." Serving the Better Interests of

VOL. L NO. 54 , N. Y., MONDAY, APRIL 26, 1937 FIVE CENTS Borden on Yankee Web Campaign in Te rritory ZEKE MANNERS' GANG Bruni UI) Listeners Hartford. Conn.- Baseball broad­ is Being Launched on May 4 casts sponsored by General Mills and Socony-Vacuum. with WTHT IN 24 SHOWS WEEKLY as the local outlet. have been an­ Using Four Stations ticipated with keen interest. Open­ Zeke Manners and his Gang, now ing day found the announcers and -Borden Sales Co. Inc. will heard on 18 half-hour shows weekly salesmen during lunch hour going sponsored by products of the Con­ start one of the largest cheese mer­ up and down the streef in the WALTER O'KEEFE SET chandising campaigns in New Eng­ solidated Drug Co., aired via WMCA business section turning radios to land radio history on May 4, when twice daily and once over WNEW, WTHT to get the games. At least starts another series of daily half­ the "Chateau News Reporter" gets three radio shops whose dials were fOR fRED ALLEN SPOT under way via station WNAC. Time hour shows via the latter May 3. set to other stafions were switched, The new series will bring the total is Tuesday 7: 30-8 p.m. and contract of his half-hour shows to 24, or, if and as a result attracted crowds. Walter O'Keefe has been selected calls for 34 fast dramatized news W. A. Wyllie, WTHT chief an­ a Sunday show is desired, 25. as master of ceremonies of the Bris­ flashes. Other outlets on the hookup The latter series will be sponsored nouncer, is credited with the stunt. tol-Myers summer show on the NBC­ of the Yankee Network are, WICC, (Continued on Page 8) Red network, Wednesdays, 9-10 p.m., Bridgeport; WTIC, Hartford; WCSH, replacing Fred Allen, who goes off Portland and WEAN, Providence. the show in July for a summer va­ News will be gathered as spot 35 Auditioned by Drene cation. items and flashed in on Tuesdays by EARLIER SHELL SPOT a staff headed by Leland Bickford, For Jerry Cooper Spot Editor-in-Chief. More than 300 news- ~ Colltinl/{!a on Page 8) With Jerry Cooper set to depart AfTER WNRC SURVEY New Copyright Measure for Hollywood next Saturday, the Covers Orchestrations sponsor of his former NBC show, The first survey of portion of the Drene Shampoo, is still auditioning membership organizations of the Bureau, RADIO DAILY COCA-COLA TO RESUME for a successor. Last week-end 35 Women's National Radio Committee, Washington-A new copyright bill, singers were auditioned at NBC, and the poll privileges of which were re­ companion measure to the one in­ 32 were dropped. The three remain­ cently arranged with Wadsworth & troduced by Congressman J. Bur­ TEXAS NETWORK SHOWS ing, Bob Gibson, NBC page boy, Wood, who are selling it on a com­ wood Daly, but designed to protect Barry Wood and Larry Taylor, will mercial basis, has been found en­ the interpretation given of composi­ Dallas-Coca-Cola Bottling Works each record a full I5-minute show tirely satisfactory by Shell Union tions by orchestr a leaders or per­ will resume its Coca-Cola College which will be given to sponsor for Oil Co., according to reliable sources. for mers, has been introduced in the Nights over WF AA and the Texas his approval. Gibson, however, as Account is handled by J. Walter Senate by Senator Joseph F. Guffey. Quality Network starting Oct. I, ac­ a result of the audition, has been Thompson Co. cording to Alex Keese, divisional signed by the NBC artist bureau and Although Shell Oil states that it sales manager for WF AA. The new will be placed on a sustaining sched­ (Continued on Page 3) Early Action Expected series of 18 half-hour broadcasts dur­ ule immediately. On Radio-Newspaper Bill ing the football season will be aired Howard Steed Appointed two a week, originating from various colleges throughout the state. Bill to Tax Radio Adv'g WMBC General Manager Washington Bureau, RADIO DAILY Is Killed in Committee · Washington - Early action is ex­ Detroit - Howard M. Steed has pected by Congressman O. D. Wearin P. & G. Goes on WBNX Columbus, a.-The Duffy bill to been promoted to general manager of Iowa on his bill which would pro­ For Jewish Test Series tax stations 10 of WMBC, it is announced by E. J. hibit unified control of radio and Hunt, president of Michigan Broad­ newspapers. Wearin told RADIO per cent of their advertising revenue Procter & Gamble Co. (Crisco) for flood relief and old age pensions casting Co. Bill Jory, chief an­ DAIL Y that conferences on the nouncer, has been elevated to as­ measure were nearly over , and that starting today on WBNX will begin has been killed by the house taxa­ a test series on one announcement tion committee. Rep. Joseph Duffy, sistant general manager and program Connery investigation, if it gets u n ­ director, Steed's former post. der way, will help his bill. daily in Jewish programs. Contract Democrat, Cleveland, said he had will run for a year through Howard been convinced the measure was un­ & Roesler. Compton Adver tising Inc. constitutional. has the account.

• • • Amicable Press Relations Sitealdllg of Records By M. H. SHAPmO SilO at \\'1110 Pittsburgh-Commenting on other MERICAN Newspaper Publishers I o.wners w.ho h ave ~o. radio affi lia- · Dayton. O.- Commercial depart­ stafion claims with respect to A Association annual convention re- I hons r ealIzed that It IS not a poor ment at WHIO hung up a Sold­ broadcasting church masses. Man­ vealed an attitude toward radio con- idea to keep pace w ith progress and Right·Out sign the other day and ager Howard E. Clark of WJ AS siderably m ore conciliatory than on use radio and its kindred inventions took a day oil, while the announc­ here points out that his station many occasions in the past .... That I for betterm en t. of its own service ing stall almost went crazy for 19 started a regular Sunday High the Press-Radio pact would be re- whenever pOssIble . . . . hours with 83 single announce­ Mass broadcast from St. Patrick's newed was expected, but not the Action that will no doubt set a ments and spots, 16 local quarter­ Church in November, 1925. and fact that throughout the meet no one precedent when finally adjudicated hour programs and 14 CBS net­ hasn't missed a single High Mass upset the proverbial apple cart, and is the suit filed against Western I work commercials. David Brown broadcast since rhat time. the report of the Radio Committee Union by station W JBK, Detroit, in is the WHIO sales manager. was accepted without undue com- efIort to compel the communications 1 1';;;=====____ ".;;;;;;;;;;;;;;;;;;....--_. ment. .... and apparently newspaper (COII /iIllICd all Page 2 ) • 2======RAD 10 D A I L y======M=o=n=:da=y=,=A=p=ril=2=6==,1=9=37

"* Tti~ W~~I\ I~ l?AUIf) "* • •• Proposed Wattage Tax cominG and GOinG ,..;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ( Co nlinued from P age l) ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;-_:.. Mon., Apr. 26, 1937 Price 5 Cts. Vol. 1, No. 54 company to furnish the outlet with Idea of selling books cheaply is ALISTAIR COOKE. news commentator, baseball reports, even though the forme rly of the British Broadcasting Co., ar­ JOHN W. ALI COATE Publisher about to be applied to radio as either rived Saturday on the President Harding wit!] W. U. already has a good cu stomer a station audience builder or as a MRS. COO KE. DON CARLE GILLETTE : Editor in another local station ... . product booster ... .. Italian Govern- JAMES KING. western sales representative ment will seek good-will via the for Langlois and Wentworth, is in town for MARVIN KIRSCH : : Business Manager The "WLW Wire" got u nder way, the week. with approximately 32 programs be­ ether shortly, records of talent audi- CARMELA PONSELLE leaves the second week Publisbed daily except Saturdays, Sundays ing piped from the Cincinnati outlet tioned now being heard by II Duce in July for the west coast to fulfill contracts and Holidays at 1S01 Broadway, New Y(,rk, N. Y., by Hadio Daily Corp. J . W. Alicoate, to WHN, New York, and KQV and himself .... NBC automotive billings th ~ENNY FIELDS returned to New York over Fresident and Publisber; Donald M. Merser­ WFIL en route. One of the sh ows jumped 69 per cent the first quarter the week-end after doing theater date in eau, T reasurer and General M anager; Chester is a com mercial and it is presumed .... . Baseball play-by-play accounts Boston. B. Bahn, Vice-President; Charles A. Alicoate. more of these are in the works .... clogged the air on Tuesday opening . S. C. VI!"SONHALER, m.a~ager of KLRA, Secretary; M. H. Shapiro, Associate Editor. . I ' S 'd t I Little Rock , IS a New York vIsitor. Terms (Post free) United States outside ot Network expenditures by large ether d ay f or th e maJor eagues .... al 0 MICKEY ALPERT leaves for Boston on Fri- Greater New York, one year, $5; foreign, advertisers were notably increased be the oldest commercial on the air, day to spend t he week-end with his family, year, $10. Subscriber should remit with order. the past week, especially such ac­ the Edison Symphony concerts on returning Monday. Address all communications to RADIO WENR (NBC-Blue) went off the air MRS. LE ROY return from DAILY, 1501 Broadway, New York, N. Y. counts as Procter & Gamble on NBC, BO~!~~; ~~~s~~:. l'hone WIsconsin 7-6336, 7-6337, 7-6338. which will spend $550,000 alone on on Su nday night . .. . program on con- MRS. NORMAN CRAIG has returned from a Cable address: Filmday, New York. Holly­ its Drene product on NBC webs, t inuously sin ce 1922 with the vet week's trip to Jacksonville and Miami- wood, Calif.-Ralph Wilk and Verne Bailey, while CBS continues to sh ow un­ radio conductor Morgan I Eastman TOMMY ROCKWELL retur.ne~ last week by 6425 Hollywood Blvd. Phone Granite 6607. • . ~. plane from Hollywood. He IS In town for the Entered as 5econd class matter April S, pr ecedented progress in the tobacco plannIng to r etIre... . purpose of conferring with the New York of­ 1937, at tbe post office at New York, N. Y., field, it being estimated that t hese Past year's radio exports from the fice of Rockwell-O'Keefe concerning a deal, under the act of March 3, 1879. the details of which he is not ready to discuss. pr oducts are due to lead the CBS U. S. hit an all-time high, with a JERRY COOPER and his press agent, GEORGE Copyright, 1937, by Radio Daily Corp. All second quarter .... General Mills took rights reserved. dollar value of $19,555,000 .... Mutual EVANS, leave for Hollywood next week. a three-hour spot show on WMCA, ED ALESHIRE of Kastor's has returned to New york ..... Spot accoun ts also set eight new outlets in Southeast Chicago from New York after hearing singers to replace Jerry Cooper on the Drene series. showed consider able activity in va­ territory to join the web in Sep­ He will leave for Hollywood in May to start rious parts of the country. tember .... the Friday night Drene series with Jimmie I~I~A~(;IA~ I I Fidler. HILDEGARDE sailed on Saturday for England (Sntlll'day, Apr. 24) "Wheetabix" Increases Macfarlane Re-elected to sing at the Coronation celebration for Royalty at the Ritz Hotel in London next NEW YORK STOCK EXC HANGE New England Coverage Director of A.N.P .A. month. Net VLADIMIR GOLSCHMANN, conductor of the High Low Close Chg. Boston -. American Cereal Food W. E. Macfarlane, president of Mu- St. Louis Symphony Orchestra, who will be Am . Tel. [, Tel.. ... 1671/4 165% 166 - 15/s guest conductor of the Lewisohn Stadium Con­ Crosley Radio 22 22 22 - 1f4 Corp., of Clmton, Mass., makers of I tual and president of WGN, Ch icago, certs in New Yo rk next J une, sailed Saturday Gen. Electric ...... 53 1,4 52% 52% - 13fs new cereal food "Wheetabix," has was reelected a director of the on the lie de France. North American ... 26 1/4 26 261/s Va Also sailing Saturday on the lie de France + increased its Yankee Network cover- American Newspaper Publishers As­ we re MYRA KESS, English concert pianist; RCA Common 101/s 10 10 age with 39 participations in the sociation at the closing session of the RCA First Pfd ...... 721/s 721/s 721/s - 3/S RE NE MAISON, tenor; IRENE J ESSNE R JEL­ Stewart Warner .... 191/2 191/s 19 1/2 1f4 Gret~hen McMullen program (home- ANP A last Friday. Macfarlane is LINCK , soprano; RUDY VALLEE and GEORGE + M. COHAN. Zenith Radio 35 112 35 351/4 - 7/S makmg feature) heard three times I business manager of the Chicago Tri­ NEW YORK CURB EXC HANGE ERIC MASCHWITZ, variety director of the weekly, Monday, Wednesday and bune. British Broadcasting Co., editor of Radio Times Nat. Union Radio.. . 2112 2112 21/2 Friday m ornings, on WNAC and 12 I and air playwright, was another passenger additional New England outlets. sailing on the lie de France. GRACE MOORE and VINCENT LOPEZ depart Accoun t had already signed for Montana Federal Court for Hollywood this week to start airing their Grooming Lyman Vocalists 65 participations in Yankee Network show from there. Two of Abe Lyman's vocalists, News Service, four times weekly, Reserves Ascap Decision BOB HOPE will fly in from Chicago week. Tiny Wolf and Rose Blaine, recently Tuesday through Friday, a.m. and ends for his Woodbury show while "Red, Hot Helena, Mont.-Decision was r e­ and Blue" is playing the Windy City. heard over W ABC sustaining pro­ p.m., on m inimum of 12 N.E. sta­ served in Federal Court in the appli­ HERMAN SCHETTLER , ALBERT NELSON . grams with Lyman's orchestra, are tions. Account is handled by H. B. FRANK GUTHERIE . CHICK EVANS and C. J. now appearing as individual per­ Humphreys Co., Boston. cation by Ascap to r estrain state of­ BUTTS of the KDYL bowling team will fly to ficers from enforcing recent anti- formers at the Yacht Club and Leon New York this week from Salt Lake City to Ascap bill enacted here. Both sides compete in the American Bow ling Congress. and Eddie's, respectively. They are PAUL WISLON of Radio Sales Inc. is on tour being groomed for stardom in much Ponselle Leaving Show have been given permission to file of CBS owned stations. He will spend a week the same manner as such other Ly­ Carmela Ponselle, currently heard additional briefs. Federal. Judges each at WBT, Charlotte; WJSV, Washington; on the "Broadway Varieties" pr o- were Haney, Pray

April 26 Clair Hull in Rotary Post Bob Carter Screen-Tested Tuscola, IlL-Clair B. Hull, man­ Bob Carter, WMCA's chief an­ Greetings from Radio Daily to ager of WDZ, has been elected presi­ nouncer and horse race expert and A. L. Alexander dent of the Rotary International Tus­ commentator, took a screcn test at cola Club. I Paramount studios last week. !~ ======!.f A D I 0 D A I L y======M=o=nd=a=y=,=A=pril=' =2=6,=1=9=37 I ~f'W I3USI~f'SS I _ Signed by Stations Local Tieup on Camay Contest Los Angeles The Merchandising Department of KECA: Los Angeles Music Co., WMT, Cedar Rapids-Waterloo, under through N. J. Newman Agency, the direction of Leo F. Cole, is run­ three spots weekly for 18 weeks; ning a local contest in conjunction Furmbilt Clothing, through John A. I with Procter & Gamble's Camay con­ Driscoll Agency, 175 spots, for 35 • • • When a newcomer to radio makes his debut, press releases test which is being carried out on weeks; Mode O'Day Corp., through scream with the news that so-and-so is "another Jack Pearl. Kate Smith or a national basis. A large window Lockwood Shackelford, three 5-min­ Jack Benny" . . .. Rarely does one hear or read of an "individualist" .... So, display was installed in one of the 'lte transcriptions. we're just wondering how Amos of Amos 'n' Andy would sound doing show windows of the Montrose Hotel, located in the heart of the Cedar KFI: Procter & Gamble, through Jake's role in (he Rise of the Goldbergs or Martha Raye playing Mrs. Wiggs Rapids business district. A large Pedlar & Ryan, New York, four pro­ of the Cabbage Patch .... Maybe Joe Penner will get his scripts twisted quantity of Camay soap was placed grams weekly for 10 weeks, participa­ and wind up doing Father Coughlin's Sunday sermon, or we'll hear Jessica in the window with large placards ticn in Ann Warner program. Also Dragonette emcee·ing the National Barn Dance .... How would the public asking passers-by to guess as to 174 spots, 15 weekly, for same com­ the number of bars of soap in the take Boake Carter playing and reading Parkyakarkas' lines or Babe Ruth ~ny. display. The best guesser wins one playing "Clarence" on Myrf and Marge ... . Just picture hearing Mary years supply of soap free. People KF AC: Les McMurray, direct, 26 guessing are also given an entry Friday night 15 minute Fishing Facts Livingstone lecturing from Mrs. FOR's script or the Mad Russian broad· casting a Fireside Chat . . . . The NBC script dept. made a mistake and blank to the national Camay contest comments on where to fish. which is described over WMT on handed Fred Allen's material to CBS's "Renfrew of the Mounted", with KIEV: Carters Little Liver Pills, the "Pepper Young's Family" pro­ through Spot Broadcasters, N. Y., 1- the lalter script getting into the hands of Col. Stoopnagle and Budd, whose gram. minute transcribed announcements, gags were given to "Our Gal Sunday" .... Would George Burns have Just Spots are also given on the air call- daily for 52 weeks. as much trouble with Ida Bailey Allen as he does with Gracie .... Or would I ing the listeners attention to the local Camay contest being carried out your stomach turn if Gracie read the Lady Ester commercials .... Bea WTMJ, Milwaukee by the merchandising department of Brown and Williamson Tobacco, Lillie's script writers wanted a week off, so they give her Helen Hayes' WMT in conjunction with Procter & takes over Charlie Nevada's "The "Bambi" show .... Imagine the music fo be heard from Toscanini conducting Gamble. Last Word in Sports," 10-min. night­ Benny Goodman's swing band. Window contains more than 3,000 ly program; Wadhams Oil Co., Mil­ bars of soap. waukee, increases its daily sport flash from five minutes to ten, with Russ Winnie as sportcaster. WCAU's 8 Steps Up • • • Glossary of Radio Terms: .... Announcer: A chap who A fancy folder titled "8 Steps KMMJ, Clay Center, Neb. talks as if he had a hot potato in his mouth-but who would often Toward Tomorrow" has been put out s. N. Wolbach & Sons, Grand Island settle for a fragment of stale bread ... . Comedian: A fellow who by WCAU, the Leon Levy station in (clothing store), daily news program hears Fred Allen dOing a very funny sketch and goes straight to Philadelphia, to impress folks with its latest technical improvements. at noon; Betty Ann Food Products, his typewriter and writes it ... . Gag-writer: The guy with two ears, Betty Ann Varieties, six days at 9 The eight steps, as listed and at­ a.m.; Gardner Nursery Co., Clay Cen­ two eyes, one pair of scissors and no conscience .... Mike: The guy tractively illustrated in the cello­ ter, spots, 1 and 4: 25 p.m. daily. we do stuff for the love of .... Orchestra: A pack of musicians led phane-bound booklet, include the by the sponsor's nephew .. . .. Sign Off: The high spot in many a station's new lO,OOO-watt short wave transmitter, improvements in anten­ WPTF, Raleigh program ... . Sound Effects men: A bunch of guys who steal each Esso Marketers, add a fourth Esso na, a relay radio station on wheels, Extra broadcast at 10: 55 p.m. daily, other's thunder . ... Stooge: Comic (on) relief ... . Sustaining program: new transmission monitoring, new with Graham Poyner and Wesley A ham sandwich .... the foregoing submitted by Vick Knight . ... recording equipment, reproducing of Wallace alternating as newscasters. What's yours? sound from film tracks, latest electri­ cal transcription equipment, and WF AA, Dallas sound effects staff. Coca-Cola Bottling Works, resum­ • • • Patricia Ryan, who is now appearing at the swank Number ing College Nights on Oct. 1 with 18 half-hour shows, aired twice weekly. One Bar, starts a morning sustainer for NBC .. .. Helen Nolan of the CBS Help to Pick Premiums press dept. took her vacation this week to spend with her husband, who WTMJ, Milwaukee, decided to help works for the AP .. . . So, (hat very day, the AP decides to send her husband advertisers to choose the proper give­ to MOSCOW where he'll remain for three years .. . Irene Beasley. Eddie Garr aways. Station sent out letters to ~N(;IES and Joe Besser open today at the Palace in Chicago . . .. Josephine Houston 30 specialty suppliers requesting sam­ ples. Gathered quite a collection will also be at the Riveria . .. . Dick Himber opens at the C. Grove in Los . E. HOUGHTON, vice-president which will be placed on display at H of Fletcher & Ellis, Inc., has re­ Angeles, returning in fhe Fall for Studebaker with a $10,000 budget to WTMJ, with descriptive data, pic­ signed that position to become gen­ use as he sees fit .. .. "Nine O'Clock Revue" via WOR fades soon because, tures of premiums and price lists eral advertising manager of the 'tis said, sponsors are afraid they won't be able to fill all the beer orders kept on file in the sales department. Brown Co., Portland, Me. Houghton Figured to be of practical help to ad­ will be located in New York. they're gettingl vertisers and salesmen and already W. J . CALEY & CO. INC. of Phila­ has elicited favorable comment from delphia, manufacturers of Vassar all hands. \Vaver, a rubber hair curler, has ap­ • • • Ben Alley, the tenor built to the skies by the networks pointed N. W. Ayer & Son Inc. to con­ and then allowed to die a horrible "death," has had his contract re­ duct a national advertising campaign newed on Household via WCAU, Philly, and will be heard at six in conjunction with a national dem­ t=. T. C. C~J~J onstration program. every nite .... Buddy Hassett, Dodgers' first baseman, fulfills a life­ ALBERT KIRCHER COMPANY, long ambition on Babe Ruth's airing Wednesday-when he sings . . .. INC., Chicago, has been elected to 1' Tony Wons, who has been making fiddles up in Wisconsin (they call Cease and Desist Orders m embership in the American Associ­ him the Stradivarius of Kenosha) is getting ready to do an air come- ation of Advertising Agencies. back .... The Jay Dennis girls are remaining at the Roxy another THE CHAS. DALLAS REACH CO., Olson Rug Co., 2800 North Crawford Ave .• Newark, N . .1., has been appointed by week .... Mary Jane Kroll, press agent for the Park Central, resigns Chicago. has been ordered by the Federal the J anssen Dairy Corp. of Hobo­ as of the 1st. .. . Allen Prescott's "Wife Saver" show via CBS will be Trade Commission to cease and desist from ken to handle a new advertising using unfair methods of competition in con­ heard Mondays only during the summer. His NBC schedule re­ nection with the interstate sale of rugs which campaign. Charles W. Scott is aC- it manufactures from old materials, such as c()unt executive. mains intact. used rugs, carpets and clothing. 1 y M==on=d=a::::=, A=p=r=il=26::,=1=93=7======RA D I 0 D A I L y ======5

V~VJ()~ALITI~J WITti Tti~ It•• dio :Iud Television • No. 30 in the Series of Who's WIJO ill the Illdustry • Compiled by C. McKELLAR. pre&ldent and qen.ral manaqer of WSAZ. H1IJd. John B. Brady, Attorney • lDqton. W.at Va.. cam. to radio aa a matter of ....olulloD. He W - -- Washington. D. C. By ADELE ALLERHAND Juat qrew lDto It. Born In ChUllcothe. 0., he attended qrade cmd hlqh achool. tinkerlnq with telephonel aa a hobby.. Utlllzln9 the experieace Re. 20,335-Electric Wave Translating Cir­ A NN HARDING. CBS press department 'lalDed durinq lummer vacationl. hla firal r.al Job aft.r hl9h Khool W'CD cuit. Harold W. Lord, Schenectady, N. Y., wUh the Chllllcothe Telephon. Co. From there be went to the Bt.rDq assignor to General Electric Co. Re. 20,338-Television System. William A. damsel. has a new job there . . . . She Co. 1905 CD El.otric of LaFayette. Ind.. in Tolson. Merchantville, N. J., assignor to integrates all publicity work not directly chief telephone inataller. RCA. concerned with writing . .. Marks, Ia. 1908 he entered the electrleal contracl1Dq 2.077 ,442-Cathode Ray Tube. William F. Tedham, and James D. McGee, London, Eng­ NBC press department lass wifh the bualDeaa and operated the McKellar ElectriC! Co. land, assignors to Electric & Musical Indus­ la. Hunlinqton until 1929. However. In 1911 tries, Ltd. luscious speaking voice. will be one of h. had become interested in radio. eatabllsh­ 2,077,451-Method and Apparatus for Con­ the unseen audience tonight at 9:30 when trol.ing the Actuation of Recorders. Charieo taq WSAZ In the Welt m.tropou.. H. Wilwn and Cuthbert J . Brown. Foxboro. spouse Bosley Crowther, playwright, airs From a aldeUne. radlo two year. latez bad Mass., assignors to The Foxboro Co. 2,077,465-Radio Circuits. Henri F. Dal · his first radio script, "Will of Stratford", b.oom. hla aole work and h. haa de ... eloped payrat, New York, N . Y., assignor to RCA. over the NBC-Blue .... Alma Kitchell and WSAZ from a local atatlon Into the voice of 2,077,544-Electric Condenser. Leo Behr, South.rn W.al Vlrqlnla. From 1934 to Octo­ Philadelphia, Pa., assignor to Leeds & North­ Claudine MacDonald dedicated Friday fo rup. b.r. 1938. McKellar mad. an enviable repD­ 2,077 ,550-Radio Circuit. Henri E. Dal­ the Women's Clubs of Westchester .... tatlon aa general manager of WCHS. Chczrln.. payrat, New York, N. Y., assignor to RCA. they went up and addressed the femmes 2,077,565-Amplifier. Paul F. G. Holst, too. Weat VIl'9lnla. directlnq both atatlou b Oaklyn, N. J., assignor to RCA. on various subjects ... . . The Madison the two-year period. 2,077,574-Television Receiver. loury G. Square Boys Club insisted on having And now d ....otinq all of hla time 10 wsn Maloff, Philadelphia, Pa., assignor to RCA. 2,077 ,592-Capacity Balance Circuit. Fran­ "Myrt and Marge" act as judges in Jtut naturaU" grew "Mac" la atlU qrowlnq. playing hia no Utt1e cis H. Shepard, Rutherford, N. J., assignor to into radio ...... role lD the .... oIution of radlo. RCA. their contest to select the ideal little 2,077,594-Push-Pull Audio Amplifier Cir- cuit. Victor O. Stokes, Walton-on-Naze, brother and sister . ... Lillian Gordoni of England, assignor to RCA. 2,077,597-Receiving Circuits. Willem D. van Gogh, Eindhoven, Netherlands, assignor ~:;~d:~o ,:~es F~=:y di:~~: , "~!p~~: 11- () II) ~ 11-1 -= ~ Til)" ~ ... .£ U ~ I ~ to N . V. Philips Gloeilampenfabricken. actual Boys' Court stories as plot back- , ~ '-./ • I L ~ ~ ~ ~ - ~ 2,077 ,633-Photoelectric Tube. Archie J. IT. '-./ Mc.Master and Charles E. Parson, Chicago. ground . . .. and Judge Braude plays him- assignors to G-M Laboratories, Inc. 2,077 ,81 o-Phototube. Bernard Salzberg, self in the dramatizafions .. , AESTRO Woody Herman and 10: 30 a.m. The boy handled all an­ East Orange, N. J., assignor, by mesne as­ Ork open at the Normandie in nouncements and musical introduc­ signments to RCA. M 2,077,814-Electron Discharge De vic e . B en B er nie's very first ether-g~ es t Biston on May 7. That musical out- tions by himself for the full fifteen <:harles W. Taylor, ~ast Orange, N. J., as­ fit features an instrument used in minutes. signor, by mesne assignments, to RCA. on his i n itial home-soil broadcast will no other band, the flugelhorn. It's 2,077,573-Radio Receiver. William D. be Ethel Shutta . .. "Freder ika's" Diana Loughlin, .Mountain Lakes, N. J., assignor, by played by Joe Bishop, who composed Ray Noble, the British bandleader mesne assignments, to RCA. Gaylen, who was hear d on WIN S the theme song, "Blue Prelude," who's gone dramatic on the Burns 2,077,822-Radio Antenna for Automobiles. used by the orchestra. Albert D . Baker, Lansing, Mich., assignor to " T heater Guide" last Sat. is G arbo's and Allen program, will bring his General Motors Corp. and Olivia de Haviland's ghost-voice, wife, an actress called Margaret 2,077,840--Potential Divider. L aszlo Kor­ Leo Shuken, formerly a trumpeter Brayton who'll be Mrs. Noble for os, Berlin-Mariendorf, Germany. when the flicker-scr ipt demands one radio purposes, into this week's 2,077,886-Television Apparatus. Arno Zill­ with the Harold Stokes orchestra, is ger, Narberth, Pa., assignor by mesne assign­ .. . . Jean Har low's vocal ghost in now with Paramount Pictures, busy script. In addition t h ere will be ments to National Television Corp. "Red Dust", Harriet Lee by name, is scoring music for Bing Crosby. three Noble arrangements of popular 2,077 ,961-Gaseous Conduction De vic e . dance tunes on tonight's broadcast Charles G. Smith, Medford, Mass., assignor, now exec head of the coast's Famous by mesne assignments to Raytheon Mfg. Co. over the NBC-Red networ k, at 8 p.m. 2,078,055-Automatic Volume Control with Music Distributing Co .. .. . Ali c e Del Courtney and his band, fresh Noise Suppression. Wendell L. Carlson and Pentlarge, WQXR's gal commentator from the Barbary Coast, open at the Loren R. Kirkwood, Haddondield and Mer­ Netherlands-Plaza, CinCinnati, May 1. Chick , Abe Lyman's chief chantville, N. J., assignors to RCA. who supplements the li mited activ- arranger, has written a song called 2,.078,058-Radio~oniometer. Henri Chireix, ities of the bustling business woman "Born Lucky," which will be the Pans, France, assignor to Compagnie Gen­ Art Randall's band, a fixture on erale de Telegraphie sans Fil. and the hustling hausfrau with talk of initial plug of the 73-year-old vet­ 2,078.060-Remote Control System for Omaha stations' sustaining programs, eran, Joe E. Howard, who recently Radio Receivers. Lewis M. Clement, Moun­ things seen and places visited in her is set to go into The Races when that left The Gay Nineties Club to be­ tain Lakes, N. J., assignor, by mesne as­ program called "So You Haven't the night club opens May 30. signments, to Federal Telegraph Co. come a music publisher. Howard, in­ 2,078,072-Radio Receiver. Christopher J. Time", is getting so much fan mail cidentally, is slated for an NBC spot Fr~nks, Denville. N. J., assignor, by mesne assignments, to RCA. and so many requests for specific WWJ, the Detroit News station, in a program to be called "The Side­ walks of New York." 2,078,077-Automatic Fidelity Con t r 0 I . reviews she JUST HASN'T THE will feed to the NBC-Red n etwork Louis C. Hollands, Verona, N. J., assignor to an hour long concert by the Olivet RCA. TIME . . .. College Symphony Orchestra and A 2,078,1l2-Vacuum Relay. Valentin Wolog­ A duet in swingtime of clarinet and din, Leningrad, Russia. WLTH's recipe ga l. Doris Webb, not Cappella Choir, May 1, at 12: 30 p.m. 2,078,123-Electric Discharge Device. John The program, which will originate harp will be among the novelty M. Cage, Schenectady, N. Y., assignor to only ate her own words, but made the in the J. L. Hudson Co. auditorium offerings when Joe Marsala and his General Electric Co. program staff eat them. and like it. in Detroit, will consist of orchestral Chicagoans guest star on the W ABC yesterday. at a dinner which consisted selections from the works of Bee­ "Swing Session," Saturday, May 1, thoven, Mendelssohn and Tschaikow­ at 6:45 p.m. The maestro will handle "BARON MUNCHAUSEN" of recipes she's broadcast on her WL TH sky, directed by Dr. Paz, and choral the clarinet and Adele Girard, fore­ Kitchen Limited program .... . Why. we favorites of the choir, under Donald most feminine exponent of swing should like to know. when they were Wilson, head of the Olivet voice de­ music on the harp, will comprise the choosing Ray Lee Jackson's camera study partment. ot her half of the combination. JACK of Irving Berlin as the most outstanding Universal R ecordings Inc. have portrait. the picture of the television been busy making MCA recordings Jack Hasty, producer of the WABC studio in action as the most Interesting and a series of Mark Warnow wax­ "Twin Stars" programs on Sunday PEARL nights, has re-arranged the show so display shot. and the one of the newsie ings. RALEIGH and as to give more time to the Buddy KOOL CIGARETTES as the best news photograph. did they Rogers' orchestra. The actor-band­ omit to select best photo of the most Martin Block's e ight - year - 0 I d leader recently added several more WJZ-l0 P. M. E.S.T.-Frlday NBC Networ. glamorous female. of which there wa s youngster, Gene, wielded Martin's men to his aggregation and since baton on the "Make Believe Ball- then has received numerous requests Oir.: A. & S. lYONS, Inc. a plethora?.. . r oom" broadcast, Saturday, 10: 15- for more music on the programs. 6 y ======RA D 10 D A I L y======M=o=n=d=a=,=A=p=ril=2=6=,=19=37

I

San t-t;anc,i&c,o. ! ! f3U~JT-I_~ _~ I I AUNT JEMIMA, booked by Her­ AM PIER~, writer-producer of ARRY FORD, That Man from Blue broadcast from their city one ma!1 Bern~e office for the Hammer­ S "Calling All Cars" series for the H Missouri, who recently started a day last week. Les Biebl, one of I stem MUSIC Hall, May 11 (CBS, 8 past year has resigned to take an new comedy program at WTMJ , Mil­ WPTF's crack announcers, dre w the p.m.). extended vacation. waukee, 7-7:30 a.m. daily, is reported choice assignment of narrat or. Wil- MADELEINE CARROLL MISCHA Visiting on coast is Henry Weber, getting a good fan response. liam E. Drips, director of agriculture AUER and GETE STEUCKGOLD, on musical maestro from WGN, Chicago. for "NBC, sent the station a telegram Kraft Music Hall, April 29 (NBC­ Art Cohn, sports editor of the "Oak­ Jerry Belcher's "Our Neighbors" of thanks for producing a topnotch Red, 10 p.m.) land Tribune," has started a radio broadcast on the NBC- show." ARA GERALD of "Curtain Call" column of sports comment over KLX, yesterday emanated via WCKY, Cin­ Broadway play, on Charlotte Buct~- calling it the "Cohn-ing Tower of cinnati, with the visit taking place in Carl Goerch, commentat or at wald's Playgoer program, tomorrow the Air." the home oj Aljred Segal, Cincinnati WPTF, Raleigh, published J. B. (WMCA, 1:45 p.m.) Byron "Speed" Reilly, KLS sport­ Post columnist. Clar.k's" "So. Yo~ Want. t? Get Into I AMPARO ITURBI, sister of Jose caster, played host to crippled chil­ Radt~7 arttcle tn an edttwn oj "The Iturbi, on "Everybody's Music," May dren Friday night showing them the State and thereby garnered some 2 (CBS, 3 p.m. studio and interviewing them as a Connie Desmond is at the mike for the baseball broadcasts over WSPD good publicity jor the station. I URSULA PARROTT, on Anice build-up for the annual Boxing Ben­ Th~~ , --- Ives' Everywoman's Hour April 30 efit for Alamedia Crippled Children ~ene Stafford, copy chief of Lang- II (WMCA, 11: 15 a.m.). ' to be held May 5. Lew Danis, lead in "Unfinished 10lS and Wentworth, is authoring n ew Thomas B. Jones has been added series of .mag,azine articles on radio I ------to the KYA announcer's staff. H~adli~es" over WHN on Saturdays, fo~ a writers monthly. New titles EVents Inc KYA Briefs: Ferdinand Christman wtlZ dtrect a summer theater ij he that his "Road to No­ can find some good scripts. WIll follow his first article, "How to where'; wd' going somewhere on of the technical staff passed the FCC Write for Radio," and will appear both WMC s examination for operator's license Memphis, and WBNS, Jack Ingersoll, in addition to his under the heading, "The Use of Sound Columbus ' with the high score of 91 ... Chief Effects to Set Scenes." . Engineer Paul Schulz is nursing a regular bowling broadcasts over gash over the right eye, suffered WINS four nights a week, has started giving play-by-play descriptions. KMMJ, Clay Center, Neb., claims I Janice Gilbert, who portrays the when a dust-cover from the speech­ to have the only r ooster trained to role of Janice Collins, and Jimmy input equipment in the control room crow jor radio broadcasts. , Donnelly, who takes the part of Ed­ fell over on him ...John Donohue Doug Arthur has been appointed die COlli.ns in "The O'Neills," daily announcer by WNEW and will take has been added to the sales staff, KFNF, Shenandoah, Ia., is permit­ NBC SCript series, will join the cast it is announced by Station Manager over the Howard Credit Clothing Co. of Helen Menken's program, "Her program, and also aid Ted Webbe in ting various denominations in sur­ Bob Roberts . . . A new musical rounding towns to take turns spon­ Second Husband," on W JZ at 8: 30 group appearing on KYA's programs the Paramount, Newark, spelling p.m., Wednesday playing Fran and bees. sorir;g the regular 3 p.m. Sunday consists of Kathryn Julye, harpist; serVIces. Dick on the broadcast. The child­ Aurora Cravera, 'cellist, and Herb ren are 10 and 12 years old re­ Sanford, vibraharpist. "The Five Jones Boys" are really spectively, and have appeared in'sev­ going places since their initial radio Simon Lake, inventor oj the sub­ M. E. "Bob" Roberts, manager of marine, will talk on "Exploring -t he eral Broadway productions besides KYA, San Francisco, left Saturday appearance several years ago over radio. WEBQ, Harrisburg, (Ills.) . From Bottom oj the Sea" over WQXR, May for Los Angeles to attend dedication 3, 6: 30-6: 45 p.m. of the new KEHE studios. WEBQ they went to WJJD, Chicago, John H. Ribbe is the first NBC thence to Hollywood and the films. Jack Jenney, trombonist and band­ During their first mike experience, Wilfrid Couture, French-Canadian leader, who is heard on 17 commer­ vacationer. The producer of the director of the Franco-Americaine Standard Symphony Hour and other they were known as the Pace Jubilee cials weekly, will give a party to Kay Singers, then the Dixie Cotton Pick­ Hour on WNBH, New Bedford Thompson, rhythm singer who cele­ musical broadcasts, with his violinist­ Mass., announced a wedding recep~ wife, Modesta Mortensen, headed for ers, and Thirty-Six Feet of Harmony. brates her first anniversary on her tion for Luisette and Samuel, his current air show April 30. It is the northwest yesterday. Their most notable success was at­ tained in the Jane Withers picture script writers, to be held in a local natural that Jenney should be in on hall where a weekly program is the celebration-he's only the hus­ Adjourn Announcer Confab "Can This Be Dixie?" The Five J one~ Boys have several Variety discs to aired before a paid audience. So band oj Kay Thompson. After a three and a half hour ses­ their credit, among them, "Mr . Ghost many persons turned out for the af­ sion, the Friday meeting between the Goes To Town," and "Doin' The Sus i­ fair that Couture fainted. But the CBS, and the announcers and pro­ Louis Prima, radio's swing trum­ Q!" show went on. ducers' bargaining committees was peteer and maestro, has been given a leading role in 20th Century-Fox's adjourned until tomorrow morning. A new technique in the dramatizing I Dick Faulkner, announcer at No announcement was made as to new picture, "You Can't Have Every­ oj a novel jor radio, that oj dualizing I WSOC, Charlotte, chased a train the thing." whether what, if any, progress had a single personality in order to con- ?ther day with a mike in his hand been made at the meeting. vey certain narrative portions oj the tn order to get some interviews jrom book, will be employed during the celebs oj the Philadelphia Symphony. Carol Weyman, mezzo-balladeer, Shep Traube Joins Republic tomorrow starts on a new 26-week presentation oj "They Came Like series jor NBC. She is now heard Shepard Traube, formerly with Air Swallows," a radio adaptation oj Cy Carter, engineer at WSOC Features Inc., has joined Republic Charlotte, recently talked by short Mondays at 2: 30 p.m. over WEAF and William Maxwell's just published sec­ Wednesdays at 10: 15 p.m. over WJZ. Productions Inc., Hollywood, as ex­ ond novel, to be heard over the NBC­ wave with a ham in Australia. ecutive assistant to Moe Siegel, studio Blue network May 3. In several in­ head. Traube for a number of years s!ances two voices will be used jor a J. C. Johnson recently joined was a Broadway producer, director stngle character. The innovation KCMO, Kansas City, as a member oj Winchell and Bernie and author. howe'!ler, will be in keeping t he per~ the sales staff. He came jrom Gen­ Walter Winchell and Ben Bernie sonaZtty oj the character intact eral Outdoor Advertising in Atlanta. make good as screen actors in th'!'ough ~he ,use oj voices essent ially 20th Century-Fox's "Wake Up and ,veils IhHls('w:lrmillg altke-wtth Just a shade oj differenti­ Bob Provan, genial announcer on Live." which opened Friday at the ation in tone and pitch. Heretojore, the night schedule at WDRC, Hart­ Roxy Theater. Although it is lack WCHS. Charleston. W . Va .. a ford, has taken over a new 10 p.m. CBS affiliate. last Saturday night the use oj two voices has been di­ Haley's performance fhat steals rected to produce a stream-oj-con­ program call e d "Readin' and the picture. the feuding Winchell held a "house· warming" party in Writin'''. Bob asks his listeners to its new studios just completed. sciousness effects through entirely and Bernie. playing their natural different character tones. spell and pronounce some words selves. also score. Film has a ra· Station has also installed a new commonly done incorrectly. transmitter and antenna. Edith M. dio background and. in story and Production Manager Graham Poy­ music as well as cast. is the best (Peggy) Stone of the CBS station ner and Engineers Henry Hulick and John Fleming, English writer, relations department represented of its kind produced to date. Broad- Willard Dean of WPTF, Raleigh, whose "Gods Over Doone" is sched­ way movie critics gave rave the network. uled jor FaZZ production on Broad- ' fetched themselves some h igh com­ notices to fhe whole works. pliments for their handling of the way, was notified Satur day by the 1- National Farm and Home Hour NBC- Script Library, a division oj Radio c::~:::on=d=a=y=,A=p=r=il=2=6,=1=93=7======R A D I 0 D A I L y======7

, - ' ur= H ighlights in the Developmen t of Ontstnltding U. S. Radio Stations N o. 23 of a Series

WMAQ-Chicago . W. PETERS, general manager for OM FIZDALE, press agent, and 50,000 Watts-670 K. c. L Cannon System's Radio Station T Don Quinn who authors "Fibber KIEV, Glendale says ground will be NILES TRAMMELL P. G. PARKER McGee and Molly," fly to California broken within the week on the sta­ today. Fizdale expecting to open an tion's new studios, and that RCA and Vice-President in Charge Manager office in Hollywood. He has just contractors have stipulated that it MAQ, oldest broadcast station of the second largest city of the nation, is owned opened one in New York. will be ready for use by July 15. Wand operated by the National Broadcasting Company, with the Chicago Daily News Both the studios and the new 290 a large stockholder. That newspaper, together with the Fair Department Store as a Hal Burnett, WBBM publicity chief, foot vertical tower will be located on joint sponsor, originated the station. It was on April 13, 1922, that the little 100- flying to New Orleans just for a property which KIEV has just ac­ watter first came to life in a small studio on the top floor of the department store. w eek-end ride. quired on San Fernando Road, at Mil­ The owners, not satisfied with the transmission, closed WMAQ on April 25 of the Franklyn MacCormack, poe try ford. Enlargement of the station live same year and installed a 500-watt transmitter, reopening October 2. reader of Wrigley's "Poetic Melodies" talent facilities will include three That was the shaky beginning of what was to become one of NBC's most im­ on a motor trip to Waterloo, Ia. studios. KIEV's present studios are portant links. Chicago, the center of the nation's trade, services, by radio, one of the in the Glendale Hotel, with antenna wealthiest markets in the world. WMAQ alone has a listening audience that numbers New piano-song-guitar duo, Betty on the roof. Station started 3% years in the millions, with an annual expenditure of billions. Its primary and secondary Bennett, onetime soloist for Realsilk ago, and this is the first move. coverage includes the average citizens, farmers, and capitalists of the entire midwest. show, and Joe Wolverton, guitarist now on WLS Barn Dance, will make Edgecumb Pinchon, author of In 1928, with its power increased to 5,000 watts, WMAQ was taken over by NBC. In 1932 the change was completed when WMAQ moved into its new home in the bow Tuesday evening on NBC's Pic­ "Viva Villa," will direct and be guest cadilly Music Hall. on Al J olson's program May 4, when Merchandise Mart. Under the guidanace of the web, WMAQ today operates on Jolson will do a scene from the play 50,000 watts, and as a member of the basic-Red network of NBC, is relied upon in Margaret Morton McKay, wife of -a tear yanker titled "A Death in the midwest by the largest radio time buyers on the network. Al Rice of the Maple City Four of the Desert." On the 27th J olson will WMAQ has the honor of being the station that brought Amos and Andy to the National Barn Dancers, on the air do Ida Tarbell's "The Man Who listening audience, and Pepsodent Toothpaste to the consumer's home. It was also for KFI w ith her own program "Hol­ Killed Lincoln" scenes. one of the first stations in the country to broadcast baseball games. That practice lywood in Person." Alvin Wilder, commentator on was begun in 1924, and in 1932 WMAQ pioneered the at home and abroad broad­ casting schedules. With Hal Totten at the Mike, WMAQ listeners were given grand­ Jim Crusinberry, veteran Chicago "Layman's Views of the News," has sports writer, is the new sports edi­ been signed by KEHE to do a new stand seats to a hard-fought campaign that placed the Chicago Cubs in the world ~ri~ • tor of WBBM's news department. sponsored series of weekly color Jim's the husband of Jane Crusin­ commentaries on some highlight of Satisfied sponsors on WMAQ include such names as General Foods, Philip Morris, Packard, Ipana, Pontiac, Shell Oil, Pepsodent, Lady Esther, Firestone and Kraft. Artists berry, who authors "Story of Mary the week that didn't get in print. Marlin" at NBC. Wilder Furniture Co. sponsoring. such as Bing Crosby, Jack Benny, Burns and Allen, Fred Astaire, Fred Allen, Amos and Gale Page, NBC songstress, flew to Placed direct. Andy, Lanny Ross, Joe Cook, Rudy Vallee, Wayne King and Russ Morgan are steady entertainers for WMAQ listeners. White Sulphur Springs over the Fred Williamson signed on to do Business headquarters and studios are located in the Merchandise Mart, with the weekend, with husband Fred Tritsch­ scripting on "Calling All Cars," long transmitter standing near Bloomingdale, III. ler. Back Wednesday. handled by Sam Pierce, who has re­ signed to freelance. Announcers Hear Selves Lynn Chalmers, who jumped from Charlotte, N. C. - Announcers at selling advertising to radio singing WBT heard themselves speak the when David Broekman gave her an other day and they weren't so cock­ audition a few weeks ago, has been sure of their perfection when the signed by the Thomas Lee Artists little wax discs showed up faults Bureau. they didn't think they had. Reginald Don Otis and KFAC trying out a Allen, for instance, discovered he new idea in record programs with an occasionally pauses gropingly, giving hour's show featuring records by the impression that he isn't sure of Little Tall,s 0", Bifl S"Iljects colored bands, and with a well what he is saying. Caldwell Cline * * * * known colored band leader in per­ thought he sounded too mechanical. son as guest star. First guest Les The boys are correcting their speech, Hite, to be followed by Earl Hines. however, and maybe their next test Don Otis to do interviewing. Pro­ will be as satisfactory as program di­ gram to be called Harlem Rhapsodies, rector Chas. Crutchfield's first one with Todds (clothing) sponsoring. was to him. I am a SI LENT salesman ... I am on the desk Earnshaw-Young Co. transcription producers, examining scripts, ready­ ing to start a new series for their Paint Program Since '33 of the busy radio EXECUTIVE every morning service. Benjamin Moore Paint Co. of New Hal Horton, who has been an­ York has been using a 15-minute nouncing, handling publicity and morning spot on WBT, Charlotte, am WELCOME because I am sincere helping produce on KIEV resigned since 1933. The regular Thursday last week to become producer of morning quarter hour, from 11: 30 to live and disk programs for a group 11: 45 a.m., has become one of the ... I go DIRECT to the man that handles the of Chicago clothing houses opening best-known programs on the WBT stores in Los Angeles. Schedule calls schedule. Featuring Marie Daven­ CLOSI NG of negotiations . . . They already for three programs a week on KEHE, port at the organ, the show is the 5 a week on KRKD and 4 a week on only local talent advertising which KFWB. Wallace MacLean taking the Moore Co. does over a CBS unit tell me that am an EXCELLENT advertising over Horton's spot on KIEV. -all other promotion being done on KHJ likes its "Help Thy Neighbor" a network. program well enough so that when medium .. am RADIO DAI LY and a TEST its sponsored period ran out on KHJ, George Podeyn Joins WBS station decided to shoot it on the Don George Podeyn, formerly radio di­ Lee Coast net as a sustaining feature. rector of Fuller & Smith & Ross, has will TELL. Program will continue to find jobs joined the sales department of World for needy of Los Angeles area. Has Broadcasting System. Podeyn at one already placed more than 500 through time was associated with Donahue & interviewing and describing appli­ Coe, and the BBDO radio depart- i ments. , ~ ______~ cants on the air. 8 ======RA D I 0 D A I L Y ======M=on=d=a=Y,=A~p=ril=2=6~,~ 19~37 BORDEN STARTS SERIES IEKE MANNERS' GANG

ON YANKEE WEB MAY 4i IN 24 SHOWS WEEKLY

(Contilllted- from Fage 1) I ( Coll!i»lted from Page I ) men and actors will be involved in by Michaels Brothers, local furni­ the broadcasts. Special promotional ture stores. This is a new high in sheets, posters, an offset process tab the number of programs featuring paper, and other material is set, in "SPORTS PARADE" Clark ~ Buddy Cantor), and other one act. Manners does not use a the interest of Chateau Cheese. General Mills varied item s. s~rip~ for his talk and the gang sing Young & Rubicam is the agency. WMCA, seven days a week, Friday's program also had a spe- hIllbIlly tunes. Zeke claims he wakes 2: 30-5: 30 p.m. cial even t, the Penn Relays brought up in the middle of the n ight and Campana's Long-Term Contracts Knox-Reeves, Inc., Minneapolis. by wire from Franklin Field, Phila- makes "station breaks" in his sleep. Chicago-Campana's contracts with . COMBINATION SPORTS AND VARIETY delphia. A lthough this was not un­ Les Trema~ne and. Barbara. Luddy : FROGRAM WITH WELL-SUSTAINED IN- der Gener al Mills sponsorship, the call for theIr exclUSIve serVIces and i TEREST advertiser permitted the special Bill Brown Joining WHO guarantee them 52 weeks work for . '. . feature to be inserted in the show. Cedar Rapids, Ia. -Bill Brown, one year with options extending for Th IS IS the nearest thm g yet to Dick Fishell was at the mik e in WMT announcer and special events four years. Tremayne begins work a "newspaper of the air," and as I Philly. - man, leaves WMT in a few days to on "First Nighter" when it is brought su ch it ~ti.n:l1.~lates spe~ulation on One of the vocalists, Helen You ng, take over the duties of Dutch Reagan, back to Chicago from Hollywood on new. posslbIl.ltIes for. aIr pr?grams invited listeners to phone in requests WHO sports announcer, who is on June 4. Campana learned its lesson a~d m turn fO: advertIsers usmg the for their favorite songs. his way to Hollywood. from experiences with Don Ameche, aIr ~s a medUlm . . Because of the length and diversity Brown came to WMT from WSUI, now drawing down almost as much .Wlth Don Kerr as m.~., the pr?- of the pr ogram, the occasionally in ­ the University of Iowa non-commer ­ fan mail as Shirley Temple at 20th gI a~ successfully combmes mUSIC, serted commercial plugs are hardly cial station at Iowa City. During the Century Fox. He has cost them real ~r~vlded by Lee Gr.ant:s. orchestr a; noticed. For the same reason, pro­ time he has been with WMT he has money this year. Les Tremayne, vo~al n1!mber~, by mdlvlduals and gram is able to m ove along at an built u p the "Movie Man" program who worked this season in Campana's groups; m termlttent repor ts fr om the amiable gait , permitting leisurely as­ to where it is now one of the most "Grand Hotel," has also had movie ra~e t~ac k s as we ~l as from the base- similation on the part of the dialers, popular programs h eard over this offers. Deal was handled through ball. dIamonds, WIt!; ~o b Carter, Hal wh ich is a favorable point for after­ station. Aubrey, Moore & Wallace, Tom Wal- Jams and others gIvmg the w in ners noon entertainment. lace having just returned from Holly- (or. la.test scores) and other dope; Orchest ra, annou ncer s and others wood where he arranged for retu:-:1 perIOdICal movie news by Powell hold up well under the grind. "Today's Children" to Coast? of show to Chicago. Chicago - Carl Wester, NB C ac­ count executive for Pillsbury's "To­ day's Children", is back from trip 20% More Sets in Japan to Hollywood and vacation in Ari­ Increasing popularity of radio in F. C. C. ACTIVITIES zona. With Erna Phillips, author of Japan is reflected by the fact that t"e the serial, also in Hollywood they number of licensed receiving ret::: h explored m ovie possibilities. Nothing EXAMINER'S RECOMMENDATIONS Provo Broadcast Co., P rovo, Utah. CP operation increased by 436,50~ (~ur i 1-; settled yet, however. Meanwhile 1936 to total 2,776,189 a j UI:"" " ')f North Georgia Broadcasting Co., Ross­ lor new station. 1210 kc., 100 watts, un­ ville. CP for new station. 1200 k c., 100 limited. Pill~bury already has sold 270,000 nearly 20 per cent. saJ's a report to watts, daytime, be denied. Dan B. Shields, Provo. CP for new sta­ copIes of the n ovel adaptation of the Electrical Divisio ~l, Bun a f Metropolis Co., Jacksonville. CP for new tion. 1210 kc., 100 watts, unlimited. "Today's Children" at 50 cents a clip. ctation. 1290 kc., 250 watts, unlimited, be June 8: The Enterpr~se Co., Beaumont, Foreign and Domestic Com - ~~" 'c. Tex. CP for new statlon. 1400 kc., 500 According to the Japanefe Bro :1::: ,. :l , ~ t ­ granted. Rapids B roadcasting Co., Cedar Rapid s watts, unlimited. ing Corp., there were 20.5 ,;t ~ " ' r la. CP for new station. 1310 kc., 100 w atts' WTBO, Cumberland, Md. Auth. to trans­ Mable Todd for Films 100 families in oper ation b J :p , '1 ut!limited, be denied. ' fer control of corporation. 800 kc., 250 watts, dayt ime. Chicago - Mable Todd, former Al at the end of 1936. HEARINGS SCHEDULED Phillip J ackson, Brunswick, Ga. CP for Pear ce comedienne, who has been 1 Th ree new radio brox -astin-< r Ll- . April 26: Frank M . Stearns. Salisbury, new station. 1420 kc., 100 watts, daytime. w orking on the NBC Jamboree, has June 9: Leon M. Eisfeld, Burlington , la. tions were opened durin; the y~lr. Md. CP fo r new station. 1200 kc., 250 been signed to a film contract by increasing the number of St8t'0:1S in watts, daytim e. CP for n ew station. 1310 kc., 100 watts un- April 29 : WOAI, San Antonio. Auth. to limited. • ' Warner Bros. She is the w ife of Japan proper to 30. Work has ceeil transfer control of corp. 1190 kc., 50 Kw., June 11 : Fields McCarthy Co., P oplar Mor ey Amster dam. started on two addit i o~ ,1 statioils unlimited. Bluffs, Mo., CP for new station. 1310 kc., 100 watts, daytime. which it is hoped will have be~n George Harm, Fresno, Cal. CP for new station. 1310 kc., 100 watts, unlimited. WKBH, La Crosse, Wis. Auth. to trans­ completed and ready fo~ operation Robert Raymond McCulla, Oak P ark, Ill. fer control of corp. 1380 kc., 1 Kw. u n- Two Women Plan Station by June, 1937, it was stated. CP for new station. 1500 kc., 100 watts limited. ' Osterville, Mass. - Erection of a daytime. ' C. P . Sudweeks, Spokane. CP for n ew station. 950 kc., 500 watts, 1 Kw. LS un- Cape Cod radio station in Barnstable Gulf Adding WCAE June 1: W. H. Hartman Co., Waterloo, Ia. CP for new station. 1420 kc., 100 watts, limited. ' is planned by tw o local women, G ulf Refining CO .. Pittsburgh (Gulf unlimited. Harriet M. Alleman and Helen W. spray) on June 1 will add WCAE Vancouver Radio Corp., V ancou ver, W ash. APPLICATIONS RECEIVED MacLellan. to its radio spot campaign. Sponsor ~ P for new station. 880 kc., 250 watts, day- KFQD, Anchorage, Alaska. Auth. to has taken the Nancy Martin quarter- I time. I t ransfer control of corp. to R . E. M cDonald, . ' . , Petersburg Newspaper Corp., Petersburg, 166 shares common stock. hour, tWIce weekly. Young & Rubi- Va. CP for new station. 12 10 kc., 100 w atts, A. L. Beaird, J asper, Ala. CP for new I ~ cam Inc. is the agency. I 250 watts LS., specified. I station. 1500 k c., 100 watts, unlimited. I J ohn ~tewa r t B ryan, Petersburg . C P for United Broadcasting Co., Tulsa. CP for I new statIOn. 1210 kc., 100 watts, 250 watts new special broadcast station 1550 kc L S, unlimited except Sunday nights. I 1 Kw., unlimited. . .. June 2: R?diotel Corp., San Diego. CP Decatur Newspapers, Inc., Decatur, Ill. u~ t= ,"1~ U f?r. new statIOn. 920 kc., 500 watts, un- CP for new special broadcast stat ion . 1550 .. t= hmlted. kc., 1 Kw., unlimited. I ~T t=~ VI t=,,, JANE WEST New Fellowships at NBC Unexpected Results "I believe that all script·writers Additional University Fellowships When Briggs Hardware Co. in of a daily radio dramatic series , for advanced study in radio broad- I Raleigh started its WPTF series of should held at least three slory casting at NBC have been granted by "Sketches in P aint" shor tly before conferences a week with all the . Easter, the sponsor stocked up with I, the Rockefeller FoundatIOn to Har- 2,300 gallons of Lowe Brothers paint members of the cast participating. AVRO, Holland's biggest radio At this conference there should be ] ley A. Smith of Louisana State Uni- for the Spring season. One w eek corporation, is a non-profit organ­ a general discussion of ideas and versity and George E. Jennings of after Easter, it was d iscovered that ization supported by voluntary con­ plot situations. As writer of 'The WILL, University of Illinois. Smith, I every gallon in the shipmen t had tributions of 200,000 subscribers. O'NeilIs' I've found that through under a three-month appointment, been sold, and WPTF was the sole If does not receive a penny from this method I am able to obtain an? Jennings,. under .a six-~onth ~p- adver tising medium used. Briggs the Government, and has nearly added true·to·life dialogue and sit· pomtment, WIll begm theIr studIes reports th is increase in sales is un­ $1.000,000 surplus. uations." at NBC's Radio City studios on May precedented in its h istory and the I, 'i. store was founded back in 1859. 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