Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 1 Vol 31, No. 3 Mar 5, 2018 RESORT www.ResortTrades.com

Every Resort; Every Month Be ARDA Proud

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Through rigorous Your involvement Together, we advocacy—and with in our community helps influence integrity your support—we us create a culture and growth—driving work to foster a fair of learning and promotes the success of and robust business valued relationships our industry. environment. making us stronger as a whole.

Learn more at www.arda.org/membership. 2 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 3

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2018’s Best Kept Secrets of Successful Marketing by Sharon Scott Wilson, RRP

While the fundamentals of marketing never change – you know, the four “P’s” of Product, Placement, Pricing and Promotion – the Internet has brought about a sea change to every aspect. There are not only new tools rapidly emerging (remember the quick demise of MySpace?), the chatter is almost insurmountable. It’s really hard to be heard above the din.

But the best kept secrets to marketing in 2018 are the same as they were in 1918. While you are using new methods and media to reach prospects, they are still people. Your messaging still follows the strictures of the human psyche. Not much has changed since the days of Dale Carnegie, and he would probably have agreed with the following suggestions:

1. Social proof. This is the herd mentality; let your prospects know ‘everyone’s doing it.’ 2. Reciprocity. For ions society has taught children to reciprocate. Everything has a ‘price.’ So, if your customer receives something of value, such as an eBook, a list of today’s most popular vacation destinations or ‘five easy recipes,’ they will feel the urge to respond by providing their name, email and included. Also pay attention to your site’s layout. The community to gain buy-in (see #1 above, Social Proof). phone number. most valuable real estate is the left-hand side. Get Most people are reluctant to become early adopters. 3. Commitment and consistency. Be like Geico: in viewers to your call to action with a solid landing page. They want to know that others have bought in and are their advertising, they make their point over and Hold in mind, viewers read websites in the shape of an happy with their decision. To urge prospects to take over using the same methodology. “F.” action, they will need to be able to see themselves as 4. Scarcity. “No pressure here, but availability is part of your world, a member of your tribe. Look for limited!” Communicate grandeur whenever Everything You Need to Know about opportunities to give your group an identity, an ele- Are you or whoever is in charge of your marketing a possible. ment of exclusivity. Keep your materials and collateral perfectionist? (I blush to admit sharing this fault, my- 5. Liking. Be likeable. People buy from those they Marketing Online consistent with being part of ‘The [insert your logo self.) Experts say, get over it (at least when it comes know, like and trust. here] Club.’ to creating content)! It’s more important to be different, 6. Create a sense of belonging. Make your customer Blog! Blogging elevates your position on Google, to tell a different story or use a different angle to your feel they are part of the “in” crowd when they’re which is the most relevant search engine. While this photos and artwork. If there’s any exception to this, invited to a special owners-only event, for example. isn’t actually “everything you need to know about it’s your website. If your website isn’t amazing, you’re 7. Storytelling. Your blogs, your collateral and your marketing online,” it’s still a major point. Analysts who losing money. So, here you can be a little bit more of a social media will be most effective when you tell a track Google’s algorithm processes are preaching the perfectionist. If you’re going to spend money, spend it story featuring people. Storytelling is the most value of blogging, complemented by a mélange of here. compelling promotional tool you have. social media interaction, with every facet driving traffic 8. Use rituals, symbols and events whenever to the website. All of your online efforts are intended to drive traffic to possible. Ask your typical realtor. They will tell your website. Your social media posts will cross-link you that the words “Grand Opening” or “Super They say there’s a lot of science involved in getting to to the blog, which will promote visitors to your web- Sales Event” draws a crowd, even though the the top-third of a Google search result page, but it’s site and will, in turn, keep your site more relevant to prices and offerings are the same on a non-event day. not only for those with deep pockets. There are several Google. 9. Being different is better than being better (unless rules that will help you get to the top, at least in 2018. you get weird). (Who knows what surprises and challenges are likely Every page of your site should have a landing page 10. Focus on leads, not sales. to occur by 2019?) (pardon the redundancy). In some cases, you may be Marketing tactics for 2018 and beyond will depend Number one is to pay careful attention to writing able to offer a product like an eBook or discount cou- almost strictly on digital tools: the website, social attention-grabbing headlines in your blog and social pon in exchange for contact information. People are media sites, online advertising and email. Step one is media posts. The best headlines create surprise, ask a accustomed to being asked to give something to get to review your marketing budget and determine what question or create curiosity. But with so many market- something. But provide a landing page as an option for your resources will be for the year. Step two might be ers relying on formulas for their headlines like “5 ways viewers to fill out, whether it’s gated or open. to have a meeting with your team and plan the what, to leave your spouse” and other rote techniques, it’s when and whom. From there you can create a calen- getting harder and harder to differentiate your clever Meanwhile, back at the ranch…. dar for when you will blog, post, email, direct mail (yes, headline. So, beware…we marketers will have to keep DM is still a useful tool), buy pay-per-click (PPC) ads reinventing the wheel. and make phone calls. (By the way, explore PPC. It is If you’re not using marketing automation to capture an important SEO optimizer.) And now a little about your content: Try to use your these leads and to respond, shame! Consumers keywords in headlines and the text whenever pos- expect an immediate response. They’re not going to Above all, focus on your website and bear in mind: sible. Use pictures everywhere. Pictures and videos be surprised or dismayed if you follow up. Quite the only great photography sells. Spend the money. The with people telling their own stories, your story…any contrary; they expect it. And you should have a system website is you! If your website and photos are sloppy, story…are what’s hot these days. This helps you lever- in place to repeatedly touch base with those who have you are sloppy. Include money shots with people age the human instinct to congregate and engage in made contact with you. 4 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 5

community to gain buy-in (see #1 above, Social Proof). Most people are reluctant to become early adopters. They want to know that others have bought in and are happy with their decision. To urge prospects to take action, they will need to be able to see themselves as part of your world, a member of your tribe. Look for opportunities to give your group an identity, an ele- Are you or whoever is in charge of your marketing a When you do communicate, remember that you are Twitter, Instagram, Pinterest and perhaps to LinkedIn ment of exclusivity. Keep your materials and collateral perfectionist? (I blush to admit sharing this fault, my- the authority. Your messages convey the fact that and Google+. consistent with being part of ‘The [insert your logo self.) Experts say, get over it (at least when it comes there is a uniqueness, value and scarcity to what you here] Club.’ to creating content)! It’s more important to be different, are offering. Yes, they don’t want to be first to join your As far as the content you post is concerned, there to tell a different story or use a different angle to your community; but, yes! They still want that feeling of are a few solid rules. Among them are: 1) use names photos and artwork. If there’s any exception to this, exclusivity. and faces whenever possible, 2) include hashtags it’s your website. If your website isn’t amazing, you’re everywhere, 3) watermark all photos and 4) keep your losing money. So, here you can be a little bit more of a While we’re on the subject of operations, let’s discuss design and content consistent with your brand. Not all perfectionist. If you’re going to spend money, spend it how you can best manage your digital enterprise. social media posts need to be design heavy, but they here. There are a number of software systems to help do need to reflect your specific brand. schedule, manage and track posts. My Google search All of your online efforts are intended to drive traffic to found several attractive systems, including buffer.com, All in all, remember that SEO is a lifestyle change, not your website. Your social media posts will cross-link zoho.com, hootsuite.com and postplanner.com. a diet. You’re going to need to give it a front seat in to the blog, which will promote visitors to your web- your marketing operation, if it isn’t first and foremost, site and will, in turn, keep your site more relevant to You can find free guidance for social media best prac- already. Google. tices non-stop online from sites such as salesforce. com, mashable.com and guykawasaki.com. At least Once you’ve created the basics, you might expand Every page of your site should have a landing page for 2018, you’ll need a presence on Facebook, your options by adding an online chat room – a great (pardon the redundancy). In some cases, you may be way to engage and build value with your visitors. At able to offer a product like an eBook or discount cou- the very least, you will need to plan the work and work pon in exchange for contact information. People are the plan when it comes to capturing and responding to accustomed to being asked to give something to get online leads. Nurture every lead with VIP recognition. something. But provide a landing page as an option for This is when you will begin to recognize and appreci- viewers to fill out, whether it’s gated or open. ate the ROI of your digital marketing enterprise. May 2018 be your best year, yet! Meanwhile, back at the ranch…. Sharon Scott Wilson is publisher of Resort Trades magazine and the digital If you’re not using marketing automation to capture publication, Resort Trades Weekly. She these leads and to respond, shame! Consumers is CEO of PR/marketing firm Sha- expect an immediate response. They’re not going to ronINK. Wilson is a registered resort professional (RRP) and Chairman’s be surprised or dismayed if you follow up. Quite the League member of the American Re- contrary; they expect it. And you should have a system sort Development Association (ARDA). in place to repeatedly touch base with those who have made contact with you. 6 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 7 Top Team Members AdvertisersAdvertisers Meet the People Who Make the Resort Industry Great! Contents Allied Group Hospitality Renovation Sell My Timeshare Now LLC RESORT www.addastar.com...... 3 www.sellmytimesharenow.com...... 23 Jenna Duncan, CRM AMTEX Send Me On Vacation Marketing Manager www.myamtex.com...... 14 www.sendmeonvacation.org...... 24 Applied Science Labs SPI Software. Breckenridge Grand Articles are online for ease of reading & sharing. Visit us today! www.vaxinatewith88.com...... 11 www.spiinc.com...... 22 Vacations ARDA Sunbrite Outdoor Furniture, Inc. by Marge Lennon www.arda.org...... 2 www.sunbriteoutdoorfurniture.com...... 10 Assured Travel Timeshare Escrow and Title 2018’s Best Kept Secrets of Successful Marketing...... 4 www.assuredtravel.com...... 13 www.timeshareresaleclosings.com...... 15 by Sharon Scott Wilson, RRP C.A.R.E. Timeshare Makeover www.care-online.org...... 10 www.timesharemakeover.com...... 24 ChlorKing, Inc. Towel Tracker Top Team Members: www.chlorking.com...... 19 www.toweltracker.com...... 10 Cunningham Asset Recovery Services Meet the People Who Make the Resort Industry Great!...... 7 www.timesharenonjudicialforeclosure.com.....8 By Marge Lennon Customer Count www.mobiusvp.com...... 15

Dial an Exchange, LLC Service Equals Sales but Sales Does Not Equal Service...... 8 www.daelive.com...... 32 By Bill Ryczek, RRP Doty & Sons Concrete Products, Inc www.dotyconcrete.com...... 14

Everyware As the Senior Marketing Manager of www.everyware.com...... 5 México Turismo Sustentable...... 12 Customer Relationship Management Por J. Michael Martinez Gasdick Stanton Early, P.A. (CRM) software for Breckenridge www.sg-law.us...... 7 Grand Vacations in Colorado, Jenna Getaways Resort Management Duncan lives in an arena of constantly www.getawaysresorts.com...... 14 CustomerCount Customer Engagement Professional evolving technology in the digital Global Connections CRM world. She is responsible for Resort Trades Award Winner...... 16 www.exploregci.com...... 9,22 sending a steady stream of email By Georgi Bohrod, RRP Grand Pacific Resorts www.gprmgt.com...... 9 campaigns – known as customer lifecycle communications – each year. iPlayCo www.iplayco.com...... 5 These include tour generation emails, DAE Cambiando el Intercambio en Latinoamérica...... 18 owner upsell, referral, management of Kenyon International, Inc...... www. cookwithkenyon.com...... 10 lodging websites for online booking, booking and confirming tours, changing The Pioneer Series LaMotte Company www.lamotte.com/pool...... 7 tour times, thankyou messages after William (Bill) Ingersoll and Stuart (Stu) Bloch of Ingersoll and Bloch purchasing, owner reservations, guest Liberté Resort Management Group Chartered (IBC)...... 20 www.libertemanagement.com...... 3 rentals and continuous ownership communications. Jenna estimates that By Marge Lennon MasterCorp, Inc. www.mastercorpinc.com...... 11 this involves over 850 emails each year to more than 175,000 recipients. Meridian Financial Services, Inc. www.merid.com...... 3 Vacation Club, el Mejor Activo Hotelero ante el Nuevo Escenario de la Working with a team of two equally National Hospitality Group Industria Vacacional...... 22 www.nhgvacations.com...... 13 computer savvy professionals, Jenna supports marketing guest services, Por Alejandro Martín Resort Management Services www.resortmanagementservices.com...... 19 owner relations, sales, and internet marketing operations. She also Resort Travel & Xchange handles communications for owner Becoming Friends with Technology...... 24 www.rtx.travel...... 23 by Georgi Bohrod, RRP surveys and referrals. This work By Kelley Ellert Every Resort, Every Month! requires constant analysis, studying Timeshare’s most widely-read news journal trends from previous years and CEO/Founding Publisher: James “Tim” Wilson projecting future tour lodging needs. Publisher/Managing Editor: Sharon Scott Wilson, RRP; [email protected] Management & Operations Directory Listings...... 10 Editor: Ken Rowland; [email protected] Sales Manager: Marla Carroll; [email protected] “We play very dynamic roles in the Supplier Directory...... 26 Mexico Correspondent: J. Michael Martinez; [email protected] Marketing department and are always Online Media & Press Release Management: [email protected] working to create solutions for our Classifieds...... 31 Accounting Manager: Carrie Vandever; [email protected] Layout & Design: Ken Rowland customers utilizing the most effective communications, user interfaces and Send Press Releases: [email protected] technology to constantly improve the Like us on Facebook.com/TheResortTrades Join us on twitter.com/ResortTrades customer experience and ultimately our sales,” Jenna says. “There are many Marketing & Sales Office: 20 Our Way Drive ‘moving parts’ to make this all happen Crossville, TN 38555 efficiently. This includes multiple phone: 931-484-8819 * fax: 931-484-8825 stakeholders with different goals,

Media Kit Requests: 931-484-8819; [email protected] viewpoints, and remaining on top of the Join us on these networks... Reprints: [email protected] changing technology. It is challenging, but truly motivating and helps us all Editorial Office Wilson Publications LLC achieve success as one team.” PO Box 1364, Crossville, TN 38557 CEO: James “Tim” Wilson In her current role about a year, Publisher: Sharon Scott, RRP she has been with BGV since 2011 All articles are online for ease of Resort Trades – the timeshare industry’s only true news journal – provides relevant, timely news to assist resort developers, operators and management staff stay in similar marketing positions with current and make better business decisions. The super tabloid print version is distributed twelve times annually to every resort in the U.S. and is supported by an reading & sharing. interactive online news resource, ResortTrades.com. A digital version, plus a newsletter “Resort Nation”, is emailed monthly to a subscriber-base of approximately Operations, Inventory management, 25,000 viewers including senior-level executives at development, management and timeshare-related travel companies. ResortTrades.com is typically rated in and guest services, winning many the top third of the first page by the major search engines when searching on timeshare industry related topics. Copyright© 2018 by Wilson Publications, LLC. All VISIT US TODAY! rights reserved. No part of this periodical may be reproduced without the written consent of Resort Trades. Resort Trades does not accept unsolicited freelance internal awards along the way. manuscripts, nor does it assume responsibility for their return. Resort Trades is published monthly, twelve times a year by Wilson Publications LLC, PO Box 1364, Jenna joined Breckenridge right after Crossville, TN 38557. WWW.RESORTTRADES.COM PRINTED IN USA 6 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 7 Top Team Members AdvertisersAdvertisers Meet the People Who Make the Resort Industry Great! Sun Hospitality Resort Services www.sunhospitality.com...... 3 Jenna Duncan, CRM graduating with honors from University of New Hampshire with a degree The Brookfield Co Marketing Manager www.thebrookfieldco.com...... 19 in Finance, where she also played The Chess House Breckenridge Grand Division 1 soccer. She spent her first www.chesshouse.com...... 15 Vacations Colorado season working in a ski shop. Only When not at work, you might find www.timesharesonly.com...... 8 by Marge Lennon her on the adventure trail with her boyfriend – visiting the backcountry, skiing, snowboarding, on rafts or mountain bikes – Jenna teaches yoga for the local yoga studio and was recently a volunteer soccer coach Serving the legal needs of Florida for 9-year-old girls. This true outdoor lady is also involved with Wounded and the timeshare industry for over Heroes Family Adventures and helps to maintain bike trails and clean and 30 years through escrow, title, maintain backcountry huts. Living foreclosure and litigation services. in Breckenridge enables her to take advantage of these activities right at her front door.

With an incredible work ethic, passion 1601 WEST COLONIAL DRIVE As the Senior Marketing Manager of for success, and development and ORLANDO, FLORIDA 32804 Customer Relationship Management utilization of totally new computer (CRM) software for Breckenridge software applications, in 2016 Jenna Grand Vacations in Colorado, Jenna completely revamped and streamlined gse-law.com | 407.423.5203 Duncan lives in an arena of constantly her company’s marketing operations, evolving technology in the digital resulting in sales in excess of $100 CRM world. She is responsible for million. She created and improved sending a steady stream of email several processes and systems leading campaigns – known as customer to improved efficiency, employee lifecycle communications – each year. satisfaction, driving sales and cutting These include tour generation emails, costs. To meet increased demand, she owner upsell, referral, management of negotiated partnership agreements lodging websites for online booking, with 15 different lodging partners. booking and confirming tours, changing tour times, thankyou messages after Working with the company’s purchasing, owner reservations, guest Information Technology Department, rentals and continuous ownership Jenna developed a state-of-the-art communications. Jenna estimates that Accommodation Inventory Matrix this involves over 850 emails each Program that integrates all tour year to more than 175,000 recipients. prospect lodging inventory into an organized, user-friendly system. The Working with a team of two equally new system streamlines information computer savvy professionals, Jenna and makes it easy to track tour flow, supports marketing guest services, identify room availability, and project owner relations, sales, and internet future tour accommodation needs. WaterLink marketing operations. She also It also gives the Guest Marketing Sp nTouch handles communications for owner Services Sales Representatives surveys and referrals. This work immediate access to accommodation Every Resort, Every Month! requires constant analysis, studying upgrade availabilities. Timeshare’s most widely-read news journal trends from previous years and CEO/Founding Publisher: James “Tim” Wilson projecting future tour lodging needs. She truly loves working with her direct The Ultimate Publisher/Managing Editor: Sharon Scott Wilson, RRP; [email protected] Editor: Ken Rowland; [email protected] team, the entire marketing department, Sales Manager: Marla Carroll; [email protected] “We play very dynamic roles in the and staff. Adds Jenna, “We are Water Analyzer! Mexico Correspondent: J. Michael Martinez; [email protected] Marketing department and are always deeply supported by the owners and Online Media & Press Release Management: [email protected] working to create solutions for our Accounting Manager: Carrie Vandever; [email protected] executives of our company, making . Automated Layout & Design: Ken Rowland customers utilizing the most effective this a very positive place to work with Chemistry communications, user interfaces and endless opportunities for growth. I love Send Press Releases: [email protected] technology to constantly improve the . Save Time Like us on Facebook.com/TheResortTrades the opportunity and challenge of driving Join us on twitter.com/ResortTrades customer experience and ultimately our forward an industry that may have . Simple to Use sales,” Jenna says. “There are many started out with a negative reputation. Marketing & Sales Office: . 20 Our Way Drive ‘moving parts’ to make this all happen I am proud of the company I work for Accurate Crossville, TN 38555 efficiently. This includes multiple and being able to say that I would sell phone: 931-484-8819 * fax: 931-484-8825 stakeholders with different goals, our product to my friends and family Media Kit Requests: 931-484-8819; [email protected] viewpoints, and remaining on top of the means a lot. I think timeshare is a very Reprints: [email protected] changing technology. It is challenging, efficient way to vacation and we bring but truly motivating and helps us all Editorial Office incredible experiences and memories Wilson Publications LLC achieve success as one team.” to families who may not have otherwise PO Box 1364, Crossville, TN 38557 been able to afford such a vacation.” CEO: James “Tim” Wilson In her current role about a year, Publisher: Sharon Scott, RRP she has been with BGV since 2011 Resort Trades – the timeshare industry’s only true news journal – provides relevant, timely news to assist resort developers, operators and management staff stay in similar marketing positions with Learn More! current and make better business decisions. The super tabloid print version is distributed twelve times annually to every resort in the U.S. and is supported by an interactive online news resource, ResortTrades.com. A digital version, plus a newsletter “Resort Nation”, is emailed monthly to a subscriber-base of approximately Operations, Inventory management, 25,000 viewers including senior-level executives at development, management and timeshare-related travel companies. ResortTrades.com is typically rated in and guest services, winning many the top third of the first page by the major search engines when searching on timeshare industry related topics. Copyright© 2018 by Wilson Publications, LLC. All rights reserved. No part of this periodical may be reproduced without the written consent of Resort Trades. Resort Trades does not accept unsolicited freelance internal awards along the way. Water Testing Leader Since 1919! manuscripts, nor does it assume responsibility for their return. Resort Trades is published monthly, twelve times a year by Wilson Publications LLC, PO Box 1364, Jenna joined Breckenridge right after Crossville, TN 38557. Continued on page 15 www.lamotte.com/spintouch PRINTED IN USA 8 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 9

Give Your People What They Want.

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Service Equals Sales but Sales Does Not Equal Service by Bill Ryczek, RRP

I decided to go to the Owner Services desk in the lobby, but the line was long and I had a meeting. A few hours later, I happened to be in my unit when I received Call #3 from Owner Services, asking if there was anything I needed. When I asked them my one burning question, they are not a very good salesperson. They they said they couldn’t help with that, and didn’t usually turn out to be fast-talking, slick people have any suggestions as to who might. But had who immediately get your guard up. Those who I heard about the welcome party in the club- can really sell are usually described as helpful, house? efficient, and likeable. That’s why people buy from them. One of the things the timeshare industry prides itself on is the highly educated nature of its own- I once managed a group of loan officers whose ers. Most people with bachelor’s and advanced goals were to originate new loans. If you met degrees are smart enough to figure out that the group at a cocktail party and were asked to what is called Owner Services in many resorts rank them by volume, you would probably get it is merely an in-house sales operation. They’re A short time ago, I spent a couple of nights at everything was OK, if I needed anything, and backwards. There was one gentleman almost afraid to go anywhere near it for fear of being everyone would put at the top of the list, some- a timeshare resort while on a business trip to to inform me of upcoming activities. What I pressured to take a sales tour. one always described as a great salesman. Florida. A major snowstorm was forecast for my wanted, to the exclusion of everything else, was He was quick with a joke, known and liked by home state of Connecticut, and it looked like I to know whether there was availability for one One of the ironies of the sales process (espe- everyone, and was a skilled and experienced might be stranded. Would I be able to spend an more night. I called the extension labeled “Own- cially for existing customers) is that the best way lunch companion. He was also at the bottom of extra night if I couldn’t get out? er Services” and asked them. They transferred to sell is not to sell at all but to provide superior the sales list. He didn’t know the products very me to another location where an automated sys- service first. Then you can start selling. When- well, over-promised and under-delivered, and During the first day I was there, I had two mes- tem told me to enter my owner number. When I ever someone is described as a great salesper- couldn’t get a deal done. sages from Owner Services wanting to know if couldn’t, I was disconnected. son, the first thought that occurs to me is that 8 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 9 COME Be Epic WITH US!

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The person who was at the top—every year by owner noted, like a pool pass or parking pass, a wide margin—wouldn’t have attracted your that was not available at the front desk and notice. His main goal at a cocktail party was needed to be obtained at another location. “[T] to leave as quickly as possible, and he often Service Equals Sales but Sales Does Not Equal Service they call it Member Services,” the review contin- skipped them altogether. But he was incred- ibly good at taking care of his clients. He could ued, “or some such nonsense when it is nothing guide them through the process, get done what but their high-pressure sales area where no one they needed to get done, and do it all by their seems to know the meaning of NO.” deadline. When they called, he answered the phone. When they needed him at their office, Owners who begin their stay angry are not likely I decided to go to the Owner Services desk he was there. And he was likeable. Despite in the lobby, but the line was long and I had a lacking traditional sales and schmoozing traits, to be good prospects for upgrades. Substitut- meeting. A few hours later, I happened to be he was by far the best salesperson. ing sales for service will result in fewer rather in my unit when I received Call #3 from Owner than more sales, whereas fantastic service and Services, asking if there was anything I needed. Today there is a strong emphasis on in-house a great guest experience will lead to more sales. When I asked them my one burning question, sales, since front line tours are so hard to get. they are not a very good salesperson. They If you have a family of four in residence, you they said they couldn’t help with that, and didn’t usually turn out to be fast-talking, slick people When your prospects are already your custom- have any suggestions as to who might. But had have three in-house sales people with the deci- who immediately get your guard up. Those who ers, the best way to sell them more timeshare I heard about the welcome party in the club- sion maker virtually every hour of every day. If can really sell are usually described as helpful, is not to pressure them to take a tour, but to house? efficient, and likeable. That’s why people buy service the hell out of them, without appearing the kids are having a fabulous time, they’re go- from them. to have an ulterior motive. Do everything you ing to do a better job on Mom and Dad than the One of the things the timeshare industry prides can to see that they have a fantastic vacation, best salesperson on your line. Put the Service itself on is the highly educated nature of its own- and put the sales hat in your pocket until the I once managed a group of loan officers whose back in Owner Services and it will turn into a ers. Most people with bachelor’s and advanced goals were to originate new loans. If you met right time comes along. Every opportunity to sales center on its own. degrees are smart enough to figure out that the group at a cocktail party and were asked to provide a service is an opportunity for low-key what is called Owner Services in many resorts rank them by volume, you would probably get it selling. Help them get an exchange booked. is merely an in-house sales operation. They’re backwards. There was one gentleman almost Plan a great activity for the family. Let them afraid to go anywhere near it for fear of being everyone would put at the top of the list, some- know if they can stay an extra night if it snows in pressured to take a sales tour. one always described as a great salesman. Connecticut. He was quick with a joke, known and liked by Bill Ryczek is a principal of Colebrook One of the ironies of the sales process (espe- everyone, and was a skilled and experienced I found a recent review of a timeshare resort on Financial Company, a lending institution cially for existing customers) is that the best way lunch companion. He was also at the bottom of Trip Advisor. It read, in part, “we DREAD the specializing in timeshare finance. The to sell is not to sell at all but to provide superior the sales list. He didn’t know the products very check in process, because it always makes us above article appeared in a recent edition of that company’s newsletter, The Colebrook service first. Then you can start selling. When- well, over-promised and under-delivered, and angry and we end up wishing we had stayed at Chronicle. To subscribe, visit www.cole- ever someone is described as a great salesper- couldn’t get a deal done. home - what kind of way is that to start EVERY brookfinancial.com. son, the first thought that occurs to me is that vacation.” There was always something, the 10 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 11 ® Ceramic Glass and Cooktops MManagement and OOperations Directory Listings

Getaways Resort Management PO Box 231586 Las Vegas, NV 89105 USA ® Phone 1: (844) 438-2997 Email: [email protected] SilKEN 2 Website: www.GetAwaysresorts.com Experience the quality Contact: Thomas A. Johnson Induction Cooking System Specialty: When you need winning strategies, Experience the design not just promises from your resort management company, put GetAways more than 25 years of Experience the luxury resort management experience to work for your resort. With close to 50,000 owners/members Experience the cost savings under management in four countries, GetAways has a proven reputation for providing Game Experience the customer service Winning Solutions. Experience the curb appeal DURABLE USER-FRIENDLY ENERGY CERAMIC GLASS CONTROLS EFFICIENT Grand Pacific Resort Management www.sunbriteoutdoorfurniture.com 5900 Pasteur Ct Ste 200 CONTACT US FOR SPECIAL PRICING: Carlsbad, CA 92008 USA 1-800-724-3820 Phone 1: 760-827-4181 [email protected] WWW.COOKWITHKENYON.COM | 860.664.4906 FAX: 760-431-4580 Email: [email protected] Website: www.gprmgt.com Contact: Nigel Lobo 2018 Conference Specialty: For decades, we’ve created experiences worth sharing—from the moment you start Information dreaming of your vacation to long after you return home. We tailor our services to preserve C.A.R.E.’s 66th Conference the distinctive experience offered by your resort, delivering exceptional results based on our Renaissance Austin Hotel longevity and your vision. Our collaboration, 9721 Arboretum Blvd. consistency, and hands-on approach ensure your Austin, Texas success. Owners vacation with us because they appreciate our service culture. Associations stay April 7-10, 2018 with us because of the financial strength we build.

All industry colleagues are invited to join C.A.R.E. for its 66th Conference in Austin, Texas from April 7-10, 2018! Sign up online at The 2018 Conference will debut the inaugural annual conference for C.A.R.E. in its ResortTrades.com for Reinvent towel towel service service 33 year existence as they say good-bye to semi-annual conferences of the past. RESORT WEEKLY – the C.A.R.E. member representatives and attendees are sure to gain valuable contacts, tools and information essential to remain on the cutting edge of the vacation industry. insider’s online resource. CONNECT with inventory suppliers and buyers, COLLABORATE on value-added Each month, RESORT DoubleTree by Hilton industry products and services and COMMUNICATE through networking and WEEKLY provides educational sessions at this milestone event! subscribers with the latest Orlando at SeaWorld Location – Location – Location! timeshare industry news of In 2017 MeetingSource ranked Austin, Texas as the top spot for medium sized the day. Luxury resort with 1,091 guest rooms conventions; so we are excited to be hosting our inaugural annual event there. Our conference hotel, Renaissance Austin Hotel, was renovated to the highest specifica- Join Here: http:// saves $30,000-$40,000 in towel tions in 2017 and is located in the heart of Texas Hill Country, surrounded by breath- resorttrades.com/ service costs in first six months. taking beauty, yet just a short distance from the excitement of downtown Austin. So resortnation/ Now that’s towel service reinvented. once the work is done, there will no shortage of great food, fun and entertainment to partake in; so arrive early and stay late to maximize your conference experience. “I would absolutely recommend Towel Tracker. We are changing things and FOR MORE INFORMATION becoming more innovative all the time. Registration is Now Open! This is by far one of the best things we’ve done to make our pool towel cost and www.care-online.org usage decrease, thus saving money and [email protected] bringing more value to our owners.” (616) 325-2060 800-636-5646 (US or Canada) Antonio Jones, Assistant General Manager www.toweltracker.com 540-828-4280 (Outside the US or Canada) 10 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 11 ® Ceramic Glass and Cooktops MManagement and OOperations Directory Listings

Getaways Resort Management Liberté Resort Management Group PO Box 231586 118 107th Ave Las Vegas, NV 89105 USA Treasure Island, FL 33706 USA ® Phone 1: (844) 438-2997 Phone 1: 800-542-3648 Email: [email protected] Phone 2: 727-360-2006 Grow your business SilKEN 2 Website: www.GetAwaysresorts.com Email: [email protected] Contact: Thomas A. Johnson Website: www.libertemanagement.com Induction Cooking System Specialty: When you need winning strategies, Motto: “From NEW to LEGACY Resort Grow your career not just promises from your resort management Management” company, put GetAways more than 25 years of Specialty: Dennis DiTinno, a 38 year Resort and resort management experience to work for your Timeshare Management Professional. Speaker and with MasterCorp resort. With close to 50,000 owners/members author to the Timeshare resort industry, ARDA, under management in four countries, GetAways TBMA, FTOG, NTOA, FVRMA, Condo Alliance. has a proven reputation for providing Game Consulting, Mentoring and designing Timeshare The Leader in Hospitality Services Winning Solutions. Community Managers and Boards to over 34 Resorts since 2000 using Hands on management DURABLE USER-FRIENDLY ENERGY techniques, marketing, re-sales, rentals and much We are People Proud! CERAMIC GLASS CONTROLS EFFICIENT more. Concerned for the future and Legacy status Grand Pacific Resort Management of your resort? Contact us today at CEO@ 5900 Pasteur Ct Ste 200 LiberteManagement.com for an open and direct CONTACT US FOR SPECIAL PRICING: Carlsbad, CA 92008 USA discussion on your resort. Phone 1: 760-827-4181 applymc.com WWW.COOKWITHKENYON.COM | 860.664.4906 FAX: 760-431-4580 Email: [email protected] Website: www.gprmgt.com Contact: Nigel Lobo 2018 Conference Specialty: For decades, we’ve created experiences National Hospitality Group worth sharing—from the moment you start P.O. Box 2489 Myrtle Beach, SC 29578 Bed Bugs? Information dreaming of your vacation to long after you return home. We tailor our services to preserve Phone 1: (843)238-5000 ext 3080 C.A.R.E.’s 66th Conference the distinctive experience offered by your resort, FAX: (843)238-5001 ™ Renaissance Austin Hotel delivering exceptional results based on our Email: [email protected] “GlowGuard PREVENTS infestation... “proven in longevity and your vision. Our collaboration, Website: www.nhgvacations.com lab, university and field trials! and... We Guaranteed it! 9721 Arboretum Blvd. consistency, and hands-on approach ensure your Contact: Pam Cordell Austin, Texas Specialty: National Hospitality Group (NHG) is a success. Owners vacation with us because they • 100% nontoxic appreciate our service culture. Associations stay vacation ownership and hospitality organization April 7-10, 2018 with us because of the financial strength we build. which provides quality, customized management • No odor services for the timeshare industry. NHG is • Won’t stain composed of three proven management All industry colleagues are invited to join C.A.R.E. for its 66th Conference in Austin, • Easy to Use in super concentrate or Ready to Use organizations( SPM Resorts, Defender Resorts and Texas from April 7-10, 2018! Sign up online at Capital Resorts Group). Combined they have more The 2018 Conference will debut the inaugural annual conference for C.A.R.E. in its ResortTrades.com for than 70 years of experience managing resorts “An ounce of prevention is worth a pound of cure.” 33 year existence as they say good-bye to semi-annual conferences of the past. RESORT WEEKLY – the and offering services from human resources, C.A.R.E. member representatives and attendees are sure to gain valuable contacts, accounting, operations, marketing and high volume Use VA88™ tools and information essential to remain on the cutting edge of the vacation industry. insider’s online resource. Current infestation? ™ CONNECT with inventory suppliers and buyers, COLLABORATE on value-added Each month, RESORT sales. Eliminates infestation and then prevents like GlowGuard . industry products and services and COMMUNICATE through networking and WEEKLY provides educational sessions at this milestone event! subscribers with the latest GET CERTIFIED Location – Location – Location! timeshare industry news of Year-long independent field test shows bed bugs can be prevented TM In 2017 MeetingSource ranked Austin, Texas as the top spot for medium sized the day. Vacation Resorts International using GlowGuard . For a current infestation use VA88™, also 100% conventions; so we are excited to be hosting our inaugural annual event there. Our 25510 Commercentre Drive, #100 nontoxic, with no odor and hypoallergenic. conference hotel, Renaissance Austin Hotel, was renovated to the highest specifica- Join Here: http:// Lake Forest, CA 92630 USA tions in 2017 and is located in the heart of Texas Hill Country, surrounded by breath- resorttrades.com/ Phone 1: (863)287-2501 taking beauty, yet just a short distance from the excitement of downtown Austin. So resortnation/ Email: [email protected] once the work is done, there will no shortage of great food, fun and entertainment to Website: www.vriresorts.com partake in; so arrive early and stay late to maximize your conference experience. Contact: Jan Samson Specialty: Vacation Resorts International (VRI) is FOR MORE INFORMATION a full-service timeshare management company providing 35 years of innovation, success, best Registration is Now Open! practices, and solutions to over 140 resorts Our “Leave Behind Kill” Prevents Infestation www.care-online.org throughout the United States. We have the Certified by the American Academy of Entomological Sciences [email protected] resources and solutions to generate income for your resort through rentals, resales, and collections. Applied Science Labs 800-636-5646 (US or Canada) We invite you to discuss your needs with us today! email: [email protected] phone: 619.825.2121 540-828-4280 (Outside the US or Canada) Please contact Jan Samson at 863.287.2501 or www.vaxinatewith88.com [email protected]. 12 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 13 Evaluate Your Resort Operations: Did you know you can use the “Language” Free Planner for Board Members México Turismo Sustentable Widget on our website to read articles in any Learn the best practices in the timeshare industry and language? por J. Michael Martinez identify opportunities to grow. Use our Timeshare Resort Assessment Tool to identify:

Operations

Do you have the best structure in place to allow the board to focus on a long-term 01 strategy? La diversidad ecológica de México se encuentra Otra preocupación ahora es el uso entre las mas grandes de cualquier país en el mundo de protectores solares y otros pro- con una abundancia de ecosistemas desde los desi- ductos químicos aplicables cuando Budgeting ertos del norte a los bosques centrales de coníferas y los turistas visitan los destinos Do you have the best programs in place to los lluviosos bosques tropicales del sur. turísticos de México. Reciente es- 02 reduce expenses and generate revenue? tudios científicos han demostrado El turismo es una de las más grandes y más lucrativa que los productos químicos en los industrias de México, y mientras el turismo ha traído protectores solares pueden dañar Growth trabajos y crecimiento a México, también ha creado a largo plazo los arrecifes de coral, Do you have effective strategies to engage your owner base & attract new guests to muchos de los problemas ecológicos. Cancún puede coleccionarse en agua dulce y 03 your resort? ser el ejemplo del más alto perfil: el rápido desarrollo hasta acumularse en su propio de un poblado rural a una destinación internacional sistema corporal. La Riviera Maya, COST A MUJ ERES Use the Board Member Strategy de resorts, Cancún importó césped de la Florida para la costa del caribe de México, UsePl athenne Boardr to determine Member yourStrategy areas ofContact us to have your free Plannerstrengths to determine and weaknesses your areas, and give sus campos de golf, inadvertidamente introdujo una recibe más de 2.5 millones de LIVE THE ofyou strengths the tools and you needweaknesses, to crea te anplanner mailed to you. action plan for continued growth. Contact us to have the enfermedad que aniquiló las palmas locales de coco. visitantes cada año, muchos de and give you the tools you need UNEXPLORED Pam Cordell, CAM, RRP to create an action plan for planner mailed to you. También se amenazaron los manglares, los cuales ellos basados en su raro ambiente LUXURY OF About SPM Resorts, Inc. Vice President of New Business Development continued growth. son los hábitat clave para especies nativas y vitales marino – una única combinación CANCUN SPM Resorts, Inc. is a professional843.238.5000 Bill Y ext.oun g3080 que protegen la tierra de huracanes y erosión. de cenotes de agua dulce y del se- timeshare management company [email protected] President / CEO of SPM Resorts, Inc. more than 35 years of experience (843) 238 - 5000 gundo más grande arrecife de cor- [email protected] helping boards produce income, El gobierno de México se ha comprometido a un de- al del mundo. Unas pocas onzas About National Hospitality Group create effective collections policies, sarrollo responsable y sostenido del turismo, estab- de protectores solares multiplica- National Hospitality Group (NHG) is a vacation ownership and hospitality organization which providesregain quality, ratings customized with RCI, management budget for services for the timeshare industry. NHG is composed leciendo ocho objetivos: das por 2.5 millones es igual a una of threerenovations, proven management develop pro organizationsperty (SPM Resorts, Defender Resorts and Capital Resorts sustancial cantidad de dañinos Group).impr ovementCombined plans,they have and more imp rothanve 70 years of experience managing resorts and offering • Mantener la integridad del ambiente productos químicos suspendidos servicesresort from op erationshuman resources,. accounting, operations, marketing and high volume sales. • Fortalecer la conservación de los parques en el océano y en el agua dulce. naturales y del patrimonio natural. Eso es por lo que las excursiones • Valorar la riqueza de la cultura de las comunidades a Sian Ka’an Biosphere Reserve y como un beneficio para el turismo. a los “water parks” Xcaret y Xel-Ha Bahía de Banderas, este eco-sensitivo resort es solo • Mantener la integridad de la cultura; respetar le preguntan cuando va a nadar en accesible por botes, lo cual provee una maravillosa y comprender las costumbres, cocina tradicional, el océano o en los cenotes si usa sensación de aislamiento. lugares históricos, artes y artesanías, interacción solamente biodegradable protector con comunidades. solar o si no usa ninguno. El hotel esta situado en tierras comunales que pertenecen a la comunidad indígena de Chacala (los • Asegurar la participación en turismo para promover PALLADIUMHOTELGROUP.COM su bienestar. Cuestiones de Derechos de dueños del resort tienen un contrato de arrendamien- • Desarrollar programas educacionales y educación Animales to de veinte años) así que no hay temor de futuros ambiental para ayudar a fortalecer comunidades la controversia no ha terminado. Se ha sabido que desarrollos en este pequeño Edén. El resort funciona locales. Toreo – El Toreo es considerado una importante organizaciones locales han pegado notas a anun- con energía solar (no televisión, aire acondicionado o • Promover productos regionales de origen natural. parte de la cultura Latinoamericana, pero antes que cios de Dolphin Discovery en revistas distribuidas teléfonos), siendo un lugar ideal para personas bus- • Alentar el desarrollo de practicas y patrones para usted atienda a una corrida, usted debe saber con en hoteles en Cancún. Biólogos marinos quienes cando una tranquilidad feliz. Compostaje, inodoros un sostenible turismo. probabilidad que los toros (al menos cuatro) última- trabajan en programas de natación con los delfines de bajo-flujo, plantaciones indígenas y un robusto mente serán matados en un espectáculo sangriento. dicen que los mamíferos están prosperando y que programa de reciclaje son todas las gran iniciativas El turismo también ha fomentado el desarrollo del Eso dicho, una corrida de toros es una vista dentro los programas proveen un fórum para investigación, practicadas aquí. conservadurismo ecológico. México es el hábitat de la comprensión del pasado colonial español de conservación, educación y operaciones de rescate. de siete de las ocho especies de tortugas de mar, México y el tradicional machismo en pantalla com- Los defensores de los derechos de animales man- Hotel Xixim, Yucatan aunque la población total de tortugas fue diezmada pleta. El toreo tiene lugar en pueblos tan diferentes tienen que teniendo estos inteligentes animales en en ambas costas como resultado del crecimiento del como Tijuana y Puerto Vallarta, y ambos ofrecen un cautiverio no es más que una explotación. Estos Este rústico pero sofisticado resort está situado en el turismo y la sobrepesca local. Recientes reportes de espectáculo colorido como ninguno otro, con una argumentos son la base que privados programas de Golfo of México en la costa de la Península de Yuca- éxitos como Puerto Escondido, en Oaxaca, donde banda tocando; la acostumbrada mirada de macho delfines no cualifiquen como “exhibición pública” en tán, cerca de la colonia de los famosos flamencos ro- las tortugas de mar son ahora protegidas por los del matador; hombres sacudiendo las cabezas por el Acta de Protección a Mamíferos Marinos porque sados que tienen su residencia en la soñolienta playa locales, o en la Riviera Maya en Yucatán, donde los menos que perfectos tornados de la capa; y mujeres las tarifas de entrada prohíben la participación de la del pueblo de Celestun. El mínimo estilo de aire-libre biólogos marinos están trabajando con los hoteles excesivamente maquilladas cantando “Ole,” agitando mayoría del publico. diseño del lobby central con techos de paja y los 15 para proteger a las tortugas en nidos y sus huevos sus pañuelos blancos y arrojando rosas, chaquetas y “bungalows” optimizan el cruce de brisas mientras demuestran los beneficios de vincular el turismo con sombreros a los pies del matador. Hay un minúsculo Ejemplos de Resorts Ecológicos permiten una gran vista de los alrededores naturales. el conocimiento local. chance que si el toro pone un buena pelea o traspa- Junto con los métodos de construcción eco-sensitiva sa sus cuernos a través de la pierna del matador, México ofrece una serie de hoteles y resorts que y las plantaciones indígenas, el hotel tiene un comp- El Caribe Mexicano apoya el Gran Arrecife Meso- se salvará para ser un criador. Esto sucede solo en cuidan los ambientes locales mientras ofrecen todo rensivo programa de reciclaje (eso incluye un recic- americano, el segundo más grande arrecife en el raras ocasiones. tipo de lujos que pueda desearse. Esta es una lista laje de agua) y la facilidad para comprar productos y mundo, el cual se extiende hacia Honduras. Este Nadar con Delfines—la captura de delfines fue de algunos de los resorts lideres en este esfuerzo. mariscos localmente. arrecife y otros ecosistemas marinos se enfren- prohibida en México en 2002. Los únicos delfines tan a una presión creciente por la sedimentación, añadidos al programa de natación con delfines, son Majahuitas Resort, Jalisco Hotel Akumal Caribe, Quintana Roo la contaminación, la sobrepesca y las actividades delfines que han nacido en cautiverio. Esta ley puede recreativas exploratorias, todas recién asociadas al haber aliviado las preocupaciones sobre la muerte Consiste solo de ocho “casitas” para huéspedes Esta propiedad de frente a la playa esta en la serena crecimiento del turismos regional. y las implicaciones de la captura de delfines, pero situada en una preciosa ensenada aislada en la bahía de Akumal (lo cual significa “Un lugar para tor- 12 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 13 Evaluate Your Resort Operations: Did you know you can use the “Language” Free Planner for Board Members México Turismo Sustentable Widget on our website to read articles in any Learn the best practices in the timeshare industry and Motivating Consumer language? identify opportunities to grow. Behavior since 2006 Use our Timeshare Resort Assessment Tool to identify: An accredited A+ BBB rated business with a 4.5 star YELP rating Operations

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COST A MUJ ERES Use the Board Member Strategy your OWN travel incentive and corner the market with product exclusivity. UsePl athenne Boardr to determine Member yourStrategy areas ofContact us to have your free Plannerstrengths to determine and weaknesses your areas, and give Consumer Confidence: Providing your customers with a travel incentive LIVE THE ofyou strengths the tools and you needweaknesses, to crea te anplanner mailed to you. action plan for continued growth. Contact us to have the and give you the tools you need from a reputable company will enhance your team’s performance. Our UNEXPLORED Pam Cordell, CAM, RRP to create an action plan for planner mailed to you. management team has worked together for a collective 100+ years and we LUXURY OF About SPM Resorts, Inc. Vice President of New Business Development continued growth. know how to provide exceptional service! CANCUN SPM Resorts, Inc. is a professional843.238.5000 Bill Y ext.oun g3080 timeshare management company [email protected] President / CEO of SPM Resorts, Inc. more than 35 years of experience (843) 238 - 5000 [email protected] helping boards produce income, AssuredTravel.com About National Hospitality Group create effective collections policies, nd National Hospitality Group (NHG) is a vacation ownership and hospitality organization which 5958 Priestly Drive, 2 Floor regain ratings with RCI, budget for provides quality, customized management services for the timeshare industry. NHG is composed Carlsbad, CA 92008 of threerenovations, proven management develop pro organizationsperty (SPM Resorts, Defender Resorts and Capital Resorts Group).impr ovementCombined plans,they have and more imp rothanve 70 years of experience managing resorts and offering [email protected] | 800-939-5936 servicesresort from op erationshuman resources,. accounting, operations, marketing and high volume sales. CST 2103745

Bahía de Banderas, este eco-sensitivo resort es solo tugas”) entre jardines tropicales. Las acomodaciones el uso de productos ecológico en el “Willow Stream accesible por botes, lo cual provee una maravillosa están en la casa principal, “bungalows” en jardines, Spa.” El hotel tiene un dedicado equipo que super- sensación de aislamiento. condominios para familia o villas de lujo. Iniciati- visa las actividades ambientales y los programas de vas de Control de Basura, un Akumal programa de recicle de la propiedad. El hotel esta situado en tierras comunales que recicle, un programa de preservación de agua y otros pertenecen a la comunidad indígena de Chacala (los esfuerzos que hacen a este hotel un modelo de un Tulum, Quintana Roo PALLADIUMHOTELGROUP.COM dueños del resort tienen un contrato de arrendamien- activismo exitoso del cuidado del medio ambiente. to de veinte años) así que no hay temor de futuros Junto con varias impresionante iniciativas ecológicas, Gracias a la remota situación entre la jungla y el mar la controversia no ha terminado. Se ha sabido que desarrollos en este pequeño Edén. El resort funciona los dueños del hotel fundaros eco-iniciativas CEA – y largamente en una infraestructura no desarrollada organizaciones locales han pegado notas a anun- con energía solar (no televisión, aire acondicionado o Centro Ecológico Akumal – una organización dedi- la zona del hotel en Tulum ha logrado lo que mucho teléfonos), siendo un lugar ideal para personas bus- cada a supervisar y preservar los canales y la fauna cios de Dolphin Discovery en revistas distribuidas de las muy-desarrolladas regiones turísticas luchan cando una tranquilidad feliz. Compostaje, inodoros silvestres, mas notablemente las tortugas de mar de en hoteles en Cancún. Biólogos marinos quienes por obtener: instantáneos credenciales ambientales. de bajo-flujo, plantaciones indígenas y un robusto la región de Akumal. trabajan en programas de natación con los delfines Muchos de los resorts y “bungalows” a lo largo del dicen que los mamíferos están prosperando y que programa de reciclaje son todas las gran iniciativas este idílico lugar de la costa del Caribe operan fuera los programas proveen un fórum para investigación, practicadas aquí. Hacienda Tres Ríos, Quintana Roo de lo usual, confiando en energía solar y eólica, evi- conservación, educación y operaciones de rescate. tando accesorios que consuman energía tales como Los defensores de los derechos de animales man- Hotel Xixim, Yucatan Localizada en el parque natural de Tres Ríos en la aires acondicionados y animando a los huéspedes a tienen que teniendo estos inteligentes animales en Riviera Maya, esta propiedad como el nombre sugie- cautiverio no es más que una explotación. Estos Este rústico pero sofisticado resort está situado en el re está intersectada por tres ríos. Hay también varios relajarse con actividades como yoga y caminatas en argumentos son la base que privados programas de Golfo of México en la costa de la Península de Yuca- cenotes, junto con 326 acres de una selva tropical. la playa. Si usted desea arena entre los dedos de los delfines no cualifiquen como “exhibición pública” en tán, cerca de la colonia de los famosos flamencos ro- En un ingenioso ejemplo de simbiosis, la hacienda pies, en busca de experiencias en la naturaleza sin el Acta de Protección a Mamíferos Marinos porque sados que tienen su residencia en la soñolienta playa usa agua fría de un pozo profundo para enfriar los escatimar en lujos como buenas comidas, noches de las tarifas de entrada prohíben la participación de la del pueblo de Celestun. El mínimo estilo de aire-libre sistemas de aire acondicionado, entonces captura el diversión y actividades deslumbrantes, Tulum es la mayoría del publico. diseño del lobby central con techos de paja y los 15 calor de esos aires acondicionados para calentar el vacación soñada. “bungalows” optimizan el cruce de brisas mientras agua para las habitaciones. Ejemplos de Resorts Ecológicos permiten una gran vista de los alrededores naturales. The Trades tiene confianza que el gobierno de Junto con los métodos de construcción eco-sensitiva Fairmont Acapulco Princess, Guerrero México, junto con la ayuda de los hoteles de turismo, México ofrece una serie de hoteles y resorts que y las plantaciones indígenas, el hotel tiene un comp- las compañías de giras y los turistas que los visitan, cuidan los ambientes locales mientras ofrecen todo rensivo programa de reciclaje (eso incluye un recic- Un ostentoso gigantesco hotel de 15-pisos en forma podrá mantener una ecológica y sostenible industria tipo de lujos que pueda desearse. Esta es una lista laje de agua) y la facilidad para comprar productos y de una pirámide Azteca posiblemente no exacta- de turismo bien en el futuro. de algunos de los resorts lideres en este esfuerzo. mariscos localmente. mente proclama un programa ecológico pero no permita que lo que luce lo engañe. La propiedad J. Michael Martinez is Resort Trades’ emissary Majahuitas Resort, Jalisco Hotel Akumal Caribe, Quintana Roo tiene en lugar varias iniciativas “verde”, incluyendo in Mexico and contributes a monthly column. He is the executive vice president of Cyria Group, tratamiento de agua y recicle, eliminando bañeras a marketing and sales support company, and Consiste solo de ocho “casitas” para huéspedes Esta propiedad de frente a la playa esta en la serena en las habitaciones e instalando duchas con ahorro serves on the Board of Directors for C.A.R.E. situada en una preciosa ensenada aislada en la bahía de Akumal (lo cual significa “Un lugar para tor- de agua, participación en eventos en “Earth Hour” y (Cooperative Association of Resort Exchangers). 14 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 15

® www.myamtex.com 800-650-3360 AMTEX Freight applicable. While supplies last • Now through 12/31/17 only Top Team Members Meet the People Who Make INSTANT ORDER ORDER SIZE BUY MORE REBATE the Resort Industry Great! $1,000 $100 Continued from page 7 SAVE MORE $2,500 $300 Free Shipping Available in Lower 48 States $5,000 $700 Minimum Quantity Applies (Rebate is only for select safes) $10,000 $1,500 Carlos R. De Jesus, CAM SAFES HOTELO ELECTRONIC SAFE General Manager, The • Exquisite design and excellent powder coating finish Hammocks at Marathon AS LOW AS • Solid steel construction offers perfect burglary protection • Pre-drilled mounting holes and mounting hardware included Bluegreen Resorts $84.90 • Electronic code locking system with a clear LED display for status monitoring Item# 3501040-BG • 3-6 digit personal codes and option with 6 digit master codes Item# 3501040-BK • Two sets of code can be programmed: user code (4-6 digit and master code • LED light illuminates interior of safe once opened Dimmensions 19.7” x 15.75” x 7.87” Weight: 30.8 lbs.

SAFE PEDESTAL $15.90/ea Item# 3501510 (Beige) Item# 3501520 (Black)

Natural disasters seemed to be everywhere in 2017. In the Florida Keys, Hurricane Irma destroyed or severely damaged up to 15,000 residential units, including vacation homes. This was more than 25% of the total EARN UP TO $1,500 homes in the Keys, according to Monroe County estimates. That includes nearly all INSTANT ORDER REBATE the 7,500 mobile homes outside Key West, home to many hospitality and service industry personnel. When Irma touched down just a few miles away in September, Carlos R. De Jesus, CAM and General Manager of Bluegreen’s Hammocks at Marathon, nearly half of his EXPECT MORE staff of 25 were displaced. The resort was From Your Resort damaged extensively and remained closed WE SEE until December 16, 2017; fortunately, due to Management Company approval from the resort’s Board of Directors and Bluegreen, Carlos was able to host 12 displaced employees and their families while YOUR PAIN We understand that there is more to they worked to repair their homes. Sadly, managing a resort than just paying three associates moved away from the Keys Your timeshare resort problems maintenance fees. With over 30 years because they couldn’t put their homes back keep growing. Let us help. of experience in bringing together. complete solutions to our clients, Affordable housing for employees in the Keys GetAways Resort Management can is a normal challenge; after Hurricane Irma, it “As a board member of four timeshare help you. Call us to set up a free, no was non-existent. Many individuals are forced resorts, I was concerned about increasing to drive over an hour from southern Florida obligation consultation. delinquency issues facing the associations. to find affordable housing and the toll of long Getaway Resort Management quickly commutes drives high turnover. With the area brought solutions to resolve these issues home to an ever-increasing community from Cuba and Puerto Rico, English is not the first for all four resorts. The owners are language, adding to the challenge of securing certainly happy with all the positive talent. changes that are being made.” Staffing challenges meant that Carlos handled many food and beverage operations in addition -Kay Maye, Resort Board Member to his role as resort manager. In reflecting on the months that followed, Carlos added, “Hurricanes Irma and Maria were the most significant challenges I’ve had to overcome. With Irma, I saw the devastation of homes of our associates, community and the damage 844-GETAWYS (844-438-2997) to the resort. I knew it was important to be a leader who remains strong to help the team, www.GetAwaysResorts.com be aware of the needs of each individual, and allow the time needed for the rebuilding Tom Johnson, President – process. Puerto Rico’s Hurricane Maria was [email protected] also high on my mind because that’s where the majority of my family lives and communication 14 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 15

® www.myamtex.com 800-650-3360 AMTEX Freight applicable. While supplies last • Now through 12/31/17 only Top Team Members Meet the People Who Make INSTANT ORDER ORDER SIZE BUY MORE REBATE the Resort Industry Great! $1,000 $100 Continued from page 7 “CustomerCount’s On Site Service Request SAVE MORE $2,500 $300 Free Shipping Available in Lower 48 States $5,000 $700 solution provides a convenient way for our Minimum Quantity Applies (Rebate is only for select safes) $10,000 $1,500 Carlos R. De Jesus, CAM was non-existent for many weeks. In the end, General Manager, The everyone was safe at The Hammocks and guests to quickly and easily tell us what we SAFES HOTELO ELECTRONIC SAFE home in Puerto Rico. The experience has • Exquisite design and excellent powder coating finish Hammocks at Marathon made me stronger at heart.” can do to make their stays more enjoyable.” AS LOW AS • Solid steel construction offers perfect burglary protection • Pre-drilled mounting holes and mounting hardware included Bluegreen Resorts Something else positive happened at the - Ann Donahue, SVP Inventory Marketing, Raintree Resorts $84.90 • Electronic code locking system with a clear LED display for status monitoring 58-unit Hammocks waterfront resort with a Item# 3501040-BG • 3-6 digit personal codes and option with 6 digit master codes Item# 3501040-BK • Two sets of code can be programmed: user code (4-6 digit and master code 15- boat slip marina, charter captains, water • LED light illuminates interior of safe once opened sports and a Tiki Bar. A “Give & Getaway” Dimmensions experience was created for Bluegreen owners. 19.7” x 15.75” x 7.87” After damage repair had been initiated, GUESTGUEST HOUSEKEEPING Weight: 30.8 lbs. Owners were invited to stay at the resort prior to its re-opening to volunteer, helping PHONEPHONE with debris removal and other storm-related ALERTALERT MAINTENANCE chores in the community. Amazingly, 25 caring families agreed to the program; helping restore SAFE the community and bring revenue to the local PEDESTAL businesses suffering from the lack of tourism FRONT DESK $15.90/ea Item# 3501510 (Beige) following the storm devastation. Item# 3501520 (Black) The work performed was real with daily schedules averaging four work orders Powered by: per week on various area homes. With © encouragement from Carlos and his team, these generous owners partnered to remove CustomerCount Enterprise Customer Feedback Solution Natural disasters seemed to be everywhere exterior storm debris at individual homes and in 2017. In the Florida Keys, Hurricane at Crane Point, a 63-acre tropical oasis of Irma destroyed or severely damaged up to hardwood trees, nature trails and educational 15,000 residential units, including vacation displays. For More Information,visit homes. This was more than 25% of the total EARN UP TO $1,500 homes in the Keys, according to Monroe Serving as the Hammocks GM since 2006, www.CustomerCount.com County estimates. That includes nearly all Carlos is an award-winning hospitality veteran INSTANT ORDER REBATE the 7,500 mobile homes outside Key West, with 33 years of experience – including Contact: [email protected] home to many hospitality and service industry former work with Carnival Cruise Lines and personnel. Holiday Inn resorts in Miami and Puerto Rico. His job is his obsession, and he truly enjoys When Irma touched down just a few miles working side-by-side with a diverse team away in September, Carlos R. De Jesus, that deeply cares for providing positive guest CAM and General Manager of Bluegreen’s experiences. Originally from Puerto Rico, Hammocks at Marathon, nearly half of his he is the next-to-last of 16 children. He has EXPECT MORE staff of 25 were displaced. The resort was three grown children, three grandchildren and damaged extensively and remained closed From Your Resort loves to cook. For the past eight years, Carlos WE SEE until December 16, 2017; fortunately, due to has been working with KAIR, (Keys Area Management Company approval from the resort’s Board of Directors Interdenominational Resources), a food pantry and Bluegreen, Carlos was able to host 12 and emergency services organization that displaced employees and their families while YOUR PAIN We understand that there is more to helps those in need in the Florida Keys. they worked to repair their homes. Sadly, managing a resort than just paying three associates moved away from the Keys “Working in this industry provides the Your timeshare resort problems maintenance fees. With over 30 years because they couldn’t put their homes back opportunity to meet and make never-ending keep growing. Let us help. of experience in bringing together. professional ties to owners and guests,” Carlos says. “Our timeshare owners clearly have a complete solutions to our clients, Affordable housing for employees in the Keys is a normal challenge; after Hurricane Irma, it pride of ownership, which encourages them GetAways Resort Management can to take full advantage of the investment they “As a board member of four timeshare was non-existent. Many individuals are forced help you. Call us to set up a free, no have made. Whether celebrating a birthday, resorts, I was concerned about increasing to drive over an hour from southern Florida obligation consultation. anniversary or having a cup of coffee in the delinquency issues facing the associations. to find affordable housing and the toll of long commutes drives high turnover. With the area lobby talking about the weather, I love my role Getaway Resort Management quickly in helping make their daily dreams come true.” brought solutions to resolve these issues home to an ever-increasing community from Cuba and Puerto Rico, English is not the first “Carlos is a unique leader with a rare for all four resorts. The owners are language, adding to the challenge of securing combination of knowledge, compassion certainly happy with all the positive talent. and resilience that has made him a true changes that are being made.” Staffing challenges meant that Carlos handled asset to our organization”, shared Ada many food and beverage operations in addition Grzywna, Senior VP of Resort Operations -Kay Maye, Resort Board Member to his role as resort manager. In reflecting for Bluegreen Resorts. “He is laser focused on the months that followed, Carlos added, on delivering personalized services to our “Hurricanes Irma and Maria were the most guests regardless of the challenges he faces significant challenges I’ve had to overcome. in a very difficult labor market. In the face With Irma, I saw the devastation of homes of of adversity, Carlos thrives and surprises our associates, community and the damage us with his calm demeanor and unselfish 844-GETAWYS (844-438-2997) to the resort. I knew it was important to be a dedication to hospitality. He truly puts the leader who remains strong to help the team, needs of others ahead of his own and is fully www.GetAwaysResorts.com be aware of the needs of each individual, committed to delivering great experiences. We and allow the time needed for the rebuilding are very fortunate and proud to have Carlos Tom Johnson, President – process. Puerto Rico’s Hurricane Maria was leading one of our finest teams as he is a true 833-372-7699 [email protected] also high on my mind because that’s where the representative of our values and passions for majority of my family lives and communication service.” Continued on page 19 16 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 17 CustomerCount Customer Engagement Professional Resort Trades Award Goes To… Jeff Brock, GM / Grand Pacific Resorts’ Carlsbad Seapointe Resort by Georgi Bohrod, RRP

of the resort; innovative train- Jeff’s passion is equaled by his devotion to ing techniques and outstanding guest engagement and satisfaction. He rein- social media mentions and re- vigorated a languishing activities program by views. Nominations also includ- The 2017 CustomerCount hiring a new Activities Director who executed his ed detailed narrative insights vision of recreating a robust schedule of owner regarding the leader’s perfor- Customer Engagement favorites and new activities such as “Wine and mance and contribution showing Professional (CEP) Resort Paint,” as well as Water Aerobics. The success how the nominee’s efforts and ® of this new energy contributed to the significant achievements significantly im- Trades Award improvement of Guest Satisfaction Scores. pacted the team, company, and/ or community. When it comes to training, hiring and strategy, Grand Pacific Resorts looks to Jeff as a leader- Jeff –a Grand Pacific Resorts “This is the second year we have teamed ship resource. He serves on numerous commit- employee for over five years with Resort Trades to present this impor- tees including serving as the Safety Committee and GM for four, was awarded tant award,” says Bob Kobek, President of Lead. He also leads monthly General Manager the CustomerCount Customer CustomerCount®. The nomination process PowWow meetings among all resorts, and is on Engagement Professional (CEP) the Tech 5 Committee, which focuses on inno- included completing an online nomination Resort Trades Award primarily vating via technology. based on the hard data of dra- survey to compile the nominee’s qualifi- matically improving both associ- cations and qualities. CustomerCount’s A true family man (who lives in San Diego’s ate and consumer satisfaction online feedback system measures and re- north county with his wife and two children), he scores at Carlsbad Seapointe ports customer feedback through branded, donates his time to Make A Wish Foundation Resort —and the remarkable customized online surveys, and this system and works with the local Community Resource anecdotal stories of how he can be utilized in numerous ways--includ- Center where he helps coordinate an annual made this happen. Holiday Gift Basket Program that serves 5,000 ing an efficient method in determining the every year. Known for an enthusiastic can- winner of this award for its second year. do attitude, his influence dramat- CustomerCount is a feature-rich, cloud- Grand Pacific Resorts’ corporate culture focuses ically helped GPR improve as- based survey solution providing intui- on award-winning service. Jeff Brock comes sociate satisfaction scores from from a team developed by GPR, which credits tive real-time reporting, fast turnaround 60% to 95%, an increase of 35 its longevity, stability, and growth to its pas- points, while reducing turnover on requested updates, and detailed and sionate service culture dedicated to associate Jeff Brock rates across all departments. dynamic data gathering capabilities to development, owner and guest satisfaction, and He says that “If you serve your support process improvement efforts, build giving back to the community. GPR profession- associates, they will serve your customer loyalty and improve the bottom als, such as award winner Jeff Brock, take great When the call went out for nominations for the guest.” line. Developed and managed by Mobius pride in managing their resorts and creating CustomerCount Customer Engagement Profes- Vendor Partners, CustomerCount was memorable vacations for over 70,000 families sional (CEP) Resort Trades Award®, the slate of Jeff’s dedication has improved TripAdvisor each year. And it shows. initially designed for the timeshare and candidates came from all walks of front line pro- resort ratings. They have leapt from ninth to a fessionals. Resort General Managers made up spot at #5 out of 36 in Carlsbad, CA--even with contact center industries and is now used Jeff was selected from a group of exceptional most of the nominees. As GMs, their positions a full renovation going on. He has also led the by organizations across numerous different finalists who were nominated for the Custom- influence members/owners and employees di- portfolio of resorts with the highest Reputation. vertical markets and industries. erCount Customer Engagement Professional rectly, shaping their role as Customer Engage- com score month after month for the entire year Resort Trades Award. Close runners up were “We are true believers in the importance of ment Professionals at every level. Whether by with an average of 865 while the industry aver- Alberto Berriel, Raintree Vacation Club -- Club Customer Engagement Professionals who direct contact or by training and influencing their age is about 500. Regina, Puerto Vallarta and Joanni Linton, team members, these individuals stand out in deserve special recognition for the extraor- Breckenridge Grand Vacations --Grand Lodge their excellence in hospitality and engagement Grand Pacific Resorts nominated him because dinary role they play in making the guest on Peak 7. (see side bar). at every level. (as their entry stated) “He believes that paying it experience exceptional. We are extremely forward and celebrating associate accomplish- proud to have Grand Pacific Resorts and “We are proud of our honorees,” says Sha- The selection process was not easy. The can- ments is the best way to build a vibrant pas- Jeff Brock honored as outstanding mem- ron Wilson, RRP, publisher of Resort Trades. didates represented the best of the best. But, sionate team. He empowers his team through “These are the people who interact directly with bers of our hospitality industry.” at the end of the day, we had a clear winner: educational programs, coordinating a financial our owners/members day in and day out. It is Jeff Brock, General Manager of Grand Pacific training program for mid-level managers to because of these exceptional professionals that Resorts’ (GPR) Carlsbad Seapointe Resort. teach the concepts of reading financial state- resort guests enjoy memorable and carefree ments, understanding budget preparation, and vacations.” The award, which recognizes outstanding comprehending the various metrics used to leaders who exemplify customer engagement benchmark success. The goal of the program For more information, visit www.customercount. within the resort/hospitality industry, is ulti- was to assist associates to further professional com or call 317-816-6000. Follow them at http:// mately based on CustomerCount’s® software growth within the organization. As a result, he www.customercount.com/blog/ on Twitter @ and scientific analysis of numerical ratings of mentored two Front Desk associates to be ac- CustomerCount or facebook.com/Customer- extraordinary interactions with members/guests; cepted into Grand Pacific’s Leadership Devel- Count. remarkable improvements in on-site ratings opment Program.” 16 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 17 CustomerCount Customer Engagement Professional Resort Trades Award Goes To… Jeff Brock, GM / Grand Pacific Resorts’ Carlsbad Seapointe Resort

Jeff’s passion is equaled by his devotion to guest engagement and satisfaction. He rein- vigorated a languishing activities program by hiring a new Activities Director who executed his vision of recreating a robust schedule of owner favorites and new activities such as “Wine and Paint,” as well as Water Aerobics. The success A slate of highly qualified candidates of this new energy contributed to the significant improvement of Guest Satisfaction Scores.

When it comes to training, hiring and strategy, Grand Pacific Resorts looks to Jeff as a leader- ship resource. He serves on numerous commit- In addition to Jeff Brock, two other highly tees including serving as the Safety Committee deserving professionals were named as Lead. He also leads monthly General Manager runners up for the 2017 CustomerCount PowWow meetings among all resorts, and is on Customer Engagement Professional (CEP) the Tech 5 Committee, which focuses on inno- Resort Trades Award: Alberto Berriel, Rain- vating via technology. tree Vacation Club -- Club Regina, Puerto Vallarta and Joanni Linton, Breckenridge A true family man (who lives in San Diego’s Grand Vacations --Grand Lodge on Peak 7. north county with his wife and two children), he Alberto does an amazing job as General donates his time to Make A Wish Foundation Manager of Club Regina; and—among and works with the local Community Resource his myriad other accomplishments-- he Center where he helps coordinate an annual is credited for starting the resort’s annual Holiday Gift Basket Program that serves 5,000 Lemonade Day where employee’s children every year. run lemonade stands and guests act as judges. Club Regina consistently receives Grand Pacific Resorts’ corporate culture focuses Raintree’s highest customer satisfaction on award-winning service. Jeff Brock comes ranking and Alberto has even been invited from a team developed by GPR, which credits to guest’s homes as they regard him as its longevity, stability, and growth to its pas- family. Now that’s customer engagement! sionate service culture dedicated to associate development, owner and guest satisfaction, and Joanni, GM of Grand Lodge on Peak 7, giving back to the community. GPR profession- has instituted a policy at whereby she or a als, such as award winner Jeff Brock, take great member of her team responds personally pride in managing their resorts and creating to all guest post-stay surveys, regardless memorable vacations for over 70,000 families of how high or low they rank their resort each year. And it shows. experience. Her influence on her team is heartfelt, as she organizes potlucks Jeff was selected from a group of exceptional and cook-offs to build team adhesion and finalists who were nominated for the Custom- loyalty. The resort has enjoyed record high erCount Customer Engagement Professional levels of occupancy, and guest satisfaction Resort Trades Award. Close runners up were surveys indicate that the heavy workload Alberto Berriel, Raintree Vacation Club -- Club that accompanies high occupancy levels Regina, Puerto Vallarta and Joanni Linton, has been handled efficiently to keep every- Breckenridge Grand Vacations --Grand Lodge one happy. on Peak 7. (see side bar).

“We are proud of our honorees,” says Sha- ron Wilson, RRP, publisher of Resort Trades. “These are the people who interact directly with our owners/members day in and day out. It is because of these exceptional professionals that resort guests enjoy memorable and carefree vacations.”

For more information, visit www.customercount. com or call 317-816-6000. Follow them at http:// www.customercount.com/blog/ on Twitter @ CustomerCount or facebook.com/Customer- Count. 18 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 19 Top Team Members Did you know you can DAE Cambiando el Intercambio use the “Language” Meet the People Who Make Widget on our website to read articles in any the Resort Industry Great! language? en Latinoamérica Continued from page 15 Dick Stuurwold Maintenance Supervisor, Tortuga Beach Club esa región, así como un sitio web en español y op- Esto es solo una muestra de cómo es que cuidamos ciones de preferencia de idiomas disponibles para los intereses de nuestros clientes y la industria, lo sus miembros latinoamericanos. cual beneficia a todos.”

“Nuestro éxito hasta este momento se debe a la El enfoque del sr. Hammond en DAE ha sido crear convicción inquebrantable a nuestros principios” dijo soluciones para el mercado de Latinoamérica el Sr. Taylor. “Valoramos a nuestros empleados, que generen resultados para ambos, miembros y aceptamos la innovación, pero lo más importante complejos. “Como miembro de DAE, el dueño de para nosotros en nunca olvidar el motivo por el cual tiempo compartido tiene control total de su membre- estamos aquí. DAE siempre será parte de negocio sía, haciendo la posibilidad de solicitar un ascenso que brinda las mejores vacaciones a la gente y que de unidad o bien comprar semanas adicionales nunca cambiará” aún más atractiva. Cuando un miembro tiene más opciones, paga cuotas más bajas y además recibe DAE también son pioneros de la plataforma “Solicita un excelente trato, hemos notado que al estar satis- Primero”, la cual es responsable de más del 50% de fechos con su propiedad aumenta la probabilidad de Serving as the Maintenance Supervisor todos los intercambios hechos a través de DAE. La aumentar su inversión en su propiedad vacacional y for a 37-year old timeshare resort may plataforma en línea de DAE es muy fácil de manejar de esta forma seguir cultivando memorias para toda sound like the supreme challenge for El intercambio es un valioso beneficio con el que y tiene acceso a inventario disponible las 24 horas la vida. Realmente creemos que ese es el motivo some maintenance professionals, but los propietarios de tiempo compartido cuentan. Ésta del día. Si un miembro no puede encontrar exacta- por el cual DAE es un complemento perfecto para for Dick Stuurwold this is not the case. les provee la libertad de explorar el mundo siendo mente lo que está buscando, simplemente llenan un cualquier programa, ya sea tiempo compartido, club propietarios de una unidad en un complejo vaca- formato de solicitud en línea o contacta a un agente vacacional, programa de lealtad o club de viajes. Dick heads the four-person cional fijo. Sin embargo, con el pasar de los años, amigable de DAE. El seguimiento de la solicitud Podemos facilitar productos y servicios hechos a la maintenance team at Tortuga Beach Club on Sanibel Island, Florida. algunos propietarios de Latinoamérica se han desi- se da ya sea por el sistema automatizado en la medida para propietarios de semanas tradicionales, Managed by Hilton Grand Vacations, lusionado por el continuo incremento de precios, las plataforma en línea de DAE que envía una alerta al clubs de puntos, club de créditos y programas de reglas complicadas o la disponibilidad tan limitada the resort features 54 two-bedroom miembro cuando encuentra una unidad vacacional lealtad, para que valga la pena para ellos.” units in seven two-story buildings de intercambio. disponible que cubre los requisitos solicitados o a overlooking the Gulf of Mexico. través del equipo de servicio a clientes, a cargo de DAE es reconoci- Una compañía de intercambio se ha dado a la tarea un agente que estará se pondrá en contacto con los do por su mod- With the resort for 22 years, Dick de cambiar el intercambio. DAE ofrece más por complejos vacacionales, socios de intercambio y elo de negocios oversees the daily operations of menos con su nueva opción de membresía, precios otros miembros directamente. enfocado a sus the maintenance team, guides the bajos por intercambio y simple intercambio de se- miembros el cual scheduling of repairs, orders materials mana por semana. Esto significa que los miembros A pesar de que su servicio fue creado tomando muchas veces and guest supplies, and distributes weekly linens for subcontracted que viajan más gastan menos, en un mercado que en cuenta a sus consumidores, una gran parte del pasa desapercibi- incrementa continuamente sus precios. housekeeping services. There are crecimiento de DAE, especialmente durante los do por complejos 250 palm trees on the 6-acre property últimos 10 años, ha sido su enfoque a negocios de y desarrolladores which require trimming from a tall “En DAE, nuestro la industria, el apoyo a complejos turísticos, desar- que buscan socios Corbett Howard boom lift several times a year, which objetivo principal rolladores, asociaciones de propietarios y afiliados de intercambio he is certified to operate es lograr que a tiempo compartido ofreciendo soluciones flexibles o afiliados. “Los los dueños de que logran resultados. desarrolladores “The technology that is changing tiempo compar- enfocados en el mercado latinoamericano podrán all around us has impacted the tido viajen,” dijo El gerente del desarrollo de negocios en DAE, Adri- beneficiarse mucho al añadir a DAE a sus benefi- maintenance of our resort even more Francis Taylor, an Hammond, cree que el intercambio es una parte cios”, Director Regional de América en DAE Global, than the need for interior renovations and exterior paint,” said Dick. “When Director Gen- esencial para lograr una venta, pero su capacidad Corbett Howard. “Ya sea teniendo en mente como our resort was built 37 years ago, eral, DAE Global. para generar prospectos es más valiosa. “A pesar beneficiarios a los miembros o complejos turísticos, it was not wired for cable or HDTV, ”Hemos cambiado Francis Taylor de que reservaciones entrantes sea un derivado DAE ofrece un gran número de soluciones para the Internet or computers, which did el intercambio de trabajar con cualquier compañía de intercambio, miembros y complejos por igual. not even exist then. In recent years, teniendo en DAE reconoce que el buen servicio al cliente y un we have hard wired every unit with mente a nuestros buen manejo de reputación de marca son clave en Contando con opciones como plataformas de inter- two wireless access points and have miembros y creamos un modelo dirigido a ellos para convertir prospectos en clientes”, comenta el sr. cambio de compañías afiliadas, beneficios adicio- control rooms in each building for cubrir sus necesidades de intercambio sin cobrar Hammond. “Cuando los miembros están satisfechos nales al nivel Gold Advantage, administración de internet services. Because families cuota alguna hasta no haber logrado nuestro obje- con la decisión de su adquisición debido a que in- inventario y acceso a propiedades en renta a través today vacation with multiple electronic tivo.” virtieron en un producto funcional, la probabilidad de del sistema mundial de miembros, DAE ofrece devices, we must constantly improve band width and internet service and que continúen invirtiendo es mayor.” soluciones que se adaptan a las necesidades indi- are now in the process of rewiring all Fundado en 1997, DAE cuenta con 11 oficinas en el viduales de complejos turísticos y desarrolladores. the units.” mundo, proporcionando así servicio personalizado Comenta que eso es una gran ventaja para los “No somos una compañía a la cual los clientes se y local a sus miembros, teniendo claras las nece- desarrolladores de complejos ya que los parámet- tengan que adaptar,” dijo el sr. Howard. “Al ser una By installing the new internet system sidades específicas de la región donde operan. El ros de medición del éxito son el valor por huésped compañía flexible e innovadora nos hemos conver- themselves, Dick and his team have servicio al cliente es la esencia de la organización, y (VPG) y valor por tour (VPT), tomados en cuenta tido en un valioso aliado de la parte empresarial de saved the association $20,000 but they han sido continuamente reconocidos como la orga- separados o en combinación. “Considerando el la industria de propiedades vacacionales”. know it must be constantly modified to nización proveedora del mejor servicio al cliente en continuo incremento de costo para generar prospec- remain updated. los premios anuales Prespective Magazine Awards. tos, los desarrolladores están enfocados en recibir Para obtener información adicional sobre precios prospectos de calidad y no simplemente cantidad. de intercambio y beneficios de desarrolladores que Technology has also moved to LED lighting, which was very expensive Ahora también enfocados en sus miembros en Lati- El bajo costo de intercambios domésticos e interna- DAE ofrece, contacta a Adrian Hammond en DAE, when it first came out. “Now it is noamérica desde su oficina en México, la calidad cionales que ofrece DAE es constante sin importar [email protected] more affordable and we are trying to de su servicio ha crecido; cuentan con un equipo en en que parte de América radica nuestro miembro. 18 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 19 Top Team Members Did you know you can use the “Language” Meet the People Who Make Widget on our website to read articles in any the Resort Industry Great! language? Continued from page 15 Dick Stuurwold systematically replace lighting all over the resort,” he says. “Because we are Maintenance Supervisor, a beachfront property, there are always Tortuga Beach Club the issues of salt water corrosion, sand Hilton Grand Vacations and suntan oils impacting everything Esto es solo una muestra de cómo es que cuidamos from the pool to unit furnishings.” los intereses de nuestros clientes y la industria, lo cual beneficia a todos.” But what could be supremely challenging for other Maintenance El enfoque del sr. Hammond en DAE ha sido crear chiefs is relatively a breeze for Dick. Resort Management Services INTEGRITY soluciones para el mercado de Latinoamérica This is because he is backed with AN ADHERENCE “The Resort Upgrade Company” que generen resultados para ambos, miembros y solid property management led by TO MORAL AND complejos. “Como miembro de DAE, el dueño de Betsy Cain, a strong resort GM who “Upgrading Resort Experiences” ETHICAL PRINCIPALS; has been on the property 34 years, SOUNDNESS OF MORAL tiempo compartido tiene control total de su membre- ; and a board of directors that is very CHARACTER HONESTY. sía, haciendo la posibilidad de solicitar un ascenso proactive in doing things at the resort We specialize in member upgrade de unidad o bien comprar semanas adicionales to maintain, rather than repair. He programs designed to enhance aún más atractiva. Cuando un miembro tiene más adds that the resort has a complex opciones, paga cuotas más bajas y además recibe reserves schedule that the board and member benefits while creating un excelente trato, hemos notado que al estar satis- management review several times a cash flow for Developers and HOA’s. fechos con su propiedad aumenta la probabilidad de Serving as the Maintenance Supervisor year, keeping everyone in sync and looking towards the future. aumentar su inversión en su propiedad vacacional y for a 37-year old timeshare resort may CONFIDENCE de esta forma seguir cultivando memorias para toda sound like the supreme challenge for Building memories, HAVING FULL TRUST, la vida. Realmente creemos que ese es el motivo some maintenance professionals, but Adds Dick, “For us, the work is a one vacation at a time! BELIEF IN THE POWERS, total team effort. We work with Betsy TRUSTWORTHINESS, por el cual DAE es un complemento perfecto para for Dick Stuurwold this is not the case. OR RELIABILITY OF A and a very special Board overcoming cualquier programa, ya sea tiempo compartido, club DEVELOPERS: 855-315-3656 PERSON OR THING all challenges with team and board A BELIEF IN ONESELF vacacional, programa de lealtad o club de viajes. Dick heads the four-person maintenance team at Tortuga Beach approval. Instead of talking about [email protected] AND ONES POWERS Podemos facilitar productos y servicios hechos a la it, when we see something, we do OR ABILITIES, SELF Club on Sanibel Island, Florida. CONFIDENCE, medida para propietarios de semanas tradicionales, Managed by Hilton Grand Vacations, something.” SELF RELIANCE: clubs de puntos, club de créditos y programas de the resort features 54 two-bedroom ASSURANCES lealtad, para que valga la pena para ellos.” units in seven two-story buildings The resort was developed by The overlooking the Gulf of Mexico. Mariner Group, which was one of the DAE es reconoci- pioneers of the industry, developing its do por su mod- With the resort for 22 years, Dick first resort in 1976. Tortuga opened in phases, beginning in 1981. In 1992, elo de negocios oversees the daily operations of Mariner entered into a joint venture enfocado a sus the maintenance team, guides the scheduling of repairs, orders materials with Hilton Hotels, ultimately morphing miembros el cual into Hilton Grand Vacations. muchas veces and guest supplies, and distributes weekly linens for subcontracted pasa desapercibi- housekeeping services. There are “After 22 years here, I know a lot of do por complejos 250 palm trees on the 6-acre property the guests personally and look forward y desarrolladores which require trimming from a tall to following the growth of their entire que buscan socios families. Because of our resort’s long Corbett Howard boom lift several times a year, which de intercambio he is certified to operate history, we have many 3rd and 4th o afiliados. “Los generation owner families so we even get to meet the grandkids.” desarrolladores “The technology that is changing enfocados en el mercado latinoamericano podrán all around us has impacted the beneficiarse mucho al añadir a DAE a sus benefi- maintenance of our resort even more cios”, Director Regional de América en DAE Global, than the need for interior renovations and exterior paint,” said Dick. “When Corbett Howard. “Ya sea teniendo en mente como our resort was built 37 years ago, beneficiarios a los miembros o complejos turísticos, it was not wired for cable or HDTV, DAE ofrece un gran número de soluciones para the Internet or computers, which did miembros y complejos por igual. not even exist then. In recent years, we have hard wired every unit with Contando con opciones como plataformas de inter- two wireless access points and have cambio de compañías afiliadas, beneficios adicio- control rooms in each building for nales al nivel Gold Advantage, administración de internet services. Because families inventario y acceso a propiedades en renta a través today vacation with multiple electronic del sistema mundial de miembros, DAE ofrece devices, we must constantly improve band width and internet service and soluciones que se adaptan a las necesidades indi- are now in the process of rewiring all viduales de complejos turísticos y desarrolladores. the units.” “No somos una compañía a la cual los clientes se tengan que adaptar,” dijo el sr. Howard. “Al ser una By installing the new internet system compañía flexible e innovadora nos hemos conver- themselves, Dick and his team have tido en un valioso aliado de la parte empresarial de saved the association $20,000 but they la industria de propiedades vacacionales”. know it must be constantly modified to Marge Lennon has been a publicist remain updated. and writer for the timeshare industry for over three decades. Her byline appears Para obtener información adicional sobre precios frequently in industry publications. She de intercambio y beneficios de desarrolladores que Technology has also moved to LED most enjoys writing articles that are lighting, which was very expensive DAE ofrece, contacta a Adrian Hammond en DAE, “interview driven” and writing ARDA when it first came out. “Now it is award nominations, with an impressive [email protected] more affordable and we are trying to track record of wins over the years. 20 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 21

The Pioneer Series “It was a great time to be at the forefront of a new in- dustry which would ultimately become highly regulated,” added Stuart. “We held conferences and seminars throughout the country to educate developers, lawyers A Resort Trades and regulators on how to structure developments and comply with timeshare laws. As a law firm, we did not The News have to research and study the law: we were making the Salute laws in the area of our practice.” William (Bill) Ingersoll and Stuart A former University of Miami student-body president, (Stu) Bloch of Ingersoll and Bloch Stuart attended college on a golf scholarship and once AT YOUR FINGERTIPS wanted to play professional golf. Instead, he went to Chartered (IBC) - law school at Harvard University and represented the by Marge Lennon fourth generation of his family in their land-development business. Stuart’s wife, Julia Chang Bloch, a native of Shanghai, China, served as U.S. Ambassador to Nepal Most of today’s seasoned ARDA. They donated the first $25,000 and raised $1.5 in the Bush Administration. Like his partner, Bill, Stuart timeshare professionals million in pledges at a Chicago convention in 1977. To- practiced law for four decades, deeply involved with time- EXPERIENCE THE TRADES HIGH-PROFILE INDUSTRY NEWS, who were around in the day, the foundation is the centerpiece of research on all sharing and serving as founding director of ARDA’s Inter- early days of this industry aspects of timesharing, relied upon by media outlets and national Foundation for Timesharing. He is the author of INTERVIEWS and THOUGHT-PROVOKING FEATURES know that it was built by financial analysts on a regular basis. more than 25 books and treatises dealing with real estate true entrepreneurs who law and the timeshare industry and has lectured on real EVERY MONTH on YOUR PHONE or TABLET! had a relentless drive to Ingersoll and Bloch brought in Stephany Madsen (who estate lending topics since 1972. He is also well known build something new. Fu- Stu nicknamed “SAM for her initials) in 1975. Her journal- for his penchant for wearing bright colors and hats, which eled by an overwhelming ism background helped the attorneys explain new legal sometimes blink! desire to excel, they took concepts and laws as well as drafting comment and risks as they traversed changes on the fast-moving laws. Without SAM, their ap- virgin territory, leading the proach was too legalistic. Although not an attorney, she way for others to follow. was the editor of the firm’s law reporter publications and became a leading expert on timeshare law; the publica- But timesharing was so new and complex in the 1970s, tions became the definitive source for new timeshare early developers didn’t really know how to make it work laws and regulations, known internally as the Timeshare for their companies or the consumers. Laws and regula- Bible. Some desperate states even adopted Ingersoll and tions were needed to help shape the industry. If any new Bloch’s summaries of laws – including typos – in lieu of industry ever needed legal help, it was this one. writing their own! People came to their office in Wash- ington DC asking where they could see the law library. Enter Washington, D.C.-based attorneys William (Bill) The attorneys directed people to SAM’s office downstairs, Ingersoll and Stuart (Stu) Bloch of Ingersoll and Bloch where some were surprised to find a young woman! She Chartered (IBC). The legal issues they resolved after became the go-to person and somewhat of a traffic cop. A graduate of Catholic University law school, Bill has working with land developers showed them potential She helped industry newcomers understand the complex been a practicing attorney for 46 years, engaged in the pitfalls and possibilities with timesharing. Their mission timeshare product and kept everyone on the right track. practice of real estate, land development, timesharing soon became how to figure out the structure and legal and administrative law. He has been deeply involved with basis for timesharing and advise the industry what they Shared Stuart, “In the 1980s, when timesharing was ARDA since its founding in 1969 and is the only “found- had to do to make it successful. looked upon with disdain, SAM served as the industry’s ing father” of ARDA who remains active in the associa- front line of defense, working with ARDA members, legis- tion today. His firm created the structuring to be used Reminisced Bill Ingersoll, “In the beginning, around 1973 lators and regulators, and managing to establish credibil- by members of the legal profession practicing timeshare we had a land developer client who owned a failing hotel ity on behalf of developers. She was a behind-the-scenes law. Major clients have included Disney, Marriott, Hilton who had read about a property in France that was being professional who served as the catalyst for regulatory and the entire “Who’s Who” of the timeshare industry. Bill sold in time increments. He reached out to us to figure and legislative changes in more than 30 states, assisting has left his imprint on the legal-publishing industry and out how to do this in the United States. We designed a ARDA in the monitoring of state regulatory and taxation has been involved in the restoration and redevelopment license program that soon morphed into ‘right-to-use.’ initiatives. After ten years with IBC, ARDA hired SAM as of dozens of historic buildings in and around the District This later became a deeded ‘Fee’ product to conform to the VP and executive director of the National Timeshar- of Columbia. The Ingersoll and Bloch law practice was regulation and sales issues. We were the first to obtain ing Council in 1985. She then led the association’s state assumed by Holland and Knight in 1997. title insurance for timeshare interests through Lawyers affairs office from 1990 to late 2005, where she remained Title of Richmond.” a legislative advisor until 2013. During the four decades of the industry’s growth, Bill Ingersoll and Stuart Bloch became the most respected “This was the ‘wild west’ of the industry,” he continued, Now retired and living in Arizona, SAM recalls, “I be- legal minds within the timeshare industry. With their “with characters straight out of a Tom Wolfe novel. We came the dispatcher of legislative information, which was “side-kick”, Stephany Madsen, they helped clients had a client sued by the FTC and arrested for trying to changing on an almost daily basis back in the early 80s. navigate the sometimes shark infested waters of this carry a concealed weapon into court. We represented so Often, I had to fend off developers who asked ME for burgeoning new industry. They were also entrepreneurs called ‘timeshare salesmen’ selling from the exchange legal advice, explaining that I was not an attorney. But it and creative thinkers in terms of finding the best ways to catalogues without a real product to sell. The industry was truly a blast and I was learning new things every day. overcome legal state or federal regulatory challenges. A was rife with misrepresentation and fraud. We quickly Working with Bill and Stu was a constant learning experi- sincere thank you and congratulations is extended to this recognized that if timeshare was going to work, we ence. They are truly brilliant attorneys who did everything trio of professionals who are recognized today for hav- needed enabling timeshare laws since the Feds were in their power to ensure that the timeshare industry suc- ing set the legal and regulatory foundation for the entire threatening to outlaw timeshares. Through ARDA we ceeded. Between the creative people and ideas, it was timeshare industry. TO DOWNLOAD THE LATEST ISSUE, VISIT RESORTTRADES.COM were able to draft laws and regulations that were ad- never, ever boring.” opted in all states. This ultimately protected consumers, legitimized the industry and led to the major hotels, public Ingersoll and Bloch received an award from ARDA for companies and lenders finally jumping on the timeshare helping to pass an amendment to the Federal Bankruptcy bandwagon.” Law to protect the interest of timeshare owners in the Marge Lennon has been a publicist and writer for the event of developer bankruptcy. This originated from the timeshare industry for over three decades. Her byline appears frequently in industry publications. She most enjoys One of the vehicles Ingersoll and Bloch created to over- Sombrero Reef lawsuit in the Florida Keys. Had they not writing articles that are “interview driven” and writing ARDA come early negative industry publicity was the ARDA been involved with this right-to-use case in the 1980s, award nominations, with an impressive track record of wins International Foundation (AIF), an independent arm of today’s timeshare industry may have never happened. over the years. 20 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 21

“It was a great time to be at the forefront of a new in- dustry which would ultimately become highly regulated,” added Stuart. “We held conferences and seminars throughout the country to educate developers, lawyers and regulators on how to structure developments and comply with timeshare laws. As a law firm, we did not The News have to research and study the law: we were making the laws in the area of our practice.”

A former University of Miami student-body president, Stuart attended college on a golf scholarship and once AT YOUR FINGERTIPS wanted to play professional golf. Instead, he went to law school at Harvard University and represented the fourth generation of his family in their land-development business. Stuart’s wife, Julia Chang Bloch, a native of Shanghai, China, served as U.S. Ambassador to Nepal in the Bush Administration. Like his partner, Bill, Stuart practiced law for four decades, deeply involved with time- EXPERIENCE THE TRADES HIGH-PROFILE INDUSTRY NEWS, sharing and serving as founding director of ARDA’s Inter- national Foundation for Timesharing. He is the author of INTERVIEWS and THOUGHT-PROVOKING FEATURES more than 25 books and treatises dealing with real estate law and the timeshare industry and has lectured on real on or estate lending topics since 1972. He is also well known EVERY MONTH YOUR PHONE TABLET! for his penchant for wearing bright colors and hats, which sometimes blink!

A graduate of Catholic University law school, Bill has been a practicing attorney for 46 years, engaged in the practice of real estate, land development, timesharing and administrative law. He has been deeply involved with ARDA since its founding in 1969 and is the only “found- ing father” of ARDA who remains active in the associa- tion today. His firm created the structuring to be used by members of the legal profession practicing timeshare law. Major clients have included Disney, Marriott, Hilton and the entire “Who’s Who” of the timeshare industry. Bill has left his imprint on the legal-publishing industry and has been involved in the restoration and redevelopment of dozens of historic buildings in and around the District of Columbia. The Ingersoll and Bloch law practice was assumed by Holland and Knight in 1997.

During the four decades of the industry’s growth, Bill Ingersoll and Stuart Bloch became the most respected legal minds within the timeshare industry. With their “side-kick”, Stephany Madsen, they helped clients navigate the sometimes shark infested waters of this burgeoning new industry. They were also entrepreneurs and creative thinkers in terms of finding the best ways to overcome legal state or federal regulatory challenges. A sincere thank you and congratulations is extended to this trio of professionals who are recognized today for hav- ing set the legal and regulatory foundation for the entire timeshare industry. TO DOWNLOAD THE LATEST ISSUE, VISIT RESORTTRADES.COM 22 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 23 NEED TO SELL A TIMESHARE? ATTRACT. Let the buyers come to you. ENGAGE.

RETAIN. MORE THAN 5.5 MILLION VISITS ANNUALLY TO OUR When you want to attract new FAMILY OF WEBSITES customers or engage and retain existing owners and members, Global Connections has the MISSING PIECE YOU NEED to deliver satisfaction and build loyalty.

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Vacation Club, el Mejor Activo Hotelero ante Did you know you can use the “Language” Widget on our website to read articles in any el Nuevo Escenario de la Industria Vacacional language? por Alejandro Martín

Posiblemente estamos viviendo una de las épocas la que el nivel de relación con el cliente es directa- de máximo esplendor en la industria turística, no mente proporcional al incremento en tu cuenta de sólo en términos de crecimiento a nivel mundial resultados y ritmo de crecimiento, el diseño de una sino en cuanto a la división de un nuevo escenario estrategia comercial sólida a largo plazo teniendo con la incursión y cambio de rol de los nuevos y como pilares los canales de venta directa, será la tradicionales jugadores de la industria. base del crecimiento hotelero y el Vacation Club su principal motor. El incipiente protagonismo de los fondos de inver- identificar los perfiles más activos y su nivel de sión en la participación de todo tipo de compañías Todos somos conocedores de las bondades que influencia. Nuestra política ya no sólo se debe en- del sector, está provocando un cambio sustancial aporta un Club Vacacional en cuanto volumen focar en la experiencia vacacional del socio como en modelos de operación y gestión, pero muy espe- de ingreso y cash flow para cualquier desarrolla- cliente sino debemos hacerles partícipe de nuestra cialmente en los criterios de valoración de marca y dor, pero hoy más que nunca el members lifetime filosofía, proyectos y evolución como partner para activos vacacionales. value debe ser su principal activo. El conocimiento que puedan promover nuestro lifestyle, no sólo a específico de nuestra base de socios y el potencial su entorno más cercano sino a todos los niveles La relación con el cliente y su potencial para detrás de cada uno de ellos es el elemento diferen- alcanzables. Un buen canal y acciones de comuni- generar valor como activo interno, determinarán ciador, debemos tener dos estrategias claramente cación harán de tus socios los mejores asesores de la evolución de los diferentes tipos de desarrollo diferenciadas en cuanto a nuestro nivel de comuni- marketing, diseño de producto, pricing, etc… nadie vacacional. cación y relación: socio como consumidor de pro- mejor que ellos conocerá tu producto desde el pun- ducto/servicio vacacional (principal tour operador to de vista de un consumidor y promotor. El poder El tour operador tradicional cada vez tiene más interno) y socio como brand ambassador (agente transmitir estos valores y conocimiento de marca, “ladrillo vacacional” en sus activos, las OTA cada de viaje e influencer). ya sea a través de eventos específicos en fiestas vez tienen más cuota de mercado en la distribu- o reuniones especiales, campañas de social media ción comercial, sus inversiones estratosféricas Una vez segmentada nuestra base diferenciando o a través de plataformas dinámicas (e-learning), en marketing hacen misión casi imposible poder perfiles y comportamientos, debemos planificar permitirá a nuestros socios tener una percepción no competir en su hábitat natural y plataformas como estrategias/acciones específicas para ambos sólo en base a su experiencia personal, sino una Airbnb ofrecen la oferta de alojamiento más flexible canales. Las redes sociales es un gran indicador visión de lo que puede ofrecer nuestra marca desde y amplia de la historia. En una nueva coyuntura en de referencia, a través de este canal podremos múltiples ángulos. 22 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 23 NEED TO SELL A TIMESHARE? ATTRACT. Let the buyers come to you. ENGAGE.

RETAIN. MORE THAN 5.5 MILLION VISITS ANNUALLY TO OUR When you want to attract new FAMILY OF WEBSITES customers or engage and retain MORE THAN AN existing owners and members, Global Connections has the MISSING PIECE YOU NEED to deliver EXCHANGE COMPANY satisfaction and build loyalty. RTX can help you with...

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Did you know you can Para tener este nivel de engagement con el socio use the “Language” ya no es suficiente el delivery de un servicio exclu- Widget on our website sivo y personalizado durante la fase de viaje y es- to read articles in any tancia, debemos conocer las necesidades reales de language? la persona que hay detrás de ese cliente, generar un ambiente natural y empático en la comunicación para establecer vínculos emocionales que ge- neren una relación con nuestra marca, no sólo en la que el nivel de relación con el cliente es directa- el periodo vacacional sino durante todo el año. Es mente proporcional al incremento en tu cuenta de vital tener un equipo de profesionales con excelente resultados y ritmo de crecimiento, el diseño de una orientación al servicio pero con ciertos valores per- estrategia comercial sólida a largo plazo teniendo sonales, sólo así lograremos conectar emocional- como pilares los canales de venta directa, será la mente con la persona que detrás de cada número base del crecimiento hotelero y el Vacation Club su de membresía. Cada vez resulta más complicado principal motor. identificar los perfiles más activos y su nivel de De esta manera no sólo lograremos incrementos superar las expectativas de un cliente en cuanto a nivel de producto y servicio, ese vínculo emocional Todos somos conocedores de las bondades que influencia. Nuestra política ya no sólo se debe en- de revenue a través del uso de membresía por aporta un Club Vacacional en cuanto volumen focar en la experiencia vacacional del socio como parte de socios, guests o referidos en su entorno a todos los niveles de atención generará un grado de ingreso y cash flow para cualquier desarrolla- cliente sino debemos hacerles partícipe de nuestra más cercano sino que viralizaremos el alcance de de fidelización altamente superior. dor, pero hoy más que nunca el members lifetime filosofía, proyectos y evolución como partner para nuestro mensaje a través de aquellos socios cuyo value debe ser su principal activo. El conocimiento que puedan promover nuestro lifestyle, no sólo a perfil digital es altamente activo o influyente en En una industria vacacional cada vez más dinámica específico de nuestra base de socios y el potencial su entorno más cercano sino a todos los niveles redes sociales. y exigente, donde históricamente el desarrollador/ detrás de cada uno de ellos es el elemento diferen- alcanzables. Un buen canal y acciones de comuni- hotelero ha tenido en el activo físico el elemento de cación harán de tus socios los mejores asesores de ciador, debemos tener dos estrategias claramente Tradicionalmente siempre nos hemos enfocado en mayor valor y depreciación en su balance financie- marketing, diseño de producto, pricing, etc… nadie diferenciadas en cuanto a nuestro nivel de comuni- la experiencia del socio como usuario de nuestro ro, dispone de una oportunidad de oro para invertir mejor que ellos conocerá tu producto desde el pun- cación y relación: socio como consumidor de pro- producto y servicio vacacional pero el potencial en el activo más flexible y con mayor revalorización ducto/servicio vacacional (principal tour operador to de vista de un consumidor y promotor. El poder que una parte de ellos tienen como promotores de al alza en su valor de marca: Club Vacacional. interno) y socio como brand ambassador (agente transmitir estos valores y conocimiento de marca, nuestra marca es enorme, llegando en numerosas de viaje e influencer). ya sea a través de eventos específicos en fiestas o reuniones especiales, campañas de social media ocasiones a nichos de mercado totalmente opacos Una vez segmentada nuestra base diferenciando o a través de plataformas dinámicas (e-learning), a cualquier estrategia empresarial. Considerando perfiles y comportamientos, debemos planificar permitirá a nuestros socios tener una percepción no los costes de los actuales canales de distribución y Alejandro Martín estrategias/acciones específicas para ambos sólo en base a su experiencia personal, sino una su tendencia alcista, el socio se presenta como la General Director, Palladium Travel Club canales. Las redes sociales es un gran indicador visión de lo que puede ofrecer nuestra marca desde opción más rentable y sólida tanto en términos de Palladium Hotel Group de referencia, a través de este canal podremos múltiples ángulos. cliente final como de canal comercial. 24 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 25 • Resort Trades • C.A.R.E. il n xhne Fdlt Ntoa iehr • eot gt Srie • rg e Cu Md UlmtdVcto Cu • Wsgt Rsrs • Resorts Westgate • Club Vacation Unlimited • Med Bragf Club • • Services re Mgmt. Resort • Timeshare National Fidelity • Exchange An Dial Hilton Head USA (March sponsor) I’m gonna spend every minute appreciating life!

I am a Mom of 3. Two 19 year old twins and a 9 year old. When I was diagnosed with stage IV meta- static breast cancer, the most important thing to me became spending time with my family. Life is so fragile and when you’re tional, acquired Starwood Hotels & young you never think that your life is in dan- Resorts in 2016 and in 2017 Marriott ger. You hear of so many women with breast CEO Arne Sorenson estimated it would cancer but you never think it could be YOU. take until the end of 2018 to link all their technology. The financial burden of fighting cancer has taken a toll on our family. Life is short, Sorenson said that “technology would especially when you know the average life expectancy of someone in my condition is be, probably, the thing that we are less than 10 years. I feel extremely lucky that it has been 5 years since my diagnosis maybe most frustrated by the cost and and I am still with my family, which is a miracle in itself! time associated with it, maybe we’re the That said, tomorrow is never promised as things can change overnight. most fearful about it, but also most con- This vacation would give me an opportunity to create a lasting memory with my family vinced it will drive upside, longer term to before I can’t anymore. It warms my soul to think we could escape fighting cancer, if the entire portfolio.” only for a week, to laugh and play together. They have been there with me through such hard times. The thought of receiving the gift of vacation gives me hope for another 5 If Marriott is frustrated, that’s not overly years of quality life. inspiring for the smaller lodging entities

of the world, but it’s not hopeless. It’s Thank you so much for your consideration! Sorenson’s point at the end that matters -Jennifer Huettl most – regardless of the investment and frustration it causes in the long run it’s Send Me on Vacation’s mission is “To Provide a much needed vacation to under served women with breast cancer who need a place beneficial. to rejuvenate and heal their body, mind and spirit.” The adverse effects of fighting cancer can leave women, their families and friends in shambles. We At National Hospitality Group we’ve believe that an essential first step in surviving the effects of breast cancer is to provide survivors with seen a lot in terms of technology. We’ve a healing vacation to “take a break” from the fight. If interested in becoming a recipient, donor or sponsor please contact us at [email protected] www.sendmeonvacation.org had resorts that have never been on Festiva Resorts • RTX • GetAways Resorts • Aspen Financial • WIN • Advantage Travel • Vida Vacations • Casablanca Express Vacations • Global Connections Vida • Travel ResortsFestiva • Resorts• RTX WIN GetAways • • Aspen Advantage Financial • online travel agents, such as Expedia, SFX • TrackResults • Impact International • Travel To Go • Grand Pacif c Resorts • ResorTime • Welk Resorts • resorts that have been taking reserva- tions with a pencil book and worked with a flurry of different property manage- The Kelley Chronicles ment systems. Here’s a couple things I’ve learned along the way. Becoming Friends with Technology It Takes a Team by Kelley Ellert Since technology is able to connect multiple things that means no one can information and other database-driven needs. Then tackle technological projects solo. In- we also need it to showcase our rentals to the outside clude everyone you can think of in tech- world, allow renters to book and all departments from nology discussions from the IT expert to accounting to front desk to be able to communicate. In the front desk staff. There are so many the golden days of legacy timeshare resorts there was tasks in this industry that it takes a team a single customer – the owner. They paid their mainte- to make sure all bases are covered. nance fees and the resort was mostly sold out. Accord- ing to Michelle Foy of National Hospitality Group, who When representatives are selling tech- has worked in the industry for more than 17 years, she nology it is always “easy to connect,” but still remembers in 1994 where at one resort they had unless you involve everyone in that dis- technology to collect owner payments, but the usage cussion there are bound to be hiccups had to be hand tracked across legal sheets of paper of places it can’t connect. that would get highlighted when an owner checked in. For example, before you start renting Now, imagine doing that with owners, multiple ex- units on Expedia, you need to know if change companies and renters coming in from direct they are going to go automatically into bookings, Expedia, Airbnb, etc. your property management system or if a person is going to have to physically The beauty of technology is that it has the ability to put put in the reservation. Channel manag- In the world of my dreams, technology in the legacy The dark, hard-to-connect corners of technology is us all on the same playing field. The solo managed ers will tell you they can connect to any- timeshare resort management world would be as where the legacy timeshare industry lives because in property can be displayed beside the local Hilton on thing, but your daily users of the system seamless at connecting everything as a Facebook ac- a perfect world one magical platform would do every- Expedia or next to the random guy who owns a cabin and back-end financial managers will count. Have you noticed when you go to some web- thing we need, but we live in reality. The reality of tech- on Airbnb. It creates limitless possibilities for customer truly know if that’s possible. sites and apps now you don’t even have to go through nology for this industry is that its needs aren’t simple acquisition and revenue, but it also creates hurdles to the signup process? There’s a “sign up with Facebook” enough for one piece of technology. jump before reaching those limits. Cuss at Online Travel Agents All You button and with one click you don’t have to fill out a Want, They Aren’t Going Anywhere form or do anything. You’re instantly good to go. This We need technology to manage the owners – collect Every time I get frustrated by technology it helps to is the magic of technology, but there’s also a dark side their maintenance fees, track usage, track income from acknowledge that these hurdles are industry wide. The To get rentals, you have to use online to when it doesn’t work so seamlessly. renting their units, securely maintain records, contact biggest player in the lodging world, Marriott Interna- travel agents, but keep in mind you 24 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 25 • Resort Trades • C.A.R.E. il n xhne Fdlt Ntoa iehr • eot gt Srie • rg e Cu Md UlmtdVcto Cu • Wsgt Rsrs • Resorts Westgate • Club Vacation Unlimited • Med Bragf Club • • Services re Mgmt. Resort • Timeshare National Fidelity • Exchange An Dial Hilton Head USA (March sponsor) I’m gonna spend every minute appreciating life! I am a Mom of 3. Two 19 year old twins and Take away a 9 year old. When I was diagnosed with stage IV meta- static breast cancer, the most important thing to me became spending time with my the guess family. Life is so fragile and when you’re tional, acquired Starwood Hotels & don’t have to rely on all your bookings young you never think that your life is in dan- Resorts in 2016 and in 2017 Marriott to come through them. A well-rounded ger. You hear of so many women with breast CEO Arne Sorenson estimated it would rental program will include presence work cancer but you never think it could be YOU. take until the end of 2018 to link all their and booking ability through online travel technology. agents (meaning third-party websites The financial burden of fighting cancer such as Expedia), but also easy-to-find has taken a toll on our family. Life is short, Sorenson said that “technology would direct booking capabilities. This means especially when you know the average life expectancy of someone in my condition is be, probably, the thing that we are a resort website that has a booking less than 10 years. I feel extremely lucky that it has been 5 years since my diagnosis maybe most frustrated by the cost and engine, is optimized for search engines and I am still with my family, which is a miracle in itself! time associated with it, maybe we’re the and can be easily operated on mobile That said, tomorrow is never promised as things can change overnight. most fearful about it, but also most con- phones and tablets. This vacation would give me an opportunity to create a lasting memory with my family vinced it will drive upside, longer term to before I can’t anymore. It warms my soul to think we could escape fighting cancer, if the entire portfolio.” The best way to connect to online travel only for a week, to laugh and play together. They have been there with me through such agents is automatically through a chan- ways advertising in hard times. The thought of receiving the gift of vacation gives me hope for another 5 If Marriott is frustrated, that’s not overly nel manager. If you don’t currently use a years of quality life. inspiring for the smaller lodging entities channel manager to list your property on Resort Trades can

of the world, but it’s not hopeless. It’s multiple online travel agents then reach Thank you so much for your consideration! Sorenson’s point at the end that matters out to your property management soft- help you. -Jennifer Huettl most – regardless of the investment and ware company and see if any connect 5 frustration it causes in the long run it’s into it. If none do, then you may need Send Me on Vacation’s mission is to look into going manual. That could “To Provide a much needed vacation to under served women with breast cancer who need a place beneficial. to rejuvenate and heal their body, mind and spirit.” mean you pick Expedia or booking.com The adverse effects of fighting cancer can leave women, their families and friends in shambles. We At National Hospitality Group we’ve and just do one manually. believe that an essential first step in surviving the effects of breast cancer is to provide survivors with seen a lot in terms of technology. We’ve a healing vacation to “take a break” from the fight. If interested in becoming a recipient, donor or sponsor please contact us at [email protected] www.sendmeonvacation.org had resorts that have never been on Expedia’s cut averages around 25% and Festiva Resorts • RTX • GetAways Resorts • Aspen Financial • WIN • Advantage Travel • Vida Vacations • Casablanca Express Vacations • Global Connections Vida • Travel ResortsFestiva • Resorts• RTX WIN GetAways • • Aspen Advantage Financial • online travel agents, such as Expedia, possibly even higher commission, and SFX • TrackResults • Impact International • Travel To Go • Grand Pacif c Resorts • ResorTime • Welk Resorts • resorts that have been taking reserva- booking.com is around 15%. Being part tions with a pencil book and worked with of a management company can bring Create a Presence a flurry of different property manage- expertise in listing on these platforms ment systems. Here’s a couple things and also give the strength of numbers I’ve learned along the way. allows management companies to nego- tiate lower commission rates. 1 It Takes a Team Technology Is Just a Tool Since technology is able to connect multiple things that means no one can The most important thing to remember Promote Awareness information and other database-driven needs. Then tackle technological projects solo. In- with technology is that it is only as good we also need it to showcase our rentals to the outside clude everyone you can think of in tech- as the people implementing and using world, allow renters to book and all departments from nology discussions from the IT expert to it. For legacy timeshare properties that 2 accounting to front desk to be able to communicate. In the front desk staff. There are so many means unit types and special situations the golden days of legacy timeshare resorts there was tasks in this industry that it takes a team have to be set up properly – that’s a a single customer – the owner. They paid their mainte- to make sure all bases are covered. person’s knowledge, not technology. It nance fees and the resort was mostly sold out. Accord- takes hard work, long hours and some- Build Relationships ing to Michelle Foy of National Hospitality Group, who When representatives are selling tech- times tears to get technology to work for has worked in the industry for more than 17 years, she nology it is always “easy to connect,” but you, but in the end it can benefit your still remembers in 1994 where at one resort they had unless you involve everyone in that dis- resort and association astronomically. 3 technology to collect owner payments, but the usage cussion there are bound to be hiccups had to be hand tracked across legal sheets of paper of places it can’t connect. Albert Einstein was before his time that would get highlighted when an owner checked in. when he said that “the human spirit For example, before you start renting must prevail over technology.” He’s Solidify Credibility Now, imagine doing that with owners, multiple ex- units on Expedia, you need to know if entirely correct. change companies and renters coming in from direct they are going to go automatically into bookings, Expedia, Airbnb, etc. your property management system or if a person is going to have to physically 4 The beauty of technology is that it has the ability to put put in the reservation. Channel manag- us all on the same playing field. The solo managed ers will tell you they can connect to any- property can be displayed beside the local Hilton on thing, but your daily users of the system Expedia or next to the random guy who owns a cabin and back-end financial managers will Enhance Branding on Airbnb. It creates limitless possibilities for customer truly know if that’s possible. Kelley Ellert is the Director of Marketing and Revenue for National Hospitality Group in acquisition and revenue, but it also creates hurdles to Myrtle Beach, South Carolina. She oversees jump before reaching those limits. Cuss at Online Travel Agents All You the marketing and marketing and online con- For information about 5online and print advertising, Want, They Aren’t Going Anywhere tent for the 71 resorts in their management Every time I get frustrated by technology it helps to portfolio. She enjoys tackling the challenges in call us at 931.484.8819. this unique industry that require creativity and acknowledge that these hurdles are industry wide. The To get rentals, you have to use online outside-the-box thinking to effectively operate. See how hard Resort Trades can work for you! biggest player in the lodging world, Marriott Interna- travel agents, but keep in mind you 26 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 27 Supplier Directory AMENITIES BATHROOM & KITCHEN FIXTURES CLEANING SERVICES COMMERCIAL HOTTUBS COMPUTERS AND SOFTWARE

HydroTher Commercial Hot Tubs Hotel Vanities International, LLC 135 Matheson Blvd Jani-King International Inc. 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Some of the reasons for this success, are including vacation clubs, fractional properties, condo-hotels, Focusing on the Hospitality and Multi-Family industries, we vacation rentals, timeshare, and mixed-use hotels. Whether breakfast inns, and resort properties. We offer a wide range services provides comprehensive cleaning services to the that HydroTher commercial hot tubs are more economical, offer vanity and kitchen tops, furniture quality wood and you are looking for a simple cloud-based, out-of-the box of exclusively licensed collections that include Hermes from hotel/timeshare industry. Jani-King takes care of your contoured for increased body comfort and are considerably laminate bases, kitchen and bath cabinets, showerc and tub solution or a customized end-to-end enterprise application, France, Exotic Coral, Poggesi, Ecru New York, Little Green, housekeeping needs so you can take care of what’s really lighter (can be installed on upper level floors). In addition, our TimeShareWare has what you need. wall surrounds, plumbing fixtures and accessories. Dickens & Hawthorne Cucumber & Acai, Joseph Abboud, important; your guests. hot tubs arrive at your site pre-plumbed, therefore minimizing installation time. DIRECT MAIL AND MARKETING Whytemor & Keach, and Lanvin Orange Ambre. All of our BUSINESS INTELLIGENCE products are in stock and ship within 24 hours. CLIENT GENERATION CustomerCount© COMPUTERS AND SOFTWARE APPLIANCES LogiCall Marketing 1232 E Broadway Rd #220 by LogiCall Marketing Tempe, AZ 85282 USA 1232 E Broadway Rd #220 TrackResults Software CustomerCount Phone 1: 602-483-5555 xt. 300 Tempe, AZ 85282 USA 5442 South 900 East Suite 203 3925 River Crossing Parkway, Suite 60 Email: [email protected] Phone 1: 602-483-5555 xt. 300 Salt Lake City, UT 84107 USA Website: www.logicall.net Kenyon International, Inc Indianapolis, IN USA Email: [email protected] Phone 1: 888-819-4807 Specialty: Day Drives and Mini-Vacs for Timeshare and P.O. Box 925 Phone 1: 317-816-6000 Website: www.logicall.net Email: [email protected] Vacation Clubs. Direct Mail, Internet Marketing and Inbound Clinton, CT 06413 FAX: 317-816-6006 Specialty: Day Drives and Mini-Vacs for Timeshare and Website: www.trackresults.net Telemarketing Phone 1: (860)664-4906 Email: [email protected] With our multi-faceted campaigns, it’s never been easier Vacation Clubs. 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You Phone 1: 602-483-5555 xt. 300 Bountiful, UT 84011 Phone: (855)477-0010 handle owner communications; we automate paperwork! Email: [email protected] Fax: (213)346-9700 Phone: 239-465-4630 Saves your staff time, is customized for your operation Contact: Thomas Pranger Email: [email protected] Email: [email protected] and can be accessed through a desktop or mobile device. Specialty: Day Drives and Mini-Vacs for Timeshare and Website: www.irscollector.com Website: www.TimeShareSoft.com Automates the entire process digitally including producing the Architectural Concepts, Inc. Vacation Clubs. Direct Mail, Internet Marketing and Inbound Contact: Javier Jimenez Contact: Monika Voutov estoppel package, handling correspondence and recording Specialty: TSSI provides superior service to resorts and travel each detail. 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Our experienced staff accounts current, and preserving their confidence in the resorts, our software solution streamlines the reservation Did you know you can can help you do it all, from design to installation. Receive purchase decision. Services include third-party collections and accounting functions for TS resorts. Plus our responsive CLASSIFIEDS. use the “Language” the highest quality and most creative play structures for domestic and international clients, no-cost-to-client On-Line Booking module allows you to show the weeks Widget on our website available in the world when you choose IPLAYCO! We recovery program, customized industry collection strategies, available to rent (owner or association weeks) on your Contact Marla Carroll to read articles in any welcome the opportunity to build new relationships and credit reporting, skip tracing, online services, and credit and web site for booking by the traveler. Includes A/R module 931-484-8819 language? introduce our clients to the amazing industry of children’s collection consulting to invoice and collect owner fees. One simple package to play structures automate your existing TS resort 26 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 27

COMMERCIAL HOTTUBS COMPUTERS AND SOFTWARE EXCHANGE COMPANIES FINANCIAL SERVICES HOSPITALITY INTERIOR DESIGN

HydroTher Commercial Hot Tubs ResortCom International L.L.C. Hospitality Resources & Design, Inc. 135 Matheson Blvd 6850 Bermuda Road East Mississauga, ON L4Z1R2 TimeShareWare Dial An Exchange LLC 919 Outer Road Suite A 855 W 300 N Las Vegas, NV 89119 USA Phone: (800)891-5811 Ext 753 7720 N 16TH ST STE 400 Orlando, FL 32814 Kaysville, UT 84037 Phone 1: (702)263-9650 Fax: (416)759-3150 Phoenix, AZ 85020 USA Phone: 407-855-0350 Phone 1: (801)444-3113 FAX: (619)683-2077 Email: [email protected] Phone 1: 800-468-1799 Fax: 407-855-0352 FAX: (801)444-3143 Email: [email protected] Website: www.hydrother.com Phone 2: 602-516-7682 Email: [email protected] Email: [email protected] Website: www.resortcom.com Contact: Ross Middleton FAX: 602-674-2645 Website: www.hrdorlando.com Website: www.timeshareware.com Contact: Scott Bahr Specialty: HydroTher factory-plumbed acrylic commercial Email: [email protected] Contact: Rich Budnik Specialty: TimeShareWare provides resort management Specialty: ResortCom provides timeshare management hot tubs are installed in hundreds of facilities throughout software for all sizes and types of shared-ownership resorts, Website: www.daelive.com Specialty: Hospitality Resources & Design is a licensed interior software, financial services, and call center solutions to the North America. Some of the reasons for this success, are including vacation clubs, fractional properties, condo-hotels, Contact: Michelle Caron design firm. Services include interior design, LEED AP, kitchen hospitality industry. Our full suite of client services includes that HydroTher commercial hot tubs are more economical, vacation rentals, timeshare, and mixed-use hotels. Whether Specialty: Simple, no fuss exchange service with a priority on & bath, purchasing, project management and installation. innovative contact center solutions, reservations, member contoured for increased body comfort and are considerably you are looking for a simple cloud-based, out-of-the box We strive to create long-term partnerships with clients by personal service for the consumer. We offer members and services, and financial services, enabling our clients to grow at lighter (can be installed on upper level floors). In addition, our solution or a customized end-to-end enterprise application, listening to and understanding their unique goals. The team business partners: a quicker pace. As the most established provider of member hot tubs arrive at your site pre-plumbed, therefore minimizing TimeShareWare has what you need. uses their expertise to provide clients with innovative design •A free membership option services exclusively to the hospitality/timeshare industry, we installation time. while completing projects on time and in budget. Regardless •A Gold Advantage membership option are ready to be your partner, helping you achieve exceptional DIRECT MAIL AND MARKETING of scope or location, we are happy to travel to you to begin a •24 hour access to live worldwide inventory results with rock solid security. COMPUTERS AND SOFTWARE •Prepaid exchange voucher programs successful collaboration. •Prepaid bonus week voucher programs LogiCall Marketing •Revenue share programs HOUSEKEEPING SERVICES 1232 E Broadway Rd #220 •A Brandable exchange platform that can be used as a Tempe, AZ 85282 USA compliment to any internal exchange program Phone 1: 602-483-5555 xt. 300 WithumSmith+Brown, PC TrackResults Software Email: [email protected] 1417 E Concord St 5442 South 900 East Suite 203 Website: www.logicall.net Orlando, FL 32803 Salt Lake City, UT 84107 USA Specialty: Day Drives and Mini-Vacs for Timeshare and Phone: (407)849-1569 Jani-King International Inc. Phone 1: 888-819-4807 Vacation Clubs. Direct Mail, Internet Marketing and Inbound . Fax: (407)849-1119 16885 Dallas Parkway Email: [email protected] Telemarketing RCI Email: [email protected] Addison, TX 75001 USA Website: www.trackresults.net With our multi-faceted campaigns, it’s never been easier 9998 N Michigan Rd Website: www.withum.com Phone 1: 800-552-5264 to generate prospective buyers. With 40 years of industry Contact: Ryan Williams Carmel, IN 46032 USA Contact: Lena Combs knowledge, we know how to keep our clients ahead of the Phone 2: 972-991-0900 Specialty: TrackResults tracks and reports sales and marketing Phone 1: (866)913-2370 TOLL FREE Specialty: Founded in 1974, WithumSmith+Brown, PC ranks Email: [email protected] competition. Call today to discuss which marketing platform Email: RCI.Affiliates@.com in the top 30 largest public accounting and consulting activity for people with no time to waste. Used in over 100 is best suited to achieve your goals and learn why we are the Website: www.janiking.com Website: www.RCIAffiliates.com firms in the country with offices in New Jersey (including its travel club and 50 timeshare sales centers because it is easy future of tour generation. Contact: Eric Newburn, Director of Hospitality to use, fool-proof, and intuitive. Plus, it includes both custom Specialty: RCI is the worldwide leader in vacation exchange Princeton headquarters); New York City, NY; Orlando and Specialty: Jani-King provides housekeeping and cleaning dashboard and blazing fast analytical reporting to uncover ESTOPPEL PROCESSING with approximately 4,500 affiliated resorts in more than 100 West Palm Beach, FL; Philadelphia, PA; Boston, MA; Aspen, services to timeshares/resorts worldwide. Jani-King is trusted CO; and Cayman Island. For more information, please contact the gaps and inefficiencies that slow you down. countries. RCI pioneered the concept of vacation exchange by industry leaders for our commitment to owners and Withum’s Timeshare Services Team Leaders Lena Combs • Real-time digital tour manifesting in 1974, offering members increased flexibility and versatility guests’ satisfaction. Our superior quality control system ([email protected]) or Tom Durkee (tdurkee@withum. • Web-based. No installation, equipment or IT department with their vacation ownership experience. Today, through the ensures accountability on our side so that your resort receives com) at (407) 849-1569 or visit http://www.withum.com. required. RCI Weeks® program, the week-for-week exchange system, unmatched service. • Data level security to protect your business. and the RCI Points® program, the industry’s first global RequestmyEstoppel.com points-based exchange system, RCI provides flexible vacation FLOOR SAFETY PRODUCTS 3659 Maguire Blvd #100 options to its over 3.8 million RCI subscribing members each Orlando, FL 32803 year. Phone: (833)877-7638 FAX: (321)281-6009 Musson Rubber Email: [email protected] PO Box 7038 Sun Hospitality Resort Services Website: www.RequestmyEstoppel.com TSS International Akron, OH 44306 USA 4724 Hwy. 17 Bypass South P.O. Box 262 Specialty: Online software for Estoppel Processing. You Phone 1: (800)321-2381 handle owner communications; we automate paperwork! Myrtle Beach, SC 29588 USA Bountiful, UT 84011 FAX: (330)773-3254 Saves your staff time, is customized for your operation Resort Travel & Xchange Phone 1: (843)979-4786 Phone: 239-465-4630 and can be accessed through a desktop or mobile device. 521 College St Email: [email protected] FAX: (843)979-4789 Email: [email protected] Website: www.mussonrubber.com Automates the entire process digitally including producing the Asheville, NC 28801 USA Email: [email protected] Website: www.TimeShareSoft.com Contact: Bob Segers estoppel package, handling correspondence and recording Phone 1: 828-350-2105 Ext. 4448 Website: www.sunhospitality.com Contact: Monika Voutov Specialty: Musson is a manufacturer and distributor of each detail. If the resort charges a fee for producing the Email: [email protected] Contact: David Fries Specialty: TSSI provides superior service to resorts and travel estoppel, RequestMyEstoppel.com will collect it up front, rubber, vinyl and aluminum stair treads, nosings, entrance Website: www.rtx.travel Specialty: We are a turn-key housekeeping provider for the clubs in US, Canada and Mexico since 1998. Enterprise-level, sending the resort/management company a detailed report matting, carpet walk off mats, custom logo mats, weight Contact: Corina J. Violette, Director of Resort Partnerships timeshare industry with over 40 years of combined hospitality Web-based, Fast, Powered by Oracle. Highly customizable, and a check. room matting, anti-fatigue matting and a variety of other Specialty: Resort Travel & Xchange (RTX) is a timeshare and operations and resort services experience. Sun delivers infinitely scalable and configurable. “All-inclusive” specialty flooring products for a variety of applications vacation ownership exchange company based in Asheville, unparalleled accountability with tailor-made services to meet affordable monthly fee for a full-feature Hosted System throughout commercial facilities. If you have a flooring need, N.C. RTX works with a number of resorts and developers to your unique operational needs. Sun maintains high standards that includes: Maintenance Fees, CC payments, Rentals, we have a solution! provide the best exchange options possible to its members. Deposits, Reservations, Sales, Marketing, Bulk Billing, Front for quality through our fully trained staff. From our Inspectors In addition to exchange services, RTX offers a number of Desk, Owner Portal, Extensive Reporting, Custom Reports, GROUNDS MAINTENANCE to our Regional Directors, our supervisors are accredited with Accounting, Integration with Expedia, Booking.com, RCI and travel benefits and discounts to members. Additionally, RTX Sun Certified Inspector (SCI) designation. others. Various integrations with other software. Month-to- provides low-cost benefits to partners including opportunities “Fresh and Clean... Every time.” month. Cancel any time! for rental income through assistance with resort inventory. RTX has approximately 70,000 members. HOUSEWARES

Mean Green Mowers 4404 Hamilton Cleves Rd Unit 2 RNS Timeshare Management Software Trading Places International Hamilton, OH 45013 410 43rd St W RESORT 25510 Commercentre Dr Ste 100, Phone 1: (513)738-4736 Bradenton, FL 34209 Lake Forest, CA 92630 FAX: (513)738-0516 Lodging Kit Company Phone 1: (941)746-7228 x107 Phone: (800)365-1048 Email: [email protected] 13492 State Route 12 FAX: (941)748-1860 Fax: (949)448-5141 Website: www.meangreenproducts.com Boonville, NY 13309 Email: [email protected] ASK how you can get Email: [email protected] Contact: Chris Conrad Phone 1: (800)328-8439 Website: www.TimeshareManagementSoftware.com Website: www.tradingplaces.com Specialty: Powerful, quiet, lithium-electric commercial all day FAX: (315)942-5622 Contact: Bob Ackerman RESULTS Contact: Jesse Harmon mowers, hand held equipment and cordless electric backpack Email: [email protected] Specialty: Designed for legacy fixed and floating time quickly using our Specialty: At Trading Places (TPI), customer service isn’t just blowers. Made in the USA. Zero emissions, low noise, no Website: www.lodgingkit.com resorts, our software solution streamlines the reservation a friendly voice; its offering what our members really want. routine maintenance and zero fuel. Mean Green provides Contact: Eric M. Martin and accounting functions for TS resorts. Plus our responsive CLASSIFIEDS. TPI recognizes the outstanding performance of the vacation a complete line: CXR 52/60” ZTR, 48” Stalker stand on, Specialty: Lodging Kit is an international supplier of On-Line Booking module allows you to show the weeks ownership industry, and has developed, for over 40 years, a 33” WBX-33HD walk behind, MGP-20 push mower, BLAST! housewares, linens, and furnishings to the resort and available to rent (owner or association weeks) on your Contact Marla Carroll collection of vacation products and services which vacation Backpack blower, and operator-cooled battery backpack hospitality industries. From it’s three US distribution centers web site for booking by the traveler. Includes A/R module 931-484-8819 owners, developers, and resort associations consider truly line trimmer with attachments. Perfect for hotel and resort in New York, Florida and Nevada, the company can supply to invoice and collect owner fees. One simple package to valuable – including our FREE Classic exchange membership communities by providing a low noise alternative to lawn open stock items as well as unit packed kits for new automate your existing TS resort allowing members to trade through TPI with no annual fee. care! installations and refurbish projects. 28 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 29 Supplier Directory LANDSCAPE AMENITIES LENDING INSTITUTIONS NON-JUDICIAL FORECLOSURES PEST CONTROL/DISINFECTANT POOL & WATER FEATURES EQUIP. & MAINT

SteriFab The Brookfield, Co. PO Box 41 4033 Burning Bush Rd Colebrook Financial Company, LLC Cunningham Asset Recovery Services Yonkers, NY 10710 LaMotte Company Ringold, GA 30736 USA 100 Riverview Center Ste 203 1030 Seaside Drive Phone: (800)359-4913 Phone 1: (706)375-8530 802 Washington Ave Middletown, CT 06457 USA Sarasota, FL 34242 USA Fax: (914)664-9383 FAX: (706)375-8531 Chestertown, MD 21620 Phone 1: (860)344-9396 Email: [email protected] Email: [email protected] Phone 1: 844-342-1196 Phone: (800)344-3100 Website: www.sterifab.com Website: www.thebrookfieldco.com FAX: (860)344-9638 Email: [email protected] Fax: (410)778-6394 Contact: Hilda Jones Email: [email protected] Website: www.timesharenonjudicialforeclosure.com Contact: Mark House Email: [email protected] Specialty: Approaching its 50th year on the market. STERIFAB Specialty: The Brookfield Co. designs and manufactures fine Website: www.colebrookfinancial.com Contact: Kevin Mattoni Website: www.lamotte.com/pool continues to set new standards as it continues to be the only Contact: Rich DeMoss concrete landscape furnishings. Offering 70+ styles/sizes Contact: Bill Ryczek Specialty: Since 1987, Cunningham Property Management EPA registered product that both disinfects and kills bed bugs Specialty: The Mobile WaterLink® SpinTouch™ lab is of planters plus fountains, benches, finials and stepping Specialty: Colebrook Financial Company, focusing on has specialized in vacation ownership. Our newest service, stones, this company provides the best in customer service. and other insects. This ready to use product is available in all designed to be used onsite. The precise photometer can timeshare lending, provides hypothecation and other C.A.R.S., offers lowest cost, fastest, non-judicial foreclosure measure 10 different tests in just 60 seconds to obtain All products are hand cast and finished in fiber-reinforced, 50 States and is ready to use. Available in pints, gallons and financing products for small and mid-sized developers and perfect water chemistry. All the tests results can be viewed weather durable concrete. Many beautiful finishes are to associations, lenders, developers in several states. Resolve 5- gallon containers. STERIFAB.COM 1-800-359-4913 can offer loans in amounts ranging from $100,000 to $30 on the touchscreen or can be transferred into our DataMate offered. Custom work is available. delinquency, probate, divorce, no name or address, in 5-6 million or more. We have an innovative approach to financing water analysis program. Achieve precision without time Still run by the two founders and designers, the 30 yr. months. Title insurance available. Large and Small accounts with rapid turnaround, personal service and no committees. PET SANITATION consuming test and clean-up procedures. Visit www. old Brookfield Co. sells direct to landscape professionals, welcome. Large accounts $265, less than 100 accounts $345. You’ll always talk to a principal: Bill Ryczek, Jim Bishop, Fred waterlinkspintouch.com for more information. developers and retailers. Site delivery nationwide. All products 100% client repeat and referral. Let us solve your delinquent Dauch, Mark Raunikar and Tom Petrisko, each of whom has ship from Ringgold, GA account problems extensive timeshare lending experience. POOL RENOVATIONS LEAD GENERATION OPERATIONS SUPPLIES & DOGIPOT EQUIPMENT 2100 Principal Row, Suite 405 Orlando, FL 32837 USA RenoSys Corporation LogiCall Marketing Wellington Financial Phone 1: 800-364-7681 2825 E 55th Place Indianapolis, INA 46220 1232 E Broadway Rd #220 1706 Emmet St N Ste 2 Website: www.dogipot.com Phone: 800.783.7005 Tempe, AZ 85282 USA Charlottesville, VA 22901 USA AMTEX Contact: David Canning Phone 1: 602-483-5555 xt. 300 Fax: 317.251.0360 Phone 1: 434-295-2033 ext. 117 736 Inland Center Drive Specialty: DOGIPOT® has numerous product designs made Website: www.renosys.com Email: [email protected] Email: [email protected] San Bernadino, CA 92408 from various materials to help fit all of the possible needs of Contact: Kym Webster Website: www.logicall.net Website: www.wellington-financial.com our customers in helping solve their dog pollution issues. We Specialty: For three decades RenoSys has been Fixing North Specialty: Day Drives and Mini-Vacs for Timeshare and Phone: (800)650-3360 Ext 304 Specialty: Wellington Financial has financed the timeshare Email: JAY WADHER [email protected] have the most aesthetically pleasing, commercially durable Americas Pools, Gutters and Decks. Our cost-effective pool Vacation Clubs. Direct Mail, Internet Marketing and Inbound products on the market that are very economical. No one can renovation solutions have been used by over 5,000 facilities Telemarketing industry without interruption since 1981. Specializing in Website: www.myamtex.com match our experience, customer service, selection of products to make old pools like new again. We also manufacture new With our multi-faceted campaigns, it’s never been easier receivables hypothecation, inventory and development Contact: Sujay Wadher or reputation in the market. DOGIPOT® products offer stainless steel spas and pools, slip-resistant pool decking, to generate prospective buyers. With 40 years of industry loans of $10,000,000 and up, we’ve funded over $5 Billion Specialty: AMTEX is a leading national distributor of hotel dependability that saves you money! pool gutters and grating, and safety padding. We also offer knowledge, we know how to keep our clients ahead of the with our group of lenders. Focused solely on lending to lodging and maintenance supplies. Specializing in bedding, chloramine removal solutions for indoor pools. Call today for a competition. Call today to discuss which marketing platform resort developers, we are the exclusive Resort Finance textiles, housekeeping supplies, room amenities/accessories. free quote. is best suited to achieve your goals and learn why we are the correspondent for Liberty Bank. With over 35 years of POOL & WATER FEATURES future of tour generation. EQUIP. & MAINT expertise in the vacation ownership industry, we lend to OUTDOOR AMENITIES PUBLIC RELATIONS credit-worthy borrowers at attractive banks rates. LEGACY TIMESHARE SOLUTIONS

ChlorKing, Inc. GBG & Associates Whitebriar Financial Corporation Kay Park Recreation Corp. 6767 Peachtree Industrial Blvd 500 West Harbor Drive #822 Legacy Solutions International 575 Mistic Drive PO Box 764 Janesville, IA 50647 | USA Norcross, GA 30092 San Diego, CA 92101 USA 286 Aurielle Dr Ste 1 Marstons Mills, MA 02648 P O Box 477 Phone 1: 770-452-0952 Phone 1: 619-255-1661 Colchester, VT 05446 Phone: (508)428-3458 Phone: 800-553-2476 Phone 1: 800-536-8180 Toll-Free (US) Email: [email protected] Phone: (802)862-0637 Fax: (508)428-0607 FAX: 770-685-6576 Website: www.gbgandassociates.com FAX: 319-987-2900 Contact: Georgi Bohrod Email: [email protected] Email: [email protected] Email: [email protected] Website: www.legacysolutionsinternational.com Email: [email protected] Specialty: Public Relations: Positioning Strategy, Placement Website: www.whitebriar.com Website: www.chlorking.com Contact: Ronald J Roberts Website: www.kaypark.com and Reputation Management Contact: Harry Van Sciver Contact: Steve Pearce Specialty: LEGACY SOLUTIONS INTERNATIONAL, LLC, Contact: Marilee Gray Let GBG create a positive platform for new business Specialty: Timeshare and Vacation Receivables Financing. We Specialty: ChlorKing® Saline-Based Pool Sanitization Systems development and increase awareness. We provide resources founded by Ron Roberts, a 40-year timeshare industry Specialty: Manufacturing “America’s Finest” park equipment ChlorKing® salt systems give commercial swimming pools, veteran, delivers custom solutions that generate revenues will Lend money on your Receivables, or we will Buy them if and spearhead tailor-made B2B or B2C strategic plans to make people-places people-friendly, since 1954! Product spas and water parks the most cost-effective, safest water for resort HOA’s and managers facing threatening “legacy” you prefer. Either way, you retain access to your customers. incorporating both paid and earned media, as well as social line includes a large variety of outdoor tables, benches, grills, sanitization system available. Patented, heavy-duty ChlorSM® issues. Most programs are ZERO out of pocket cost! Bring Fast fundings up to $3 million, including low “FICO” scores. media campaigns and marketing collateral materials. We bleachers, litter receptacles, drinking fountains, planters, salt chlorination and NEX-GENpH® onsite batch chlorine manage many moving parts for an effective, comprehensive a smile back to your bottom line with effective and proven We also finance HOA’s, and assist in workouts & restructures. pedal boats, and more! communications and reputation management program. Three strategies for maintenance fee delinquencies, asset recapture, generation systems keep water clean and lower annual operating costs substantially while eliminating the need handle decades of vacation industry success. standing inventory sales, points programs, webinars, MINIATURE GOLF property management, legal & trust services, and even PEST CONTROL toxic chlorine, which can cause fires or create dangerous gases energy efficiency rebates! Contact: 802-862-0637 Ron@ when mishandled. Combine with Sentry UV systems to enhance legacysolutionsinternational.com. control of pathogens. Finance systems over 36 or 60 months.

LENDING INSTITUTIONS Cost of Wisconsin, Inc. Applied Science Labs 3400 Harbor Ave SW Ste 242 CapitalSource PO Box 2416 Seattle, WA 98126 5404 Wisconsin Avenue Mckinney, TX 75070 Phone: (800)221-7625 Hammerhead Patented Performance Chevy Chase, MD 20815 USA Fax: (206)223-0566 Phone 1: (619)825-2121 1250 Wallace Dr STE D Phone 1: 301-841-2717 FAX: (732)892-0085 Delray Beach, FL 33444 ADVERTISING OPPORTUNITY Phone 2: 800-699-7085 Email: [email protected] Email: [email protected] Phone: (561)451-1112 FAX: 301-841-2370 Website: www.costofwisconsin.com Fax: (561)362-5865 Email: [email protected] Contact: Chris Foster Website: www.vaxinatewith88.com --Find the right employee, Email: [email protected] Website: www.capitalsource.com Specialty: Since 1957, COST has been an industry leader in Contact: Rodger Williams --Sell a property, Website: www.hammerheadvac.com Contact: Jeff Galle theme construction services. Our highly specialized team Specialty: BED BUG Elimination and Prevention. When each --Sell a piece of equipment. Contact: Customer Service Specialty: CapitalSource, a division of Pacific Western Bank is day of each week is precious prevention is very important. works collaboratively with resort owners and developers Specialty: For 20 years, Hammer-Head has led the way in a commercial bank headquartered in Los Angeles, California. to deliver customized miniature golf courses that will turn Use GlowGuardTM. If infested, getting back in service the Your Classified Ad in Resort Trades can We lend to Resort Developers and Operators throughout low-cost, safe, easy-to-use manual pool vacuum systems. Our unused, or underutilized, resort space into a profit center. same day is also important. Use VA88TM. 100% nontoxic. the United States and Canada. With a resort portfolio of portable, rechargeable, battery powered vacuums are designed run monthly in our print publication and No added liability. No Odor. No staining. Hypoallergenic. more than $1 Billion, we are the leading lender in the resort Whether interests include prefabricated miniature golf kits, for speed and simplicity. Remove debris without using the everyday online at www.ResortTrades. industry. We provide $5-$30 MM inventory loans and $10- such as our Micro-Golf® system, or our on-site constructed Independently Certified by the American Academy of filtration system and cut your pool vacuum time in half, without com. Contact Marla at Marla@TheT- $60 MM hypothecation loans. Knowledge of the industry Adventure Golf, our courses can be developed to fit nearly Entomological Sciences. shutting down the pool. Hammer-Head cleaning units are made rades.com or call 931-484-8819. and demonstrated financial strength differentiate us from our any space and any realistic budget. Please contact us for When each day and each week is precious why take a in America and are the #1 choice of military, cruise line, resort, competition more information chance? fitness club, and city managers from Key West to Okinawa. 28 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 29

PEST CONTROL/DISINFECTANT POOL & WATER FEATURES PUBLIC RELATIONS & MARKETING RENTALS AND RESALE SALES AND MARKETING EQUIP. & MAINT

PR & Marketing Timeshares Only LLC SteriFab 4700 Millenia Blvd. Resort Management Services PO Box 41 SharonINK PR & Marketing Ste. 250 Orlando FL 32839 10745 Myers Way S Yonkers, NY 10710 Phone 1: 800-496-1400 Seattle, WA 98168 LaMotte Company P.O. Box 261 Phone: (800)359-4913 Fax: 407-477-7988 Phone: (888)577-9962 802 Washington Ave Crossville, TN 38557 USA Fax: (914)664-9383 Phone 1: 310-923-1269 Email: [email protected] Fax: (206)439-1049 Chestertown, MD 21620 Email: [email protected] Email: [email protected] Phone: (800)344-3100 Email: [email protected] Website: www.timesharesonly.com Website: www.sterifab.com Website: www.SharonINK.com Contact: Paul Rotter Website: www.resortmanagementservices.com Fax: (410)778-6394 Contact: Douglas Murray Contact: Mark House Contact: Sharon Scott, RRP Specialty: Timeshares Only is a cooperative advertising Email: [email protected] Specialty: Resort Management Services provides resort Specialty: Approaching its 50th year on the market. STERIFAB Website: www.lamotte.com/pool Specialty: Writing and strategic direction for vendors who company that has served the timeshare resale market for promote goods and services to the resort industry developers and HOAs with customized sales programs continues to set new standards as it continues to be the only Contact: Rich DeMoss over 20 years. We connect timeshare buyers, sellers, and that generate revenue and enhance benefits for current EPA registered product that both disinfects and kills bed bugs Specialty: The Mobile WaterLink® SpinTouch™ lab is renters on our online resale platform. Timeshares Only also owners, We reinvigorate membership usage and specializes and other insects. This ready to use product is available in all designed to be used onsite. The precise photometer can RECEIVABLE FINANCING enhances the timeshare product value by providing owners in meeting with owners and members in their communities. 50 States and is ready to use. Available in pints, gallons and measure 10 different tests in just 60 seconds to obtain with maintenance fee relief, numerous monetization options, Targeting users and non-users, RMS develops innovative new 5- gallon containers. STERIFAB.COM 1-800-359-4913 perfect water chemistry. All the tests results can be viewed and exclusive access to the largest selection of travel benefits benefits tailored to improve specific member needs. on the touchscreen or can be transferred into our DataMate at remarkable prices. It’s a whole new timeshare resale water analysis program. Achieve precision without time PET SANITATION Whitebriar Financial Corporation experience SHADE PRODUCTS consuming test and clean-up procedures. Visit www. 575 Mistic Drive PO Box 764 waterlinkspintouch.com for more information. Marstons Mills, MA 02648 Phone: (508)428-3458 POOL RENOVATIONS Fax: (508)428-0607 Email: [email protected] Website: www.whitebriar.com DOGIPOT FiberBuilt Umbrellas & Cushions Contact: Harry Van Sciver PO BOX 9060 2100 Principal Row, Suite 405 Specialty: Timeshare and Vacation Receivables Financing. We Vacation Management Services RenoSys Corporation Fort Lauderdale, FL 33310 Orlando, FL 32837 USA will Lend money on your Receivables, or we will Buy them if 3200 Ironbound Road Phone: (866)667-8668 Phone 1: 800-364-7681 2825 E 55th Place you prefer. Either way, you retain access to your customers. Indianapolis, INA 46220 Williamsburg, VA 23188 Fax: (954)484-4654 Website: www.dogipot.com Fast fundings up to $3 million, including low “FICO” scores. Phone 1: (855) 201-8991 Email: [email protected] Phone: 800.783.7005 We also finance HOA’s, and assist in workouts & restructures. Contact: David Canning Fax: 317.251.0360 Email: [email protected] Website: www.fiberbuiltumbrellas.com Specialty: DOGIPOT® has numerous product designs made Website: www.VacationManagementServices.com Contact: Jordan Beckner Website: www.renosys.com RECREATIONAL GAMES from various materials to help fit all of the possible needs of Contact: Kym Webster Specialty: Vacation Management Services offers free Specialty: FiberBuilt is the leading manufacturer of contract our customers in helping solve their dog pollution issues. We Specialty: For three decades RenoSys has been Fixing North management services for timeshare point owners. Looking for grade fiberglass ribbed umbrellas for the hospitality industry. Our innovative rib construction ensures strength, resilience have the most aesthetically pleasing, commercially durable Americas Pools, Gutters and Decks. Our cost-effective pool a free, reliable closing tool? Or to preserve confidence in an and durability across our full line of shade products. Our products on the market that are very economical. No one can renovation solutions have been used by over 5,000 facilities owner’s purchase decision? Our program ensures point owners wide selection of custom cushions and pillows make a fashion to make old pools like new again. We also manufacture new match our experience, customer service, selection of products have a reputable resource for generating revenue to help cover statement at competitive prices. Every pool area, outdoor stainless steel spas and pools, slip-resistant pool decking, or reputation in the market. DOGIPOT® products offer maintenance fees. Relieve your potential buyers of the worry lounge and al fresco dining space is enhanced and made pool gutters and grating, and safety padding. We also offer The Chess House dependability that saves you money! PO Box 705 of paying for unused vacation time. Our program promises to more comfortable with FiberBuilt’s umbrellas and cushions chloramine removal solutions for indoor pools. Call today for a make their ownership experience great, allowing enjoyment of which complement your design aesthetic and fit your budget. free quote. Lynden, WA 98264 USA POOL & WATER FEATURES Phone 1: (360)354-6815 their investment on their own terms. EQUIP. & MAINT FAX: (360)354-6765 SHARED OWNERSHIP SERVICES PUBLIC RELATIONS Email: [email protected] RESALES Website: www.chesshouse.com Contact: Raphael Neff Specialty: Unplug the gadgets and refresh with a great game for sheer fun. Improve IQ, focus, and face to face time with your loved ones. Chess House has helped countless parks and Dial An Exchange LLC ChlorKing, Inc. GBG & Associates resorts obtain a low cost, high visibility Giant Outdoor Chess Bay Tree Solutions 7720 N 16TH ST STE 400 6767 Peachtree Industrial Blvd 500 West Harbor Drive #822 that’s easy to maintain and fun for everyone from toddlers to 400 Northridge Rd., Ste. 540 Phoenix, AZ 85020 USA Norcross, GA 30092 San Diego, CA 92101 USA veterans. 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We Email: [email protected] guided clients who sell for prices 30-to-50 percent higher •24 hour access to live worldwide inventory salt chlorination and NEX-GENpH® onsite batch chlorine manage many moving parts for an effective, comprehensive Website: www.sellmytimesharenow.com than our closest competitors. Bay Tree provides resort •Prepaid exchange voucher programs generation systems keep water clean and lower annual communications and reputation management program. Three Contact: operators, as well as servicing and collection agencies, with •Prepaid bonus week voucher programs operating costs substantially while eliminating the need handle decades of vacation industry success. Specialty: SellMyTimeshareNow.com is the largest and most a trusted ally. •Revenue share programs toxic chlorine, which can cause fires or create dangerous gases active online timeshare resale marketplace worldwide. We •A Brandable exchange platform that can be used as a compliment to any internal exchange program. when mishandled. Combine with Sentry UV systems to enhance provide a proven advertising and marketing platform to RESERVE STUDIES control of pathogens. Finance systems over 36 or 60 months. timeshare owners, while offering the largest selection of resales and rentals to buyers and travelers. With over 5.1. SHARED OWNERSHIP TECHNOLOGY million visits to our family of websites and more than $270 SOLUTIONS million in purchase and rental offers delivered to advertisers annually, we have been serving the needs of owners and non-owners alike since 2003 Advanced World Concepts Inc. 2237 Del Mar Scenic Parkway Hammerhead Patented Performance Del Mar, CA 92014 SPI Software 1250 Wallace Dr STE D ADVERTISING OPPORTUNITY Phone 1: 858-755-8877 2600 SW 3rd Avenue, 5th Floor Delray Beach, FL 33444 Miami, FL 33129 I don’t know of a resort manager FAX: 858-755-2754 Phone: (561)451-1112 Email: [email protected] Phone: (305)858-9505 who isn’t familiar with the Fax: (561)362-5865 --Find the right employee, Website: www.prasystem.com Fax: (305)858-2882 publication,” says Cunningham Email: [email protected] Contact: Bill Chaffee Email: [email protected] --Sell a property, Management Vice President Kevin Mattoni. Website: www.hammerheadvac.com Specialty: Since 1989 PRA Consultants, certified reserve Website: www.spiinc.com --Sell a piece of equipment. “In“ fact, whenever I visit a manager, Resort Contact: Customer Service professionals licensed and trained in implementing the PRA Contact: George Stemper Trades is almost always somewhere handy Specialty: SPI is the preferred software for selling and Specialty: For 20 years, Hammer-Head has led the way in System, have prepared the most accurate timeshare Reserve in their office. The fact that a manager managing timeshare properties, vacation ownership clubs and low-cost, safe, easy-to-use manual pool vacuum systems. Our Your Classified Ad in Resort Trades can Studies. They utilize property plat maps and model floor plans keeps it close by shows they’re reading it. resorts. SPI’s Orange timeshare software is a comprehensive portable, rechargeable, battery powered vacuums are designed run monthly in our print publication and for planning and scoping how reserve items will be grouped, Managers have too much clutter to hold suite of services that includes sales and marketing, property for speed and simplicity. Remove debris without using the everyday online at www.ResortTrades. budgeted and tracked based on the property’s common areas, management, billing maintenance and more. SPI is a global onto anything they’re not reading.” filtration system and cut your pool vacuum time in half, without com. Contact Marla at Marla@TheT- buildings, and unit model configurations. This provides for a company with our software installed on five continents shutting down the pool. Hammer-Head cleaning units are made rades.com or call 931-484-8819. reserve management plan that is easily understood providing providing a breakthrough product based on over 30 years of in America and are the #1 choice of military, cruise line, resort, Cunningham Management optimized contributions projecting that sufficient reserve funds industry experience. This includes an advanced user interface, fitness club, and city managers from Key West to Okinawa. Vice President Kevin Mattoni will be available when needed. all major integrations and cloud-based extendible applications. 30 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 31 Supplier Directory SOFTWARE TOWEL SERVICES TRAVEL CLUB TRAVEL INCENTIVES The Resort Magazine WHY ADVERTISE?

Respect. Ask any timeshare industry Timeshare Pro Plus Assured Travel Towel Tracker Global Connections, Inc. 3659 Maguire Blvd #100 5958 Priestly Drive, 2nd Floor professional: Resort Trades is the most 2100 Nelson Ave SE 5360 College Blvd, Suite 200 Orlando, FL 32803 Grand Rapids, MI 49507 USA Carlsbad, CA 92008 widely-read publication in the business. Overland Park, KS 66211 USA Phone: (833)877-7638 Phone 1: (616) 325-2060 Phone: (800) 939-5936 FAX: (321)281-6009 Website: www.toweltracker.com Phone 1: 913-498-0960 Email: [email protected] Reach. The Trades is mailed to every single Website: www.AssuredTravel.com Email: [email protected] Specialty: With Towel Tracker you control and simplify your Email: [email protected] resort in the United States, plus distributed to Website: www.TimeshareProPlus.com towel service. Guests simply swipe their room key and gain Website: http://www.exploregci.com Contact: Randy Fish, ARP Specialty: Assured Travel is an Accredited A+ BBB Rated attendees at industry events. Contact: Dave Heine access to towels. Towel Tracker technology assigns each Specialty: Global Connections, Inc. (GCI) - A highly respected business boasting a 4.5 star YELP rating. Assured Travel Specialty: Cloud-based software handles title transfer towel’s ID to the guest’s room. Guests are responsible for resort developer and leader in the travel club and vacation specializes in tour premiums, exit program and First Day Reputation. The company has been a well- activities, estoppel orders, account verifications and owner each towel and can be charged for unreturned towels. When industry, offering travel club fulfillment and servicing, travel Incentive’s. Our newest product is our CLIX Collection which respected leader in the vacation ownership/ deeding requests: You handle owner communications; we a guest returns a towel, the system recognizes its return. The search engine development, component-based products, provides Resort and Luxury Resort Accommodations. Our system helps staff track inventory. Reduce overhead costs for automate the paperwork! Cloud-based software including private labeled leisure benefits, exit and affinity programs, Holiday Passports Collection is an excellent choice for tour timeshare industry and the Primary Source of towel distribution and pick up, towel inventory and laundry. RequestMyEstoppel.com, HoldMyEscrow.com and JiffyDocs. premium incentives, resort condominium and cruise generation as well as an exit package. Our licensed and com – use individual modules or as a whole. Online software bonded travel agency can customize virtually any type of fulfillment, wholesale and exchange opportunities. GCI is automates forms, collects payments and fees and produces TRADE ASSOCIATIONS travel incentive you desire. the owner and developer of resorts in California, Colorado, documents. Title transfer activities, estoppel orders, account verifications, owner deeding requests: What once took Florida and Tennessee and further owns and leases multiple weeks, now takes only hours! Call for a dem resort condominiums throughout the U.S., Canada, Mexico and the Caribbean. TRAVEL INCENTIVES TELEMARKETING C.A.R.E. Cooperative Association of Resort Exchangers TRAVEL CLUBS AND EXIT PROGRAMS P.O. Box 2803 Harrisonburg, VA 22801 Phone: 800-636-5646 (U.S. & Canada) 540-828-4280 (Outside LogiCall Marketing U.S. & Canada) Executive Tour and Travel Services, Inc. 1232 E Broadway Rd #220 FAX: 703-814-8527 301 Indigo Drive CALL Tempe, AZ 85282 USA Email: [email protected] Daytona Beach, FL 32114 USA Phone 1: 866-224-9650 Phone 1: 602-483-5555 xt. 300 Website: www.care-online.org Assured Travel Email: [email protected] Email: [email protected] Contact: Linda Mayhugh, President 5958 Priestly Drive, 2nd Floor Website: www.ETTSI.com Carlsbad, CA 92008 Website: www.logicall.net Specialty: Established in 1985, C.A.R.E. is one of the Contact: Frank Bertalli Specialty: Day Drives and Mini-Vacs for Timeshare and industry’s leading associations in ethical standards and Phone: (800) 939-5936 Specialty: ETTSI Incentive Premiums helps meet your Vacation Clubs. Direct Mail, Internet Marketing and Inbound value propositions. Its internationally diverse member base Email: [email protected] goals with Industry leading incentive programs in travel Telemarketing includes Resort Developers, Management and Exchange Website: www.AssuredTravel.com and merchandise certificates. ETTSI specializes in offering Companies, HOA’s, Travel Clubs and Wholesalers as well as With our multi-faceted campaigns, it’s never been easier Contact: Randy Fish, ARP sales premiums in support of Timeshare and Travel Club industry suppliers bringing value-added revenue enhancement to generate prospective buyers. With 40 years of industry Specialty: Assured Travel is an Accredited A+ BBB Rated presentations. Receiving the greatest value; your customers knowledge, we know how to keep our clients ahead of the opportunities. Members that possess or seek rentable will be serviced with utmost attention. You are buying direct inventory for fulfillment set the foundation of C.A.R.E. with a business boasting a 4.5 star YELP rating. 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Timeshare Title, Inc. American Hotel & Lodging Educational Institute (AHLEI) 87 Stambaugh Ave., Suite 7 6751 Forum Dr., Suite 220, Allied Group Hospitality Renovation NEWNEW LOOKLOOK Sharon, PA 16146 Orlando, FL 92103 2109 Heck Ave Phone: (724)347-1061 Phone: 800.349.0299 Wall Township, NJ 07753 FAX: (724)347-4310 Email: [email protected] Travel To Go Phone: (732)751-2522 Email: [email protected] Website: www.ahlei.org 7964-B Arjons Drive Fax: (732)751-2646 Website: www.timesharetitle.com Specialty: AHLEI provides hospitality training and professional San Diego, CA 92126 USA Email: [email protected] development solutions for hospitality companies and Website: www.addastar.com Contact: Shari Allen Phone 1: 800-477-6331 ext. 108 individuals working in the industry. Leading hotel brands, Contact: Ken Phillips Specialty: Prompt and accurate timeshare closings with Email: [email protected] management companies, independent properties, and Specialty: The Allied Group has been renovating hotels, escrow service. Staffed with highly trained, experienced associations worldwide turn to AHLEI for hospitality education Website: www.traveltogo.com resorts and conference centers since 1987. We have closing agents to serve our clients with the most efficient, and training resources and professional certification for every Contact: Jeanette Bunn worked with the most prominent ownership groups, NEWNEW FEATURESFEATURES friendly and personalized service. level of employee in every department. Products include Specialty: Travel To go has been specializing for over 27 years management firms and brands throughout the hospitality We take care of all details, including document / deed hospitality-focused online learning, DVDs, skills development, in offering travel club and exit programs, specializing in 8 industry. We are licensed as General Contractors in 40 preparation and recording, collection /disbursement of funds, compliance, and leadership/management development.. days, 7 nights luxury resort accommodations, cruises, hotels, states. Give us a call to get started on your next project 732.751.2522 ext. 139 | www.addastar.com. document distribution and final transfers to the resort. and more at discounted rates with 5-Star service. Our unique, user-friendly website is available to all clients TRANSPORTATION VEHICLES Please contact us to demo our state of the art membership 24/7 to follow the status of their closings. programs. We offer bookings by phone with 5-Star customer Visit our website or call for more information! service or online options 24/7. TOUR GENERATION We are “A+” rated with the BBB, licensed and bonded and MOBILEMOBILE FRIENDLYFRIENDLY offer merchant processing. Timeshare Makeover Club Car Please contact: [email protected] 6601 Cypresswood PO Box 204658 800-477-6331, ext 108 Ste 200 Spring TX 77079 Phone 1: 832-484-1105 Augusta, GA 30917 LogiCall Marketing FAX: 281-895-6222 Phone 1: (888)227-7925 1232 E Broadway Rd #220 Email: [email protected] FAX: (706)863-5808 Tempe, AZ 85282 USA Website: www.timesharemakeover.com Phone 1: 602-483-5555 xt. 300 Email: [email protected] I definitely look at Contact: Joe Aiello Website: www.clubcar.com/us/en/commercial.html Email: [email protected] Specialty: Timeshare Renovations – Conversions – Turn- Contact: Mary Sicard every page of Resort ResortTrades.com Website: www.logicall.net Arounds Specialty: Comprehensive Transportation Solutions Trades each month With one call, Hotel Makeover will plan, design, furnish, Specialty: Day Drives and Mini-Vacs for Timeshare and As the U.S. commercial UTV market leader and the world’s “ Vacation Clubs. Direct Mail, Internet Marketing and Inbound to see what is happening construct and install every interior and exterior renovation largest manufacturer of small four-wheel electric vehicles, you need – beautifully, turnkey, and within budget. Founded Telemarketing ® in the industry. I find it Club Car offers comprehensive transportation planning and in 1998 by a timeshare board member to address massive With our multi-faceted campaigns, it’s never been easier the largest lineup of commercial vehicles in the hospitality very informative and know guest and ownership issues, Hotel Makeover now serves the to generate prospective buyers. With 40 years of industry industry. This includes Carryall® utility vehicles, Carryall street- that others on my team are entire lodging industry with offices nationwide, the industry’s knowledge, we know how to keep our clients ahead of the legal low speed work vehicles (LSVs), Transporter™ passenger reading it, too.” best designers, international buying power, and complete competition. Call today to discuss which marketing platform vehicles, Villager™ passenger vehicles, Street-legal Villager™ construction. is best suited to achieve your goals and learn why we are the low speed passenger vehicles (LSVs) and Café Express™ Jon Fredricks, CEO Welk Resorts LLC PLEASE CALL US TODAY. future of tour generation. merchandising vehicles. Learn more. 30 | The Resort Professionals’ monthly News Journal since 1987 Tell them you saw it in The Trades 931-484-8819 | www.ResortTrades.com | Mar 2018 | 31

TRAVEL INCENTIVES The Resort Magazine WHY ADVERTISE? news about the people and events affecting EARN RESPECT the business since 1987. Respect. Ask any timeshare industry Your ad in The Trades demonstrates an Assured Travel 5958 Priestly Drive, 2nd Floor professional: Resort Trades is the most Penetration. Resort Trades, ResortTrades. understanding of the resort professional Carlsbad, CA 92008 widely-read publication in the business. com and RESORT WEEKLY are essentially and dedication to the highest of standard of Phone: (800) 939-5936 the only media reaching all levels of resort integrity. Our mission is to be of service to Email: [email protected] Reach. The Trades is mailed to every single Website: www.AssuredTravel.com professionals, including a subscriber-base industry professionals. Put simply, our Vision Contact: Randy Fish, ARP resort in the United States, plus distributed to of senior-level executives at development, Statement is: Specialty: Assured Travel is an Accredited A+ BBB Rated attendees at industry events. management and timeshare-related travel business boasting a 4.5 star YELP rating. Assured Travel “Provide readers with unbiased and specializes in tour premiums, exit program and First Day companies. Reputation. The company has been a well- supportive information that will benefit Incentive’s. Our newest product is our CLIX Collection which respected leader in the vacation ownership/ provides Resort and Luxury Resort Accommodations. Our Contemporary. Resort Trades is active on them as they seek to provide their owners Holiday Passports Collection is an excellent choice for tour timeshare industry and the Primary Source of Facebook, Twitter, LinkedIn and Google+. and guests with perfect vacations.” generation as well as an exit package. Our licensed and bonded travel agency can customize virtually any type of travel incentive you desire.

TRAVEL INCENTIVES

Executive Tour and Travel Services, Inc. 301 Indigo Drive CALL OUR SALES TEAM Daytona Beach, FL 32114 USA Phone 1: 866-224-9650 Email: [email protected] Call Marla Website: www.ETTSI.com Carroll at Contact: Frank Bertalli 931.484.8819 Specialty: ETTSI Incentive Premiums helps meet your goals with Industry leading incentive programs in travel and merchandise certificates. ETTSI specializes in offering sales premiums in support of Timeshare and Travel Club presentations. Receiving the greatest value; your customers will be serviced with utmost attention. You are buying direct from the fulfillment company. ETTSI listens, understands the needs of their clients, excel at converting that knowledge strategically and tactically designed sales incentive solutions that work! Distributor Inquiries Welcome TURN-KEY RENOVATION SERVICES Classifieds EMPLOYMENT INVENTORY MARKETPLACE Sales closers and In house personnel needed: Resort Property For Sale Upgrade tens of thousands of club and timeshare owners 31 unit converted motel with large main building on 3+ and exchangers into enhanced club products. On resort acres with more than 20,000 SQ. FT. of space located Allied Group Hospitality Renovation NEW LOOK permanently or as road teams nationwide. Huge money in the ski region of New Hampshire. Local amenities NEW LOOK making opportunity for one, two and four person teams 2109 Heck Ave and activities abound. Suitable for housing, timeshare, for long term employment with reputable company. Great Wall Township, NJ 07753 restaurant, rental apartments, vacation condos, transient Phone: (732)751-2522 upward mobility for good managers. Staffing needed for Fax: (732)751-2646 10 locations. References required. worker housing, and Priced to Sell! Call - 802-373-5068 Email: [email protected] Website: www.addastar.com Send resume to [email protected]; fax to 866-956- Contact: Ken Phillips 6541 or call 866-956-8107. Pure Choice, LLC “PURE POINTS” Specialty: The Allied Group has been renovating hotels, resorts and conference centers since 1987. We have • 10,000 RCI point increments • RCI Club 365 included worked with the most prominent ownership groups, NEWNEW FEATURESFEATURES Vacation Clubs management firms and brands throughout the hospitality • Administration and customer service Vacation Clubs 11,000,000 RCI Points available in industry. We are licensed as General Contractors in 40 Increments of 10 units. Low, low cost per point. Call or • No Maintenance Fee states. Give us a call to get started on your next project • Pay as you go 732.751.2522 ext. 139 | www.addastar.com. text 570-677-0557 • Barclaycard Point of sale Credit Card • Merchant account INVENTORY MARKETPLACE • Online contract software Timeshare Marketers Dream Call Rob 936-499-6224 High RCI Points values, low annual dues, low cost for MOBILEMOBILE FRIENDLYFRIENDLY [email protected] Timeshare Makeover Points Membership, will release inventory as needed and 6601 Cypresswood 100% commission. Ste 200 Spring TX 77079 Text or call 570-677-0557 Phone 1: 832-484-1105 OTHER FAX: 281-895-6222 Want to sell pure points? Email: [email protected] We have the product and the administration. Website: www.timesharemakeover.com You sell, we take care of the client and the back of the Contact: Joe Aiello house. Executive Quest, Inc. Specialty: Timeshare Renovations – Conversions – Turn- ResortTrades.com Online custom web application for ALL of your sales Arounds needs. Executive Quest With one call, Hotel Makeover will plan, design, furnish, Call me. 877-293-8881 construct and install every interior and exterior renovation Keep up with what is happening in the Industry by you need – beautifully, turnkey, and within budget. Founded subscribing to the monthly newsletter written by Keith RCI Points with Merchant Account in 1998 by a timeshare board member to address massive Trowbridge and published by Executive Quest, Inc. Go to 30K to 105K with 1 penny per point mnt fees. guest and ownership issues, Hotel Makeover now serves the www.execq.com and click Subscribe on our Home Page. entire lodging industry with offices nationwide, the industry’s Guaranteed owner walk away after 6 years best designers, international buying power, and complete SaveOn Travel Club enrollment construction. Admin & Customer Service included PLEASE CALL US TODAY. Online Contract Software Call Jeff at 800-863-1770 HIT THE ROAD WE’RE ALWAYS GIVING YOU NEW WAYS TO MAKE MOVES IN THE RIGHT DIRECTION. WE HELP YOU OFFER MORE RESOURCES WITH LESS RESTRICTIONS, MORE ACCESS WITH LESS AGGRAVATION AND MORE FUN WITH LESS FEES. WE’RE LEADING THE WAY TO A NEW ERA OF EXCHANGE.

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