Preis-Leistungs-Sieger Ranking 2019 in Kooperation Mit Handelsblatt Gesamtwertung Preis-Leistungs-Sieger 2019 Top 3

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Preis-Leistungs-Sieger Ranking 2019 in Kooperation Mit Handelsblatt Gesamtwertung Preis-Leistungs-Sieger 2019 Top 3 Preis-Leistungs-Sieger Ranking 2019 in Kooperation mit Handelsblatt Gesamtwertung Preis-Leistungs-Sieger 2019 Top 3 Lidl dm Deichmann Von rund 1.200 kontinuierlich getrackten Marken, aus insgesamt 38 Kategorien im YouGov BrandIndex, schneiden Lidl, dm und Deichmann mit ihrem Score zum wahrgenommenen Preis-Leistungs-Verhältnis am allerbesten ab. Herzlichen Glückwunsch zu diesem außerordentlich tollen Erfolg! Alle Gewinnermarken der 38 ausgewiesenen Kategorien können ihre prämierte Auszeichnung als zum „Preis-Leistungs-Sieger 2019“ als Siegel zu Kommunikationszwecken über Handelsblatt beziehen. Kontakt Seite 2 Gesamtwertung Preis-Leistungs-Sieger 2019 Top 10 + Top 10 Improver Top 10 Gesamt Top 10 Improver Rang Marke Punkte Marke Punkte 1. Lidl 54,5 Huawei +6,2 2. dm 53,8 EWE +4,0 3. Deichmann 52,1 Vattenfall +3,9 4. Aldi Süd 47,5 Gazprom +3,8 5. Balea 47,2 EnBW +3,4 6. eBay Kleinanzeigen 47,0 booking.com +3,3 7. Rossmann 45,8 Sparkasse +3,0 8. C&A 44,8 Lichtblick +3,0 9. Amazon 44,2 E wie einfach +2,9 10. IKEA 44,0 Florena +2,8 Seite 3 Über das vorliegende Ranking Dieses Ranking basiert auf kumulierten Umfrageergebnissen des Um das wahrgenommene Preis-Leistungs-Verhältnis einer Marke täglichen Markenperformance-Trackers YouGov BrandIndex in zu ermitteln, wurde den Umfrageteilnehmern folgende Frage Deutschland, für den Zeitraum vom 1. Januar bis einschließlich gestellt: „Welche Marke steht für ein gutes Preis-Leistungs- 31. Dezember 2018. Über 900.000 Online-Interviews, Verhältnis?“ sowie „Und welche Marke steht für ein schlechtes repräsentativ für die deutsche Bevölkerung ab 18 Jahren, bilden Preis-Leistungs-Verhältnis?“. Ein zusätzlicher Hinweis erläuterte entsprechend die vorliegende Datenbasis für diese Auswertung. den Teilnehmern, dass hierbei nicht gemeint ist, ob eine Marke als „billig“ empfunden wird, sondern ob sie für den zu zahlenden Insgesamt rund 1.200 Marken konnten in diesem Zeitraum von Preis eine entsprechende Leistung bietet. ihren jeweiligen Kennern täglich bewertet werden, pro Online- Interview waren es bis zu 30 bekannte Marken. Für dieses Das ausgewiesene Ergebnis pro Marke entspricht dem Saldo Ranking betrachten wir dabei lediglich diejenigen Marken, die sämtlicher positiver und negativer Bewertungen, jeweils als gemäß den Ergebnissen unter der Bevölkerung ab 18 Jahren eine Anteilswert unter Markenkennern berechnet, und wird von uns gestützte Bekanntheit von mindestens 20% aufweisen, als „Score“ bezeichnet. Der Preis-Leistungs-Score einer Marke mindestens 100 Tage getrackt wurden und weiterhin im Tracking kann somit auf einer Skala von -100, sofern alle Markenkenner aktiv erhoben werden. ein negatives Bewertungsurteil abgeben, bis +100, falls alle Markenkenner ein positives Bewertungsurteil abgeben, liegen. Das Preis-Leistungs-Verhältnis ist eine von insgesamt sechs Bewertungsdimensionen, die YouGov für den BrandIndex erhebt, Gemeinsam mit unserem Kooperationspartner Handelsblatt um die Performance von Marken aus der Sicht von Verbrauchern prämieren wir die besten fünf Marken in einer Kategorie als zu tracken. Die anderen fünf Bewertungsdimensionen sind: „Preis-Leistungs-Sieger“. Wir gratulieren allen Verantwortlichen Allgemeiner Eindruck, Qualität, Kundenzufriedenheit, zu diesem ausgezeichneten Erfolg! Weiterempfehlungsbereitschaft sowie das Arbeitgeberimage. Seite 4 Ergebnisse nach Kategorien Seite 5 Food & Gastronomie Food & Gastronomie Preis-Leistungs-Sieger 2019 Kategorien Alkoholfreie Getränke Biere Gastronomie Rang Marke Punkte Rang Marke Punkte Rang Marke Punkte 1. Hohes C 19,8 1. Krombacher 18,5 1. IKEA Restaurant 34,5 2. Gerolsteiner 15,5 2. Oettinger 17,0 2. Nordsee 24,4 3. Valensina 14,5 3. Freiberger 15,9 3. Tchibo 18,1 Rothaus 4. 15,7 4. Granini Fruchtsäfte 14,1 Tannenzäpfle 4. L'Osteria 17,8 5. Selters 11,8 5. Radeberger 13,7 5. Hans im Glück 16,2 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Active O2, Adelholzener, Apollinaris, Arizona Ice Beck's, Berliner Kindl, Berliner Pilsner, Bitburger, Block House, Burger King, Ditsch, Domino's Pizza, Tea, Bionade, Coca-Cola, Fanta, fritz-kola, Granini Brinkhoff's No1, Carlsberg, Erdinger, Franziskaner, Dunkin' Donuts, Kentucky Fried Chicken (KFC), Le die Limo, Innocent, Lipton, Mirinda, Nestea, Hasseröder, Holsten, Jever, König Pilsener, Lübzer, Crobag, Lieferando, Lieferheld, Maredo, McCafé, Orangina, Pepsi, Pfanner (Eistee), Red Bull, Paulaner, Schöfferhofer Weizen, Sternburg, McDonald's, Mövenpick, Petit Bistro, Pizza Hut, Schweppes, Schwip Schwap, Sprite, Vio Bio Limo Stuttgarter Hofbräu, Ur-Krostitzer, Veltins, Pizza.de, Sausalitos, Starbucks, Subway, Tank & Warsteiner Rast,Vapiano Seite 7 Food & Gastronomie Preis-Leistungs-Sieger 2019 Kategorien Kaffee Tee Lebensmittel Rang Marke Punkte Rang Marke Punkte Rang Marke Punkte 1. Tchibo 27,7 1. Goldmännchen 28,4 1. dm Bio 30,9 2. Bellarom 23,1 2. Teekanne 24,8 2. Iglo 21,5 3. Melitta 22,7 3. Meßmer 21,6 3. Knorr 21,5 4. Jacobs 21,0 4. Maggi 20,7 Weitere Marken (alphabetisch sortiert): 5. Dallmayr 18,6 Bünting Tee, Lipton, Milford, TeeGschwendner 5. Frosta 20,7 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Café HAG, Cafissimo, Caro, Douwe Egberts, Gala Alnatura, Heinz, Homann, Kellogg`s, Kölln, Kraft, von Eduscho, Idee Kaffee, Illy, Lavazza, Nescafé, Meica, MyMuesli, Nestlé, Popp Feinkost, Nespresso, Segafredo Zanetti, Senseo, Tassimo Rügenwalder, Seitenbacher, Thomy, Wiesenhof Seite 8 Food & Gastronomie Preis-Leistungs-Sieger 2019 Kategorien Molkereiprodukte Sekt Spirituosen Rang Marke Punkte Rang Marke Punkte Rang Marke Punkte 1. Landliebe 23,9 1. Rotkäppchen 35,8 1. Baileys 16,2 2. Philadelphia 23,9 2. Freixenet 21,6 2. Licor 43 14,5 3. Andechser Natur 23,0 3. Mumm 16,2 3. Jägermeister 11,6 4. Rama 23,0 4. Ramazzotti 11,5 Weitere Marken (alphabetisch sortiert): Faber, Fürst von Metternich, Henkell, MM Extra, 5. Amarula 10,1 5. Buko 22,9 Söhnlein Brillant Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Becel, Ehrmann Almighurt, Exquisa, Lätta, Absolut, Batida de Côco, Fernet Branca, Müller/Müllermilch, Weihenstephan Kuemmerling, MALIBU, Moskovskaya, Puschkin, Russian Standard, Smirnoff, Underberg, Wodka Gorbatschow Seite 9 Food & Gastronomie Preis-Leistungs-Sieger 2019 Kategorien Schokolade & Kekse Süßwaren Rang Marke Punkte Rang Marke Punkte 1. Ritter Sport 31,9 1. Haribo 32,2 2. Milka 28,8 2. Werther’s Original 20,4 3. Hanuta 19,4 3. Katjes 19,0 4. Duplo 19,2 4. Trolli 17,4 5. Leibniz 19,1 5. Ricola 15,5 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): After Eight, Bahlsen, Balisto, Celebrations, 5 GUM, Airwaves, Chupa Chups, Em-Eukal, Dickmann's, Giotto, KitKat, Knoppers, Langnese, Fisherman's Friend, Fritt, Mamba, Maoam, Mentos, Lindt, M&M's, Magnum, Mars, Merci, Milch-Schnitte, Pulmoll, SALLOS, Skittles, Tic Tac, Vivil, WICK, Mon Chéri, PiCK UP!, Raffaello, Snickers, Toffifee, Wrigley's Extra, Yoghurt Gums Trumpf Edle Tropfen, Twix Seite 10 Non-Food Non-Food Preis-Leistungs-Sieger 2019 Kategorien Consumer Electronics Haushaltselektronik Pflege & Kosmetik Rang Marke Punkte Rang Marke Punkte Rang Marke Punkte 1. Samsung 36,3 1. Samsung 34,5 1. Balea 47,2 2. Huawei 27,9 2. Bosch 29,5 2. Nivea 38,2 3. Medion 26,8 3. Siemens 26,6 3. Isana 36,0 4. LG 24,7 4. Philips 25,6 4. Florena 29,0 5. Lenovo 22,4 5. LG 23,9 5. babylove 22,5 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Acer, Apple, Asus, Beats by Dr. Dre, BlackBerry, AEG, Amica, Bauknecht, Beko, Bomann, Braun, 8x4, Axe, babydream, Bebe, Bi-Oil, blend-a-med, Bose, Canon, Casio, Chromecast, Dell, Fujitsu, Candy, Clatronic, Constructa, Dirt Devil, Dyson, CLINIQUE, Colgate, Dove, Dr. Best, Elmex, Elvital, Gigaset, Grundig, Hewlett, Packard, Hisense, HTC, Electrolux, gorenje, Hoover, Juno, jura, Kenwood, frei öl, Fructis, Garnier, Gillette, Gliss Kur, Guhl, Kindle, Nikon, Nintendo, Nokia, Panasonic, Philips, KitchenAid, Krups, Liebherr, Melitta, Miele, Neff, Head & Shoulders, Herbal Essences, Hidrofugal, Sennheiser, Sharp, Sonos, Sony, Surface, tolino, Nespresso, Rowenta, Saeco, Senseo, Severin, Labello, L'Oréal Paris, Maybelline New York, Oral-B, Toshiba, Xbox, Yamaha, ZTE Sodastream, Tefal, Thermomix, Vorwerk, Whirlpool, Pantene Pro-V, Rexona, RIVAL DE LOOP, Schauma, WMF, Zanker Weleda, Wilkinson Sword, Yves Rocher Seite 12 Non-Food Preis-Leistungs-Sieger 2019 Kategorien Spielwaren Wasch- & Reinigungsmittel Rang Marke Punkte Rang Marke Punkte 1. Ravensburger 37,5 1. Denk mit 42,4 2. Lego 33,6 2. Gut & Günstig 38,7 3. Siku 23,2 3. Spee 27,5 4. Kosmos 22,7 4. Tandil 26,1 5. Playmobil 21,1 5. Frosch 24,7 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Baby Born, Bob der Baumeister, Carrera, Disney Ajax, Antikal, Ariel, biff, Bref, burti, Cillit Bang, Princess, Fisher Price, Hot Wheels, Nerf, Schleich, Coral, Dash, Der General, Domestos, Domol, Dr. Simba, Thomas und seine Freunde, Vtech Beckmann, Drano, fewa, Formil, Kuschelweich, Lenor, Lenor Unstoppables, Meister, Proper, Omo, Persil, Perwoll, rei, Softlan, Sunil, Vanish, Vernel, Vizir, Weißer Riese Seite 13 Einzelhandel Einzelhandel Preis-Leistungs-Sieger 2019 Kategorien Bauen & Einrichten Einzelhandel Lebensmitteleinzelhandel Rang Marke Punkte Rang Marke Punkte Rang Marke Punkte 1. IKEA 44,0 1. dm 53,8 1. Lidl 54,5 2. Dänisches Bettenlager 23,7 2. Rossmann 45,8 2. Aldi Süd 47,5 3. Hornbach 21,6 3. Amazon 44,2 3. Aldi
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