Market and since then signifcant investments have been made, and additional investments are The geographical position of Kosovo and its ongoing in modernizing and increasing the specifc climatic conditions, crystal clear production capacities. water, since Illyrians have given the city of Nowadays the company has 220 regular Peja, a pearl called ‘Birra Peja’. employees, and many indirect partners. ‘Birra Peja’ today has production capacities of 900 thousand hectolitres for year, while Products / Services inside the complex there are beer factory, refned alcohol factory, and commercial Among the recent developments of the network. company are various sponsorships. ‘Birra Besides being position as a leader in Peja’ has sponsored the most famous Kosovar market, ‘Birra Peja’ has gone Kosovar festival – DokuFest, being one of beyond the political borders expanding the key sponsors of this event. The company its reach in the countries of region also has organized various events inside the where the beer has a very high value as festival. a brand. ‘Birra Peja’ produces ‘Birra Peja Pilsner’ brand and its spring- water brand ‘Akull’. Achievements The company is also licensed to produce products of SOLA program (ICE Tea Sola Birra Peja J.S.C. leads the Kosovar and Multi Sola). ‘Birra Peja’ is also licensed beer market and plays a major producer Laško Zlatorog of for Kosovo important role in the non-alcoholic and offers Laško Zlatorog for export to beverages. Macedonia and Montenegro. Offering the best services Peja Beer Pilsner – The unique design and quality to consumers, with the combination between traditional the company works to bring and modern, characterizes the new continuously the needed amount packaging of Peja Beer. To get closer with in the market, and towards the customers and to adapt more with their progress raising the market needs and requirements, recently, Peja share and exports. Beer has emerged in the market with new The quality of products of Birra appearance. Peja continuously has been valued Peja Beer Pilsner - The unique character of and awarder in various events. the design of cans is attributed to the most Birra Peja was awarded ‘The Best important symbols of the country where Company of the Year’ for 2008 Peja Beer is produced, creating in this and 2009, “The Best Production way an entirely different cans from other Company’ for 2010, and during beers, by attracting immediately consumer 2014 was awarded the biggest attention. taxpayer in the country. All these The Glass - The new design of the glass is awards are a result of the great and unique and perfect for enjoying Peja Beer. tireless work of the company’s staff To be closer to consumers of Peja Beer, the throughout these years. company sees the need to be with them at any moment, from the time of purchasing History

Brewery has started construction in THINGS YOU DIDN’T KNOW ABOUT 1968, while production has started since 1971. The factory complex BIRRA PEJA includes surface of 24 ha, with its entire infrastructure. The initial capacity was 300 • ‘Birra Peja’ is the company with thousand hectoliters of beer per largest market share of beer in year, while the current capacity Kosovo. is 900 hectoliters. Within the • The company also offers in the complex are also malt factory, market spring water ‘Akull’. refned alcohol factory and • ‘Birra Peja’ has a producing capacity commercial network. ‘Birra Peja’ was privatized in 2006 of 900 thousand hectolitres per year.

28 the product up to its consumption. Birra Peja KEG - Birra Peja Keg is the freshest beer in town. The unique packaging maintains the beer cool for a longer period, and that helps a wider consumption for an extended period. Its distinctive taste remains present in almost every bar in Kosovo. Laboratory - Brewery owns modern laboratory for monitoring the microbiological and chemical analyzes, of raw materials, analysis of manufacturing phases, fnal production as well as control of hygienic conditions in manufacturing and packaging machines. Management of the technological process at every stage of production - boiling, cooling, airing and injection of malt, fermentation, stay, fltration, pasteurization, and fnally bottling. The whole process is carried out with automatic-computer systems.

Recent Developments events inside the festival. ‘Birra Peja’ also was part of Ngom Fest, ‘Birra Peja’ continuously brings novelties for Beer Fest, Project X Halloween, and other its consumers, novelties that come near vents where the company has promoted its the consumers thanks to the promotion products. The company also has helped and through various channels. contributed the sports being the sponsor of The company is dedicated to fulfl the world champion Majlinda Kelmendi. needs and requirements of all the consumer ranges through beer, non- Brand Values alcoholic beverages Sola, and spring- water Akull. ‘Birra Peja’ has a valued and celebrated identity among the consumers throughout Promotions the country. The quality of products has achieved to move in the international market Among the recent developments of the making ‘Birra Peja’ among the brands company are various sponsorships. ‘Birra that besides the company, has helped the Peja’ has sponsored the most famous country of Kosovo, too, to achieve a great Kosovar festival – DokuFest, being one brand in regional market, a brand that is of the key sponsors of this event. The known for producing quality products that company also has organized various rival the similar regional products.

Management of the technological process at every stage of production - boiling, cooling, 29 airing and injection of malt, fermentation, stay, filtration, pasteurization, and finally bottling. The whole process is carried out with automatic-computer systems.

Recent Developments

Birra Peja’ continuously brings novelties for its consumers, novelties that come near the consumers thanks to the promotion through various channels.

The company is dedicated to fulfil the needs and requirements of all the consumer maintains the beer cool for a longer period, events where the company has promoted and that helps a wider consumption for its products. an extended period. Its distinctive taste The company also has helped and remains present in almost every bar in contributed the sports being the sponsor of Kosovo. world champion Majlinda Kelmendi.

Laboratory - Brewery owns modern Brand Value laboratory for monitoring the microbiological and chemical analyzes, of Birra Peja’ has a valued and celebrated raw materials, analysis of manufacturing identity among the consumers throughout phases, final production as well as control the country. The quality of products has of hygienic conditions in manufacturing and achieved to move in the international market packaging machines. making Birra Peja’ among the brands that besides the company, has helped the country of Kosovo, too, to achieve a great brand in regional market, a brand that is known for producing quality products that rival the similar regional products. ranges through beer, non-alcoholic beverages Sola, and spring-water Akull. Thing’s you didn’t know about Promotion Birra Peja.

Among the recent developments of the Birra Peja’ is the company with company are various sponsorships. Birra largest market share of beer in Peja’ has sponsored the most famous Kosovo. Kosovar festival DokuFest, being one of the key sponsors of this event. The The company also offers in the company also has organized various events market spring water Akull’. inside the festival. Birra Peja’ also was part of Ngom Fest, Birra Peja’ has a producing capacity Beer Fest, Project Halloween, and other of thousand hectolitres per year.

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