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BRANDS WE LOVE Fashion, Motors, Design, Food, Cosmetics, Perfums, Wine, Arts & Crafts

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BRANDS WE LOVE Fashion, Motors, Design, Food, Cosmetics, Perfums, Wine, Arts & Crafts 100 STORIES ON QUALITY 2015 Beautiful Italy 100 BRANDS WE LOVE Fashion, motors, design, food, cosmetics, perfums, wine, arts & crafts BEAUTIFUL ITALY - PUBBLICAZIONE GRATUITA Beautiful Italy 100 STORIES ON QUALITY 3 ATELIER VERSACE RAHI- REZVANI THIS IS THE ITALY WE LOVE THE ITALIAN LANDSCAPE HAS ALWAYS BEEN A GREAT ATTRACTION. THE NATURE, THE MASTERPIECES OF ART, THE ENCHANTING CITIES. THE QUALITY OF LIFE IS SPECIAL. TO LET ONESELF GO IS ONLY NATURAL. AND THE ITALIANS? STEREOTYPES DEPICT THEM AS OUTGOING AND GALLANT. LOVERS OF THE “MADE IN ITALY” BRAND ADMIRE THEIR CREATIVITY AND KNOW-HOW. WE HAVE DECIDED TO INTRODUCE OUR READERS TO ITALIAN EXCELLENCE. ENTREPRENEURS AND ARTISANS, FASHION DESIGNERS AND CONNOISSEURS, INVENTORS AND FARMERS. WE HAVE SELECTED 100 BRANDS FROM DIFFERENT SECTORS. FASHION, DESIGN, FOOD, MANUFACTURING, CARS. THIS IS AN OBVIOUSLY ARBITRARY NUMBER. IN ADDITION TO THESE 100 WE COULD HAVE PICKED OUT ANOTHER 1,000 EXCELLENCES. UNIQUE REALITIES ARE TO BE FOUND ALL OVER OUR COUNTRY. SMALL, BIG, FAMOUS AND SECRET. BUT WE HAD TO MAKE A CHOICE AND WE DECIDED TO CHOOSE QUALITY AND AUDACITY AS OUR MAIN CRITERIA. DYNASTIES THAT HAVE SUCCEEDED WITH INTELLIGENCE, REALITIES THAT HAVE EVOLVED COURAGEOUSLY, INDIVIDUALS WHO HAVE WALKED NEW PATHS AND COME OUT VICTORIOUS. WE INVITE YOU TO READ THESE PAGES AND TO MAKE YOUR OWN IDEAL LIST OF EXCELLENCES WHICH WE HOPE YOU WILL HAVE THE OPPORTUNITY TO DISCOVER AND LOVE. Direttore responsabile: Ezio Mauro Hanno collaborato: Paolo Crespi, Gruppo Editoriale l’Espresso SpA Stampa: Paderno Dugnano (MI) Micol Passariello, Federico Poletti Via C. Colombo, 98 - 00147 ROMA Rotocolor SpA via Nazario Sauro 15 A cura di: Daniela Hamaui Traduzioni di: Irith Alcalay, Alison Drew, Divisione Stampa Nazionale Reg. Tribunale di Milano n. 110 Ideazione e coordinamento: Amalia Zordan Linda MacCanna, Laura Traldi, Mara Direttore Generale: Corradi Corrado del 03/04/2013 Progetto grafico: Lorenzo Frosi Accettura Vicedirettore: Giorgio Martelli In redazione: Rachele Bagnato, Pubblicità: Rita Balestriero, Roberto Ciminaghi, Segreteria: Alessandra Dacrema, Tipografia: ROTOCOLOR SpA A. Manzoni & C. S.p.A. Carlotta Magnanini, Serena Tibaldi, Elisabetta Dini Ciacci, Chiara Saita Via C. Colombo 90, 00147 ROMA via Nervesa 21 - Milano Laura Traldi, Chiara Tronville Sig.ra Ilaria Gandino - tel. 02/57494416 Beautiful Italy 100 STORIES ON QUALITY 5 03 POMELLATO SOPHISTICATED JEWELERY FOR EVERY MOMENT Founded in 1967 by Pino Rabolini, Pomellato was the first brand to bring the prêt-à-porter philosophy to jew- elery. Its iconic Gourmette chain (from the 60s) and the King and Bear pendants have become symbols of this evolution that adds emotional value and commu- nicative impact to jewels. Which is where Pomellato’s worldwide success stems from. pomellato.com 01 FERRARI 04 IN POLE POSITION ON THE PLANET’S FORMULA ONE PARMIGIANO REGGIANO RACE TRACKS AND AMONGST ITALY’S TOP BRANDS ONE OF THE MOST FAMOUS WITH THE SUPER CARS FROM MARANELLO CHEESES IN THE WORLD Molière’s dying wish was to eat a flake. Dumas put it on Ferrari, one of the world’s most famous and influen- are also the Ferraris created for the road, those to his maccheroni. Napoleon mixed it in salad. The origins tial brands, a symbol of sport excellence, exclusivity be enjoyed by speed lovers outside the racing of Parmesan can be traced back to the Middle Ages; and style has held on strong to its mission to build tracks. A synonym of luxury, design and technology today 380 dairies between Parma and Reggio Emilia unique cars, meant to represent, on the race tracks brought to the topmost levels that is also nowadays produce it, following an identical process – all under as well as on the roads, the concept of high class a symbol of comfort and versatility, for the benefit of the supervision of the Consortium, which has protect- Italian automobile for over 60 years. passionate drivers. Owning a Ferrari is every boy’s ed it for more than 70 years. parmigiano-reggiano.it The brand founded by Enzo Ferrari is, needless say- dream. Other than racing cars, Maranello offers a ing, a collector of victories and titles, all earned in variety of Ferrari models, that are distinguished by the Worldwide Formula One Championships, the construction of their engines (8 or 12 cylinders) where the cars of the “prancing horse” are the only and their use, a grand tourer and an extreme sports ones to have raced in all editions, from the very first car. The latest must for Ferrari fans is the “California one in 1950 to the latest that kicked off in March T” model, in which the turbo technology taken from 2015 in Melbourne: 16 victories in the car maker the Formula One know-how has made it possible to category and 15 as best pilot, five of which were create a new top performance propeller. Demand achieved with Michael Schumacher at the steering for this model exceeds supply just like it occurs for wheel. The real pride and joy of the Maranello brand all other Ferrari models. auto.ferrari.com GUCCI 05 02 Sought after for the style of the bags, the moccasin with horse bit and the MOLESKINE “Flora” scarf, Gucci has its roots in IN THE DIGITAL ERA THE CREATIVE Florence in 1921, where it began as a WANDERER’S NOTEBOOK laboratory specializing in handcrafted Moleskine’s newly reborn success owes everything leather goods. The iconic cornerstones to Maria Sebregondi, co-founder and director of brand equity and communication. of the brand take form from riding It was she who identified the “new nomads” crea- articles: the horse bit and stirrup. tive class, as the new target for the famous note - gucci.com book, so loved by all artists in the early 20th cen - tury. moleskine.com Beautiful Italy 100 STORIES ON QUALITY 7 07 08 12 SAN PELLEGRINO NONINO AN “AMBASSADOR” WHICH MASTROIANNI AND CLAUDIO AMORINO VALUES ITS HOME TERRITORY ABBADO’S FAVOURITE GRAPPA It was born with Italian roots and The only brand from the food section to have a dou- The nectar of Friuli is high-grade and highly enjoyed: know-how, but its first shop opened ble partnership: Expo Milano 2015 and the Italian Pa- Nonino Grappa has been distilled since 1897 in Per- vilion. Perhaps because San Pellegrino mineral water coto, Udine, in a factory led by Gianola Nonino, revolu- in Paris. Amorino is one of the most best represents the heart and soul of Made in Italy: tionary spirit guide and conqueror of international as popular ice cream brands outside sourced from an Italian spring with unique character- well as Italian well known palates. For 40 years Nonino istics, it has been exported since the early 1900s in has held a prestigious international cultural award. Italy. Founded by Cristiano Sereni 145 countries. sanpellegrino-corporate.it grappanonino.com and Paolo Benassi in 2002, has now spread its natural ingredients philosophy to 13 countries 09 10 amorino.com DOLCE&GABBANA BULGARI SENSUALITY AND GLAMOUR RARE STONES AND BOLD OF THE MEDITERRANEAN STYLE DESIGNS SINCE 1884 Two complimentary talents for a common vision of The Italian dynasty of jewelers was founded by Sotirio women, seductive, religious and close to their family. Bulgari in 1884 using the gold crafting traditions of 06 FRAU ALESSANDROPOLTRONA DIGAETANO/COURTESY From their debut in 1985, Domenico Dolce e Stefano ancient Greece. Its distinctive style: the unmistakeable 11 Gabbana have reinterpreted Sicilian atmospheres and cabochon cut, the large colorful precious stones set in traditions. Their style reinvents iconic elements such as gold, ancient coins in the middle of necklaces and MAXCARDELLI black lace and satin and mixes them with erotic bra- bracelets. Cult objects worn by movie stars like Eliza- zennes and religious hints. dolcegabbana.it beth Taylor, Ingrid Bergman, Sofia Loren. bulgari.com POLTRONA 7 8 PRADA 13 TECHNICAL INNOVATION & TRADITIONAL FRAU CRAFTSMANSHIP IN A CONTEXT OF WORLDWIDE WHO HAS NEVER HEARD LUXURY. A BRAND TURNS FASHION INTO CULTURE OF THE VANITY FAIR It is likely that no other brand influences contempo- step ahead of the others. Examples would be the rary society to the same degree as Prada. Founded opening of concept stores, developed as show- ARMCHAIR? in 1913 by Mario Prada, grandfather of Miuccia, rooms and meeting places – rechristened “Epicen- the Milanese brand was originally known for being tro” – and designed by star architects such as Rem More than a hundred years of activity and a transfor- the official supplier of leather goods and luggage Koolhaas and Herzog & de Meuron; the recent ac- mation: from a local lab of high craftsmanship to a lux- to the Savoia family. But with the arrival of Miuccia quisition of “Pasticceria Marchesi”, another symbol ury brand recognized worldwide. This is, in short, the and her husband Patrizio Bertelli in the late 70s, of Milan; and its increasing involvement in the art history of Poltrona Frau, a company from the Marche Prada became the colossus it is today. The key to world. The Prada Foundation, created with the idea region, in central Italy, founded in 1912, a brand that its success (the group is quoted on the Hong Kong of promoting radical artists and cultural events, turned skilled manufacturing and materials research - stock exchange) is, without any doubt, its crosso- was born in 1993. Ca’ Corner della Regina, a ba- whose symbol is the famous Pelle Frau ® - into a glob- ver versatility, which has allowed it to become a roque-style Venetian palace was purchased in al success. With more than 60 mono-brand outlets, reference point in fields other than fashion. The tal- 2011 and transformed into a display space for the MICHELE TABOZZI/COURTESY GRUPPO SAN PELLEGRINO including 10 flagship stores from New York to Rome, MATTEO BORZONE/COURTESY AZIMUT BENETTI GROUP ented designer has shown her capacity to combine Foundation.
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