Vol 34, No. 6 | Jun 5, 2021 | www.ResortTrades.com Resort Trades Every Resort; Every Month

Timesharing's Consolidation Climb Continues

THIS MONTH'S LEARNING CENTER PRESENTS: Shari Levitin: "The New Buyer's Journey"

Join us at 1:00 p.m. ET on June 1 for the Live Event or view it later on YouTube.com/ ResortTrades.

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2 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987

PUBLISHER’S CORNER How PR fits into the marketing mix by Sharon Scott Wilson, RRP

Throughout the online chat, Georgi and I We have been able to host two Showcases tossed around thoughts on how professionals since the launch of this product. The first in the timeshare industry – those who operate of these featured the president of Vacation resorts, as well as those businesses provide Innovations, Bryan Rand. Go to https://www. goods and services – can best include PR in youtube.com/resorttrades/bryanrand and their marketing mix. Georgi reminded viewers search for "The Business of Innovation." We Georgi Bohrod Gordon, Sharon Scott Wilson of the importance of knowing exactly what were greatly impressed with the aggressive RRP Publisher their messaging is and how best to define growth plans Bryan discussed for the their goal. “What do you wish to communicate company. During an online Trades Learning Center and who do you hope to speak to?” One tip Event held in May, Georgi Bohrod Gordon, she shared was for companies to fill their RRP, and I swapped ‘war stories’ and website with information, including an “about” thoughts about how PR fits into the timeshare page to share photos and bios of your staff. industry. We also chatted a little about how This helps encourage resort visitors, media, we’re using it in our businesses – she as and other stakeholders feel you’re authentic. head of an award-winning strategic planning, marketing and public relations company, Georgi asked about Resort Trades’ use GBG & Associates; and me when it comes to of print and broadcasting to reach resort publishing the only monthly print publication professionals. I explained we have a 30- in the timeshare industry, as well as our digital year history of sending a print edition of our Bryan Rand, President, properties. monthly magazine to virtually every resort Vacation Innovations professional in the industry. In both print and Georgi told how she had just started working online, we have a substantial directory listing Another Showcase held in May featured for a PR and advertising agency in Del Mar of business supplying goods and services to Jordan Beckner, president of Fiberbuilt and was very content. The only problem was resorts. Added to all this is our Resort Trades Umbrellas & Cushions. Jordan was able to that the three owners would meet behind Weekly, which is emailed to a substantial share the trends they’re currently seeing. closed doors every Friday to yell and scream subscriber base. Weekly is an e-publication His company is seeing pent-up demand for at each other, after which they’d come out, that shares the latest news releases we’ve shade products. (Search in YouTube.com/ and hand employees their weekly paychecks. received, as well as original feature articles. ResortTrades/JordanBeckner for “What do This went on for about six months. I imagine you cover your customers with?”) everyone got pretty accustomed to the weekly Most recently, we launched a weekly free fight until one Friday. This time when they webinar series in May of last year and invited emerged from the Friday meeting they gave speakers to appear at no charge in free each person a check for two weeks’ pay and “Lunch Bunch” events. Our idea was to offer a said they were closing the firm! ‘brown bag lunch’ 30-minute get-away: “Grab a sandwich and listen to one of your peers.” Poor Georgi! She was helping support a We began our online event initiative at the baby and a husband in law school; she really beginning of COVID. With so many working needed a job! Fortunately, a woman down from home or worse yet, not working at all, we the hall told her that Winner’s Circle Resorts felt it almost a public service to help connect was looking for a marketing “gal.” Georgi us all. Topics for the Trades Lunch Bunch interviewed with Jim Watkins, got the job, and events are meant to be of general interest immediately went home to have a big sobbing to timeshare resort professionals. Even now Jordan Beckner, President of fit for hours. How was she going to get the as we continue to expand and improve the Sales, Fiberbuilt Umbrellas & courage to confess to her parents that she Resort Trades Learning Center, we still feel Cushoins was going to work in the timeshare industry? we are contributing to the improvement and connectivity of our community. PR and marketing – whether using traditional In my case, I had graduated from American print or today’s online tools – as Georgi said, University in Washington, DC. The only In addition, I explained that we recently “It’s all about communication.” And while there industries in DC were – and still are – introduced the ability for vendors to purchase are more tools than ever today, it goes back government and trade associations for the a “Showcase.” For a nominal fee, we provide to ‘old-time’ PR: marketers still need to make most part. I took the association route and them with a platform to specifically discuss sure they create the right messaging for the wound up as Membership Director of ARDA their products and services and describe their right listeners. (or ARRDA at the time). Long story short: companies. We promote the showcases, I first wrote for Resort Trades beginning in both prior to and after the event. Plus, we 1997. At one time, I had tried to negotiate a are available to help them craft an interview, deal to buy the magazine from its founder, slideshow, and rehearsals for what can be Tim Wilson, but he decided against selling used as a virtual brochure that they can then it. Years later, after Tim and I married, I took circulate to prospects and clients and which over as publisher while Tim focused on his will have the third-party credibility of The retirement community development. These Trades Publishing Company. days I joke that although I was unable to buy the magazine, I acquired it the ‘hard way’!

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Published by Wilson Publications, LLC. PO Box 1364, Crossville, TN 38557

For advertising information call 931-484-8819 or email [email protected].

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Resort Trades – the timeshare industry’s only true news jour- Interim Design Director nal – provides relevant, timely news to assist resort developers, Tiffany Lewis operators and management staff stay current and make better business decisions. The super tabloid print version is distributed 22 Art Director twelve times annually to every resort in the U.S. and is supported Carrie Vandever by an interactive online news resource, ResortTrades.com. A digital version, plus a newsletter “Resort Nation”, is emailed [email protected] monthly to a subscriber-base of approximately 25,000 viewers including senior-level executives at development, management Contributing Writers and timeshare-related travel companies. ResortTrades.com is typically rated in the top third of the first page by the major Sheryl Cattell search engines when searching on timeshare industry related Philip Perry topics. Copyright© 2021 by Wilson Publications, LLC. All rights Marge Lennon reserved. No part of this periodical may be reproduced without the written consent of Resort Trades. Resort Trades does not Margit Whitlock accept unsolicited freelance manuscripts, nor does it assume Judy Kinninger responsibility for their return. Resort Trades is published monthly, twelve times a year by Wilson Publications LLC, PO Box 1364, Robert Kobek Crossville, TN 38557. PRINTED IN USA

Contents | June 2021

FEATURES 18 Tip Top Shape 4 How PR fits into the 20 Travel Dynamo marketing mix 22 Big Data Created One Heck 8 A Grateful Heart is Of A Big Problem a Happy Heart TRENDING 10 Avoiding Overtime Penalties 26 Business Directory 14 Timesharing's Consolidation 31 Advertiser List Climb Continues 31 Classifieds

6 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987

THE HUMAN SIDE

A Grateful Heart is a Happy Heart by Sheryl Cattell Photo by Peter Jones on Unsplash

This is one thing I know for sure; you cannot what someone is facing, there is always The Gratitude Journal be unhappy if you feel gratitude in your heart. someone who may have greater needs. For One way to increase your focus on gratitude Gratitude is like a magic elixir that soothes any parents out there, if you have a teenager is by starting a Gratitude Journal. A Gratitude sadness or pain you might be feeling because suffering from hormone poisoning (the term Journal can be as simple as a pad of paper it puts life’s strains into perspective. When I use to describe the rollercoaster ride know we focus and obsess on something negative, or as elaborate as a jewel encrusted leather- as puberty) and is subject to peer pressure, a it tends to take over our consciousness and bound diary. Before you retire for the night, quick reminder of what you have to be grateful becomes larger than life and larger than make a list of three to five things in your anything going on around it. Even when you for will improve the picture. life or from the day that you are thankful have a truly catastrophic issue in your life, for. These items do not have to be major focusing on gratitude can shift your focus and accomplishments, and you can repeat the ease your pain. same thoughts over and over. If nothing How to Adopt an Attitude of Gratitude immediately comes to mind, you can record I ask anyone on my team who comes to me The trick here is to catch yourself before you items such as clean drinking water and food to with an urgent or terrible problem at work or eat. In the words of Mahatma Gandhi, "I cried slip into a “pity party.” Yes, terrible things do in their life, “Compared to world hunger, how because I had no shoes, then I met a man who happen to nice people, but in my experience, does this compare?” When you think about had no feet." 25,000 people starving to death daily, the they happen to help us develop empathy and challenges we face are truly developed-world compassion and to build the muscles needed In addition to writing in a Gratitude Journal, problems. This frame of reference will provide to succeed in life. Always be ready to stop the also take the time to tell your life partner, the peace of mind to better face and solve your “pity party” with an attitude of gratitude. Your roommate or even your dog or cat something problem. life is what you focus on, and if you focus on about them that you are grateful for. Do this gratitude and make it your mantra, then more each day. Anyone who feels a life isn’t worth living or too happiness and a greater realization of all that terrible to face should volunteer for a cause This gratitude technique works miracles that helps people who are battling a potentially you already have washes over you. If you with your team at work, at church or at play life-threatening disease or are struggling to focus on what is ailing you and what makes because we often do not share real gratitude. meet their basic life needs. A selfless act you sad, you bring more of it to your life like a Instead, we tend to share constructive moves your focus away from you. No matter magnet. feedback, goals and challenges. Delivering daily heartfelt gifts of gratitude can feel better than a promotion or a raise and can have longer lasting impact on the recipients and your connection with them.

Adopt both habits for at least 30 days. Then evaluate and record the impact on your attitude and your relationships. Remember, the goal is to add more happiness and meaning to your life and you can best do this by spreading it around, from family members, friends and colleagues to the check-out person at the grocery store. Be generous with your gifts and watch them come back to you in more ways than you can imagine.

8 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 un aktn Gop Da A Ecag • ieiy ainl iehr • eot gt Srie • Brag f • Services Mgmt. Resort • Timeshare National Fidelity • Exchange An Dial • Group Marketing Gunn Angela (June Survivor) • Resort Trades • C.A.R.E. Meet Angela, June Survivor Searching for a This is my radiation Custom Travel Solution? costume that I‘ll wear for 5 more days and then I’m done! Vacation Innovations has been redefining the timeshare I’m trying not to lose my hair but my resale and travel markets for more than 20 years, and short term memory will go because we’re just getting started. my breast cancer is now metastatic and moved to my brain. But, hey I’m With the addition of Holiday Systems International, our ok and I appreciative all the cards of award-winning products and services drive revenue encouragement, food, flowers and by providing tailored travel solutions for businesses, wigs but most of all, I am thrilled over including: the trip I’ve been gifted to Mexico from Send Me On Vacation. It’s donated by a company called SFX Resorts. I don’t • Owner referral programs know them but I sure love them! Special thanks to Marcie Spitzer, I’m told she is • Buy-back, trade-in, and resale solutions the angel behind the curtain coordinating with Cathy Backus to make this happen • Loyalty systems and booking engines along with 11 other survivors who have all been waiting over a year to take this trip. • Custom membership platforms Cathy tells me a very special couple named Mel & June Grant own SFX and they have supported SMOV for 10 years!! Blessings to you both, there is a place for you • Employee benefit programs in heaven. I wish I could meet you all to thank you! There are no words, only my • Corporate travel systems photo to express exactly how much cancer takes away from you during the hard • Travel agency booking platforms fight to save your life. How you lose your spirit as you struggle through treatment • Tour lead generation r • lb e • niie Vcto Cu • etae eot • Resorts Westgate • Club Vacation Unlimited • Med Club • re and surgery. Today, I can tell you that life can change the minute you get the call • Custom software solutions saying “YOU ARE GOING ON VACATION”. It’s only then that a little emotion you • And more used to feel called hope starts to bubble up from deep within your soul and your heart skips a beat! I have HOPE again that I’ll How can we help you? feel real happiness the minute my toes hit the June Visit vacationinnovations.com/services for more. sand in Nuevo Vallarta. Sponsor Angela

Absolute World Resorts • Sunset World • Karma Group • Karissma Resorts • Royal Caribbean • Vidanta Send Me on Vacation’s mission is “To Provide a much needed vacation to under served women with breast cancer who need a place to rejuvenate and heal their body, mind and spirit.” The adverse effects of fighting cancer can leave women, their families and friends in shambles. We believe that an essential first step in surviving the effects of breast cancer is to provide survivors with a healing vacation to “take a break” from the fight. If interested in becoming a recipient, donor or sponsor please contact us at [email protected] www.sendmeonvacation.org vacationinnovations.com | holidaysystems.com

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Words of Gratitude Absorb the gratitude you have for their impact gift of warmth and kindness that they can in your life. Be as specific as possible.Try to use when they need a boost of happiness After your 30-day trial with the Gratitude write at least 300-500 words. and meaning in their own life. Journal, try taking gratitude to the next level. This level is called Words of Gratitude, and it 3. The next step is to schedule a time to Then rinse and repeat until you get through entails four crucial steps. deliver your words of gratitude, preferably your list of people you are grateful for, just in person. If the person does not live in time to create another list of 3-5. I can 1. Make a list of at least 3-5 people who have nearby, a Zoom or Facetime call works. guarantee that your heart will be a happy place had a positive impact on your life. They can If the person is someone you cannot and at least 3-5 other people will be able to be someone you know and love, someone schedule a video call with, then record your feel the same thing. What are you waiting for, you admire from a distance, someone who words of gratitude using your phone. Be afraid of too much happiness? may have transitioned, or someone who sure to say the individual’s name out loud, especially if the person has crossed over. has no idea who you are. The goal of this By simply saying the name, you will affirm exercise is for you to recall and record that the person left a mark on you and the those feelings of gratitude, and if possible, world and that their name lives on. share them with this person. If they have transitioned, they will still get the message, The reason I recommend you make it “live” on This article is an excerpt from Sheryl’s soon to be and you will still experience the lasting video or in person is that much of what we say published book, “Connecting Adversity to Purpose” impact of sharing your gratitude. is non-verbal, and the person you are grateful for deserves to hear 100% of the message. If coming to a bookstore near your mouse in 2021. Your list of people can include those frontline the person has transitioned or is someone you Sheryl Cattell, MCLC, is founder of Personal Legend Coaching, dedicated to help aspiring high achievers workers who make your life better by just doing do not know well enough to meet with, then realize, and attain their “personal legend.” Sheryl is a their jobs. People like the Amazon delivery think about posting your Words of Gratitude Master Certified Life Coach from the Certified Life Coach person or the U.S. mail carrier, a nurse or the with the bigger world or with someone they Institute, and a member of the International Federation receptionist at the dentist. left behind. This exercise is for YOU so you can create the opportunity to share heartfelt of Coaching. She is also the recipient of several ARDY 2. With your list in hand, pick one lucky gratitude, to relive it in your life and to make Awards and spent ten years recipient. Open a Notepad, Word it real and relevant to your current situation. shaping the digital footprint of Bluegreen Vacations. For document or your Gratitude Journal and If delivering it live and in person or recording more information, please visit start recording the things you are grateful a video is a non-starter for you, then send a written letter instead. www.personallegendcoaching. for about this person. Describe the impact com or find her on LinkedIn the individual had on your life, how they 4. Finally, after you have delivered your words www.linkedin.com/in/ changed you for the better or how they to the person, then write down the same scattell or email sheryl@ were there for you when you needed them sentiment and send it in an email or letter. personallegendcoaching.com. most. This final step provides the recipient with a

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | June 2021 | 9 THE BUSINESS ENVIRONMENT Avoiding Overtime Penalties Employers Grapple with Changing Wage and Hour Regulations By Phillip M. Perry

Wage and hour law has long bedeviled Paycheck size alone, though, is not sufficient employers. Who is exempt from overtime criteria. “Employers sometimes fail to rules? How do you calculate time-and-a-half understand that exemption from overtime when employees work off the clock and fail requires not only meeting the salary threshold, to record their hours? And how about those but also passing the so-called ‘duties test,’” remote workers, spending a few minutes here says Heerde. While the duties tests vary and there tackling business emails? by exempt category, they boil down to one essential: The exempt person must exhibit The wrong answers can spark costly penalties. sufficient independent authority to make “Employers who fail to correctly pay overtime essential decisions in their daily work. Just must make up back wages plus ‘liquidated being assigned an impressive-sounding job damages’ equal to an equivalent amount,” title is not enough. says Douglas E. Witte, who represents businesses in labor and employment law matters at Madison, Wisc., -based Boardman & Clark (boardmanclark.com). Heerde, Principal at Heerde Law, New York Changes coming “If the Department of Labor (DOL) thinks an City (heerdelaw.com). Employers should brace for changes in these employer willfully violated the law the statute Small businesses may also believe they can exemption parameters. “The DOL is likely to of limitations gets bumped up from two to ignore overtime law because their revenues take a strong look at the duties tests for white three years. And employers may also have to come in under the $500,000 level at which collar exemptions,” says Witte. “The language pay attorneys’ fees for individuals who have the FLSA normally kicks in. Yet even the has not been tweaked in recent years to reflect brought successful lawsuits.” smallest operation is covered by the FLSA the way people work today. It may become Workplace observers expect compliance on a so-called “per-employee basis” if even a harder to prove that a certain individual to get tougher as the federal government single worker spends a substantial amount of exercises independent judgment and authority starts tightening regulations. “Part of the time performing the tasks enumerated in the rather than just processes papers or follows a Biden platform was to empower workers,” previous paragraph. Finally, state and local flow chart of actions.” says Ann F. Kiernan, an employment law overtime laws often mimic FLSA regulations As the above comments suggest, qualifying for attorney and lead trainer at Fair Measures, and apply to the smallest of employers, exempt status often requires judgment calls— a management practices consulting firm in regardless of interstate commerce status. and that’s just where employers often get Denver (fairmeasures.com). “I expect a lot of into trouble. There is a common temptation— pro-employee activity, to include increased Errors are easily made. “Employers most often conscious or otherwise—to classify people as enforcement by the DOL.” Among the likely get into trouble for misclassifying employees exempt to avoid the costs of overtime. This is regulatory steps over the coming months: as exempt,” says Witte. Ignorance of the law exactly the problem the Biden administration boosting the overtime salary threshold and is no excuse, he adds, and wise businesses has stated it wants to address. State and rewording exemption parameters. Many states keep paperwork to support their decisions. local governments have also been tightening are also passing legislation aimed to protect “The burden of proving exempt status is on regulations and increasing inspections to and expand employee overtime. the employer.” Employers must be able to ensure that exempt personnel are really convince regulators that exempt personnel exercising management-level decision-making. fall into one of the so-called “white collar categories” labeled executive, professional The exemption puzzle Up for special attention, say workplace or administrative. Exemptions may also be observers, is the administrative exemption. It follows that all employers should make a granted for some people who are computer “Many times, employees do not really qualify point of correctly categorizing workers as professionals, engage in outside sales, or are because they do not have sufficient authority either exempt or non-exempt from overtime. highly compensated. (Employers can review or enough qualifiable duties,” says Witte. “This Businesses with only local traffic often believe the complete duties tests by visiting dol.gov, problem has been on the DOL radar for some that overtime law does not apply to them, since then clicking on “Topics” and “Work Hours.”) time. Employees have filed complaints, and the Fair Labor Standards Act (FLSA) covers there have been class action lawsuits.” enterprises engaged in interstate commerce. Exempt individuals must earn at least $684 a In reality, any local enterprise comes under week, which translates to $35,568 per year. Misclassifications can be costly for employers, the FLSA umbrella if it performs seemingly Nondiscretionary bonuses and commissions, especially when an exempt individual’s salary innocuous tasks such as making phone calls paid annually or more often, may be used has steadily increased over time. Should a or sending emails to vendors or customers in to satisfy up to 10 percent of that level, DOL inspector issue a violation the employee’s other states, transacting credit card payments which many observers believe is due for an elevated salary is first broken down into an with distant entities, or receiving goods or increase. “I think you're going to see the Biden hourly rate, which is then utilized as the basis services from beyond state borders. “It’s the administration raise the salary threshold, for calculating past overtime and penalties. rare business that is not involved in some way perhaps linking it to cost of living increases,” with interstate commerce,” says Matthew C. says Witte. Continued on page 12

mployers can incur costly penalties for violating the overtime regulations of the Fair Labor Stan- E dards Act (FLSA). The Biden administration is expected to reduce the number of employees exempt from overtime by raising the required salary threshold and tightening the workplace duties tests. To pro- tect their interests businesses should proactively institute procedures that ensure payroll integrity. 10 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Shaping Travel EXPERIENCES TOGETHER As an RCI Affiliate, you’ve got a global travel network supporting what you do best – getting your owners on vacation. With RCI’s travel resources, it’s easier than ever to inspire vacations for years to come.

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0130-2021 RCI March Resort Trades Ad r2.indd 1 2/2/21 2:46 PM Continued from page 10 “Sometimes an employer will react to a steadily Off the clock someone as an independent contractor,” says rising paycheck by saying something like, ‘This Witte. “Things will probably head the way of While misclassification is the most common person has been starting to work too much California which has a very restrictive test.” In error in wage and hour law, employers can early May the DOL withdrew a regulation that overtime—let’s just make them salaried,’” says also be penalized for allowing work time to go had been introduced by the prior administration Bob McKenzie, President of McKenzieHR unrecorded. “Employees often fail to report off- to which would have made it easier to classify (mckenziehr.com). “That’s not allowable unless the-clock hours,” says Witte. “Maybe they work someone as an independent contractor. the individual really qualifies for exemption.” through their lunch hour, or they come in early or stay late and don't record it because they're Further moves are expected. Until the new The lesson is clear: Employers should afraid of getting into trouble with their boss for regulations are firmed up, attorneys advise working overtime. This is an area that the DOL assume non-exemption when classification is employers to play it safe. “I always recommend continually receives complaints about.” ambiguous. “The law is deferential to workers that employers make sure independent contractors are operating their own businesses in wage and hour actions,” says Heerde. “The While one might suspect that some misguided and are in positions to make profits or losses employers overlook or even encourage off consequences can be costly for an employer based on their own actions,” says McKenzie. the clock labor, the fact is that workers can who does not have sufficient records to refute “They should also submit invoices for work also be to blame, says Vicki Lambert, director an employee’s wage and hour claims before of ThePayrollAdvisor.com. “Sometimes done—and their payments should go through an administrative agency or court.” employees will get enthusiastic and think, the business’s accounts payable department ‘Well, I'll just do this job off the clock real quick, rather than the payroll account.” and then my boss will be really happy.’ And Is Your Business they end up getting the employer in trouble.” Common pitfalls Compliant? Other times, employers will allow record- keeping to fall through the cracks. “Problems Employers can be penalized for errors in these Is your business prepared to defend its can arise when an hourly recording other scenarios: overtime exemptions to inspectors from system is not sufficiently detailed, or not the Department of Labor? Find out by contemporaneous,” says Heerde. “Later, • Stand-by time. taking this quiz. Score 10 points for each when an issue arises, the employer has to step your business has taken. Then total track down evidence of work hours by sorting Employees arrive at a workplace in response your score and check your rating at the through old emails and other records to prove to a manager’s directive, only to be told to bottom of the chart. an employee was paid correctly.” stand by because they are not needed for a while. The manager incorrectly fails to record 1. Ensured that all exempt individuals The record-keeping challenge has increased their waiting time as compensable hours. are paid at least the legal salary as more people work from home. “One of the threshold most common mistakes is failing to correctly • Substitute hours. track remote workers’ time,” says Lambert. Instead of paying time-and-a-half to an 2. Determined that all exempt individuals “Sometimes people will work off the clock for a can pass the appropriate duties tests few minutes—maybe they check their emails individual due overtime, the employer grants over dinner or make a phone call or two—and a day off the following week as compensation. 3. Assumed non-exemption in the employer thinks that’s okay.” This violates the law requiring overtime for any ambiguous cases labor of over 40 hours in any single week. In fact, employees must be compensated for 4. Maintained detailed and all time worked, even if off the clock labor • Paycheck deductions. contemporaneous time sheets violates company policy, says Lambert. A business deducts employees’ wages for such Employers who wish to discipline employees 5. Prohibited all employees from working things as uniform costs or shrinkage. Such who put in extra time without permission must off the clock, even during lunch hours deductions can’t be made if the individual’s use nonfinancial procedures such as verbal compensation would fall below the minimum and written warnings, personnel file notations, 6. Paid for all overtime worked, even if wage or would reduce their overtime pay. or terminations if appropriate. employees violate company policy in Many state laws also restrict such deductions. doing so

7. Instructed employees, including Independent contractors remote workers, to record even short Staying current periods of time answering business Employers are not obligated to pay overtime emails or phone calls to independent contractors. Just who qualifies If payroll has become more complicated for that status, however, is not always in recent years, employers are expected 8. Ensured that all independent clear. “Distinguishing between employee to encounter even greater challenges as contractors are legitimately self- and independent contractor status is an regulators at the federal, state and local employed ongoing challenge,” says Heerde. “Because levels retool wage and hour regulations to reflect a greater sensitivity to employee 9. Paid employees for any stand-by time states have different standards from the federal government about where to draw the rights. Businesses must skillfully navigate this 10. Avoided questionable paycheck line, compliance and enforcement issues shifting terrain to avoid errors that spark costly deductions arise.” Individuals classified as independent financial penalties. “Employers are responsible contractors will sometimes later file complaints for making sure payroll is done correctly,” says What’s your score? 80 or more: claiming that they were actually employees Lambert. “They must keep up to date with Congratulations. You have gone a long and are due back overtime. This can lead to changing laws.” way toward preserving your business costly litigation. from costly wage and hour violations. Flying without an adequate legal radar can Between 60 and 80: It’s time to fine tune Wage and hour attorneys expect the federal result in a crash landing. “Many employers your overtime procedures. Below 60: Your and state governments to tighten the standards don't understand wage and hour law and make business is at risk. Take action on the which determine who is in business for things up as they go along,” says McKenzie. suggestions in the accompanying story. themselves. “I think the Biden administration “They think everything will be okay, but sooner will make it much more difficult to classify or later they get caught.”

12 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Create a

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Mergers, consolidations and acquisitions rently shows 45 active developer members on happen in all types of markets; today they are their directory, but many of these are bundled ubiquitous within in the timeshare industry. multiple developers under one umbrella.) The flurry of recent unions is dizzying to most timeshare professionals, making it challeng- Although the corporate names of the players ing to understand who owns what. It also tells may have changed, the timeshare indus- us that timesharing has reached the most try itself has continued to thrive ... through significant cycle of maturity as an industry. economic recessions, inflation, political unrest and even pandemics. For the 10th consecu- According to the Harvard Business Review, tive year, timeshare sales in North America once an industry is deregulated, it generally have increased, reaching $10.5 billion in moves through four stages of consolidation, 2019, according to ARDA. This was 3% over generally taking about 25 years to progress 2018 (latest available stats) as the industry Welk Resorts, Northstar Lodge, through all stages. (The timeshare industry remains strong and healthy. This is a good Lake Tahoe, NV (skating rink) is over 50 years old.) This is a normal transi- sign for independents and companies that tion as most industries that survive generally provide services to the timeshare industry. progress through opening, to aggressively Before 2021's huge consoli- hen this happens, building scale, to outgrowing competition, to Marriott/ILG. dation stories unfolded, Marriott Vacations the final stage of balance and alliance where the top three Worldwide purchased ILG Inc. for about $4.7 W the titans of each industry reign. When this billion in 2018, creating one of the world’s companies can often happens, the top three companies can often largest luxury brands for timeshare vacation claim as much as 70% to 90% of the market. claim as much as 70% rentals. With more than 400,000 owners at It is entirely possible that, as an industry, we the time, the ILG acquisition added 250,000 to 90% of the market. are almost there. owners to MVW as well as the Vistana, Sher- "Ultimately, a company's long-term success aton, Westin and Hyatt timeshare networks, depends on how it progresses through these plus the huge Interval international exchange stages of industry consolidation," adds the company and Trading Places International. publication. "Companies that evaluate each Wyndham Travel + Leisure Acquisition. strategic move ¬¬– according to how it will In January of this year, Wyndham Destina- advance them through the stages and move tions announced the acquisition of the iconic up the curve the fastest ¬– will be the most Travel + Leisure brand from publishing giant successful. Slower firms eventually become Meredith in a $100 million deal. On February acquisition targets and will likely disappear." 17, Travel + Leisure Co, the world's leading Industry Growth. In tracking various stages membership and leisure travel company, with of the timeshare industry's growth, during a portfolio of nearly 20 resort, travel club and the first two decades of the industry many lifestyle travel brands, made its premiere on of the resorts were converted hotel projects the New Your Stock exchange. Travel + Lei- that were unsuccessful as timeshare resorts. sure Co. will maintain its current portfolio of Thus, the timesharing concept in the U.S. had brands and products, with Wyndham Destina- tions now serving as the umbrella brand for its Welk Resorts, The Ranahan, a difficult startup process due to initial fail- Breckenridge, Colorado ures, pressure sales practices and resultant vacation ownership resorts, which will con- negative press. All of that changed during the tinue to leverage the power of the Wyndham (interior with round 1980s and 1990s as the entry of major lodg- Rewards program; and Panorama operating seating & fireplace) ing companies exerted a strong influence on the vacation exchange, membership travel, increased consumer acceptance of the time- and travel technology businesses. Wyndham is now the world's largest vacation owner- share product and helped the industry grow. ship program with a network of 230 proper- Few other hospitality and tourism industries ties, 25,000 individual units and over 880,000 can boast sustained double-digit percentage owners who have access to more than 4,300 growth in a period when worldwide economic affiliated resorts in 110 countries through RCI, conditions have moved up and down. the world's largest exchange company. The By 2003, there were 75 companies operating newly created Travel + Leisure Group will of- timeshare operations on the open market, per fer consumer travel products, including online Ragatz Associates. Today, there are less than and subscription travel services and product a dozen major players as larger branded and licensing. public companies have continued to absorb Marriott/Welk Acquisition. On April 1, 2021, smaller ones. This is not unlike other indus- Welk Resorts. SirenaDelMar, Marriott Vacations Worldwide (MVW) an- tries after they enter their maturity phase. Cabo SanLucas, Mexico (round waterway with palm trees and Many of the world's largest corporations were Continued on page 16 formed by business consolidation. (ARDA cur- ocean in background) 14 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 LOYALTY WELL REWARDED NEW BENEFITS FOR OWNERS & HOAS With Owner’s Travel Club your loyal owners can enjoy new travel benefits with more options, more opportunities, and more ways to save including Owner Dollars and our Best Price Guarantee.1

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nounced that it had completed the previously collateral damage after the acquisition and announced acquisition of Welk Resorts, one some vendors and suppliers may be forced to of the largest independent timeshare com- close as a result of the merger of clients they panies in North America, for approximately once served. How can they remain profitable, $485 million, including approximately 1.4 when their largest client no longer needs their million MVW common shares of stock. Welk services? The jury is still out on that question opened its first vacation ownership resort in and innovative answers to this question are 1984 and operates a portfolio of eight upscale requested from Resort Trades readers, c/o vacation ownership resorts located primarily this editor. in highly sought-after West Coast U.S. vaca- tion markets, with nearly 1,400 keys, 55,000 What remains is the continued escalation of consolidation. Big outfits are getting richer, Diamond Resorts, Cabo Azul Resort, Owners and over three years of built inven- tory. MVW intends to rebrand all Welk resorts while smaller resorts struggle to adapt to San José del Cabo, B.C.S., Mexico as Hyatt Residence Club resorts, dramatically the changing economic environment. It's the (sunset, double pool, tiki bar & increasing Hyatt Residence Club's footprint Pac-Man or "survival of the fittest" theory as ocean) while providing MVW with substantial future applied to timeshare. When the dust settles growth opportunities. Once combined and the on these major consolidations, Wyndham, Welk resorts are rebranded Hyatt Residence Marriott and Hilton Grand Vacations appear Club will offer Owners, Members and guests set to dominate the US timeshare landscape 24 vacation ownership properties with nearly while other companies, including Bluegreen, 3,0000 keys. This will expand the number of Capital Vacations and Westgate, pursue their Hyatt Residence Club resorts by 50% and own expansion plans. increase the total number of owners from ap- Because of the continued growth and popu- proximately 33,000 currently to nearly 90,000. larity of the timeshare product, even for MVW now has nearly 120 resorts and over independents, the future looks bright. Says 700,000 Owners and Members in a diverse Travis Bary, COO of Capital Vacations, "While portfolio that includes seven vacation owner- there has been significant consolidation in ship brands. It includes exchange networks, the industry, we see tremendous opportunity and membership programs comprised of for Capital Vacations’ continued growth. We nearly 3,200 resorts in over 80 nations and are focused on a large segment of the market more than 1.7 million members as well as that is currently underserved, the traditional management of more than 160 other resorts timeshare owner and HOA that does not and lodging properties. belong to one of the larger clubs. Capital has developed tools and products to further en- Hilton Grand Vacations/Diamond Resorts. gage and benefit our existing and perspective On March 10, Hilton Grand Vacations Inc. clients. We are doing so with price and value announced an agreement to acquire Diamond in mind. Where the industry is experiencing Resorts International, Inc. The acquisition will ever-increasing prices that are passed on to combine the strength of HGV’s internationally the consumer, we are delivering a great prod- recognized brand and culture with Diamond, uct at a price that creates a profound value Diamond Resorts, The Modern Ho- the largest independent timeshare opera- proposition.” nolulu, Honolulu, HI. One-bedroom tor. Diamond’s 92 leisure resorts and nearly 400,000 owners uniquely complement HGV’s Regarding the post-pandemic future, vacation interior with white sofa. The Modern travel is poised to bounce back first. Many Honolulu, Honolulu, HI. (round pur- 62 upscale and luxury properties. The Com- pany also manages and operates two innova- experts predict that vaccinated Americans will ple pool w/chairs inside) tive club membership programs: Hilton Grand get out of the house long before corporations Vacations Club® and The Hilton Club®, pro- get comfortable with resuming business travel viding exclusive exchange, leisure travel and as average timeshare occupancy will continue reservation services for its over 325,000 club to outpace hotel occupancy by over 20%. members. The stock-based transaction has With longer booking windows than traditional an equity value of approximately $1.4 billion. lodging, timeshare companies have already The deal will expand and diversifying HGV’s indicated travel demand for the second half resort portfolio into over 20 new markets. of this year is well ahead of the pace pre-pan- Upon transaction close, existing Hilton Grand demic. As more consolidations emerge, the Vacations shareholders will own about 72 one thing that has remained constant is the percent of the combined company and funds genuine popularity of the timeshare concept managed by affiliates of Apollo Global Man- itself. agement and other Diamond shareholders will own approximately 28%. The transaction is expected to close in the summer of 2021, subject to customary closing conditions and regulatory approvals Marge Lennon has been writing about Collateral Damage. While all this is great the timeshare indus- news for the buyers and sellers, as in any try and its resorts consolidation, the newly combined company since forever. She may not need 42 senior VPs, another publi- can be reached at Diamond Resorts. The Modern Hono- cist, software company or interior design firm. Marge@Lennon- lulu, Honolulu, HI (round purple pool Frequently, the small timeshare vendors who Communications. w/white chairs inside) were serving the purchased firms become com.

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Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | June 2021 | 17 THE DESIGN CORNER Tip Top Shape By Margit Whitlock AIA

It is BASIC! Also make sure the Wi-Fi is lightning fast! A study by the American Resort Development Association (ARDA) Research Institute DRINK. Nothing finishes off identifies a recovery taking shape in the world the day like a craft cocktail, of timeshares. Travelers are ready to get but maybe your food and on the move again, especially if they have beverage spaces are still some of the benefits of home to ensure more closed. How about “the 5 control over their environment. Let’s get your o’clock grab bag” with a drink resorts in tip top shape, enhance your visitor’s of the day one can take back experience, and get your resort the “Top to their room or the poolside Resort” rating. for do-it-yourself mixing. We are all aware of the obvious and always SLEEP. Lastly, no matter evolving CDC Guidelines for hygiene, what they did on their sanitation, PPE, 6’ distancing, and barriers… vacation, our guests go but Geez! --- we are in the Vacation business! home well rested they So, after we’ve made these adjustments, will remember it as the what do we give our guests to positively best vacation they ever impact and enhance their vacation stay? had. We want our guests to rejuvenate, so be sure Start with the basics: EAT, PLAY, WORK, to have the best sleeping DRINK, SLEEP. If your resort can amplify the with wholesome, organic, vegan, Keto and ensemble from the mattress guest experience in meeting these five basic Gluten free selections. and pillows to the linens. Add an extra soft needs, then you will no doubt be on your way blanky or two, and they might just credit your to becoming a Top Resort in in the eyes of PLAY. Play time needs to include wellness resort with the best nap they ever had! your owners and guests. options and since Fitness Centers will not be desirable for a while, It really is the little things that people curate an In-Room remember and making memories is our exercise experience. business. I always approach design Deliver to units upon decisions from the emotional aspect and request a yoga mat, the benefit to the client or in our case the resistance bands, and vacation owner. a bottle of water to go with free on-demand videos. Or for a really elevated experience go all out with delivery of a Peloton bike or install in rooms the newest fitness sensation the Mirror! Which doubles as a personal workout coach AND the ever- necessary standard piece of décor. WORK. Sad but true, we never fully disconnect from work. Help guests get EAT. Food offerings that are easy to Grab- back to vacation quickly by providing cozy and-Go are very popular, but presentation cubby spaces in your common areas to hide is everything. Stage your Marketplace like out and catch up on emails and deadlines. an open-air farmers market, being sure Guests can get out of their room and increase Margit Whitlock is Principal and Creative to include offerings unique to your region. productivity in acoustically sound stations. Stacking baskets Director for Architecture and Interior Design and wooden crates at Architectural Concepts Inc., a San Diego, are easy to find CA based Architectural and Interior Design and great for retail Firm specializing in hospitality design. displays. Have fun Ms. Whitlock is an accomplished speaker with “found” objects with engagements to make your at multiple ARDA marketplace original conventions, HD to your locale. If Boutique show yours is home to as well as being the flying pig or frequently published the singing trout, in magazines such hang them from the as Developments, ceiling to increase Resort Trades, Hotel the impact of your Business, Hiatus, display and bring a Vacation Industry smile. Don’t forget Review and Resort to consider a variety Management and of nutrition needs Operations. 18 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 A SIMPLY BETTER RESORT MANAGEMENT SYSTEM

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All Rights Reserved © 2021 @Work International LEADERSHIP Travel Dynamo Michael Brown Steps It Up at ARDA and Travel + Leisure Co. By Judy Kenninger, RRP Since joining then Wyndham Hotels & Resorts What do you see as your biggest challenges I think the industry as a whole as fared very in 2017, Michael Brown has led vacation going forward? How are you addressing well. For the developers and resorts who ownership group through a whirlwind of change. them? have had strong management and resource First, a spinoff as an independent public allocation plans, they were able to weather the company under the Wyndham Destinations In the short term, we need to make sure we’re downturn and are in a strong position to return name, then earlier this year Wyndham ready to accommodate the surge in demand for to normal operations now that owners are Destinations acquired the iconic Travel + vacations while ensuring we continue to protect returning to vacation. This pandemic has proven Leisure brand and became Travel + Leisure Co. people’s health until the global traveling public vacations are personal and families view them has been broadly vaccinated. In the long term, as non-discretionary, which is why our industry While some people would have thought that within our core business, embracing the digital is incredibly resilient. was enough to do, Brown is also stepping into transformation and working to ensure that we’re the role of chairman of the American Resort able to make it easier to buy, plan, book and Development Association. Resort Trades exchange vacation ownership for our owners recently caught up with him (we had to move and members. We are launching two new Can you share a timeline for that? fast) to hear his thoughts on the industry, the businesses, our Travel + Leisure subscription pandemic, his life and the future of travel. For Wyndham Destinations and RCI, we saw a travel club and our B2B travel services very strong rebound in bookings in March. So business, Panorama Travel Solutions. New strong, that most of this year will be stronger for business launches are always challenging. us than it was in 2019, which was also a very What would you say are your top strong year. All of the consumer trends point responsibilities in your new role? Now that we are more than a year into the to this year being exceptional in the U.S. and pandemic, how do you think the industry improving in the rest of the world as countries The acquisition of the Travel + Leisure brand has fared and how do you see us bouncing begin to open their borders for international hasn’t changed my role all that much, though back? arrivals. my view of the leisure travel world has expanded dramatically as we continue to grow our isit YouTube.com/ResortTrades/ core vacation ownership and Over the past year there have exchange business while V MichaelBrown for our May 19th Interview. been a lot of changes at (now) beginning our expansion into Travel + Leisure Co. Do you subscription travel clubs. My see that pace of change most important role is to activate continuing over the next year? our company’s resources Michael Brown and talent to put the world on Yes I do! I don’t expect we’ll vacation. change our name again anytime soon, but I do expect Wyndham Destinations will to keep up the pace of change remain the umbrella brand for across the business. As our core timeshare business. For it relates to the Wyndham that, I’m focused on continuing Destinations timeshare brands, to grow our owner base and we are continuing to innovate welcoming more owners to our across the portfolio. We’re vacation clubs while servicing continuing to embrace the our more than 850,000 owners digital transformation, with to get them back on vacation more and more of our business at our more than 245 vacation being transacted online. We’re resorts around the world. launching a new web experience for our WorldMark owners, and we’ll continue to make it easier How do you spend your days? for people to transact business on the web. As the leisure travel markets are returning this spring and For RCI, last year the team summer, I’m working hard to launched a new brand and make sure our owners can get a host of new services for back to their resorts. While our members and affiliates. We’re company is slowly returning to excited about the new travel the office, I’ve been spending services which greatly enhances many days there helping to the value of RCI membership make sure we maximize our and makes it easier for people participation in the leisure travel to use RCI for all their travel recovery. needs, not just for a once-a-year exchange. While I've been a runner for a long time, I've begun trail running and also taken to walking during the day while taking some of my There has been a great deal meetings. Since we're still not of consolidation over the past in the office full time, I'm able to year too. Do you think that get out of my house and enjoy was driven by the pandemic the outdoors while still being or by broader changes in the productive and staying active. timeshare industry? 20 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Consolidation in the timeshare industry has We have an amazing group of associates who industry and raised the bar for us all. Because been happening for a number of years now, are committed to putting the world on vacation. we have a responsibility to protect our brands so I don’t believe that the pandemic drove I am always re-energized when I talk to our and the interests of our public shareholders, it’s some of the large deals that have recently people around the world to hear about their changed the way we promote our businesses been announced. Fundamentally, the passion for what we do and how we do it better and how we market and sell our products. continued growth of global hospitality brands than anyone else. in the timeshare space is a net positive for all companies – branded and independent. Congratulations and thank you for agreeing Wyndham Destinations, for its part, has taken to chair ARDA for the next two years. What the position that we are going to proactively do you anticipate doing in that role to make tell the story of our timeshare business and the Do you see Travel + Leisure making a difference? customer journey from sales to exit. As part changes in the way the product is marketed of that, we created Certified Exit Backed by and sold? Among my top goals as chair will be supporting Wyndham to let owners know that when their Jason Gamel, the president of ARDA, and his Our timeshare business will continue to operate needs change, the company has options for leadership team in responding to the evolution them. That transparency and openness is part under the Wyndham Destinations umbrella, of the timeshare industry, advocating for of how we are transforming our business and and each brand will continue to focus on their legislation and regulations that emerge, and markets. We are continuing to invest in those focusing on the need to reshape ARDA and the the perception of our industry. brands and how we go to market, so we don’t related benefits it provides to members. expect to use the Travel + Leisure brand to play a role there. I am also passionately committed to elevating education and awareness around the issues With the fact that big companies are getting of diversity, equity, and inclusion through even bigger, how can small companies have forums, a featured speaker series, and member a voice in what happens at ARDA? Are you planning to introduce new types of engagement opportunities. My agenda also product with your new branding? includes continuing strong public advocacy of We encourage everyone with a stake in the our industry, in part by strengthening our online vacation ownership industry to become a We are introducing new subscription travel presence and positive messaging around member of ARDA and to become involved products under the Travel + Leisure name timeshare ownership. Lastly, organizations in the meetings and activities that matter. A this summer. While we don’t expect to use the must evolve and ARDA must do so as well in vibrant dialogue is critical to an organization’s Travel + Leisure brand in the timeshare space, the midst of continual consolidation. success. Those voices must be fully the rebranding of our corporate entity as Travel representative of industry stakeholders. + Leisure Co. will allow us to partner with other companies that might have been hesitant to What do you see as the best tack the work with us under the Wyndham name, due to timeshare resort industry can take to brand conflict or confusion. overcome challenges such as the negative image created by exit companies and media? Judy Kenninger has been covering the shared- What parts of your job bring you the The entry of the branded hospitality companies ownership industry for greatest degree of personal satisfaction? in the timeshare space has transformed the nearly two decades.

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | June 2021 | 21 INNOVATION Big Data Created One Heck Of A Big Problem By Robert A. Kobek, RRP

hen, as smart marketers, we began to develop our own strategies and – like many T instances where we have solutions – we created fatigue. What happened between the time Big Data traditional data-processing application information we could target our messaging to was fashionable and the latest in Privacy software. the point that no nit was too small to pick. regulation? 2. What are some ‘worst practices’ we What has happened since then is the result In 2013 I had the honor of speaking as a part should keep in mind as it relates to using of those pesky ‘worst practices.’ Those tactics of a panel at the ARDA convention. The panel data? have created so much data exhaust, that they topic was one of the hottest in the world of fashioned a fatigue around consumers…a marketing – Big Data. Specifically, the panel Much of the answers to these questions fatigue so prevalent that regulations were was designed to address how to use existing centered around the technology needed created as a natural by-product. data to better increase customer engagement, to capture and manage the information. In what are the best practices in data collection, fact, many companies had already begun The European Union’s General Data storage, and security, and – at the end of the process of figuring it all out.As different Protection Regulation (EU) 2016/679 (GDPR) the day – how to enhance the customer ways of collecting data were being adopted, piqued my interest in 2015 when it popped up on my radar. As a result of this landmark experience to the point of gaining severe management of the data became much more paramount. legislation, a path was emerging dealing with loyalty. The presentation focused the audience data privacy. on the following primary questions: Then, as smart marketers, we began to In what data analysis and survey firms 1. What is Big Data and why is Big Data develop our own strategies and – like many commonly rely upon, l “poor man’s research” such a hot topic across all industries? instances where we have solutions – we will give you enough information to start created fatigue. • For the record, according to looking for patterns. I have been conducting poor man’s research and find that, after six Wikipedia - Big data is a field that Big Data and the related elements were the (6) years, 100% of the people I spoke with treats ways to analyze, systematically rage – the talk of the town. We all know the answered my question the same way. extract information from, or otherwise amount of data exhaust our customers left deal with data sets that are too behind includes mountains of personally large or complex to be dealt with by identifiable information (PII). With that Continued on page 24

22 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987

Continued from page 22

who do not adhere to regulations or just make an honest mistake”. He adds, “These actions can grow into multi- million-dollar class action lawsuits similar to what has happened with TCPA laws. Every contact center must take these rules seriously and obtain professional advice on how to comply. I suggest that you join efforts such as the ECAC’s to talk to elected officials about the adoption of one federal set of data privacy laws. It will be far better for your business.”

SOLUTIONS Let’s break some of this down – General rules of Privacy Compliance • Appoint a dedicated privacy professional as a part of you EX team “Do you prefer or not prefer that I invade your Shades of Do Not Call? You bet it is. 51 • Look for and retain privacy”? I am certain you can surmise the different sets of regulations to deal with in the a compliance consultant or qualified answer. Please call me if you cannot, I am United States alone…and still counting. attorney (specialist, not generalist) happy to help. The Enterprise Communications Advocacy • Determine consumer communication Simply put, GDPR gives an EU citizen the Coalition (ECAC) is a group of marketing preference right to ask what is being done with their communications companies, formed to data along with the ability to request any PII make certain Congress and the FCC/CTC • Gain consent understand industry concerns. ECAC has be removed from your system. Every step in delivered its policy requirement on the • Measure and respect your customer’s the journey is culpable. From the company need for a single uniform consumer privacy trust collecting information to that which is using law to appropriate members of Congress. the information. The provider to the user. And, (Disclosure – I am a member of its Board of • Be certain you IT group and/or data just to head off the “I don’t do business in the Directors). management groups AND systems are EU” retort, believe me, they will still fine you fully informed and compliant capable (a lot!) for any violation and you will not want Keep in mind the California and Virginia I will be working on Capitol Hill to try to get all to do business in the EU again. legislatures recently enacted strong statutes seeking to protect the privacy of consumers’ of this boiled down to a single set of intelligent The issue has now expanded to a much PII and vesting consumers with control over regulations. In the meantime, it will help the how their personal information is used and cause if your organization would start the more onerous set of regulations found it the internal processes necessary to get into California Consumer Privacy Act of 2018 (now shared. ECAC applauds their efforts as we all should. compliance with GDPR, CCPA and the very the CCPA of 2020). It went into effect and has soon to be Virginia Consumer Data Protection some real teeth. Simply put, if you are going Who does not agree with privacy protection? Act (“VCDPA”), passed in March, 2021 to sell the information about a consumer – for and currently being defined by its Attorney any reason – you are obligated to tell them. (As I write this, I am interrupted by a phone General. call soliciting information about my business In both cases, this article has barely and its shipping needs. Let’s assume that this Privacy regulation is not in the future – it scratched the surface of what is covered. was a legitimate call in that it really came from is here and it is serious and it commands Each time a new law is passed, a new set of my shipper. It had an 800-number caller ID attention. regulations is created. For example, Virginia so there was no way to validate the source of just passed their own version of a privacy law the call. Why is that important? Because they and presently in the process of determining would like to have the information - but there the regulations that will satisfy the intent of its was no trust factor. And, they probably have a legislature. need to talk to me from time to time.) Bob Kobek is the President of Mobius Vendor Partners, a business process management And, there is more – more – more. 47 states So, for example, if you currently operate an and consulting firm, and CustomerCount, are currently working on their own legislation inbound customer service contact center an online survey system serving the to regulate what you do with the consumer (reservations for instance), you are not hospitality community. data you collect. exempt from the new privacy laws and Kobek is a veteran of regulations that are coming your way. Capitol Hill and has CustomerCount – a data analysis and survey worked on Federal and Stuart Discount of SMD Contact Center State communication firm – routinely deploys several million Consulting advises, “Inbound customer surveys per year. It seems counter intuitive issues in his many service contact centers were immune mostly roles for various trade to remove data from a survey system, but from do not call regulations. Welcome to a CustomerCount must comply with all requests associations and busines patch work of state data privacy regulations coalitions. He can be for privacy, since it is a data “provider”. Your that are different in scope and enforcement. reached at bobkobek@ survey company must comply to each such Some including CCPA have a private right mobiusvp.com. privacy request! of action, where consumers can sue those

24 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Meridian Financial Services is a sophisticated third-party collection agency able to service whole and partial portfolios.

Services include: Meridian is a veteran of the vacation • Full-Service Collection ownership industry. We understand the Agency for Domestic and impact of bad debt, as well as the International Clients importance of keeping your owners’ • No-Cost-to-Client accounts current, and preserving their Recovery Program • Customized Industry confidence in the purchase decision. Collection Strategies • Credit Reporting • Skiptracing To learn, at no cost, how Meridian can work for you, please contact: • Online Services Greg Sheperd, president, at 866.294.7120, extension 6705; [email protected] • Credit & Collection Zaida Smith, vice president, international sales, at 866.294.7120, extension 6747; Consulting [email protected]

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | June 2021 | 25 MEMBERS DIRECTORY AMENITIES ARTICLES, BLOGS, WRITING COLLECTION SERVICES CUSTOMER RETENTION

Meridian Financial Services Inc. THE TRADES INK Content Marketing 1636 Hendersonville Rd Ste 135 Fairshare Solutions Sun Hospitality Resort Services P.O. Box 261, Crossville, TN 38557 Asheville, NC 28803 USA 529 Seven Bridges Road, Suite 300 5988 Mid Rivers Mall Dr, 63304 Phone: 310-923-1269 Phone 1: (866)294-7120 ext. 6705 East Stroudsburg, PA, 18301 Phone: 636-922-2285 Email: [email protected] FAX: (828)575-9570 Phone 1: 570.252.4044 Website: www.pineapplehospitality.net/ Website: www.TheTrades.com Email: [email protected] Email: [email protected] Specialty: We’re picky, with a focus Contact: Sharon Scott Wilson, RRP Website: www.merid.com Website: www.Fairshare.Solutions on the product categories that create Specialty: Print and online marketing Contact: Gregory Sheperd Contact: Dennis F Rogers value for operators while benefiting content, including blog and social Specialty: Meridian Financial Services, Specialty: Sometimes there is more media posts, feature articles, news guests and the environment. Pineapple Inc. is a sophisticated third-party col- than one Reason for a delinquency only offers the best options in those releases, and advertorial. Full service or default. At Fairshare we have the lection agency able to provide service categories and we provide them at marketing packages available including sophistication, experience, sales, and to whole and partial portfolios. Meridian competitive prices. assistance with strategy and planning, customer service skills needed to solve writing and design, mediac contact, and understands the impact of bad debt, as them all. Diligent contact is key. We ad creation and placement. well as the importance of keeping your APPLIANCES go far beyond the ‘Agency’ model of owners’ accounts current, and preserv- just ‘dialing for dollars’. We also bring BUSINESS INTELLIGENCE ing their confidence in the purchase empathy, data mining, customer care, © decision. Services include third-party and an understanding of your bottom CustomerCount collections for domestic and interna- line. We don’t just collect accounts, we Kenyon International, Inc tional clients, no-cost-to-client recovery collect customers. So as we succeed in P.O. Box 925, Clinton, CT 06413 by program, customized industry collection recovering more of your delinquent and Phone 1: (860)664-4906 FAX: CustomerCount strategies, credit reporting, skip tracing, written-off portfolios, you will succeed in (860)664-4907 3925 River Crossing Parkway, Suite 60 online services, and credit and collec- retaining valuable customers! Email: [email protected] Indianapolis tion consulting Website: www.cookwithkenyon.com Phone: 317-816-6000 DISINFECTANT SPRAYING Fax: 317-816-6006 Specialty: Kenyon International, Inc. EQUIPMENT is the world’s leading manufacturer Email: [email protected] COMPUTERS AND SOFTWARE Website: customercount.com/ of specialty cooking appliances for Contact: CustomerCount℠ is a flexible residential and recreational use. online customer feedback solution Kenyon’s compact and sustainable providing intuitive real time reporting, RNS Timeshare Management Software ITB Co., Inc. ceramic cooktops, in traditional knob fast turnaround on updates, detailed 410 43rd St W, Bradenton, FL 34209 1688 Nevada Avenue, 40743 and Lite-Touch™ control models, in and dynamic data gathering with one or two burners, are available in Phone 1: (941)746-7228 x107 Phone: 800-866-1357 comprehensive reporting for process Website: your choice of 120, 208, or 240 Volts. improvement and customer loyalty to FAX: (941)748-1860 www.birchmeier.us/en/content/home. Kenyon’s All Seasons™ Electric Grills improve your bottom line. Email: [email protected] php Website: are flameless, smokeless and safe for Specialty: Birchmeier is a leading www.TimeshareManagementSoftware. cooking indoors or out. All products COLLECTION SERVICES sprayer manufacturer across the world designed and built in Clinton, CT and com with the highest quality Swiss-made backed by a 3-year warranty. BIM Contact: Bob Ackerman products you can get. Birchmeier has objects available. Visit us at www. Specialty: Designed for legacy fixed been producing spraying equipment CookWithKenyon.com. and floating time resorts, our software since the 1890s and provides high- Fairshare Solutions solution streamlines the reservation quality Equipment for all spraying 529 Seven Bridges Road, Suite 300 and accounting functions for TS and disinfection that you would ever ARCHITECTURE / INTERIOR East Stroudsburg, PA, 18301 need. Please check us out at www. DESIGN Phone 1: 570.252.4044 resorts. Plus our responsive On-Line birchmeier.us. Email: [email protected] Booking module allows you to show Website: www.Fairshare.Solutions the weeks available to rent (owner or Contact: Dennis F Rogers association weeks) on your web site for EXCHANGE COMPANIES Specialty: Sometimes there is more booking by the traveler. Includes A/R than one Reason for a delinquency module to invoice and collect owner Architectural Concepts or default. At Fairshare we have the fees. One simple package to automate 3958 1st Ave, San Diego, CA, 92103 sophistication, experience, sales, and 7Across your existing TS resort Website: www.7across.com/ Phone: (619)531-0110 customer service skills needed to solve Specialty: 7Across is the pioneer of the Website: 4designs.com/ them all. Diligent contact is key. We CONTENT MARKETING direct-to-consumer model of vacation Specialty: Architectural Concepts Inc. go far beyond the ‘Agency’ model of exchange, as part of the Panorama is a full-service design firm offering just ‘dialing for dollars’. We also bring empathy, data mining, customer care, family of travel brands at Wyndham Architecture and Interior Design. Our and an understanding of your bottom Destinations. Since its founding as qualified architects and designers are line. We don’t just collect accounts, we DAE, it is the largest global operator in experienced in all aspects of delivering collect customers. So as we succeed in THE TRADES INK Content Marketing this field worldwide, with offices located a resort project to be proud of. recovering more of your delinquent and P.O. Box 261, Crossville, TN 38557 across North America, U.K., Europe, [email protected] written-off portfolios, you will succeed in Phone: 310-923-1269 Asia Pacific, South Africa and the retaining valuable customers! Email: [email protected] Middle East. I think the Trades Website: www.TheTrades.com verywhere we has taken the For important Contact: Sharon Scott Wilson, RRP find fulfillment, lead in cutting news, insights Specialty: Print and online marketing "E “ and opinions on affordability, and value, edge reporting on issues content, including blog and social “ we find success." -- Harry that really matter to the vacation ownership media posts, feature articles, news Van Sciver independent resorts. industry, I read Resort releases, and advertorial. Full service Trades Magazine. marketing packages available including assistance with strategy and planning, From "Recovering from Covid-19: R. Scott MacGregor of CaryMacGegor Evil and Earnest, History and The Asset & Property Management Gregory Crist writing and design, media contact, and Resilience," July 2020 Resort Group, Inc. CEO, National Timeshare Owners ad creation and placement. Trades magazine 26 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 EXCHANGE COMPANIES FINANCIAL SERVICES HOUSEKEEPING SERVICES LANDSCAPE AMENITIES

Alliance Association Bank RCI The Brookfield, Co. 717 Old Trolley Rd, Ste 6 Sun Hospitality Resort Services 4033 Burning Bush Rd, Ringold, GA 9998 N. Michigan Rd., Carmel, IN Summerville, SC 29485 4724 Hwy. 17 Bypass South 46032 30736 Phone: (888)734-4567 Myrtle Beach, SC 29588 USA Ph: (706)375-8530 Fax: (706)375-8531 Phone: 702-869-9924 Phone: (843)979-4786 FAX: (843)979- Email: Sdyer@allianceassociationbank. Email: [email protected] Email: [email protected] com 4789 Website: www.thebrookfieldco.com Website: www.rciaffiliates.com/ Website: Email: [email protected] Contact: Hilda Jones Contact: Bob McGrath www.allianceassociationbank.com Website: www.sunhospitality.com Specialty: RCI is the worldwide Contact: Stacy Dyer Contact: David Fries Specialty: The Brookfield Co. designs leader in vacation exchange with Specialty: Alliance Association Bank Specialty: We are a turn-key and manufactures fine concrete approximately 4,500 affiliated resorts is designed to provide a dynamic housekeeping provider for the landscape furnishings. Offering 70+ in more than 100 countries. RCI portfolio of financial services specific timeshare industry with over 40 years styles/sizes of planters plus fountains, pioneered the concept of vacation to the Timeshare HOA industry. of combined hospitality operations benches, finials and stepping stones, exchange in 1974, offering members Our products provide a blueprint to and resort services experience. Sun this company provides the best in increased flexibility and versatility with accelerate efficiency, reduce costs and delivers unparalleled accountability customer service. All products are hand their vacation ownership experience. increase revenue. AAB’s desire is to be with tailor-made services to meet cast and finished in fiber-reinforced, Today, through the RCI Weeks® your business partner by continuously your unique operational needs. Sun weather durable concrete. Many program, the week-for-week exchange offering the innovative solutions maintains high standards for quality beautiful finishes are offered. Custom system, and the RCI Points® program, necessitated by the Timeshare through our fully trained staff. From our work is available. the industry's first global points-based HOA industry. To learn more about Inspectors to our Regional Directors, Still run by the two founders and exchange system, RCI provides flexible AAB’s services, please visit www. our supervisors are accredited designers, the 30 yr. old Brookfield Co. vacation options to its over 3.8 million allianceassociationbank.com or call with Sun Certified Inspector (SCI) sells direct to landscape professionals, RCI subscribing members each year. Stacy Dyer at 843-637-7181. designation.“Fresh and Clean...Every developers and retailers. Site delivery time.” nationwide. All products ship from Ringgold, GA INSURANCE LEGACY TIMESHARE Trading Places International WithumSmith+Brown, PC 25510 Commercentre Dr Ste 100, 1417 E Concord St, SOLUTIONS 92630 Orlando, FL 32803 Ph: (407)849-1569 Leavitt Recreation & Hospitality Ins Phone: 800-365-1048 Fax: (407)849-1119 942 14th St., Sturgis, SD 57785 Website: tradingplaces.com Email: [email protected] Phone: (800)525-2060 Specialty: At Trading Places (TPI), Website: www.withum.com Email: [email protected] Legacy Solutions International customer service isn’t just a friendly Contact: Lena Combs Website: www.lrhinsurance.com 70 Brickyard Rd. Unit 10, voice; its offering what our members Specialty: Withum is a forward- Contact: Chris Hipple Essex Junction, VT, 05452 really want. TPI recognizes the thinking, technology-driven advisory Specialty: Specialty: For over 40 Phone: 802-862-0623, 802-373-5068 outstanding performance of the and accounting firm, committed years, Leavitt Recreation & Hospitality Email: vacation ownership industry, and to helping clients in the hospitality Insurance has been the premier has developed, for over 40 years, a [email protected] industry be more profitable, efficient independent agent for Resorts, RV Website: collection of vacation products and and productive. With office locations Parks, and various other recreation & services which vacation owners, www.legacysolutionsinternational.com in major cities across the country, and hospitality oriented businesses across Legacy Solutions International, developers, and resort associations as an independent member of HLB, the U.S. Insuring over 3,500 locations, LLC, founded by Ron Roberts, a consider truly valuable – including our the global advisory and accounting LRHI offers Liability, Property, Crime, 40-year timeshare industry veteran, FREE Classic exchange membership network, Withum serves businesses Commercial Auto, Employment delivers custom solutions that allowing members to trade through TPI and individuals on a local-to-global Practices Liability, and Work Comp with no annual fee. scale. Our professionals provide the Coverage through several preferred generate revenues for resort HOA’s expert advice and innovative solutions carriers, some of which are exclusive and managers facing threatening FACILITIES OPERATIONS you need to Be in a Position of to Leavitt Rec. Centrally located in “legacy” issues. Most programs are StrengthSM. Get to know us at www. the heart of America, our home office ZERO out of pocket cost! Bring a withum.com. is based in Sturgis, SD; however, smile back to your bottom line with Leavitt Rec.'s employees are stationed effective and proven strategies for HOA & STAKEHOLDERS around the country and have years of maintenance fee delinquencies, Royal Basket Trucks COMMUNICATIONS experience working in the territories asset recapture, standing inventory 201 Badger Pkwy Darien, WI, 53114 they serve. Call today to receive your sales, points programs, webinars, Phone: 800-426-6447 Fax: 262-882- FREE NO OBLIGATION QUOTE! property management, legal & trust 3389 services, and even energy efficiency Email: [email protected] rebates! Contact: 802-862-0637 Ron@ Website: www.royal-basket.com TOWB TAKE THE legacysolutionsinternational.com. Contact: Cindy Lapidakis 1500 Town Plaza Court, 32708 Specialty: Royal Basket Trucks® Inc., Phone: 407-366-1573 TIMESHARE an American manufacturer offers a full Website: www.towb.life/ I definitely look line of quality carts designed for use Specialty: TWOB LLC - a place, a INDUSTRY’S at every page of in the Hospitality Resort environments people, a company that timeshare Resort Trades each with solutions meeting the needs in owners and boards can go to for MOST SOLID “ month to see what is Pools, Spas, Laundry, Housekeeping, simple conversation, honest answers Shipping/Receiving, Waste and to hard questions within a background INFORMATION & happening in the industry. Recycling just to name a few. All of decades of management, sales, NEWS SOURCE I find it very informative products are made to order allowing timeshare repurpose/redevelopment, and know that others on you to put the right cart for the job in and overall hospitality experience. WITH YOU, your environment. Branding, labeling, Licensed broker 34 states, 40 years my team are reading it, modifications and custom functionality Hospitality Experience and references WHEREVER YOU too.” is all possible when you work with 2nd to none. We would be honored to Royal Basket Trucks®. be a part of your team. GO! Jon Fredricks, CEO Welk Resorts LLC Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | June 2021 | 27 LEGACY TIMESHARE LENDING INSTITUTIONS MANAGEMENT & OPERATIONS MANAGEMENT & OPERATIONS SOLUTIONS

Wellington Financial Vacation Resorts International 1706 Emmet St N Ste 2 Getaways Resort Management 25510 Commercentre Drive, #100 Charlottesville, VA, 22901 PO Box 231586 Lake Forest, CA 92630 USA Vacatia Partner Services Phone: 434-295-2033 ext. 117 Las Vegas, NV 89105 USA Email: sbrydge@wellington-financial. Phone 1: (863)287-2501 2840 Fairfax St, Ste 219, Phone 1: (844) 438-2997 Email: [email protected] Denver, CO, 80207 com Website: www.wellington-financial.com Email: [email protected] Website: www.vriresorts.com Ph: 720-335-8983 Website: www.GetAwaysresorts.com Contact: Jan Samson Website: vacatiapartnerservices.com/ Specialty: Wellington Financial has Contact: Thomas A. Johnson Specialty: Vacation Resorts Specialty: Vacatia Partner Services financed the timeshare industry without Specialty: When you need winning is dedicated to the success of legacy interruption since 1981. Specializing in International (VRI) is a full-service resorts and their vibrant owner receivables hypothecation, inventory strategies, not just promises from timeshare management company and development loans of $10,000,000 communities. Our customer-centric your resort management company, providing 35 years of innovation, and up, we’ve funded over $8 Billion products and technologies help resorts put GetAways more than 25 years of success, best practices, and solutions with our group of lenders. Focused increase owner engagement, attract resort management experience to work to over 140 resorts throughout the solely on lending to resort developers, new members, and finance property for your resort. With close to 50,000 United States. We have the resources we are the exclusive Resort Finance renovations. Our team of seasoned and solutions to generate income correspondent for Liberty Bank. With owners/members under management in timeshare professionals partners 40 years of expertise in the vacation four countries, GetAways has a proven for your resort through rentals, with HOAs and property managers ownership industry, we lend to credit- reputation for providing Game Winning resales, and collections. We invite to increase owner satisfaction and worthy borrowers at attractive banks Solutions. you to discuss your needs with us improve your resort’s economic health rates. today! Please contact Jan Samson with no risk or upfront fees. Connect at 863.287.2501 or jan.samson@ with us and see what a fresh approach vriresorts.com. really means.

Grand Pacific Resort Management OUTDOOR AMENITIES LENDING INSTITUTIONS Whitebriar Financial Corporation 575 Mistic Drive PO Box 764 5900 Pasteur Ct Ste 200 Marstons Mills, MA 02648 Carlsbad, CA 92008 USA Ph: (508)428-3458 Fax: (508)428-0607 Ph: 760-827-4181 FAX: 760-431-4580 Colebrook Financial Company, LLC Email: [email protected] Email: [email protected] Website: www.whitebriar.com Kay Park Recreation Corp. 100 Riverview Center Ste 203 Website: www.gprmgt.com Janesville, IA 50647 | USA Middletown, CT 06457 USA Contact: Harry Van Sciver Specialty: Receivables Financing. We Contact: Nigel Lobo Phone: 800-553-2476 Ph: (860)344-9396 Fax: (860)344-9638 FAX: 319-987-2900 Email: [email protected] can Lend or Purchase, including: Low Specialty: For decades, we’ve created FICO, No FICO and Credit Rejects. experiences worth sharing—from the Email: [email protected]=m Website: www.ColebrookFinancial.com Website: www.kaypark.com Contact: Bill Ryczek Fast Fundings of up to $5 million. moment you start dreaming of your Non-Recourse Financing available, Contact: Marilee Gray Specialty: Colebrook Financial vacation to long after you return home. with no Holdbacks. We also Finance Specialty: Manufacturing “America’s Company, focusing on timeshare We tailor our services to preserve the Finest” park equipment to make lending, provides hypothecation and Inventory and HOA’s, and assist in distinctive experience offered by your people-places people-friendly, since other financing products for small Workouts. Resort Equity and Bridge Financing available. resort, delivering exceptional results 1954! Product line includes a large and mid-sized developers and can variety of outdoor tables, benches, offer loans in amounts ranging from based on our longevity and your MANAGEMENT & OPERATIONS grills, bleachers, litter receptacles, $100,000 to $30 million or more. vision. Our collaboration, consistency, drinking fountains, planters, pedal We have an innovative approach and hands-on approach ensure your boats, and more! to financing with rapid turnaround, success. Owners vacation with us personal service, and no committees. PEST CONTROL/ You’ll always talk to a principal: Bill because they appreciate our service DISINFECTANT Ryczek, Fred Dauch, Mark Raunikar Capital Vacations culture. Associations stay with us and Tom Petrisko, each of whom has 9654 N. Kings Hwy. Suite #101 because of the financial strength we extensive timeshare lending experience Myrtle Beach, SC 29579 build. Phone: 843-449-6500 SteriFab Email: [email protected] PO Box 41, Website: www.CapitalVacations.com Yonkers, NY 10710 Contact: Alex S. Chamblin, Jr. Phone: (800)359-4913 Specialty: Capital Vacations, Fairshare Solutions Fax: (914)664-9383 headquartered in Myrtle Beach, SC, is Vacatia Partner Services 529 Seven Bridges Road, Suite 300 Email: [email protected] one of the largest and fastest-growing 2840 Fairfax St, Ste 219, Website: www.sterifab.com East Stroudsburg, PA, 18301 Denver, CO, 80207 Phone 1: 570.252.4044 management, development, and Contact: Mark House Ph: 720-335-8983 Email: [email protected] timeshare vacation club companies Specialty: Approaching its 50th year on Website: vacatiapartnerservices.com/ the market. STERIFAB continues to set Website: www.Fairshare.Solutions in North America. The company is new standards as it continues to be the Contact: Dennis F Rogers dedicated to creating quality vacations Specialty: Vacatia Partner Services only EPA registered product that both Specialty: Sometimes there is more and offers an affordable, flexible travel is dedicated to the success of legacy disinfects and kills bed bugs and other than one Reason for a delinquency program called Capital Vacations Club. resorts and their vibrant owner insects. This ready to use product is or default. At Fairshare we have the communities. Our customer-centric As a hospitality management provider, available in all 50 States and is ready sophistication, experience, sales, and products and technologies help resorts Capital Vacations provides full-service to use. Available in pints, gallons and customer service skills needed to solve hospitality management solutions to increase owner engagement, attract 5- gallon containers. STERIFAB.COM them all. Diligent contact is key. We vacation ownership resorts, helping to new members, and finance property 1-800-359-4913 go far beyond the ‘Agency’ model of promote and support their long-term renovations. Our team of seasoned just ‘dialing for dollars’. We also bring financial stability. With more than 68 timeshare professionals partners empathy, data mining, customer care, with HOAs and property managers and an understanding of your bottom managed resorts and over 30 vacation line. We don’t just collect accounts, we club properties across the United to increase owner satisfaction and RESORT collect customers. So as we succeed in States and the Caribbean, Capital improve your resort’s economic health recovering more of your delinquent and Vacations is committed to delivering with no risk or upfront fees. Connect written-off portfolios, you will succeed in memorable vacation experiences to with us and see what a fresh approach retaining valuable customers! owners and guests. really means. 28 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 PET SANITATION PUBLIC RELATIONS RECREATIONAL GAMES RENTALS AND RESALE

Timeshares Only LLC 4700 Millenia Blvd. Ste. 250 GBG & Associates The Chess House Orlando FL 32839 121 Lake Shore Dr Rancho, Mirage CA PO Box 705, Lynden, WA 98264 Phone 800-610-2734 DOGIPOT Ph: (360)354-6815 Fax: (360)354-6765 Fax: 407-477-7988 2100 Principal Row, Suite 405 , 92270 Email: [email protected] Email: Orlando, FL 32837 USA Phone: 760-803-4522 Website: www.chesshouse.com [email protected] Phone 1: 800-364-7681 Email: [email protected] Website: www.gbgandassociates.com Website: www.timesharesonly.com Website: www.dogipot.com Contact: Raphael Neff Contact: Georgi Bohrod Contact: Ryan Pittman Contact: David Canning Specialty: Unplug the gadgets and Specialty: Positioning Strategy, Specialty: Timeshares Only is a Specialty: DOGIPOT® has numerous refresh with a great game for sheer Placement and Reputation cooperative advertising company product designs made from various fun. Improve IQ, focus, and face to Management: Let GBG create a that has served the timeshare resale materials to help fit all of the possible face time with your loved ones. Chess positive platform for new business market for over 25 years. We connect needs of our customers in helping House has helped countless parks and development and increase awareness. timeshare buyers, sellers, and solve their dog pollution issues. We resorts obtain a low cost, high visibility We provide resources and spearhead renters on our online resale platform. have the most aesthetically pleasing, tailor-made B2B or B2C strategic plans Giant Outdoor Chess that’s easy to Timeshares Only also enhances commercially durable products on incorporating both paid. maintain and fun for everyone from the timeshare product value by the market that are very economical. toddlers to veterans. providing owners with maintenance No one can match our experience, RECEIVABLE FINANCING fee relief, numerous monetization customer service, selection of products REFURBISHMENT & DESIGN options, and exclusive access to the or reputation in the market. DOGIPOT® largest selection of travel benefits at products offer dependability that saves remarkable prices. It’s a whole new you money! timeshare resale experience.

POOL & WATER FEATURES Fairshare Solutions Hospitality Resources & Design, Inc. EQUIP. & MAINT 529 Seven Bridges Road, Suite 300 919 Outer Road Suite A, East Stroudsburg, PA, 18301 Orlando, FL 32814 Phone 1: 570.252.4044 Ph: 407-855-0350 Fax: 407-855-0352 Email: [email protected] Email: [email protected] Website: www.Fairshare.Solutions Vacatia Partner Services Hammerhead Patented Performance Contact: Dennis F Rogers Website: www.hrdorlando.com 2840 Fairfax St, Ste 219, 1250 Wallace Dr STE D, Specialty: Sometimes there is more Contact: Rich Budnik Denver, CO, 80207 Delray Beach, FL 33444 than one Reason for a delinquency Specialty: Hospitality Resources & Ph: 720-335-8983 Phone: (561)451-1112 or default. At Fairshare we have the Design is a licensed interior design Website: vacatiapartnerservices.com/ Fax: (561)362-5865 sophistication, experience, sales, and firm. Services include interior design, Specialty: Vacatia Partner Services Email: [email protected] customer service skills needed to solve LEED AP, kitchen & bath, purchasing, is dedicated to the success of legacy Website: www.hammerheadvac.com them all. Diligent contact is key. We project management and installation. resorts and their vibrant owner Contact: Customer Service go far beyond the ‘Agency’ model of We strive to create long-term communities. Our customer-centric Specialty: For 20 years, Hammer-Head products and technologies help resorts just ‘dialing for dollars’. We also bring partnerships with clients by listening has led the way in low-cost, safe, easy- increase owner engagement, attract empathy, data mining, customer care, to and understanding their unique to-use manual pool vacuum systems. new members, and finance property and an understanding of your bottom goals. The team uses their expertise to Our portable, rechargeable, battery line. We don’t just collect accounts, we renovations. Our team of seasoned provide clients with innovative design powered vacuums are designed for collect customers. So as we succeed in timeshare professionals partners while completing projects on time and speed and simplicity. Remove debris recovering more of your delinquent and with HOAs and property managers without using the filtration system written-off portfolios, you will succeed in in budget. Regardless of scope or to increase owner satisfaction and and cut your pool vacuum time in retaining valuable customers! location, we are happy to travel to you improve your resort’s economic health half, without shutting down the pool. to begin a successful collaboration. with no risk or upfront fees. Connect Hammer-Head cleaning units are made with us and see what a fresh approach in America and are the #1 choice of RENTALS AND RESALE really means. military, cruise line, resort, fitness club, and city managers from Key West to RESALES Whitebriar Financial Corporation Okinawa. 575 Mistic Drive PO Box 764 Marstons Mills, MA 02648 Phone: (508)428-3458 Fax: (508)428- 0607 SellMyTimeshareNow, LLC 8545 Commodity Circle, LaMotte Company Email: [email protected] Bay Tree Solutions Orlando, FL 32819 802 Washington Ave, Website: www.whitebriar.com 400 Northridge Rd., Ste. 540 Phone: 877-815-4227 Chestertown, MD 21620 Contact: Harry Van Sciver Atlanta, GA 30350 Phone: (800)344-3100 Specialty: Receivables Financing. We Email: [email protected] Phone: 800-647-4130 Fax: (410)778-6394 can Lend or Purchase, including: Low Website: Email: DMilbrath@BayTreeSolutions. Email: [email protected] FICO, No FICO and Credit Rejects. www.sellmytimesharenow.com com Website: www.lamotte.com/pool Fast Fundings of up to $5 million. Non- Specialty: SellMyTimeshareNow. Website: www.BayTreeSolutions.com Contact: Rich DeMoss Recourse Financing available, with no com is the largest and most active Contact: Doug Milbrath Specialty: The Mobile WaterLink® Holdbacks. We also Finance Inventory online timeshare resale marketplace Specialty: Bay Tree Solutions is an and HOA’s, and assist in Workouts. SpinTouch™ lab is designed to be worldwide. We provide a proven advertising and marketing company Resort Equity and Bridge Financing used onsite. The precise photometer advertising and marketing platform that specializes in assisting owners to can measure 10 different tests in just available. to timeshare owners, while offering resell their vacation ownership interests 60 seconds to obtain perfect water the largest selection of resales and at a fair price. By avoiding desperate chemistry. All the tests results can sellers and distressed properties and rentals to buyers and travelers. With be viewed on the touchscreen or Do YOU see by using our consultative method, can be transferred into our DataMate your company over 5.5 million visits to our family of for eleven years we have repeatedly water analysis program. Achieve websites and more than $254 million guided clients who sell for prices 30-to- precision without time consuming test HERE? in purchase and rental offers delivered 50 percent higher than our closest and clean-up procedures. Visit www. If not call us at to advertisers annually, we have been competitors. Bay Tree provides resort waterlinkspintouch.com for more serving the needs of owners and non- operators, as well as servicing and information. 931.484.8819 owners alike since 2003. collection agencies, with a trusted ally. Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | June 2021 | 29 SALES AND MARKETING STRATEGIC PLANNING TRADE ASSOCIATIONS TRAVEL CLUBS

Resort Management Services Lemonjuice Capital Solutions C.A.R.E. Cooperative Association of 10745 Myers Way S 7041 Grand National Dr #230, 32819 Resort Exchangers Global Connections, Inc. Seattle, WA 98168 Phone: 321-320-8830 P.O. Box 2803, Harrisonburg, VA 5360 College Blvd, Suite 200 22801 Ph: (888)577-9962 Fax: (206)439-1049 Email: [email protected] Overland Park, KS 66211 Phone: 800-636-5646 (U.S. & Canada) Phone 1: 561-212-5359 Email: doug@ Website: http://lemonjuice.biz/ 540-828-4280 (Outside U.S. & Canada) Email: [email protected] resortmanagementservices.net Specialty:Lemonjuice delivers FAX: 703-814-8527 Website: www.exploregci.com/ Website: www. strategic planning tools and the Email: [email protected] Contact: Melanie J. Gring resortmanagementservices.com resources needed to execute those Contact: Douglas Murray Website: www.care-online.org Specialty: Established leader in the plans to Association Boards and vacation industry offering its premier Specialty: Resort Management Contact: Linda Mayhugh, President Managers. Services include Strategic travel club, Global Discovery Vacations, Services provides resort developers Specialty: Established in 1985, Analyses; Rental distribution, through a sales distributorship channel; and HOAs with customized sales C.A.R.E. is one of the industry’s leading revenue management, and channel component-based travel and leisure programs that generate revenue and associations in ethical standards and management; Resort technologies value propositions. Its internationally benefits; exit and affinity programs. enhance benefits for current owners, including operating systems, websites, diverse member base includes GCI is the developer of resorts in We reinvigorate membership usage and business tools; Comprehensive Resort Developers, Management California, Colorado, Florida, and and specializes in meeting with owners resort management and accounting; and Exchange Companies, HOA’s, Tennessee; owns/leases multiple and members in their communities. resort condominiums throughout the Title and roster reconciliation; Sunset Travel Clubs and Wholesalers as Targeting users and non-users, RMS U.S., Canada, Mexico and Caribbean. management; and Project restructuring well as industry suppliers bringing From having your own travel club sales develops innovative new benefits and repositioning. Unlike typical value-added revenue enhancement distributorship to strengthening loyalty tailored to improve specific member management companies, Lemonjuice opportunities. Members that possess with your members and employees, needs. will invest capital with the Association or seek rentable inventory for fulfillment GCI has the solution you need. to help it achieve its goals. Give your set the foundation of C.A.R.E. with SALES TRAINING owners options! a multitude of scenarios for securing client vacations, increased inventory TECHNOLOGY utilization and heightened yield management. OTC Owners Travel Club TRANSPORTATION VEHICLES Phone: 844-724-6000 ADS Consulting Website: ownerstravelclub.com/v6 8612 Titleist Cr Las Vegas, NV, 89117 Specialty: Owners Travel Club, your 702-919-0550 SPI Software gateway to travel savings. With Website: 444 Brickell Avenue, #760; Owners Travel Club you are entitled www.adsconsultingservice.com/ Miami FL 33131 to travel benefits with more options, Club Car Custom Solutions Department Specialty: ADS Consulting offers Phone: (305)858-9505 Fax: (305)858- more opportunities, and more ways 4125 Washington Rd. Evans, GA. a unique, different, and innovative 2882 for owners to save with our best price 30809 approach to helping your company Email: [email protected] guarantee and Owner Dollars. Phone: 800-258-2227 grow top and bottom-line revenue. Website: www.spiinc.com If your resort is enrolled in OTC, your Website: www.clubcar.com Contact: Alex Gata membership is already live, just enter Contact: Your Local Club Car Dealer Specialty: SPI is the preferred software your user name and password and Specialty: Made-to-Order and Task- you’re ready to experience the savings. for selling and managing timeshare Specific Utility and Transport Vehicles If you would like to join, but haven’t properties, vacation ownership clubs Club Car’s Custom Solutions received an offer from your resort, no and resorts. SPI’s Orange timeshare Department customizes vehicle problem, please fill out the registration software is a comprehensive suite Levitin Group configurations to tackle many hospitality form below for your complimentary of services that includes sales and PO Box 683605, Park City, UT 84068 and maintenance applications: refuse membership. marketing, property management, Phone: (435)649-0003 removal, bell service, room service, billing maintenance and more. SPI is Email: [email protected] facilities maintenance, grounds keeping TRAVEL INCENTIVES a global company with our software Website: www.levitinlearning.com and more. Stylish and versatile, installed on five continents providing a Contact: Shari D Levitin these cars have the same warranty breakthrough product based on over Specialty: Shari Levitin is the author as standard vehicle offerings in their 30 years of industry experience. This class and are ideal to reduce fleet size of the bestseller, Heart and Sell, a includes an advanced user interface, and replace full-size trucks. To find True Incentive frequent contributor to Forbes, CEO 2881 E Oakland Park Blvd, Suite 205, all major integrations and cloud-based your local Club Car Dealer visit www. Magazine, Huffington Post, and guest Fort Lauderdale, FL , 33306 extendible applications. clubcar.com/dealer. lecturer at Harvard. Shari started in Phone: 800-684-9419 the timeshare industry in 1997, and Fax: 954-707-5155 Email: [email protected] her team has increased revenues for I definitely look For many years, my clients Website: true-incentive.com companies like Wyndham, Hilton, and at every page of RCI in over 40 countries. have advertised in the Resort Specialty: True Incentive, known for Resort Trades each Trades with tremendous Recently, Shari has been recognized its incentive product innovation and “ success. The publications are widely quality service, offers a dynamic online month to see what is “ as one of the: read and widely respected within the catalog of its products such as land • Top 10 Voices in Sales for LinkedIn happening in the industry. timeshare industry. The Resort Trades vacations, airfare, and cruises designed I find it very informative has also been of great assistance to • Top 20 Sales Experts in the to impact a company’s marketing and Salesforce documentary, "The Story and know that others on my clients by helping print our press releases and photographs. They are an sales objectives. As for us how we can of Sales." my team are reading it, integral part of any public relations and help you determine the right marketing • Top 50 Keynote Speakers too.” advertising plan I suggest to clients.” incentives to meet your goals. For • 38 Most Influential Women in Sales Marge Lennon more information www.true-incentive. https://www.linkedin.com/in/sharilevitin/ Jon Fredricks, CEO Welk Resorts LLC President Lennon Communications Group com or [email protected]

30 | June 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 RESORT TRADES advertisers ARDA Lemonjuice Captial Solutions www.arda.org...... 17 www.lemonjuice.biz...... 7 CERAMIC GLASS Burrito Brands Inc. Meridian Financial Services, Inc. COOKTOPS www.leafburrito.com...... 2 www.merid.com...... 25 Capital Vacations Owners Travel Club https://ownerstravelclub.com...... 15 www.capitalvacations.com...... 32 RCI Custom Solutions/A Div. of Club Car www.RCIAffiliates.com...... 5 www.clubcar.com...... 13 RCI/Panorama Dogipot www.wyndhamworldwide.com...... 11 www.dogipot.com...... 2 Resort Data Processing, Inc. FiberBuilt Umbrellas & Cushions www.resortdata.com...... 23 www.fiberbuiltumbrellas.com...... 25 Royal Basket Trucks LLC Getaways Resort Management www.royal-basket.com...... 21 www.getawaysresorts.com...... 5 Send Me On Vacation www.sendmeonvacation.org...... 9 Grand Pacific Resorts Management www.gprmgt.com...... 13 SPI Software www.spiinc.com...... 15 Harding & Companies www.hardingcompanies.com...... 17 Sun Hospitality Resort Services www.sunhospitality.com...... 5 Hospitality Resources & Design Vacatia Partner Services www.hrdorlando.com...... 13 www.vacatiaparnerservices.com...... 3 Kenyon International, Inc Vacation Innovations www.CookWithKenyon.com...... 31 www.vacationinnovations.com...... 9 Leavitt Recreation & Hospitality Ins Viewpoint www.lrhinsurance.com...... 2 www.viewpointweb.com...... 19

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OUR PROGRAMS CONTACT TRAVIS BARY Sales & Marketing today to learn more about putting our funding and management solutions to work for you, Rental Guarantee especially during these unprecedented times. CAPX International Exchange [email protected] Collections & Recovery Services 843.281.4346