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stores like Saks and Bloomingdales would react to her says the other headline is a mixed bag: Prices have finally real estate: company’s move. dropped, leading to more transactions on spaces.

the cachet of cool at “But we had zero issues,” says Quinn, who now lives across “I don’t know how happy the landlords are about having to re- the street. “When people come here for meetings, they love it.” duce prices by 15 to 20 percent,” she says, “but they are being lower prices more realistic, and from the tenant side that’s a healthy thing.” Quinn’s story symbolizes commercial real estate’s growth in Brooklyn. Bigger spaces and rents that remain cheaper When it comes to retail, Flexer says, tenants are moving than in are drawing businesses, part of a trans- into new neighborhoods, being “more adventurous.” formation that stretches over a decade. “They are in North Williamsburg and Greenpoint saying, “You can see the changes in Brooklyn just by looking at the ‘We want to be in that market,’” she says. skyline,” says Samara Karasyk, the Brooklyn Chamber of Commerce’s interim president. “But the growth is not just Flexer points to retail successes in Boerum and Cobble Hill. in Downtown Brooklyn. It’s in the Navy Yard and Industry “There are more international tenants, like Bonobos and City, but also in central and even south Brooklyn.” Benefit Cosmetics,” she says. “It’s very encouraging that they are not just focused on the more established neigh- The borough is seen as the capital of creative talent in the de- borhoods.” sign, media and tech fields, says Ofer Cohen, founder and CEO of the Brooklyn-focused commercial real estate firm TerraCRG. Cohen and Myer say much of the growth in retail has been in restaurants, bars, gyms and day care operations rather than in “This is where people live now, and they want to walk or high-end retail, but they stress those businesses are vital. bike to work,” Cohen says. “Companies are expanding from fter 23 years in SoHo, Deirdre Quinn and her fashion or moving from Manhattan, and Brooklyn companies are “They fill holes in the quality of life and add to a richer company, Lafayette 148, left the Manhattan neigh- growing a bigger footprint.” downtown,” Myer says, while Cohen adds there is growth Aborhood in August for more space at a better price. throughout Brooklyn, from Gowanus to Bedford-Stuyve- Even with its growth, the borough is at a “real turning point,” sant to Greenpoint to East Flatbush. She moved Lafayette 148 and her own home to Brooklyn. says Regina Myer, president of the Downtown Brooklyn Part- nership. Myer points to projects like Tishman Speyer’s 10-sto- “As people move to more affordable neighborhoods,” Co- “I saved two-thirds of my rent, and we have all our employ- ry building the Wheeler as one of three major Class A projects hen says, “the amenities follow—first a pioneer, then a clus- ees on one floor with 70,000 square feet, which was a game and renovations at buildings like 41 Flatbush Ave. ter and then a whole corridor.” changer for the culture of the company,” Quinn says of the new Brooklyn Navy Yard location. She has another half floor Tech and other startups have brought new energy to an Cohen is optimistic that Brooklyn’s growth in retail and of- in the building and keeps one floor for retail in Manhattan. area dominated by civic and court uses, Myer says. fice space is far from its peak. “We also have four balconies with views you could die for.” “That is the big headline,” she explains. “We’re at the beginning of our trajectory,” he says. “It has Quinn’s employees were initially concerned about the com- been great, and it’s about to get even better.” SPOTLIGHT ON mute and local food options while she fretted over how Mitzi Flexer, director of brokerage at Cushman & Wakefield, BROOKLYN

That renaissance extends well beyond basketball. Just look Two people are coming at the borough’s jobs and construction gains, new restau- rants, range of live theater and music venues. Brooklyn has to Brooklyn this fall. been the capital of cool for so long now, it’s almost impos- WHAT’S sible to remember when people from Manhattan wouldn’t Okay, okay. The borough is constantly welcoming new ar- visit it, much less live there. rivals, whether they’re poor, working class, wealthy or even famous. “Brooklyn is a brand recognized around the world,” says Ana Oliveira, board chair of the Brooklyn Chamber of Com- But these two are different. merce. “Brooklyn is a national leader in job growth and eco- nomic opportunity, especially in industries connected to NEXT “Brooklyn is a brand recognized Kevin Durant and Kyrie Ir- the innovation economy—creative companies, tech start- around the world. Brooklyn is ving are NBA superstars ups and firms in research, design and manufacturing.” who were coveted by teams IN BROOKLYN from coast to coast, most While Downtown Brooklyn and the Brooklyn Cultural Dis- a national leader in job growth notably the other basket- trict get most of the attention, the chamber also focuses on Cushman & Wakefi eld’s Brooklyn team is a force for action. ball team in New York. growth in other parts of the borough, says Samara Kara- and economic opportunity, syk, the chamber’s interim president. With local knowledge of the Brooklyn market, and the especially in industries When Durant and Irving power of a global platform that encompasses the full-spectrum chose the Brooklyn Nets it The chamber strives to help all Brooklynites, Karasyk says, connected to the innovation was a seismic shift—Man- advocating for mom-and-pop businesses and providing of leasing and capital markets services, our professionals are hattan may not yet be con- opportunities in oft-overlooked neighborhoods like East shaping the future of Brooklyn real estate. Unifi ed by a relentless economy—creative companies, sidered an outer borough New York and Brownsville. In those communities, she to Brooklyn, but the new notes, the chamber runs a metalworking apprentice pro- commitment to developing solutions for our clients, and a fresh tech startups and firms in kings of Kings County are a gram linked to the borough’s new design and manufactur- symbol of changing times. ing businesses. approach to commercial real estate, our next generation team is research, design and defi ning What’s Next for Cushman & Wakefi eld. “Their signing transcends Participation, she says, often leads to jobs. manufacturing.” the team,” says Brett Yor- —Ana Oliveira, board chair, Brooklyn Chamber of Commerce mark, CEO of BSE Global, Many real estate developers and new businesses have tak- Joseph Caridi which manages the Nets en a “thoughtful approach to maintaining neighborhoods and the Barclays Center. and communities that make it special here,” Karasyk says, Direct: 212 841 7700 “It’s a statement heard adding: [email protected] worldwide about Brooklyn. It validates the growth of Brooklyn during this incredible renaissance of the last 10 “We are working to keep what makes Brooklyn, Brooklyn.” cushwakenytristate.com or 15 years.”

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“We aspired to be global when we opened and we tasted How it,” Yormark says, “but now we are going to realize it.” The arena is still relentlessly local, he notes, with 80 percent of the staff hailing from Brooklyn. “There’s a pride here in how you are treated. It’s our collective home.”

Tomlin takes the same approach at the Kings. Most of its employees live in Flatbush or nearby.

“We offer something for everyone,” Tomlin says, referring not just to the healthy mix of music and comedy in the main 3,000-seat theater but to programming aimed at making the Kings “accessible for everyone, for that whole community.”

That means free open-mic comedy, a fitness series (part- nered with Crunch) in the courtyard, and a new series with a lower price point that will debut July 19 called the Kings Comedy Lounge.

At Theatre for a New Audience (TFANA), Horowitz says, the New Deal program provides affordable tickets to theater- ls goers under 30, and the Brooklyn Pass program provides l free and heavily discounted tickets to those in the commu- R lls For theater, music and basketball, bridge and nity who might otherwise be left out. Educational programs tunnel traffic now flows toward Brooklyn are offered in the borough’s schools, he notes. “We’re bringing people in through economic access,” he

hen the impresario Harvey Lichtenstein trans- formed the forlorn Brooklyn Academy of Music Winto the popular and influential BAM in the 1980s, it was—and long remained—an outlier in a cultural desert for live entertainment.

Brooklyn had few live music or comedy venues and little in the way of prestige theater. The borough didn’t even have profes- sional baseball. The Dodgers left following the 1957 season, and the minor league Cyclones didn’t arrive until 2001.

These days, BAM remains a centerpiece—Madonna kicks off her Madame X tour this fall with 17 shows there—but the borough hosts a dazzling array of music, theater and com- edy offerings.

BAM is the heart of the Brooklyn Cultural District, which in- cludes Theatre for a New Audience, the Mark Morris Dance “I love that you can go a mile in a different direction, and it says. “We want as many people as possible to see our work.” Center and the Irondale Center. feels like a different world,” he explains. “I don’t go into Manhattan as much anymore—BAM is such an incredible BAM is reaching out in new ways too. Recently retired Ex- The success has aided and been fueled by “the gigantic explo- institution—and I also go to local clubs like Barbès or The ecutive Producer Joe Melillo added the BAM Fisher, a sion in real estate,” says Jeffrey Horowitz, founder and artistic Owl in Prospect Lefferts.” 250-seat space, in 2012 to complement the 800-seat director of Theatre for a New Audience, which moved to Brook- Harvey Theater and the 2,000-seat Opera House. lyn from Manhattan in 2013 and has doubled its audience Expect growth to continue as the borough’s reputation contin- since then. ues to soar. Amy Cassello, a producer at BAM, says the Fisher provides a more intimate space for emerging artists and stages “It’s a new city down there now,” Horowitz explains. “There’s a “The perception has changed,” Tomlin says, “and there’s more works that might appeal to BAM’s increasingly younger growing awareness of the district, and it’s helped by the restau- awareness by audiences and artists about Brooklyn.” and more diverse audience. Melillo’s replacement, David rants and bars that have opened. They encourage people to Binder, will expand music programming, which she says spend more time there.” More than ever that’s true, thanks to the Brooklyn Nets, draws new crowds. which made this year’s biggest headlines in live entertain- Meanwhile, the Barclays Center, a concert arena to rival Madi- ment by signing the coveted free agents Kevin Durant and The institutions talk to one another, Cassello says. “Ev- son Square Garden and home to the Brooklyn Nets, sits less Kyrie Irving. erybody tries to promote the other.” Partners include GAMESGAMES EATERIES than half a mile away, and notable clubs and theaters have 651 Arts, which doesn’t have a building, the nonprofit 6,0006,000 7 opened in the past decade in Gowanus (Littlefield), Park Slope “All eyes are on Brooklyn now,” says Brett Yormark, CEO of arts organization BRIC Arts Media and the Mark Morris (Union Hall), Dumbo (St. Ann’s Warehouse), East Williams- BSE Global, which manages and controls the Nets and the Dance Group. burg (Brooklyn Steel) and Williamsburg (Brooklyn Bowl, Mu- Barclays Center, adding that Nets merchandise is suddenly sic Hall of Williamsburg). selling in 14 countries around the world. “We are talking to the Irondale [Center],” she adds. “People want to be in Brooklyn,” says Stefanie Tomlin, general Those two superstars will attract more major music concerts TFANA benefits from BAM’s 600,000 visitors a year, Horow- 7 NIGHTSNIGHTS OFOF 4,000 PARKING manager of the Kings Theatre. “We’ve got it all right here.” to Barclays because artists will want to play at the home of itz says, especially since its Polonsky Shakespeare Center is Durant and Irving, Yormark said. The day after the news of between BAM’s Harvey Theater and the Opera House. Indira Etwaroo, executive director of the Center for Arts and their signing broke, he says, he got an email from a major con- LIVELIVE MUSICMUSIC SPACES Culture, which includes the Billie Holiday Theatre, says that “in cert promoter that simply said: “Welcome to greatness.” “There’s a synergy there,” Horowitz says. “In the fall we the next 10 years one of the most exciting things in New York have a collaboration planned with BAM and the Center for City culture will be the theater in Brooklyn—places like the Bil- Michael Savino, the marketing director at Resorts World Fiction, and we are in talks with the Billie, so it’s not just lie, BAM, St. Ann’s and Theatre for a New Audience have the Casino , which has a big sponsorship pres- theaters in the Cultural District.” ability to do more cutting-edge, adventurous works.” ence at Barclays, including the outdoor plaza, agrees with that assessment. While Brooklyn is still competing with venues in Manhattan It’s not just theater or big music venues; smaller clubs are for artists and audiences, Tomlin says, “we have an abun- gaining a foothold. “Barclays is a world-class entertainment center that pulls dance mindset— the pie is infinite.” people from all five boroughs and beyond,” he says. The “Bed-Stuy is slowly getting on the map, but there are still peo- borough is a “valuable and dynamic neighbor,” he explains, There’s little sense of rivalry among Brooklyn’s institutions, ple in Brooklyn, even in Fort Greene, that don’t know about it,” and Resorts World’s second-biggest market. Cassello says, because the various venues have different says Art Kell, a jazz bassist and a co-owner of the music club sizes and programming philosophies. Bar LunÀtico, which opened there five years ago. “Now the Nets are a very hot property all of a sudden,” Savino says, “and you have to wonder if the Nets can even push the “The ecosystem in Brooklyn is now large enough for all of That’s the beauty of Brooklyn, Kell says. Knicks off the back page of the New York dailies.” us,” she says. “‘More is more’ is the attitude.”

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that help in the precise targeting of tumors. The Manhat- Brooklyn cancer patients get treatment tan-based Perlmutter Cancer Center now has several loca- options close to home tions in Brooklyn. “We want to provide Brooklyn residents the very best, most convenient care,” Dr. Benjamin Neel, Perlmutter’s director, said ith the formal June debut of a multispecialty outpa- The Maimonides Cancer Center predates the arrival of Man- in a statement in June. “This landmark opening in Sunset Park tient facility in Sunset Park, NYU Langone Health hattan-based hospital systems and remains the only full-ser- offers the Brooklyn community new and unique access to ex- Wbecame the latest hospital to make a sizable vice cancer center in Brooklyn. But as Brooklyn hospitals com- ceptional care.” investment in cancer treatment facilities in Brooklyn. Over pete with one another to meet demand, they have beefed up the past two years, Maimonides Medical Center, Mount their local cancer treatment services. In February, Maimonides became the second hospital in the Sinai Health System and New York-Presbyterian Brooklyn country to offer a new type of prostate cancer treatment, a Eu- Methodist Hospital all have augmented their cancer care One differentiating feature of cancer centers in Brooklyn is that ropean noninvasive prostate ablation device that uses high-in- capabilities in the borough. they cater to the borough’s uniquely diverse blend of cultures, tensity focused ultrasound technology. Several trends are driving that investment. Foremost, there is a “When our cancer experts told us that this is a game changer for many of strong demand for cancer treatment services in Brooklyn. Cancer is New York’s second leading cause of death, after our prostate cancer patients, we did not hesitate. This precision technology heart disease, and kills 35,000 people annually. An estimated 110,000 New Yorkers a year are diagnosed with cancer, clearly places our program among the most advanced in the world, right according to the New York State Cancer Registry. here in Brooklyn.” — Kenneth Gibbs, president and CEO, Maimonides In Brooklyn, an average of 11,862 new cases are diagnosed annually. The most common forms are breast, prostate, lung ethnicities, religions and economic backgrounds. Multilingual “When our cancer experts told us that this is a game changer and colorectal cancers. About 1,700 Brooklyn women were services are a given, as is cultural competency in care delivery. for many of our prostate cancer patients, we did not hesitate,” diagnosed with breast cancer in 2018. Maimonides President and CEO Kenneth Gibbs said in a state- “Very often, we are working through interpreters,” said ment in January. “This precision technology clearly places our Just 10 years ago, despite a population of 2.5 million people, Maimonides’ Dr. Borgen. program among the most advanced in the world, right here in Brooklyn didn’t have a single cancer center. In comparison, Brooklyn.” Boston had 11 cancer centers at the time, but only one-third of NYU Langone Hospital—Brooklyn opened its Sunset Park fa- Brooklyn’s population, noted Dr. Patrick Borgen, a Maimon- cility in June. Previously, patients received radiation treatment Last year, both Mount Sinai and New York-Presbyterian added ides surgeon who is chair of surgery and director of breast can- at NYU Langone Hospital—Brooklyn, with chemotherapy and new cancer services in the borough. The Mount Sinai Brooklyn cer services at the Brooklyn hospital. other infusion therapies based at Perlmutter Cancer Center— Ambulatory Infusion Center opened in April 2018 in East Mid- Bay Ridge. The Sunset Park location was designed so that pa- wood, and is an extension of the Tisch Cancer Institute, based “The current growth of cancer centers is fairly overdue,” he tients could receive both treatments at one location. at the Icahn School of Medicine at Mount Sinai. In January said. “People want to be treated close to home. They don’t 2018, New York-Presbyterian opened a cancer treatment cen- want to travel to Manhattan or Long Island.” The center’s 22,000-square-foot space houses a linear accel- ter in Park Slope, near its New York-Presbyterian Brooklyn erator and a CT simulator for 3D treatment planning, devices Methodist Hospital.

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