Must-See Neighborhoods

Home , Altino Arantes Building, Anima Mundi (event), Instituto Butantan, Jardim da Luz, Marco Zero (São Paulo)

Each region of the metropolis has a unique identity, allowing for a wide range of tours and activities. To make the most of this diversity, simply choose a direction, follow our suggestions and get ready to know your favorite part of town Photo credits: ©, © Jair Magri , © Andréa D’Amato Andréa D’Amato Jair Magri , © Photo credits: ©, © Centro, Liberdade, and Bela Vista

R. Gen. Osório Av. Dq. de Caxias

Av. Rio Branco Av. São João Luz Luz

R. Aurora Av. Ipiranga Av. do Estado Av. São João R. do Arouche

São Bento República República

Av. do Estado

Av. Nove de Julho R. da Consolação R. Líbero Badaró Anhangabaú

Av. Radial Leste-Oeste Av. Nove de Julho Sé R. Maria Paula

Pça. Dr. João Mendes

Rua da Glória

Liberdade Av. Nove de Julho Vd. Jaceguai

R. Rui Barbosa Av. Radial Leste-Oeste

ís Antônio R. Barão de Iguape

R. Treze de Maio

Av. Brig. Lu

Av. da Liberdade

cityofsaopaulo.com must-see neighborhoods

Imposing buildings, squares and BANCO DO BRASIL CULTURAL CENTER monuments dot the streets of Centro Neo-classic meets art nouveau style in this (Downtown), forming the historical building, which houses a theater and background against which millions of has three floors for exhibitions. R. Álvares people go about every day. Whatever Penteado, , Centro; -. your rhythm, almost all the sights on ALTINO ARANTES BUILDING The top of this the surroundings of the Marco Zero (a -meter-high building, inaugurated in , monument marking the center of the offers a privileged view of the city. R. João Brí- city) can be visited on foot, by bus or cola, , Centro; -. Monday through by subway. Right in front of the Ca- Friday, am to pm. tedral da Sé, this monument is vivid CRAFTS MARKET AT PRAÇA DA REPÚBLI- in the memories of those who helped CA Paintings and sculptures, many of which build the metropolis. Bela Vista, a done during the day by artists, draw visitors’ former Italian settlement, maintains attention amidst clothes, costume jewellery traditions like the tarantella in its can- and handicrafts. Saturdays and Sundays. tinas, as well as the Festa de Nossa FLEA MARKETS On Sundays, antiques, from Senhora da Achiropita, held in August. pottery to toys, are sold at the stalls of Praça Liberdade, the cradle of the Japanese colonization in the last century, is home to flea markets, restaurants and new Far Eastern immigrants, which help to bring to light di!erent aspects of the Asian culture.

ATTRACTIONSI CAIXA CULTURAL This art deco building, the former headquarters of a major bank in São Paulo, hosts state-of-the-art temporary exhibitions and a museum that keeps a record of the institution’s history since , the year of its foundation. Pça da Sé, , Centro; - ; caixacultural.com.br. CATEDRAL METROPOLITANA DE SÃO PAU- LO The cathedral, one of the largest churches in neo-gothic style in the world, shelters in its crypt (visits allowed) the remains of some of São Paulo’s historical characters. Pça da Sé,

Photo credit: Jair Magri Photo credit: s/n, Centro; -. Mosteiro de São Bento: a brunch spot

cityofsaopaulo.com Municipal Theater: still more beautiful and resplendent after a thorough restoration

Dom Orione. On weekends, at Praça da Liber- s/n, Centro; -; mosteiro.org.br. dade, the highlights are the handicraft and the PATEO DO COLLEGIO Site of the city’s foun- typical Eastern food. dation, it houses the Museu do Padre Anchie- LARGO SÃO FRANCISCO Site of the ba- ta, a church and a cafe. Pça. Pátio do Colégio, , roque church of Saint Francis of Assisi and the Centro; -. rococo-style church of Chagas do Seraphico MUNICIPAL THEATER Inspired by the Opera Pai Francisco, as well as USP’s Law School. de Paris, it celebrated its th anniversary in MUNICIPAL MARKET Fruit stalls, emporiums , when it reopened after a thorough res- and butcher shops divide attentions with the toration. Its stage, totally revamped, hosts snack bars at the food court, which serve the concerts, operas and dance spectacles. Pça. traditional bologna sandwich and cod-ﬁlled Ramos de Azevedo, s/n, Centro; -. pastel. R. da Cantareira, , Centro; - ; mercadomunicipal.com.br. ACCOMMODATIONI MOSTEIRO DE SÃO BENTO Famous for the HOTEL PERGAMON This design hotel has masses with Gregorian chants, it also has a comfortable suites, free internet and fa- shop beside the sacristy where monk-made cilities for events. R. Frei Caneca, , Centro; bread and cakes are sold. Lg. de São Bento, -; pergamon.com.br.

cityofsaopaulo.com must-see neighborhoods

MARABÁ HOTEL A classic hotel in down- invention of bauru, a sandwich with roast beef, town, recommended by Guia Brasil as tomatoes, pickles and melted cheese. Lgo. do the best option in the region. Av. Ipiranga, , Paiçandu, , Centro; -. Centro; -; hotelmaraba.com.br. RONG HE Though the glass wall, one can see NOVOTEL JARAGUÁ Comfortable, it has the Chinese technique to make pasta. After all apartments in the heart of the city. R. Martins the stretching and pulling, it reaches the right Fontes, , Centro; -; novotel.com. thickness for dishes such as pork stew. R. da TRAVEL INN BRASTON SÃO PAULO The Glória, -A, Liberdade; -. large and serious hotel lobby is home to a bar, SUSHI YASSU The restaurant has been open a coffeehouse and a piano. R. Martins Fontes, for almost years; its menu preserves the , Centro; -; travelinn.com.br. traditions of Japanese cuisine, with no room for innovations. R. Tomás Gonzaga, , Liber- FOODI dade; -. FAMIGLIA MANCINI Before the tasty pasta, it TERRAÇO ITÁLIA Enjoy the sophisticated is worth sampling the rich buffet of antipasti. Italian cuisine and the amazing view from the R. Avanhandava, , Centro; -. top of Itália Building. Av. Ipiranga, , , st PONTO CHIC The snack bar is known for the and nd floors, Centro; -.

SHOPPINGI GALERIA DO ROCK Almost half a century old, the building gathers shops selling vinyls and clothes dedicated to rock. Av. São João, , or R. de Maio, , Centro. RUA DE MARÇO AND SURROUNDINGS Popular shopping area, selling haberdashery, household appliances, decoration, costume jewellery, and fabrics. The streets are always crowded on weekends and holidays.

NIGHTLIFEI BAR BRAHMAThe bar oﬀers a varied program of live music; it is located on the famous corner celebrated in the song “Sampa”. Av. São João, , Centro; -, barbrahmasp.com. BAR DA DONA ONÇA Specializing in unso- phisticated but extremely tasty appetizers, as well as drinks such as the amigo da onça, made with cashews. Av. Ipiranga, , Copan Build-

Photo credits: Jair Magri Photo credits: Rong He: Chinese taste and tradition ing, Centro; -.

cityofsaopaulo.com Pacaembu, Higienópolis, and Barra Funda

Av. Mq. de São Vicente

Av. Antártica Palmeiras - Barra Funda Barra Funda Terminal Rodoviário Barra Funda Av. Francisco Matarazzo

Av. Pacaembu

Pq. Água Branca Santa Cecília

Av. Sumaré R. Turiassu

Mal. Deodoro

Perdizes

Av. Angélica

Pacaembu Av. Pacaembu Av. Higienópolis

Estádio Av. Angélica Pacaembu

R. da Consolação

cityofsaopaulo.com must-see neighborhoods

Restaurants in Higienópolis o!er international menus, living up to São Paulo’s reputation as a gastronomic capital. From Brazilian ﬂavors to Ar- gentine barbecue, there is room for Italian, French, and even North American food. Nearby, it is worth trying a well-known national snack: the pastel, usually sold at open-air markets, which is the attraction on a stall right in front of the Estádio do Pacaembu. Popular passion has turned this venue into a true soccer temple; it also houses a museum dedicated to the beautiful game. Barra Funda, a neighborhood that has had a remarkable development in the last years, boasts options such as the Memorial da América Latina and an intense nightlife. Água Branca Park: the atmosphere of a farm and the green areas please the public

ATTRACTIONSI CASA GUILHERME DE ALMEIDA The last the Brazilian modernism. R. Alagoas, , dwelling of the modernist poet houses his Higienópolis; -; faap.br/museu. publications, the original furniture and an art MUSEU DO FUTEBOL AND ESTÁDIO DO collection. R. Macapá, , Pacaembu; - PACAEMBU Audiovisual projections on ; casaguilhermedealmeida.org.br. screens, tv monitors and displays deliver a MEMORIAL DA AMÉRICA LATINA The archi- thorough account of the history of Brazilian tectural complex designed by Oscar Niemeyer soccer. The museum is located underneath the hosts exhibitions, shows, and festivals; it is stadium bleachers. Pça. Charles Miller, s/n, Pa- also the site of a center for Latin American caembu; -; museudofutebol.org.br. arts and sciences studies. Av. Auro Soares de ÁGUA BRANCA PARK Reminiscent of a farm, Moura Andrade, , Barra Funda, -; with poultry wandering freely, the park hous- memorial.org.br. es an animal exhibition center and an aquari- MUSEU DE ARTE BRASILEIRA (FAAP) Re- um, as well as a playground for children and a nowned for its ﬁne temporary exhibitions, the range of cultural activities. Av. Prof. Francisco museum also shelters a collection of , Matarazzo, , Barra Funda; -; par-

Photo credit: Madalena Leles pieces, whose highlights are works from queaguabranca.sp.gov.br.

cityofsaopaulo.com FOODI DINER The venue from award-winner chef Benny Novak is dedicated to varied pre- sentations of tender hamburgers and other specialties from the North American cuisine. R. Pará, 210, Higienópolis; 3661-1219. PARRILLA PORTEÑA Their specialty are Argentine beef cuts grilled on a barbecue, such as ojo de bife and asado de tira.This is a spin-off of a restaurant in Itaim Bibi. R. Bahia, , Higienópolis; -. BENJAMIN ABRAHÃO MUNDO DOS PÃES Crackling bread and a ring-shaped bun with chocolate and walnuts are the famous recipes in this bakery. R. Maranhão, , Higienópolis; -. BARCELONA Another traditional bakery in Higienópolis, renowned for its ciabattas and © stuffed baguettes. R. Armando Penteado, , Parrilla Porteña: Argentine meat Higienópolis; -. CARLOTA International influences, com- bined with Brazilian ingredients and season- BUENOS AIRES PARK Its gardens and alleys ings bring life to what chef Carla Pernambuco are adorned with sculptures. One of them lies calls “multicultural cuisine”. R. Sergipe, , at the so-called “Mothers’ Square”, where Higienópolis; -. children are taken for walks and some sun- DULCA The highlight on the counters of this bathing. Av. Angélica, s/n (near the on Av. bakery is the sonho, smooth dough balls filled Higienópolis), Higienópolis; -. with vanilla pastry cream. Other suggestions include pies, éclairs and snacks. R. Itacolomi, ACCOMMODATIONI , Higienópolis; -. HOLIDAY INN EXPRESS A compact but com- JARDIM DE NAPOLI The polpettone alla par- plete structure, with ample rooms. Located megiana (meatball with mozzarella and to- near the Barra Funda bus and subway termi- mato sauce) is one of the most popular dishes nal. R. Dr. Homem de Melo, , Higienópolis; in this traditional Italian cantina, which also -; hinnbrasil.com.br. serves delicious pizzas for dinner. R. Martinico TRYP HIGIENÓPOLIS A hotel with apart- Prado, , Higienópolis; -. ments and a conference center, within easy LA BRASSERIE ERICK JACQUIN The restau- reach to Estádio do Pacaembu. R. Maranhão, rant is named after the chef, famous for the ; -; solmelia.com.br. foie gras recipes and for creating inventive

cityofsaopaulo.com must-see neighborhoods

dishes with impeccable presentation. It is pos- NIGHTLIFEI sible to make reservations for a special menu BERLIN Eventual gigs, an intimist dancefloor dinner, served in the kitchen. R. Bahia, , with rock, blues and Latin music. R. Cônego Higienópolis; -. Vicente Miguel Marino, , Barra Funda; - PASTEL DA BARRACA DO ZÉ Try this snack ; clubeberlin.com.br. made of deep-fried pastry and filled with CLASH CLUB A shed with -meter-high walls minced meat, cheese, or a number of assorted receives up to people in nights full of rock, fillings. Pça. Charles Miller, Pacaembu. Thurs- house and electro. R. Barra Funda, , Barra days and Saturdays, from : am to : pm. Funda; -; clashclub.com.br. D-EDGE This venue is usually listed among SHOPPINGI the best electronic music venues in the world. SHOPPING PÁTIO HIGIENÓPOLIS More Av. Auro Soares de Moura Andrade, , Barra than shops gathered in an eclectic build- Funda; -; d-edge.com.br. ing. A skylight sheds natural light onto the VILLA COUNTRY Dedicated to country mu- food court. The mall also houses a -seat sic, the venue is , sq m wide and has theater and cinemas. Av. Higienópolis, , several rooms. Av. Francisco Matarazzo, ,

Photo credits: © Jair Magri, © Priscila Boﬀo Photo credits: © Higienópolis; -. Barra Funda; -; villacountry.com.br.

cityofsaopaulo.com Paulista Avenue, Consolação, Jardins and Ibirapuera

Av. Dr. Arnaldo Clínicas Paulista

Al. Santos Consolação

Av. Paulista

Av. Rebouças Bela Vista

Pq. R. Haddock Lobo Trianon Trianon-Masp

R. Treze de Maio

R. Pe. João Manuel Av. Paulista

R. Oscar Freire

R. Augusta Al. Santos

Jardim Paulista Brigadeiro

Av. Nove de Julho

Av. Brasil

Av. Brig. Luís Antônio

Av. São Gabriel

Av. Vinte e Três de Maio

Pq. Ibirapuera

cityofsaopaulo.com must-see neighborhoods

Along 120 years, Paulista Avenue has several shops on the ground ﬂoor, which oc- become a portrait of São Paulo’s his- cupies an entire block, there is a Caixa Cultural tory. On one side of the avenue, me- exhibition area (-) and a huge book- mentos of the co!ee barons remain shop, Livraria Cultura (-), which also in the design of Casa das Rosas, by manages the local theater and cinema (- Ramos de Azevedo. On the other ). Av. Paulista, ; ccn.com.br. side, the imposing Conjunto Nacio- ITAÚ CULTURAL A multicultural space with nal is a symbol of the concrete wall theater, dance, courses, themed exhibitions that was erected towards Consola- and a large media resource center. Av. Pau- ção Street from the 1960s onwards. lista, ; -; itaucultural.org.br. The construction of MASP also dates MUSEU DE ARTE DE SÃO PAULO (MASP) from this period, when the avenue The large collection encompasses paintings had begun to share attentions with by artists such as the impressionists Monet, other metropolitan landmarks, such Renoir, and cubist Pablo Picasso. The free as the Ibirapuera Park. But Paulista span below the museum, a symbol of the me- Avenue has always embodied the tropolis, holds an antiques fair on Sundays. Av. transformations of the city. Today, Paulista, , -; masp.art.br. together with the bustling adjacent area called Jardins, it remains as an open promenade for all walks of life, inhabitants and tourists alike.

ATTRACTIONSI CASA DAS ROSAS Dedicated to poetry, this cultural space occupies a s mansion, which holds some , volumes at the Bi- blioteca Haroldo de Campos (-). It oﬀers arts and writing workshops, as well as soirées. Av. Paulista, ; -; casadas- rosas-sp.org.br. FIESP CULTURAL CENTER It houses the Tea- tro Popular do Sesi, a lending library, a comics collection and a wide area for exhibitions of contemporary art and multimedia. Free entry for most activities. Av. Paulista, ; - ; sesisp.org.br/centrocultural. CONJUNTO NACIONAL The tower holds

Photo credit: Andréa D’Amato Photo credit: several oﬃces and apartments. Among the Casa das Rosas: a relic on Paulista Avenue

cityofsaopaulo.com © Hotel Emiliano: the luxury accommodation includes exclusive services, such as a pillow menu

ACCOMMODATIONI its decoration, as well as modern and well- EMILIANO Guests, very often celebrities equipped rooms. R. Joinville, , Ibirapuera; from the artistic world and international -; accorhotels.com.br. models, are pampered with massages, butler RENAISSANCE Rooms are equipped to cater services and a pillow menu. R. Oscar Freire, for every need of a businessman. Three res- , Jardins; -; emiliano.com.br. taurants are located in the hotel. Al. Santos, FASANO Within the hotel are the traditional , Jardins; -; marriottbrasil.com. namesake restaurant and the Baretto bar. MERCURE GRAND HOTEL IBIRAPUERA The rooms are extremely comfortable and Luxury accommodation with a hallmark: elegant. R. Vitório Fasano, , Jardins; - some suites overlook the Ibirapuera Park. R. ; fasano.com.br. Sena Madureira, , Ibirapuera; -; INTERCONTINENTAL Situated at one block accorhotels.com. from Paulista Avenue, the hotel offers large TIVOLI MOFARREJ Right beside Trianon rooms and efficient services. Al. Santos, , Park, it offers super comfortable rooms, a Jardins; -; ihg.com. starred Spanish restaurant and the most PULLMAN IBIRAPUERA The first unit of this complete hotel spa in town. Al. Santos, ; hotel chain in Brazil, it displays good taste in Jardins; -, tivolihotels.com.

cityofsaopaulo.com must-see neighborhoods

HOTEL UNIQUE The half-moon design of the are among the findings in this four-floored building was created by Ruy Ohtake, while gallery. R. Augusta, , Jardins; -. João Armentano was in charge of the decoration of rooms, some of which have curved NIGHTLIFEI walls. Av. Brigadeiro Luís Antônio, , Jar- CASA DE FRANCISCA This centennial town- dins; -; hotelunique.com.br. house receives intimist gigs that join different generations of Brazilian artists, from FOODI Jorge Mautner to Marina de La Riva. R. José CHEZ LORENA A pleasant and laid-back am- Maria Lisboa, , Jardins; -. biance at lunchtime and dinnertime, when BALLROOM A glamourous night club with the atmosphere resembles a night club. Ap- electronic music, boasting a lounge, a dance- petizers include bruschettas and octopus floor and VIP boxes. R. Augusta, 3000, Jardins; skewers with mushrooms. Al. Lorena, 1989, 4328-3001; ballroom.com.br. Jardins; 3081-2966. ROYAL CLUB The intimate pub atmosphere DALVA E DITO Chef Alex Atala’s second draws a modern public. Renowned DJs take establishment, dedicated to flawlessly ex- turns at the pickups. R. da Consolação, 222, ecuted trivial dishes such as galinhada (rice Consolação; 3129-9804; royalclub.com.br. stew with chicken) and pork in the can with mashed potatoes and pequi. R. Padre João Manuel, , Jardins; -. GALERIA DOS PÃES Not just a simple bakery, it’s more like a snackbar meets wine- house and emporium, together with a wide range of different breads, cold cuts and dain- ties from the patisserie. R. Estados Unidos, , Jardins; -. RITZ In a modern and bustling atmosphere, young waiters serve casual meals and well- grilled hamburgers. Al. Franca, , Jardins; -. Z DELI For years, it has been offering traditional Jewish recipes, prepared by the own- er, Polish Lonka Lucki. Al. Gabriel Monteiro da Silva, , Jardins; -.

SHOPPINGI GALERIA OURO FINO Vintage shops, un- conventional accessories, daring hairdress- ©

Photo credits: © Jair Magri, © Fernanda Frazão Photo credits: © ers, and even an oﬃce for collaborative work Dalva e Dito: contemporary Brazilian dishes

cityofsaopaulo.com Pinheiros and Vila Madalena

Av. Heitor Penteado

Sumaré

Av. Dr. Arnaldo

Vila Madalena Av. Paulo VI

R. Aspicuelta

R. Fradique Coutinho Cemitério São Paulo

R. Henrique Schaumann R. Mourato Coelho

R. Dep. Lacerda Franco R. Cardeal Arcoverde

R. Teodoro Sampaio

Pinheiros Av. Rebouças

Av. Pedroso de Noraes Av. Brasil

R. dos Pinheiros

Faria Lima

Av. Brig. Faria Lima

R. Sampaio Vidal Av. Rebouças Jardim América

Av. Eusébio Matoso

cityofsaopaulo.com must-see neighborhoods

In the 1970s, Vila Madalena was the place of choice for artists and stu- dents, since it was within easy access to the Universidade de São Paulo and rents were low. From this point on the district acquired a reputation for bohemian life in São Paulo. Many workers’ houses were replaced by countless bars and restaurants, which attract locals and tourists till the wee hours. But the steep streets of the area are not less busy during the day. Besides the nightlife, several townhouses shelter workshops, galleries, bookshops, cafes and other nooks and crannies for cool shopping.

ATTRACTIONSI ÍMÃ FOTO GALERIA Major names of Brazil- Tomie Ohtake Institute: art and architecture ian photography are gathered in this gallery’s collection. R. Fradique Coutinho, , Vila Madalena; -; imafotogaleria.com.br. GOLDEN TOWER All suites have bathtubs. TOMIE OHTAKE INSTITUTE Five rooms re- The hotel also holds a nice Mediterranean ceive arts, architecture and design exhibitions restaurant and a business center, available in this cultural center. Av. Brig. Faria Lima, hours a day. R. Dep. Lacerda Franco, , Pin- , entrance on R. Coropés, Pinheiros; - heiros; -; goldentowerhotel.com.br. ; institutotomieohtake.org.br HOWARD JOHNSON FARIA LIMA Three PRAÇA DO PÔR DO SOL The sunset behind of the hotel floors are exclusive for women; the city skyline is the setting for pictures of these rooms have hairdryers, chocolates and families, youngsters and couples. Pça. Cel. flowers. Located m from a subway sta- Custódio Fernandes Pinheiro, s/n, Pinheiros. tion. R. Tavares Cabral, , Pinheiros; - ; astron.com.br. ACCOMMODATIONI QUALITY FARIA LIMA The hotel offers free GEORGE V Wide apartments and suites, both internet connection in the apartments, meet- with kitchen, make up the units of this ing rooms, events area, swimming pool, building designed by architect Ruy Ohtake. sauna and a sun deck. R. Diogo Moreira, , R. Roquete Pinto, , Pinheiros; - and Pinheiros; - and -, atlan-

Photo credit: Elaine Ianicelli -; george-v.com.br. ticahotels.com.br.

cityofsaopaulo.com FOODI down the fried rice balls and dishes such as ADEGA SANTIAGO Tapas and tostadas, the feijão tropeiro. Pça. Benedito Calixto, , Pi- Spanish version of Italian bruschettas, come nheiros; -. as appetizers. The wine list encompasses DON CURRO Rice, saffron, shrimps, squids, more than labels. R. Sampaio Vidal, , and chicken are the ingredients for the authen- Pinheiros; -. tic Spanish paella prepared at the restaurant. AK VILA Chef Andrea Kaufmann suggests R. Alves Guimarães, , Pinheiros; -. a short and constantly renewed menu, with LAS CHICAS A partnership between chefs Jewish influences. R. Fradique Coutinho, , Carla Pernambuco and Carolina Brandão, this Vila Madalena; -. small restaurant serves salads and hot dishes; BUTTINA It occupies a s mansion with it is also a delicatessen. R. Oscar Freire, , a garden in the backyard. Homemade pasta Pinheiros, -. and tomato sauce bring flavor to the dishes MANÍ European cuisine with Asian touches on the menu, such as papardelle al ragu. R. and Brazilian secrets. In , it ranked st João Moura, , Pinheiros; -. among the best restaurants on British maga- CONSULADO MINEIRO More than labels zine Restaurant. The vegetarian origin of the of cachaça will whet your appetite and wash recipes results in light meals that delight the female public. R. Joaquim Antunes, , Pi- nheiros; -. MERCEARIA DO CONDE The balanced and varied menu suggests dishes such as the pumpkin risotto and the Tunisian salad. R. Joaquim Antunes, 221, Pinheiros; 3081-7204. VECCHIO TORINO Original works by Volpi, Lasar Segall and Gustav Klimt ornament the venue’s rooms, where state-of-the-art recipes of pastas and risottos compose an Italian menu with no room for innovation. R. Tavares Cabral, , Pinheiros; -.

SHOPPINGI ALAMEDA GABRIEL MONTEIRO DA SILVA The street is a benchmark when it comes to decoration and design, gathering more than stores between Faria Lima Avenue and Brasil Avenue, in Pinheiros. FEIRA MODERNA Handicraft, fashion, cos- © tume jewelry, design objects and a friendly Maní: a pleasant eating atmosphere cafe are disposed around a garden. R. Fradique

cityofsaopaulo.com must-see neighborhoods

Coutinho, , Vila Madalena; -. NIGHTLIFEI LÁ DA VENDA Ripened cheese from Serra ASTOR One of the best barmen in São Paulo da Canastra (MG) is the ingredient giving a works here. Use the drinks to wash down special taste to chef Helena Bacellar’s cheese simple but flavorful appetizers and dishes. R. rolls. The shop is a grocery meets snack bar. R. Delfina, , Vila Madalena; -. Harmonia, , Vila Madalena; -. BAR SECRETO Madonna’s visit in and LIVRARIA DA VILA A cozy ambiance, savvy the mystery of the bar’s name has brought salespeople, an outdoor cafe and more than the House music club to the forefront. R. Ál- , books attract readers. The bookstore varo Anes, , Pinheiros; -. has five other branches in the city. R. Fradique FILIAL Paulistanos and tourists congregate in Coutinho, , Pinheiros; -. this traditional spot, crowded from the happy RUAS TEODORO SAMPAIO AND CARDEAL hour to the wee hours. R. Fidalga, , Vila ARCOVERDE The former is famous for its Madalena; -; barfilial.com.br. several shops selling furniture for any home. PIRAJÁ With outside tables, it was the pio- The latter houses many workshops and an- neer bar in São Paulo to reproduce Rio’s at- tiques shops whose vocation is the restora- mosphere. Av. Brig. Faria Lima, , Pinheiros;

Photo credits: © Carmen Fukunari, © Madalena Leles Photo credits: © tion of used furniture. -; piaraja.com.br.

cityofsaopaulo.com Vila Olímpia, Moema, Itaim Bibi and Morumbi

Jardim América Av. Av. Eusébio Matoso B Av. Brig. Faria Lima ra si Hebraica l Av. Lineu de Paula Machad Rebouças

Av. Marginal Pinheiros

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Jockey Av. Nove de Julh Av. São Valéri Club

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cityofsaopaulo.com must-see neighborhoods

The initial strong industrial vocation , sq m area. Av. Henrique Chamma, of the area gradually gave way to res- , Itaim Bibi; -. idential buildings, thus turning Moe- ma into one of the more complete ACCOMMODATIONI districts in the city, near shopping GRAND HYATT SÃO PAULO On top of all malls, varied stores, hotels, restau- the comfort available in the apartments, rants and also close to Congonhas guest can count on -hour butler services. Airport. From then on, an axis of at- Av. das Nações Unidas, , Brooklin; - tractions and facilities has come up ; saopaulo.grand.hyatt.com. along the southern area of São Paulo HILTON MORUMBI The impeccable quality towards Morumbi, through Itaim Bibi of the structure and services make it one of and crossing Brooklin via Luís Carlos the favorite hotels of international authori- Berrini Avenue. Lined up along this ties and businessmen when visiting São Pau- corridor are some of the best and lo. The view from the gym on the rooftop is more renowned hotels, restaurants, an attraction of its own. Av. das Nações Uni- night clubs and shopping areas in das, , Brooklin; -; hilton.com. São Paulo. SHERATON SÃO PAULO WTC Located in-

ATTRACTIONSI MEMORIAL DO SÃO PAULO FUTEBOL CLUBE A tour takes visitors to the ﬁeld, chang- ing rooms and bleachers of the Estádio Cícero Pompeu de Toledo, also known as Morumbi. A trophy room is also visited. Pça. Roberto Gomes Pedrosa, , gate , Morumbi; -. PALÁCIO DOS BANDEIRANTES The seat of the government of the State of São Paulo holds an art collection with pieces such as Portinari paintings, which ornament its entrance hall. Av. Morumbi, , Morumbi; -; acervo.sp.gov.br. ALFREDO VOLPI PARK A spring feeds three lakes amidst the , sq m woods, a natural reserve with hiking trails. R. Eng. Oscar Americano, , Morumbi; -. MÁRIO PIMENTA CAMARGO PARK (Parque do Povo) Sports courts, hiking, jogging and

Photo credit: Ricardo Rollo cycle tracks attract users to this tree-lined Grand Hyatt: comfort and several facilities

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Hilton Hotel: the swimming pool on the penthouse is one of the luxury facilities

side a complex which also gathers a conven- FOGO DE CHÃO The heat of volcanic rocks tion center, offices and a mall specializing from the typical gaúcho barbecue cooks in design and decoration. Av. das Nações prime meat cuts to the point of perfection. Unidas, 12559, Brooklin; 3055-8000; sheraton- The chain has spin-offs in Brazil and in the saopaulowtc.com.br. United States. Av. Moreira Guimarães, , TRANSAMÉRICA SÃO PAULO Right beside Moema; -. the Transamérica Expo, the highlight among FREDDO The second Brazilian spin-off of this its facilities is a green area with a golf course, famous Argentine chain of homemade ice a swimming pool and a health club. Av. das cream. The one made of milk caramel with Nações Unidas, , Brooklin; - caramel sauce is nicknamed “temptation”. and -; transamerica.com.br. R. Normandia, , Moema; -. LA VECCHIA CUCINA In a pleasant glassed FOODI hall, chef Sergio Arno serves traditional reci- FARABBUD The Farah and Abbud families’ pes such as lamb with vegetables and other connection with Arabic cuisine is the basis of creations with more Brazilian feel. R. Pedroso this traditional restaurant, opened in . Alvarenga, , Itaim Bibi; -. Al. dos Anapurus, , Moema; -. LA MAR Four versions of ceviche, a Peruvian

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dish of raw fish cubes and sliced onion mari- B LOUNGE Located on the top floor of nated in lemon, head the menu of this chain restaurant Ecco. Comfortable couches and run by chef Gastón Acurio. R. Tabapuã, , a snooker table attract customers willing to Itaim Bibi; -. have a drink to start the night. R. Peruíbe, LE MARAIS BISTROT Chef Wagner Rezende, , Itaim Bibi; -; bbar.com.br. a disciple of Erick Jacquin, preserves clas- BOTTEGA BOTTAGALLO It is a hit, serving sic recipes amidst a Parisian atmosphere. R. Italian dishes and appetizers; the balanced Jerônimo da Veiga, , Itaim Bibi; -. house wine is sold by the glass. R. Jesuíno Ar- PJ CLARKE’S North-American style ham- ruda, , Itaim Bibi; -. burgers and brunches are the highlights of NA MATA CAFE The well-dressed public en- the restaurant, a spin-off of a New York chain. joys its varied musical attractions dedicated R. Dr. Mário Ferraz, , Itaim Bibi; -. to Brazilian rhythms and jazz. R. da Mata, , VIPITENO GELATO & CAFFÉ Italian tech- Itaim Bibi; -; namata.com.br. niques and ingredients are used to produce VERMONT ITAIM A cafe meets restaurant this light and creamy ice cream. R. Manoel and night club, the venue is frequented by an Guedes, , Itaim Bibi; -. eclectic and neat GLS public. R. Pedroso Alva- renga, , Itaim Bibi; . SHOPPINGI RUA NORMANDIA Two cobblestoned blocks where shops selling gifts, fashion and household articles line up. In the Christmas season, the decoration of the townhouses attracts a large crowd. MORUMBI SHOPPING A wide variety of shops, featuring magazines, department stores, famous brands, as well as a complete gourmet wing. Av. Roque Petroni Jr., , Brooklin; -. RUA JOÃO CACHOEIRA A traditional shopping area in Itaim Bibi, this and other adjacent streets gather several outlets selling clothes and accessories from famous brands.

NIGHTLIFEI A.F.A.I.R. In this new club for an upscale cli- entele, the elevator used to carry the drinks from the bar to the VIP boxes stands out. R. Gumercindo Saraiva, , Itaim Bibi; - ©

Photo credits: © Ricardo Rollo, © Andréa D’Amato © Photo credits: © Ricardo Rollo, ; afair.com.br. Rua Normandia: a shopping experience

cityofsaopaulo.com Luz, Bom Retiro and Brás

Av. do Estado

Armênia Bom Retiro

Av. Cruzeiro do Sul

R. Três Rios

Tiradentes

R. José Paulino

R. João Teodoro Pq. da Luz

Av. Tiradentes Júlio Prestes R. São Caetano Luz

Av. Rio Branco Luz Luz

Av. Sen. Queirós

Av. do Estado

Av. Ipiranga

Av. São João

Av. Brig. Tobias

Av. Mercurio

São Bento R. do Gasômetro

Av. Nove de Julho

cityofsaopaulo.com must-see neighborhoods

The site of a former bus terminal and of important train stations, the area encompassing the neighborhoods of Luz, Bom Retiro and Brás worked as the gateway to Jewish, Italian, Korean, and other immigrants, from Asia to Europe. Their ﬁne business acumen has spread their reputation around town. Still today, the streets of this region hold typical restaurants and are studded with popular shops, selling from clothing to tools. But Luz, Bom Retiro and Brás are not only famous for its consumer goods. To make sure the city history was preserved, many buildings were transformed into major cultural spaces.

ATTRACTIONSI Museu de Arte Sacra: more than one ESTAÇÃO PINACOTECA It works as an ex- thousand of religious and sacred pieces tension of Pinacoteca (in fact, the ticket is valid for both institutions). It houses the in as the first leisure area for the city’s Nemirovsky Collection, which includes the inhabitants. Native trees, works of art and a painting Antropofagia, by Tarsila do Amaral, lake occupy a , sq meter area. Pça. da among its treasures. The former headquarters Luz, s/n, Luz; -. of a repressive organism during the Brazilian MUSEU DA LÍNGUA PORTUGUESA Learn- dictatorship, it preserves the cells where po- ing becomes pure entertainment in the first litical prisoners were locked. Lgo. General Os- museum in the world dedicated exclusively ório, , Luz; -. to one language. The building, inaugurated EXPRESSO TURÍSTICO The Luz station is in , also houses the Luz train and sub- the background for departures and arrivals way station. Pça. da Luz, s/n, -, Luz; of s trains that take passengers to Vila museulinguaportuguesa.org.br. de Paranapiacaba and other cities nearby. MUSEU DE ARTE SACRA Along its corridors, Reservations are recommended, as this tour more than a thousand pieces tell the history of is usually much sought-after. --, Brazilian sacred art; on top of that, its church cptm.sp.gov.br/expressoturistico. shelters the remains of Frei Galvão, the first JARDIM DA LUZ Created during the colonial Brazilian saint. Av. Tiradentes, , Luz; -

Photo credit: Andréa D’Amato Photo credit: period, this garden was opened to the public e -; museuartesacra.org.br.

cityofsaopaulo.com PINACOTECA DO ESTADO Good temporary FOODI exhibitions share the space of this red-brick ACRÓPOLES Layers of eggplant, potatoes, building projected by Ramos de Azevedo in minced meat and bechamel sauce make the . The collection houses works by Tar- mussaka the most famous dish in this tradi- sila do Amaral, Portinari, and sculptures by tional Greek restaurant in São Paulo. R. da Rodin. Pça. da Luz, , Luz; -; pina- Graça, , Bom Retiro; -. coteca.org.br. BISTRÔ DA SARA Fresh and tasty food on a SALA SÃO PAULO This former train station buffet with several options of meat and sal- has become one of the best concert rooms in ads, installed in a pleasant basement. R. da the world. Pça. Júlio Prestes, s/n, Luz; - Graça, ; -. ; salasaopaulo.art.br. CASTELÕES This pizzeria believes in tradition. The crust is slightly thicker and the top- ACCOMMODATIONI pings are restricted to twelve, such as ancho- LUZ PLAZA Recommended by Guia Brasil vies, with no room for innovations. R. Jairo , it offers the most comfortable rooms Gois, , Brás; -. in the area. R. Prates, , Luz; -; DARE Bom Retiro has now become a Korean luzplaza.com.br. area, and therefore restaurants specialized in food from this Asian country have appeared. Here, anchovies and bulgogi, made with meat slices, are recommeded. R. Correia de Melo, , Bom Retiro; -. GIGIO Homemade pasta in plentiful servings maintains the fame of this Italian cantina, always accompanied by sardella and crackling bread. R. do Gasômetro, , Brás; -. PRESIDENTE Cod is the main ingredient of six bountiful options of Portuguese dishes. R. Visc. de Parnaíba, , Brás; -. SEOK JOUNG For lunch, a combination of Korean dishes includes a stew, rice, raw and fried fish, with servings of pickled vegetables. R. Correia de Melo, , Bom Retiro; -.

SHOPPINGI AVENIDA RANGEL PESTANA This avenue starts on Praça da Sé, but after crossing the © Tamanduateí River and D. Pedro II Park, it be- Sala São Paulo: the stage for the orchestra comes the right place for those searching for

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woodwork and upholstery supplies. cialized in baby layettes. RUA FLORÊNCIO DE ABREU The place to SURROUNDINGS OF LARGO DA CON- find industrial equipment and tools. Among CÓRDIA The area holds several knitting and the establishments, the Casa da Boia (“buoy clothing manufacturers. On ruas Oriente and house”), founded in , keeps alive the tra- Xavantes, go for T-shirts, jeans, and other ba- dition of one of the oldest specialized com- sic pieces of clothing. On Rua Maria Marco- mercial streets in São Paulo. lina, several shops offer table linen, bed and RUA DO GASÔMETRO Here, shops are spe- bath articles. Prices are even better for those cialized in woodwork. One may find different buying wholesale. kinds and sizes of wood, planks, ironmongery RUA SANTA IFIGÊNIA A concentration of and other accessories. shops specializing in electronic products, RUA JOSÉ PAULINO AND RUA DA GRAÇA parts and sound and video appliances, as well Both streets are well-known for having more as articles for IT, computers and cell phones. than stores showcasing clothes and ac- RUA SÃO CAETANO A paradise for brides cessories following current fashion trends, searching for wedding dresses, as well as with more attractive prices than in a shop- other complements for the party, at quite at-

Photo credits: © Publicity, © Andréa D’Amato © Photo credits: © Publicity, ping mall. Rua da Graça also hosts shops spe- tractive prices.

cityofsaopaulo.com Other neighborhoods

Vila Medeiros

Santana

Lapa Vila Leopoldina

Sé

Mooca Butantã

Paraíso

Ipiranga Vila Mariana

Água Interlagos Funda

cityofsaopaulo.com must-see neighborhoods

To leave the most central area of the different types of vaccines. Av. Vital Brasil, metropolis towards other neighbor- ; -; butantan.gov.br. hoods brings compensations. An unforgettable unban experience is INTERLAGOSI to plunge into São Paulo’s plentiful AUTÓDROMO DE INTERLAGOS The Au- o!er of typical snacks and decide by tódromo Municipal José Carlos Pace is the yourself which is the best coxinha venue for several car races that take place in (shredded chicken enclosed in bat- São Paulo. Av. Sen. Teotônio Vilela, , gate ; ter and deep fried) in town. Embark- -; autodromointerlagos.com. ing into less known regions of São GUARAPIRANGA PARK Near a dam, the park Paulo will allow tourists to taste the offers kiosks, small sided soccer fields, a jog- best of the Northeastern cuisine, or ging track, trails, playgrounds and barbecue to get to know other peoples’ cul- areas. Estr. Guarapiranga, ; -. tures and traditions. Farther still, in the extreme end of South Zone and IPIRANGAI North Zone, buildings give way to INDEPENDÊNCIA PARK The site were the ample green areas, where original independence of Brazil was proclaimed, it patches of the Atlantic rainforest are still preserved.

ÁGUA FUNDAI JARDIM BOTÂNICO Located inside the Fontes do Ipiranga State Park. Its tracks run amidst a forest with closed vegetation, with specimens of brazilwood. The greenhouses shelter native and exotic plants. Av. Miguel Stéfano, ; -; ibot.sp.gov.br. ZOO SAFÁRI Monkeys, zebras and girafas wander among the vehicles taking visitors around. Felines and bears can be observed in restricted areas. Av. do Cursino, ; - ; zoologico.sp.gov.br/zoosafari.

BUTANTÃI INSTITUTO BUTANTAN Snakes and other venomous animals draw children’s attention and are studied in this study center, respon-

Photo credit: Renato Nascimento Photo credit: Renato sible for the research and the production of Snakes are the highlight at Instituto Butantan

cityofsaopaulo.com A spin-oﬀ of Bar Brahma at the Aeroclube de São Paulo: a happy hour in North Zone

houses the Museu Paulista (also called “Mu- swimming pool, the venue has conquered the seu do Ipiranga”), in which paintings and GLS public with electronic music. R. Guaicu- other objects depict Brazil’s history. Alleys rus, ; -; theweek.com.br. and water fontains resemble the gardens of the Palace of Versailles. Av. Nazaré, s/n; - MOOCAI (park) and - (museum). DI CUNTO Different shapes of pasta and Ital- ian sweets are manufactured in the kitchen LAPAI of this traditional rotisserie and patisserie. R. DONA FELICIDADE Among heavier dishes, Borges de Figueiredo, ; -. the salt cod ball, crisp and creamy, is a perfect ELÍDIO BAR Tradition and soccer get togeth- company for the different options of beer. R. er along a counter with options of appe- Tito, ; -. tizers. R. Isabel Dias, ; -. VALADARES The cold beer washes down ex- MUSEU DA IMIGRAÇÃO Formerly an inn, the otic appetizers such as bull testicles, breaded museum holds photos and relics from the im- frogs and gilo with vinaigrette. R. Faustolo, migrants who arrived in São Paulo in the end ; -. of the XIX century and the beginning of the THE WEEK With two dancefloors and an a XX century. Currently under repair, reopening

cityofsaopaulo.com must-see neighborhoods

expected for the second semester of . R. MUSEU LASAR SEGALL The museum shel- Visc. de Parnaíba, ; - and - ters about , pieces by Lithuanian artist ; museudaimigracao.org.br. Lasar Segall (-), among paintings, FESTA DE SAN GENNARO For almost sculptures, engravings and other works. R. years, this feast combines stalls selling typical Berta, ; -; museusegall.org.br. Italian food and the excitement of the local community. Held on the streets around the VILA MEDEIROSI Paróquia San Gennaro, in Mooca, it receives a MOCOTÓ Sarapatel and diced tapioca are large public on weekends in September. among the northeastern dishes created by chef Rodrigo Oliveira. If you come across long PARAÍSOI lines on weekends, relax and enjoy the caipiri- SHIN ZUSHI Recommended by Guia Brasil nhas. Av. N. S. do Loreto, ; -. , the restaurant remains faithful to its origins in Japanese cuisine, in hot or cold reci- VILA LEOPOLDINAI pes. R. Afonso de Freitas, ; -. WHEAT ORGANICS This bakery produces ev- erything with organic raw materials. R. Carlos SANTANAI Weber, ; -; wheat.com.br. AEROCLUBE DE SÃO PAULO This school for pilots is inside Campo de Marte, next to An- hembi, and is home to a spin-oﬀ of the traditional Bar Brahma. Av. Olavo Fontoura, ; -; aeroclubesp.com.br. ANHEMBI PARK The main venue for fairs and exhibitions in São Paulo, with more than , sq m. It houses an exhibition hall, the convention center and an open air walkway known as Sambodromo. Av. Olavo Fontoura, ; -; anhembi.com.br HOLIDAY INN PARQUE ANHEMBI Halfway between the Sambodromo and the Anhembi convention center, the hotel has apartments and an auditorium for up to , people. R. Prof. Milton Rodrigues, ; -; holidayanhembi.com.br.

Photo credits: © Andréa D’Amato, ©Jair Magri Andréa D’Amato, Photo credits: © made pasta. R. Joinville, ; -. Mocotó’s cuisine: ﬂavors from the Northeast

cityofsaopaulo.com Stay (much) longer than a day With dozens of thousands of events, fairs, and festivals, the city of São Paulo always o!ers good reasons for a visit. Organize your trip based on the major attractions of São Paulo’s calendar:

JANUARYI JUNEI OCTOBERI ANNIVERSARY OF SÃO PAULO: LGBT PRIDE PARADE: the out- SÃO PAULO INTERNATIONAL shows and special activities cel- door celebration brings together FILM FESTIVAL: debates and ebrate the th of January. gays, lesbians and sympathisers. projection of Brazilian and interna- COUROMODA: leather is the king tional films. in this shoes and accessories fair. JULYI ART BIENNIAL: held in even years, ANIMA MUNDI: animation festival it brings controversial works. FEBRUARYI with films from around the globe. AUTOMOBILE TRADE SHOW: BRASIL OPEN: the Brazilian event FESTA DE SÃO VITO: one of the the new automotive releases are of the international tennis circuit. largest events of the Italian com- exhibited in even years. CARNAVAL: samba schools put munity in São Paulo. SÃO PAULO FASHION WEEK: the Sambodromo to dance. The Autumm/Winter edition. CAMPUS PARTY: young geeks AUGUSTI get together to discuss internet BIENNIAL BOOK FAIR: held in NOVEMBERI and technology. even years, offering lectures, book FORMULA 1 GRAND PRIX: the launches and huge exhibitions. Brazilian round of the champion- MARCHI DESIGN WEEKEND: simultane- ship takes place at the Autódromo IT’S ALL TRUE: international ous events congregate design, de Interlagos. documentary film festival. decoration, architecture, and ur- ARCHITECTURE BIENNIAL: it SÃO PAULO HALF MARATHON: banism exhibitions and events. gathers national and international international race on the streets FESTA DE NOSSA SENHORA attractions in odd years. and avenues of the city. ACHIROPITA: the district of Bela SÃO PAULO FASHION WEEK: Vista is taken by a Italian celebration. DECEMBERI The event takes the Summer/ SP ARTE/FOTO: the largest event CHRISTMAS LIGHTS: the city re- Spring fashion to the catwalks. of the photography market. ceives special decorations, whose highlight is the traditional Christ- APRILI SEPTEMBERI mas tree IN the Parque Ibirapuera. SÃO PAULO RESTAURANT CIVIC PARADE: the Armed Forces SÃO SILVESTRE RACE: the city WEEK: restaurants offer special commemorate the Independence streets are invaded by this interna- menus at special prices. of Brazil. tional race on the New Year’s Eve. VIRADA ESPORTIVA: for NEW YEAR’S EVE: fireworks and MAYI hours, sports activities take place concerts with famous artists bring CASA COR SÃO PAULO: the around the city. a large crowd to Paulista Avenue. largest exhibition of decoration and FESTA DE SAN GENNARO: landscape design in Latin America. stalls selling Italian food line up on ATTENTION: the months indicat- SP ARTE: international fair of gal- the street behind the Parish of San ed are those in which the events are leries and works of art. Gennaro, in Mooca. usually held. To learn more details, VIRADA CULTURAL: concerts REVELANDO SÃO PAULO: a times, and occasional alterations, and other performances take place festival to celebrate the culture of visit: cidadedesaopaulo.com, visite- all through the night. the state of São Paulo, with dance, saopaulo.com and ubrafe.com.br. music, and handicraft. SÃO PAULO RESTAURANT WEEK: the second annual edition features new dishes.

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