Download the Free Interval Sales Tool Kit from the Apple App Store Today and Perfect Your Pitch
Total Page:16
File Type:pdf, Size:1020Kb
OCTOBER – DECEMBER 201 5 A PUBLICATION OF INTERVAL LEISURE GROUP PROFILES King’s Creek Plantation Marriott Vacations Worldwide Own Vacation Club Palladium Hotel Group Vacation Internationale Westgate Resorts SPOTLIGHT ON THE Paci fic HAWAII TOURISM TURNS A CORNER CHINA’S OUTBOUND TRAVELERS Rim EXPANSION IN THE REGION STK+ Make it personal. Make it your Workspace. With the all-new customizable Workspace addition to the Interval Sales Tool Kit — the most cost-effective interactive sales presentation available — you can put everything you need in one easy-to-reach place so you can seal the deal faster than ever! IMAGES: Show prospects pictures of + properties, members’ experiences, and more. Import from the cloud or your computer. PRESENTATIONS: Have a killer Keynote or PowerPoint presentation? + Save it here and grab it fast! VIDEOS: Nothing says vacation like swaying palms, slaloming skiers, whitewater rafting — you get the idea. + Show them what you have with the touch of a finger. AND MORE: Access all your favorites from STK, save articles, press releases, PDFs, screenshots, + Word documents — virtually anything you need to take your pitch to a whole new level! INTERVALWORLD.COM RESORTDEVELOPER.COM NEW: WORKSPACE I Conveniently access your most useful digital content from one place I Combine photos, videos, spreadsheets, presentations, articles, and more I Sequence components your way, and deliver your sales pitch the way you want to — every time NEW: FAVORITES I Bookmark your favorite Interval Sales Tool Kit features I Call up what you need, when you need it, fast THE GLOBE I Interactive 3-D representation of Interval’s world of exchange I Seamlessly integrates with Resort Directory and Interval HD I Destination descriptions and images complete the package VACATION CALCULATOR I Modernizes the pencil pitch I Reinforces the value proposition of vacation ownership MAGAZINES I Prospects can view destination features, cruise offers, and more with the digital version of Interval World , one of the top-rated membership benefits I Industry news is just a touch away with the digital edition of Vacation Industry Review INTERVAL EXCHANGE TRACKER I Vacation exchange comes to life on an interactive map I Displays where real members are traveling in Interval’s network I Can be customized to show resort or club-specific exchange activity INTERVAL HD I Destination and resort videos I Helpful videos, including member testimonials and overviews I Animated Highlights presentations RESORT DIRECTORY I High-quality resort images I Informative descriptions I Amenities listings TURN PROSPECTS INTO OWNERS WITH THE MOST POWERFUL TOOL IN THE INDUSTRY. DOWNLOAD THE FREE INTERVAL SALES TOOL KIT FROM THE APPLE APP STORE TODAY AND PERFECT YOUR PITCH. OCTOBER – DECEMBER 2015 vacation industry review RESORTDEVELOPER.COM CONTENTS page 37 S E L I F O R W P E Y I King’s Creek Plantation R V Where Tradition and Innovation Meet 26 E E E V R U Westgate Resorts E S N Industry and Community Leader 28 I S N I INSIGHT Vacation Internationale I Caribbean Green 10 Evolution of a Points Pioneer 3 0 VIEWPOINT Thank You for Sharing 4 TIMESHARE TALK Palladium Hotel Group The Evolving Sales Center 12 Exclusive All-Inclusives 3 2 INSIDER Benefits, News, MARKET SPOTLIGHT Own Vacation Club Updates, and More 6 Hawaii 2.0 16 Marketing Urban Timesharing 34 PULSE MARKETING Marriott Vacations Worldwide People and China’s Outbound Market 20 Casting a Wide Net in Asia/Pacific 3 6 Industry News 48 executive editor creative director photo editor advertising y s c Torey Marcus Ailis M. Cabrera Kimberly DeWees Nicole Meck n US$1 €0.88, £0.65 n Interval International o i editor-in-chief senior graphics assistant vice president e s 949.470.8324 r r Betsy Sheldon manager graphics and production r £1 US$1.54, 1.37 e € John Cavaliere Janet L. Orr [email protected] u v staff writer c J.B. Bissell senior graphic production manager For address changes and corrections, n €1 £0.73, US$1.13 or to receive a complimentary o designer Claire S. Sayan subscription, please send an email c editorial assistant Maria Garcia-Aguilar Yahaira Cespedes to [email protected] . Valid at time of publication. graphic designers Visit xe.com for other currency conversions. Frank Gonzalez Cristina Mencia George A. Sariego Vacation Industry Review is published by Interval Leisure Group. It is designed to provide accurate and authoritative information regarding the subject matter covered. It is published with the understanding that the publisher is not en gaged in rendering legal, accounting, or other professional ser vice. If legal advice or other expert assistance is required, the services of a competent FIND US ON professional should be sought. ©Interval Leisure Group, 2015. All rights reserved. Reproduction of any part of this publication without written consent is prohibited. VACATION INDUSTRY REVIEW Digita l Ma gaz ine DID YOU KNOW: EMAIL us at VISIT n That the magazine you New s@ in terva lnew s.co m ResortDevel ope r.com, and give us the following information: hold in your hands is and CLICK Publications available online? n Name within the Shared Ownership tab to gain full access to the n That the digital version n Title lets you flip through the digital version of the magazine. n Company pages, search the Or download the Interval Sales publication, zoom in and n Mailing Address Tool Kit app to access the magazine. out, click on links, n Phone Number download it in PDF form, Email and share with a friend? n We’ll notify you by email when the next digital edition of the magazine is available. VIEWPOINT OCTOBER – DECEMBER 2015 vacation industry review RESORTDEVELOPER.COM Thank You for Sharing When is a fad a fad and a trend a trend? we’ve hung our hat on a similar argument: Why Usually, only time can tell. I’m thinking about this as I invest in a vacation home when you can pay for just catch up with some so-called authoritative rundowns the amount of time you use? on popular travel trends. Will more people head to countries such as Mexico for low-cost cosmetic pro - Fair Share cedures? Does the movement to seek out authentic I’ve talked to some of you about the implications of in-home dining experiences while abroad portend a peer-to-peer lodging services on our industry. Of new kind of hospitality? Will the popularity of high- course, we applaud the entrepreneurial spirit of end hostels spark a rise in “flashpacker” travel? And these enterprises. But we are and should be con - will tourists continue to snap selfies in front of iconic cerned about an uneven playing field — on which attractions to post for friends on social media? these young businesses aren’t burdened with the Some developments are pushing boundaries. same tax obligations and regulatory framework that BY Craig M. Nash Increased desire to travel with pets has pres - those in the conventional hospitality and timeshare sured hotel companies to loosen their policies or industry must follow. CHAIRMAN, PRESIDENT, AND CEO INTERVAL LEISURE GROUP draw a clear line at service animals. Millennial The millions of travelers who use services such demand for more inviting public areas is chal - as Airbnb, VRBO, and Roomorama have expecta - lenging hotels to create a coffee-shop/nightclub tions — as they do when staying at hotels or ambiance in the lobby. timeshare accommodations — that a certain level Then, of course, there’s pot tourism. Although of consumer protection and regulation is in place, We applaud the illegal under federal law, legalized recreational mari - addressing issues such as fire safety, credit-card entrepreneurial spirit juana use in some states is lighting up a budding security, business licensing, and more. But that isn’t industry in which companies provide package tours necessarily the case. of the sharing that include airport pickup in a VW minibus (natu - For the sake of equity, such consumer protec - economy. But we are rally) and cannabis-cooking classes. tions, as well as tax assessments, must be fairly and should be Whatever your views on the subject, you have to applied to these new forms — just as they are to the admit that this makes for some interesting implica - greater hospitality industry. In the U.S., the Federal concerned about an tions for the hospitality business. Will timeshare Trade Commission is beginning to explore the role of uneven playing field. properties in Colorado (not to mention Oregon and regulation on the sharing economy. And at local and Washington) see an increase in demand from folks municipal levels, cities from Portland to London are seeking their own Rocky Mountain high? Will owners warning hosts of alternative accommodations to fol - be expecting to partake on-site? Can a homeowners’ low local laws applicable to hospitality enterprises. association vote on recreational use in their units? Some uncharted territory, indeed. Stay tuned. Words From the Wise Meantime, the American Resort Development Access Over Ownership Association has committed to monitoring this issue, Another burgeoning travel development fraught with providing guidance and consultation as appropriate, ambiguity falls within the domain of the exploding and working with its coalition partners toward ensur - sharing economy. Alternately referred to as collabo - ing that the timeshare industry is not inadvertently rative consumption, peer-to-peer economy, and affected by new legislation or regulations intended access economy, this Internet-based model permits for the sharing economy. people to seek goods and services from peers. There’s no denying that the sharing economy is Social networks and online advisory outlets make it much more than a fad, as companies such as Airbnb easy for individuals to advertise to and reach a large are reportedly worth billions.