Neco Expo 2019 Guide
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NECO EXPO 2019 GUIDE EXECUTE YOUR PLAN TO WIN! HIGHLIGHTS OF NECO EXPO 2019! Execute Your Plan to Win! Plan to sell models SECOND YEAR AT Vendor brands to support Advertising MOHEGAN SUN VENUE! Websites Electronic price tags Sales training NECO EXPO KICKS OFF √ Store appearance SUNDAY, SEPT. 8 WITH VENDOR TRAINING Dear Members, KEYNOTE JASON DORSEY Welcome to the 2019 NECO EXPO Newsletter! Although it’s the second year MONDAY, SEPT. 9 AT at Mohegan Sun, we have some new additions this year: We’re having an 8:00 AM exciting keynote speaker first thing in the morning on Monday, September 9th prior to the show floor opening, we’re providing vendor training NEAEG HAS A MEMBER sessions all day on Sunday, September 8th, we have our own member SERVICES BOOTH - STOP services booth on the show floor where Shelley and Kara will be having short marketing consulting sessions throughout the duration, and we have BY FOR A MARKETING some amazing educational opportunities open to anyone who wants to CONSULT! learn new skills to help their businesses thrive. STAY CONNECTED! While there is much to enjoy, please keep in mind our main goal here: to DOWNLOAD THE re-evaluate our floors and adjust our plans to sell for the coming months. The deals available will be better or equal to any vendor display program we NECO EXPO APP may have coming up. Please buy smart and emphasize the key items that make sense for your floors! The Deck Price in the Showbook is a reference MONDAY, SEPT. 9 only; please refer to Retail Deck for the most up to date Deck Price. Focus 11:00 AM – 1:00 PM on the MVP and Display Allowance models. We will be following the GRILLING EVENT Showbook Group End of Months, which are the same for all of NECO. Display Allowances are indicated on each vendor Show Book page. Should NECO UNIVERSITY you have any questions while perusing the show floor, call or text Rob CLASSES Balzano for help – he’ll be ready and waiting to assist: 203-641-8115. Thanks for your support and enjoy the show! GIVEAWAYS AND SPECIAL PRICING DISCOUNTS! ~ Rob, Kara & the New England Group Team – 1 – NECO EXPO 2019 GUIDE 2019 NECO EXPO APP NOW AVAILABLE! The 2019 NECO Expo App is now available to help you find your way and be right on time. The App includes maps, schedules, descriptions and much more. Download is simple and free –just download the app on the device you’re bringing to the event. Search Neco Expo in the App Store for iOS or in Google Play for Android. Make sure to allow “Push Notifications” to receive reminders about NEAEG-specific happenings and Expo alerts in general. Happy App-ing! GET YOUR LEARN ON: NECO UNIVERSITY There’s more to the NECO Expo than what’s happening on the show floor. Several informative and helpful NECO VISIT THE NEAEG BOOTH ON THE EXPO University classes will be taking place SHOW FLOOR! at various times throughout the event. Make sure to check the schedule, NEAEG will be hosting members at its own booth directly on the show and plan on attending some of these floor again this year! Stop by to grab your favorite New England Group important sessions! tote bag and ask Member Services staff any questions you might have about the show. Join Shelley Kanther and Kara Morgan for a one-on-one • Turn NO into YES marketing consulting session and letCarbon’s Alana Riley help you with optimization of your Promoboxx social media content. Shelley, Kara and • Showroom Layout Class Alana will be at the booth during the following timeframes: • Reach Customers Online with Google Monday, Sept. 9, 9am-11am and 3pm-5pm • Digital Skills for Everyday Tasks • What’s New with Google Tuesday, Sept. 10, 9am – 11am Look forward to seeing you there! – 2 – NECO EXPO 2019 GUIDE Want to better understand customers of all ages and how to speak their language? THIS YEAR’S Jason Dorsey’s passion is solving generational challenges for leaders through his KEYNOTE acclaimed keynote presentations and unique research. Jason delivers specific, practical solutions grounded in original research that inspire audiences and drive SPEAKER: JASON measurable results. He wrote his first bestselling book at age 18, and he is Co-Founder DORSEY and President of The Center for Generational Kinetics. Jason has led Millennial and Gen Z research on four continents in multiple languages while advising CEOs, MONDAY, SEPTEMBER 9, corporate boards, VC and PE firms around the world. He is a Millennial himself, 8:00 AM married to a Gen X’er, and they have a Gen Z daughter. Join Jason on Monday morning EARTH BALLROOM at 8:00am for a funny, interesting and helpful session on how to relate to your customer, no matter the age. MONDAY, SEPTEMBER 9 • 11:00 AM – 1:00 PM GRILLING: THE HOTTEST EVENT AT THE 2019 NECO EXPO Are you curious about the best way to sell grills? Sample delicious BBQ while learning about Having trouble setting yourself apart from other grill the following quality grill brands: companies? Then you will not want to miss out on this ALFRESCO • BROIL KING • CALIBER once in a lifetime opportunity: the Premier Grilling FISHER & PAYKEL • LYNX Experience of the Season! It’s taking place on Monday, NAPOLEON • TRAEGER • WEBER Sept. 9 from 11am to 1pm, just outside the Expo Hall. – 3 – NECO EXPO 2019 GUIDE WHAT NOT TO MISS AT NECO EXPO 2019 Accudata AVB Marketing Increase Your Conversions with Campaigns that Speak to AVB Marketing draws upon 30+ years of experience Future Appliance Buyers at Multiple Access Points! and expertise in retail, brand building, driving sales and increasing profitability. A deep understanding of • Direct Mail Initiatives the entire supply chain; manufacturing, distribution, • Email Campaign Management influencers and showroom, trade partners and retailers makes AVB Marketing a powerful ally for each of our • Digital Display Advertising clients. AVB Marketing creates comprehensive digital marketing strategies bridging the gap between retailers, • Social Media Advertising manufacturers and their consumer in the every-changing Take the next step with a 20% discount off of your next digital landscape. Our online development resources multichannel marketing campaign. Visit our booth for full are extensive and work in unison with AVB Marketing details! creative directors and designers to ensure precise brand execution and maximum ROI. New a this year’s show: AVB Marketing’s NEW web site platform! Stop by the booth to see our fully-featured online storefront solution, ready for Almo implementation and launch within weeks. Almo is pleased to join the NECO chapters at the 2019 Expo. In 2019, Almo will be displaying Liebherr, American Range, Faber, and U-Line. Liebherr’s focus will continue to Bosch/Thermador be on their new column series Monolith, and in particular, the new launch of its 36” platform. We will showcase an New 800 and Benchmark Series dishwashers featuring American Range that best displays it’s true commercial CrystalDry for the Ultimate Clean and the Ultimate Dry. cooking heritage. Faber will focus on a package of our Even for plastics. Bosch’s patented Crystal Dry Technology best-selling ventilation models, to simplify a dealer’s floor delivers 60% better drying. Naturally transforms moisture alignment. U-Line will focus on its (3) most exciting new into heat up to 176 degrees for the ultimate dry including products, Nugget Ice, U-Chill integrated cooling, and 5 plastics. Class Bev/Wine. Visit booth #3 to see our full offering, and 500 Series Dishwashing featuring AutoAir releases to meet your local territory manager and management. moisture and circulates fresh air for better drying results. – 4 – NECO EXPO 2019 GUIDE (BOSCH/THERMADOR CON’T) Exciting new Bosch refrigeration line, the only dual Dacor compressor freestanding refrigeration on the market. “The Dacor is proud to introduce the latest in Heritage products all new FarmFresh System™ keeps your food fresh up to to our valued NECO dealers. Improved Art hair line 3x longer, for less food wasted.*” Features also include stainless steel finishes, color match, new glass control Flex Bar, Stainless interiors, internal water dispenser and panels on ranges and wall ovens, updated downdrafts for HomeConnect stop by to learn more! 5 new exciting built in cooking as well as professional ranges, state of the models! art built in refrigeration, just to name a few. All new slide in ranges featuring black stainless, new wall To keep with the innovative path that Dacor is on we are ovens, cooktops and ventilation now with HomeConnect adding to our award winning Modernist collection. A new the worlds most advanced connectivity app. 24” 3 zone Wine unit, 36” All gas 6 Burner range, and soon to come 6 Burner 48” range with 15” grates. Don’t miss the unveiling of the latest products already featured in magazines like: Architectural Digest and Better Homes and Broan Garden. Look forward to seeing all our NECO partners. Please stop by the Broan booth to be the first in the country to see the new Broan Elite Chimney Hoods. As a welcome refresh to this category, Broan is now offering convertible 400 CFM chimney models in SS, WH, and Danby BLS; with LED lighting; and with quiet and efficient The worlds smartest mailbox has arrived. Come see the performance. New Broan Elite Chimney Hoods will have revolutionary smart mailbox,Parcel Guard by Danby is strict MAP policy allowing for 35%+ GM down the line, the latest innovation against ever increasing parcel theft. starting at a retail of $399 for the flagship model that will Check out our all new lineup of glass door refrigeration and be on display.