Loon Mountain and the Riverwalk, Still the Gold Standard in Eastern Skiing Pg 12

Vol 34, No. 4 | April 5, 2021 | www.ResortTrades.com Resort Trades Every Resort; Every Month

Loon Mountain and the RiverWalk, Still the Gold Standard in Eastern Skiing pg 12

JOIN US FOR LUNCH IN APRIL 2021!

April 13 – “Increase Revenue, Reduce Costs, Improve Service;” Matt Brosious, Viewpoint PMS and Owners Travel Club April 20 – “Fearless Independence;” Mark Waltrip, Chief Operating Officer, Westgate Resorts April 23 -- “2020 CustomerCount® Customer Engagement Professional Resort Trades Award Ceremony;” Winner, Gordon McClendon, VP of Client Relations, SPI Software April 28 – "Vacation Innovation Product Showcase;” Bryan Rand, President of Vacation Innovations RESORTTRADES.COM/LEARNINGCENTER A WHOLE NEW CATEGORY OF TIMESHARE RESORT MANAGEMENT SOFTWARE

Viewpoint is a cloud-based, mobile-friendly property management system (PMS) that allows you to oversee bookings, payments, exchange, accounts, and more with one easy-to-use online platform.

YOUR SOLUTION FOR ADVANCED INTEGRATION FOR A GREAT VALUE

• Comprehensive PMS functionality • Owner Self-Service Portal • Booking Website • PCI DASS Certified Payments • Mailchimp Marketing Platform • optiREZ Revenue Management • Rental Distribution & Channel Management • RCI and 7Across Exchange Integration • Amazon Web Server Cloud Hosting • Owners Travel Club Rewards Program

Our Partners:

ViewpointWeb.com | [email protected] | 833-456-9963 Searching for a G IANT C H E S S Custom Travel Solution? Vacation Innovations has been redefining the timeshare resale and travel markets for more than 20 years, and we’re just getting started.

With the addition of Holiday Systems International, our award-winning products and services drive revenue by providing tailored travel solutions for businesses, including:

• Owner referral programs • Buy-back, trade-in, and resale solutions • Loyalty systems and booking engines • Custom membership platforms • Employee benefit programs • Corporate travel systems • Travel agency booking platforms • Tour lead generation • Custom software solutions • And more

How can we help you? Visit vacationinnovations.com/services for more.

/ re so rt Free Shipping. Order yours today 1-800-348-4749 vacationinnovations.com | holidaysystems.com

CERAMIC GLASS COOKTOPS Innovating timeshare association banking solutions is our business, so you can focus on growing yours.

Top 10 - Forbes Best Banks

Specializing in:

No-Fee Lockbox Services1 Online Homeowner Payment Portal

ConnectLiveTM Software Integration Lending Solutions3

Full Online Banking Services2 Extensive Deposit Solutions4

Meet Your Banking Expert: Stacy Dyer, CMCA, AMS Senior Managing Director, East Region (843) 637-7181 [email protected]

| allianceassociationbank.com

1Funds deposited through the Lockbox will follow Western Alliance Bank’s funds availability policy as outlined in the Deposit Account Agreement Disclosure. 2Fees may be imposed for additional services related to online banking. Refer to Business Online Banking Setup and Authorization for more information. 3All offers of credit are subject to credit approval, satisfactory legal documentation and regulatory compliance. 4Refer to the disclosures provided at account opening and the Schedule of Fees and Charges for additional information. Alliance Association Bank, a division of Western Alliance Bank, Member FDIC. Western Alliance ranks top ten on Forbes’ Best Banks in America list, five years in a row, 2016-2020.

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 3 THE LEARNING CENTER Empathy a Winning Leadership Trait April 23, 2021; 1:00 p.m. ET: Gordon McClendon, VP,

Trades LEARNING CENTER Client Relations for SPI Software, Accepts: REAL LIFE LEARNING The 2020 CustomerCount® Customer Engagement by Sharon Scott Wilson, RRP Professional (CEP) Resort Trades Award At one time, Gordon McClendon was in a leadership Sharon Scott Wilson, RRP, will ‘officially’ award empathetic nature. According to Stephen, he not only position at Chicago Mercantile Exchange where he Gordon with a well-deserved trophy as the 2020 CEP looks at a situation from the client’s viewpoint, but he was elected to the board by the highest vote total award winner in a live, online presentation ceremony. puts himself in the position of the customer. “What ever. After retiring and moving to the larger Miami outcome would I wish to have if I were the client?” metropolitan area, SPI Software owner, the late Karl Joining in the event will be SPI Sales Director might be Gordon’s first thought as he addresses an Lange, persuaded Gordon to join the company as Stephen Green, who submitted the winning narrative. issue. vice present of client relations. The same leadership As he wrote, “[Gordon] has proven himself to be a traits he had exhibited earlier at the Exchange, once leader in the Vacation Ownership industry for over Empathy is a leadership trait that is often again earned him recognition as winner of the 2020 thirty years. He has led by example, supported our undervalued but has enormous positive impacts CEP Award. industry, and continually leads our company through on all parts of SPI’s business, Green observes. A challenging times. He always puts our customers distinguished panel of judges and industry veterans, Each year since 2016, the CustomerCount® first, communicates with all employees what our including Howard Bendell, Scott Bahr, Angela Ward, Customer Engagement Professional (CEP) company mission is, and has always been willing Darla Zanini, and Ed McMullen Jr. apparently agreed Resort Trades Award has been bestowed to mentor and assist both our employees and as the judges arrived at a unanimous decision. upon team members involved in the vacation customers.” ownership (timeshare) industry. On April 23, 2021, Go to ResortTrades.com/LearningCenter to register CustomerCount President & CEO Robert “Bob” Perhaps the overall winning asset about Gordon is so you will be able to congratulate Gordon online, Kobek, RRP, along with Resort Trades Publisher his ability to see all points of view; he has a deeply yourself.

Resort Trades Learning Center April 13 – “Increase Revenue, Reduce Costs, Improve April 23 -- “2020 CustomerCount® Customer Engage- April 2021 Events: Service;” Matt Brosious, Viewpoint PMS and Owners ment Professional Resort Trades Award Ceremony;” Winner, Gordon McClendon, VP of Client Relations, Travel Club Register at SPI Software https://resorttrades.com/learningcenter; April 20 – “Fearless Independence;” Mark Waltrip, April 28 – "Vacation Innovation Product Showcase;” Events Start at 1:00 p.m. ET: Chief Operating Officer, Westgate Resorts Bryan Rand, President of Vacation Innovations

Trades

LEARNING CENTER800-791-8056 [email protected] REAL LIFE LEARNINGwww.spectrumproducts.com

AQUATIC ADVENTURE ZONE TM

4 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Join the leader in hospitality management where teams of enthusiastic associates are creating experiences worth sharing every day! What does your BE EPIC work-life look like? From the picturesque coastline of the California to the sun-drenched beaches of Kauai, we want you to be part of our team!

BENEFITS WITH NEWEST ADDITIONS GRAND PACIFIC RESORTS INCLUDE: TO OUR RESORT FAMILY: • Leadership Development Programs • Tahoe Sands Resort • Tuition Reimbursement • Mandalay Shores Resort • Vacation Perks • BE EPIC Culture: Balance, Empowerment, Enthusiasm, Passion, Integrity, Consistency

JOIN OUR TEAM Visit Careers.GrandPacificResorts.com Resort Trades NOW ON Every Resort; Every Month

Trades LEARNING CENTER REAL LIFE LEARNING

Fraud Prevention for Resorts and Grow Resort Receivables Timeshares with Withum Ladies Organically In 2021 with Harry Van Sciver

2021 - The Playbook, the Players, and the Way Forward with ARDA President and CEO Jason www.youtube.com › ResortTrades

Trades Contents | April 2021 THE LEARNING CENTER 16 Owners Travel Club Launches New Benefit for HOAs to Drive 4 Empathy a Winning Leadership Owner Loyalty LEARNINGTrait 18CENTER Retooling for Millennials FEATURES 22 The Essential Ways Pinterest REAL LIFE LEARNINGHelps Market Resorts and 8 Westgate Resorts Continues to Hotels Chart Its Own Course TRENDING 12 Loon Mountain and the 23 Advertiser List RiverWalk, Still the Gold 24 Faces & Places Standard in Eastern Skiing 26 Business Directory

6 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987

INDEPENDENCE PLAY Westgate Resorts Continues to Chart Its Own Course By Judy Kenninger

ur resorts are centered on four things: “O immersion, education, excitement and engagement. We are in the business of creating vacation memories, and we roll that into every Westgate property.”

destination health spas. Some hotel-centric brands concentrate on brand standards, sometimes so much so that if you arrived blindfolded at their properties and Mark Waltrip - Chief then took the blindfold off, you’d have no idea RT: What makes Westgate Resorts unique? Operating Officer where you were. With Westgate, you would Westgate Resorts MW: We have a completely different business have an immediate sense of place; our brand model. Where the hotel brands are lodging- standards are centered on service levels. As headlines announce yet another acquisition centric, we are centered on creating unique of a storied timeshare brand by a large publicly experiences for our guests. Our resorts are held company, one privately held timeshare company continues to hold its own: Westgate themed destination experiences. We have a RT: It seems that maintaining control of Resorts. Founded in 1982 by David Siegel, dude ranch, a colonial inn, mountainside luxury every detail is important to Westgate? the Orlando-based company now operates cabins in Gatlinburg, and a Park City, Utah, ski resort that has been consistently named MW: We want to create an authentic 27 resorts in premier travel destinations experience. Take, for example, Westgate throughout the United States, and according the best resort in the state. Each resort is like a cruise ship on land, and we want guests River Ranch Resort, which is an authentic to the Orlando Business Journal, has annual Florida dude ranch just one hour from Orlando. revenues in excess of $1.31 billion. to immerse themselves in the individualized experiences that each destination offers. You We want to entertain our guests but also educate them about the rich heritage of the To find out what makes Westgate tick, Resort can’t really do that in a one-night stay, so we ranch, which is where cattle were loaded on Trades spoke with Chief Operating Officer really hope guests will stay at least four nights barges to be shipped from Florida, which was Mark Waltrip, who leads the company’s to a week or more. acquisition, design, development, operations and still is top cattle producing area. These and marketing, as well as the development Our resorts are centered on four things: authentic connections get guests to educate and operation of all Westgate non-resort immersion, education, excitement and and entertain themselves, from the weekly projects, including commercial office space, engagement. We are in the business of rodeo to horseback riding to accommodations apartment complexes, land development and a creating vacation memories, and we roll that that include our new Luxe Conestoga wagons, variety of restaurant concepts, retail shops and into every Westgate property. luxury tepees, and glamping.

RT: Westgate hasn’t really grown by purchasing other resort developers. Why is that?

MW: While we have done that in the past, it’s very difficult to create the experience we are going for when you are working with the history of someone else’s decisions. We prefer to start with a blank canvas and develop the story from the ground up.

We have 27 great locations, and our resorts are massive. At Westgate Lakes, we have over 2,200 villas; at Gatlinburg, we have over 1,100 villas and cabins, and in Las Vegas, we have over 3,000 villas and suites. Some of our resorts have giant waterparks. We prefer to enter high-density tourist destinations and become part of that story with a property uniquely themed to that destination. CONTINUE TO PAGE 12

8 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 un aktn Gop Da A Ecag • ieiy ainlTmsae Rsr Mm. evcs Bafr • lb e • niie aain lb etae eot • Resorts Westgate • Club Vacation Unlimited • Med Club Bragf • • re Services Mgmt. Resort • Timeshare National Fidelity • Exchange An Dial • Group Marketing Gunn Catalina (April Survivor) • Resort Trades • C.A.R.E. Meet Catalina, April Survivor Because of my HERS2 breast cancer, my family has had a very tough year. We need some fun quality time together to counter this trauma. Although this has been a frightful experience, I want the turmoil of emotions that my cancer has brought to my household to empower myself as well as my kids and husband. As I recover, we need the space where we can have the opportunity to define who we are both individually and collectively in order that we can leave this emotional burden behind us. My story starts mid-pandemic, with social isolation and a lot of fear given my family cancer history. I have three little kids ages 11, 10 and 7, I have tried to stay strong and think positive but my kids’ lives have been impacted deeply. As an immune suppressant patient, I cannot take risks and need to avoid public spaces and other people Survivor Catalina as much as possible. Consequently, we have had to trim down our kids’ usual activities to nothing. This has not only increased our stress level, it has both deprived the kids of things that they love as well as making them constant witnesses to what is going on. Although we try to make breast cancer seem less mysterious and frightening, I am sure that they are still very apprehensive of what the future might bring. When your world collapses as it does when the “C” word is dropped by your physician, you have to find a way to lift yourself and loved ones up. Although God has given me the strength to keep on going, even when I am not at my best, I strongly believe that having something to look forward that deviates from the constant observation of their mom and wife undergoing this long journey of chemo, surgery, radiation and hormone therapy will build a resilient healing mindset in my family’s mind and heart. In this time of uncertainty, we need to find something that will uplift us and bind us together as a family. I sincerely believe that planning our trip would do this. I April Sponsor know that our dream vacation, we will spiritually, mentally, and physically bond us together, strengthening our relationship as a family as we look into a new future together.

Absolute World Resorts • Sunset World • Karma Group • Karissma Resorts • Royal Caribbean • Vidanta Send Me on Vacation’s mission is “To Provide a much needed vacation to under served women with breast cancer who need a place to rejuvenate and heal their body, mind and spirit.” The adverse effects of fighting cancer can leave women, their families and friends in shambles. We believe that an essential first step in surviving the effects of breast cancer is to provide survivors with a healing vacation to “take a break” from the fight. If interested in becoming a recipient, donor or sponsor please contact us at [email protected] www.sendmeonvacation.org

• SFX • TrackResults • Impact Int’l • Travel To Go • Grand Pacif c Resorts • ResorTime • Welk Resorts • • Casablanca Express Vacations • Global Connections Vida • Club • Vacation Festiva Resorts Travel • ResortsRTX • Lifestyle GetAways • WIN Aspen • Financial Advantage •

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 9 Continuation of INDEPENDENCE PLAY

RT: So, what are the growth opportunities for Westgate Resorts?

MW: Westgate is constantly looking at the next evolution of where we can best take our story. For example, we see New York City as a market that will rebound quickly, and I can confidently say, after completing a full remodel last month, we now have the best timeshare product in that market. Just as important, we took this historic landmark hotel and designed based on the history of the Tudor City neighborhood to create a real connection to the local community. As a private company, we don’t have to make decisions based on shareholder expectations, whereas in a public environment, it’s more difficult to take risks and make bold moves. The moves we have made in the past paid off, so that’s what we’re going to continue to do.

RT: So, how is Westgate’s Legacy program a result, had a low incidence of infection at our RT: Is there a particular area of the country going? resorts. that you are targeting? MW: We’re very happy with the program and We also developed WestgateCARES, our MW: We prefer destinations that have a the impact it has had. Our goal is to give detailed enhanced health and safety plan, in year-round draw and in a high-density tourist owners an education on all of the safe options response to the current COVID-19 pandemic, population. That being said, we’re not afraid of available to them. Sometimes it’s as simple as entering a market where we have to create the service recovery and helping them get back and we made all of the plans publicly available demand, like River Ranch. on vacation, and other times it’s walking them on our website so that those resorts that did through their end-of-product options. not have our level of technical know-how could still have best-in-class safety procedures. They RT: How is Westgate able to compete are all available at www.WestgateCares.com. against the Wyndham and Marriott RT: Do you think there’s still room for new ecosystems that have developed? independent resort developers?

MW: We don’t see ourselves in competition MW: I hope so; it’s the independent developers Westgate Resorts with them. A rising tide lifts all boats and who continually raise the level of creativity. We • Operates 27 themed destination resorts that’s one of the reasons that at the executive like to think of ourselves as the little engine nationwide with more than 14,500 luxury level, we all get along so well. There really that could with developing our own restaurants are no secrets, so we are more likely to work and spas. villas and hotel rooms. together for the betterment of the industry as Still, when the big brands take over properties, • More than 500,000 owner families. a group with a strong interest in protecting it’s usually a benefit for the industry as a whole the consumer’s perception of the industry. I’m because they raise the resort’s quality level. It • Locations in Miami, Orlando and excited about ARDA’s new #LoveMyTimeshare gives owners at an under-capitalized resort the Cocoa Beach, Florida; New York City, campaign, where owners share their opportunity to enjoy vacations again. New York; Park City, Utah; Las Vegas, experiences on social media. When 90% of our owners love the product, that’s a story the Nevada; Gatlinburg and Pigeon Forge, industry needs to tell. Tennessee; Myrtle Beach, South Carolina; RT: How has this past year been for Williamsburg, Virginia; Branson, Missouri; Westgate Resorts? Mesa, Arizona; and Tunica, Mississippi.

RT: How do you see the industry MW: This has been a difficult year for • Original concepts for amenities include developing over the next few years? everyone, not just within our industry. What Drafts Burger Bar, Edge Steakhouse, makes it more difficult is the continuing nature MW: The timeshare industry, because of the of the pandemic and all the uncertainty around Westgate Marketplace & Deli and Serenity quality of the product, has an extremely bright it. It really shows just how difficult it is to predict Spa by Westgate. future. We have strong leadership at ARDA the future. But we have come out of it pretty and across all the major companies that will well—I’m so proud of our team. From day one, • For more information about Westgate continue to move us forward. our goal was to protect our team members and Resorts, visit www.westgateresorts.com. guests as much as possible. We tried to be One of the things we’ve noticed is that one- ahead of all the governmental mandates, and I and two-bedroom products aren’t the future, think we succeeded in that. rather large, four-, six- and ten-bedroom units are what our owners want now. As vacation We were one of the first resort companies time has become scarcer, spending time with that required guests to wear masks, well in Judy Kenninger has been extended family has become that much more advance of government mandates. We started covering the shared- important so we need units that accommodate buying them in January 2020 to ensure we had ownership industry for nearly that. ample supply. We were well prepared and, as two decades.

10 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Quality you can trust Fine Concrete Landscape Furnishings Comprehensive, reliable and durable for professional use Equipment for disinfection • Planters

• Fountains

Spray-Matic 1.25

• Birdbaths

• Sculptures ACCU POWER

AS 1200

REC 15 (706)375-8530 www.thebrookfieldco.com Proudly Made in the [email protected] ITB CO. USA INCORPORATED

Be ARDA Proud Protect. Through rigorous advocacy —and with your support— we work to foster a fair and robust business environment.

Connect.

Your involvement in our community helps us create a culture of learning and promotes valued relationships making us stronger as a whole.

Affect.

Together, we influence integrity and growth—driving the success of our industry.

Learn more at www.arda.org/membership.

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 11 RESORT OPERATIONS Loon Mountain and the RiverWalk, Still the Gold Standard in Eastern Skiing By Jay Flemma, special to Resort Trades

EDITOR’S NOTE: While an abrupt departure from Resort Trades’ usual fare of resort professional-directed articles, our editorial staff found Jay Flemma’s lively description of the notable InnSeason Resorts’ RiverWalk Resort at Loon Mountain and his tale of exploring the slopes too enter- taining not to share. Enjoy!

LINCOLN, NH – It Expert trails are was a cold, windy spread across the day in December e were going for something akin to upper sections of both 1966 when Loon the grand hotels of yesteryear, some- North Peak and Loon Mountain’s beloved “W Peak, but it was the founder, Sherman thing like the Hotel del Coronado in San Di- addition of the South Adams, scrambled to Peak that was a game graciously host, as ego,” said Dennis Ducharme, President of changer. It gave Loon he put it, “500 people much needed room who showed up with InnSeason Resorts, owner and operator of to spread out, and their skis without significantly increased being invited,” to their the RiverWalk. “We wanted something people the amount of expert humble opening. But would remember staying at along with the terrain, two excellent from that day until upgrades. The now, it’s that kind of greatest hotels in America. That’s what we centerpiece is Ripsaw, extra-mile hospitality a bucking bronco of a that’s always been were going for.” double black diamond a hallmark of not that opens with a just Loon, but New nasty, steep double fall Hampshire as a whole. line and then relentlessly throws headwall after A true grande dame of American skiing, Loon ON THE MOUNTAIN headwall at you. Not to be outdone, Twitcher and Jobber feature headwalls that funnel into Mountain isn’t just a winter sports park, but a Don’t be fooled by the cutesy bird logo and some fascinating chicanes and chutes, before rightful source of pride of New Hampshirites. the plethora of blue squares on the trail map, – you guessed it - throwing another headwall Like Adams, Loon likes to get everything right: Loon’s 2,100 foot descent is formidable. (Base snow coverage and conditioning, big time at you. lodge altitude: 950, summit elevation: 3,050.) challenge, resort accommodations, fast lifts, The in-bounds trails are spread across three We caught Ripsaw on a day when mountain après diversions, and customer experience. peaks. North Peak and Loon Peak stand next ops had groomed it. Suddenly defenseless, They succeed admirably. Loon is the epitome to each other, and their trails interconnect it was a rollercoaster ride, and we lapped it of stately and refined, without ever being ergonomically and easily. South Peak, a laughing. Two inches of powder overnight ostentatious or uppity. You can bring the kids, development added in 2007, is accessible only hid a harder, even faster surface beneath, you can bring a date, or you can bring your by taking a tote road chair from Loon Peak making the second day’s ride tougher, but racing team buddies and shred. Loon has across a defile to a completely separate set of still attackable. You could still ski an aesthetic something for everybody, and everybody loves trails, complete with its own parking and base line, you just had to trust it more, and embrace Loon so much, they always look to return. lodge, much like Sugarbush’s Mt. Ellen facility. the send. We didn’t get to see it covered in

Skier transport train at Loon Mountain, Lincoln, NH.

12 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Meridian Financial Services is a sophisticated third-party collection agency able to service whole and partial portfolios.

Services include: Meridian is a veteran of the vacation • Full-Service Collection ownership industry. We understand the Agency for Domestic and impact of bad debt, as well as the International Clients importance of keeping your owners’ • No-Cost-to-Client accounts current, and preserving their Recovery Program • Customized Industry conﬁdence in the purchase decision. Collection Strategies • Credit Reporting • Skiptracing To learn, at no cost, how Meridian can work for you, please contact: • Online Services Greg Sheperd, president, at 866.294.7120, extension 6705; [email protected] • Credit & Collection Zaida Smith, vice president, international sales, at 866.294.7120, extension 6747; Consulting [email protected]

moguls - I say that more with regret than relief, with her husband Andy. “We had bluebird Also, like Sugarbush, the intermediate trails at but with a little bit of both, because bumped conditions, fantastic snow, no crowds mid- Loon are particularly strong across the entire out, Ripsaw could be as hard as nearby week, and the bumps on Flume were so resort. There are several gorgeous views from Cannon Mountain’s iconic front-side monster, the blue squares off the summit of Loon Peak, wonderful, we rode them over and over.” Avalanche. (Haulback and Speakeasy to name two), but the lion’s share of intermediates can be found Your author also enjoyed Angel Street, Back over at the main area, Upper Walking off the Kancamagus chair, servicing a broad Boss is a welcoming entry-level expert run accessible from either North Peak or the array of twisting, narrow, often bumpy blue and Flume is a thrilling lift line. (If you work the gondola’s summit. There’s this stirring moment runs, including the highly popular Blue Ox and moguls well enough, they’ll cheer you from when you zoom through a chute in the woods Ramspasture, as well as the Loon Mountain the North Peak chair. I know from personal and then smoothly empty out into the East Terrain Park. experience.) Basin Chair lift line, where suddenly the whole There are times at Loon when you might have “Flume was fantastic,” beamed an ebullient valley opens up in front of you. That’s one of to take more than one chair to get to where Jeannine Reath, who visited Loon mid-January the best vistas on the mountain. you want to go, (South Peak, for example), and the gondola line occasionally gets long, as might one chair or the other. But the lifts Beautiful Loon Mountain Ski are, generally, high speed, and system moves Resorts in Lincoln, NH. people up the mountain with efficiency. As an idea, Loon could benefit from one more truly indomitable double black diamond run… maybe even two. Ripsaw is wild, and covered in moguls would be a bear, but it’s also wide. Loon could use a proper rejoinder to Mad River Glen’s Paradise, Sugarbush’s Rumble, or Stowe’s Front Four – the narrower, rockier, and gnarlier, the better.

Still, with a whopping 99% snowmaking coverage, outstanding varied terrain, and a commitment to excellence in the service they deliver to every visitor, Loon truly deserves its place in the American winter sports Pantheon. Generation after generation has proven CONTINUE TO PAGE 12

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 13 Continuation of RESORT OPERATIONS

Breckenridge is a Colorado town at the base of the Rocky Mountains’ Tenmile Range. It`s known for its ski resort, year-round alpine activities and Gold Rush history.

loyal as many visitors that came as children staying at along with the greatest hotels in menu, and order the whole darn thing – “tutti, back in the 1970s and ‘80s now come with America. That’s what we were going for.” per favore.” When an Italian says that about a their children and grandchildren in turn. And ristorante, that’s as good a recommendation as They nailed it. Sherman Adams himself somewhere, taking that great summit run in you can get. Molto bene, Dennis. could have done no better. The RiverWalk the sky, founder Sherman Adams in smiling, is completely self-contained, with its own nodding, and saying to himself, “Yes. That’s Another 66 condos – Phase 2 - are slated restaurant, winery, spa, gym, game room, and what I was going for all along.” for opening later this year, including an even enormous 8,000 square foot, 169,000 gallon larger winery and spa, as well as a convention pool surrounding the resort’s fountain (and with center. two outdoor Jacuzzis) that can be converted to THE RIVERWALK an ice rink. And, speaking of ice rinks, there is Glittering and palatial, the RiverWalk is one of an Olympic-sized indoor “Rink at RiverWalk,” the most strikingly beautiful landmarks in the Call it an instant classic. In the mere five years reserved for ice shows and other events. The state of New Hampshire. Best of all, condos since it opened, RiverWalk Resort at Loon facility has hosted winter sports royalty such are available for purchase as fractional, Mountain unquestionably has become one as 4-time world champion Kurt Browning, and seasonal, or total ownership. Once purchased, of New England’s bucket list destinations. 2-time U.S. champion Alissa Czisny. It’s also they can be put into a rental program. The Built at the base of Loon’s South Peak, a favorite escape for Boston Bruins stars, White Mountains of New Hampshire are the $33,000,000 development along the including NHL Hall of Famer Joey Mullen, who paradise in any season, and Lincoln’s central shores of the Pemi River sports 79 gorgeous three Stanley Cups, two with the Pittsburgh location and easy access to a good four-lane Penguins. condominiums, each one more opulent than highway are a huge advantage to choosing the last. Even the smallest single has an The Seven Birches Winery, a full-scale the RiverWalk as your base of operations for enormous kitchen with its own island, a large commercial operation distributing wine made summer explorations as well as shredding living room, a spacious bedroom, (complete its on-site to all corners of the northeast, is moguls at Loon. own bathtub), a huge bathroom, and a balcony indeed impressive. The vineyard is right in the with mountain or valley views, but there are backyard, and you can enjoy tours and tasting Best of all, from your room at the RiverWalk, also 2, 3, or 4-bedroom options or even flights year-round. Using locally sourced fruits, you can ski to the South Peak lifts and lap penthouses with conference rooms as well as they make cider as well. Ripsaw all day. If you catch it groomed like I kitchen, bed, and bath. did, have fun. If you catch up bumped out… They don’t serve meals at the winery, but La well, don’t say you weren’t warned. “We were going for something akin to the Vista, the RiverWalk’s restaurant is a solid grand hotels of yesteryear, something like the option for breakfast or dinner. (They close for An entertainment, Internet, trademark, and Hotel del Coronado in San Diego,” said Dennis lunch.) Supposedly best known for their brick banking lawyer by trade, Jay Flemma is an Ducharme, President of InnSeason Resorts, oven pizza, the rest of their classic Italian fare award winning sports writer and frequent owner and operator of the RiverWalk. “We also looks like it could be mistaken for coming contributor to Resort Trades’ sister publication, wanted something people would remember straight out of Naples. I wanted to look at the Golf Course Trades (GolfCourseTrades.com).

14 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987

OWNER REWARDS Owners Travel Club Launches New Benefit for HOAs to Drive Owner Loyalty

The summer of 2021 is shaping up to be will send an offer (provided by Owners Car rentals: Save on Car Rentals using the summer of travel. With most of us Travel Club) to their membership, in the Owner Dollars. having been in self-imposed lockdown form of an email or postcard. Owners for the last year due to the pandemic, receiving the offer will receive a link and there is palpable excitement in the air at code providing them with risk-free access Owner Dollars are used for member the prospect of getting out and traveling. to check out the Owners Travel Club site savings and access to rates below Whether it is domestic travel to a favorite and browse the travel bargains and many publicly available rates through the OTAs. destination in Florida, a beachfront spot options available. Loyal owners who have And when owners book travel on the site in Cabo, or travel to an exotic foreign paid their current year maintenance fees and take advantage of up to 1,500 in destination, everyone I speak with is will receive 1,500 Owner Dollars as a Owner Dollar savings, they will activate a excited about traveling again. And the reward incentive which they can use to one-year membership to Owners Travel experts agree travel is about to come book discounted travel. Club at a cost of $99. roaring back. And timeshare owners are leading the way with strong travel bookings being reported by many developers, resorts and travel services. Owners will receive an offer by email A wide range of vacation options or in the mail sample only-not actual are available at OTC including many As leisure travel blossoms, timeshare discounted hotel and resort stays owners will increasingly be looking for offer) travel options beyond traditional usage at their home resort or exchange. Owners There is no cost to the HOA to offer the The Owners Travel Club membership Travel Club (www.ownerstravelclub. program and no obligation on the part of travel platform includes many exciting com) from Panorama Travel Solutions the owner to book travel on the site. Only travel incentives for timeshare owners to is an innovative new travel rewards after travel has been booked and up to program that provides timeshare owners fully engage with their resorts, including: 1,500 in Owner Dollar savings has been with access to expansive travel options applied is the membership fee collected. including discounted lodging and other Hotels & Resorts: Access to 600,000 travel related services at low member hotels and resorts worldwide at great rates, backed by a best price guarantee. The Owners Travel Club program discounted rates. These include many resonates with owners by providing a Savings for hotel stays and resort condos branded hotels and resort condominiums. are available through Owners Travel Club great benefit with absolutely no strings at up to a 50% discount below the lowest attached. Owners we spoke with price offered through on-line travel agents Activities: Book more than 345,000 especially liked the ability to access the (OTAs). popular activities and attractions including site and browse the travel options and theme parks, recreational activities, and savings. This allows them to compare the cultural sights. rates on travel available through Owners Owners Travel Club is a membership Travel Club versus what else is available program only offered to timeshare owners through the OTAs. The owners we spoke through their Homeowners Association. Flights: Earn Owner Dollars on qualifying with also appreciated the many travel Participating resort managers and HOAs purchases. options and robust savings the Owners

16 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 FRESH & CLEAN... EVERY TIME! Create a

...and bring it to Life.

We bring Visions to Life through our digital rendering process. Hospitality Resources & Design is committed to providing outstanding customer service while delivering extraordinary design.

• Interior Design • Kitchen & Bath Design • LEED AP • Purchasing • Warehousing Contact us for a complimentary on-site • Project Management • Installation visit and start planning your Vision today! SUN IS HERE TO HELP YOU WITH COMMERCIAL Call: 877-574-9060 www.hrdorlando.com STRENGTH EPA APPROVED PRODUCTS AND 919-A Outer Road • Orlando, FL 32814 DISINFECTING METHODS FOR PEACE OF MIND

Sun Hospitality provides turn-key Housekeeping Services customized to fit every aspect of your needs. • Full Service Housekeeping • Post Inspection and Re-inspection • Platinum Disinfecting Services • Laundry Processing and Management • Inventory Control • And much more! • Quality Assurance

Check out www.sunhospitality.com to learn about how we can help your resort achieve success!

WWW.SUNHOSPITALITY.COM | 843-979-4786 Massanutten Resort Condo

resort resources including optiREZ (www. optirez.com) revenue management oyal owners who have paid their current consulting, rental distribution, discounted payment processing, Viewpoint PMS Lyear maintenance fees will receive 1,500 software and other valuable services. Owner Dollars as a reward incentive which optiREZ provides ‘best in class’ revenue management consulting and rental they can use to book discounted travel. distribution to optimize rental revenue for the HOA. Please contact us for additional Travel Club platform offers them. It is In addition to offering the travel rewards detail on optiREZ and other HOA benefits. entirely an opt-in program and owners to owners, there are multiple benefits to who join Owners Travel Club will not the HOA including revenue sharing based on owner activity, and free membership Owners Travel Club is part of the receive any marketing messages from for resort staff and board members. Panorama Travel Solutions family of third parties. Privacy and security is Owners Travel Club affiliated resorts also brands. Owners Travel Club provides assured. gain access to reduced rates on valuable innovative solutions for legacy resorts. The Owners Travel Club membership is subject to the terms and conditions available to www.ownerstravelclub.com

It is super easy to get started and offer the program to your owners. For information on offering the program to your owners, please contact Matt Brosious ([email protected]) or visit www.ownerstravelclub.com/learn. We are conducting a series of webinars that explain the program in greater detail. Please visit www.ownerstravelclub.com/ webinar to book a slot in an upcoming webinar.

SPONSORED CONTENT

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 17 WORKING SMARTER Retooling for Millennials The Right Business Environment Can Motivate Younger Workers

By Phillip M. Perry

o what do Millennials need? It all starts with a connection S between work and life outside the shop.

Abstract: Millennials and Gen Z make up “Millennials can be very loyal employees organization should be involved in community the largest and fastest-growing components and can bring important talents to the affairs. The expectation is for the employer of today’s workforce. To motivate these workplace,” says Jason Dorsey, President to be a good corporate citizen, actively under-40 employees, businesses must re- of The Center for Generational Kinetics, supporting causes not just through money engineer their operating environments to Austin, TX (jasondorsey.com). “However, but also with action. “Millennials want their prioritize a connection between assigned businesses must take the time to understand employer to participate in such things as tasks and community welfare. A well- their priorities and recognize how to best calibrated workplace will boost the bottom line meet them. None of this is about spending charity events, rallies, walkathons, and by inspiring employees to peak performance. more money, but about understanding the runs,” says Richard Avdoian, an employee Millennial mentality and then building a work development consultant in Metropolitan St. environment that reflects common ground.” Louis (richardavdoian.com). Every business wants motivated employees. Prospective employees will even use the A productive workforce, though, doesn’t Internet to assess an employer’s social happen by accident: Employers must create Meaningful work commitment. “Millennials will check on places an operating environment that inspires their like Glassdoor where people share reports people and gives them the tools needed to So what do Millennials need? It all starts succeed. with a connection between work and life about companies where they work,” says outside the shop. “While everybody wants Altschuler. “They will find out if a company If the tools vary with the times, lately the times to do meaningful work, it’s much more does things like organizing blood drives or are all about Millennials. These employees, important to Millennials than to previous conducting volunteer work at retirement ranging in age from roughly 25 to 40, now generations,” says Jack Altschuler, President homes.” make up the largest workforce component of Fully Alive Leadership, Northbrook, IL according to the Pew Research Center. Hard (fullyaliveleadership.com). He describes the Finally, the workplace must reflect an on their heels is the fastest growing labor Millennial mentality this way: “If all I'm doing appreciation for diversity: The staff makeup segment: Gen Z, aged roughly 15 to 25. Both is putting a screw in a widget on the assembly should reflect the racial mix of the local groups tend to job hop more frequently than line, I'm not going to be motivated. In fact, I'm community. “Millennials’ assumptions previous generations—all the more reason for going to be out of here as soon as I can find about diversity are quite different from, say, employers to make the right moves now so something else.” high performing “A players” don’t jump ship for Boomers,” says Altschuler. “Part of the reason the competition. (Because they share many Millennials need to know their work activities you see so many young white faces at Black characteristics, Millennials and Gen Z will contribute to society. The details of daily Lives Matter rallies is because they see be combined in this article unless otherwise labor are only meaningful when they enhance people who are different from them as really noted). the lives of customers. Furthermore, the pretty much like them. That’s a tectonic shift.” 18 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 Our Mission is to Make the Complex Simple

Providing Fully Integrated Sales, Marketing, Finance and Property Management Software. Serving the Vacation Ownership Industry since 1978. Contact SPI Today to Learn How We Can Help www.spisoftware.com [email protected] Phone: 1-305-858-9505

Profitable labor increase the quality of its service?’ and ‘How Professional development can it improve interdepartmental relations?’” But there’s a second level of meaning that’s Professional development is more important for Millennials than for previous generations. crucial to this age group: the connection If that sounds like a bottoms-up approach between their work and organizational “Millennials need opportunities for learning health. Managers must communicate how to business management, that’s because on the job,” says Dorsey. “They feel that they employees contribute to the bottom line. it is. “Millennials want somebody to listen have to keep developing their skills in order One way to show the connection between to them,” says Randy Goruk, president of to have more security in their careers.” employee actions and profit is to explain The Randall Wade Group, Scottsdale, AZ There’s a special reason for the long-range how quality work and service create loyal (leadersedge360.com). “They have ideas view of this age group: Their experience with customers. and opinions. They may come up with a the nation’s economy. “Millennials feel like technique for changing around an installation they've been book-ended with significant Even more can be done: Consultants suggest negative events,” says Dorsey. “On the front involving the staff in decision-making. process so it's easier, faster, or safer. But end was the great recession, which led to “Consider establishing a rotating committee they are going to need someone to give unemployment and wage stagnation. On the of employees to talk about the entire them permission. If the boss isn't listening, back end is the Covid 19 pandemic, which operational progression from the entrance has led to job losses and a slowdown in they see it as a problem. They may leave for of the customer to follow-up after the sale,” career progression. That’s not only because says Avdoian. “The committee can address another company where they can share their of restricted job opportunities, but also questions such as, ‘How can the business ideas.” because the generations preceding them are staying longer in the workforce.” Given this background, Millennials realize they need to lay the groundwork for their future security—and they expect their employer to provide guidance. “Just training Millennials for the work they are doing currently is no longer sufficient,” says Avdoian. “They expect employers to help them enhance their skills for positions they may take in the future.” Successful employers communicate a personal interest in Millennials’ future. “Take the guesswork out of advancement,” suggests Lauren Star, a business consultant based in Bedford, N.H. (lauranstar.com). “Create a career path for Millennials where

CONTINUE ON PAGE 24

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 19 Continuation of WORKING SMARTER Are You Millennial-Ready? training is offered, coaching is provided by skilled individuals, and transparency Does your work environment meet the core needs of Millennials? Find out by is intact.” Depending on the proclivities of taking this quiz. For each question score 0 for “Never;” 4 for “Seldom;” 8 for each employee, the pathway can include “Often” and 10 for “Regularly.” Then total your score and check your rating at expansion of job duties, the introduction of the bottom of the chart. management levels, and even progression into leadership positions. 1. Do you explain how your business improves customers’ lives? Feedback is the flip side of professional 2. Is your business involved in community affairs? development. And Millennials concerned about job stability and advancement need to 3. Do you involve your employees in decision-making? know how they’re doing more frequently than older workers. “Millennials need interactions 4. Do you show how employee actions contribute to the bottom line? at least once a week from their direct boss, or supervisor, in order to feel that they're doing 5. Does your workforce reflect your community’s diversity? a good job and their position is secure,” says Dorsey. “It could be a text message, a Zoom 6. Do you provide opportunities for professional development? session, or an in-person discussion.” 7. Do you provide regular performance assessments? Saying the wrong thing can set back an employee, in ways that are not favorable 8. Have you established flexible work hours? to performance. “Make sure that whoever's providing feedback has been trained on how 9. Does your benefit mix reflect employee preferences? to do it well,” says Goruk. “There are ways to inspire, empower, and engage people with 10. Do you solicit employee feedback about your workplace your feedback. And there are ways to be environment? destructive.” What’s your score? Over 80: Congratulations. You have a Millennial-friendly workplace. Between 60 and 80: Time to retool your organization to better motivate your employees. Below 60: You need to improve your Millennial IQ. Flexibility and mobility Re-engineer your workplace by instituting suggestions in the accompanying story. As the above comments suggest, Millennials tend to look beyond the walls of the shop when they plan their lives. “Unlike previous “Healthcare and retirement matching are work wonders. “I suggest scheduling regular generations, Millennials don't identify who very important to Millennials right now,” says meetings with employees to understand why they are by their job,” says Avdoian. “They Dorsey. He adds that this is one area where they are staying with the company,” says are looking for flexibility in their daily work there is something of a split with the younger Avdoian. Encourage Millennials to answer schedule.” Some are juggling work and generation. “While benefits are very important questions such as these: What aspects of children while others are holding down more to Gen Z as well, health insurance does not than one job. Because they have a variety of the company or your job excite you?; What seem to interest them as much as retirement motivates you to succeed here?; What would serious interests which they want to pursue, matching. That is very, very important to make your job more satisfying?; Are you the usual 9 to 5 expectations may require them, which is surprising given how young modification. they are.” pleased with how we are recognizing and compensating employees?; Are you happy Mobility goes hand-in-hand with flexibility: Gen Z also shows a pronounced preference with your work-life balance?; What training Millennials want to work from home when for what's called ‘earned wage access,’ a would you benefit from?” they can. It helps that the generation is system in which employers pay half wages at digital savvy. “Because they are technology the end of every shift. “This is an expectation The answers to such questions can help any driven, Millennials get work done differently that they are bringing to employers in many employer better understand the Millennial and faster than Boomers,” says Star. The industries,” says Dorsey. mindset and create a workplace responsive Millennial who quits work at 4:00 in the to employee needs. “What gets measured afternoon may complete a project by banging gets done,” says Goruk. “Companies on a laptop late at night. which systematize their feedback process Assess results The same mentality that values long range will continually improve because they are planning and work-life balance also puts This article has highlighted characteristics measuring what they are doing. And when a great deal of importance on benefits. common to a Millennial-friendly workplace. they determine they’re not doing as well as Perception, of they could, they can make refinements that course, can differ will help them achieve greater success in from reality. While the future.” (For an assessment of your own an employer may workplace, take the quiz in the sidebar, “Are feel a workplace You Millennial-Ready?”) meets the needs of Millennials, The end result of a properly reengineered they may have a business environment will be a highly different opinion. motivated workforce and a more robust The good news bottom line. “Millennials and Gen Z are is that they will bringing tremendous value to the workplace,” offer constructive says Dorsey. “Rather than seeing them advice if asked. Indeed, the only as young employees, see them as a wise employer generation that brings different strengths, will recognize perspectives, and a desire to make a the desire for difference. We think it is a very exciting time organizational for employers who choose to recognize this involvement by and act on it.” Millennials and will reach out for feedback before the high Phillip M. Perry is an award- performing ones winning business journalist depart for greener based in New York City. pastures. He covers management, employment law, finance A structured and marketing for scores of approach can business magazines.

20 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987

SOCIAL MEDIA SKILLS The Essential Ways Pinterest Helps Market Resorts and Hotels By Rae Steinbach

For example, you might use one board to highlight your resort’s food, another to promote the general appeal of the surrounding area, another to showcase events that take place at your resort, and more. This gives you an opportunity to target individual types of leads when planning campaigns. While some leads may be foodies, and are thus drawn to the board showing off your resort’s culinary offerings, other leads may be more interested in learning about the city in which your resort is based.

Once again, surveys and studies confirm the value of segmenting your campaign in this way. In the digital age, consumers are inclined to appreciate personalized marketing content. They want to see and engage with ads that appeal to their individual tastes and identities. By creating multiple Pinterest boards to promote multiple aspects of your resort, you can offer that type of content.

A Quick Tip on How to Use Pinterest While Pinterest does offer unique benefits to brands that market on it, in some ways, the general rules of social media marketing still apply. When you market your brand on tatistics indicate mobile browsing is social media, regardless of industry, it’s often beginning to overtake desktop browsing. important to adopt the mindset of any individual S social media user. Pinterest (or Facebook, or Instagram, or Twitter, etc.) users often don’t merely promote themselves on their pages. Pinterest is unique among social media Promoting Pins platforms. According to surveys, Pinterest users They also share content from other sources. Pinterest’s ever-growing user base gives those are particularly likely to find new brands and For your brand’s Pinterest presence to feel products on the site. Marketers have taken who use it as a marketing tool the chance to natural, you need to do the same. Yes, it’s notice, using Pinterest ads to cast a wide net potentially connect with many people. That said, with their campaigns. It’s also worth noting that Pinterest also helps marketers expand their important to generate your own unique Pinterest Pinterest ads don’t need to merely advertise reach with the Promoted Pins feature. Pinterest marketing content, and to post it strategically, products. They can also be useful as a tool for ads come in a range of forms. A Pinterest but you should also share content from other marketing a resort. Keep that in mind if you’re marketing agency’s team of experts can help sources. looking for a way to attract more attention to you determine which are best for your campaign your hospitality brand. The following are key This doesn’t simply make your Pinterest account and goals. In general, though, Pinterest ads come across as more authentic and less benefits of partnering with a Pinterest marketing simply look like normal posts (known as “Pins”). “salesy.” If you let others know when you share agency: This means they’re less intrusive than ads on their content, you can gradually build a network other platforms. Surveys reveal that’s very of other Pinterest users and brands, who may important from a consumer’s perspective. in turn share your content, helping you reach an They don’t want to be bombarded with obvious Marketing Visually even wider audience. marketing content when using any social media A list of the reasons a potential guest should platform. Just make sure you coordinate with a Pinterest consider booking a stay at your resort could marketing agency with a proven track record. Still, while you want your Pins to look natural, be a somewhat effective way of promoting Pinterest can be a very useful tool for marketing it. However, in many instances, a picture is you also want to make sure as many users as possible see them. The Promoted Pins feature a hotel or resort. You’re simply more likely to much more striking and appealing than text take full advantage of it if you work with experts. alone. Pictures allow you to show a lead all the helps by allowing you to pay to have a Pin attractive qualities of your resort, rather than just broadcast more heavily to other users. explaining them in words. Pinterest, of course, is a highly visual platform. Pinterest ads are Rae Steinbach is a graduate of Tufts University therefore ideal for highlighting a resort’s main Multiple Boards with a combined International Relations and draws with pictures. Promoting your brand in Chinese degree. After spending time living and this way will only become increasingly vital in Pinterest is also useful if you’re trying to find working abroad in China, she the future. Statistics indicate mobile browsing is returned to NYC to pursue beginning to overtake desktop browsing. a way to organize all your marketing content into various categories. On any user or brand’s her career and continue This trend will naturally affect which types of ad Pinterest page, there can be up to 500 boards curating quality content. Rae is content are most effective. Because reading (though you probably don’t need that many). passionate about travel, food, large chunks of text on a small mobile screen Boards are collections of individual Pins usually and writing (of course). Article is challenging, brands will need to continue grouped together based on a similar theme or sponsored by https://taktical.co/ prioritizing telling stories visually. topic. pinterest-marketing-agency/.

22 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 HIRING SALES PROFESSIONALS

With annual sales revenue of $80 million and 5+ years of sales remaining, we are hiring 3-4 In-House Sales Agents to join our incredible sales team. Come work with a private developer who knows your name!

The Colorado mountains are TOTALLY OPEN for business and the demand for fractional slopeside real estate ownership has never been higher!

– Ski-in/out of our office during the winter from the base of Breckenridge’s Peak 8, or hike and bike the hundreds of trails in the summer.

– Our Marketing team supplies you with 2-3 amazing prospects to tour with you personally each day.

– Earn industry-leading commissions and incentives with the most decorated Sales team in the world!

– 2017, 2018, 2019, and 2020 earned us ARDA’s #1 In-House Sales Agent Award 4 years running!

Come and experience the best of Colorado and explore our town of Breckenridge, located only 70 miles from Denver, for your interview. See for yourself why the American Resort Development Association (ARDA) awarded the Grand Colorado on Peak 8 as the 2020 ACE World’s Best Fractional Real Estate Project!

The west’s best outdoor playground and a BOOMING state economy is calling you!

CONTACT JOHN LINER, VP OF SALES [email protected] ∙ 928-300-0503 GRANDCOLORADO.COM

RESORT TRADES advertisers 7Across...... www.daelive.com...... 31 Alliance Association Bank...... www.allianceassociationbank.com...... 3 ARDA...... www.arda.org...... 11 Breckenridge Grand Vacations.... www.breckenridgegrandvacations.com...... 22 Capital Vacations...... www.capitalvacations.com...... 32 Fairshare Solutions, LLC...... www.Fairshare.Solutions...... 9 Grand Pacific Resorts Management...... www.gprmgt.com...... 5 Hammerhead Patented Performance...... www.hammerheadvac.com...... 15 Hospitality Resources & Design...... www.hrdorlando.com...... 17 ITB Company Inc...... www.itbcompany.com...... 11 Kay Park Recreation Corp...... www.kaypark.com...... 22 Kenyon International, Inc...... www.CookWithKenyon.com...... 3 Lemonjuice Captial Solutions...... www.lemonjuice.biz...... 21 Meridian Financial Services, Inc...... www.merid.com...... 13 RCI/Panorama...... www.wyndhamworldwide.com...... 2 Resort Data Processing, Inc...... www.resortdata.com...... 7 Royal Basket Trucks LLC...... www.royal-basket.com...... 9 Send Me On Vacation...... www.sendmeonvacation.org...... 9 Spectrum Aquatics...... www.spectrumproducts.com...... 4 SPI Software...... www.spiinc.com...... 19 Sun Hospitality Resort Services...... www.sunhospitality.com...... 17 The Brookfield Co...... www.thebrookfieldco.com...... 11 The Chess House...... www.chesshouse.com...... 3 Vacation Innovations...... www.vacationinnovations.com...... 3

Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 23 FACES & PLACES IN THE TIMESHARE INDUSTRY

Consolidation in the Timeshare Residence Club properties. The purchase their properties and attain their highest Industry Continues price includes roughly 1.4 million Marriott and best use.” Vacations common shares.” Hilton Grand Vacations Inc. (NYSE:HGV) “We are extremely pleased to add Jan recently announced that it has entered “I’m excited to announce our to the growing Lemonjuice team of real into a definitive agreement to acquire transformational agreement to add estate and resort professionals,” says Diamond Resorts International, Inc., Diamond Resorts to the Hilton Grand MacGregor. (Readers may wish to watch through funds managed by affiliates Vacations family, accelerating our next his March 23, 2021, interview on Resort of Apollo Global Management, Inc. phase of growth,” said Mark Wang, Trades’ YouTube channel.) “Delivering (NYSE:APO), funds managed by affiliates president and CEO of Hilton Grand customized solutions to each of the of Reverence Capital Partners, and other Vacations. “This strategic combination will properties we serve and great outcomes Diamond stockholders. According to a leverage the strengths of each company, for their owners requires a wide range of news release, the stock-based transaction positioning us to drive significant skills and experiences, and Jan brings has an equity value of approximately $1.4 Net Owner Growth while enhancing new energy and perspectives to our billion. “Under the terms of the agreement, efficiencies of scale and generating leadership team. Initially, Jan’s focus is the Apollo Funds and other Diamond significant shareholder value. Diamond’s on helping our internal departments that stockholders will receive 34.5 million extensive regional, drive-to network of contribute to the Reimagination process shares of HGV common stock, subject to resorts and expanded demographics – technology, communications, and customary adjustments,” according to the uniquely complement HGV’s best-in-class team support – to work together more release. lead generation, world-class hospitality, effectively and seamlessly. Our resort and premier destinations backed by “The acquisition clients and their many stakeholders will the strength of the Hilton brand. For will combine certainly benefit from Jan’s participation. our valued team members, owners the strength of Her talent in the area of public relations, and guests, this combination creates HGV’s brand media, and communication processes new opportunities to provide exciting and culture will make her an invaluable partner for destinations and memorable vacation with Diamond, our clients. Plus, she will help expand experiences while continuing to provide the largest our timeshare technology business exceptional levels of service.” independent through our strategic partnership with TimeshareSoft International (TSSI).” timeshare “Through this agreement, HGV and operator. Diamond will create a new global “After many years working on the Diamond’s standard of vacation ownership exchange and resort management 92 leisure hospitality,” said Mike Flaskey, CEO of sectors of the industry, it is both resorts and Diamond Resorts. “Together, we will interesting and intriguing to be working in nearly 400,000 expand Diamond’s unique events and a new space in the leisure and real estate Mark Wang, owners uniquely concert platform and deliver the broadest industries,” Barrow says. “Helping with Pres and CEO complement range of world-class experiences several restructuring projects is helping Hilton Grand HGV’s 62 Vacations available in the industry, providing our educate me about Lemonjuice’s unique upscale members and owners with additional and luxury and innovative approach. At present, flexibility, unforgettable vacations and I’m becoming immersed in several properties and experiences of a lifetime. We are thrilled over 325,000 initiatives to restructure properties and to join the HGV family and look forward to assist in retaining customer relationships. owners, and achieving new heights of excellence.” the combination The ability to assist on so many levels, will create the including technology, communications, premier vacation and public relations, is extremely ownership Lemonjuice Hires Jan Barrow as stimulating and rewarding.” company with the VP, Business Development Barrow has worked in the vacation broadest offering Earlier in the year, Lemonjuice Capital ownership and resort timesharing industry in the industry.” Holdings, LLC, CEO Alex Krakovsky and for more than 24 years. She worked This follows EVP of Operations Scott MacGregor for one of the world’s largest exchange on the heels announced that Jan Barrow joined the companies before she transitioned to Mike Flaskey of a late company as Vice President of Business working for an independent management January 2021 Development. Barrow’s a champion company in the industry. She has served announcement of Marriott Vacations at meeting people, making them feel resort developers and associations in Worldwide’s plan to rebrand the Welk comfortable, and building trust. Doubtless, a variety of capacities. Jan is known as resorts as Hyatt Residence Club her extensive network of contacts in the a respected leader, communicator, and properties. Reports say, “After more industry have already begun to learn consensus builder, as well as a motivated than a half-century of family ownership, about the company’s trademark process executive with expertise in resort the Welk Resorts portfolio, including of Reimagining Resorts™. timesharing, team building, business the original Escondido location, is being development, relationship management, sold to Marriott Vacations Worldwide “Jan will be supporting Lemonjuice in account service, and business-to- Corporation for $430 million.” the restructuring of timeshare, hotel, and business sales. Prior to joining the leisure, condo-hotel properties, and in servicing hospitality, and vacation ownership An earlier release continues, “Once the and retaining customer relationships,” industry, she was a product marketing still pending sale is finalized — by early says Krakovsky. “Her extensive manager for FlightSafety International, in the second quarter — Marriott says it experience, energy, and creative abilities a worldwide leader in aviation and pilot plans to rebrand the Welk vacation resorts will be invaluable to Lemonjuice as we training. in California, Colorado, Missouri, New work to reorganize, plan, and implement Mexico and Cabo San Lucas as Hyatt strategies to help our partners improve 24 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 HSI Launches First Luxury Travel monthly subscription or the annual General Leslie Rutledge, Florida Attorney Club My Travel Rewards Club financial commitment that comes with General Ashley Moody, Missouri Attorney most traditional timeshare products and General Eric Schmitt, Tennessee Holiday Systems International, a leading with unparalleled flexibility and savings Attorney General Herbert Slatery III, wholesale travel provider and developer that extend beyond the resort. On top of and Washington Attorney General Bob of award-winning, travel-related rewards unbeatable pricing on week-long resort Ferguson, for bringing actions to stop programs and technology, announced stays at thousands of destinations, fraudulent resale and exit company the official launch of My Travel Rewards members enjoy significant discounts—up activity and eliminate its harmful effects Club™, the Company’s first luxury, to 70 percent off public pricing—on the on timeshare owners nationwide,” said concierge travel membership program. industry’s best selection of travel services, Jason Gamel, president and CEO of Catering to high-end travelers and with access to more than 700,000 the American Resort Development timeshare owners seeking greater popular hotels worldwide, 50 well-known Association (ARDA). “We urge consumers flexibility, My Travel Rewards Club cruise lines, 250 airline carriers, 50 to exercise extreme caution when doing provides unprecedented access to luxury rental car providers, 400,000 destination business with third-party companies who resort vacations around the world at activities and tour packages, custom guarantee they can get you out of your exclusive, members-only pricing, without vacations, concierge services, and more, timeshare.” any hidden fees or monthly subscriptions. with virtually all benefits backed by an industry-leading best price guarantee. ARDA-ROC With three tiers of membership—Silver, recommends Gold, and Platinum—travelers can Membership in My Travel Rewards Club owners always customize their My Travel Rewards also includes one of the most generous contact their Club experience to meet their needs. loyalty rewards programs in the industry, timeshare Members enjoy below-OTA pricing on providing members up to eight percent developer, resort hotels, flights, cruises, and more, and back in Travel Cash every time they book management only pay when they travel, avoiding the resort weeks, hotels, or cruises using company, or monthly fees of luxury travel subscriptions their membership, helping pay for future HOA as their and added costs of annual maintenance travel. Travel Cash is easy to redeem and first source of fees or special assessments typical of even easier to understand—$1 in Travel information traditional timeshare ownership. While Cash equals $1 to be used for future regarding exit each tier offers unique value, Platinum travel booked through the platform. To options. The memberships provide the most significant Jason Gamel earn even more rewards, members can Coalition for discounts compared to public pricing or also add friends and family as authorized Responsible traditional ownership—Platinum members users, sharing select discounts from Exit is also a place for owners to safely can book up to three 8-day, 7-night resort their membership while also earning explore exit options that are supported stays per year for only $699 per week, the member rewards for each qualifying by timeshare developers and can be regardless of the resort, dates of the booking. If 10 authorized users each book accessed by visiting ResponsibleExit. reservation, or the type or size of unit. a $1,000 resort week, hotel, or cruise, com. the member would receive $800 in Travel Members also enjoy unlimited access ARDA-ROC has also teamed up with Lisa Cash to use toward their own future to last-minute resort vacations starting Ann Schreier, The Timeshare Crusader, travel. at only $199 per week, as well as to release a collaborative ‘Important personalized assistance from a team of “With My Travel Rewards Club, we’re Information to Know When Buying a experienced travel professionals. For focused on providing an experience that Timeshare,’ in order to help people hard-to-find reservations, My Travel allows travelers to look forward to their become better educated about making a Rewards Club’s dedicated VIP Concierge vacations without dreading the planning timeshare purchase. team works to secure access to resort process,” Newbold added. “Our members weeks not already available through the “ARDA-ROC is excited to work with can book with confidence, knowing user-friendly online booking platform, The Timeshare Crusader to help people they’re getting the best rates and rewards while also offering custom vacation become better educated about buying a possible. This is how we’ve always planning services. timeshare,” said Gamel. imagined travel should be, and we’re “We noticed an opportunity to fill a gap in proud to introduce this product to the “I strive to be a catalyst for positive the travel industry—the ability to provide marketplace.” change in the timeshare industry and travelers the benefits and amenities of help consumers make educated choices, timeshare vacations with a high degree and I think teaming up with ARDA- of flexibility, and without having to ARDA-ROC Commends Attorneys ROC checks both of those boxes,” said commit to a single resort or brand,” said General for Fighting Timeshare Schreier. “There’s important information Chad Newbold, CEO of HSI and parent Resale and Exit Fraud that all potential buyers need to consider company, Vacation Innovations. “My before purchasing a timeshare, besides Travel Rewards Club was the natural During the recent Consumer Protection the beautiful views, and a big purchase evolution of HSI’s existing products and Week, the ARDA-Resort Owners’ should always be thoroughly researched travel technology. With a focus on high- Coalition (ARDA-ROC), the leading beforehand.” end travel, we’ve taken that experience political advocacy organization fighting on to the next level while providing unique behalf of timeshare owners nationwide, resort experiences for our members at commended the work of attorneys general unbeatable prices and with a high-value and Better Business Bureaus nationwide loyalty rewards program.” for their help in fighting fraud in the RESORT timeshare resale and exit arena. My Travel Rewards Club offers members the ability to experience luxury escapes “In recognition of Consumer Protection and timeshare vacations without a Week, I’d like to thank, Arkansas Attorney Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 25 BUSINESS DIRECTORY APPLIANCES COLLECTION SERVICES CONTENT MARKETING EXCHANGE COMPANIES

Kenyon International, Inc 7Across P.O. Box 925, Clinton, CT 06413 Fairshare Solutions THE TRADES INK Content Marketing Website: www.7across.com/ Phone 1: (860)664-4906 FAX: 529 Seven Bridges Road, Suite 300 East P.O. Box 261, Crossville, TN 38557 Specialty: 7Across is the pioneer of the (860)664-4907 Stroudsburg, PA, 18301 Phone: 310-923-1269 direct-to-consumer model of vacation Email: [email protected] Phone 1: 570.252.4044 Email: [email protected] exchange, as part of the Panorama Website: www.cookwithkenyon.com Email: [email protected] Website: www.TheTrades.com family of travel brands at Wyndham Specialty: Kenyon International, Inc. Website: www.Fairshare.Solutions Contact: Sharon Scott Wilson, RRP Destinations. Since its founding as DAE, it is the world’s leading manufacturer Contact: Dennis F Rogers Specialty: Print and online marketing is the largest global operator in this field of specialty cooking appliances for Specialty: Sometimes there is more than content, including blog and social worldwide, with offices located across residential and recreational use. one Reason for a delinquency or default. media posts, feature articles, news North America, U.K., Europe, Asia Pacific, Kenyon’s compact and sustainable At Fairshare we have the sophistication, releases, and advertorial. Full service South Africa and the Middle East. ceramic cooktops, in traditional knob experience, sales, and customer service marketing packages available and Lite-Touch™ control models, in skills needed to solve them all. Diligent including assistance with strategy one or two burners, are available in contact is key. We go far beyond the and planning, writing and design, your choice of 120, 208, or 240 Volts. ‘Agency’ model of just ‘dialing for dollars’. media contact, and ad creation and Kenyon’s All Seasons™ Electric Grills We also bring empathy, data mining, placement. are flameless, smokeless and safe for customer care, and an understanding of RCI cooking indoors or out. All products your bottom line. We don’t just collect CUSTOMER RETENTION 9998 N. Michigan Rd., Carmel, IN 46032 designed and built in Clinton, CT and accounts, we collect customers. So as we Phone: 702-869-9924 succeed in recovering more of your delin- backed by a 3-year warranty. BIM Email: RCI.Affiliates@rci.com quent and written-off portfolios, you will objects available. Visit us at www. Website: www.rciaffiliates.com/ succeed in retaining valuable customers! CookWithKenyon.com. Contact: Bob McGrath Fairshare Solutions Specialty: RCI is the worldwide leader in COLLECTION SERVICES ARTICLES, BLOGS, WRITING 529 Seven Bridges Road, Suite 300 East vacation exchange with approximately Stroudsburg, PA, 18301 4,500 affiliated resorts in more than 100 Phone 1: 570.252.4044 countries. RCI pioneered the concept Meridian Financial Services Inc. Email: [email protected] of vacation exchange in 1974, offering 1636 Hendersonville Rd Ste 135 Website: www.Fairshare.Solutions members increased flexibility and THE TRADES INK Content Marketing Asheville, NC 28803 USA Contact: Dennis F Rogers versatility with their vacation ownership P.O. Box 261, Crossville, TN 38557 Phone 1: (866)294-7120 ext. 6705 Specialty: Sometimes there is more than experience. Today, through the RCI Phone: 310-923-1269 FAX: (828)575-9570 one Reason for a delinquency or default. Weeks® program, the week-for-week Email: [email protected] Email: [email protected] At Fairshare we have the sophistication, exchange system, and the RCI Points® Website: www.TheTrades.com Website: www.merid.com experience, sales, and customer service program, the industry's first global points- Contact: Sharon Scott Wilson, RRP Contact: Gregory Sheperd skills needed to solve them all. Diligent based exchange system, RCI provides Specialty: Print and online marketing Specialty: Meridian Financial Services, contact is key. We go far beyond the flexible vacation options to its over 3.8 content, including blog and social Inc. is a sophisticated third-party collec- ‘Agency’ model of just ‘dialing for dollars’. million RCI subscribing members each media posts, feature articles, news tion agency able to provide service to We also bring empathy, data mining, year. releases, and advertorial. Full service whole and partial portfolios. Meridian customer care, and an understanding of marketing packages available understands the impact of bad debt, as your bottom line. We don’t just collect including assistance with strategy well as the importance of keeping your accounts, we collect customers. So as we and planning, writing and design, owners’ accounts current, and preserving succeed in recovering more of your delin- their confidence in the purchase decision. media contact, and ad creationc and quent and written-off portfolios, you will Trading Places International placement. Services include third-party collections for succeed in retaining valuable customers! domestic and international clients, no- 25510 Commercentre Dr Ste 100, 92630 Phone: 800-365-1048 BUSINESS INTELLIGENCE cost-to-client recovery program, custom- DISINFECTANT SPRAYING ized industry collection strategies, credit Website: tradingplaces.com © EQUIPMENT reporting, skip tracing, online services, Specialty: At Trading Places (TPI), CustomerCount and credit and collection consulting customer service isn’t just a friendly voice; its offering what our members really by COMPUTERS AND SOFTWARE want. TPI recognizes the outstanding CustomerCount performance of the vacation ownership ITB Co., Inc. 3925 River Crossing Parkway, Suite industry, and has developed, for over 40 1688 Nevada Avenue, 40743 60 Indianapolis years, a collection of vacation products Phone: 800-866-1357 Phone: 317-816-6000 and services which vacation owners, RNS Timeshare Management Software Website: Fax: 317-816-6006 developers, and resort associations 410 43rd St W, Bradenton, FL 34209 www.birchmeier.us/en/content/home.php Email: [email protected] consider truly valuable – including our Website: customercount.com/ Phone 1: (941)746-7228 x107 Specialty: Birchmeier is a leading sprayer FAX: (941)748-1860 FREE Classic exchange membership Contact: CustomerCount℠ is a flexible manufacturer across the world with the Email: [email protected] allowing members to trade through TPI online customer feedback solution highest quality Swiss-made products you Website: with no annual fee. providing intuitive real time reporting, can get. Birchmeier has been producing www.TimeshareManagementSoftware. fast turnaround on updates, detailed spraying equipment since the 1890s and com and dynamic data gathering with provides high-quality Equipment for all Contact: Bob Ackerman comprehensive reporting for process spraying and disinfection that you would For many years, my clients Specialty: Designed for legacy fixed improvement and customer loyalty to ever need. Please check us out at www. have advertised in the Resort and floating time resorts, our software improve your bottom line. birchmeier.us. Trades with tremendous solution streamlines the reservation and “success. The publications are widely accounting functions for TS resorts. Plus read and widely respected within the our responsive On-Line Booking module timeshare industry. The Resort Trades allows you to show the weeks available Do YOU see your has also been of great assistance to RESORT to rent (owner or association weeks) my clients by helping print our press on your web site for booking by the company HERE? releases and photographs. They are an traveler. Includes A/R module to invoice integral part of any public relations and and collect owner fees. One simple If not call us at advertising plan I suggest to clients.” package to automate your existing TS 931.484.8819 Marge Lennon resort President Lennon Communications Group 26 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 FACILITIES OPERATIONS HOA & STAKEHOLDERS LANDSCAPE AMENITIES LENDING INSTITUTIONS COMMUNICATIONS

The Brookfield, Co. Fairshare Solutions Royal Basket Trucks 4033 Burning Bush Rd, 529 Seven Bridges Road, Suite 300 East 201 Badger Pkwy Darien, WI, 53114 The Contact Group Ringold, GA 30736 4490 Ocean View Ave, Ste A Stroudsburg, PA, 18301 Phone: 800-426-6447 Fax: 262-882-3389 Ph: (706)375-8530 Fax: (706)375-8531 Phone 1: 570.252.4044 Email: [email protected] Virginia Beach, VA 23455 Email: [email protected] Phone: (703) 725-8608 Email: [email protected] Website: www.royal-basket.com Website: www.thebrookfieldco.com Website: www.Fairshare.Solutions Contact: Cindy Lapidakis Email: [email protected] Contact: Hilda Jones Website: www.thecontactgroupusa.com Contact: Dennis F Rogers Specialty: Royal Basket Trucks® Inc., an Specialty: The Brookfield Co. designs and Specialty: Sometimes there is more than Contact: David Costenbader American manufacturer offers a full line manufactures fine concrete landscape one Reason for a delinquency or default. Specialty: Since 2001, The Contact Group of quality carts designed for use in the furnishings. Offering 70+ styles/sizes of At Fairshare we have the sophistication, has provided innovative communication Hospitality Resort environments with planters plus fountains, benches, finials and experience, sales, and customer service services to aid businesses in building real solutions meeting the needs in Pools, stepping stones, this company provides the skills needed to solve them all. Diligent connections with those who matter most. best in customer service. All products are Spas, Laundry, Housekeeping, Shipping/ contact is key. We go far beyond the Our unique teleconferencing platform allows hand cast and finished in fiber-reinforced, Receiving, Waste and Recycling just to ‘Agency’ model of just ‘dialing for dol- for multiple speakers, moderated Q&A and weather durable concrete. Many beautiful name a few. All products are made to lars’. We also bring empathy, data mining, polling, no matter geographic location. TCG finishes are offered. Custom work is customer care, and an understanding of order allowing you to put the right cart empowers businesses, employers, campaigns available. for the job in your environment. Branding, your bottom line. We don’t just collect and other organizations the ability to reach Still run by the two founders and designers, accounts, we collect customers. So as we labeling, modifications and custom their audience, wherever they are, in ways the 30 yr. old Brookfield Co. sells direct succeed in recovering more of your delin- functionality is all possible when you work most convenient to them: from their phone, to landscape professionals, developers ® quent and written-off portfolios, you will with Royal Basket Trucks . laptop, or tablet. and retailers. Site delivery nationwide. All succeed in retaining valuable customers! products ship from Ringgold, GA FINANCIAL SERVICES HOUSEKEEPING SERVICES LEGACY TIMESHARE SOLUTIONS

Wellington Financial 1706 Emmet St N Ste 2 Alliance Association Bank Charlottesville, VA, 22901 717 Old Trolley Rd, Ste 6 Sun Hospitality Resort Services Legacy Solutions International Phone: 434-295-2033 ext. 117 Summerville, SC 29485 4724 Hwy. 17 Bypass South 70 Brickyard Rd. Unit 10, Email: Phone: (888)734-4567 Myrtle Beach, SC 29588 USA Essex Junction, VT, 05452 [email protected] Email: [email protected] Phone: (843)979-4786 FAX: (843)979-4789 Phone: 802-862-0623, 802-373-5068 Website: Website: Email: [email protected] Email: www.wellington-financial.com www.allianceassociationbank.com Website: www.sunhospitality.com [email protected] Specialty: Wellington Financial has Contact: Stacy Dyer Contact: David Fries Website: financed the timeshare industry without Specialty: Alliance Association Bank is Specialty: We are a turn-key housekeeping www.legacysolutionsinternational.com interruption since 1981. Specializing in designed to provide a dynamic portfolio provider for the timeshare industry with over Legacy Solutions International, LLC, receivables hypothecation, inventory and of financial services specific to the 40 years of combined hospitality operations founded by Ron Roberts, a 40-year development loans of $10,000,000 and and resort services experience. Sun delivers Timeshare HOA industry. Our products timeshare industry veteran, delivers custom up, we’ve funded over $8 Billion with unparalleled accountability with tailor-made provide a blueprint to accelerate solutions that generate revenues for resort our group of lenders. Focused solely on services to meet your unique operational efficiency, reduce costs and increase HOA’s and managers facing threatening lending to resort developers, we are the needs. Sun maintains high standards for exclusive Resort Finance correspondent for revenue. AAB’s desire is to be your “legacy” issues. Most programs are ZERO quality through our fully trained staff. From out of pocket cost! Bring a smile back Liberty Bank. With 40 years of expertise in business partner by continuously offering our Inspectors to our Regional Directors, our to your bottom line with effective and the vacation ownership industry, we lend the innovative solutions necessitated by supervisors are accredited with Sun Certified proven strategies for maintenance fee to credit-worthy borrowers at attractive the Timeshare HOA industry. To learn Inspector (SCI) designation.“Fresh and delinquencies, asset recapture, standing banks rates. more about AAB’s services, please visit Clean...Every time.” inventory sales, points programs, webinars, www.allianceassociationbank.com or call property management, legal & trust Stacy Dyer at 843-637-7181. INSURANCE services, and even energy efficiency rebates! Contact: 802-862-0637 Ron@ legacysolutionsinternational.com. Whitebriar Financial Corporation 575 Mistic Drive PO Box 764 LENDING INSTITUTIONS Marstons Mills, MA 02648 WithumSmith+Brown, PC Leavitt Recreation & Hospitality Ins Phone: (508)428-3458 1417 E Concord St, 942 14th St., Sturgis, SD 57785 Fax: (508)428-0607 Orlando, FL 32803 Phone: (800)525-2060 Email: [email protected] Ph: (407)849-1569 Email: [email protected] Website: www.whitebriar.com Fax: (407)849-1119 Website: www.lrhinsurance.com Colebrook Financial Company, LLC Contact: Harry Van Sciver Contact: Chris Hipple Email: [email protected] 100 Riverview Center Ste 203 Specialty: Receivables Financing. We Specialty: Specialty: For over 40 years, Leavitt Website: www.withum.com Middletown, CT 06457 USA can Lend or Purchase, including: Low Recreation & Hospitality Insurance has been Contact: Lena Combs Ph: (860)344-9396 Fax: (860)344-9638 FICO, No FICO and Credit Rejects. Fast the premier independent agent for Resorts, Email: [email protected] Fundings of up to $5 million. Non- Specialty: Withum is a forward-thinking, RV Parks, and various other recreation & technology-driven advisory and accounting Website: www.ColebrookFinancial.com Recourse Financing available, with no hospitality oriented businesses across the Contact: Bill Ryczek Holdbacks. We also Finance Inventory firm, committed to helping clients U.S. Insuring over 3,500 locations, LRHI Specialty: Colebrook Financial Company, and HOA’s, and assist in Workouts. in the hospitality industry be more offers Liability, Property, Crime, Commercial focusing on timeshare lending, provides Resort Equity and Bridge Financing profitable, efficient and productive. With Auto, Employment Practices Liability, and hypothecation and other financing products available. office locations in major cities across Work Comp Coverage through several for small and mid-sized developers and the country, and as an independent preferred carriers, some of which are can offer loans in amounts ranging from member of HLB, the global advisory and exclusive to Leavitt Rec. Centrally located $100,000 to $30 million or more. We accounting network, Withum serves in the heart of America, our home office is have an innovative approach to financing This Space businesses and individuals on a local-to- based in Sturgis, SD; however, Leavitt Rec.'s with rapid turnaround, personal service, global scale. Our professionals provide the employees are stationed around the country and no committees. You’ll always talk to expert advice and innovative solutions you and have years of experience working in the a principal: Bill Ryczek, Fred Dauch, Mark Reserved need to Be in a Position of StrengthSM. territories they serve. Call today to receive Raunikar and Tom Petrisko, each of whom Get to know us at www.withum.com. your FREE NO OBLIGATION QUOTE! has extensive timeshare lending experience. For MATTER Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 27 MANAGEMENT & OPERATIONS MANAGEMENT & OPERATIONS PET SANITATION PUBLIC RELATIONS

Vacation Resorts International GBG & Associates Capital Vacations 25510 Commercentre Drive, #100 9654 N. Kings Hwy. Suite #101 DOGIPOT 121 Lake Shore Dr Rancho, Mirage CA , 92270 Lake Forest, CA 92630 USA Phone: 760-803-4522 Myrtle Beach, SC 29579 2100 Principal Row, Suite 405 Phone 1: (863)287-2501 Email: [email protected] Phone: 843-449-6500 Orlando, FL 32837 USA Email: [email protected] Website: www.gbgandassociates.com Email: [email protected] Phone 1: 800-364-7681 Website: www.vriresorts.com Website: www.dogipot.com Contact: Georgi Bohrod Website: www.CapitalVacations.com Contact: Jan Samson Contact: David Canning Specialty: Positioning Strategy, Placement and Contact: Alex S. Chamblin, Jr. Specialty: Vacation Resorts Specialty: DOGIPOT® has numerous Reputation Management: Let GBG create a Specialty: Capital Vacations, headquartered International (VRI) is a full-service product designs made from various positive platform for new business development in Myrtle Beach, SC, is one of the largest and increase awareness. We provide resources timeshare management company materials to help fit all of the possible and fastest-growing management, and spearhead tailor-made B2B or B2C strategic providing 35 years of innovation, needs of our customers in helping development, and timeshare vacation club plans incorporating both paid. success, best practices, and solutions solve their dog pollution issues. companies in North America. The company to over 140 resorts throughout the We have the most aesthetically is dedicated to creating quality vacations RECEIVABLE FINANCING United States. We have the resources pleasing, commercially durable and offers an affordable, flexible travel and solutions to generate income products on the market that are program called Capital Vacations Club. As for your resort through rentals, very economical. No one can match a hospitality management provider, Capital our experience, customer service, Vacations provides full-service hospitality resales, and collections. We invite selection of products or reputation in management solutions to vacation you to discuss your needs with us Fairshare Solutions the market. DOGIPOT® products offer ownership resorts, helping to promote and today! Please contact Jan Samson 529 Seven Bridges Road, Suite 300 East dependability that saves you money! support their long-term financial stability. at 863.287.2501 or jan.samson@ Stroudsburg, PA, 18301 With more than 68 managed resorts and vriresorts.com. Phone 1: 570.252.4044 POOL & WATER FEATURES Email: [email protected] over 30 vacation club properties across the EQUIP. & MAINT Website: www.Fairshare.Solutions United States and the Caribbean, Capital OUTDOOR AMENITIES Contact: Dennis F Rogers Vacations is committed to delivering Specialty: Sometimes there is more than memorable vacation experiences to owners one Reason for a delinquency or default. At and guests. Fairshare we have the sophistication, experi- Hammerhead Patented Performance ence, sales, and customer service skills needed Kay Park Recreation Corp. 1250 Wallace Dr STE D, to solve them all. Diligent contact is key. We Janesville, IA 50647 | USA Delray Beach, FL 33444 go far beyond the ‘Agency’ model of just ‘dial- Phone: 800-553-2476 Phone: (561)451-1112 ing for dollars’. We also bring empathy, data FAX: 319-987-2900 Fax: (561)362-5865 mining, customer care, and an understand- Getaways Resort Management Email: [email protected]=m ing of your bottom line. We don’t just collect PO Box 231586 Email: [email protected] Website: www.kaypark.com accounts, we collect customers. So as we suc- Las Vegas, NV 89105 USA Website: www.hammerheadvac.com Contact: Marilee Gray Contact: Customer Service ceed in recovering more of your delinquent and Phone 1: (844) 438-2997 Specialty: Manufacturing “America’s Email: [email protected] Specialty: For 20 years, Hammer-Head written-off portfolios, you will succeed in retain- Finest” park equipment to make Website: www.GetAwaysresorts.com has led the way in low-cost, safe, easy- ing valuable customers! people-places people-friendly, since Contact: Thomas A. Johnson to-use manual pool vacuum systems. Our 1954! Product line includes a large Specialty: When you need winning variety of outdoor tables, benches, portable, rechargeable, battery powered strategies, not just promises from grills, bleachers, litter receptacles, vacuums are designed for speed and your resort management company, simplicity. Remove debris without using Whitebriar Financial Corporation put GetAways more than 25 years of drinking fountains, planters, pedal the filtration system and cut your pool 575 Mistic Drive PO Box 764 resort management experience to work boats, and more! vacuum time in half, without shutting Marstons Mills, MA 02648 for your resort. With close to 50,000 down the pool. Hammer-Head cleaning Phone: (508)428-3458 Fax: (508)428-0607 owners/members under management in PEST CONTROL/DISINFECTANT four countries, GetAways has a proven units are made in America and are the Email: [email protected] reputation for providing Game Winning #1 choice of military, cruise line, resort, Website: www.whitebriar.com Solutions. fitness club, and city managers from Key Contact: Harry Van Sciver SteriFab West to Okinawa. Specialty: Receivables Financing. We can Lend PO Box 41, or Purchase, including: Low FICO, No FICO Yonkers, NY 10710 and Credit Rejects. Fast Fundings of up to $5 Phone: (800)359-4913 million. Non-Recourse Financing available, with Fax: (914)664-9383 no Holdbacks. We also Finance Inventory and Grand Pacific Resort Management Email: [email protected] LaMotte Company HOA’s, and assist in Workouts. Resort Equity 5900 Pasteur Ct Ste 200 Website: www.sterifab.com 802 Washington Ave, and Bridge Financing available. Carlsbad, CA 92008 USA Contact: Mark House Chestertown, MD 21620 Ph: 760-827-4181 FAX: 760-431-4580 Specialty: Approaching its 50th year Phone: (800)344-3100 RECREATIONAL GAMES Email: [email protected] on the market. STERIFAB continues Fax: (410)778-6394 Website: www.gprmgt.com to set new standards as it continues Email: [email protected] Contact: Nigel Lobo to be the only EPA registered product Website: www.lamotte.com/pool Specialty: For decades, we’ve created that both disinfects and kills bed bugs Contact: Rich DeMoss experiences worth sharing—from the and other insects. This ready to use Specialty: The Mobile WaterLink® The Chess House moment you start dreaming of your product is available in all 50 States SpinTouch™ lab is designed to be PO Box 705, Lynden, WA 98264 Phone: (360)354-6815 vacation to long after you return home. and is ready to use. Available in pints, used onsite. The precise photometer gallons and 5- gallon containers. Fax: (360)354-6765 We tailor our services to preserve the can measure 10 different tests in just STERIFAB.COM 1-800-359-4913 Email: [email protected] distinctive experience offered by your 60 seconds to obtain perfect water Website: www.chesshouse.com resort, delivering exceptional results based chemistry. All the tests results can be Contact: Raphael Neff on our longevity and your vision. Our viewed on the touchscreen or can be Specialty: Unplug the gadgets and refresh with collaboration, consistency, and hands-on This Space transferred into our DataMate water a great game for sheer fun. Improve IQ, focus, approach ensure your success. Owners analysis program. Achieve precision and face to face time with your loved ones. vacation with us because they appreciate Reserved without time consuming test and Chess House has helped countless parks and our service culture. Associations stay with clean-up procedures. Visit www. resorts obtain a low cost, high visibility Giant us because of the financial strength we waterlinkspintouch.com for more Outdoor Chess that’s easy to maintain and fun build. For MATTER information. for everyone from toddlers to veterans. 28 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 REFURBISHMENT & DESIGN RESALES STRATEGIC PLANNING TRANSPORTATION VEHICLES

Hospitality Resources & Design, Inc. Lemonjuice Capital Solutions Club Car Custom Solutions Department 919 Outer Road Suite A, Bay Tree Solutions 7041 Grand National Dr #230, 32819 4125 Washington Rd. Evans, GA. 30809 Orlando, FL 32814 400 Northridge Rd., Ste. 540 Phone: 321-320-8830 Phone: 800-258-2227 Ph: 407-855-0350 Fax: 407-855-0352 Atlanta, GA 30350 Email: [email protected] Website: www.clubcar.com Email: [email protected] Phone: 800-647-4130 Website: http://lemonjuice.biz/ Website: www.hrdorlando.com Email: DMilbrath@BayTreeSolutions. Specialty:Lemonjuice delivers strategic Contact: Your Local Club Car Dealer Contact: Rich Budnik com planning tools and the resources needed Specialty: Made-to-Order and Task-Specific Specialty: Hospitality Resources & Website: www.BayTreeSolutions.com to execute those plans to Association Utility and Transport Vehicles Design is a licensed interior design Contact: Doug Milbrath Boards and Managers. Services include Club Car’s Custom Solutions Department firm. Services include interior design, Specialty: Bay Tree Solutions is an Strategic Analyses; Rental distribution, customizes vehicle configurations to LEED AP, kitchen & bath, purchasing, advertising and marketing company revenue management, and channel tackle many hospitality and maintenance project management and installation. that specializes in assisting owners to management; Resort technologies applications: refuse removal, bell service, We strive to create long-term resell their vacation ownership interests including operating systems, websites, and business tools; Comprehensive resort room service, facilities maintenance, partnerships with clients by listening at a fair price. By avoiding desperate management and accounting; Title and grounds keeping and more. Stylish and to and understanding their unique sellers and distressed properties and by using our consultative method, roster reconciliation; Sunset management; versatile, these cars have the same goals. The team uses their expertise for eleven years we have repeatedly and Project restructuring and warranty as standard vehicle offerings in to provide clients with innovative guided clients who sell for prices 30-to- repositioning. Unlike typical management their class and are ideal to reduce fleet design while completing projects on 50 percent higher than our closest companies, Lemonjuice will invest capital size and replace full-size trucks. To find time and in budget. Regardless of competitors. Bay Tree provides resort with the Association to help it achieve its your local Club Car Dealer visit www. scope or location, we are happy to goals. Give your owners options! operators, as well as servicing and clubcar.com/dealer. travel to you to begin a successful collection agencies, with a trusted ally collaboration. TECHNOLOGY TRAVEL CLUBS SALES AND MARKETING RENTALS AND RESALE

Resort Management Services SPI Software SellMyTimeshareNow, LLC 10745 Myers Way S 444 Brickell Avenue, #760; Global Connections, Inc. Miami FL 33131 8545 Commodity Circle, Seattle, WA 98168 5360 College Blvd, Suite 200 Phone: (305)858-9505 Fax: (305)858-2882 Orlando, FL 32819 Ph: (888)577-9962 Fax: (206)439-1049 Overland Park, KS 66211 Phone: 877-815-4227 Email: doug@resortmanagementservices. Email: [email protected] Phone 1: 561-212-5359 Email: [email protected] net Website: www.spiinc.com Email: [email protected] Website: Website: www.resortmanagementservices. Contact: Alex Gata Specialty: SPI is the preferred software www.sellmytimesharenow.com com Website: www.exploregci.com/ for selling and managing timeshare Specialty: SellMyTimeshareNow. Contact: Douglas Murray Contact: Melanie J. Gring properties, vacation ownership clubs and com is the largest and most active Specialty: Resort Management Services Specialty: Established leader in the vacation provides resort developers and HOAs resorts. SPI’s Orange timeshare software industry offering its premier travel club, online timeshare resale marketplace is a comprehensive suite of services that worldwide. We provide a proven with customized sales programs that Global Discovery Vacations, through a generate revenue and enhance benefits includes sales and marketing, property advertising and marketing platform to management, billing maintenance and sales distributorship channel; component- timeshare owners, while offering the for current owners, We reinvigorate based travel and leisure benefits; exit and membership usage and specializes in more. SPI is a global company with our largest selection of resales and rentals affinity programs. GCI is the developer meeting with owners and members in software installed on five continents to buyers and travelers. With over 5.5 providing a breakthrough product based their communities. Targeting users and of resorts in California, Colorado, Florida, on over 30 years of industry experience. million visits to our family of websites non-users, RMS develops innovative new and Tennessee; owns/leases multiple This includes an advanced user interface, and more than $254 million in benefits tailored to improve specific resort condominiums throughout the all major integrations and cloud-based purchase and rental offers delivered member needs. U.S., Canada, Mexico and Caribbean. extendible applications. to advertisers annually, we have been From having your own travel club sales serving the needs of owners and non- SALES TRAINING distributorship to strengthening loyalty owners alike since 2003. TRADE ASSOCIATIONS with your members and employees, GCI has the solution you need.

Timeshares Only LLC C.A.R.E. Cooperative Association of Resort 4700 Millenia Blvd. Ste. 250 Levitin Group Exchangers Orlando FL 32839 PO Box 683605, Park City, UT 84068 P.O. Box 2803, Harrisonburg, VA 22801 Phone 800-610-2734 Phone: (435)649-0003 Phone: 800-636-5646 (U.S. & Canada) OTC Owners Travel Club Fax: 407-477-7988 Email: [email protected] 540-828-4280 (Outside U.S. & Canada) Phone: 844-724-6000 Email: Website: www.levitinlearning.com FAX: 703-814-8527 Website: https://ownerstravelclub.com/v6 [email protected] Contact: Shari D Levitin Email: [email protected] Specialty: Owners Travel Club, your Specialty:Shari Levitin is the author of Website: www.timesharesonly.com Website: www.care-online.org gateway to travel savings. With Owners the bestseller, Heart and Sell, a frequent Contact: Ryan Pittman Contact: Linda Mayhugh, President Travel Club you are entitled to travel Specialty: Timeshares Only is a contributor to Forbes, CEO Magazine, Specialty: Established in 1985, C.A.R.E. Huffington Post, and guest lecturer at benefits with more options, more cooperative advertising company is one of the industry’s leading Harvard. Shari started in the timeshare opportunities, and more ways for owners that has served the timeshare resale associations in ethical standards and value industry in 1997, and her team has to save with our best price guarantee and market for over 25 years. We connect propositions. Its internationally diverse increased revenues for companies like Owner Dollars. timeshare buyers, sellers, and renters member base includes Resort Developers, Wyndham, Hilton, and RCI in over 40 Management and Exchange Companies, If your resort is enrolled in OTC, your on our online resale platform. countries. HOA’s, Travel Clubs and Wholesalers membership is already live, just enter your Timeshares Only also enhances Recently, Shari has been recognized as as well as industry suppliers bringing user name and password and you’re ready the timeshare product value by one of the: value-added revenue enhancement to experience the savings. providing owners with maintenance • Top 10 Voices in Sales for LinkedIn opportunities. Members that possess or If you would like to join, but haven’t fee relief, numerous monetization • Top 20 Sales Experts in the Salesforce seek rentable inventory for fulfillment options, and exclusive access to the documentary, "The Story of Sales." set the foundation of C.A.R.E. with a received an offer from your resort, no largest selection of travel benefits at • Top 50 Keynote Speakers multitude of scenarios for securing client problem, please fill out the registration remarkable prices. It’s a whole new • 38 Most Influential Women in Sales vacations, increased inventory utilization form below for your complimentary timeshare resale experience. www.linkedin.com/in/sharilevitin/ and heightened yield management. membership. Visit Members.ResortTrades.com for products and services tailored to you! 931-484-8819 | www.ResortTrades.com | Apr 2021 | 29 TRAVEL INCENTIVES TAKE THE TIMESHARE INDUSTRY’S

True Incentive RESORT MOST SOLID INFORMATION & NEWS 2455 East Sunrise Blvd. Suite 200 Fort Lauderdale, FL , 33304 SOURCE WITH YOU, WHEREVER YOU GO! Phone: 800-684-9419 Fax: 954-707-5155 Email: [email protected] Website: true-incentive.com Specialty: True Incentive, known ASK how you can get for its incentive product innovation and quality service, offers a dynamic RESULTS online catalog of its products such as quickly using our GO land vacations, airfare, and cruises designed to impact a company’s CLASSIFIEDS. marketing and sales objectives. MOBILE! As for us how we can help you Contact Marla Carroll determine the right marketing incentives to meet your goals. For 931-484-8819 more information www.true-incentive. RESORT TRADES AT YOUR FINGER TIPS: com or [email protected] Searchable

I definitely look Sociable at every page of I think the Trades Resort Trades each Mobile Friendly “ has taken the month to see what is lead in cutting Sharable happening in the industry. “ edge reporting on issues I find it very informative that really matter to Downloadable and know that others on independent resorts. my team are reading it, too.” R. Scott MacGregor of CaryMacGegor ResortTrades.com The Asset & Property Management Jon Fredricks, CEO Welk Resorts LLC Group, Inc.

Members.ResortTrades.com

Looking for vacation ownership resort and RV park/campground industry-specific vendors?

Visit our virtual exhibit hall and meet the Resort Trades Members.

These are providers whose goods and services are specifically designed for you!

Are you a supplier interested in joining the Resort Trades Membership Family?

Call us at 931-484-8819 or write to [email protected].

30 | Apr 2021 | 931-484-8819 | www.ResortTrades.com The Resort Professionals’ monthly News Journal since 1987 No membership fees. Really.

At 7Across, we are all about getting you on vacation by minimizing the fees and fine print standing in your way. Join the fun at 7Across.com.

Get Your Travel On.

7A_ResTrades_Fullpg_03_21.indd 1 5/3/21 2:03 pm What would your Association do WITH MORE CASH IMPROVING IN YOUR BUDGET? FINANCIAL STABILITY FOR YOUR RESORTS Associations managed by Capital Vacations can take advantage of one-of-a-kind, industry-leading programs developed specifically to aid Independent Associations in achieving long-term financial health.

OUR PROGRAMS CONTACT TRAVIS BARY Sales & Marketing today to learn more about putting our funding and management solutions to work for you, Rental Guarantee especially during these unprecedented times. CAPX International Exchange [email protected] Collections & Recovery Services 843.281.4346