The Timeshare Owners Study a Better Understanding of Timeshare Owners - and the Ones That Got Away!
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A G L OBA L P E R S P E C T I V E O N THE V A C A T I O N O W N E R S H I P I N D U S T R Y JANUARY-MARCH 2016 JANUARY-MARCH Perspective TH E WORLD WE SHARE The Timeshare Owners Study A better understanding of timeshare owners - and the ones that got away! T H I S I SS THE EDGE IN SOLID LEGAL HOTEL RESORTS: THE HEALTH 2015 DICK POPE LEGACY HALL DOCUMENTS REVOLUTION OF FAME LUNCHEON U E Well-prepared project documents can ensure Hotels Resorts have evolved to more than just The Grand Tour Foundation brought tourism that the consumer’s expectations are a luxurious getaway and are now providing industry professionals together to celebrate based on knowledge of the vacation product. a complete package of offerings. tourism leadership and honor three award winners. T H E GLOBAL MEETING F O GNEX 2016 MINDS A HUGE THANK YOU TO ALL OUR SPONSORS AND SUPPORTERS WHO HAVE MADE OUR 2016 EVENT POSSIBLE AND A PLEASURE. PLATINUM SPONSORS SILVER SPONSORS BRONZE SPONSORS CustomerCount© Enterprise Customer Feedback Solution EXHIBITORS ® tion Vaca S On end Me Changing Lives One Vacation at a T i m e CHARITY OF CHOICE New Orleans Ritz Carlton New Orleans, 2 - 5 February 2016 2016 GNEX Come celebrate Mardi Gras with us at our next exciting T GNEX Conference destination - The Big Easy. H E GLOBAL Experience the most unique city in the United States, while generating more business from our ever changing, MEETING always growing mix of senior level decision makers. Limited Early Bird Rate Tickets Available - Book Now! OF MINDS For Sponsorship, Exhibiting and Speaker Opportunities visit gnexconference.com WELCOME January-March 2016 Welcome... As we start off the new year we are excited to announce that Perspective Magazine will now be published quarterly, with more industry headlining news and articles in each issue. This new version of the magazine will continue to be distributed globally making it the only independent trade publication where a single advertisement or editorial 20 can truly reach a worldwide industry audience. The Timeshare Owners Study cover story gives a first-of-its-kind look at the online reputation Perspective Magazine of the timeshare industry from the consumer’s perspective. The study is comprised of more than 500,000 publicly available conversations that have been collected and analyzed by the Content Management INTUITION Intelligence platform and manually verified by its team to provide an insight into Christine Okoye what consumers are really saying about the timeshare industry. Advertising Sales The Edge in Solid Legal Documents is an article that focuses on the importance of well- Sharon Mattimoe prepared project documents and how they can be a vehicle to ensure that the consumer’s Telephone: +1 407 730 3565 expectations are based on adequate knowledge of the vacation product being acquired, (USA Office) including its limitations. Cell +1 321 948 1319 Email: [email protected] Hotel Resorts: The Health Revolution, reviews how hotel resorts have evolved from just a luxurious get-away to now providing a complete package of offerings that cover the range of Contributors what even the most discerning traveler may expect. Don Tarkenton Paul Morissette In the article Digital Transaction Management Is Far More than Adopting eSignature, Don Letvia M. Arza-Goderich Tarkenton discusses how digitalization can completely transform the entire business process for timeshare and vacation ownership companies. Judy Kenninger, RRP Emily Collins The story 2015 Shared Ownership Investment Conference Featured a Latin Beat, gives readers a recap on the 17th annual SOIC conference held from September 30 to October 2 at the Published by Fontainebleau Miami Beach. Perspective North America LLC, 4700 Millenia Blvd, Suit 370 In North American news, the 2015 Dick Pope Legacy Hall of Fame Luncheon article reveals Orlando, FL 32839, USA. three award winners who were honored at this special ceremony. Cover Design In the Report To The Friends Of Ron Haylock: Christel House South Africa Music Programme, Brand Tango the organization thanks its supporters and recognizes them for helping to bring the gift of music to the children of Christel House South Africa. Printed and distributed from the United States covering the world. Also available online at http:// perspectivemagazine.com The latest AMDETUR Update announced the launch of its second Specialization Course in Timeshare, while in the same region RCI hosted the biggest event for the Tourism Industry in All material in this publication is wholly protected by Latin America: LASOS - The Latin American Shared Ownership Summit 2015. copyright and all rights are reserved. This publication may not be reproduced in whole or in part without the prior written permission of the publisher, In the ATHOC Update, the council announced success for the Australian Timeshare industry Perspective North America LLC. Opinions expressed regarding Consultation paper 212. Additionally, Australia’s world-class tourism industry has in this publication are not necessarily those of the experienced a record-breaking year with significant increases in international visitor arrivals editor or Perspective North America LLC and no responsibility is accepted for inaccuracies in editorial and tourism expenditure. or advertising content. Meanwhile TATOC reflects on its achievements by comparing their current results to the A Proud Member Of: previous year. Enjoy! Paul Mattimoe CEO Perspective Group Vacation Ownership Financing READY FOR GROWTH? You can feel confi dent investing in vacation ownership developments with Capital One® Commercial Banking. We offer the balance sheet capacity of a top 10 U.S. bank with a team of seasoned professionals who understand the complexities of fi nancing timeshare and vacation ownership developments. Contact us to see how we can combine your vision with our commitment, insights, and fi nancing. James Casey Tom Meyerer [email protected] [email protected] (860) 348-8861 (646) 836-5038 Source: SNL Financial 4/30/2015. Subject to credit approval. Additional terms and conditions apply. Products and services are offered by Capital One, N.A., Member FDIC. © 2015 Capital One. Capital One is a federally registered service mark. All rights reserved. capitalone.com/commercial CCB151035NY_1_Vacation_PerspectiveNA_BeachChairs.indd 1 8/18/15 1:39 PM VACATION OWNERSHIP AD PERSPECTIVE NORTH AMERICA CLIENT Capital One ( NY ) APPROBATION CCB151035NY_1_Vacation_PerspectiveNA_BeachChairs CREATED August 18, 2015 1 MAC PRODUCER ACCOUNT CREATIVE Virginia Kornfeld (NY) Amelia MacGregor ARTIST Hilary Guilliams ( NY ) Reid Miller ( NY ) TAXI NY INSERTION MAGAZINE Perspective North America September 2015 230 Park Ave South, DATE(S) 12th Floor, New York, NY DPS TRIM 8.5” x 10.875 LIVE 7.875” x 10.125” BLEED 8.75” x 11.125” SPS USA 10003 / SPS T: 212.414.8294 COLOURS CYAN MAGENTA YELLOW BLACK F: 212.414.8444 I I I I MAGAZINE INFO Job Numbers: CCB151035NY_1_Vacation_PerspectiveNA_BeachChairs XXXX All colours are printed as process match unless indicated otherwise. Please check before use. In spite of our careful checking, errors infrequently occur and we request that you check this proof for accuracy. TAXI’s liability is limited to replacing or correcting the disc from which this proof was generated. We cannot be responsible for your time, film, proofs, stock, or printing loss due to error. HIRES PDFX1A CONTENTS 10 GLOBAL FEATURES 10. The Timeshare Owners Study 32. Digital Transaction Management is Far More In early 2015, National Timeshare Owners Association than Adopting eSignature (NTOA) commissioned INTUITION Brand Marketing to For timeshare and vacation ownership companies, produce the first annual Timeshare Owners Study. Unlike Digital Transaction Management (DTM) can completely anything previously undertaken in the industry, The transform the entire business process – from helping Timeshare Owners Study was constructed from online businesses secure competitive advantage to ensuring conversations about the timeshare industry with an aim that their financial assets are protected throughout the to better understand consumer perceptions and opinions. life of their contracts. 20. The Edge in Solid Legal Documents 38. 2015 Shared Ownership Investment Well-prepared project documents can be a vehicle to Conference Featured a Latin Beat ensure that the consumer’s expectations are based on The 17th annual Shared Ownership Investment knowledge of the vacation product being acquired, Conference held from September 30 to October 2 at including its limitations. the Fontainebleau Miami Beach, opened with a new addition: a half-day session conducted in Spanish and 26. Hotel Resorts: The Health Revolution Portuguese focusing on opportunities in Mexico, and Hotel resorts have evolved to more than just a Central and South America. luxurious getaway and are now providing a complete package of offerings that cover the range of what even the most discerning traveler may expect. 6 Perspective Magazine January-March 2016 20 38 26 32 44 NORTH AMERICA LATIN AMERICA 44. 2015 Dick Pope Legacy Hall of 54. Successful Conclusion to the Second Fame Luncheon Specialized Course in Timeshare The Dick Pope Legacy Hall of Fame Luncheon was Training is essential to the development of the tourism hosted by the Grand Tour Foundation on November industry, and with this in mind AMDETUR launched 13th, 2015 at the Wyndham Resort International Drive its second Specialization Course in Timeshare, which in Orlando, FL. This luncheon brought tourism industry was available in both online and classroom settings in professionals together to celebrate tourism leadership Mexico City. The course was once again a resounding and honor three award winners. The Dick Pope Legacy success. Its basic goal was to describe and analyze Awards were created to recognize leaders that have the history, environment, structure and operation of strengthened the sustainability of Florida’s hospitality the timeshare industry in order to help companies, and tourism industries. developers, sellers and providers of related services to make the best decisions.