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Overview of Content Accounting

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Overview of Content Accounting Overview of Content Accounting Investor Relations January 2018 Disclosure This presentation is intended to provide additional information to investors on certain accounting matters. This information should be considered in addition to, not as a substitute for or superior to the disclosure contained in our filings with the Securities and Exchange Commission. You should read this discussion in conjunction with the condensed consolidated financial statements and the notes thereto included in our Quarterly Reports on Form 10-Q and our Annual Reports on Form 10-K. Contents. ● Overview ● ASC 920: Entertainment - Broadcasters ● ASC 926: Entertainment - Films ● Financial Statements ● Impact on Cash Flow ● Frequently Asked Questions Overview. Streaming content accounting standards. We use two accounting standards for our streaming content costs. Since we launched streaming in 2007, we have used the guidance of ASC 920: Entertainment - Broadcasting because we started the streaming service with content that we license (rather than own). ● We license both Netflix originals (such as House of Cards and Orange is the New Black) as well as 2nd run titles, such as Shameless and How to Get Away with Murder Beginning in 2016, we also now apply the guidance of ASC 926: Entertainment - Films for the original content that we self-produce and where we own the intellectual property. ● We believe the benefits of self-producing content include lower costs (no studio middle-man), ownership of the intellectual property, which allows us to potentially monetize in different ways (eg, licensing & merchandising) and greater rights flexibility (global rights, exclusivity) Examples. 2nd Run movies & Netflix Originals (Branded) TV shows Type of content Self-produced Licensed Licensed Stranger Things, The OA, House of Cards (MRC), Shameless (Showtime), Dave Chappelle, Orange is the New Black How to Get Away with Ingobernable, Ridiculous (Lionsgate), Iron Fist Murder (ABC), Friends Examples 6, Santa Clarita Diet, 3%, (Marvel), Narcos (Warner Bros.), Captain A Series of Unfortunate (Gaumont), Bloodline America: Civil War Events (Sony) (Disney) Amortization methodology. ● The amortization schedule for content is based on historical and estimated viewing patterns and is reviewed quarterly ● Our content library is amortized on an accelerated basis ● Content assets are amortized over the shorter of the title’s window of availability or estimated period of use or 10 years ● On average, over 90% of a licensed or produced streaming content asset is expected to be amortized within four years after its month of first availability. ● First run topical programming like talk shows are expensed upon airing ASC 920: Entertainment - Broadcasters. Criteria for ASC 920. ASC 920 specifies that a broadcaster shall account for a license agreement for program material as a purchase of rights Under ASC 920, the following 3 criteria must be met in order for the content we license to qualify for asset recognition: ● The cost of each title is known or reasonably determinable ● The title (source file) has been received ● The title is available for first showing ASC 926: Entertainment - Films. We use ASC 926 for produced assets. For content that we produce, we capitalize the costs associated with production, including development cost, direct costs and production overhead. These amounts are included in "Non-current content library, net" in our balance sheet. Produced assets are included in non-current content library Financial statements. Content accounting in our financials. Balance sheet ● Total cost of titles is recorded as assets in the content library ● Total unpaid cost of titles is recorded as a liability Income statement ● The asset is amortized over the shorter of the title’s window of availability or useful life ● Amortization expense is recorded in cost of revenue Cash Flow Statement ● Additions to streaming content library = total gross additions (not cash paid) ● Change in streaming content liabilities = net change in liabilities resulting from payments and library additions, both current and non-current ● Amortization of content library = adjusts for the non-cash expense included in net income Balance Sheet. Available licensed content assets expected to be amortized in next 12 mos. Non-current content assets include produced assets and available licensed assets expected to be amortized beyond 12 mos. Content payments due within 12 months Content payments due > 1 year Income Statement. Content amortization included in cost of revenue and broken out in our segment disclosure Cash Flow Statement. Includes content amortization from P&L Gross additions to content library Change in content liabilities (ST & LT) Content amortization Cash for DVD content Streaming Content Obligations. Streaming content obligations include amounts related to the acquisition, licensing and production of streaming content. An obligation for the production of content includes non-cancelable commitments under creative talent and employment agreements. An obligation for the acquisition and licensing of content is incurred at the time we enter into an agreement to obtain future titles. Those that are not reflected on the balance sheet do not yet meet asset recognition criteria (see slide 9) ● Either will never meet asset recognition criteria because cost per title unknown or ● Cost per title is known but titles are not yet available for showing ● These obligations reflect content costs that will be recorded to the income statement in the future once the 3 criteria for ASC 920 are met ● ESPN and Fox have similar obligations related to their sports programming commitments Streaming Content Obligations. ● Certain agreements include the obligation to license rights for unknown future titles, the ultimate quantity and/or fees for which are not yet determinable as of the reporting date and are not included in streaming content obligations. Traditional film output deals or certain TV series license agreements where the number of seasons to be aired is unknown, are examples of these types of agreements. ● These unknown obligations are expected to be significant and we believe could include approximately $3 billion to $5 billion over the next three years, with the payments for the vast majority of such amounts expected to occur after the next twelve months. Once we know the title that we will receive and the license fees, we include the amount in the contractual obligations table. Impact on Cash Flow. Cash costs for original content are more front end loaded. ● For produced original content, we often cash flow the production costs during the content creation process prior to completion and release on the Netflix service. This could be years in advance of a release date. ● This also creates a content asset with a useful life well into the future ● For licensed originals, cash payment terms also generally exceed expense in the early years. ● Payment for second window and catalog licensed content is generally upon delivery and over the window of availability Frequently Asked Questions (FAQ). FAQ. You have discussed your ratio of cash spending on content to P&L spending on content. What does this refer to? ● This ratio is our cash spending on content (as derived from our cash flow statement) divided by our content amortization (which flows through our income statement) ● This ratio is an indicator of the timing differences between cash payment terms on content vs. the content expense recognition ● Cash payments are more front end loaded, especially for produced content which we must fund during the production process before the content is completed and available for viewing FAQ (continued). How do I calculate your cash spending on content? ● Cash spending on content can be derived from our cash flow statement. The sum of Additions to Streaming Content Assets and the Change in Streaming Content Liabilities equates to our cash spending on streaming content ~$8.9 bil. in cash spent on streaming content in 2017 vs. $6.2 bil. in content amortization, resulting in a 1.4x ratio of cash spend on content to P&L content spend ratio FAQ (continued). Can I divide your content amortization by your content library to derive an indication of your average amortization term or changes in your amortization schedules? ● No, because our content library is presented net of amortization, not on a gross basis ● In addition, content is amortized on an accelerated basis ● Our amortization in any given period is also affected by the mix of content as different categories of content are amortized on different schedules (based on historical and projected viewing patterns) FAQ (continued). What is your process for determining possible impairment of your content library? ● We review our content library in aggregate at the operating segment level to evaluate if there are any changes in circumstances that signal a change in the expected useful life of the content ● We also review at a title level if a specific title is pulled down permanently or expected to be abandoned ● Content assets will be stated at the lower of unamortized cost, net realizable value or fair value if an impairment is identified Thank you. .
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