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Last Update: 04/11/11

ARTIST: TITLE: White Trash Car Slim Fit T-Shirt Black (L) Label: RRT/RoadRunner Non-Music Config & Selection #: MH 887140 L Street Date: 03/30/11 Order Due Date: 03/10/11 UPC: 075678871382 Box Count: 12 Merchandise Unit Per Set: 1 SRP: $20 Alphabetize Under: B OTHER SIZES: For the latest up to date info on MH:075678871405 White Trash Car Slim Fit T-Shirt Black this release visit WEA.com. (S)($20) MH:075678871368 White Trash Car Slim Fit T-Shirt Black (2X)($21) MH:075678871399 White Trash Car Slim Fit T-Shirt Black (M)($20) MH:075678871375 White Trash Car Slim Fit T-Shirt Black (XL)($20)

DESIGN

ALBUM FACTS Genre: Rock

ARTIST & INFO Hometown:

Edmonton, KY

Kentucky’s Black Stone Cherry, comprised of vocalist Chris Robertson, guitarist Ben Wells, bassist Jon Lawhon and Drummer John Fred Young, is a band adept at creating both timeless rock ‘n roll and new, innovative sounds.

The band has had songs prominently featured on Monday Night Football, toured relentlessly with the likes of everyone from to and notched two powerful under their belt. In 2011, the band are poised to set the rock world ablaze with the infectious Between The Devil & The Deep Blue Sea. MARKETING POINTS Press & Publicity:

Aggressively pursuing features and reviews in music, lifestyle and tech publications with heavy focus on regional press following touring and radio airplay.

Confirmed press includes: Revolver, Guitar World, Vintage Guitar, ARTISTdirect, Modern Drummer, Relix, Jambase and American .

SoundScan: Black Stone Cherry have sold over 200K albums in the U.S. between their previous two albums. Last album, Folklore & Superstition, debuted at #28 on the Billboard top 200 with over 13.5K albums scanned 1st week. 1st single "" debuted with almost 3K downloads to start the campaign after 1 week of shipping the single to Rock radio. Video Rotation: "White Trash Millionaire" video available early May. Video to premiere on AOL.

Info: On tour with Hinder in early April. Direct support to mid-April leading to album release. Pursuing US military opportunities for the band that includes base performances, features in military publications and charity tie-ins for our troops overseas. Evan Williams Bourbon partnership includes BSC specific bottle neckers on 450k bottle on shelves from December through June. Facebook and Google Ad Words campaigns running throughout cycle around various activities. USA Today regional ads in key markets. Restroom ads in restaurants/bars in key markets.

ARTIST CATALOG LBL SEL# CFG ARTIST TITLE UPC SRP RRR 179402 R CD Black Stone Cherry Folklore And Superstition (08/19/08) 016861794026 $13.99 Between The Devil And The Deep Blue Sea RRR 177242 CD Black Stone Cherry 016861772420 $13.99 (05/31/11) RRR 180862 CD Black Stone Cherry Black Stone Cherry (07/18/06) 016861808624 $13.98

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