School, Marcia Kozel, Sioux Falls, SD Mike Zuziak, Grand Rapids, MI are you doing tonight?” It’s personal, encouraging, great marketing line. LERN Magazine | January 2008 3 DemograFacts Boomer Beginnings if one spouse adopts a new health behav- One Trip They may be approaching the age of re- ior, the other is likely to do the same. So Down the tirement, but for Boomers, life is just be- if one spouse exercises, quits smoking Aisle ginning. Boomers are reported to spend a or drinking, or gets a flu shot, the In 2004, most people staggering $2.3 trillion in annual house- other spouse will
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