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Achebe, Chinua, 172 Author-brand, 42, 43 Adiga, Aravind, 3, 7, 37, 43, 73, 74, Ayyar, Kanchana Krishna, and When 124, 143, 147, 149, 154, 155, the Lotus Blooms, 103, 104 159–62, 167, 171, 182 Between the Assassinations, 143 Badami, Anita Rau, 110, 111, 112 Last Man in Tower, 143, 154, 155, Can You Hear the Nightbird Call, 160, 161 110, 112 The White Tiger, 74, 124, 143, 147, The Hero’s Walk, 111 149, 150, 152, 154, 155, 158, Tamarind Men, 110, 111 160, 161, 171 Baldwin, Shauna Singh, 84, 103, affirmative Action Report, 49, 53 104, 105, 106, 107, 112 agrarian-feudal, 150 The Selector of Souls, 106, 107, Ahmad, Aijaz, 41, 53 112 Ali, Monica, 125, 131 What the Body Remembers, 84, 103, Brick Lane, 131 104, 105, 106 Ali, Samina, and Madras on Rainy banal globalism, 190 Day, 105 Bangalore, 151, 153, 166 Ali, Tariq, 185 Barnes, Julia, 124 Alvarez, Julia, 166 , 124 Amis, Martin, 1 Basu, Latika, 69 American publishing world, 166, Beckett, Samuel, 194 180 Benjamin, Walter, 88 American universities, 5, 39, 48, 49, Bhabha, Homi, 41 50, 52, 53 Bhagat, Chetan, 33, 34, 37 Anand, Mulk Raj, 16, 72, 167 Bhalchandra, Nemade, 16 Untouchable, 72 Bhattacharya, Bhabhani, 16 Anand, S., 35, 36 black Americans, 48, 49 Anglophone, 7, 40, 44, 120, 127, Bollywood, 19, 38, 73 183 Bombay/, 16, 19, 25, 48, 76, Anglo-American, 184, 188, 191 109, 146, 155, 157, 159, 164, Anglo-Indian literature, 22 165, 169, 171, 173–5, 186, 191 anxiety of Indianness, 72 Booker, the, 2, 37, 92, 100, 110, Appiah, Anthony Kwame, 3, 21 119–25, 130, 131, 166, 168, ‘comprador intelligentsia’, 3 172, 187 Aristotle, Poetics, 148 Bourdieu, Pierre, 4, 33, 119 Aryans, 50, 51, 61 Brennan, Timothy, 15, 18, 21 Aryan fable, 61 ‘Third World Cosmoplitans’, 18 Aryan myth, 61 Brouillette, Sarah, 66, 119, 134, 190 authenticity, 34–6, 63, 64, 71, 74, Bruster, Douglas, 42 75, 77, 102, 131, 134 Burke, Edmund, 82

211 212 Index

Calcutta, 70, 146 Delhi, 19, 39, 146, 153, 157, 176, 192 Capitalism, 21, 66, 72, 101, 106, DeLillo, Don, 185 107, 145, 146, 148, 149, 153, Derrida, Jacques, 42 155, 158 Desai, Anita, 100, 130 Casanova, Pascale, 183, 184, 185, Desai, Kiran, 35, 37, 43, 73, 74, 186, 187, 188, 191, 194 119, 122, 123, 125–35, 171, 182 ‘fabrication of difference’, 194 Hullabaloo in the Guava Orchard, celebrity culture, 32–8 108, 125, 129 centre-margin, 13, 14, 16, 20 The Inheritance of Loss, 74, 119, Chakraborty, Dipesh, 41 123, 124, 125, 126, 128, 129, Chandra, Vikram, 35, 64, 65, 69, 76, 130, 133, 134, 171 143, 146, 174 Devi, Mahasweta, 27, 86, 88, 89, Sacred Games, 143, 146 90, 93 Chandrahas, Choudhury, 189 Breast Stories, 86, 90, 93 Chauhan, Anuja, 34 Dhasal, Namdeo, 16 Chaudhuri, Amit, 3, 64, 65, 71, 73 Dibdin, Michael, 147 Chaudhuri, Nirad, 167 Dickens, Charles, 144 Christie, Agatha, 122 Dirlik, Arif, 41 Churchill, Winston, 82 Divakaruni, Chitra Banerji, 25, 26, Coetzee, J.M., 41, 43 27, 55, 57, 58, 59, 73, 84, 85 Collins, Wilkie, 144 Arranged Marriage, 57 commercialization of Asian women’s The Mistress of Spices, 25, 26, 27, diasporic fiction, 110–13 84, 85, 108 commercialization of literature, 44 Palace of Illusions, 27 commodification, 1, 8, 51, 74, Queen of Dreams, 26, 27 100, 150 Dean Mahomed, vii, vii commodity fetishism, 66 des-pardes, 17, 18, 27 Commonwealth Prize, 44, 84, 104 Deshpande, Aniradh, 187 Conrad, Joseph, 145 Deshpande, Shashi, 34, 100, 166, Heart of Darkness, 145 168, 171, 177 consumable India, 191 Devi, Phoolan, 148 consumerism, 13, 127 Doyle, Arthur Conan, 144, 145, 146 Coombes, Annie, E., 24 Dublin Literary Award, 84 Cooper, Fredrick, 41 Du Bois, W.E.B., 48 crime fiction, 143, 146, 147 cultural capital, 44, 190, 195 English, James, F., 121 cultural production, 3, 4, 33, 34, 41, eurocentric hegemony, 4 44, 45, 119, 146 eurocentric scholarship, 2 Exoticism, 1, 35, 59, 63, 64–7, 69, Dalit writing, 41 71–5, 77, 81, 87, 91, 107, 194 Dalvi, Jaywant, 16 exotic East, 15 Dalrymple, William, 14 exotic Otherness, 108 Danielewski, Mark, 184 Dante, 54 Fanon, Frantz, 41, 77 dark India, 3, 73, 74, 154, 160 Fanu Le, Sheridan, 144 Datta, Jyotirmoy, 70 Farrukhi, Asif Aslam, 91 Index 213

Fazio, A. Helen, 83 Guha, Ramachanda, 32 Figueira, Dorothy M., 48 Gupta, Charu, 41 Otherwise Occupied, 48 First World Market, 3 Hameed, Yasmeen, 91 Fitzgerald, F. Scott, 172 Hariharan, Githa, 100 Fleming, Ian, 122 Hay Literary Festival, 41 Forster, E.M., and A Passage to India, Hindutva, 51 22 Hosain, Attia, 168 Frankfurt, 185 Huggan, Graham, ix, 1, 37, 66 French, Patrick, 14, 17 The Postcolonial Exotic, ix Friedman, Thomas, 161 hybridity, 53, 112, 124, 127 Frow, John, 42 Hyderabad Literary Festival, 41 Hyland, M.J., 124 Gadekar, Reeti, and Bottom of the Heap, 147 immigrant imaginarie, 55, 59 Gandhi, Indira, 148, 172 Indo chic, 100, 101, 109 Gandhi, M.K., 68 Indian exotica, 194 Gates, Henry Louis, Jr., 41 Indian writers and their audience, 66 Gaulle, de Charles, 19 Indianness, 3, 24, 35, 59, 72, 154 German Order of Merit, 193 Indo-Anglian literature, 46, 91, 101 Ghosh, Amitav, 44, 110, 147 Isaacs, Harold, 50 The Circle of Reason, 147 Iyenger, Masti, 70 The Hungary Tide, 110 Gilroy, Paul, 20, 26 Jaffrey, Madhur, and Climbing the Giridhardas, Anand, 14, 16, 17 Mango Tree, 110 India Calling: An Intimate Portrait Jaipur Literary Festival, 1, 41, 42, 43 of a Nation’s Remaking, 14 James, Henry, and The Turn of global capitalist, 1, 64 The Screw, 144 global cultural economy, 39, 119, Jana Aranya (film), 20 188 Jha, Raj Kamal, 32 global disciplinary/theoretical shift, Jiwani, Yasmin, 103, 108 41 Joseph, Manu, and Serious Men, 36 global goonda, 143, 154, 162 global literary scene, 39 Kalidas, 54 global markets, 2, 3,4, 8, 13, 23, 28, Khair, Tabish, 1, 2 99, 182, 183, 185, 189 Kiberd, Declan, 87 global literary marketplace, 2, 7, 37 Kirchner, Bharti, and Shiva Dancing, 109 global readership, 7, 71, 154, 160 Knellwolf, Christa, 38 global North, 2 Kumar, Amitava, 185 global South, 40, 71, 81, 83, 84, 94, Kuortti, Joel, 100 143 globalization-as-Disneyfication, 185 Lahiri, Jhumpa, 54, 55, 57, 58, 59, Goethe, 54 84, 166 Greenwich meridian of literature, The Interpreter of Maladies, 58 184, 187 The Lowland, 84 Grewal, Inderpal, 52 The Namesake, 58 214 Index

Lal, Purshottam, 70 Mistry, Rohinton, 3, 7, 84, 164, 165, Lau, Lisa, 1, 2, 74 169–75, 177 Lawson, Alan, 18 Family Matters, 169, 172 literary agents, 33, 41, 167, 181 A Fine Balance, 84, 169, 172 literary capital, 182, 183, 184,186, Such A Long Journey, 169, 171, 172 187, 188, 191 Swimming Lessons and Other Stories, literary festivals, 33, 41–3 169 London, 2, 15, 25, 39,122, 123, 145, Tales From Firozsha Baag in India, 146, 167, 184, 185 169, 170 Loomba, Ania, 15, 87 Mitra, Shanoli, 27 Lukmani, Yasmeen, 187 Mohanty, Chandra Talpade, 83, 102, 103, 105 Macaulay, Thomas Babington, 23, Mole, Tom, 32, 33, 39, 44 82 Moran, Joe, 41, 42 Madras, 105, 109 Moretti, Franco, 183, 194 Majumdar, Amit, and and World literature, 194 The Abundance, 85, 86 Morrison, Toni, 37, 172 Malladi, Amulya, and Serving Crazy Mukherjee, Bharati, 24, 25, 26, 27, with Curry, 108 55, 56, 57, 73, 76, 84, 100, 178 The Mango Season, 108–9 Desirable Daughters, 25, 26 Mandal Commission Report, 49 Jasmine, 84 , 16 Middleman and other Stories, 56 Markandaya, Kamala, 72, 100, 167 Mukherjee, Meenakshi, 15, 18, 21, Nectar in a Sieve, 72, 108 24, 25, 35, 71, 72, 76, 187 marketing compulsions, 13, 63, Munich, 192 77 Murthy, U.R. Anantha, 16 marketing India, 21 myth of the diaspora India, 60–1 marketing strategies, 3,4, 81, 101, 176, 182 Nagarkar, Kiran, ix, 7, 180–3, 186–9, Marquez, Gabriel Garcia, 172 191–5 material conditions for the Cuckold, 180, 181, 186, 187, production of the exotic, 65 189 Mehta, Deepa, 26 The Extras, 181, 191, 192 Water, 26, 27 God’s Little Soldier, 181, 193 Mehta, Suketu, 3, 182 Ravan & Eddie, 180, 181, 189, 191, Mendes, Ana Christina, 74 192, 194 Mirza Abu Taleb Khan, vii, viii Naidu, Sarojini, 69 Mishra, Pankaj, 3, 75, 76, 129, 130, Naik, M.K., 22 168 Naipaul, V.S., 16, 17 Mistry, Cyrus, 7, 164, 165, 169, 171, India: A Million Mutinies Now, 16 173–8 Nair, Janaki, 41 Chronicle of a Corpse Bearer, 173, Nair, Vijay, 166, 167 176, 177 Narayan, Uma, 84 Doongaji House, 173, 174 Narayan, R.K., 72, 168 The Legacy of Rage, 175 Narayanan, Pavithra, 35, 37, 39, 40 The Radiance of Ashes, 173, 175 Narmada movement, 43 Index 215

National Book Critics Circle Award, Rajen, Rajeswari Sundar, 35 130 Rajghatta, Chidanand, 19 Navayana, 41 Rao, Raja, 34, 72 Nehru, Jawaharlal, 67, 68 Kanthapura, 34 new criticism, 129 The Serpent and the Rope, 72 neoliberalism, 70, 100, 108 Ray, Satyajit, 20, 21,146 neo-Orientalism, 26, 73, 103, 112, reader/consumer, 190 113 real India, 14, 19, 74, 102 new Orientalism, 101 Robertson, Peter, 85 New York, 2, 15, 24, 54, 122, 126, Roy, Arundhati, 32–4, 37–9, 42–4, 127, 129, 162, 184, 185 84, 100, 110, 111, 167–9, 171, non-Anglophone market, 186 182 NRIs, 22, 150, 154, 159, 161, 162 The God of Small Things, 32, 43, 84, 110, 168, 171 Ommundsen, Wenche, 42 Rushdie, Salman, 2, 3, 16, 17, 18, oriental backwardness, 24 22–4, 27, 28, 33, 35, 37, 38, 39, oriental India, 102 42–4, 75, 76, 84, 86, 90–4, 120, Orientalism, 1, 14, 16, 23, 24, 40 121, 122, 124, 127, 128, 134, Orsini, Francesca, 2 168, 170, 181 othering, 37, 50, 55 Imaginary Homelands, 24, 170 Joseph Anton, 168 Padma Bhusan Award, 92 Midnight’s Children, 2, 75, 84, Padnamabhan, Manjula, 186 92,121, 125, 168, 182 Pamuk, Orhan, 41 Mirrorwork: 50 Years of Indian Paranjape, Makarand, 22, 39, 186, Writing (1947–1997), 86, 90, 92 188 The Moor’s Last Sigh, 43 Paris, 184, 185 The Satanic Verses, 18, 124 PEN/Hemingway Award, 105 Ryan, Richard, 85 Pidgin Hindi, 134 Pinter, Harold, 44 Sadana, Rashmi, 125 Poe, Edgar Allan, 144, 148 Safire, William, 48 positional celebrity, 37 Sahgal, Nayantara, 34, 167 post-9/11, 19, 103 Sahgal, Tara, 175 postcolonial middlebrow, 8,188, , The, 181, 186 189, 190, 191, 194 Said, Edward, and Orientalism, 23, postmodern capitalism, 186 24, 40 Pradhan, Monica, and Sangari, Kumkum, 125 The Hindi-Bindi Club, 109, 110 Scott, Paul, and The Raj Quartet, 22 Premchand, Munshi, 16 self-exoticizing, 188 Prasad, Chandrabhan, 35 Sen, Nabaneeta Dev, 3 Prashad, Vijay, 48 Seth, Vikram, 32, 84, 182 production and consumption, 3 A Suitable Boy, 84 Pulitzer Prize, 187 Shakespeare, William, 40, 42 Shanghai, 156, 159, 162 Rajan, Balchandran, 70 Sharp, P. Joanne, 15, 16, 23 Rajan, V.G. Julie, 83 Shelley, Mary, and Frankenstein, 152 216 Index

Shivani, Anis, 1, 73, 101, 106 Thomas, Nicholas, 41 Shriver, Lionel, 130 Tiffin, Chris, 18 Sidhwa, Bapsi, 84, 85 Tolstoy, Leo, 60 Cracking India, 84, 85 Toor, Sadia, 100, 101 Silverstein, Michael, 88 Toronto, 164, 169, 170 Singh, Khushwant, 72, 192 transnational market, 183 I Shall Not Hear the Nightingale, 72 transnational media coverage, 38 Sivanandan, Ambalavaner, 63, 77 Tripathi, Amish, 34 When Memory Dies, 63 Twitchwell, John, 42 slum tourism, 74 Smith, Zadie, 125 Updike, John, 168 Spillers, Hortense, 41 US academe, 48–50 Spivak, Gayatri Chakravorti, 27, 41, US market, 185 86, 88, 90, 92, 93, 103, 195 In Other Worlds: Essays in Cultural victim narrative, 182 Politics, 92 Vidal, Gore, 44 The Post-Colonial Critic: Interviews, Vedas, The, 61 Strategies, Dialogues, 92 vernacular Indian writing, 86–7, 90, Selected Subaltern Studies, 92 92–4 ‘transnational literacy’, 195 Squires, Claire, 121 Walcott, Derek, 37 Srivastava, Sanjay, 41 Walker, Janet, 83 Steinbeck, John, 172 Weisel, Eli, 172 Stevenson, Robert Louis, 144 West, Elizabeth, 90, 93 Dr. Jekyll and Mr. Hyde, 144, 145 western audience, 34, 90, 92, 93, 99, Olalla, 144 105, 110, 170, 190 Sundaresan, Indu, 109, 110, 111 western-based and western trained, 61 Shadow Princess, 109 western consumption, 5, 37, 125 The Splendour of Silence, 109 western consumer, 91, 92, 108 The Twentieth Wife, 109 western fetishization, 4 Surve, Narayan, 16 western literary judgements, 187 Stoker, Bram, 144 western market, 7, 65, 74, 76, 81, Stoler, Ann, 41 84, 85, 86, 87, 92, 99, 100, 112 Strongman, Luke, 121 western peer-reviewing, 39 Suleri, Sara, 82 western publisher, 39, 101, 120, 165, Suri, Manil, 3, 73, 84, 174 168 The Death of Vishnu, 73, 84 western readership, 23, 101, 103, Swarup, Vikas, 73, 143 113, 108, 125, 129 Q & A, 143 western universities, 4 Six Suspects, 143 Wilde, Oscar, 144 Syal, Meera, 48 Picture of Dorian Gray, 144, 145 Winfrey, Oprah, 164, 172, 177 Tejpal, Tarun J., and The Story of world-readability, 189 My Assassination, 143, 147 Tendulkar, Sachin, 38 xenophobic nationalism, 76 Thackeray, Bal, 171 Thayil, Jeet, and Narcopolis, 3, 143, 147 Young, Robert, 99