Poetry, Science and New Technologies Marta Del Pozo Ortea University of Massachusetts Amherst, [email protected]

Total Page:16

File Type:pdf, Size:1020Kb

Poetry, Science and New Technologies Marta Del Pozo Ortea University of Massachusetts Amherst, Martaortea@Gmail.Com University of Massachusetts Amherst ScholarWorks@UMass Amherst Open Access Dissertations Fall 9-4-2012 Towards a posthumanist reenchantment: Poetry, science and new technologies Marta del Pozo Ortea University of Massachusetts Amherst, [email protected] Follow this and additional works at: https://scholarworks.umass.edu/open_access_dissertations Part of the Spanish Linguistics Commons Recommended Citation del Pozo Ortea, Marta, "Towards a posthumanist reenchantment: Poetry, science and new technologies" (2012). Open Access Dissertations. 676. https://doi.org/10.7275/yjdd-vv48 https://scholarworks.umass.edu/open_access_dissertations/676 This Open Access Dissertation is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Open Access Dissertations by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. HACIA UN REENCANTAMIENTO POSTHUMANISTA: POESÍA, CIENCIA Y NUEVAS TECNOLOGÍAS A Dissertation Presented by MARTA DEL POZO ORTEA Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY September 2012 Hispanic Literatures and Linguistics iv © Copyright by Marta del Pozo Ortea 2012 All Rights Reserved v HACIA UN REENCANTAMIENTO POSTHUMANISTA: POESÍA, CIENCIA Y NUEVAS TECNOLOGÍAS A Dissertation Presented by MARTA DEL POZO ORTEA Approved as to style and content by: _________________________________________________ Barbara Zecchi, Chair _________________________________________________ Francisco Cota Fagundes, Member _________________________________________________ Vicente Luis Mora, Member __________________________________________ Michael Papio, Unit Director Hispanic Literatures and Linguistics Program Department of Languages, Literatures and Cultures __________________________________________ William Moebius, Department Chair Department of Languages, Literatures and Cultures vi ABSTRACT TOWARDS A POSTHUMANIST REENCHANTMENT: POETRY, SCIENCE AND NEW TECHNOLOGIES SEPTEMBER 2012 MARTA DEL POZO ORTEA, B.A., UNIVERSITY OF OVIEDO, SPAIN M.A., UNIVERSITY OF MASSACHUSETTS AMHERST Ph.D., UNIVERSITY OF MASSACHUSETTS AMHERST Directed by: Professor Barbara Zecchi This interdisciplinary study analyzes the work of two contemporary writers in Peninsular Spanish literature, Agustín Fernández Mallo and Javier Moreno, using the the posthumanist stance that considers the epistemological and ontological continuum and inseparability of contemporary cultural practices. This thesis delves into the interrelationship of their respective work with three main aspects of the 21st century reality: the omnipresent world of images in our culture, the scientific paradigm and the use of new technologies. The study of their work has led me to propose the birth of a new literature that 1. articulates the “pictorial turn” by recognizing how the image, mostly digital, has become the protagonist of the new mode of communication; 2. implements the dialogue between the so called “two cultures” (humanities and sciences). In the sense, both our writers have a scientific background (Fernández Mallo is a physicist and Moreno a mathematician) and 3. shows the emergence of a net of global connections by establishing a dialogue with the world of Internet and new technologies. I ultimately propose that the work of iv Agustín Fernández Mallo and Javier Moreno is part of the Spanish speaking world literary response to the hypercomplexity and entanglement of the present Weltanshauung, one that shows traces of overcoming the paradigm of classical postmodernism by introducing the perspective of reenchantment throughout the above-mentioned vectors: the image, science and new technologies. v RESUMEN HACIA UN REENCANTAMIENTO POSTHUMANISTA: POESÍA, CIENCIA Y NUEVAS TECNOLOGÍAS SEPTIEMBRE 2012 MARTA DEL POZO ORTEA, B.A., UNIVERSIDAD DE OVIEDO, ESPAÑA M.A., UNIVERSIDAD DE MASSACHUSETTS AMHERST Ph.D., UNIVERSIDAD DE MASSACHUSETTS AMHERST Directora: Professor Barbara Zecchi El siguiente estudio de carácter interdisciplinario analiza la obra de dos autores contemporáneos de la literatura española peninsular, Agustín Fernández Mallo y Javier Moreno, desde el posicionamiento posthumanista que considera el continuo y la inseparabilidad tanto epistemológica como ontológica de las prácticas culturales contemporáneas. Esta tesis ahonda así en las relaciones de su respectiva obra con tres aspectos de relieve de la realidad del siglo 21: la omnipresencia de las imágenes en nuestra cultura, el presente paradigma científico y el uso de las nuevas tecnologías. El estudio de su obra me ha llevado a vislumbrar el nacimiento de una nueva literatura que 1. articula el denominado “giro pictórico” al reconocer cómo la imagen, sobre todo la imagen digital, tiene gran protagonismo en nuestro presente modo de comunicación; 2. lleva a cabo un diálogo entre las “dos culturas,” las humanidades y las ciencias (en este sentido, recordemos que nuestros autores tienen una formación científica, Fernández Mallo es físico y Moreno es matemático) y 3. nos muestra la emergencia de una red de conexiones globales al dialogar con el mundo de Internet y vi las nuevas tecnologías. Propongo finalmente que tanto la obra de Augustín Fernández Mallo como la de Javier Moreno es parte de la respuesta del mundo hispano-hablante a la hipercomplejidad y a la fluidez epistemológica del presente Weltanshauung, uno que, como veremos, nos muestra maneras de trascender el paradigma clásico del postmodernismo al introducirnos la perspectiva del reencantamiento a través de los ya mencionados vectores: la imagen, la ciencia y las nuevas tecnologías. vii ÍNDICE Página ABSTRACT ....................................................................................................................... iv RESUMEN ........................................................................................................................ vi LISTA DE FIGURAS ........................................................................................................ xi CAPÍTULO 1. UN REENCANTAMIENTO POSTHUMANISTA ................................................1 1.1 Intro ...................................................................................................................1 1.2 Diagnóstico: Desencanto ...................................................................................7 1.3 Un reencantamiento posthumanista .................................................................21 1.4 Reencantar la imagen, la ciencia y el mundo ...................................................30 2. EL REENCANTAMIENTO DE LA IMAGEN: ―El giro pictórico‖ ....................34 2.2 La apuesta postpoética de Agustín Fernández Mallo .....................................34 2.2.1 Hacia un reencantamiento postpoético: …………………………...51 2.2.1.1 La imagen poética reencantada: sobre círculos y píxeles…………………………………..53 2.2.1.2 El hacedor de imágenes………………………………….64 2.2.1.2.1 ―Una rosa amarilla‖: la tecnología como la ―casa del ser‖…………….67 2.2.1.2.2 ―Mutaciones‖: Nuevos territorios de síntesis…………………..71 2.3 La Tierra prometida de los Cortes publicitarios de Javier Moreno: la salvación de la imagen publicitaria …………………………………….78 2.3.1 El corte trágico: la aniquilación del principio de identidad………..84 2.3.2 El corte como poética: la imagen dialéctica…………………........90 2.3.3 El corte publicitario………………………………………………...94 viii 2.4 El reencantamiento de la imagen digital: los Cortes publicitarios Daniel Martínez a través de los memos de Italo Calvino…………………………..104 2.4.1 Visibilidad……………………………………………………….. 107 2.4.2 La ligereza: la imagen infraleve…………………………………..111 2.4.3 La rapidez del párpado……………………………………………116 2.4.4 La búsqueda de exactitud ……………………………………….. 119 2.4.5 La multiplicidad en red: la imagen rizomática…………………...123 2.4.6 Consistencia: la recuperación de sentidos……………………….. 126 3. EL REENCANTAMIENTO DE LA CIENCIA: Incertidumbre, analogía y retroprogresión ............................................................................................……133 3.1 Verso y Universo: dos mundos reunidos .......................................................133 3.1.1 La tercera cultura ............................................................................133 3.1.2 La ciencia mecanicista: la modernidad y sus desencantos………..138 3.1.3 La incertidumbre postmoderna y el retorno del misterio…………144 3.1.4 Analogía y retroprogresión 3.2 El amor redimensionado por la cienciay la tecnología en Carne de Píxel, de Agustín Fernández Mallo ...............................................................................156 3.3 El viaje alquímico de la mente y la materia en Acabado en Diamante, de Javier Moreno ..........................................................................................166 1.4 Reencantar la imagen, la ciencia y el mundo v 3.3.1 De caverna a caverna: una poética autocreación exnihilo………..170 3.3.2 El valor retroprogresivo del diamante:entre alquimia y evolución.182 4. EL REENCANTAMIENTO DEL MUNDO: ―(Pequeñas) teorías de las multitudes conectadas‖ ..............................................186 4.1 Nuevos holismos: hacia una ontología de la complejidad .............................188 4.2 El modelo radicante en Nocilla Dream, de Agustín Fernández Mallo: Un árbol en el desierto de la postmodernidad ................................................191 4.2.1 Hacia un nuevo paradigma altermoderno………………………...192 4.2.2 Nocilla Dream:
Recommended publications
  • Fingen Deportación Para Cobrar Apoyos
    VIERNES 7 de abril de 2017 Año CI Tomo II, No. 36,374 Ciudad de México 104 páginas $15.00 ADRENALINA Así como da recibe. SIN MIEDO Hirving Lozano, atacante Le pesa la cruz 10 del Pachuca, es el jugador puntos de 33 posibles más golpeado de la liga. Eduardo de la Torre, director ha conseguido La Máquina A LOS en el presente Clausura Seguiré fiel a mi estilo, deportivo del Cruz Azul, se echa la culpa de la crisis del equipo. 2017; está en el lugar HACHAZOS aseguró en entrevista. 15 de 18 equipos. RUSIA EXIGE REUNIÓN DE LA ONU MIGRACIÓN INVESTIGA CERTIFICADOS APÓCRIFOS Fingen deportación para cobrar apoyos El gobierno federal reveló a diputados que detectaron casos de falsos Foto: Reuters Dos buques de guerra de Estados Unidos, desplegados en el mar deportados para conseguir trabajos o programas de asistencia Mediterráneo, lanzaron 59 misiles Tomahawk hacia territorio sirio. POR TANIA ROSAS LA MAYORÍA EN Trump lanza Y VANESSA ALEMÁN EU debe respetar elecciones EU NO QUIERE El Instituto Nacional de Migra- de México: Videgaray a Kelly PAGAR EL MURO ción (INM) informó que hay Una encuesta en Estados mexicanos que mienten y se México espera que el go- sería negativo para am- Unidos revela que 58% ataque en Siria presentan como deportados de bierno de Estados Unidos bos países un gobierno de de los consultados se Estados Unidos para obtener respete nuestro proceso izquierda en México. opone al nuevo gasto que apoyos del gobierno federal. electoral, dijo el canciller En una reunión con representa el muro que AGENCIAS BOMBARDEO La coordinadora del progra- Luis Videgaray al secreta- Kelly, Videgaray reiteró al anunció Donald Trump.
    [Show full text]
  • Ingobernable: All Past Roads Lead to the Future
    Ingobernable: All Past Roads Lead to the Future Today Mediático is delighted to present an article on the Netflix series Ingovernable by Pablo Zavala, Ph.D. candidate at Washington University in St. Louis. His primary research focuses on the representation of “the people,” broadly construed, in Mexican print culture at the beginning of the twentieth century. His dissertation is titled, “Forging a People: Visual Culture in Mexico’s Magazines and Newspapers, 1917-1960,” and analyzes avant-garde, socialist, communist, governmental, and artistic outlets in their dialogue between civil society, artists, and the State in the (re)presentation of the people, or the masses. His academic work has explored similar connections in film, literature, and in contemporary cases of femicides in Ciudad Juárez and their intermedial representations. His article “La producción antifeminicidista mexicana: autoría, representación y feminismo en la frontera juarense” was published in Chasqui in 2016. “Ingobernable: All Past Roads Lead to the Future” by Pablo Zavala When I first heard about Ingobernable (Ungovernable Ibarra, 2017) I was not immediately drawn to it, largely because of my own lack of fondness for the excesses of the telenovela form. But Ingobernable, is a series which makes evident the value of a popular form like the telenovela and even its radical potential (López 1991: 596–606). Ingobernable the new Netflix series makes use of both the telenovela and the political thriller format. It follows in the footsteps of other Netflix popular Spanish-language series Club de Cuervos (Alazraki, 2015), the first one ever created in that language by the online streaming service and Narcos (Bernard, Brancato, Miro, 2015-).
    [Show full text]
  • Digital Original Series
    DIGITAL ORIGINAL SERIES Global Demand Report 2nd Quarter, 2017 Copyright © 2017 Parrot Analytics. All rights reserved. Digital Original Series — Global Demand Report | Q2, 2017 Executive Summary } Netflix once again dominates the world’s digital originals: } Some older titles found success in international markets: In 9 of the 10 markets, teen drama 13 Reasons Why was For example, in Turkey the Netflix sci-fi drama Black the most in-demand title this quarter. Mirror was the most popular digital original this quarter even though the show hasn’t released new episodes } This could well be the quarter of teen dramas: As well since October 2016. as 13 Reasons Why, breakout hit Skam from Norwegian platform NRK TV featured in the top 25 of 9 markets, } This quarter saw the cancellations of the highest profile despite the teen drama not being officially translated Netflix shows to date. Fans did not take the news well: from Norwegian. The social media backlash against the cancellation of Sense8 had a higher demand peak than the show’s } Critical acclaim and demand aligned for Hulu’s The Season 2 release in most markets. Handmaid’s Tale. The highly regarded show appeared in the top 5 in 4 markets. Top Digital Original Series in Q2 2017 13 Reasons Why Black Mirror United tates Turkey nited ingdom Singapore Gerany Canada Australia France Mexico Brazil 2 Copyright © 2017 Parrot Analytics. All rights reserved. Digital Original Series — Global Demand Report | Q2, 2017 Contents Introduction 4 Quarterly Events 5 Demand Trends for Digital Original Series by Market 7 Methodology 28 About Parrot Analytics 29 3 Copyright © 2017 Parrot Analytics.
    [Show full text]
  • Where We Are on Tv 2018 – 2019 Where We Are on Tv 2018 – 2019
    WHERE WE ARE ON TV 2018 – 2019 WHERE WE ARE ON TV 2018 – 2019 2018–2019 Where We Are on TV 1 PB WHERE WE ARE ON TV 2018 – 2019 WHERE WE ARE ON TV 2018 – 2019 3 2 WHERE WE ARE ON TV 2018 – 2019 WHERE WE ARE ON TV 2018 – 2019 Contents 4 From the Desk of Sarah Kate Ellis 5 Methodology 6 Executive Summary 8 Summary of Broadcast Findings 10 Summary of Cable Findings 12 Summary of Streaming Findings 14 Gender Representation 16 Race & Ethnicity 18 Representation of Black Characters 20 Representation of Latinx Characters 22 Representation of Asian-Pacific Islander Characters 24 Representation of Characters With Disabilities 26 Representation of Bisexual+ Characters 28 Representation of Transgender Characters 30 Representation in Alternative Programming 31 Representation in Daytime, Kids & Family Programming 32 Representation on Other SVOD Streaming Services 33 Representation in Spanish-Language Programming 34 About GLAAD 3 2 WHERE WE ARE ON TV 2018 – 2019 WHERE WE ARE ON TV 2018 – 2019 From the Desk of Sarah Kate Ellis GLAAD has tracked the presence of lesbian, gay, Inclusive shows also pay off in the ratings. NBC’s bisexual, transgender, and queer (LGBTQ) characters season nine premiere of Will & Grace counted 15 on television for 23 years, and this year marks our million viewers in the first week of release, ABC’s 14th report since expanding that focus into what is Modern Family ranked in the top 20 broadcast series now the Where We Are on TV (WWAOTV) report among 18-49 year old viewers for the entirety of its in 2005.
    [Show full text]
  • La Voz February 2020.Pdf
    ¡GAANNA UN GLC EN GLCC! SÁBADO, 29 DEFEBRERO | 6PM – 11PM Este día solo llega una vez cada cuatro años–¡esDÍA BISIESTO! Y para celebrar, estamos regalando $56,000 en EFECTIVO y la oportuniddad de saltar a un Mercedes-Benz GLC. GUNLAKECASINO.COM Ser mayores de 21 años y tener un GLC Rewards \XQD LGHQWL²FDFLyQ YiOLGD FRQ IRWR 'HEH HVWDU SUHVHQWHSDUD MXJDU &RQVXOWH HO &HQWUR GH 5HFRPSHQVDVR ZZZ JXQODNHFDVLQRFRP SDUD PiVGHWDOOHV *XQ /DNH 7ULEDO *DPLQJ $XWKRULW\7RGRV ORV GHUHFKRV UHVHUYDGRV 6HDSOLFDQ RWUDV UHVWULFFLRQHV Reflecting on our Economic Affairs Guest Editorial: Rene Perez Rosenbaum, Ph.D. Dr. Flores’ editorial in the January 2020 edition of La Voz asked us to con- are increasingly sider if we are better off today than we were last year. He emphatically an- working as consult- swers no and calls for real change, demanding an economy that helps the ants or contingent middle class and the poor sustain themselves and their families, and that workers, temps, achieves those goals with only one parent working. freelancers, or con- tractors. While non- The evidence on the Michigan and U.S. economy supports Dr. Flores’ view employer firms and that things are getting worse, not better, for the middle class and working contingent jobs poor, particularly in Michigan, ground zero for the Great Repression. While contribute to GDP the economy has been growing and unemployment is currently at histori- and job growth, cally low levels, the number of people who work hard to make a living but workers in the gig still can’t make ends meet continues to grow.
    [Show full text]
  • Virtualis Año 3, Núm. 5, Enero-Junio 2012
    Las Humanidades en el mundo digital Molinos o gigantes Cambio y nuevas tecnologías en las humanidades Ernesto Priani Saisó Leyes restrictivas al desarrollo de Internet Octavio Islas y Noé González La época de la imagen del mundo versión 2.0 Edith Gutiérrez Cruz Internet, gobernanza y transformación social María de la Luz Casas Pérez Ver lo visible: uso de técnicas digitales para el análisis visual Everardo Reyes García Imágenes del cuerpo Alimentación y actividad física en la televisión infantil mexicana María del Roble Mendiola Delgado Gabriela de Lourdes Pedroza Villarreal VIRTUALIS 5 Las Humanidades en el mundo digital ARTÍCULOS CONSEJO EDITORIAL Jacob Bañuelos Capistrán 5 Claudia I. García Rubio Molinos o gigantes Octavio Islas Carmona Cambio y nuevas tecnologías en las humanidades María Elena Meneses Rocha Ernesto Priani Saisó Paola Ricaurte Quijano Osmar Sánchez Aguilar 13 Leyes restrictivas al desarrollo de Internet COORDINADORA Octavio Islas y Noé González DEL CONSEJO EDITORIAL 25 La época de la imagen María Elena Meneses Rocha del mundo versión 2.0 Edith Gutiérrez Cruz COORDINADORES #5 35 Internet, gobernanza y Armín Gómez Barrios transformación social Osmar Sánchez Aguilera María de la Luz Casas Pérez COMITÉ CIENTÍFICO 55 Ver lo visible: Joaquín María Aguirre uso de técnicas digitales para el análisis visual Universidad Complutense de Madrid Everardo Reyes García Richard Cole Imágenes del cuerpo University of North Carolina at Chapel Hill 73 Alimentación y actividad física en la televisión infantil mexicana Mary Lynn Young María del Roble Mendiola Delgado University of British Columbia Gabriela de Lourdes Pedroza Villarreal Francisco García García Reseñas Universidad Complutense de Madrid 90 Leer la mente.
    [Show full text]
  • AP Spanish Language
    AP Summer Work Spanish 2021 Link for AP Spanish Wiki http://www.apspanishadams.pbworks.com Welcome to your new AP Spanish course. Please remember that this is a 3rd year college level course and 3rd year college level attitudes, homework habits, and procedures are expected. This class is just as important as any other AP class and you will have work that needs to be completed and turned in on time with no excuses. ***DO NOT WAIT UNTIL AUGUST TO BEGIN THIS ASSIGNMENT!! It is designed to keep you in touch with Spanish language throughout the summer. Grading: You will be graded on this work as follows and all work must be completed in Spanish. 2)TV/Movie/Radio (Interpretive Communication): 55 points total Choose a variety of stimuli- television, movie and/or radio to work on listening comprehension. This includes internet TV in Spanish and or satellite TV as well as Telemundo or Univision shows Netflix Series, Amazon Prime, Hulu , etc The show should be a Spanish show NOT an English language show streamed in Spanish. ** How much to watch? 8 hours of show- so 8 1 hour shows or 16 30 minute segments. There should be a 1-2 paragraph summaries of the shows. ** Remember to try and use the vocabulary and grammatical structures learned from Spanish 4 and 5 for full credit. 3) News (Interpretive Communication): 45 points total A total of 6 news articles must be read and generally commented on by either a summary or your own views of the news article. The articles should reflect the new themes of the AP Spanish and Culture course.
    [Show full text]
  • Mexican Melodrama in the Age of Netflix: Algorithms for Cultural
    Mexican Melodrama in the Age of Netflix: Algorithms for Cultural Proximity Melodrama mexicano en la era de Netflix: ELIA MARGARITA algoritmos para la proximidad cultural CORNELIO-MARÍ1 DOI: https://doi.org/10.32870/cys.v2020.7481 http://orcid.org/0000-0001-5495-1870 By using algorithms to track the data of their users in Mexico, Netflix has managed to solve the equation of cultural proximity. Since 2015 it has produced original series that include melodramatic traits, even if they align with genres like comedy, biopic and political thriller. Applying industrial and textual analysis, this article argues that Netflix has established a love-hate relationship with Mexican melodrama, making fun of its conventions but using them nevertheless. It concludes that algorithms have the potential to transform Internet TV providers into competitors for local producers. KEYWORDS: Netflix, InternetTV , algorithms, melodrama, cultural proximity, telenovela. Netflix ha resuelto la ecuación de la proximidad cultural en México utilizando algoritmos para monitorear los datos de sus usuarios. Desde 2015 ha producido series originales que muestran rasgos melodramáticos a pesar de pertenecer a géneros como la comedia, la biografía o la acción de trasfondo político. Con base en un análisis textual y de la in- dustria, este artículo sostiene que Netflix ha establecido una relación de amor-odio con el melodrama mexicano, burlándose de sus convenciones pero usándolas al mismo tiempo. Se concluye que el uso de algoritmos tiene el potencial de transformar a los proveedores de televisión por Internet en competidores de los productores locales. PALABRAS CLAVE: Netflix, televisión por Internet, algoritmos, melodrama, proximidad cultural, telenovela.
    [Show full text]
  • Ruinas Del Porvenir: Interacciones Foto-Literarias En Puerto Rico Y Chile
    Título Ruinas del porvenir: interacciones foto-literarias en Puerto Rico y Chile by Gustavo Quintero B.A. in Comparative Literature and Modern Languages, Universidad de Puerto Rico, 2008 M.A in Spanish and Latin American Literature, Universidad de Buenos Aires, 2013 Submitted to the Graduate Faculty of the Dietrich School of Arts and Sciences in partial fulfillment of the requirements for the degree of Doctor of Philosophy University of Pittsburgh 2019 Página de comité UNIVERSITY OF PITTSBURGH DIETRICH SCHOOL OF ARTS AND SCIENCES This dissertation was presented by Gustavo Quintero It was defended on December 2, 2019 and approved by Dissertation Director: Áurea María Sotomayor-Miletti, Ph.D., J.D., Professor, Hispanic Languages and Literatures Juan Duchesne-Winter, Ph.D., Professor, Hispanic Languages and Literatures Elizabeth Monasterios, Ph.D., Professor, Hispanic Languages and Literatures Julio Ramos, Ph.D., Professor Emeritus, University of California, Berkeley ii Copyright © by Gustavo Quintero 2019 iii Abstract Ruinas del porvenir: interacciones foto-literarias en Puerto Rico y Chile Gustavo Quintero, Ph.D. University of Pittsburgh, 2019 This dissertation focuses on the uses of photography and images in the literary works of Eduardo Lalo, Edgardo Rodríguez Juliá, Juan Luis Martínez and Diego Maquieira. Its main goal is to understand why contemporary authors strive to incorporate different forms of the visual into linguistic texts. I argue that in a world full of crisis and ruins (in the material and political realm, in language, in meaning), the image becomes a fruitful means of exploring aesthetic and conceptual problems that lead the viewer into new sensible experiences. My analysis gravitates around three main theoretical points: the role that is given to the spectator (Rancière); the technique of montage as a means of reaching a visual logic (Benjamin); and how this visual logic helps the viewer get immersed into a “syntax of feeling” (Nancy).
    [Show full text]
  • Netflix and the Global Flow of Quality Programming
    Netflix and the Global Flow of Quality Programming Joe Straubhaar, University of Texas at Austin This paper will examine how audiences in Latin American are approaching Netflix as a source of quality programming, relative to their national and regional options. The paper will argue that Latin American audiences are being socially and economically stratified in ways that produce a larger audience for Netflix among the middle and upper middle-class than would have been the case 10 years ago. It is interesting that Netflix is to first major international target countries both for basic operations and for local coproduction. Brazil produced one of Netflix’s initial international hits, Narcos, and in ​ ​ Mexico, is collaborating with several well-known Mexican actors and actresses and local producers to produce both national and regional hits, such as Ingobernable ​ (Ungovernable). Netflix seems to be calculating that Brazil and Mexico, and elsewhere in Latin America as well, will be important markets for them in their global expansion. Working with audience data from Kantar Media, we have the opportunity to examine several possible ideas about Netflix’s strategy toward audiences with actual audience preference data from eight countries in the region including Argentina, Brazil, Colombia, and Mexico as well as several smaller countries. This reveals how audiences are reacting to programming from several world regions including the US Europe and Latin America, see figure 1, which closely resembles Netflix's overall strategy, which gives us a chance to consider how Netflix is approaching programming in the region. It also gives us a chance to see the likely audience response to Netflix's strategy of increased transnational flow from not only the United States, but also Europe and other parts of Latin America.
    [Show full text]
  • Primary & Secondary Sources
    Primary & Secondary Sources Brands & Products Agencies & Clients Media & Content Influencers & Licensees Organizations & Associations Government & Education Research & Data Multicultural Media Forecast 2019: Primary & Secondary Sources COPYRIGHT U.S. Multicultural Media Forecast 2019 Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions In partnership with the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers Co-authored at PQM by: Patrick Quinn – President & CEO Leo Kivijarv, PhD – EVP & Research Director Editorial Support at AIMM by: Bill Duggan – Group Executive Vice President, ANA Claudine Waite – Director, Content Marketing, Committees & Conferences, ANA Carlos Santiago – President & Chief Strategist, Santiago Solutions Group Except by express prior written permission from PQ Media LLC or the Association of National Advertisers, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media and the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers will protect and defend their copyright and all their other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data.
    [Show full text]
  • El Caso Netflix
    Revista Internacional de Cultura Visual, 5(1), 2018, ISSN 2530-4666 © Global Knowledge Academics, Verónica Heredia Ruiz Todos los derechos reservados. http://journals.epistemopolis.org/index.php/imagen NUEVOS MODELOS DE NEGOCIO EN LA INDUSTRIA TELEVISIVA El caso Netflix New business models in broadcast television: The Netflix case 1 VERÓNICA HEREDIA RUIZ 1 Universidad de Medellín, Colombia. KEY WORDS ABSTRACT Cloud television Netflix, a platform with more than 100 million users in the world, has Television programming forever changed the way television is produced and consumed. This Netflix article analyzes how this new television model convergent with Internet Binge watching has transformed the concept of programming and teleclairvoyance through intensified viewing or binge watching. A conceptual review identifies the main theoretical displacements on television, programming and audiences generated by the platform, as well as a documentary analysis of news articles on the subject, and the visualization of the Original contents published until May 2017. PALABRAS CLAVE RESUMEN Televisión en la nube Netflix, una plataforma con más de 100 millones de usuarios en el Programación televisiva mundo, ha cambiado para siempre la forma como se produce y se Netflix consume la televisión. Este artículo analiza como este nuevo modelo de Binge watching televisión convergente con internet ha transformado el concepto de programación y televidencias a través del visionado intensificado o binge watching. A través de una revisión conceptual se identifican los principales desplazamientos teóricos sobre televisión, programación y audiencias generadas por la plataforma, además de un análisis documental de artículos noticiosos sobre el tema, y la visualización de los contenidos originales publicados hasta mayo de 2017.
    [Show full text]