DOCUMENT RESUME ED 046 255 24 EN 00e F$14 TITLE Public l,roadcasting tivironment Center. Final Percrt. INSTITUTION Corporation for Public Broadcasting, Washircitor, D.C.; Public BroalcaFting Environment Center, Washington, D.C. SPONS AGENCY Office of Education (DHTW) ,Washington, D.C. Durcau of Research. BUREAU NO pp-0-0(1 PUB DATE 30 Nov 70 GRANT OF(1-0-701910(C09) NOTE 61Fp. EDRS PRICE FDES Price MF-$0.6 PC-1;21.01 DESCRIPTORS *Broadcast Industry, *Fcoloav, Educational Finance, Educational Radio, Educational Television, *Education Service rcnters, *Environment, t.stimmtpa Costs, Financial Needs, Manpower Development, Manpower Needs, Pollution, Public Education, Public Policy IDENTIFIERS Corporation for Public Broadcasting, PPP', *Public BroEdcasting Fnvironrent Center ABSTRACT Created in 1970 to apply the capabilities of public broadcasting to the challenge of environmental education, the Public Broadcasting Environment Center (PBFC) has completed its irst planning phase. (;oals and objectives have been determined; strategies for action have been envisoned; radio and television programs gave been planned; manpower training inforration, orientation, and technical assistance have been estimated, and funding is being sought. Phase T activities of PBFC arc described and 11 protects are reported on.'these reports are concerred with surveys, information services, advisory bodies:, target audience characterization, rrolcrt objectives, administration, production of proorams, communications, manpower training and coordination, ervironmental education, and environmental action. "Fxh;bits" are interspersed in the rer,orts.(Mr) U 6 DEPARTMENT Of NE AL711 EDUCATION N WELFARE OFFICE OF EDUCATION THIS DOCUMENT HAS BESN REPRODUCED EXACTLY AS RECEIVED FROA THE PERSON OR Lt1 ORGANIZATION ORIGINATING ITPOINTS Of VIEW OR OPINIONS STATED D01101 NECES SARITY REPRESENT OFFICIAL OFIKE OF EVU .40 CATION PCSTION OR POLICY .4- FINAL REPORT CD Project No. 0-0651 Grant No. OEG-0-703910-(508) PUBLIC BROADCASTING ENVIRONMENT CENTER Corporation for Public Broadcasting 888 Sixteenth Street, N. W. Washington, D.C. 20006 November 30, 1970 U.S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE Office of Education Bureau of Research GOVERNMENT 4.1 2 PUBLIC BR.OADCASTINGI- ENVIRONMENT CENTER. 1030 FIFTEENTH STREET, N.W. TELEPHONE: 202/833-8850 SUITE 1050WASHINGTON, O. C. 20005 November 30, 1970 LIN Mr. John W. Macy, Jr. ,President r\I Corporation for Public Broadcasting 4.0 888 Sixteenth Street, N.W. $ Washington, D.C. 20006 O Dear Mr. Macy: The Public Broadcasting Environment Center has completed its six-month planning period.In accordance with your "Delegation of Authority," dated May 12, 1970, I am sending to you our Final Report for forwarding to the U.S. Office of Education. As the Report describes, we have accomplished the specified tasks within the $600,000 made available and within the time required. And wt accomplished considerably more. We have organized PBEC and developed the staff and plan of operation requested; made the necessary surveys and investigations with co..r own staff and through consultants; and, with this Report, we outline a program which would thoroughly justify the initial interest and concern of the Office of Education and the Corporation for Public Broad- casting that led to the creation of PBEC. Our very planning activities have generated reaction among public broadcasting stations and environmental and education i1 groups which demonstrates clearly the need and the potential impact of an organization such as PBEC. At the same time, govern- ment and industry sources have shown an eagerness to become partners in or efforts. The mementum we have thus gained, with nn enthusiastic staff and a solid research base, recommends going forward with considerable energy. Specifically, the desire of public television and radio stations to iritiate sustained environmental programming; the interest of educational institntions in making inno- vative, high-impact efforts toward environmental education; and the remarkable pressures from local communities for help in organizing environmental activities, often led by and focused on the local public broadcasting station, is at once a heartening discovery and a distinct challenge. We on the PBEC staff have found this six-month experience to be as enlightening and exciting as one could hope for, especially because we are on the cutting edge of the Nation's and the world's worst problems and best opportunities. Our staff, balanced with educators, environmentalists, communicators and administrative and systems experts, is eager to get the go-ahead signal to respond to a national mandate to develop an intelligent response to urgent human problems. Sincerely, telt10 e Miller Executive Director Whi/Igt 3 FINAL REPORT Project No. 0-0651 Grant No. OEG-0-703910-(508) PUBLIC BROADCASTING ENVIRONMENT CENTER Corporation for Public Broadcasting Washington, D.C. 2000G November 30, 1970 The research reported herein was performed pursuant to a grant with the Office of Education, U.S. Depa rtinent of Ilea 1th, Education, and We Ifarc. Contractors under- taking such projects under Government sponsorship are encouraged to express freely their professional judgment in the conduct of the project.Points of view or opinions stated do not, therefore, necessarily rep- resent official Office of Education position or policy. U.S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE Office of Education Bureau of Research 4 "To assure a sustained educational effort through the media, the U.S. Office of Education, Depart- ment of Health, Education, and Welfare, awarded funds to the Corporation for Public Broadcasting to establish an Environment Center. The Center will provide television programs and radio mate- rials designed to increase public awareness of environmental education and train others for ca- reers in environmental management industries. "* * Environmental Quality- First Annual Report of the Council on Environmental Quality, August 1970, page 223. PUBLIC BROADCASTING ENVIRONMENT CENTER 1030 Fifteenth Street, N.W. Washington, D. C. 20005 (202) 833-1320 FOREWORD This Final Report of the Public Broadcasting Environment Center consists of one volume, accompanied by about 75 Exhibits. The Table of Contents follows immediately after this page. The Report of PBECrs work during Phase I, findings and description of a plan for operations is contained in the Overview, pages 1 through 116. This includes summaries of the eleven specific tasks required by the initial PBEC proposal for a six-month planning phase. The full reports on these eleven tasks are found in Appendixes I through XI, beginning on page 117. At the end of this volume is a list of Exhibits. They represent support documents such as surveys, consultant reports and environm:m al and broadcasting state-of-the-art papers. Some of the Exhibits are attached directly to their Appendixes in this volume and are marked accordingly. The other Exhibits are separate from this Report and are readily available to those authorized persons who wish to see them. They are referred to throughout the Report. lii TABLE OF CONTENTS Overview pilge Introduction Goals, Objectives & Conclusions 3 Strategics for Action Products & Services Funding & Budget 25 Phase I Activities 31 Environmental Priorities - A PBEC View :39 The Advisory Council 45 PBEC Planning Committee 48 Project Summaries: Introduction 51 I.Surveys 53 II.Information Services 50 III.Advisory Bodies 61 IV,Target Audience Characterization 63 V.Project Objectives 67 VI.Administration 7! A. Management System 71 1.Planning 72 2.External Evaluation 77 3.Management Control and Internal Evaluation 83 B.Organization & Staffing 91 C. Administrative Policies & Procedures 95 VII.Production of Programs 97 VIII. Communications 101 A. Communications Services 101 B.Flb lic Affairs 102 IX, Manpower Training & Coordination 103 X,Environmental Education 107 Em,,ronm(atal Action 113 Appendixes page I.Surveys 119 II,Information Services 145 III,Advisory Bodies 171 IV,Target Audience Characterization 215 V.Project Objectives 239 VI. Administration 259 A. Management System 263 1.Planning 263 2.External Evaluation 281 3.Management Control & Internal Evaluation 312 B.Organization & Staffing 343 C. Administrative Policies & Procedures 355 VI:.Production of Programs 917 VIII. Communications 449 A. Communications Services 453 B.Public Affairs 459 IX, Manpower Training & Coordination 463 X.Environmental Education 487 XI.Environmental Action 629 Exhibit Index 673 8 INTRODUCTION The Public Broadcasting Environment Center was created June 1, 1970 in response to a massive problem of world proportions. The condition of the environment threatened the very future of man and his world. Widespread environmental awareness and responsibility had to be developed quickly. New comprehensive communication techniques and educational tools were needed. Thus, in an attempt to meet this need, the unique capabilities of public broadcasting were applied to the broad challenge of environmental education. This Report of the Public Broadcasting Environment Center describes the activities of the past six months which were aimed at identifying the dimen- sions of the problems and the conclusions which PBEC reached to meet these problems. The Final Report responds to the two specific Objectives cited in the May 1, 1970 research proposal for PBEC, which said (page 5): "Throughout the six-month planning Phase I of this project, two major objectives will be pursued: 1.The development of a