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The Role of Zanzibar Tourism Commission on The International Journal of Academic Management Science Research (IJAMSR) ISSN: 2000-001X Vol. 2 Issue 10, October – 2018, Pages: 45-51 The Role of Zanzibar Tourism Commission on The Development of Tourism Sector (Case Study Commission of Tourism of Zanzibar) Muhamad hamdu Haji (kibindo) Zanzibar Journalism and Mass media Collage Zanzibar, Tanzania. [email protected] Abstract: This study was conducted in Zanzibar Island as a part of the Unite Republic of Tanzania and focused on the Commission for Tourism as a Government institution (ZSTC). The objective of the study was to examine the contribution of Government through its institution ZCT to the development of tourism in Zanzibar Island. Primary and secondary data were collected using quantitative and qualitative methodology. Finally the study sought to explore the impact of existing, strategies and policies being employed by the Government through Commission of Tourism in the development of the tourist sector in Zanzibar. SPSS and Microsoft excel were used in data analysis and presentation. A total number of 65 respondents were involved in the study. The methods used in data collection were interview, questionnaires and a documentary review. The findings of the study revealed that the development of tourism in Zanzibar was still at an early stage unlike the surround the lands in the Indian Ocean. The study revealed that the Zanzibar Commission of Tourism faced many challenges in the development of tourism such as lack of human resources and lack of fund to deal with the marketing of the island to tourists and lack of physical resources. Field results further indicated that despite these challenges the ZSTC has played an important role in the development of tourism and raising the income of the people and also in providing education and skills to the local peoples. The study recommends that the Government through its institution ZSTC should involve the local people in the tourism industry not in the low positions. Also in the high ranking positions also the Government should put more effort into the implementation of tourism policies and regulations so as to be able to compete with the other tourist destinations around the Indian Ocean. Keywords Roles, Commission of Tourism, Tourism, Development and Zanzibar Island development of Tourism sector in Zanzibar, example, how 1. GENERAL INTRODUCTION they dealing with the infrastructures such as road and other environment, solving the problem of power example The aim of this study was to investigate the effective Roles electricity as well as implementations of Government of Zanzibar Tourism Commission (ZTC) to the development policies on tourism sector and others of Tourism sector. That led to understand the techniques and ways of improving and how to reach the goals of sustainable 1.1 OBJECTIVES OF THE STUDY development and high capacity of controlling and The objective of this study is to assess the Role of Zanzibar management for Tourism sector. Through the Emic and Etic Tourism Commission for the development of Tourism approaches, this study has been innovate the alternative sector. methods of minimizing and remove the different challenges and constrains that hinder up the development of ZTC and 2.0 LITERATURE REVIEW Tourism sector in general by full participating the local and In examining issues concerning with the Roles of experienced peoples and stakeholders around the coastal Commission of Tourism in Zanzibar, there are many areas with the how the ZTC performed its potential roles in approaches which can be adopted to fix it, however this general. paper drown out the theoretical concept this include „„ETIC‟‟ Tourism has become a major contributor to Zanzibar and „„EMIC‟‟ approaches. The Etic and Emic are the two economy and is the main sector which is strongly stimulates approaches in which the Researcher done and viewpoints the new development after the income tax and commodities obtained with its best reasonable answers. (1). ETIC production like cloves and others. This study sought the approach This approach is a description of a behavior or general management and contribution of the ZTC in the sometime belief by a social analyst or scientific observer development of tourism sector and to explore how the ZTC which can be applied across cultures (2). Through that provide other mechanisms for the strong development and approaches scientists can be determine the problem with its well management for the Tourism sector in Zanzibar, this clear suggestion of the solutions. In this approach, it study is under taken in Zanzibar Island as a part of the assumed that local people are not aware on the particular United Republic of Tanzania. It has been done by examining issues and thus need to be supported by scientists. (3) to what extent does it ZTC provide it roles to the www.ijeais.org/ijamsr 45 International Journal of Academic Management Science Research (IJAMSR) ISSN: 2000-001X Vol. 2 Issue 10, October – 2018, Pages: 45-51 EMIC approach accounts for tourism in so far as tourism takes control over The emic approach investigates how local people think and exploits certain realities in order to give flesh and bones about" (1): How they perceive and categorize the world, their to the dreamlike utopias of modern, consumerist societies, in rules for behavior, what has meaning for them, and how they which tourism is generated as a constant desire. Phases of imagine and explain things or the local indigenous view on tourist development and types of tourist interests only vary environmental problems. With these two kinds of approach it in the way, in which they reflect various changing is assumed that local people are aware with the problems and constituents of modern societies such as mass media, are taking some measures to address the problems. (3). individualization and so on. Applied to contemporary Based on this study the effective roles of ZTC under societies this hypothesis suggests, for example, that pictures influenced by the several factors which contributed by policy chased by tourists with inevitable digital cameras are makers and central Government strategies for development prefigured in a virtual space, which is designed along Apart from that, theoretically, decentralization policy is the consumerist imperatives in these respective societies. Tourist key tool in making up the regional development, by using experiences, then, have to be considered as acts of the government institutions as have been done to the experiential integration, of archiving the Real into the Zanzibar central Government for the creation of the Virtual. (8). Commission as a institution which provide a potential Roles In relation to our study the tourists coming to Zanzibar have and effective controlling of all tourism activities in Zanzibar certain expectation which they imagine they with experience Island for bring and keep the conducive environment for the while on holiday on the spice island if these expectations are sustainable development to the tourism sector at the whole. not met or are in any way disappointing to them their virtual (4): has not come into reality and thus the whole holiday experience becomes a failure, so the Commission must 2.1 THEORETICAL FRAMEWORK investigate what tourist perceive to be a great holiday one Tourism has been advocated as a development strategy to they arrive on the island and then the Commission must generate foreign exchange, to increase balance of payment, make it happen that the tourist virtual reality becomes true increase GDP, attract development capital, increase the and only they will Tourism real develop in Zanzibar. transfer of technology, increase employment (5) and promote modern western value of life (6). By putting consideration 2.3 THE ZANZIBAR COMMISSION FOR TOURISM into development stages various stages have been proposed The Commission for Tourism Zanzibar was established in whereby Butler, (1980) subsequently proposes six stages of 1992 as a public institution and authorized to keep track of development which include involvement, exploration, the development of Zanzibar‟s tourism industry. Under the development, consolidation, stagnation and decline or Tourism Promotion Act No. 9, which was enacted in 1996, rejuvenation. Modernization in tourism development also the responsibilities of the Commission for Tourism have stipulates for consumption of „experience‟ as an end point. explicitly been the general promotion of Zanzibar as a tourist Tourists improved their social structural status when they destination world-wide, and to deal with the following issues manage to travel and consume these experiences (5) and in particular: which include Licensing of all tourist hence fulfill their ego needs (7). For the purpose of our study undertakings, Product development, grading and the above suggestions on the stages of development apply classification, Monitoring and supervising the industry, also to the development of tourism in Zanzibar in order for Public education program ,Assisting potential investors, the tourism sector to develop Zanzibar must be able to Keeping records and data on tourism, Training of manpower, provide experiences which are sufficient to sustain the Production and distribution of promotion materials. The interest of the tourist through their whole experience while Commission of Tourism of Zanzibar (CTZ) is encompassed on the island. As Maslow says a tourist has an ego which under the Ministry of Information, Culture, Tourism and must be satisfied by the experiences he or she receives while Youth, and works closely with Zanzibar as a tourist on holiday if this ego is not satisfied then the whole holiday destination, and in 1992 the Zanzibar investment promotion for the tourist is ruined so the Commission must make sure agency (ZIPA) in leading the investment process for hotels, that the tourist enjoys the experiences of Zanzibar as much transportation, marine sports and gastronomy. as possible for they come to back again and again only then will the tourist industry develop. 2.4.2 ROLE Theories of Tourism are induced by the scientific project of (9) Strongly defined the Role as “An abstraction of the rationalizing human behavior.
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