GOOD FOR YOU GOOD FOR THE PLANET
2016 REPORT READING GUIDE
This document has been prepared in accordance with the sustainability reporting guidelines of the Global Reporting Initiative (GRI), G4 version, “Core Option” level.
The information and data refer to Barilla G. e R. Fratelli S.p.A. for the period 1 January - 31 December 2015, unless otherwise specified.
For additional details on targets, indicators and results achieved by the Group: www.goodforyougoodfortheplanet.org Info: [email protected]
This document has been written with the technical and methodological support of KPMG Advisory S.p.A. INDEX
01 LETTERS 06 GOOD FOR YOU, GOOD FOR THE PLANET 06...... Feeding the Future 52...... Prizes and Awards 08...... The Only Way of Growing
GOOD FOR YOU 02 SCENARIO 56...... “Barilla Nutrition Index” 58...... 2015 News: #PASSIONFORPASTA 12...... More Sustainable and Fair Dietary Models 62...... Nutrition 14...... The BCFN Foundation 66...... Quality 70...... Information
03 BARILLA GROUP 18...... Identity and Key Facts GOOD FOR THE PLANET 20...... Presence in the World 76...... Sustainable Agriculture 22...... Strategy 82...... 2015 News: #EXPOSPECIALEDITION 24...... Brands of the Group 84...... Supply Chain 26...... Barilla Supply Chain 88...... Environment 28...... Governance
GOOD FOR THE COMMUNITIES 04 BARILLA PURPOSE 94...... Diversity and Inclusion 32...... Only One Way of Doing Business 98...... 2015 News: #NEWOPENINGS 34...... The Double Pyramid 100...... Barilla People 36...... 2020 Goals 108...... Education and Social Inclusion
05 BARILLA GROUP RELATIONS 07 TECHNICAL ANNEXES 40...... Map of Stakeholders 116...... Methodological Note 42...... Commitment and Engagement 118...... GRI G4 Content Index 46...... Customers and Consumers First 122...... Global Compact 48...... Collaborations and Initiatives 124...... Sustainable Development Goals
June 2015 - Barilla's Family Day: "Vivi Barilla" 01
November 2015 – The first wheat transport train LETTERS arrives at the Barilla plant in Parma 6 LETTERS FEEDING THE FUTURE
The journey before us is increasingly clear, and thinking of our future as food entrepreneurs is now a broader commitment than in the past.
It is our job to think of healthy and responsible consumption and its impact on the Planet right from the field to the finished product, a process which is summed up with a plate of pasta, a sauce or a bakery product.
In 2015, food and sustainability were in the world spotlight more than ever before: the Milan World Expo, the International Conference on Climate Change in Paris and, in particular, Pope Francis’ Encyclical Letter, all gave us food for thought and increased responsibility. We have taken them on board enthusiastically because of the many possibilities they afford for improving the future.
We are convinced that a company can only have a long term presence if it is committed to caring for people and the environment. This is why we believe that the “Good for You, Good for the Planet” approach is the only way of doing business for our Group. It is the right thing to do, something Barilla has believed in since 1877, and it is what people are increasingly demanding.
People are eager to learn about the history behind products: where they come from, how they are manufactured, whether the company manufac- turing them respects the rights of people, and whether it is proactive and effective when it comes to working for a world that deserves greater respect.
So any help provided by those working with us, both in-house and out- side the company, as well as external observers and those giving us advice to help us continue to improve, is invaluable. The greater the contribution everyone makes to ensuring our work has a positive impact on people’s quality of life, the more positive and relevant this process will be, today and for the generations to come.
Guido Barilla, Chairman Luca Barilla, Vice-Chairman Paolo Barilla, Vice-Chairman 8 LETTERS ONLY ONE WAY OF GROWING
Barilla strives every day to be the preferred company for people promoting healthy and joyful eating in line with the Mediterranean model. 2015 was a year of complexities for the global economies: in spite of this, the Group con- tinued to grow and we increased market shares in all our key geographies, developing also in emerging markets. We strengthened our presence in all stra- tegic channels: the traditional ones as well as on line, exports and restaurants, and we reached important results in terms of productivity and management of production costs. To be a company open to diversity and inclusion is our core value. We think this is the right thing to do, and a source of competitive advantage for our busi- ness. We are committed to working together with all our partners to create a culture of inclusiveness that embraces diversity within the Group and also in all the communities where we are present. For the results achieved, the Human Rights Campaign organization has awarded Barilla America, for the second time, a score of 100% in the “Corporate Equality Index”. What distinguishes us is our unique way of doing business, focused on the well- being of people, animals and the environment. A commitment that character- izes everything we do from field to fork and which is our purpose as a company. This is the only way we have chosen to grow our brands’ value and strengthen our reputation in all the countries where we are now and will be present in the future. In the USA we launched the “Passion for Pasta” campaign to encourage the culture of eating pasta as a correct dietary model, informing people about its nutritional qualities and environmental impact. Moreover, thanks to the continuous improvement of our production processes, the Group was considered the most sustainable pasta supplier for the American retailer Walmart, which ranked its partners according to the “Sustainability Index Program”. In 2015 we reached an important milestone for animal welfare: Barilla was the highest ranking Italian company in the global “Business Benchmark on Animal Welfare”, promoted by Compassion in World Farming and World Animal Protection. To better respond to the international challenges ahead, highlighted also in the recent document of the United Nations’ Sustainable Development Goals, our ambition is to: “give people food you would give to your own children”. And for us there is only one way of doing it: “Good for You, Good for the Planet”, with respect for the people today and for lives to come. This is what we believe makes a difference today and even more in the future.
Claudio Colzani, CEO 02 May 2015 - Tree of Life, Expo Milan SCENARIO 12 SCENARIO SCENARIO 13 MORE SUSTAINABLE AND September 2015 - Coop Future Food District, Expo Milan FAIR DIETARY MODELS
THE PARADOXES OF THE GLOBAL FOOD SYSTEM
Every day about Every year 795 mln 1/3 1.3 bln people in the world are of the entire global agricultural tons of food are wasted, suffering from hunger while production is destined to feed which means livestock, while a growing share of agricultural land is given over 2.1 bln to production of biofuel. 1/3 people are obese. of global production, 4 times the amount required to feed those who suffer from malnutrition.
BARILLA’S ANSWERS TO THE INTERNATIONAL SCENARIO 2015 was decisive for sharing a new model MILAN CHARTER of sustainable development: On 26 September the Italian Minister for ›› Promoting the wellbeing of people through a nutritionally balanced product Agriculture, Food and Forestry Policies, Maurizio offering and in line with the Mediterranean Model, recognised by UNESCO as JUNE 2015 Martina, presented the Milan Charter to the Intangible Cultural Heritage of Humanity. PAPAL ENCYCLICAL LETTER United Nations. It is the most important heritage ›› Providing people correct information on sustainable food choices and educat- The publication of the Encyclical Letter of the World Expo held in 2015 in Italy on food ing the young through educational projects and healthy lifestyles. “Laudato Si’” of Pope Francis invites all of us as “Energy for Life”. Drawing inspiration also ›› Fostering sustainable growing and production models that respect the rights of to reflect on the way in which we are building from the Milan Protocol, launched by the Barilla people, animals and the Planet from field to consumption. the future of the Planet and, consequently, to Center for Food and Nutrition Foundation, the ›› Promoting diversity and including it both inside the company organisation and undertake a profound change. Charter was signed and supported by 1.5 million in the local communities where the Group is present, becoming the advocate of “My appeal: the urgent challenge to pro- people including citizens, governments, insti- a shared development. tect our common home includes a concern tutions, associations and companies, sharing to bring the whole human family together the intention of meeting today’s food-related This way the Group aims at giving its contribution to the achievement of these to seek a sustainable and integral develop- challenges. Sustainable Development Goals: ment, for we know that things can change”. Pope Francis. DECEMBER 2015 COP 21 SEPTEMBER 2015 The progress made so far and the progress SUSTAINABLE DEVELOPMENT GOALS expected for the coming years risks, however, On 25 September 2015 several countries to be nullified if not supported by the com- adopted the goals shared by the General mitment to limit climate change. The month Assembly of the United Nations to end pov- of December saw the signing of the Paris erty, protect the Planet and ensure prosperity Agreement on Climate, which acknowledg- to all human beings: it is the 17 Sustainable es the intention of the international communi- Development Goals. ty to find urgent solutions for climate change.
14 SCENARIO SCENARIO 15 THE BCFN FOUNDATION
The Barilla Center for Food & Nutrition Foundation ADVISORY BOARD is a private non-profit apolitical institution. The Advisory Board of the BCFN Foundation is a multidisciplinary body composed It works as a multidisciplinary and independent of scientists and experts working in different yet complementary sectors, who are think tank, open to everybody. identified according to the principles of independence, sharing and excellence of the best international expressions in the social, medical-scientific, environmental and economic fields.
Appointed by the Board of Directors of the Foundation, it proposes and develops topics and analyses that will be subject to investigation to be followed by concrete recommendations. It also identifies and involves external experts, research centres and universities. The BCFN informs not only policy makers and on a cause-effect relationship and has a huge insiders of the agri-food chain, but all the peo- impact not only on our health, but also on the ple on the big topics linked to food and nutri- health of our Planet. tion with regards to climate change and the This is the reason why the BCFN Foundation world’s paradoxes. produces valuable scientific content that can There is indeed a direct link between our daily be used to inform and help people to make choices in terms of food and nutrition and their conscious choices every day about food and impact on the environment, climate change, nutrition, health and sustainability. ecosystems and human rights. All this is based
2015 ACTIVITIES
Born from an idea of the Foundation's Scientific Committee, the Milan Protocol was the result of the contribution of more than 500 international experts, over 100 institutions and 15,000 people. It has set three targets closely linked to the three food paradoxes identified by the BCFN: promoting healthy lifestyles, fostering a more sustainable agriculture, reducing food waste by 50% by 2020.
During EXPO, the Milan Protocol inspired the Milan Charter, the proposal for a global agreement to grant healthy, safe and sufficient food for all as a heritage, strongly advocated by the Italian Government, of the first Expo dedicated to food and sustainability, handed over to the Secretary General of the United Nations Ban Ki-moon.
The Protocol also inspired the community of BCFN international young researchers to write the Youth Manifesto: an invitation to adopt a new approach to sustainability to end the current para- doxes that drive food production and consumption. It also contains seven concrete proposals to reinterpret the seven key components of the food system: policy makers, farmers, activists, edu- cators, food industry, journalists and researchers. September 2015 – BCFN young international researchers 03 March 2015 - Barilla opens a new office in Dubai BARILLA GROUP 18 BARILLA GROUP BARILLA GROUP 19 IDENTITY AND KEY FACTS Established in Parma in 1877 out of a shop that made bread and pasta, today Barilla is among the top Italian food groups. Leader for pasta in the world, sauces in continental Europe, bakery products in Italy, and the crispbread in Scandinavia.
September 2015 - The Youth of "Voce Imprenditori Italiani" at Parma
The Barilla Group owns 29 production facil- sale of pasta, sauces and bakery products both ities (14 in Italy and 15 abroad) and exports in the domestic and international markets. TURNOVER PRODUCT INVESTMENTS EMPLOYEES to more than 100 countries. Every year, the To improve the ability to respond to the demands (mln Euro) (thousand tons sold) (mln Euro) (Barilla Holding) Group's plants turn out around 1,800,000 tons of reference markets and consolidate its growth of food products that are tasted on tables all on the global market, the Group has adopted 2014 2014 2014 2014 over the world under the following brands: an operating structure divided into four areas: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, 3,254 1,821 155 8,290 Filiz, Yemina, Vesta, Misko, Voiello, Academia ›› Italy; Barilla. ›› Europe; 2015 2015 2015 2015 The Group organizational structure is an oper- ›› America (USA, Canada and Brazil); ational sub-holding of Barilla G. e R. Fratelli ›› AAA (Asia, Africa and Australia, 3,383 1,826 184 8,295 S.p.A., dedicated to the manufacturing and including Turkey).
TURNOVER POSITION ON THE MARKET By Business Area By Geographical Area
PASTA #1 PASTA MANUFACTURER IN THE WORLD 0.6% 5.3% Market leader in Italy, USA, Germany, Greece, Turkey, Other Asia, Africa, Australia Switzerland, Norway, Austria, Belgium, Sweden 19.2% Americas SAUCES Market leader in Italy, Germany, Greece, Switzerland, 46.2% 53.2% Sweden, Slovenia, Austria Bakery Pasta, Sauces 46.6% Products 2015 and Ready Meals 2015 Italy BAKERY PRODUCTS Market leader in France and Italy 28.9% Europe CRISPBREADS Market leader in Nordic Countries (excluding Italy) 20 BARILLA GROUP BARILLA GROUP 21
PRESENCE IN THE WORLD PLANTS: ITALY
ASCOLI PICENO PEDRIGNANO
26 offices and 29 production sites, 9 mills included, 218 121 t 550 1,141 t in 26 countries. Mulino Bianco, Pavesi Barilla CASTIGLIONE DELLE STIVIERE RUBBIANO
320 332 t 419 380 t JAPAN Mulino Bianco, Pavesi, Gran Pavesi, Mulino Bianco, Barilla Cereale, Pan di Stelle, Wasa
RUSSIA CREMONA MELFI
315 160 t 359 242 t
TURKEY Mulino Bianco, Pavesi, Mulino Bianco, Pavesi Pan di Stelle
FOGGIA NOVARA
251 700 t 360 186 t
Barilla Pavesi, Mulino Bianco, Wasa
MARCIANISE 2 141 275 t 1 2 1 3 24 15 39 Barilla, Voiello, 1 Academia Barilla UNITED STATES EUROPE 2
CHINA CANADA 1 PLANTS: EUROPE AND ASIA 1 MEXICO 2 THIVA (Greece) CHÂTEAUROUX (France)
90 175 t 451 197 t
1 Barilla, Misko Harrys UNITED ARAB CELLE (Germany) TALMONT (France) 1 EMIRATES 338 103 t 1 282 100 t Wasa Harrys BRAZIL
FILIPSTAD (Sweden) VALENCIENNES (France)
SINGAPORE 450 110 t 119 41 t LEGEND PLANTS: AMERICAS Wasa, Mulino Bianco Harrys, Mulino Bianco
Production Sites Offices AMES (Iowa, the USA) SOLNE (Russia) PLAINE DE L’AIN (France) 164 334 t Barilla AUSTRALIA 387 151 t 216 96 t Average Daily Barilla People AVON (New York, the USA) Barilla, Mulino Bianco, Harrys, Mulino Bianco Production Harrys 136 335 t Barilla Production BOLU (Turkey) GAUCHY (France) Brands SAN LOUIS POTOSÌ (Mexico) 200 285 t 52 30 t 235 227 t Yemina, Vesta, Barilla Filiz, Barilla Harrys 22 BARILLA GROUP BARILLA GROUP 23 STRATEGY
“Give people food you would give to your own children”: this is the aspiration of Barilla every day, at the heart of the company’s growth strategy for the coming years.
Purpose: Good for You, 1 BE THE #1 CHOICE 4 ONLY ONE WAY OF BRAND AND PRODUCT OF DOING BUSINESS: Good for the Planet FOR PEOPLE GOOD FOR YOU, To be People’s preferred choice promoting ››Build iconic brands that create emotion GOOD FOR THE PLANET, wholesome and joyful food habits inspired and meaning, always putting quality first. GOOD FOR THE COMMUNITIES by the Mediterranean lifestyle. ››Continuously increase the value of our categories, learning from the outside ››Promote open, transparent world. and caring dialogues in Where to Play ››Fulfill local consumer and customer needs through customization. the communities in which We work every day to be the most reputable Italian we operate. Food Company worldwide ››Aim at fostering the ›› Ignite love for Pasta Meals everywhere. Pursue the development 2 WIN IN THE MARKETPLACE wellbeing of people, the of the category and the growth of our market shares. ›› Grow ahead of the markets and lead through category Planet and the company ›› Nurture our bakery strongholds and selectively expand and market share growth. in everything we do. into attractive markets. ›› Persistently foster expansion in new ›› Add value to our categories to reward the trust of people. emerging markets, focusing on large urbanized centers. 5 PROUDLY BE ›› Be the preferred supplier to our THE BARILLA PEOPLE How to Prosper customers to better serve shoppers Be the change you want to see around in their multi-channel experience. you, inspired by passion, intellectual Current and future needs inspire us to drive: curiosity and diversity. ›› Personalization: self-expression and self-improvement 3 DRIVE CONTINUOUS ›› People are the most valued resource. through “my food”. IMPROVEMENT ›› Promote merit. Uphold diversity ›› Relentlessly enhance our ›› Wellbeing: research for healthier, fresher, wholesome options. and inclusion. competitiveness, with increasing levels ›› Live the Barilla values with authenticity. ›› “Convenience”: quality, availability, accessibility and lack of time of efficiency and efficacy. are key drivers of food choice. ›› Leverage digitalization and diversity to build new competences and drive simplification and speed. 24 BARILLA GROUP BARILLA GROUP 25 BRANDS OF THE GROUP
Barilla is a leader in the pasta market in Italy and the rest of the world. It controls the segment of ready sauces with over 40 different recipes. It also offers almost 180 bakery products covering different consumption moments from breakfast to snacks.
MEAL SOLUTION BAKERY PRODUCTS OTHER BRANDS
Barilla is the historic brand of the Barilla Voiello was founded in 1879 as a small Mulino Bianco, born in 1975, Pavesi offers a wide range of sweet Academia Barilla was born in 2004, Company, founded in 1877. Now the number artisan shop in Torre Annunziata, and is today part of Italian food culture and savory baked goods, unique for their taste dedicated to the development one pasta in Italy and the rest of the world. became part of Barilla in 1973. as a witness to daily family life. and their production technology. Pavesi has and promotion of regional Italian food been part of Barilla since 1992. culture as a unique world heritage.
www.barilla.com www.voiello.it www.mulinobianco.it www.pavesi.it www.academiabarilla.it F facebook.com/Barilla F facebook.com/Voiello F facebook.com/MulinoBianco F facebook.com/AcademiaBarilla L @Barilla L @voiello L @mulinobianco L twitter.com/AcademiaBarilla
Filiz is one of the key pasta brand in Turkey. Misko is the leading brand of pasta Gran Cereale was founded in Harrys, launched in 1970 in France, On December 1, 2013, Academia Barilla Filiz has been part of Barilla since 1994. in Greece. Misko has been part of Barilla 1989 as a Mulino Bianco whole is now the foremost brand in the bread field opened its first restaurant in New York, since 1991. grain biscuit and has grown to and plays a leading role in the morning on 6th Ave. 52nd St., with the goal of bringing become a Barilla brand of whole goods sector. the recipe for Italian conviviality to the world. grain and natural products. Today three restaurants have been opened.
www.filizmakarna.com.tr www.misko.gr www.grancereale.it www.harrys.fr www.barillarestaurant.com F facebook.com/FilizMakarna F facebook.com/misko.greece F facebook.com/Grancereale F facebook.com/barillarestaurants L @filizmakarna L twitter.com/ab_restaurant
Vesta and Yemina are two brands Pan di Stelle was created in 1983 as Wasa was founded in Sweden in 1919 First is a brand that specializes in retail in the Mexican market, part of Barilla one of Mulino Bianco’s breakfast biscuits. and became part of Barilla in 1999, services. since 2002, following a joint venture In 2007 it began its career as a is one of the best-selling food brands with the Herdez Group. stand-alone brand. in the countries of northern Europe.
www.yemina.com.mx www.pandistelle.it www.wasa.com F facebook.com/pandistelle F facebook.com/wasasverige L @official_pds 26 BARILLA GROUP BARILLA GROUP 27 BARILLA SUPPLY CHAIN
Barilla products are the result of the cooperation with more than 1,200 suppliers across the world providing 800 types of raw materials.
From field to consumption, Barilla involves This method monitors the impact on the hundreds of partners and collaborators for the Planet of each food during all the main phas- manufacture and sale of its products: from the es from the purchasing and production chain, suppliers of raw materials to the players of small and sets the action priorities. and large retail. This has significant impacts on To communicate reliable and verified informa- the communities in which the Group operates tion, Barilla uses the Environmental Product both from an environmental, and from a social Declaration (EPD), a public document that ana- point of view. lyzes the environmental footprint of the prod- ucts and that has been developed in accord- LIFE CYCLE ANALYSIS OF THE PRODUCTS ance with the EPD international system. Each To measure the environmental impact of the EPD is verified by an external body and is fully entire life cycle of its products, from the grow- compliant with ISO 14025 standard. ing phase to consumption, Barilla has adopted As at today 71% of Barilla production undergoes the Life Cycle Assessment (LCA) methodology. an LCA and 69% of the products has an EPD.
COMMITMENT ALONG THE VALUE CHAIN 6 SUPPLY CHAINS ARE CONSIDERED “STRATEGIC” SINCE AS THEY PROVIDE THE MAIN INGREDIENTS FOR THE GROUP’S PRODUCTS › BARILLA KNOWS AND ACCURATELY ›180 audits of suppliers in 2015. Volumes purchased in 2015 DESIGNS CHAINS AND PERFORMS ››83% strategic materials procured locally, or in the CONTINUOUS CHECKS. production countries. 1.50 mln tons 430,000 tons 58,500 tons DURUM WHEAT COMMON WHEAT FLOUR RYE BARILLA CLEARLY SHARES THE ››100% suppliers have received the Barilla Code of Ethics. REQUIREMENTS FOR QUALITY, ››4 new policies in 2015 shared with suppliers on: Animal RESPECT FOR THE ENVIRONMENT Welfare, No Animal Testing, Sustainable Packaging and 24,500 tons 52,000 tons 39,400 tons AND ANIMAL WELFARE EXPECTED Relations with Copackers. EGGS VEGETABLE FATS TOMATO FROM SUPPLIES. ››5 chains that require compliance with specific regulations to manage the main phases of each supply chain: durum wheat, common wheat, rye, tomato and eggs. GLOBAL FOOD SAFETY INITIATIVE BARILLA AIMS AT CONSOLIDATING ››100% strategic supply chains with specific sustainable THE CONTINUOUS IMPROVEMENT cultivation projects. Barilla also volunteered to take part in the Global Food Safety Initiative (GFSI), set up OF THE SUSTAINABILITY OF ››18% raw materials purchased responsibly. through cooperation between the main food producers with the aim of safely man- STRATEGIC SUPPLY CHAINS. ››100% materials in pure fibre coming from responsibly aging all the supply chain processes: 100% of Barilla’s suppliers of raw materials are managed forests. audited according to a standard approved by the GFSI. 28 BARILLA GROUP BARILLA GROUP 29 GOVERNANCE
Barilla has a “traditional” management and control system with a Board of Directors and a Board of Auditors both appointed by the Shareholders’ Meeting.
The Board of Directors is the body vested with Furthermore, grasping the opportunities deriv- the most extensive powers for the ordinary ing from the legislation on corporate liability (D. and extraordinary management of the compa- Lgs. 231/2001 of the Italian Parliament), Barilla ny. It is in charge of defining the management has adopted an organisational model and a direction, assessing the appropriateness of the Code of Ethics that set the rules and proce- organisational structure and the general perfor- dures to prevent crime by staff of the Group. mance of the management. The BoD is com- posed of the Chairman, the Vice-Chairmen, To ensure an effective implementation of the the CEO and two independent Directors. system of controls defined by the model, the Barilla G. e R. Fratelli company has appointed a The Board of Auditors supervises the compli- Supervisory Body, made up of three members, ance with the Law and the Statute, and with the that checks the appropriateness of the Model principles of proper management. to the changing legislation, as well as full com- CHAIRMAN AND They supervise and direct the “Good for You, Good for the Planet” path, pliance with the provisions contained therein. It VICE-CHAIRMEN ensuring its development in line with the identity values of the Group. The Shareholders’ Meeting chooses the reports to the Board of Directors on the control GROUP To which the CEO and the Line-managers (Executives and Regional members of Board of Directors and Board of activities carried out on a six-monthly basis. LEADERSHIP TEAM Presidents) belong, assesses and approves the 2020 strategic goals, Auditors, and approves the Annual Report. and periodically verifies the progress made.
STEERING It is an interfunctional group that has the task of making proposals MANAGEMENT OF THE “GOOD FOR YOU, GOOD FOR THE PLANET” PATH COMMITTEE to achieve sustainable development goals, coordinate the resulting projects and monitor their performance. Furthermore, it assesses the sustainability risks and reports the main results of the stakeholders’ TOP MANAGEMENT involvement activities to the Group Leadership Team. The Steering Committee is coordinated by the Sustainability Unit that operates SUSTAINABILITY UNIT within Barilla’s Communication and External Relations Department.
STEERING COMMITTEE OPERATING They are led by the Steering Committee, ensure an effective coordination GROUPS between corporate functions in carrying out specific projects.
2020 GOALS RELATION BARILLA WITH RETAILERS PEOPLE In the process of sharing and assigning responsibilities inside the organisation, performance objectives linked to the management of the sustainability process are SUSTAINABLE REPORTING SUSTAINABLE associated to the main management offices. SUPPLY CHAINS MARKETING 04
February 2015 - Mikaela Shiffrin won her BARILLA PURPOSE third Gold medal 32 BARILLA PURPOSE BARILLA PURPOSE 33 ONLY ONE WAY OF DOING BUSINESS Improving the wellbeing of people, the Planet and the communities from field to fork.
The business model cho- sen by Barilla to grow in the 2015 RESULTS coming years stems from the cultural heritage and +6% VOLUMES COMPARED TO 2010 values handed down by four generations of the Family at GOOD FOR YOU the helm of the Barilla Group and is summarised in the Providing a good, safe, quality and 219 statement “Good for You, nutritionally-balanced products offer Good for the Planet”. in line with the Mediterranean Model products reformulated and promoting sustainable lifestyles. to improve their nutritional profile since 2010 It is based on the idea that the ownership of a Family run company like Barilla is not a GOOD FOR THE PLANET personal privilege, but rather a heritage of competence and Sustainable production and supply -23% CO2 emissions knowledge that should be fed chains that respect the rights of the Earth over time with the contribu- and everyone involved from field to fork. -19% water consumption tion of future generations. per ton of finished product compared to 2010
GOOD FOR COMMUNITIES EVERYTHING“ IS DONE FOR The continuous collaboration with the local territories to encourage the Nearly 2,800 inclusion of diversity, access to food and THE FUTURE the promotion of responsible choices tons of donated products ” through educational paths. ENVIRONMENTAL PYRAMID 34 BARILLA PURPOSE BARILLA PURPOSE 35
LOW HIGH Sweets Beef THE DOUBLE PYRAMID Beef
Fish Cheese Cheese Eggs Poultry Fish Pork Cookies ENVIRONMENTAL PYRAMID Olive Oil THE BARILLA'S PRODUCTS ON THE DOUBLE PYRAMID Poultry
LOW HIGH Sweets Dried Fruit Beef LOW HIGH Legumes Beef ENVIRONMENTAL PYRAMID Eggs Milk Fish Cheese Cocoa Ringo, Cream “Cornetti” Cheese Yogurt Eggs Poultry Fish Sweets Pork Cookies Olive Oil Galletti, Tarallucci, Gocciole ENVIRONMENTALYogurt IMPACT Poultry Olive Oil RECOMMENDED CONSUMPTION Pasta Dried Fruit Dried Fruit Cookies Legumes Rice Eggs Bread, Pasta, Milk Milk Yogurt Cream “Cornetti” Potatoes, Rice Bread Harrys Bread, Pan Bauletto, Legumes Sweets ENVIRONMENTAL IMPACT Harrys Bread, Barilla Ready Meals, ENVIRONMENTALYogurt IMPACT Barilla Ready Meals, Rusks Olive Oil RECOMMENDED CONSUMPTION RECOMMENDED CONSUMPTION Basil Sauce, Whole Grain and Semolina Pasta Dried Fruit Pasta, Pan Bauletto, Rusks, Wasa, Galletti, Cookies Tarallucci, Gocciole, Cocoa Ringo Potatoes Rice Basil Sauce, Whole Grain Bread, Pasta, Milk Fruit Fruit and Semolina Pasta, Wasa, Vegetables Potatoes, Rice Bread Legumes Vegetables Barilla Pasta Plus N.B. This illustration shows only Potatoes HIGH FOOD PYRAMID LOW some of Barilla’s products. HIGH Fruit LOW Fruit Vegetables Vegetables
BCFN FOUNDATION © 2015 FOODHIGH PYRAMID LOW
FOOD PYRAMID BCFN FOUNDATION © 2015
On the Food Pyramid of the Mediterranean From the nutritional point of view, Barilla is Diet, foods are arranged according to the committed to constantly improve its offering suggested frequency of consumption for a through the reformulation of existing recipes healthy life. It has been demonstrated that and the launch of new products that are in the food that should be eaten most fre- line with the Mediterranean Model. quently is also the food All this keeping the envi- with a lower environmen- “DOUBLE PYRAMID” MEANS ronmental and supply tal impact, that is food EATING ACCORDING TO chain aspects into great whose production uses less consideration, i.e. reducing THE MEDITERRANEAN of the Planet’s resources in Barilla impact from field to terms of greenhouse gases, DIET PYRAMID AND fork and promoting models water and land surface to PRODUCING GOOD IN of sustainable agriculture. regenerate the resources A SUSTAINABLE MANNER. “Double Pyramid” thus used. means adopting a sustain- This insight led the BCFN Foundation to devel- able nutritional model and a healthy lifestyle: op the Double Pyramid Model in 2009 that the Mediterranean Model. This is why Barilla has become a reference point for the Barilla promotes dissemination and culture of this way of doing business: "Good for You, Good Model worldwide through its products, as well FOR ALL THE SCIENTIFIC DATA for the Planet”. as information and education activities. ON THE MODEL, VISIT THE BCFN WEBSITE 36 BARILLA PURPOSE BARILLA PURPOSE 37 2020 GOALS
GOOD FOR YOU GOOD FOR THE PLANET GOOD FOR COMMUNITIES
IMPROVING PEOPLE’S LIVES REDUCING THE IMPACT ENCOURAGING THE INCLUSION OF ALL By 2020 Barilla will improve people’s lives by promoting consumer choices ON THE PLANET By 2020 Barilla will promote the inclusion in line with the food pyramid. By 2020 Barilla will offer people of people through programs for access to food, only products at the bottom of the educational projects and the promotion environmental pyramid. of diversity.
QUALITY AND NUTRITION INFORMATION SOCIAL BARILLA ENVIRONMENT SUPPLY CHAIN INCLUSION EDUCATION PEOPLE
› Raise the global volume of products in line › Spread information on the “sì.mediterraneo” › Reduce CO2 › Develop Sustainable ›Increase the › Promote › 95% of with Barilla's Nutritional Guidelines from project to promote right food habits to all emissions and water Cultivation projects number of educational employees 70% to 90%. Barilla employees across the world. consumption in the for all strategic farms involved projects for reporting production process by supply chains. in projects that young people having the 30% per ton of finished improve the on issues flexibility 85% of product volume sold. 100% Barilla People involved. product compared to competitiveness related to food they need to 2010 values. Projects for all of local and nutrition. manage work strategic supply agriculture. and personal chains have been life. Since 2010 Barilla defined. In Italy the has reduced CO2 1,300 farms. Giocampus › 100% of Barilla’s product volume aligned › Extend the “sì.mediterraneo” project emissions by project has 77% of with the most up-to-date standards for through distribution and e-commerce 23% and water been carried employees. quality and food safety, as confirmed by channels. consumption by on, involving external certification bodies. 19% per ton of 13,420 finished product. › 100% of strategic raw children. Dissemination projects are in progress materials purchased ›Promote the 98.5% of Barilla's product volume. through catering and food service responsibly. social inclusion channels. of people in › Achieve equality need through between 18% of strategic food donations, women › 100% of Barilla's raw materials. social projects and men in and support leadership Be the first brand and product Offer people scientifically relevant products are in the › › in the event positions. for people in relation to taste information on food and nutrition lower part of the of emergencies. and nutritional profile. through brand activities. pyramid. 35% of women Nearly in leadership Barilla Brand, first choice for: 94% of Barilla's 71% of products shows consumption 2,800 tons positions. - Taste products. instructions on the pack and on the of products index 129 vs market average 100. website and 34% with information for donated in the - Nutritional profile a healthy lifestyle. world. index 116 vs market average 100.
© Brand Health Check, Millward Brown
In progress goal Achieved goal 05 July 2015 - Barilla sponsors the Italian National Basketball Team BARILLA GROUP RELATIONS 40 BARILLA GROUP RELATIONS BARILLA GROUP RELATIONS 41 MAP OF STAKEHOLDERS Barilla considers the dialogue with different EMPLOYEES Executives, middle and junior managers, office staff, workers, new stakeholders fundamental for the continuous employees (3 years with the company), differently-abled staff, LGBT, improvement of its sustainable development. employees nearing the end of their careers (5 years to pension), trade union representatives, members of internal associations. CLIENTS Modern and traditional retail channels, new retail channels, commercial and community catering. Listening to society’s needs and collaboration ful dialogue with the communities in which with local players enable Barilla to better and it operates” therefore it periodically sets SUPPLIERS Suppliers of raw materials, farmers, suppliers of packaging, quickly respond to the requests arising over its goals, develops projects and establishes plant, energy, products and finished products, copackers, sales time. The Group committed to “promote a relations. agents, legal consultants, suppliers of services, advertising agencies, continuous, open, transparent and respect- packaging and communications agencies, consultants, insurance brokers, media buying, suppliers of metals and equipment, property owners. LOCAL Sector representatives, local authorities and administrations, schools, COMMUNITIES citizens, civil society and charitable bodies.
EMPLOYEES SUPPLIERS NON-PROFIT Environmental associations, associations relating to the collection and ORGANISATIONS distribution of food, NGOs. SCIENTIFIC Scientific societies dealing with food and nutrition, medical associations, COMMUNITY universities, scientific foundations, research centres. CONSUMERS Children, adults, seniors, persons with specific health problems, persons COMPETITORS TRADE ASSOCIATIONS suffering from allergies, persons who choose a certain type of food for religious or other reasons. MEDIA Social networks, local newspapers, television, Internet, media relations (press, Italian daily newspapers, TV, Internet), specialist trade press, financial periodicals, international press, food specialised press. LOCAL COMMUNITIES THE SCIENTIFIC AND ONPs COMMUNITY TRADE Associations representing growers, inter-professional bodies, ASSOCIATIONS employers’ associations, trade associations, professional committees, national associations of transport companies, trade unions, EFFAT. ITALIAN AND Universities and Research, Educational Institutions, Italian Ministry INTERNATIONAL of Agricultural, Food and Forestry Policies, Italian Ministry of Labour INSTITUTIONS and Social Policies, Italian Ministry of Health, Italian Authority on Fair NATIONAL AND INTERNATIONAL CLIENTS Competition, Italian Ministry of Education, Italian Ministry of Economic INSTITUTIONS Development, Italian Data Protection Authority, Presidency of the Italian Council of Ministers, European Commission, EFSA, European Environment Agency, European Agency for Health and Safety in the Workplace, FAO, UNICEF, UNO. MEDIA CONSUMERS COMPETITORS Direct category competitors (pasta, bakery products, sauces), direct food
September 2015 industry competitors, indirect competitors. BCFN young researchers 42 BARILLA GROUP RELATIONS BARILLA GROUP RELATIONS 43 COMMITMENT September 2015 - Barilla Insieme Day AND ENGAGEMENT Barilla promotes initiatives with the stakeholders to build alongside them a common path for the future.
On the occasion of World Expo of Milan on among which representatives of associa- the theme “Feeding The Planet, Energy for tions and NGOs, activist promoting animal Life”, Barilla organized the seventh edition of rights, commercial and supply chain part- the “Barilla Insieme Day”, an annual meet- ners, journalists and academics. ing with the representatives of the main A meeting between Vice-Chairman Paolo categories of the Group’s stakeholders. Barilla and the representatives of partner- The day is an occasion for dialogue on the ing organizations, such as Elisa Baciotti of path towards sustainability already underta- Oxfam Italia, Peter Stevenson of Compassion ken, to evaluate the progress made as well as in World Farming and Paola Testori Coggi, areas of improvement. The main purpose is former General Director of “Health and to understand and enhance the needs of the Consumers” for the European Commission local communities where Barilla operates. was held. In 2015 about 100 people were involved,
MATERIALITY ANALYSIS
Starting from the involvement of the Sources of the analysis have been: stakeholders, Barilla analyses each ›› Results of the stakeholders’ engagement activities organized by Barilla year the “materiality”, which is the during these last years. relevance of the themes of its work ›› Sustainability Reporting Guidelines and sector specifics mentioned on and reporting. the GRI's “Sustainability Topics for Sectors” document. ›› United Nations Global Compact. For this analysis specific aspects of the food industry and of groups ›› Topics considered by international institutions (OECD, European similar to Barilla are evaluated with Directive for disclosure of non-financial information) and the “Sustainable Development Goals”. regards to governance and size. ›› “National plan of action on corporate social responsibility 2012-2014”, Barilla managers compare them Italian Ministry of Labour and Social Policies, “Balanced and sustainable wellbeing in Italy”, ISTAT (June 2014). to the strategic priorities set by the Group and with the needs ›› Media analysis. expressed by the outside world. It ›› Topics considered by consumer associations and trade associations is thus possible to identify the most (Consumer Goods Forum, WBCSD, Caobisco, Italian Consumers Union, DISCOVER THE VIDEO interesting themes and the business’ Adiconsum, Altroconsumo, AIDEPI, IPO, UNAFPA). most relevant areas. ›› Topics considered by the main sustainability rating agencies. ABOUT THE EXPO DAY September 2015 -BarillaInsieme Day 44 GOOD FOR THE PLANET GOOD FOR YOU TOPICS SHARED DURING THE “BARILLA INSIEME”DAYTOPICS SHARED DURING THE“BARILLA 2015 come raw materials from whichthe the supplychains sustainability of Improve and Nutrition Quality waste Reduction offood Food Safety resources water andenergy Efficient useof communication labelling and Product liability, Packaging TOPIC STAKEHOLDERS’ PROPOSAL (palm oil). chains, withafocus oncriticalones challenges regarding agri-food supply Communicate more andbetteronthe economy models. sustainable according tocircular to make theagriculturalsectormore Promote cooperation withfarmers meals. organic products, aswellready-to-eat Widen theoffering of wholegrainand nutritional aspectsof the products. criteria usedbyBarillatoassessthe Report withmore transparency the traditional products. ingredients, suchasvegetablesandlocal products tosupplementpastawithother Widen therangeof nutritionally-balanced portioning of packs. chain agreements andabetter Reduce food wastethrough supply countries. ingredients importedfrom non-European and applystrictstandards for allthe Promote theEuropean food safety model whole supplychain. Planet, beingaleadingexamplefor the commitment toreduce its impactonthe It isthetangiblesignof Barilla’s for thePlanet”commitments. and brandsBarilla’s“Good for You, Good Better communicate through products solutions. Guarantee more sustainablepackaging BARILLA’S RESPONSE BARILLA’S Packaging andRelations withCopackers. Welfare, NoAnimalTesting, Sustainable In 2015newpolicesweredefinedon:Animal the Planet”section. been reinforced, asdescribedinthe“Goodfor The “SustainableAgriculture” projecthas products werelaunchedinItaly. In 2015newwholegrainandglutenfree “Good forYou”. index, whichisdescribedinthesection In 2015Barilladevelopedanewnutritional Pronto intheUSAwerelaunched. In 2015thenewPestatisaucesandPasta present, adaptingitsofferingtolocalhabits. models inallthegeographieswhichitis Barilla promotesnutritionally-balancedfood products wasoptimized. Food Bank)thetransferprocessofbakery with FondazioneBancoAlimentare(Italian donated tothoseinneed.In2015together banks toensurethatexcess productionis For yearsBarillahasbeenworkingwithfood › › by actingintwodirections: Barilla promotesthesafety modelofsupplies production plants. emissions andwaterconsumptioninallthe Barilla constantlymonitorsgreenhousegas Group andbrandactivities. working toensuremoreconsistencybetween product’s pathfromfieldtofork.Barillais and saucesforExpo2015toexplainthe Barilla developedaspecialeditionofpasta “Sustainable Packaging”. In 2015Barillaissuedanewpolicyon › › materials. independently bytheoriginofraw Application ofthesamerigorousstandards Priority tolocalsupplies; BARILLA GROUPRELATIONS BARILLA GROUPRELATIONS GOOD FOR THE COMMUNITIES inclusion and promote Value diversity health andsafety development; training and Barilla People: communities and thelocal on thearea Economic impact lifestyles sustainable education about Awareness and TOPIC STAKEHOLDERS’ PROPOSAL inclusion andmulti-culturalism. wealth of food traditionsasatoolfor Encourage anew“food culture”: the experiences inNGOs. Promote BarillaPeople’stemporary entrepreneurs. agri-food sectorprojects for young Invest onyoungpeoplepromoting with forms of “socialbusiness”. which combinesthetraditionalapproach Put inplaceastrategy of philanthropy locations. for youngpeopleinallof theGroup’s Promote food educational courses commitments toeducate thepeople. institutions andtrainingcentres intheir “sustainable diets”modelsandsupport Increase dialogueandresearch on BARILLA’S RESPONSE BARILLA’S a mealsuggestionfortheIslamictradition. an Italianflavour toyourRamadan”, Barilla launchedthecampaign:“Add In 2015,inTurkey andtheMiddleEast, activities onthesetopics. the Planet”andisconsideringtraining projects like “GoodforYou, Goodfor Barilla isengagingitsemployeesin Management andtheincubatorSpeedMIUp. collaboration ofSDA BocconiSchoolof Start Up theFuture” contest,bornfroma entrepreneurs, winnersofthe“Good4- six foodsectorstart-upsfoundedbyyoung In 2015Barillalaunchedaprizetoaward commitment towardsthelocalcommunities. for theCommunities”describingGroup’s In 2015Barillalaunchedthewebapp“Good Scouts andCommonThreadscontinued. United StatesthecooperationwithGirl extended inItalytonewpartners.Inthe In 2015Giocampuseducationalalliancewas on theother. decisions andgovernmentactions and researchontheonehand,political diets”, actingasaliaisonbetweenscience and promotingthetopicof“sustainable and NutritionFoundationhasbeenstudying For yearstheBarillaCenterforFood 45 46 BARILLA GROUP RELATIONS BARILLA GROUP RELATIONS 47 CUSTOMERS AND CONSUMERS FIRST Barilla welcomes every day a transparent and active dialogue with consumers and customers.
In 2015 a global project to listen to the con- gestions to grow the Group’s proposals and sumers started with the aim of making con- plan common solutions for an improved expe- tact with Barilla even easier, through all the rience at the points of sale. available channels: from telephone to digital The “stores solutions” can also be shared and platforms and thus ensure a quicker, com- discussed using a virtual reality experience of plete and structured response. navigation along the aisles and shelves in a To offer the best service to the consumers lis- one to one scale. Participants can indeed sit in tening and interacting with large and small scale front of a large screen showing a store person- retailers are considered of strategic impor- alized for each visiting customer. Wearing ste- tance. For this Barilla inaugurated in Parma the reoscopic glasses for a realistic 3D experience first Customer Collaboration Center. This is a the customer can interact with the shelves to multi-purpose space developed to welcome pick up products, change their position and customers, listen to their priorities, collect sug- read the labels.
REASONS FOR BEING CONTACTED BY PEOPLE
18% 29% for information for information on promotional on promotional 28% initiatives 27% initiatives expressions expressions of dissatisfaction of dissatisfaction 6% enquiries about 2014 nutrition or food safety 2015 5% enquiries about nutrition or food safety 22% 21% general questions 26% general questions about the company for product about the company 18% information for product information July 2015 - Customer Collaboration Center 48 BARILLA GROUP RELATIONS BARILLA GROUP RELATIONS 49
The Group is also involved in:
COLLABORATIONS AIDEPI aidepi.it IPO internationalpasta.org AIIPA aiipa.it ITALMOPA italmopa.com AIM aim.be NUTRITION FOUNDATION nutrition-foundation.it AND INITIATIVES ASSONIME assonime.it OF ITALY CAOBISCO caobisco.eu OLDWAYS oldwayspt.org CENTROMARCA centromarca.it SEMOULIERS semouliers.org ECR EUROPE ecr-europe.org THE CONSUMER theconsumergoodsforum.com Barilla believes it is important to actively participate IBC INDUSTRIE ibconline.it GOODS FORUM BENI CONSUMO UNAFPA pasta-unafpa.org in various national and international initiatives, many IFIC foodinsight.org UPA upa.it of which have been strengthened along the years. ILSI EUROPE ilsi.org
ASSOCIATIONS SINCE BARILLA’S INTEREST ANNUAL ACTIVITIES ASSOCIATIONS SINCE BARILLA’S INTEREST ANNUAL ACTIVITIES
Food Integrity Network 2015 Share methods and systems common to Involved as member of the Project “Industrial Symbiosis” - 2013 Find new opportunities to use waste products as ››Participate regularly in the meetings; the whole sector against food frauds and Management Board and responsible ASTER secondary raw materials for packaging and other ››Supply waste for testing; adulterations within the scope of the project Food for the “Industrial Integration” uses. ››Test material produced. Integrity financed by the European Union. working group. Normative Italian Institution - UNI 2005 Contribute to and influence the preparation of the ››Participation in regular meetings; United Nations Global Compact 2011 Monitor international commitments on Prepare the “Annual Communication” European/international standards and regulations, ››Involvement in the “Food” “sustainability”, particularly with reference to the on the Group’s progress. in order to make the European market more Commission, in the “Paper” Commission Ten Principles of United Nations Global Compact. transparent. and in the working platform dedicated to food protecting materials; UN Global Compact Sustainable 2012 Participate in the creation of the document on the Participate regularly in the meetings ››Contribution to the creation of official Agriculture Business Principles principles of sustainable agriculture. documents and the development of (Core Advisory Group) regulated methods.
Global Compact Network Italy 2012 Communicate the national prospective on Regular updates with the network CL.A.N. Cluster 2012 Contribute to define the research strategies for ››Involved as member of the sustainability and specific discussions held by Secretariat. National Agri-food and the National Agri-food sector, in dialogue with the Coordination Board; Italian experts. National Strategy for Smart Ministry for Education, Universities and Research ››Contribute to the drafting of official Specialization (SNSI) promoted (MIUR) and with the Ministry for Economic documents (such as the strategic Sodalitas 2014 Share the path toward sustainability with other Participate in events and projects held by MIUR/MISE Development (MISE) participating in projects on agenda and the implementation companies, to get a deeper knowledge of the by the Foundation and involve Sodalitas nutrition and health, food safety and sustainability. plans); Italian vision on the subject of sustainability. in Barilla’s stakeholders’ activities. ››Define and promote the national/ FAO - SAFA Sustainability 2012 Share the international perspective of the Participate regularly in meetings and European framework of funding Assessment of Food Department of Management of Natural workshops. initiatives; and Agriculture systems Resources and the Environment project for the ››Co-coordination of the “Traiettoria implementation of specific guidelines. di Sicurezza Alimentare” (Food Safety Trajectory); International Life Sciences 1999 Share the international perspective and monitor ››Define the Barilla annual work group ››Direct Participation in the food safety Institute - ILSI the global trends on nutrition, health, food safety dedicated to the project and attend project “Safe&Smart”. and the environment. the meetings; ››Vice-presidency of the Task Force KIC “Food4Future” 2011 Participate in the European debate to ensure that ››Participate regularly in the meetings; dedicated to process contaminants consortium FOOD NEXUS “food, nutrition and sustainability” will be topics ››Involvement in the Regional Council; and natural toxins; coordinate the presented at the KIC in 2016. ››Contribute to the preparation of work group on Mycotoxicology. official documents; ››Define and promote the national/ Italian Chemistry Society SCI 2004 Keep up to date on the topics of safety, health ››Participate regularly in meetings European framework of funding › Inter-Division of Food Chemistry and food quality, through a dialogue with and workshops; initiatives. Group; university research centres and other food and ››Involvement as member of the Board › Divisions of Mass Spectrometry instrumentation companies. of the Mass Spectrometry Division; Emilia Romagna High-tech 2009 Utilize qualified research support at a regional ››Member of the Steering Committee; and Analytical Chemistry. ››Contribute to the preparation Network level on topics of food and nutrition, food safety, ››Contribute to the preparation of of official documents. packaging and sustainability. official documents; ››Participate regularly in the meetings. International Society 2009 Cooperate and promote the research on ››Participate periodically to meetings for Mycotoxicology - ISM toxicogenic fungi and mycotoxin contamination and workshops and to the scientific Italian section of the European 2008 Share the European perspective to identify ››Participate regularly in the meetings. in cereals, to improve food safety. committee. Technology Platform research priorities on plants and boost/stir the ››Involved as a member of the “Plant for the future” national/European funding activities. “Platform” Board; European Committee 2005 Contribute and influence the creation of ››Participate regularly in the meetings; ››Contribute to the preparation of for Standardization - CEN European/international Standards and ›› Involvement in work groups official documents. Regulations, with the goal to make European “Biotoxins”, “Process Contaminants” trade more transparent. and “Food Contact Materials - Analytical Methods” (CEN TC172 Healthgrain Forum 2008 European science network for research on whole Participate in regular meetings and and CEN TC275); grain cereals. Discussion and proposal for the involvement in definition and the ››Contribute to the drafting of official definitions of "whole grain" for raw materials activities of the groups: "Technology" documents and the preparation of and finished products. Identify and stir European and “Nutrition”. standards. research on whole grain cereals. 06
November 2015 - The first wheat transport train arrives at Barilla plant in Parma GOOD FOR YOU, GOOD FOR THE PLANET JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
MULINO BIANCO GOOD4 - START UP NEW OFFICES IN DUBAI 1,000 DAYS WITHOUT COOP FUTURE WALMART CUSTOMER WITH BARILLA, VII BARILLA WORLD PASTA DAY WHEAT TRANSPORT A NEW PURPOSE NEW SOFT BREADS THE FUTURE Paolo Barilla opens the ACCIDENTS FOOD DISTRICT SUSTAINABILITY INDEX COLLABORATION THERE IS A GOOD INSIEME DAY Barilla participates in the TRAIN FOR BARILLA Barilla launched three new Barilla gives its award to new offices of the Group in The National Safety Barilla inaugurates Invited by the America CENTER DIFFERENCE Barilla meets annually “World Pasta Day”, held The first wheat transport “Good for You, Good recipes to better support the young winners of the Africa and the Middle East, Council awards Barilla a corner in Coop’s retailer Walmart, Barilla Barilla opens a multi- Barilla launches a “new its stakeholders to share at the World Expo Milan train arrives at the Barilla for the Planet”, besides its commitment towards Good4 - Start Up the Future being always closer to the America the Occupational Supermarket of the Future America participates in functional space located Pasta” in Italy. Through results, goals and new 2015. IPO, International plant in Parma. being the only way of people’s wellbeing: a contest: an international needs of local markets. Excellence Achievement at the World Expo and the 2015 edition of the at the Academia Barilla a mix of high quality projects on “Good Pasta Organisation, and doing business of the AIDEPI, Italian Association Pagnotta Integrale and two competition that celebrated Award 2015 in celebration launches a special edition Sustainability Index Program. headquarters in Parma, durum wheats, the level for You, Good for the Group, is also recognized of Confectionery and Gran Bauletto. innovative ideas and food of the important target of pasta and sauces Barilla Pasta comes in first created to welcome large of proteins has been Planet.” NEW OFFICES IN as the company’s purpose sector start-ups promoting NEW PRODUCTION reached at the Ames place and Wasa second in Pasta Industries, promote for the coming years. completely traced from retailers’ customers. increased. CHICAGO sustainability development. LINES DEDICATED (Iowa) plant: over 1,000 their respective categories. the event to celebrate field to fork. Inauguration of TO “GLUTEN FREE” days without accidents on YOUTH MANIFESTO Pasta, its nutritional quality and its production Barilla’s new offices in the workplace. VISIT OF THE ITALIAN THE HUFFINGTON The Barilla Center MIKAELA SHIFFRIN: In Ames (USA) begins the model sustainability. Northbrook, Chicago. expansion of the plant to DURUM WHEAT WORLD PASTA MINISTER FOR THE POST for Food & Nutrition THIRD WORLD GOLD create two new production STORY TELLING DAYS CHAMPIONSHIP ENVIRONMENT The famous newspaper Foundation hosts its MEDAL lines dedicated to gluten international network Barilla creates the Chef Daniel Evangelista The Italian Minister for Huffington Post PARTNERSHIP WITH CORPORATE Through the development free pasta. wins the World Pasta the Environment, Gian named Barilla the of young researchers EQUALITY INDEX “Durum Wheat Story from all over the world. COSTA CROCIERE of young athletes, Barilla Telling Days” held at Championship of Luca Galletti visits the “Most Improved The Human Rights promotes healthy lifestyles. Academia Barilla, event Barilla plant in Parma, Player” among a list of The Youth Manifesto Barilla starts a partnership its offices in Parma: a was developed, a call with the Italian Costa Campaign in the In Vail, Colorado, Mikaela journey of exploration, dedicated to pasta and states that “Barilla companies that “took United States published Shiffrin wins for the third as tasty, healthy and represents the highest to heart the mission of for a new approach Crociere cruise lines innovation and to a sustainable food through the “Pasta in the annual report on time the Slalom race Gold involvement, dedicated sustainable. level of excellence inclusion, and worked Corporate Equality Index, medal at the World Ski on environmental hard to increase business. festa” events, created to to wheat and pasta promote a tasty, healthy an assessment tool of Championship. for employees and protection”. diversity and promote the corporate policies CUCINA BARILLA it in the public opinion”. and sustainable diet. stakeholders. MILAN CHARTER towards lesbian, gay, In order to better respond bisexual or transgender PESTATI AND ITALIAN BASKET TEAM The Italian Government to consumers’ needs, 50 YEARS (LGBT) people. Barilla PESTO RUSTICO Barilla launches an SPONSORSHIP provides to the United America participated and Nations Secretary OF ACTIVITY Like a ready sauce, but innovative system made Barilla sponsors the Italian also in 2015 obtained the General the Milan OF RUBBIANO much more than just a of a hi-tech Whirlpool National Basketball Team maximum index score Charter, also inspired by ready sauce. These are oven and special confirming the Group’s Barilla’s Rubbiano plant of 100%. the Milan Protocol of the Pestati in Italy and Pesto kits, containing the commitment to promote (Parma) celebrates 50 BCFN Foundation. Rustico in Europe. New ingredients needed active lifestyles. years of activity. products of the line of pasta to cook pasta, risotto, sauces, characterized by bread, pizza, focaccias FIRST PASTA everyday ingredients, of and cakes. INAUGURATION NEW OFFICES PRODUCTION LINE Mediterranean origin, with IN TORONTO IN PARIS a decisive flavour and the IN RUSSIA Inauguration of Barilla’s taste of vegetables, with no INAUGURATION Barilla opens new The first Barilla Pasta new offices in France, additives, preservatives or IN CHÂTEAUROUX offices in Canada. Russian production in Boulogne-Billancourt added colours. Barilla opens the biggest line is inaugurated in near Paris. plant of industrially Solnechnogorsk. produced bakery product in France, at the forefront for efficiency and environmental ›› performances. 52 GOOD FOR YOU, GOOD FOR THE PLANET GOOD FOR YOU, GOOD FOR THE PLANET 53 PRIZES AND AWARDS
GOOD FOR YOU: IMPROVING PEOPLE’S LIVES GOOD FOR THE COMMUNITIES: ENCOURAGING THE INCLUSION OF ALL
Meaningful Brands The survey Meaningful Brands, carried out worldwide by Havas Media Corporate Equality Index The Human Rights Campaign in the United States published the annual Group, assesses the strength of a brand by its ability to inspire wellbeing report on “Corporate Equality Index”, an assessment tool of the corporate and improve people’s lives. In 2015 the Mulino Bianco and Barilla brands policies towards lesbian, gay, bisexual or transgender (LGBT) people. Barilla were awarded respectively the second and the fourth place in Italy. America participated and also in 2015 obtained the maximum index score of 100%. ABRAS National Market ABRAS, the Brazilian supermarkets association, gave Barilla the National Leader 2015 Award Market Leader award; based on a Nielsen survey, Barilla gained first place as Occupational Excellence The National Safety Council awarded Barilla America the Occupational pasta top-selling brand in Brazil. Achievement Award 2015 Excellence Achievement Award 2015 in celebration of the important target reached at the Ames (Iowa) plant: over 1,000 days without accidents on the workplace. Greece Social Media 2015 The campaign “The Italians”, created by Barilla in Greece, was awarded Award the Bronze Medal at the Social Media Awards 2015 for the category “Best Content Marketing in Social Media”.
Brazil Marketing The campaign “Message”, created by Barilla in Brazil, was among the Best Award winners of the “28th Marketing Best Award”, organized by Madia Mundo Marketing and the publishing house Referência.
Prize of Prizes for Innovation The “Barilla Pasta Gluten Free” project has been awarded with the prestigious recognition that the Italian Government annually gives to companies, public bodies or individuals who have distinguished themselves as national examples of innovation and competitiveness.
GOOD FOR THE PLANET: REDUCING THE IMPACT ON THE PLANET
CONAI Award CONAI, the Packaging National Consortium, gave Barilla an award for the for Prevention innovative and sustainable packaging solutions put on the market in the period 2013-2014. The award was given for the packaging of Ringo Snack Family-size, Sauces and Rusks.
A’ Design Award and Academia Barilla special gift box “Italian Selection”, entirely made of Competition 2015 Cartacrusca Favini - 20% of the material is made of bran residue that can no longer be used for human consumption - and designed in collaboration with DraegerGPP, won the third place of the A’ Design Award and Competition 2015 in the Packaging Design category.
“Oscar dell’imballaggio 2015” Cartacrusca (Italian for “bran paper”), a material originated through the for Packaging collaboration between Barilla and Favini, won the 2015 edition of the “Oscar dell’imballaggio” (the top award for best packaging). The award was given by the Italian Packaging Institute.
Sustainability Leader Barilla America took part in Walmart’s evaluation process “Sustainability Walmart Index Program”, to assess suppliers’ sustainability performance. Barilla was the company with the highest sustainability results among all the pasta suppliers and the brand Wasa won second place in its own category.
Business Benchmark on Barilla was the highest ranking Italian company in the global benchmark on Farm Animal Welfare farm animal welfare BBFAW (Business Benchmark on Farm Animal Welfare), developed in collaboration with Compassion in World Farming and World Animal Protection.
June 2015 - Daniel Evangelista wins the Pasta World Championship GOOD FOR YOU Good, safe, nutritionally correct, quality range of products.
FOR BARILLA MEANS:
› OFFER A RANGE OF PRODUCTS RIGHT FOR SEVERAL CONSUMPTION OCCASIONS.
› PROMOTE A HEALTHY LIFESTYLE AND A SUSTAINABLE DIET IN LINE WITH THE MEDITERRANEAN MODEL . 56 GOOD FOR YOU GOOD FOR YOU 57 BARILLA NUTRITION INDEX A choice of good, safe and quality products.
Barilla products are created with people’s anced diet. These values are the foundations of wellbeing in mind and they are part of a nutri- Barilla Nutritional Guidelines, adopted by the tionally balanced proposal in line with the Group in 2009 thanks to the work done with Mediterranean Model, considered by the sci- the Nutrition Advisory Board, a group of inter- entific community as one of the healthiest in national scientists specialized in various areas, the world. The indicative values of the content such as nutrition, cardiovascular prevention, of sodium, fats, sugar and calories for each diabetology, microbiology and bio-technology. type of product have been defined taking Every three years Barilla reviews its Guidelines into account both the nutritional profile of the to keep them always updated and in synch with single foods and their contribution to a bal- the recommendations of international bodies. BARILLA PORTFOLIO
In 2015 the review considered various aspects: Based on the review of the Nutritional Guidelines and the Mediterranean Model, Barilla portfolio ›› Definition of the level of nutrients for each serving of product sold has been classified in three categories: as “single serving”; ›› “Joy for You”: products to be consumed occasionally and in limited quantity, because they ›› Complete analysis of the range of products; are tasty and satisfying, but also highly rich in energy. Examples are chocolate based or cream ›› Calculation of a new nutritional index: the Barilla Nutrition Index. filled snacks.
›› “Better for You”: reformulated products, with improved nutritional profile of one or more in- LEVELS OF NUTRIENTS gredients considered in the Guidelines and new products containing at least one nutrient with equivalent or better values compared with the category average.
›› “Good for You”: products that fully meet all the requirements set by the Barilla Nutritional In cooperation with the Nutrition Advisory Board, the levels of the main nutrients have been recal- Guidelines. culated for each serving of the product sold and consumed as single serving, such as sweet and savoury snacks, crackers and other. This gave a deeper awareness, from the early phases of development of new proposals, of the nutri- tional impact that each product has on people’s dietary habits. BARILLA NUTRITION INDEX The maximum limit of 33% saturated fats out of total fats has been confirmed for all products. This is considered one of the main nutritional commitments for the years to come, along with the rec- A new index was created to enhance the value of the Group’s commitment to a better nutrition ommendation to increase the presence of whole grain products in Barilla’s offer. - thus to people’s wellbeing, and determine, overall, whether Barilla’s sales volumes are in line with the Nutritional Guidelines. For example, the levels for snacks and ready meals are:
UNIT OF MEASURE SNACKS READY MEALS Considering the compliance to the Guidelines, a score has been assigned to each product cate- TOTAL FATS max g/serving 8 19 gory. After having multiplied it with the volumes sold in the year, an approximate value has been SATURATED FATS max g/serving 3 6 achieved. Furthermore, taking into account the sales estimates for the coming years, a 2020 value target was set. FIBER max g/serving Not relevant 6
SUGARS max g/serving 10 Not relevant In 2015 the Barilla Nutrition Index was equal to 88.5 and the Group’s goal is to increase it to SODIUM max mg/serving 300 800 91.5 by 2020. 58 GOOD FOR YOU GOOD FOR YOU 59
2015 NEWS #PASSIONFORPASTA
The truth about pasta: love for a healthy food told by a new campaign.
New eating habits and diet proposals brought rect and often the source of non-sustainable many people to consider pasta as a source food choices. Barilla, the global market lead- VISIT THE HUB of bad carbohydrate that makes you gain er in pasta, is committed to offering correct “PASSION FOR PASTA” weight and that is not suitable for a balanced and transparent information on these topics, diet. Scientific research, however, showed with the support of scientific organizations that many of these considerations are incor- and international experts.
THE CAMPAIGN IN THE USA For this reason, in 2015 Barilla launched the “Passion for Pasta” campaign in the USA with these goals: 2015 ACTIVITIES ›› Promote a correct culture of pasta and simple preparations to make it part of ›› PASTA PRESS ROOM: developed to monitor the dialogue on the theme of pasta and everyone’s daily diet. continue the discussion on the media and communication channels.
›› Demonstrate, through scientific support, the nutritional properties and the envi- ›› “PASSION FOR PASTA” HUB: a new digital hub where people can find suggestions ronmental impact of a dish of pasta. for the preparation of tasty and nutritionally balanced pasta dishes, and explanations ›› Be an active player on this subject, both with institutions and the media, and as to why pasta is good for people and the environment. through direct contact with the consumers. ›› NEW “USDA” GUIDELINES: Barilla participated in the public debate of the scientific report promoted by the USDA, the United States Department of Agriculture, to col- lect contributions to finalize the guidelines published in December 2015. PASTA ADVISORY COUNCIL ›› “WORLD PASTA DAY & CONGRESS”: held in October 2015 in Milan, it contributed to To keep always up to date and ensure a dialogue with opinion leaders, Barilla created updating a scientific document on the benefits of pasta. Through the Italian Associ- the Pasta Advisory Council: a group of external experts that follows the evolution of ation AIDEPI, the Italian Association of Confectionery and Pasta Industries and IPO, the campaign and contributes to popularize a correct pasta culture, through social International Pasta Organisation, Barilla cooperated to the final document with more networks and digital media. than twenty scientists and health experts from nine different countries. 60 GOOD FOR YOU GOOD FOR YOU 61 HEALTHY PASTA MEALS Scientific Consensus Statement Fifth World Pasta Congress.
Agreed in Milan, Pasta is an affordable, healthy choice available in almost all societies. Pro- 6 26 October, 2015 moting the affordability and accessibility of pasta meals can help overcome the misperception that healthy foods are too expensive.
Scientific research increasingly supports the importance of total diet, rather 1 Healthy pasta meals are a delicious way to eat more vegetables, legumes and than individual foods. 7 other healthy foods often under-consumed. Pasta is a way to introduce oth- er Mediterranean Diet foods (other cultural traditions), especially for children Pasta is a key component of many of the world’s traditional healthy eating pat- 2 and adolescents. terns, such as the scientifically-proven Mediterranean Diet. Most plant-based dietary patterns help prevent and slow progression of major chronic diseases Pasta meals are enjoyed in cultural traditions worldwide. As they are like a and confer greater health benefits than current Western dietary patterns. 8 canvas, they are versatile and easily adaptable to national/regional seasonal ingredients. 3 Many clinical trials confirm that excess calories, and not carbohydrates, are responsible for obesity. Diets successful in promoting weight loss can empha- size a range of healthy carbohydrates, protein and fat. All these three macro- The general population can eat pasta and should not choose a gluten-free 9 nutrients, in balance, are essential for designing a healthy, individualized diet product if not affected by a gluten-related disorder correctly diagnosed. For anyone can follow for their whole life. Moreover, very low carbohydrate diets those with gluten sensitivities or allergies, or celiac disease, there are glu- may not be safe, especially in the long term. ten-free alternatives.
Pasta is a simple plant-based food, and has a low environmental impact. 4 Pasta is satiating and keeps you fuller longer. A pasta meal can be moderate 10 in its calorie content, assuming the portion is correct and the dressing-top- ping is not calorie-rich. Pasta consumption is suitable for people who do physical exercise and par- 11 ticularly in sports. Pasta, as with other cereal foods, provides carbohydrates and is also a source of protein. Pasta may be used alone or lightly seasoned 5 At a time when obesity and diabetes have a high prevalence around the world, pasta meals and other low-Glycemic Index foods may help control blood before training or combined with other foods after training, in order to im- sugar and weight especially in overweight people. Glycemic Index is a factor prove physical performance. High protein and low carbohydrate diets are dis- that impacts the healthfulness of carbohydrate-rich foods. There is a bene- couraged in active people. ficial effect in the way pasta is made. The process of manufacturing reduces its glycemic response. Whole grain pasta, which provides more fiber, is also a Doctors, nutritionists and other health professionals should educate the con- 12 good choice. sumers to choose varied and balanced pasta meals for good health. 62 GOOD FOR YOU GOOD FOR YOU 63 NUTRITION Management Approach and Performance Indicators.
MATERIALITY PRODUCTS REFORMULATED TO IMPROVE THEIR NUTRITIONAL PROFILE
Barilla’s purpose is to be people’s preferred choice promoting wholesome and joyful food habits inspired by the the mediterranean lifestyle, especially through offers of tasty, wholesome and nutri- 41 33 13 tionally balanced products, and also to educate and inform people on sustainable diets.
2013 2014 2015 MANAGEMENT METHODS
PRODUCTS THAT HAVE BENEFITED FROM A SIGNIFICANT REDUCTION IN FAT CONTENT To fulfil this commitment, since 2009, the Group has adopted indicative values for calories and the content of the main nutrients - such as fats, sugar, fibre and sodium - for each product category, detailed in the Nutritional Guidelines. The indications of the Nutritional Guidelines are reviewed regularly by Barilla in accordance with the “Nutrition Advisory Board” (NAB), a group of international experts from Europe, America and Asia, 34 30 9 to keep them always updated and in synch with international recommendations. 2013 2014 2015
MONITORING AND ASSESSMENT PRODUCTS THAT HAVE BENEFITED FROM A SIGNIFICANT REDUCTION IN SALT CONTENT
Barilla’s portfolio of products is periodically monitored and the analysis generates revisions of the existing recipes and the launch of new products more and more in line with the Mediterranean Model. From 2010 until today, the levels of sugar, saturated fats, total fats, and salt have been reduced in 219 products to ensure a nutritionally balanced offer. Furthermore, indicators were introduced in 7 3 5 the main company processes to monitor the “Good for You, Good for the Planet” aspects, including nutritional ones. 2013 2014 2015 64 GOOD FOR YOU GOOD FOR YOU 65
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Products in line with the 85.5% Barilla G. e R. Fratelli 85% Barilla G. e R. Fratelli Research works/studies 10 Barilla G. e R. Fratelli 9 Barilla G. e R. Fratelli nutritional indications set (except Harrys Russia) on nutrition carried ›› Aleurone’s Health Benefits ›› The benefits of aleurone rich (except Harrys Russia) in the 2020 goals out by Universities (Federico II University of Naples); products (Federico II University and Research Institutes of Naples); Products reformulated 33 Barilla G. e R. Fratelli 13 Barilla G. e R. Fratelli ›› Bioavailability of wheat fractions to improve their (except Harrys Russia) (except Harrys Russia) (Parma University); ›› Crispbread Glycemic Response nutritional profile (Uppsala University); ›› Effect of cereal fractions in animal (Grenoble University); ›› Bioavailability vitamins Products that have 3 Barilla G. e R. Fratelli 4 Barilla G. e R. Fratelli in bread with aleurone been reformulated ›› Fette Dorate; (except Harrys Russia) ›› “Olive Italia” Sauce; (except Harrys Russia) ›› Rye Crispbread’s Health Benefits (Parma University); with reduced salt ›› Tomato ›› Tomato and Ricotta Sauce; (Uppsala University); content and Gorgonzola Sauce; ›› Tuna Sauce; ›› Evaluation of association ›› Bolognese Sauce. ›› Amatriciana Sauce. ›› Italian Epidemiology survey between pasta consumption and INHES (Mediterraneo effects on weight and diabetes Products reformulated 30 Barilla G. e R. Fratelli 9 Barilla G. e R. Fratelli Neurological Institute (Neuromed); with reduction in total ›› Saccottini; (except Harrys Russia) ›› Total Fats Reduction in: Granetti (except Harrys Russia) Neuromed); and/or saturated fats ›› Nastrine; Classici, Granetti Integrali; ›› Data analysis of the various ways ›› Cornetti; ›› Saturated Fats Reduction in: ›› Gluten Sensitivity (Federico II of pasta consumption in the ›› Doo wap Harrys; 5 “Mulino Verde” Cookies, University of Naples and Parma American diet by NHANES and ›› Brioche tranchée; Piadella Classica and Piadella University); their association with weight ›› Mulino Bianco and Sfogliata. and health (Dr. Fulgoni); Harrys Soft breads. ›› Pasta Glycemic Response in Brazil (Biofortis); ›› In vitro and in vivo evaluation of the glycemic response of Sales of reformulated Not Reported 2.9% Barilla G. e R. Fratelli ›› Pasta Glycemic Response in Italy pasta and other foods rich in products out of total sales (except Harrys Russia) (Parma University); carbohydrates (Parma University); of products not yet aligned with the Nutritional ›› Nutritional Landscaping in ›› Measuring Glycemic Index Guidelines Russian Federation in pasta in China (Biofortis); (VAB - Nutrition); Products reformulated with 6 Barilla G. e R. Fratelli 0 Barilla G. e R. Fratelli ›› Measuring Glycemic Index the elimination of additives ›› Beau & Bon Céréales et Graines; (except Harrys Russia) (except Harrys Russia) ›› Nutritional Landscaping in India pasta in Brazil ›› Beau & Bon Complet; (Eat Well Global). (Vicosa University - Brazil); ›› Beau & Bon Noix; ›› Beau & Bon de table Complet ›› Preliminary study of the et Seigle; conditions of development ›› Beau & Bon de table Lin et of the “Gluten sensitivity” in Tournesol; children (Federico II University ›› Beau & Bon de table Campagne. of Naples).
Products that contain No Barilla products use Barilla G. e R. Fratelli No Barilla products use Barilla G. e R. Fratelli no artificial colours, hydrogenated fats or oils, (except Harrys Russia) hydrogenated fats or oils, (except Harrys Russia) hydrogenated fats or oils or artificial colours. or artificial colours.
New whole grain products, 14, of which 6 new whole grain Barilla G. e R. Fratelli 7 new whole grain products Barilla G. e R. Fratelli products containing fibers products and containing fibers: (except Harrys Russia) and containing fibers: (except Harrys Russia) and products reformulated ›› US Wholegrain Lasagna; ›› Cracker Cereali Mulino Bianco; with an increase in fibers and ›› Wasa Small Rounds Sesam & Sea ›› Plum Cake; whole grain flour content salt and French Herbs; ›› Focaccella Rustica; ›› Wasa Surdeg Rye; ›› Wasa Surdeg Gourmet; ›› Wasa Rugknekke 5 Korn; ›› Wasa Sesame Crunch Sensation; ›› Wasa Rugknekke Sesame & Oat; ›› Wasa Muesli Crunch Sensation; ›› Wasa Sandwich Yogurt. ›› Wasa Rundrut.
Products formulated 32 Barilla G. e R. Fratelli 2 Barilla G. e R. Fratelli for celiacs ›› Honey Cookie Gluten Free; (except Harrys Russia) ›› Gluten Free Cracker.
Sales of products formulated Not Reported 19,794 tons Barilla G. e R. Fratelli for people with specific Equal to 1% of total sales. (except Harrys Russia) nutritional needs 66 GOOD FOR YOU GOOD FOR YOU 67 QUALITY Management Approach and Performance Indicators.
MATERIALITY RESOURCES DEDICATED TO THE PREVENTION AND QUALITY CONTROL OF PRODUCTS (million Euro) Guaranteeing the highest level of food quality and safety to people has always been of fundamen- 30 30 30 tal importance for Barilla. For this purpose rigorous international standards have been adopted to bring on continuous improvements.
MANAGEMENT METHODS
The Group applies continuous controls throughout the supply chain: from raw materials procure- 2013 2014 2015 ment to production processes, products monitoring at points of sale through an efficient quality management system. It is essential to guarantee products safety to the consumers, starting from a rigorous control of the lots of raw materials and finished products. RAW MATERIALS BATCHES FULLY COMPLIANT
In this sense Barilla has launched a monitoring plan with targeted and innovative technical analysis in (% of analysed batches) order to prevent any possible risk of fraud and food adulteration.
Since 1996 the Group adopted a Good Manufacturing Practices manual which includes over 1,200 rules about health and safety requirements of the production areas and plants, as well as standards of behaviour for the operators. 97.8% 97.6% 97.5% Furthermore, as far as the quality of the shopping experience at the point of sale is concerned, the Group monitors the phases of transport, storage and distribution, sharing with the commercial partners the standards of service expected - the so called Good Distribution Practices - encouraging 2013 2014 2015 them through partners’ training activities and conducting specific audits. Through sampling tests of the products on the shelves, Barilla ensures the adherence to standards of excellence of quality and service.
Finally, a management system has been activated to face possible criticalities. It is very efficient in undertaking any initiatives on the market, able to initiate diagnostic pathways to identify the causes FINISHED PRODUCT BATCHES FULLY COMPLIANT and implement solutions. As it occurred in January 2015 with the withdrawal from the market of (% of analysed batches) “Ragù Contadino” Sauce, due to the absence of two allergenic ingredients in the list on the label.
MONITORING AND ASSESSMENT 95.8% 96% 95.8%
Barilla carries out numerous controls: each year about 2 million analyses are performed to moni- tor raw materials quality and food safety, packaging materials, semi-finished and finished products. Additionally, the constant dialogue with the consumer, through the consumer contact channels, 2013 2014 2015 offers a tool to monitor satisfaction and gauge the perceived quality. 68 GOOD FOR YOU GOOD FOR YOU 69
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Group’s total volumes aligned 98.5% Barilla G. e R. Fratelli 98.5% Barilla G. e R. Fratelli with the most advanced standards of quality and food safety confirmed by certified external bodies
Analyses carried out 2 million Barilla G. e R. Fratelli 2 million Barilla G. e R. Fratelli to monitor quality and food safety
Raw material batches Approximately 57,000 Barilla G. e R. Fratelli 77,079 Barilla G. e R. Fratelli analysed (only Europe)
Raw material batches 97.6% Barilla G. e R. Fratelli 97.5% Barilla G. e R. Fratelli fully compliant
Finished product batches Approximately 130,000 Barilla G. e R. Fratelli Approximately 140,000 Barilla G. e R. Fratelli analysed
Finished product batches 96% Barilla G. e R. Fratelli 95.8% Barilla G. e R. Fratelli fully compliant
Activities and resources for Approximately 30 million Euro Barilla G. e R. Fratelli Approximately 30 million Euro Barilla G. e R. Fratelli prevention and control of product quality
Be #1 choice of brand Taste Barilla Global Brand Taste Barilla Global Brand and product for taste and › index 132 vs market average 100. (except USA) › index 129 vs market average 100. (except USA) nutritional profile Nutritional profile Nutritional Profile › index 117 vs market average 100. › index 116 vs market average 100.
©Brand Health Check, ©Brand Health Check, Millward Brown Millward Brown 70 GOOD FOR YOU GOOD FOR YOU 71 INFORMATION Management Approach and Performance Indicators.
MATERIALITY ASSESSMENT AND MONITORING
People have the right to make informed choices, based on transparent, complete and truthful In addition to monitoring the results of all the advertising campaigns, Barilla also monitors its market communication. For this reason, one of the Group’s priorities is to always provide clear information appreciation through various means: from market research to opinion surveys on digital channels on the product packs and in the brands and corporate communications, in a continued effort to gain and social networks. For this Barilla created a Listening Room, a listening post to follow conversa- consumers’ trust. Close attention should be paid to advertising targeting minors, which needs to tions on the net about the company, its brands and products. convey messages promoting balanced eating habits and correct lifestyles, and avoiding excessive or inappropriate food consumption.
MANAGEMENT METHODS
Barilla is committed to guaranteeing, at the global level, completeness and quality of the nutritional information printed on the product packs and on the websites, through: › detailed nutrition tables; › Recommendations on balanced diets and healthy lifestyle; › Suggestions on use, in particular about how much to eat and indications on how to best com- bine the products.
The fundamental values are publicized through a two-prong communication strategy: “above the line”, using classic media, and “below the line” with promotions, sponsoring and social media. Among these, in 2015 the partnership between Barilla and Costa Crociere started to promote Barilla products and the virtues of pasta, the foundation of a tasty, balanced dietary model which also respects the Planet.
For Barilla the correct type of information needs to be inclusive of traditions and different cultures, as it was done with the Lasagna@Iftar campaign launched in Turkey for the month of Ramadan. In that case, a typical dish of Italian tradition was revisited and proposed as an alternative dish for people of Islamic culture.
Then through sponsoring activities, Barilla wants to promote active lifestyles, good for people’s well- being. In 2015 Barilla continued sponsoring the skier Mikaela Shiffrin and chose to become the main sponsor of the Italian National basketball men’s, women’s and junior teams. 72 GOOD FOR YOU GOOD FOR YOU 73
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Products with printed 31% Barilla G. e R. Fratelli 34% Barilla G. e R. Fratelli suggestions for a healthy/ balanced diet on the pack and on the website
Products with consumption 60% Barilla G. e R. Fratelli 71% Barilla G. e R. Fratelli suggestions (optimal or maximum amount to be consumed), on the pack and on the website
Group’s websites containing 17.3% Barilla G. e R. Fratelli 20% Barilla G. e R. Fratelli “Good for You, Good for the Planet” information
Information projects ›› World: In 2014 the newsletter Barilla G. e R. Fratelli ›› World: the newsletter Barilla G. e R. Fratelli for adults “Barilla Insieme” was created, “Barilla Insieme” was carried on, an editorial plan to increase an editorial plan to spread the knowledge of the Group’s way “Good for You, Good for the to do business: “Good for You, Planet” message to stakeholders; Good for the Planet, Good for ›› Turkey: participation in several Communities”; conferences, including: “Good ›› Italy: the annual Tour del Mulino people doing good things “ took place with messages such organized by the organization as “Good for You, Good for the Wheat Society, the ”International Planet”; Sustainable Agriculture ›› Turkey: launch of a quarterly Conference” and the newsletter with information on “Retail Summit“. the Barilla Center for Food and Also it has been carried on the Nutrition Foundation and “Good sending of a quarterly newsletter for You, Good for the Planet”. about “Good for You, Good for The recipients are institutions, the Planet”; to more then 3,000 academics and NGOs for a total stakeholders; of 3,000 people; ›› United States: it has been ›› Singapore: 5 courses were carried on the campaign held together with the IWG “Share the Table” to promote (Italian Women Group), to right eating habits for promote the Mediterranean American families. nutritional model. The participation fee was donated to the Seametrey Foundation that manages an elementary school in Cambodia.
Development of interactive ›› France: initiative “Facebook Barilla G. e R. Fratelli ›› France: initiative “Facebook Barilla G. e R. Fratelli ways to contact consumers post”; post”; on the web and social ›› Germany: on the region’s ›› Germany: on the region’s networks website, a specific section website, a specific section containing Barilla’s experts’ containing Barilla’s experts’ answers; answers; ›› America: consumers contact ›› America: consumers contact through Facebook, Twitter, through Facebook, Twitter, Pinterest, Instagram, YouTube, Pinterest, Instagram, YouTube, and development of websites and development of websites optimized for mobile platforms; optimized for mobile platforms; ›› Italy: developed the Mulino ›› Italy: developed the Mulino Bianco editorial plan on Bianco editorial plan on the main social networks. the main social networks. Interaction on Facebook to Interaction on Facebook to provide information on nutrition provide information on nutrition and on the products. and on the products. Marketing initiatives Barilla G. e R. Fratelli 1 Barilla G. e R. Fratelli promoting sustainability 1
WORLD: Messages on the topic of food waste Publication of the “Share the Table” guide, also TURKEY: references on pasta packs about the through the campaign on the social page available online, which promotes the Double results achieved by Barilla in reducing water and Facebook Barilla. At EXPO Milan, inside the Coop Pyramid Model and the Mediterranean way of life. energy consumption in the production phase. Future Food District, has been created a corner with information about Barilla’s products, their sus- BRAZIL: communication campaign “Pasta is SWEDEN: sponsorship of the sports league tainability and a special edition completely traced. Healthy” on the nutritional quality of pasta. With “Swedish Classics” with Wasa brand: distribution 94 culinary events (1,344 participants) dedicated to of free tickets and tasting of products during the ITALY: the sauces packs and the digital activities the presentation of the Mediterranean Diet and the event. In Store activities and contests to promote GERMANY: brochures explaining the Group’s sus- sports championship “Swedish Classics”. shops at the South Beach Wine and Food Festival. refer to the website “Guardatustesso.it” to tell the whole grain/gluten free products. Social commu- healthy and active lifestyles. 75% reduction of print- tainability projects; promotion of Wasa sandwiches industry and production process of Barilla sauces. nication campaign (1.2 mln people involved) for ing promotional materials. in the schools as tasty snacks with high fiber con- DENMARK: partnership with the national whole CANADA: in elementary schools held teaching the launch of the gluten free range in Brazil. Also tent and whole grain flours. grain producers association, adding reciprocal days on the topic of nutrition and raising awareness USA: partnership with Illinois & North Indiana presented at the 6th edition of the Fair “Gluten Free DENMARK: partnership with the National links on the respective web portals and introduc- about the Double Pyramid. Girl Scouts Association, for organizing activities Brasil”. The Food Truck, that animated the Barilla’s Association of Whole Grain Manufacturers, with AUSTRIA: monthly post on Facebook with updates ing specific products logos. including insights on sustainability and the Double products campaign in 13 stores in São Paulo and cross-reference to the websites and placement and news on sustainability topics. ITALY: on-line contest where the prizes are visits Pyramid model. Sponsorship and participation in Rio de Janeiro, is powered by solar panels, serves of logos on Wasa products. Contests on points of USA: partnership with scout groups to organ- to tomato cultivation fields and sauce factories; the events in New York of Common Threads, NGO tastings in biodegradable plates (ca. 5,000 tastings sales to promote active lifestyles. SWEDEN: specific in-depth articles on sustainabil- ize recreational and educational activities on Mulino Bianco advertising campaigns focusing on committed in disseminating nutrition education offered) and adopts solutions to limit food waste. ity on consumers magazines; information poster the Double Pyramid model; participated in the sustainability; Tour del Mulino. programs in the communities. NORWAY: Collaboration with the platform of nutri- campaigns in schools and restaurants; promoted Chicago Common Threads Workshop; organized At the South Beach Wine & Food Miami Festival GERMANY: promotion in schools of the Wasa tional education “Grete Rode” to promote healthy the concept of “Snack Good with Wasa” with dis- talks about the Double Pyramid at Eataly’s New FRANCE/BELGIUM/SPAIN: Harrys campaign on the Double Pyramid Model and educational activi- sandwiches as a tasty snack with high fiber and lifestyles and Wasa whole grain products. tribution of snacks to athletes participating to the York and Chicago sites; organized family work- the natural ingredients of products. ties on food were provided to 80 children. whole grains. GOOD FOR THE PLANET A sustainable supply chain from field to fork.
FOR BARILLA MEANS:
› 100% OF STRATEGIC RAW MATERIALS PURCHASED RESPONSIBLY.
› DEVELOPMENT OF PROJECTS TO PROMOTE MORE EFFICIENT AND SUSTAINABLE CULTIVATIONS IN ALL STRATEGIC SUPPLY CHAINS.
› MANAGEMENT OF GREENHOUSE GAS EMISSIONS AND WATER CONSUMPTION AT BARILLA FACTORIES. 76 GOOD FOR THE PLANET GOOD FOR THE PLANET 77 SUSTAINABLE AGRICULTURE Ingredients from supply chains that respect people and the Planet.
GOALS REACHED RESULTS QUANTITY USED For years the Barilla Group has been committed significant impact on the environment occurs to finding the best raw materials for its products: during the phase of cultivation. Thus the Group, VEGETABLE OILS in terms of quality, food safety and respect for together with suppliers and scientific partners, Use exclusively palm oil RSPO certified 100% palm oil purchased in Malaysia and PALM OIL: the rights of the people, the environment and has identified Sustainable Cultivation projects with full origin traceability – from the Indonesia, certified in compliance with the plantations to the mill – and exclude oils RSPO scheme. Barilla is a member of the 34,000 animal welfare. for all the strategic agricultural supply chains, originating from forests converted to Roundtable on Sustainable Palm Oil, like tons/year The life cycle analyses of the products, from which are the ones that provide the main ingre- plantations. all its suppliers, among which the main is Unigrà. Commits not to purchase palm oil production to retail, have shown that the most dients for Barilla’s recipes. from producers responsible for fires and deforestation.
BY 2020 BARILLA IS COMMITTED TO BUYING 100% Use only sun flower oil from supply chains Italy: the cooperation with Italy’s main SUNFLOWER OIL: with environmental sustainability high company for grains and oilseeds processing, OF THE STRATEGIC RAW MATERIALS IN A RESPONSIBLE WAY. standards. Cereal Docks, continues to provide support 7,000 services to farmers, encouraging rotation tons/year of crops such as rapeseed, sunflower and durum wheat. GOALS REACHED RESULTS QUANTITY USED Romania: the criteria of the Sustainable CEREALS Agriculture Code for the use sunflower oil are applied. Publish by 2016 a Sustainable Agriculture DURUM WHEAT DURUM WHEAT: Code, distribute it and encourage suppliers Cooperation projects started in all the main EGGS to apply it. countries where Barilla purchases the raw 1,500,000 material (see next pages). tons/year Procurement only from supply chains that Italy: 100% category “A” eggs from cage-free Identify the most efficient sustainable COMMON WHEAT adhere to Barilla Guidelines on Animal hens. 24,500 cultivation systems in all the countries COMMON WHEAT AND RYE FLOUR: Welfare: tons/year where the Group does purchasing to reduce Cooperation relations in Italy, France, Sweden France: 100% eggs from cage-free hens for From 2 million hens. environmental impact and improve farmers’ and Germany started to identify the best 430,000 ›› By 2020 only eggs from cage-free hens. Mulino Bianco. An analysis on the supply of 75% used in Italy and the profits. agricultural practices and guarantee by 2020 tons/year eggs from cage-free hens for Harrys brand was rest in France, United States, the application of the Sustainable Agriculture completed. Russia and Brazil Code principles. RYE: 58,500 United States and Brazil: ongoing analysis to tons/year identify suppliers of eggs from cage-free hens. TOMATO Total Volumes of eggs from cage-free hens: 80%. Use local supplies, choosing tomatoes Italy: 68% of the tomato certified by Global ITALY: cultivated in the same countries where they G.A.P, thus aligned with global standards SUSTAINABLE PACKAGING will be used for production. ensuring sustainable agricultural practices. 39,400 tons/year 100% purchased according to the Barilla’s In 2015 the new Barilla’s Guidelines for Work together with local producers to The agreement between Barilla and the “Sustainable Packaging” Guidelines with the sustainable packaging design were 2 billion improve cultivations’ environmental impact Consorzio Casalasco del Pomodoro the goal to: published. paper and cardboard packs and farmers’ competitiveness. continued to support the farmers on a more sustainable long term agricultural ›› Reduce the quantity of material for 100% of cardboard in virgin fiber is certified more than system, guaranteeing sales of all production packaging. according to the standards of FSC 25,000 generated from rotation of tomato and (Forest Stewardship Council), PEFC tons of flexible film durum wheat. ›› Use recyclable packaging. (Programme for the Endorsement of Forest) and SFI (Sustainable Forestry Initiative). United States: Assessment of the UNITED STATES: ›› Use materials originated from responsibly sustainability impacts of cultivation managed forests. 98% of Barilla packages are recyclable and techniques of the tomato supply chain in 35,000 show the specific icons for correct disposal. California, working with UC Davis University tons/year ›› Validate packaging choices with a careful and the suppliers Morning Star and Ingomar. purchased by copackers analysis of their life cycle. 78 GOOD FOR THE PLANET GOOD FOR THE PLANET 79
DURUM WHEAT TURKEY
Durum Wheat Used: 142,000 tons/year of which: 40,000 purchased in South-East Anatolia 6,000 through “Cultivation Contracts”
Cooperation with the Bahri Dağdaş International Agricultural Research Institute of ITALY Konya to identify more sustainable cultivation methods in Central Anatolia.
Durum Wheat Used: 680,000 tons/year USA AND CANADA of which: 475,000 purchased in Italy Durum Wheat Used: 329,000 tons/year 400,000 through “Cultivation Contracts” of which: 267,000 purchased in the Northern plains 59,000 purchased in the Desert Durum 140,000 through the Sustainable Durum Wheat project using Barilla’s “Handbook for the Sustainable Cultivation of Durum Wheat”, and the decisions support system granoduro.net Cooperation with the Agri-Food Canada and North Dakota Universities to analyse durum wheat cultivation techniques. Every year Barilla signs “High Quality Durum Wheat Cultivation Contracts” that require the application of Regulations for the cultivation and storage of raw materials, shared with the farmers’ associations. FRANCE
The application of the Regulations allows the farmers to obtain a better quality wheat, greater production and lower environmental impact. Barilla also gives premiums to Durum Wheat Used: 25,000 tons/year farmers, according to the quality level they achieve. Cooperation with local organizations to complete the assessment of current agronomic practices. SUSTAINABLE DURUM WHEAT PROJECT A project for the development and spread of more sustainable cultivation techniques developed since 2009 in cooperation with HORTA, a spinoff of the Piacenza Catholic GREECE University. The comparison of various agronomic practices, including crop rotation, has identified the most efficient and sustainable ones to apply in various Italian areas. Durum Wheat Used: 60,000 tons/year of which: Then Barilla drafted and published the “Handbook for the Sustainable Cultivation 20,000 through “Cultivation Contracts” of Quality Durum Wheat”. Additionally, the farmers have access to a support system for technical decisions, Cooperation with the University of Thessaly to define sustainable cultivation methods. granoduro.net, linked to a meteorological network providing advice on how to The “Greek Handbook” for durum wheat sustainable cultivation was completed and the optimize main cultivation practices. The system is available also for the durum testing of the agronomic decision support system granoduro.net is ongoing. wheat not intended for sale to Barilla.
The project proved that greenhouse gas emissions and production costs can MEXICO AND RUSSIA be reduced by up to 30% and production yields increased by 20% with improved revenue for the farmers. Since 2012 this system has always succeeded in reducing Durum Wheat Used: 110,000 tons/year the environmental impacts, increasing profits and system resilience, especially during critical years. Continue the analysis of the local context and possible relationships of cooperation. 80 GOOD FOR THE PLANET GOOD FOR THE PLANET 81 OTHER SUPPLY CHAINS
BARILLA’S COMMITMENT TO SUPPLY CHAINS THAT MAY PRESENT CRITICAL ASPECTS.
GOALS REACHED RESULTS QUANTITY USED BARILLA’S COMMITMENT TOWARDS ANIMAL WELFARE SUGAR Encourage wheat rotation projects in Italy: it continues the cooperation with 54,500 Thanks to its commitment to a Global Guideline for Animal Welfare, the the European sugar beet supply chains. Co.Pro.B - a cooperative of sugar beet pledges made and the results achieved, Barilla is the highest placed producers - and Italia Zuccheri for the tons/year rotation of “durum wheat-sugar beet”. Italian company among those analysed in the global benchmark on farm animals welfare BBFAW (Business Benchmark on Farm Animal Encourage sustainable procurements Working together with the main suppliers, projects in non-European sugar cane define ethical and environmental standards Welfare), developed in collaboration with Compassion in World Farming supply chains. applicable to sugar cane cultivations and the World Animal Protection. and methods to monitor their correct implementation. . In 2015, thanks to a cooperation with PETA, People for Ethical Treatment of Animals, Barilla published its global position: “No Animal Testing”. The Group made a commitment not to test its products or the raw materials COCOA used on animals and not to fund, commission, co-author or support in
Use only monitored cocoa supply Cooperation with the largest cocoa supplier, any other way animal testing. chains that can guarantee cultivation Barry Callebaut, to develop growers support 11,500 To assess quality and safety of its products the Group uses a vast range of practices respectful of the workers and projects in West Africa. 100% of cocoa tons/year the environment. suppliers are members of the World methods which totally exclude any type of animal testing and requires Cocoa Foundation. all its suppliers to use alternative methods. The only exception allowed is the case in which animal tests be required by authorities to evaluate food safety or for special regulations. Even in this case, however, Barilla makes every possible effort to identify and propose alternative meth- MEAT odologies that could, where possible, be in compliance with the legal Procurement only from supply chains that Italy: exclusively meat from certified MEAT AND requests. adhere to Barilla Guidelines on Animal traceable to the individual animal supply ANIMAL FATS: Welfare: 100% by 2020. chains, from selected farms with high Barilla has a keen interest in the latest scientific research methods alter- standards of animal welfare in particular 2,100 native to animal testing and in future results produced by institutions, tons/year the transport and the prohibition to use hormones and cloned animals. scientists and NGOs. It pledges to publish and share any new research Starting from 2016, 100% in line with using methods alternative to animal testing and to continue the coop- Barilla’s Guidelines. eration with third-parties to implement new non-animal alternative experimental methods. 82 GOOD FOR THE PLANET GOOD FOR THE PLANET 83
2015 NEWS #EXPOSPECIALEDITION Barilla Special Edition for the Expo describes the journey of Barilla products from field to fork.
More than More than 1,000,000 1,000
visitors packs to the Future Food District of the Barilla special edition sold
On the occasion of the World Expo of the phases inside the plant: from production Milan, within the Future Food District held to packaging and labelling of the finished by the retailer COOP Italy, a limited edition product. Furthermore, this highlighted the of Farfalle and Barilla Tomato & Basil Sauce study of the life cycle and the environmen- were developed as a result of a supply chain tal impact of each batch of production. fully traced through digital technology, with The special edition was the outcome of a precise and transparent information acces- collaboration with Cisco, Penelope and sible to all. NTTDATA, which, for some time now, have been engaged in the initiative Safety For Using a QR Code printed on the packages, Food (S4F) which uses the ValueGo® tech- through a web platform, consumers and nology platform to follow and trace agri- May 2015 - Barilla Corner at the Future Food stakeholders discovered the “history” of food productions according to international District of Coop in Expo the produced batches, made up of many rules and standards of safety, quality of food steps and participants involved along the and origin of the raw materials. supply chain: from cultivation to retail. The traceability applied to the agri-food chain, in accordance with principles of It was possible to follow the journey of transparency and collaboration between Barilla pasta and sauce from the fields where different parties, represents not only a new the raw materials come from to the shelves. communication strategy towards the con- People found out where and how the varie- sumers and the stakeholders, but also a valid ties of wheat and tomatoes had been sowed, control tool to safeguard the protection for cultivated and harvested, they learnt the var- the entire industrial compartment and for FIND OUT MORE ABOUT ious stages of the processing of the wheat the bodies responsible for the verification of BARILLA’S PRODUCTS into semolina in the mills and followed all the supply chains and of food safety. 84 GOOD FOR THE PLANET GOOD FOR THE PLANET 85 SUPPLY CHAIN Management Approach and Performance Indicators.
MATERIALITY RAW MATERIALS FROM SUSTAINABLE SUPPLY CHAINS
Considered the relevance of the environmental and social impact which the phases of cultivation and purchase of raw materials may have, the Barilla Group intends to guarantee raw material procure- 6% 18% 100% ment processes mindful of the wellbeing of the people and of the Planet. The commitment is to constantly improve the product life cycle with virtuous supply chains from a resource management point, as well as mindful of the lasting development of the territories and the communities involved. 2014 2015 2020
TOMATOES CULTIVATED LOCALLY MANAGEMENT METHODS 2014 2015 In addition to the direct management of raw material procurements, Barilla defines and shares sustainable cultivation standards and responsible procurement processes. 100% 100% 100% 100% In 2015 the Group adopted four new company positions, which detail the Group’s standards in ITALY USA ITALY USA reference to:
ANIMAL WELFARE Barilla is asking its suppliers to manage their farm animals with full respect of the DURUM WHEAT CULTIVATED LOCALLY five fundamental freedoms of animal welfare: freedom from hunger or thirst, pain, fear and distress and freedom to have a suitable physical environment. These principles have turned into requests for action: for example, defining the 2014 maximum density of animals in the farms, establishing the prohibition to use growth hormones, as well as animal transport not lasting more than eight hours.
NO ANIMAL TESTING Prohibition to conduct tests on animals to assess safety and quality of products 61% 98% 92% 100% 100% and raw materials: Barilla uses a wide range of methods which completely exclude ITALY GREECE TURKEY MEXICO NORTH AMERICA any type of animal test and requires all its suppliers to use alternative methods. SUSTAINABLE PACKAGING ›› Reduction of the quantity of packaging material. 2015 ›› Use of recyclable packaging. ›› Use of materials from responsibly managed forests. ›› Validation of the choices in packaging solutions with life cycle impact analysis. 66% 81% 100% 100% 100% COPACKER Barilla shared with its “copackers”, the third-party product manufacturers, the path to sustainability and the respect of equivalent criteria for procurement of strategic ITALY GREECE TURKEY MEXICO NORTH AMERICA and critical materials. Since 2016 each copacker will be given an action plan to ensure the alignment with the principles of sustainability of the Group.
PACKS MADE FROM RECYCLED MATERIAL MONITORING AND ASSESSMENT
Every year Barilla monitors and reports the level of achievement of its goals. For the critical supply 42% 41% 42% chains, Barilla asks the suppliers to subscribe to the Sedex platform, validated on a quarterly basis, to ensure full respect of human rights. Additionally, 100% of the suppliers receive Barilla’s Code of Ethics. 2013 2014 2015 86 GOOD FOR THE PLANET GOOD FOR THE PLANET 87
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Main raw materials used › Semolina: 1.05 million tons; Barilla G. e R. Fratelli › Semolina: 1.12 million tons; Barilla G. e R. Fratelli Strategic raw materials 6% Barilla G. e R. Fratelli 18% Barilla G. e R. Fratelli by Barilla › Flour: 426 thousand tons; › Flour: 430 thousand tons; purchased applying › Rye: 56 thousand tons; › Rye: 58.5 thousand tons; responsibly managed › Sugar: 53 thousand tons; › Sugar: 54.5 thousand tons; processes › Vegetable fats: 49 thousand tons; › Vegetable fats: 52 thousand tons; Durum wheat supplied Data by individual country: Barilla G. e R. Fratelli Data by individual country: Barilla G. e R. Fratelli › Tomatoes: about 30 thousand tons; › Tomatoes: 39.4 thousand tons; through Cultivation Contracts ›› Italy: 44% (about 400,000 tons) ›› Italy: 58% (about 400,000 tons) › Eggs: about 24 thousand tons; › Eggs: about 24.5 thousand tons; of purchased durum wheat; of purchased durum wheat; › Cocoa: about 10.3 thousand tons; › Cocoa: about 11.5 thousand tons; ›› Turkey: 8% (about 12,000 tons) ›› Turkey: 4% (about 6,000 tons) of › Animal fats: 6.7 thousand tons. › Animal fats: 6.8 thousand tons; of purchased durum wheat; purchased durum wheat; › Dairy Products: 9 thousand tons. ›› Greece: 18% (about 12,000 tons) ›› Greece: 34% (about 20,000 tons) of purchased durum wheat. of purchased durum wheat. Wheat grown locally, i.e. 76% Barilla G. e R. Fratelli 80% Barilla G. e R. Fratelli in the country where the Data by individual country: Data by individual country: Raw materials supply chain ›› The durum wheat supply chain Barilla G. e R. Fratelli ›› The durum wheat supply chain Barilla G. e R. Fratelli pasta is produced › Italy: 61%; › Italy: 66%; with sustainability standards is governed by cultivation is governed by cultivation › Greece: 98%; › Greece: 81%; and storage standards for all and storage standards for all › Turkey: 92%; › Turkey: 100%; contracts in Italy; contracts in Italy; › Mexico: 100%; › Mexico: 100%; ›› The common wheat and rye ›› The common wheat and rye › North America: 100%. › North America: 100%. supply chains are governed supply chains are governed through regulations on storage through regulations on storage Durum wheat semolina 100% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli and transport of the cereals for and transport of the cereals for purchased on local markets, Data by individual country: Data by individual country: all purchase contracts in Italy; all purchase contracts; i.e. in the country of › Italy: 100%; › Italy: 100%; ›› The tomato supply chain is fully ›› The tomato supply chain is fully production › North America: 100%. › North America: 100%. controlled through cultivation controlled through cultivation regulations applied by all regulations applied by all growers’ organizations supplying growers’ organizations supplying Semolina milled in-house 72% Barilla G. e R. Fratelli 74% Barilla G. e R. Fratelli Barilla. Barilla; at Barilla mills ›› The sunflower oil supply chain is controlled through cultivation Common wheat origin, 67% Barilla G. e R. Fratelli 69% Barilla G. e R. Fratelli regulations; % of wheat of local origin Data by individual country: Data by individual country: ›› The palm oil supply chain is › Italy: 51%; › Italy: 54%; controlled by purchasing from › France: 100%; › France: 100%; certified RSPO suppliers with full › Germany: 100%; › Germany: 100%; traceability, to exclude the origin › Sweden: 100%; › Sweden: 100%; from forests being converted to › Russia: 100%. › Russia: 100%. plantations. Common wheat flour 100% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli High Oleic Sunflower Oil 0% Barilla G. e R. Fratelli 10% Barilla G. e R. Fratelli purchased on local markets, Data by individual country: Data by individual country: in line with the Sustainable i.e. in the country of › Italy: 100%; › Italy: 100%; Agriculture Code production › France: 100%; › France: 100%; › Germany: 100%; › Germany: 100%; Palm oil RSPO-certified 32% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli › Sweden: 100%; › Sweden: 100%; on the total purchased › Russia: 100%. › Russia: 100%. Volumes of eggs from 82% Barilla G. e R. Fratelli 80% Barilla G. e R. Fratelli Flour milled in-house 26% Barilla G. e R. Fratelli 15% Barilla G. e R. Fratelli cage-free hens at Barilla mills Global G.A.P. certified 25% Barilla G. e R. Fratelli 68% Barilla G. e R. Fratelli Rye purchased on local 100% Barilla G. e R. Fratelli 94% Barilla G. e R. Fratelli tomatoes markets Data by individual country: Data by individual country: › Germany: 100%; › Germany: 100%; Volumes of cocoa purchased 100% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli › Sweden: 100%. › Sweden: 91%. from suppliers SA8000 certified Rye milled in-house 60% Barilla G. e R. Fratelli 62% Barilla G. e R. Fratelli at Barilla mills Gadgets and promotional 100% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli objects purchased from Tomatoes purchased 100% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli suppliers SA8000 audited on local markets Data by individual country: Data by individual country: › Italy: 100%; › Italy: 100%; Activities with high risk of Cocoa and palm oil supply chain. Barilla G. e R. Fratelli Cocoa and palm oil supply chain. Barilla G. e R. Fratelli › North America: 100%. › North America: 100%. forced or compulsory labour Preventive measures against Preventive measures against and measures adopted to exploitation of child labour: exploitation of child labour: Eggs purchased locally 90% Barilla G. e R. Fratelli 90% Barilla G. e R. Fratelli contribute to their abolition. ›› all Barilla suppliers have signed ›› all Barilla suppliers have signed Data by individual country: Data by individual country: the general purchase conditions, the general purchase conditions, › Italy: 100%; › Italy: 100%; whereby they undertake to whereby they undertake to › France: 70%; › France: 70%; abide by the company’s Code abide by the company’s Code › USA: 100%; › USA: 100%; of Ethics; of Ethics; › Brazil: 100%. › Brazil: 100%. ›› recourse to suppliers holding ›› recourse to suppliers holding certifications on recognized certifications on recognized Volumes of production 121 thousand tons Barilla G. e R. Fratelli 151 thousand tons Barilla G. e R. Fratelli international standards. international standards. assigned to a copacker Social and environmental Durum Wheat Supply Chain: Barilla G. e R. Fratelli Durum Wheat Supply Chain: Barilla G. e R. Fratelli Packs broken down by raw ›› Paper and Cardboard: about 25 Barilla G. e R. Fratelli ›› Paper and Cardboard: about 25 Barilla G. e R. Fratelli benefits tied to projects ›› 639 farmers have taken ›› 1,300 farmers have taken material used mln tons (equal to 2 bln packs); mln tons (equal to 2 bln packs); intended to increase the advantage of the decision advantage of the decision ›› Flexible Film: more than 25 ›› Flexible Film: more than 25 level of sustainability support system “granoduro.net”; support system “granoduro.net”; thousand tons. thousand tons. of the supply chain ›› Greenhouse gas emissions ›› Greenhouse gas emissions reduction per ton of wheat: reduction per ton of wheat: Packs made from 41% Barilla G. e R. Fratelli 42% Barilla G. e R. Fratelli -12%; Production costs -12.6%; recycled material reduction per hectare: -8%; ›› Production costs reduction per ›› Value increase of the production hectare: -6.4%; Virgin fibre packs from 98% Barilla G. e R. Fratelli 100% Barilla G. e R. Fratelli (increased yield and wheat ›› Value increase of the production responsible growth forests protein content): + 2%. (increased yield and wheat protein content): + 26.6%. Recyclable packs placed on 98% Barilla G. e R. Fratelli 98.7% Barilla G. e R. Fratelli the market
Packs with recycling 98% Barilla G. e R. Fratelli 99% Barilla G. e R. Fratelli instructions 88 GOOD FOR THE PLANET GOOD FOR THE PLANET 89 ENVIRONMENT Management Approach and Performance Indicators. MONITORING AND ASSESSMENT
MATERIALITY Since the plants are equipped with Management Systems certified in accordance with internatio- nal standards, audits are regularly scheduled to pursue the “constant improvement” of the service.
To ensure a sustainable life cycle of the products, Barilla monitors each phase of the supply chain and directly manages the greenhouse gas emissions and water consumption in its production pro- CO2 EMISSIONS REDUCTION cesses, in order to reduce the use of natural resources and the impact on climate change. per ton of finished product compared to 2010 -7% -13% -19% -20% -23% MANAGEMENT METHODS
ENVIRONMENTAL The Environmental Product Declaration (EPD) is a public document showing the PRODUCT environmental performance of each product along the life cycle. It is an international DECLARATION tool of analysis and communication verified by an external board and compliant with ISO 14025 standard. 2011 2012 2013 2014 2015 ENERGY SAVING The environmental performance of Barilla plants is achieved by using co-generation PROJECTS plants, energy saving projects and the selection of energy suppliers based on supply AND RENEWABLE from renewable sources. The production plants of Celle in Germany and Filipstad in Sweden use electric power purchased from providers who can certify the origin ENERGY WATER CONSUMPTION REDUCTION from hydroelectric sources. The brands Mulino Bianco, Grancereale and Pandistelle, furthermore, use GO certification (Guarantee of Origin) to confirm the origin from per ton of finished product compared to 2010 renewable sources of the electricity used for production. -5% -10% -15% -20% -19% PARMA’S November 2015 saw the inauguration of the new silos for durum wheat storage, RAILWAY served by a new railway link for transport in the Parma area. This will reduce by about LINE 1,100 tons the emissions of greenhouse gases per year and about 3,300 lorries will no longer be used on European roads.
MANAGEMENT The 86% of Barilla’s plants has an Integrated Safety and Environment 2011 2012 2013 2014 2015 MODELS AND ISO Management System (SGSA), certified by a third-party body in accordance CERTIFICATIONS with international management standards for safety and the environment, OHSAS 18001 and ISO 14001. In 2015 has been added the certification CO2 eq EMITTED BY PLANTS Environmental Management System ISO 14001 for the plant in Ames, USA. In 2015 continued also the implementation and certification of the Energy (in relation to product volumes) Management System, ISO 50001. Today the certified plants are Castiglione delle Stiviere, Ascoli Piceno, Celle and the mills of Altamura and Castelplanio.
WASTE AND WATER The plants are encouraged to reduce the quantity of waste produced and to favour Millions methods of recovery. In 2015 has been recorded an average of about 16.8 kg of of tons waste per ton of finished product, of which 94% is destined for recovery operations. of product 1.56 1.55 1.56 1.62 1.66 1.67 Systems of water re-use and specific projects to reduce consumption have been put in place to manage water resources.
HOME-WORK In order to reduce the greenhouse gas emissions tied to the workers’ commute from Millions of tons MOBILITY home to the work locations, agreements have been signed to promote the purchase of of CO2 eq* bicycles and participate in the maintenance of cycling lanes. Additionally Barilla provides 0.48 0.44 0.41 0.40 0.40 0.39 incentives for the use of public transport, giving the staff concessions for the purchase of journey passes and guaranteeing shuttle connections between the plant and the cities, even at hours not covered by public transport service. In May 2015 a “Mobility 2010 2011 2012 2013 2014 2015 Management Agreement” has been signed between Barilla and the City council of Parma, to define and decree mutual commitments in reference to sustainable mobility. *Reporting Boundary: Barilla G. e R. Fratelli, included San Luis Potosì, Solne and Mills. 90 GOOD FOR THE PLANET GOOD FOR THE PLANET 91
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Greenhouse gas direct 141,000 tons CO2 eq Barilla G.e R. Fratelli 175,000 tons CO2 eq Barilla G.e R. Fratelli Total weight of waste 17.1 kg/tons Barilla G. e R. Fratelli 16.8 kg/tons Barilla G. e R. Fratelli emissions (Scope 1) per ton of product (except Harrys Russia, Yemina, Vesta, Mills) Greenhouse gas indirect 263,000 tons CO2 eq Barilla G.e R. Fratelli 217,000 tons CO2 eq Barilla G.e R. Fratelli emissions (Scope 2) Waste produced to be 95% Barilla G. e R. Fratelli 94% Barilla G. e R. Fratelli recovered (except Harrys Russia, Yemina, Vesta, Mills) Reduction of CO₂ equivalent -15% Barilla G.e R. Fratelli -18% Barilla G. e R. Fratelli emissions in absolute value compared to 2010 Total water consumption 2.35 mln m³ Barilla G. e R. Fratelli 2.39 mln m³ Barilla G. e R. Fratelli in absolute value Reduction of CO₂ equivalent -20% Barilla G.e R. Fratelli -23% Barilla G.e R. Fratelli emissions compared to 2010 Reduction of total water -15% Barilla G. e R. Fratelli - 13% Barilla G. e R. Fratelli for finished product consumption in absolute value compared to 2010 Greenhouse gas emissions Not Reported ›› Semolina: 750,000 tons CO2 eq; Barilla G. e R. Fratelli in strategic supply chains ›› Flour: 235,000 tons CO2 eq; Water consumption per ton 1.42 m³/tons Barilla G. e R. Fratelli 1.43 m³/tons Barilla G. e R. Fratelli ›› Eggs: 100,000 tons CO2 eq; of finished product ›› Vegetable Fats: 45,000 tons CO2 eq; ›› Rye: 25,000 tons CO2 eq; ›› Tomato: 15,000 tons CO2 eq. Reduction in water -20% Barilla G. e R. Fratelli -19% Barilla G. e R. Fratelli consumption per finished product compared to 2010 Projects of reduction ›› New centralized warehouse Barilla G. e R. Fratelli ›› Railway activation for the Barilla G. e R. Fratelli of road transport lower in Germany, with intermodal transport of durum wheat to the environmental impact transport; new storage silos in Pedrignano. Water supply sources ›› 61% from wells; Barilla G. e R. Fratelli ›› 59% from wells; Barilla G. e R. Fratelli Estimate of GHG emissions ›› 39% from pipelines. ›› 41% from pipelines. ›› Railway line at the Pedrignano reduction:- 1,100 tons CO2 eq. plant for durum wheat transport. Reduction of 3,300 lorries on Total water discharge ›› 211,000 m³ surface water; Barilla G. e R. Fratelli ›› 212,000 m³ surface water; Barilla G. e R. Fratelli European roads; broken down by quality ›› 671,000 m³ sewer. (except Harrys Russia, ›› 678,000 m³ sewer. and destination Yemina, Vesta, Mills) ›› Modal moving from road transport to train for district of central and northern Europe Discharge treated water Not Reported 667,000 m³ Barilla G. e R. Fratelli of Celle, Filipstad, Hamar. More from sewage treatment than 50,000 kilometers of train, plants in the factories reduction. Volumes of production 80% Barilla G. e R. Fratelli 89% Barilla G. e R. Fratelli Total energy consumption 5.3 mln GJ Barilla G. e R. Fratelli 5.3 mln GJ Barilla G. e R. Fratelli carried out in ISO 14001 (electricity + thermal energy) certified plants
Energy consumption per 3.17 GJ/t Barilla G. e R. Fratelli 3.17 GJ/t Barilla G. e R. Fratelli Plants ISO 50001 certified 4 Barilla G. e R. Fratelli 5 Barilla G. e R. Fratelli unit of finished product Number of sanctions 0 Barilla G. e R. Fratelli 0 Barilla G. e R. Fratelli Coverage of energy supply 44% Barilla G. e R. Fratelli 48% Barilla G. e R. Fratelli for non-compliance (except Russia, sources with the certification with environmental Yemina, Vesta) of origin system laws and standards
Rating Carbon Disclosure ›› Score 80 points on 100 Barilla America ›› Score 93 points on 100 Barilla America Other ongoing projects ›› Certification of the Sustainable Barilla G. e R. Fratelli ›› Renewal of the procedure for Barilla G. e R. Fratelli Project (supply chain average = 53); (supply chain average = 60); of certification Management System of the the definition, validation and event “Tour Mulino Bianco” publication of environmental ›› CDP 2014 climate performance: ›› CDP 2015 climate performance: in compliance with ISO 20121 assertions, with reference to ISO C (scale A-E, supply chain D (scale A-E, supply chain standard; standards 14020 and 14021. average = C). average = D). ›› Preparation and certification of a procedure to define, Supply chains where the 339 Barilla G. e R. Fratelli 362 Barilla G. e R. Fratelli validate and publish statements environmental impact was on the matter of environment, measured referencing ISO 14020 and 14021 standards. Production monitored by LCA 71% Barilla G. e R. Fratelli 71% Barilla G. e R. Fratelli studies (Life Cycle Analysis) Investments in the 1.8 mln Euro Barilla G. e R. Fratelli 1 mln Euro Barilla G. e R. Fratelli Environment Number of Environmental 49 Barilla G. e R. Fratelli 60 Barilla G. e R. Fratelli Product Declarations (EPD) Environmental costs sustained 3.3 mln Euro Barilla G. e R. Fratelli 4.8 mln Euro Barilla G. e R. Fratelli certified for the plants management
Volumes covered by 67% Barilla G. e R. Fratelli 69% Barilla G. e R. Fratelli Environmental costs sustained 0.8 mln Euro Barilla G. e R. Fratelli 0.6 mln Euro Barilla G. e R. Fratelli Environmental Product for preventive measures Declaration (EPD)
CONAI environmental 1.8 mln Euro Barilla Italia 2.1 mln Euro Barilla Italia Barilla products present 93% Barilla G. e R. Fratelli 94% Barilla G. e R. Fratelli contributions paid (Consorzio in the lower part of the Nazionale Imballaggi) environmental pyramid
Total weight of waste per Not Reported ›› Hazardous waste: 0.5 kt, Barilla G. e R. Fratelli types and disposal methods of which: 0.3 kt recovered; 0.2 kt disposed of in landfill.
›› Non-hazardous waste: 27.5 kt, of which: 25.9 kt recovered; 1.6 kt disposed of in landfills. GOOD FOR THE COMMUNITIES Open, Transparent and Caring Collaborations.
FOR BARILLA MEANS:
› PROMOTE PATHS OF FOOD EDUCATION AND ENCOURAGE YOUNG ENTREPRENEURS IN THE WORLD OF FOOD.
› ENDORSE ACCESS TO FOOD AND FOOD SECUTIRY AND HELP PEOPLE IN EMERGENCY SITUATIONS.
› BE A GREAT COMPANY TO WORK FOR, PROMOTING DIVERSITY AND A BALANCED AND SUSTAINABLE LIFESTYLE.
September 2015 - The boys of the “Magik Basket” team sponsored by Barilla. 94 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 95 DIVERSITY AND INCLUSION September 2015 - Young BCFN Researchers “Diversity and inclusion” means that the voice, perspective, individuality, and needs of each and every one of the employees, partners, customers, members of the communities, matter.
As a family-owned business, in Barilla foster- understanding of society, leading to strong- ing and maintaining diversity and inclusion er decision making”. companywide are considered a core part of The reason is deeply rooted in the growth the company identity. model of the Group and in its way of doing Quoting the words of the Chief Executive business: respecting and promoting diversi- Officer, Claudio Colzani: “Promoting diversity ties is, in fact, a source of competitive advan- and inclusion is not just about doing the right tage, by creating a more engaged work- thing, but also about supporting our growth force that makes better decisions, based on strategy. a superior understanding of the company’s A diverse workforce and inclusive culture consumers, communities and customers boost engagement and allow for a deeper around the world.
ACTIVITIES FOR BARILLA PEOPLE
›› In the company’s strategy document - the “Barilla Lighthouse” - diversity and inclusion (D&I) are ›› In 2014 the “Smart Working” Project has been developed to create a more inclusive working en- presented fundamental enablers to Barilla’s business goals. vironment, allowing employees to manage their own jobs differently. It offers employees the pos- sibility of more autonomy on how, where and when they work, determining and adapting their ›› Barilla’s commitment to D&I is also reflected in its Global Code of Ethics. working methods according to personal and corporate requirements to best deliver their goals. ›› In 2013, the Group named its first Chief Diversity Officer who reports directly to the CEO. ›› Moreover in 2015 it has been developed a global job posting system, reflecting the effort to ›› In 2013, the D&I Board, composed of Barilla employees and external experts, was established build a transformative, global mindset where all the employees have an opportunity both to to drive the culture change and further strengthen the company’s approach to D&I. excel by building an international career, and to enhance their understanding of cultures and ›› Several of the Group leaders, including the CEO, have D&I related goals in their performance people around the world. reviews. Globally, short and long term targets are set on leadership commitment, gender bal- ›› In 2015 Barilla published its guidelines for Employee Resource Groups (ERG), encouraging and ance, flexible work and inclusiveness. supporting the establishment of ERGs. Two ERGs were launched in 2015: “Balance”, a global ›› Barilla promoted a D&I training of its entire global workforce, starting with senior leaders and of- ERG to advance gender balance at Barilla, and VOCE (“voice” in Italian) to support LGBT em- fice employees, reaching all its office employees in 2014, the majority of its sales employees in ployees and their allies (initial launch in the USA, and in the process of expanding abroad). 2015. All remaining employees, including plant workers, will receive training by the end of 2016. 96 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 97
BARILLA’S COMMITMENT IN THE LOCAL COMMUNITIES
›› Barilla believes that only the promotion of open, transparent and caring dialogues within the EXTERNAL RECOGNITION communities can develop better solutions for learning how to be more inclusive. For this reason Barilla partners with or supports a number of organizations - such as Catalyst, ValoreD, Parks, The Human Rights Campaign (HRC), which announces each year its “Corporate U.S. Special Olympics, Human Rights Campaign, GLAAD, 30% CLUB and the Tyler Clementi Equality Index” (a national benchmarking tool on corporate policies and practices Foundation – and the company is continuously working to identify and establish relationships pertinent to lesbian, gay, bisexual and transgender employees), rated Barilla with a with additional diverse organizations that represent the full scope of its communities. perfect 100 percent score in both 2015 and 2016 editions. ›› In 2015 food donations and social inclusion programs have been carried on in all the key countries of the Group: in US, for example, through the collaboration with Feeding America, Furthermore the famous American journal, Huffington Post, in partnership with Girl Scouts, Caterina’s Club, Common Threads, and Serious Fun. Monster, featured Barilla as the “Most Improved Player” in a list of companies that ›› In Italy the collaboration with the Italian Food Bank Foundation has been strengthened by have “taken the mission of inclusion to heart, working to increase diversity within their developing a faster way to donate products with a short shelf life, such as bakery products. ranks and pushing for progress in the public eye.” ›› Barilla has sponsored the Italian event “Games without Barriers”, organized by the association Barilla was also invited to share its story of “driving inclusion from the inside out” with Art4sport Active, to promote physical and psychological therapy for children and teenagers large corporations, and was featured in webinars held by reputable organizations with physical disabilities. The event brought together 200 athletes for a fun competition in the such as Catalyst and Korn Ferry. spirit of the Paralympic Games. ›› In 2015 Barilla promoted the contest Good4 – Start Up The Future, in collaboration with SDA Bocconi School of Management and the incubator Speed MI Up. It was dedicated to start-ups In 2015 Barilla signed the United Nations Women Empowerment Principles. that can contribute to improving the quality of people’s life and the wellbeing of the Planet through food. The contest involved 256 under-30’s coming from 14 countries worldwide. 84 innovative projects were presented, of which 6 were awarded by an international jury for their ability to promote food as a tool for fostering economic, social and environmental wellbeing. ›› The collaboration with the Italian Civic Protection has been carried on to guarantee the support of people in need for emergencies both through product donations and volunteering activities: the Barilla Angels, employees of the Group, have given their support in several occasions, like the flood that hit the Municipality of Piacenza. ›› Also in 2015 the Group supported the alliance “Parma Facciamo Squadra”, organized by the local volunteer service center “Forum Solidarietà” in collaboration with Barilla, the Cariparma Foundation and the pharmaceutical company Chiesi. In 2015 Barilla contributed with the donation of 50,000 Euros and the development of the new edition aimed to include people in need through micro-credit actions.
September 2015 - The boys of the “Magik Basket” team sponsored by Barilla 98 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 99
2015 NEWS #NEWOPENINGS July 2015 - Opening of the Barillla’s office in Toronto New communities for Barilla People.
Barilla has been present in Italy since 1877 and, tributions paid to each country. From the in the course of almost 140 years, expand- point of view of the impact on employment ed its presence in various countries. Today it in addition to Barilla’s employees, all the peo- has 29 production sites and 26 offices, and ple who work for the suppliers with which the employing more than 8,000 people. In addi- company has direct or indirect business rela- tion to generating an economic impact in tions are included. the local communities, this has a significant impact on employment. Furthermore the presence of Barilla in the local communities is characterized by strong The economic impact includes both remu- roots in the territory and constant support, neration to Barilla People, and also the pur- through projects centred on food as agent chase of goods, services and investments in for development and inclusion of diversity. intangible assets, as well as taxes and con-
2015 OPENING OF NEW OFFICES AND PRODUCTION LINES created to welcome guests, listen to their priorities and exchange points of view and market research about consumers and products. ›› TORONTO: a new Barilla office was inaugurated in Canada. ›› AMES: with an investment of 26.5 million Dollars, new production lines for glu- ›› DUBAI: Barilla presence in new markets, from Egypt to the Arab Emirates, is be- ten free pasta were built and the warehouses for raw materials, packaging and coming more and more important. At the beginning of March 2015 a new office pallets equipment were expanded at Ames - the first Barilla production plant was inaugurated in Dubai. in the United States. ›› CHÂTEAUROUX: with an investment of 30 million Euro, the biggest plant of in- ›› NORTHBROOK: during 2015, Barilla America relocated about 150 workers dustrially produced bakery products was opened in France joining together two from the Bannockburn office to the new office on 885 Sunset Ridge Rd. in of the Group’s historical production plants. Northbrook. Barilla selected a new office of 7,000 square metres, to enhance ›› BOULOGNE-BILLANCOURT: on 14 October 2015 in Boulogne-Billancourt, not the experience of workers and customers as well, and to increase research, far from Paris, Barilla’s new offices in France were inaugurated. development and innovation capacities. ›› CELLE: Celle’s plant is located in north Germany near Hannover. In July the new ›› SOLNE: two new production lines for the production of Barilla pasta were in- Wasa “Shop & Museum” was inaugurated at the entrance of the plant, a space to augurated in Russia, inside a bakery plant. celebrate history, culture and Wasa products. ›› PARMA: in Parma (Italy), the first Customer Collaboration Center was inaugurat- ed. It is a multifunctional space, located at the headquarters of Academia Barilla, 100 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 101 BARILLA PEOPLE MONITORING AND ASSESSMENT Management Approach and Performance Indicators.
In 2015 Barilla in Italy signed up for the network “Parks – Free and Equal“, a non-profit organization that gathers employers whose objective is to understand and realize business potentials tied to the MATERIALITY good practices of promoting diversity. In particular, Barilla participated for the first time in a process of assessment of the level of integra- Barilla’s strategy is to be a great company to work for, with an inclusive culture to promote the tion of LGBT employees within the organization. company’s growth. Key elements are: value People, create the right organization for the busi- ness, be proactive about competence needs and nourish a culture of performance based on On the matter of health and safety, the OHSAS 18001 technical standard requires the implementa- company’s values. tion of specific activities of verification and monitoring with the goal to achieve constant improve- Health and physical safety are the first protections guaranteed to the workers, but building a ments. Indicators for occupational injuries are substantially unchanged, whereas eight production diversified workforce and an inclusive culture are equally important. This leads to a deeper units reached important goals: the mill of Castelplanio (Italy) celebrated more than 10 years with- knowledge of society, buyers, consumers and customers. out occupational injuries, same for the pasta plants in Ames (USA) and Thiva (Greece) the mill at Volos (Greece) more than 4 years; the Galliate (Italy) mill 2 years; the pasta factory of Solne (Russia) and the mills of Ferrara (Italy) and Altamura (Italy) ended 2015 without recording accidents. MANAGEMENT METHODS
DIVERSITY AND INCLUSION: RESULTS AND GOALS HEALTH AND SAFETY Matters of health and safety in all Barilla plants are guaranteed through the adoption and certifica- Barilla has learned a lot in the past few years and is more determined than ever to create a diverse tion of management systems in compliance with international technical standard OHSAS 18001 and inclusive company that supports its employees equally, that provides equal opportunity, that (Occupational Health and Safety Assessment Series). In 2015 more than 57,000 hours were spent respects its customers and consumers, that embraces the differences among us as human beings on training on matters of health, occupational safety and fire prevention. The global audit program and recognizes the richness those differences bring to our lives and to the company. regarding safety, environment and fire prevention remains also in force: in 2015 more than 80 spe- cific activities of third-party verification inside all the pasta production plants, the bakery plants and LEADERSHIP COMMITMENT GENDER BALANCE the Group’s mills were carried out. Share of managers actively committed to diversity promotion Female representation in leadership and talent pipeline. measured by the annual D&I internal survey. PERFORMANCE MANAGEMENT AND TRAINING Barilla manages the performance of each employee, except the plants’ staff, with an accurate meas- Women in leadership positions urement system, intended to reward the achievement of the company’s goals, and also the devel- opment of individual plans for each person. 66% 69% 85% 28% 35% 40% Our development model is based mainly on “learning from experience”, i.e. from horizontal and 2014 2015 2020 2014 2015 2020 vertical career paths, supported by mentoring and coaching programs. Women in Global Talent Pool “Academies” have been setup for the growth of our office employees, for the main group types of 32% 41% 40% professions, which organise training meetings, exchanges and virtual spaces for dialogue among the 2014 2015 2020 workers and external experts. There are also ad hoc training paths on leadership competence and training tied to large organizational change projects and to build the company’s identity. FLEXIBLE WORKPLACE INCLUSIVENESS DIVERSITY AND EQUAL OPPORTUNITY % of employees reporting having the flexibility Fulfilment of activities focused on gender, Many of the indicators chosen to assess the performance of the production plants contribute to define they need to manage work and personal life. race/ethnicity, LGBT and disabilities. the strategy “Good for You, Good for the Planet”, such as reduction of water and energy consumption, waste containment, decrease in occupational injuries, valuing diversity. About this last point, in 2015 78% 77% 95% N/D 2 4 Barilla and the most important French Trade Unions signed the “agreement on disability” meant to pro- or more per country or more per country mote employment and integration for people with disabilities. 2014 2015 2020 2014 2015 2020 102 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 103
EMPLOYMENT INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY Total number of employees, broken down by geographical areas, gender and contract. Total number of employees Fixed Term Contracts Barilla G. e R. Fratelli All employees (fixed term Barilla G. e R. Fratelli 2015 DATA - BOUNDARY: BARILLA G. E R. FRATELLI, EXCEPT RUSSIA, MEXICO AND POLAND broken down by job type and Employees: (except Mexico, and permanent contracts): gender Managers Poland, Russia). 8,182, of which 5,639 men COUNTRY PERMANENT CONTRACT FIXED TERM CONTRACT ›› Men 12; and 2,543 women ›› Women 16; Executives TOTAL MEN WOMEN TOTAL MEN WOMEN TOTAL White collar workers ›› Men 138; ›› Men 88; ›› Women 33; ITALY 3,987 2,901 953 3,854 70 63 133 ›› Women 84; Managers FRANCE 1,539 946 449 1395 87 57 144 Sales force ›› Men 460; SWEDEN 513 254 200 454 35 24 59 ›› Men 8; ›› Women 241; USA* 473 329 144 473 0 0 0 ›› Women 6; White collar workers GERMANY 352 242 82 324 18 10 28 Blue collar workers ›› Men 955; ›› Men 108; ›› Women 734; TURKEY 283 206 77 283 0 0 0 ›› Women 59. Blue collar workers GREECE 196 164 22 186 3 7 10 ›› Men 3706; BRAZIL 45 30 15 45 0 0 0 ›› Women 1385; NORWAY 41 22 19 41 0 0 0 Sales force CHINA 16 9 7 16 0 0 0 ›› Men 380; ›› Women 150. REST OF THE WORLD 112 59 47 106 3 3 6 TOTAL 7,557 5,162 2,015 7,177 216 164 380 Total number of employees, ›› Full time 7,417; Barilla G. e R. Fratelli ›› Full time 7,273, of which 1,968 Barilla G. e R. Fratelli broken down by job type ›› Part time 302. (except Mexico, women; (except Mexico, BARILLA G. E R. FRATELLI TOTAL: 8,182 including 336 employees in Russia (170 men, 166 women), 269 in Mexico (81 men, 188 women) and 17 in Poland Poland, Russia) ›› Part time 284, of which 211 Poland, Russia) (8 men and 9 women). women. BARILLA HOLDING TOTAL: 8,295 including 113 employees of Academia Barilla Restaurants. * According to the current national legislation, the distinction between fixed term and permanent contract is not applicable: the employment relationship Indirect employment Italian sales force has 212 Barilla G. e R. Fratelli Italian sales force has 211 Barilla G. e R. Fratelli can be interrupted by each party without any liability at any time. and local suppliers in relation employees. The Italian company employees. The Italian company to the most significant FIRST includes 19 employees FIRST includes 31 employees and operation sites and 16 agents, who employ 283 16 agents, who employ 308 sales Number of new hires broken down by geographical area, age and gender. sales sub-agents deployed across sub-agents deployed across the the country. Barilla works also country. Barilla works also with agencies providing hostesses with agencies providing hostesses 2015 DATA - BOUNDARY: BARILLA G. E R. FRATELLI, EXCEPT RUSSIA, MEXICO AND POLAND and merchandisers which and merchandisers which in turn employ 2,382 people in turn employ 2,480 people COUNTRY < 30 YEARS 30-50 YEARS 30-50 YEARS in points of sale. in points of sale.
TOTAL TOTAL RECRUITMENTS TERMINATIONS RECRUITMENTS TERMINATIONS RECRUITMENTS TERMINATIONS Employees recruited through Italy: 100% (except for management Barilla G. e R. Fratelli 100% (except for management Barilla Italy RECRUITMENTS TERMINATIONS national collective contracts positions, who have a specific (Italy, Northern positions, who have a specific M W M W M W M W M W M W contract); Europe, Central contract). ITALY 50 122 16 10 4 2 13 10 17 16 1 0 72 11 Northern Europe: 100%; Europe only) Central Europe: 54.83%. FRANCE 38 74 11 11 6 9 13 3 14 20 0 0 17 8 SWEDEN 10 32 1 2 2 1 5 2 6 6 0 0 12 5 USA 83 65 16 7 12 2 41 7 27 8 8 4 11 5 GERMANY 34 22 13 6 5 1 8 7 5 6 0 0 4 1 TURKEY 27 19 8 10 2 0 2 7 10 5 0 0 2 0 By age: ›› Austria 2; ›› Holland 3; ›› Singapore 4; ›› Over 50 years: 64; ›› Belgium 1; ›› Ghana 1; ›› Slovenia 4; GREECE 2 12 1 0 1 1 1 0 4 2 0 0 3 1 ›› Between 30 and 50 years: 230; ›› Brazil 18; ›› Greece 9; ›› Spain 2; BRAZIL 4 12 0 1 0 0 1 2 3 6 0 0 1 2 ›› Up to 30 years: 586. ›› Canada 7; ›› India 2; ›› Sweden 75; ›› China 16; ›› Italy 336; ›› Switzerland 5; NORWAY 4 0 1 1 0 0 2 0 0 0 0 0 0 0 By gender: ›› Colombia 1; ›› Ivory Coast 1; ›› Thailand 1; CHINA 6 10 1 1 2 1 4 0 4 3 0 0 0 0 ›› Men 509; ›› Croatia 2; ›› Lebanon 1; ›› Tunisia 2; ›› Women 371. ›› Cuba 1; ›› Marocco 4; ›› Turkey 30; REST OF THE WORLD 24 20 3 5 2 0 5 9 11 6 1 1 1 0 ›› Ecuador 1; ›› Norway 2; ›› Ukraine 2. TOTAL 282 388 71 54 36 17 95 47 101 78 10 5 123 33 By geographical origin: ›› Egypt 4; ›› Pakistan 1; ›› Algeria 2; ›› Estonia 1; ›› Poland 2; ›› America 56; ›› France 224; ›› Portugal 1; ›› Australia 3; ›› Germany 32; ›› Romania 21; INDICATOR 2014 DATA 2014 BOUNDARY
1 Total number of employees, 8,136 people, ›› 494 in the United States; ›› 50 in Norway; Barilla Holding broken down by of which: ›› 330 in Germany; ›› 20 in China; geographical area ›› 4,037 in Italy; ›› 279 in Turkey; ›› Rest of the World 735. Global data: 5.7% men Age: ›› 1,422 in France; ›› 201 in Greece; and 7.8% women; ›› from 21 to 30: 10.7%; ›› 520 in Sweden; ›› 48 in Brazil; Detail for Italy: ›› from 31 to 40: 3.3%; 4.4% men and 7.5% women. ›› from 41 to 50: 1.4%; Total number of employees ›› Managers: 28 (m 12, w 16); ›› Sales force: 14 (m 8,w 6); Barilla G. e R. Fratelli ›› from 51 to 60: 7.8%; on fixed term contracts broken ›› White collar workers: ›› Blue collar workers: (except Mexico, ›› over 60: 42.7%. down by job type and gender 172 (m 88, w 84); 167 (m 108, w 59). Poland, Russia)
Total number of employees, ›› Permanent contracts: 7,238; Barilla G. e R. Fratelli broken down by ›› Fixed term contracts: 381. (except Mexico, contract Poland, Russia)
Women broken down by Total 28.6%, of which: ›› White collar 31.2%; Barilla G. e R. Fratelli occupational level ›› Executives 1.1%; ›› Sales force 2.6%; (except Mexico, ›› Managers 14.9%; ›› Blue collar 50.2%. Poland, Russia)
Number of new hires broken Barilla G. e R. Fratelli down by age, gender (except Mexico, and geographical origin Poland, Russia)
Turnover rate by age 1 Barilla G. e R. Fratelli and gender (except Mexico, Poland, Russia) 104 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 105
DIVERSITY AND EQUAL OPPORTUNITY HEALTH AND SAFETY
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Share of managers 66% Barilla G. e R. Fratelli 69% Barilla G. e R. Fratelli Frequency rate of accidents 13 Barilla G. e R. Fratelli 13 Barilla G. e R. Fratelli actively committed (number of accidents/total hours (number of accidents/total to diversity promotion worked) x 1,000,000. hours worked) x 1,000,000. measured by the annual Frequency rate of accidents: -44% Barilla G. e R. Fratelli -41% Barilla G. e R. Fratelli D&I internal survey reduction compared to 2010
Initiatives to promote Focus Groups, online surveys Barilla G. e R. Fratelli At least 2 or more Barilla G. e R. Fratelli Accident severity index 0.41 Barilla G. e R. Fratelli 0.42 Barilla G. e R. Fratelli inclusion (gender, disabilities, and questionnaires to employees for each country. (number of work days lost for (number of work days lost for LGBT, ethnicity) ›› Specific training activities; accidents/total hours worked) accidents/total hours worked) ›› Creation of “Women Day”; x 1,000. x 1,000. ›› Smart Working to facilitate workers with disabilities. Accident severity index: -26% Barilla G. e R. Fratelli -24% Barilla G. e R. Fratelli reduction compared to 2010 Female representation in 28% Barilla G. e R. Fratelli 35% Barilla G. e R. Fratelli leadership positions Number of accidents 143 Barilla G. e R. Fratelli 149 Barilla G. e R. Fratelli
Women included in the global 32% Barilla G. e R. Fratelli 41% Barilla G. e R. Fratelli Reduction of the number -17% Barilla G. e R. Fratelli +4% Barilla G. e R. Fratelli of accidents compared talent pool to the previous year % of employees reporting 78% Barilla G. e R. Fratelli 77% Barilla G. e R. Fratelli Fatalities 0 Barilla G. e R. Fratelli 0 Barilla G. e R. Fratelli having the flexibility they need to manage work Plants and mills with zero 7 Barilla G.e R. Fratelli 8 Barilla G. e R. Fratelli and personal life accidents for at least one year
Frequency of existing 4.8% Barilla G. e R. Fratelli 3.8% Barilla G. e R. Fratelli Plants with OHSAS 18001 83% Barilla G. e R. Fratelli 86% of plants, where Barilla G. e R. Fratelli innovative contracts : certified management is employed the 88% job sharing, teleworking, system of Barilla People. part-time, etc. Number of audits related 103 of which 80 related to fire Barilla G. e R. Fratelli 66 of which 26 related to fire Barilla G. e R. Fratelli to HSEE matters prevention and safety. prevention and safety. LEADERSHIP AND TALENT MANAGEMENT Hours of HSEE training 45,000 Barilla G. e R. Fratelli 57,000 Barilla G. e R. Fratelli Investments made 10.8 mln Euro Barilla G. e R. Fratelli 10 mln Euro Barilla G. e R. Fratelli for occupational health INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY and safety Sanctions received 0 Barilla G. e R. Fratelli 0 Barilla G. e R. Fratelli Positions with mapped Job 1,900 Barilla G. e R. Fratelli, 1,900 Barilla G. e R. Fratelli, due to matters related Descriptions (except Yemina and (except Yemina and to occupational health and safety Vesta) Vesta)
Employees covered by 1,700 people Barilla G. e R. Fratelli 1,706 people Barilla G. e R. Fratelli an annual performance management system TRADE UNIONS RELATIONS Vacant white collar positions 37% Barilla G. e R. Fratelli 19% Barilla G. e R. Fratelli covered by promoting (second half of 2015, internal staff without after “job posting” INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY resorting to outside hires activation)
Incentive mechanisms 15% of employees of Barilla G. e R. Fratelli 58% of employees of plants Barilla G. e R. Fratelli Central monitoring of choices 3 levels of dialogue were Barilla G. e R. Fratelli 3 levels of dialogue were Barilla G. e R. Fratelli containing sustainability plants, for a total of 900 people presents incentives mechanisms adopted locally in terms of represented: represented: targets involved. Furthermore, the roles with goals linked to sustainability, trade union relations 1. CAE (European Corporate 1. CAE (European Corporate of the 80% first-line managers of for example for health, safety Committee); Committee); plants presents mechanisms and quality aspects. 2. CSN (National Trade Union 2. CSN (National Trade Union of this type. body) with the support of body) with the support of national and local trade union national and local trade union Collaborations with 45 projects Barilla G. e R. Fratelli 35 projects, of which: Barilla G. e R. Fratelli secretariats (43 representatives secretariats (43 representatives universities ›› 22 in Europe; of Italian RSU); of Italian RSU); ›› 9 in Asia; 3. on site RSU (present in 10 3. on site RSU (present in 10 ›› 3 in Americas; plants, 4 mills, offices and plants, 4 mills, offices and ›› 1 in Australia. VVPP sellers). The coordination VVPP sellers). The coordination of the RSU meets 2 times a of the RSU meets 2 times a year, and plans meetings on year, and plans meetings on themes connected to the themes connected to the country’s economic and social country’s economic and social context, performance trends context, performance trends and analysis of the indicators and analysis of the indicators and strategies of the plants. and strategies of the plants. The local RSU are also in The local RSU are also in charge of taking on subjects charge of taking on subjects related to their individual related to their individual sites, such as training courses, sites, such as training courses, the environment and safety, the environment and safety, occupational impacts and items occupational impacts and items pertaining to local matters. pertaining to local matters.
Work hours lost ›› Region AAA: 0 hours; Barilla G. e R. Fratelli 0 hours Barilla G. e R. Fratelli due to disputes, strikes ›› Region America: 0 hours; and/or lock-outs, broken ›› Region Italy: 2.2 hours down by country per year per capita; ›› Region Europe: 0 hours. 106 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 107
TRAINING
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Employees engaged in 96.7% Barilla G. e R. Fratelli 83.2% Barilla G. e R. Fratelli training activities, including (Italy only) (Italy only) the plants, out of total staff
Employees using e-learning 38.4% Barilla G. e R. Fratelli 2.6% Barilla G. e R. Fratelli training tools (Italy only) (Italy only)
Barilla People involved in the Not Reported 2.6% Barilla G. e R. Fratelli activities of the “Academies” out of the total
Employees reached with 92% Barilla G. e R. Fratelli 18.6% Barilla G. e R. Fratelli training campaigns on diversity and inclusion
Educational programs on “sì.mediterraneo” project Barilla G. e R. Fratelli “sì.mediterraneo” project Barilla G. e R. Fratelli correct lifestyles and food habits for Barilla People
Employees participating in Approximately 7,300 Barilla G. e R. Fratelli Approximately 7,300 Barilla G. e R. Fratelli educational programs on healthy lifestyles and dietary habits
Seminars and in-house 27, among which: Barilla G. e R. Fratelli 13, including: Barilla G. e R. Fratelli information activities on ›› America: Wasa Snack, health ›› Carbohydrates and Diet: let’s nutrition for the staff and yoga; Chicago Botanical debunk false myths with Dr. A. Gardens Earth Day, seminar Poli (Parma, Chicago); on health; sessions on healthy ›› Palm oil: updates by science and eating education conducted by the market with Dr. A. Poli and L. Dave Grotto; Welcome to Barilla, Mirone (Parma); nutrition and sì.mediterraneo; ›› Speech by prof. D. Jenkins on Education on communication the glycemic response of pasta about the Double Pyramid; and Health (Parma); ›› Italy: Welcome to Barilla, ›› Durum Wheat Story Telling Days; nutrition and sì.mediterraneo; ›› Welcome to Barilla; seminar on satiety; seminar on ›› Seminars on nutrition and diet and health; the role of the “sì.mediterraneo”; tomato in nutrition; ›› 6 meetings “lunch and ›› Asia, Africa, Australia: wellbeing“; sì.mediterraneo in Sidney, Tokyo, ›› KODYYOGA and planting Shanghai, Singapore, Moscow; aromas in containers, in ›› Europe: raising awareness collaboration with the Chicago on the value of pasta; Botanic Garden (Barilla America). sì.mediterraneo in Talmont, Valenciennes, Gauchy, Paris, Gran Prè, Plan de L’Ain.
INTERNAL COMMUNICATION
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Participants to regularly 1,800 people Barilla G. e R. Fratelli ›› Parma: 1,800 people; Barilla G. e R. Fratelli scheduled meetings with (Italy only) ›› Rest of the World: 15 field the Group’s leadership visits of the company leaders at the local level in the markets.
Participants to regularly 1,236 people Barilla G. e R. Fratelli 1,942 people Barilla G. e R. Fratelli scheduled meetings with the Group’s leadership in streaming at the global level
Periodical meetings with 10 sessions Barilla G. e R. Fratelli 10 sessions, involving 100 people Barilla G. e R. Fratelli the CEO that include all the responsible for global functions
Number of active users of 750 users Barilla G. e R. Fratelli 1,300 users Barilla G. e R. Fratelli internal social network
Employees reached by the 3,920 users Barilla G. e R. Fratelli 4,057 users Barilla G. e R. Fratelli company’s House Organ
Visits to company’s intranet ›› Number of sessions: 170,000; Barilla G. e R. Fratelli › Number of sessions: 330,000; Barilla G. e R. Fratelli ›› Number of pages viewed: › Number of pages viewed: 525,000. 582,630. 108 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 109 EDUCATION
AND SOCIAL INCLUSION MANAGEMENT METHODS Management Approach and Performance Indicators. All the activities and the projects promoted by Barilla to benefit the local communities begin their development from listening to the local needs through dialogue and cooperation with civil soci- ety organisations and the social analysis of each community.
THE GROUP’S COMMITMENT IS:
PROMOTE ACCESS TO FOOD FOR In 2015 the Group contributed to finance the United Nations High PEOPLE WHO ARE TEMPORARILY Commission for Refugees (UNHCR) initiative of about 3.5 million Dollars UNABLE TO OBTAIN IT in aid to the population hit by two catastrophic earthquakes in Nepal. During the year the cooperation with the Italian Civil Protection continued and Barilla volunteers were present during local emergencies.
EDUCATE YOUNG PEOPLE Work together with local public institutions of Allentown, one of the cities in TO HEALTHY EATING HABITS the United States with the highest rate of heart disease, to promote sport and AND ACTIVE LIFESTYLES the Mediterranean Diet. On the occasion of “Boomerang”, the visual arts festival for young people held in the summertime in Orlenok, Russia, Barilla sponsored a contest for young video makers inspired by the values of “Good for You, Good for the Planet”. 27 young artists between 11 and 15 years of age responded and the works selected by the jury, headed by the Russian director Vladimir Grammatikov, were shown to an audience of 800 young people who participated to a discussion. In the United States the cooperation with the Girls Scouts and Common Threads continued to educate the youngsters on active life styles and good eating habits.
PRODUCT DONATIONS In the main countries where its plants are present, Barilla uses the excess food production to help those in need and to avoid food waste. In Italy the relationship with the Food Bank Foundation has been strengthened, also through the recovery of excess food from the canteens of Parma and Novara with the project called Siticibo. In 2015 Barilla donated to the Food Bank 1,800 tons of products, equal to 1.5 millions of people helped. In Australia, Barilla works with the Food Bank Australia, a non-profit organization that donates up to 32 million of pasta a year. In the United States, in addition to the continuing support to Feeding America, Barilla sponsors the activity of Chef Bruno Serato, who donates every day a pasta dish to hundreds of children in need through the Caterina’s Club Foundation. MATERIALITY
Food holds a profound social value as it represents a source of development for the communi- MONITORING AND ASSESSMENT ties: food security and knowing how to have a balanced nutrition are fundamental resources for people’s wellbeing. For this reason Barilla believes it is important to take action when destitution or emergencies Barilla monitors and publishes the results of social projects according to various parameters: the threaten the ability to have access to food daily. Therefore it is committed to educating young human dimension of the communities involved in the projects, the improvement in living condi- people, to make them aware of the value of food from the point of view of nutrition, the tions and the number of people involved. In 2015 it launched a web app on the theme of “Good environment and society. for the Communities” with the main results achieved during the year. 110 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 111
REACHED RESULTS PUBLISHED IN THE “GIOCAMPUS METHODOLOGY” FOCUS: THE GIOCAMPUS PROJECT Giocampus is a project meant for children and teenagers from 5 to 14 years of age, who live in the area of Parma. The project combines education on healthy The percent of overweight The number of children The number of children children dropped who eat fruit for breakfast who walk to school eating and physical activities and raises young people awareness on the envi- from 15.5% to 11.7% grew by 120% grew by 120% ronmental impact of eating habits and promotes socializing while enjoying meals and respect for the value of food and other cultures.
Giocampus is the outcome of an educational alliance made of public and private RESULTS FROM PHYSICAL ACTIVITY institutions, and every year the project is renewed and it confirms its position as an indispensable reality for the educational process of the new generations in the SPEED STRENGTH JOINT MOBILITY JOINT MOBILITY (lower limbs) (shoulders) (torso – legs) area of Parma. +11% +44,5% +22,8% Born from the decade old partnership between Barilla and the Municipality of Parma, Parma University, CONI, the Regional School District Office and Parma BALANCE SPEED CUS, in 2015 the project welcomed new partners: the Cariparma Foundation, Parma Industrial Association, Parma Calcio 1913, Ilger.com ISP & Cloud Vendor, +38% +4% X3Energy, Perfume Holding, Impresa Pizzarotti & C. S.p.A., Studio Cocconi Center Face and Poliambulatorio Dalla Rosa Prati. MOTOR BACKFLIPS COORDINATION - DEXTERITY (control and dexterity) In 2015 between Giocampus Summer, Schools and Snow 13,420 young people have been reached. +11% +27% 112 GOOD FOR THE COMMUNITIES GOOD FOR THE COMMUNITIES 113
INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY INDICATOR 2014 DATA 2014 BOUNDARY 2015 DATA 2015 BOUNDARY
Projects created in ›› Global: the major part of Barilla Barilla G. e R. Fratelli ›› Global: the major part of Barilla Barilla G. e R. Fratelli Donations not inclusive 721,000 Euro Barilla G. e R. Fratelli 582,700 Euro Barilla G. e R. Fratelli cooperation with plants in Italy and around the plants in Italy and around the of product donations from associations, NPOs or local world donate excess food world donate excess food Italian offices institutions by Barilla plants production to food banks or production to food banks around the world Donations not inclusive ›› USA: on the occasion of the Barilla G. e R. Fratelli ›› USA: 8,200 Euro were donated Barilla G. e R. Fratelli charities; or charities; of product donations from charity initiative “Coats and through employee lotteries of ›› Ascoli Piceno: collaboration ›› Ascoli Piceno: 205 employees sites abroad Toys Drive” were donated 7,863 “Coats and Toys Drive “, a charity with Ancona’s Children Hospital; raised money to support the Euro to buy coats and toys for collection to buy coats and ›› Cremona: collaboration with the oncology hospital in Ancona; children in need; games for children in need; Italian Red Cross; ›› Foggia: organization of the ›› Turkey: 1,000 Euro were ›› Canada: 900 Euro were donated ›› Melfi and Parma: collaboration event “Eyes of the Heart“, donated to Unicef; to support the Silver Level with the Association of Italian to support people with ›› Bosnia: 3,993 Euro were Sponsorship of the Ontario Voluntary Blood Donors; problems of blindness; donated to the local Red Cross. Association of Food Banks ›› Novara and Parma: project ›› Novara and Parma: continues Conference. Siticibo together with Food Bank; the partnership with the Italian ›› Avon: contributed to build a Food Bank and the Siticibo Development of 127,800 Euro Barilla G. e R. Fratelli 47,300 Euro Barilla G. e R. Fratelli new playground for the local project in local canteens. infrastructures and services community. provided mainly for “public benefit” through social Programs involving plant 60 Barilla People were Barilla G. e R. Fratelli ›› In Italy the Barilla People Barilla G. e R. Fratelli investments employees in community involved in solidarity programs participate in volunteering projects through financial or product activities for the Civil Protection, Cooperation with universities 45 projects Barilla G. e R. Fratelli 33 projects Barilla G. e R. Fratelli donations, and the initiatives AVIS and the Red Cross (Ascoli, and research centers, of the company’s Recreational excluding research projects Cremona, Melfi, Rubbiano). They Associations. in the field of nutrition are also involved the company’s Recreational Associations; Projects or activities to ›› Italy: a project launched at the Barilla G. e R. Fratelli ›› Italy: in February 2015 6 Barilla G. e R. Fratelli ›› In the United States 55 Barilla promote young people international level to promote start-ups of young food People attended the FoodLink entrepreneurship and food industry start ups for the entrepreneurs were awarded for (Avon), the Corporate Challenge encourage employment wellbeing of people, the Planet the project “Good4 - Start Up and the Special Olympics for a and the communities: the Future“; total of 440 volunteering hours. “Good4 - Start Up the Future”. ›› Canada: the initiative “Cooking The project has been developed for Life” was supported to Product Donations 2,027 tons Barilla G. e R. Fratelli About 2,800 tons Barilla G. e R. Fratelli in cooperation with SDA encourage young people in Community visits to Barilla 9,920 Barilla G. e R. Fratelli 12,556 Barilla G. e R. Fratelli Bocconi School of Management pursuing a career as a chef in plants (number of people) and the incubator Speed MI Up; the food industry. ›› Shanghai, Singapore and Dubai: Projects created in ›› Italy: the cooperation with Barilla G. e R. Fratelli ›› Italy: Food Bank Foundation- Barilla G. e R. Fratelli Barilla has recently opened new cooperation with the Food Bank Foundation, product donations and offices. Following the expansion associations, NPOs or local was strengthened to manage organization of the second plan, a new talents recruitment institutions by Barilla offices 100% of excess food of Barilla corporate food collection. program has started. 20 people around the world production sites. Additionally, Italian Civil Protection - have already been hired in the first corporate food Participation of the Barilla China, 4 in the Middle East. collection in all of Italy was Angels in training activities organized. and involvement in the Educational projects towards ›› Italy, Parma: Giocampus Barilla G. e R. Fratelli ›› Italy, Parma: the Giocampus Barilla G. e R. Fratelli Working together with the emergency flood near the city children and young people (11,520 children involved); project has been carried on Italian Civil Protection a first of Piacenza. Forum Solidarietà- ›› USA: Girls Scouts of Greater (13,420 children involved); response mobile unit was Collaboration in the project Chicago and Northwest Indiana: ›› Greece, Volos: 35 children in instituted and more than “Parma Facciamo Squadra” Barilla America proposed the need have visited the mill and 80 Barilla employees were with a money donation. Magik creation of a healthy eating were involved in a training on involved in a path of corporate Basket - Support this local educational kit to share with the pasta and the Mediterranean voluntarism. The commitment sports association that promotes Girls Scouts. Diet benefits; to the project “Parma Facciamo sport activities also as a mean Kid’s Lab: together with Eataly ›› USA: the group of employees Squadra” continued with to include disabled children. and “South Beach Wine and VOCE organized the activity the cooperation of Forum Baranzate Oratory – an Food Festival” an educational “Take Your Kid to Work Day “to Solidarietà. With ASPHI an event educational traning about good program for young people promote actions against bullying to inform the community and food habits has been organized on healthy eating habits was activities (50 boys involved); the employees on the ways for children; created; ›› Canada: it has been developed to promote social inclusion of ›› USA: active collaborations ›› Russia: “Good for You, Good the educational program people with disabilities or the with several associations: for the Planet” was presented “Share the Table” for elementary elderly was organized through Tyler Clementi Foundation, at the children summer camp schools. the use of new technologies. the Human GLAAD Rights of Orlenok, the most famous In Parma was supported the Campaign and Parks. The in Russia. basketball team Magik Basket, collection during the event Relations with consumer Consumer associations are invited Barilla G. e R. Fratelli Consumer associations are invited Barilla G. e R. Fratelli that promotes sport activity also “Toys Drive” was donated associations to Barilla’s annual meeting with to Barilla’s annual meeting with to encourage the inclusion of the Walter & Connie Payton stakeholders and all the events stakeholders and all the events disabled youngsters; Foundation. The coats organized by the Group to share organized by the Group to ›› USA: the collaborations with collected through the initiative projects and management share projects and management Caterina’s Club, Common “Coats Drive” were donated methods for sustainable methods for sustainable Threads, Feeding America and to McCutcheon Elementary development. development. the “Walter and Connie Payton School Chicago (138 coats) and Foundation” are active; to Direct Effect Charities (20 ›› Australia: the cooperation with coats); the local Food Bank included ›› Canada: in collaboration with also cooking demonstrations the Covenant House, the and healthy eating educational initiative “Cooking for Life” has courses for disadvantaged people. been developed.
Programs involving white ›› Almost 80 Barilla employees Barilla G. e R. Fratelli Barilla G. e R. Fratelli collar employees in from Parma have teamed community projects together for a project with the Italian Civil Protection: the PARMA: about 100 employees - the “Barilla were involved in the annual collection “Toy and need. In Athens 6 employees attended the charity Angels“ - were involved in the hydraulics Coat Drive” for kids; race “The TOC Merrython” to help poor people Barilla Angels; emergency that hit the provinces of Parma and of the city and 19 people have participated in the ›› In the United States the Piacenza, in 3 first aid courses and 2 “kitchen and CANADA: employees have participated in the charity race “All Together we can race” to raise employees have been involved logistics” trainings; first Annual Coat Drive; funds in favor of families in need; in: Coat and Toys Drive to buy toys and coats for needy USA: VOCE, the Barilla group dedicated to LGBT GREECE: near Xalkida, 20 employees, with TURKEY: the Barilla People participated in the children. Ice Bucket Challenge employees, was involved in several events in the families, were involved in cleaning the local initiative “Plant a Tree”: 100 trees have been to fight ASL. Chicago area, including the North Halsted Market beach. At the annual year-end party of Thebes planted near plant in Bolu. Days. The Barilla People of the Chicago’s office schools, 8 employees cooked for children in 07 TECHNICAL ANNEXES 116 TECHNICAL ANNEXES TECHNICAL ANNEXES 117 METHODOLOGICAL NOTE
The “Good for You, Good for the Planet” Report is an important MATERIALITY The Report indicates the social and environmental aspects relative tool for transparent reporting to the Group’s stakeholders. to Barilla’s business which, based on stakeholders’ engagement and corporate management assessments, are more relevant for the company and for the local communities.
The Report provides a complete and balanced in addition to those countries indicated COMPLETENESS Details of the Report and relative quality and quantity indicators, as description of the strategies, the projects and above, also Brazil, Japan, Austria, Singapore, well as the reporting scope reflect the economic, environmental and the results achieved by Barilla G. e R. Fratelli China, Spain, Canada, Switzerland, Norway, social impacts significant for the Group and enable the stakeholders to S.p.A in the perspective of creating value Denmark, Poland, Australia, Holland, Slovenia express an opinion on the performance for the period reported. in the long term. The current Report, pub- and Croatia. BALANCE BETWEEN The document describes the Barilla Group’s main performance lished annually since 2008, was created in For several indicators of this Report the 2015 POSITIVE AND indicators and shows the areas where the Group’s management is, as of accordance with the sustainability reporting reporting boundary has been extended to NEGATIVE ASPECTS now, already more structured, as well as the areas of improvement and guidelines issued on the Global Reporting better represent the company reality. In these future challenges. Initiative (GRI), version G4, application level cases, where possible, to ensure greater com- “Core Option”. parability of information, the 2014 data have COMPARABILITY The Report presents, where possible, data relative to the last two periods Data and information reported refer to the been recalculated. ended on 31 December 2014 and 2015. It also provides information about fiscal period 1 January - 31 December 2015, There are no significant events or changes in Barilla Group’s quantitative and qualitative goals up to 2020 in line unless otherwise stated. The reporting scope measurement methods that could decisive- with the business strategy defined. Where it was considered relevant to corresponds to the Consolidated Financial ly affect the comparability of the information provide more accurate analysis, the comparison with relative data from Statements as of 31 December 2015; possi- contained in this Report against the details previous years is also shown. ble boundary limitations have been indicated shown in the previous edition. ACCURACY To ensure reliability of the information given, directly measurable quantities on the document. Data related to production All the sustainability objectives and the Barilla have been used, avoiding the use of estimates as much as possible. When refers to the Group’s Companies operating in Group corresponding performance indicators necessary, they are based on best calculation methodologies available or Italy, Greece, USA, Turkey, Sweden, Germany, are available at: sampling, and when used this is clearly indicated. IPCC, Intergovernmental Russia and France. Data relating to distribu- www.goodforyougoodfortheplanet.org Panel on Climate Change, defined methods have been used to calculate tion and marketing of the products include, data relative to consumption and emissions.
TIMELINESS The Barilla Group’s Reporting cycle is annual. As for the previous edition, PRINCIPLES FOR THE DEFINITION OF THE REPORT CONTENT the document was presented alongside the Consolidated Financial Statements as of 31 December 2015.
STAKEHOLDERS Barilla is committed to identify and proactively establish an open and CLARITY The description of the activities and the projects hold information as ENGAGEMENT transparent dialogue with those people who, in various capacities, bring their clear and useful as possible to any of the Group’s stakeholders, with an contribution to the company activities or are influenced by them. In this average in-depth reporting of technical and industry specific data. regard, the Report describes the Group’s main stakeholders, their requests and RELIABILITY Collecting and verifying data engages multiple corporate functions and expectations towards Barilla, as well as listening and engagement platforms. individuals from various countries within the scope of the report. This is SUSTAINABILITY Barilla measured and described the sustainability performance, taking into followed by a consolidation and verification process performed by the CONTEXT consideration the international context and the global debate on themes representatives of the various work groups, each for the respective area of related to food and nutrition. It has indeed tried to identify the current and responsibility. To further guarantee the reliability of the data a specific IT long term Groups’ contribution towards sustainable development both system for the data collection has been implemented. locally and globally. Following this principle the company has planned its The document is not subjected to third party verification. Responsibility for overall strategy, and has identified these macro-areas of intervention: Good the data and the information presented on the report, therefore, rests entirely for You, Good for the Planet, Good for the Communities. with Barilla’s managers. 118 TECHNICAL ANNEXES TECHNICAL ANNEXES 119
GOVERNANCE PAGE GRI G4 CONTENT INDEX G4-33 ››The report is not subjected to third party assurance ››Governance G4-34 ››28-29 ››Website: www.barillagroup.com/en/corporate-governance G4-35 ››Governance ››28-29
G4-36 ››Governance ››28-29 ››Governance ››28-29 G4-37 GENERAL INDICATORS ››Commitment and Engagement ››44-45
G4-38 ››Website: www.barillagroup.com/en/corporate-governance STRATEGY AND ANALYSIS PAGE G4-39 ››Website: www.barillagroup.com/en/corporate-governance ››Feeding the Future ››06 G4-1 ››The Only Way of Growing ››08 ››Governance G4-40 ››28-29 ››Website: www.barillagroup.com/en/corporate-governance ››More Sustainable and Fair Dietary Models ››12-13 G4-2 ››The BCFN Foundation ››14-15 G4-41 ››Model of organization: www.barillagroup.com/it/organizzazione-gestione-e-controllo
ORGANIZATION PROFILE G4-42 ››Governance ››28-29
G4-3 ››Identity and Key Facts ››18 G4-43 ››Governance ››28-29
››Identity and Key Facts ››18-19 G4-44 ››Governance ››28-29 G4-4 ››Brands of the Group ››24-25 ››Governance G4-45 ››28-29 G4-5 ››Presence in the World ››20-21 ››Model of organization: www.barillagroup.com/it/organizzazione-gestione-e-controllo ››Governance G4-46 ››28-29 G4-6 ››Presence in the World ››20-21 ››Model of organization: www.barillagroup.com/it/organizzazione-gestione-e-controllo ››Governance G4-7 ››2015 Report G4-47 ››28-29 ››Model of organization: www.barillagroup.com/it/organizzazione-gestione-e-controllo G4-8 ››Identity and Key Facts ››18-19 G4-48 ››Methodological Note ››117
G4-9 ››Identity and Key Facts ››18-19 G4-50 ››Commitment and Engagement ››44-45
G4-10 ››Barilla People ››102-103 ETHICS AND INTEGRITY
G4-11 ››Barilla People ››103 G4-56 ››Code of Ethics: www.barillagroup.com/sites/default/files/Code%20of%20Ethics%202015.pdf
G4-12 ››Barilla Supply Chain ››26-27 G4-57 ››Code of Ethics: www.barillagroup.com/sites/default/files/Code%20of%20Ethics%202015.pdf ››2015 News: #NEWOPENINGS ››98-99 G4-13 G4-58 ››Code of Ethics: www.barillagroup.com/sites/default/files/Code%20of%20Ethics%202015.pdf ››Methodological Note ››116 G4-14 ››Only One Way of Doing Business ››32
G4-15 ››Collaborations and Initiatives ››48-49 SPECIFIC STANDARD DISCLOSURES
G4-16 ››Collaborations and Initiatives ››48-49 ECONOMY CATEGORY REPORT OBJECTIVE AND SCOPE ECONOMIC PERFOMANCE ››Methodological Note ››Diversity and Inclusion ››94-97 G4-17 ››116 G4-DMA ››2015 Report ››Education and Social Inclusion ››108-113 ››Commitment and Engagement ››42 G4-18 G4-EC1 ››Education and Social Inclusion ››112-113 ››Methodological Note ››116 G4-EC3 ››2015 Report G4-19 ››Commitment and Engagement ››42-45 INDIRECT ECONOMIC IMPACTS G4-20 ››Commitment and Engagement ››42-45 ››Diversity and Inclusion ››94-97 G4-DMA G4-21 ››Commitment and Engagement ››42-45 ››Education and Social Inclusion ››108-113
G4-22 ››Methodological Note ››116 G4-EC7/EC8 ››Education and Social Inclusion ››112-113
G4-23 ››Methodological Note ››116 PROCUREMENT PRACTICES ››Barilla Supply Chain ››26-27 STAKEHOLDERS ENGAGEMENT G4-DMA ››Sustainable Agriculture ››76-81 ››Supply Chain ››84-87 G4-24 ››Map of Stakeholders ››40-41 G4-EC9 ››Supply Chain ››84-87 G4-25 ››Map of Stakeholders ››40-41 G4-FP1/FP2 ››Supply Chain ››84-87 ››Map of Stakeholders ››40-41 G4-26 ››Commitment and Engagement ››42-43 ENVIRONMENT CATEGORY G4-27 ››Commitment and Engagement ››44-45 RAW MATERIALS REPORT PROFILE ››Barilla Supply Chain ››26-27 G4-DMA ››Sustainable Agriculture ››76-81 ››Reading Guide ››1 G4-28 ››Supply Chain ››84-87 ››Methodological Note ››116-117 ››Barilla Supply Chain ››26-27 G4-29 ››Methodological Note ››116-117 G4-EN1 ››Sustainable Agriculture ››76-81 ››Supply Chain ››84-87 G4-30 ››Methodological Note ››116-117 ENERGY G4-31 ››Reading Guide ››1 G4-DMA ››Environment ››88-91 ››Reading Guide ››1 G4-32 G4-EN3 ››Environment ››88-91 ››GRI G4 Content Index ››118-121 120 TECHNICAL ANNEXES TECHNICAL ANNEXES 121
G4-EN5 ››Environment ››90-91 G4-LA14 ››Supply Chain ››87
G4-EN6 ››Environment ››90-91 G4-LA15 ››Supply Chain ››87
G4-EN7 ››Environment ››92-93 LABOR MANAGEMENT AND RELATIONS WATER G4-DMA ››Barilla People ››100-101, 105-106 G4-DMA ››Environment ››88-91 G4-FP3 ››Barilla People ››105
G4-EN8 ››Environment ››88-91 SOCIAL CATEGORY: Human Rights
G4-EN9 ››Environment ››88-91 INVESTIMENT AND PROCUREMENT POLICIES ››Barilla Supply Chain ››26-27 EMISSIONS G4-DMA ››Sustainable Agriculture ››80-81 ››Supply Chain ››84-87 G4-DMA ››Environment ››88-91 G4-HR1 ››Supply Chain ››87 G4-EN15 ››Environment ››88-91 CHILD LABOR G4-EN16 ››Environment ››88-91 ››Barilla Supply Chain ››26-27 G4-EN17 ››Environment ››88-91 G4-DMA ››Sustainable Agriculture ››80-81 G4-EN18 ››Environment ››88-91 ››Supply Chain ››84-87 G4-HR5 ››Supply Chain ››87 G4-EN19 ››Environment ››88-91 DISCHARGES AND WASTE SUPPLIER HUMAN RIGHTS ››Barilla Supply Chain ››26-27 G4-DMA ››Environment ››88-91 G4-DMA ››Sustainable Agriculture ››80-81 G4-EN22 ››Environment ››90-91 ››Supply Chain ››84-87
G4-EN23 ››Environment ››90-91 G4-HR10 ››Supply Chain ››87
G4-EN25 ››Environment ››90-91 G4-HR11 ››Supply Chain ››87 SOCIAL CATEGORY: Society PRODUCTS AND SERVICES ››Barilla Supply Chain ››26-27 LOCAL COMMUNITIES G4-DMA ››Environment ››88-91 ››Strategy ››22-23 ››Commitment and Engagement ››42-45 G4-EN28 ››Environment ››90-91 G4-DMA ››Diversity and Inclusion ››94-97 COMPLIANCE ››Education and Social Inclusion ››108-113 G4-DMA ››Environment ››88-91 G4-SO1 ››Education and Social Inclusion ››112-113
G4-EN29 ››Environment ››90-91 COMPLIANCE ››Model of organization: www.barillagroup.com/it/organizzazione-gestione-e-controllo TRANSPORT G4-DMA ››Code of Ethics: www.barillagroup.com/sites/default/files/Code%20of%20Ethics%202015.pdf G4-DMA ››Environment ››88-91 G4-SO8 ››2015 Report G4-EN30 ››Environment ››90-91 HEALTH AND AFFORDABLE FOOD GENERAL ››Only One Way of Doing Business ››32-33 ››Double Pyramid ››34-35 G4-DMA ››Environment ››88-91 ››Barilla Nutrition Index ››56-59 G4-DMA G4-EN31 ››Environment ››90-91 ››Nutrition ››62-65 ››Quality ››66-68 SOCIAL CATEGORY: labor practices and decent work ››Education and Social Inclusion ››108-113 EMPLOYMENT SOCIAL CATEGORY: Product responsibility ››Diversity and Inclusion ››94-95, 98-99 CONSUMERS HEALTH AND SAFETY G4-DMA ››Barilla People ››100-103 ››Barilla Nutrition Index ››56-59 G4-LA1 ››Barilla People ››102-103 G4-DMA ››Nutrition ››62-65 ››Quality ››66-68 HEALTH AND SAFETY ››Nutrition ››62-65 G4-PR1 ››Quality ››66-68 G4-DMA ››Barilla People ››100-103, 105 G4-FP5 ››Quality ››66-68 G4-LA6 ››Barilla People ››105 G4-FP6 ››Nutrition ››62-65 TRAINING AND EDUCATION G4-FP7 ››Nutrition ››62-65 ››Diversity and Inclusion ››94-95 G4-DMA ››Barilla People ››100-101, 104-106 PRODUCT SERVICE AND LABELLING G4-LA9 ››Barilla People ››104-106 ››2015 News: #PASSIONFORPASTA ››58-61 G4-DMA ››Information ››70-72 G4-LA11 ››Barilla People ››104 G4-PR3 ››Information ››70-72 DIVERSITY AND EQUAL OPPORTUNITY G4-PR5 ››Quality ››68 ››Diversity and Inclusion ››94-95 G4-DMA ››Barilla People ››104, 106 G4-LA12 ››Barilla People ››102-103
LABOR PRACTISES APPLIED BY SUPPLIERS
››Barilla Supply Chain ››26-27 G4-DMA ››Sustainable Agriculture ››80-81 ››Supply Chain ››84-87 122 TECHNICAL ANNEXES TECHNICAL ANNEXES 123
TABLE OF RECONCILIATION BETWEEN THE CRITERIA TO APPLICATE THE UN GLOBAL COMPACT GLOBAL COMPACT TEN PRINCIPLES – ADVANCED LEVEL AND THE INDICATORS GRI G4
The United Nations Global Compact is the world’s largest CRITERIA DESCRIPTION GRI G4 initiative of corporate citizenship. It comes from the 1 The COP describes mainstreaming › G4-34-48 into corporate functions and business › G4-50 units. determination to promote a sustainable global economy: 2 The COP describes value chain › G4-12 › G4-DMA Supply Chain implementation. › G4-13 › G4-DMA Sustainable Agriculture › G4-41 › G4-LA14 respectful of human and labour rights, of the environment › G4-EC9 › G4-LA15 › G4-LA6 › G4-HR10 3 The COP describes robust › G4-DMA Supply Chain › G4-DMA Education and Social and for fighting corruption. commitments, strategies or policies in › G4-DMA Sustainable Agriculture Inclusion the area of human rights. › G4-DMA Barilla People 4 The COP describes effective › G4-DMA Supply Chain management systems to integrate the › G4-DMA Sustainable Agriculture human rights principles. › G4-DMA Barilla People › G4-DMA Education and Social Inclusion 5 The COP describes effective › G4-56-58 › G4-LA14-15 monitoring and evaluation › G4-EC7 › G4-HR1 mechanisms of human rights › G4-EC9 › G4-HR5 integration. › G4-FP1 › G4-HR10-11 6 The COP describes robust › G4-DMA Barilla People THE TEN PRINCIPLES commitments, strategies or policies in the area of labour. 7 The COP describes effective › G4-DMA Barilla People management systems Companies and organizations participating in the initiative, are requested to share, sup- to integrate the labour principles. 8 The COP describes effective › G4-LA1 › G4-LA11 port and apply the Ten Principles derived from the Universal Declaration of Human monitoring and evaluation › G4-LA6 › G4-LA12 mechanisms of labour principles › G4-FP3 › G4-LA14-15 Rights, the ILO Declaration, the Rio Declaration and the UN Convention against Cor- integration. › G4-LA9 9 The COP describes robust › G4-DMA Supply Chain ruption. Since 2011 Barilla is committed to communicating on an annual basis the commitments, strategies or policies in › G4-DMA Sustainable Agriculture the area of environmental stewardship. › G4-DMA Environment Group’s advancements and developments towards the goals’ realization. 10 The COP describes effective › G4-DMA Supply Chain management systems to integrate › G4-DMA Sustainable Agriculture the environmental principles. › G4-DMA Environment HUMAN RIGHTS ENVIRONMENT 11 The COP describes effective › G4-EN1 › G4-EN25 monitoring and evaluation › G4-EN3 › G4-EN28 Principle I: businesses should support and Principle VII: businesses should support a mechanisms for environmental › G4-EN5-7 › G4-EN29 stewardship. › G4-EN8-9 › G4-EN30 respect the protection of internationally pro- precautionary approach to environmental › G4-EN15-19 › G4-EN31 › G4-EN22-23 claimed human rights; challenges; 12 The COP describes robust › G4-56-58 commitments, strategies or policies in Principle II: make sure that they are not Principle VIII: undertake initiatives to promo- the area of anti-corruption. complicit in human rights abuses. te greater environmental responsibility; 13 The COP describes effective › G4-56-58 management systems to integrate Principle IX: encourage the development the anti- corruption principle. and diffusion of environmentally friendly 14 The COP describes effective › G4-56-58 monitoring and evaluation technologies. mechanisms for the integration of anti-corruption. 15 The COP describes core business › G4-DMA Supply Chain › G4-DMA Education and Social Inclusion LABOUR ANTI-CORRUPTION contributions to UN goals and issues. › G4-DMA Sustainable Agriculture › G4-DMA Information › G4-DMA Environment › G4-DMA Quality › G4-DMA Diversity and Inclusion › G4-DMA Barilla People Principle III: businesses should uphold the Principle X: businesses should work against 16 The COP describes › G4-DMA Diversity and Inclusion › G4-SO1 strategic social investments › G4-DMA Education and Social Inclusion › G4-EC7 freedom of association and the effective reco- corruption in all its forms, including extortion and philanthropy. gnition of the right to collective bargaining; and bribery. 17 The COP describes advocacy › G4 15-16 and public policy engagement. Principle IV: the elimination of all forms of 18 The COP describes partnerships › G4-15-16 forced and compulsory labour; and collective action. 19 The COP describes CEO commitment › G4-1-2 Principle V: the effective abolition of child and Leadership. labour; 20 The COP describes Board adoption › G4-34-48 and oversight. › G4-50 Principle VI: the elimination of discrimination 21 The COP describes stakeholder › G4-24-27 in respect of employment and occupation. engagement. 124 TECHNICAL ANNEXES TECHNICAL ANNEXES 125 SUSTAINABLE GOALS IMPLICATIONS FOR BARILLA BUSINESS GRI INDICATORS OR OUTSIDE SOURCE
DEVELOPMENT GOALS ››Education for sustainable development; ››G4-43; ››Employee training and education. ››G4-LA9.
On 25 September 2015 the 70° United Nations Also the business world can add its contribu- General Assembly reached an historic agree- tion and strengthen the initiatives of govern- ››Gender equality; ››G4-38, G4-40, G4-LA12; ››Women in leadership; ››G4-LA1, G4-LA9, G4-LA11, ment which defines a global action program ment institutions to transform goals into con- ››Non-discrimination; G4-LA14, G4-LA15. ››Workplace violence and harassment. focusing on 17 Sustainable Development crete initiatives capable of creating effective Goals to be reached in various areas, among and lasting changes. which the end of extreme poverty, food secu- rity, reduce inequality and injustice, climate Barilla has identified areas of action to account ››Energy efficiency; ››G4-EN3, G4-EN5, G4-EN6, ››Renewable energy; G4-EN7, G4-EN31; changes, health, sustainable consumption and for its commitments and results, such as the ››Environmental investments; ››G4-EC1, G4-EC7. production, economic growth and increased publication of the “Good for You, Good for ››Infrastructure investments. employment, development of infrastructures, the Planet” Report. The alignment between safeguard of natural resources, gender equality. Sustainable Development Goals and Barilla’s This action program boosts the commitments activities has been drawn following the SDG ››Economic performance; ››G4-10, G4-11; defined by the Millennium Development Goals, Compass model, developed by UN Global ››Employment; ››G4-HR5; ››Youth employment; ››G4-EC1, G4-EC8; and can be implemented through a multi-stake- Compact, GRI and World Business Council for ››Changing the productivity of organizations, ››G4-LA1, G4-LA6, G4-LA9, G4-LA11, holders approach with the contribution of all sectors, or the whole economy; G4-LA12, G4-LA14, G4-LA15; Sustainable Development, available at ››Diversity and equal opportunity; ››G4-DMA Guidance for Procurement the global institutions and the active participa- www.sdgcompass.org. ››Employee training and education; Practices; ››Labour/management relations; ››G4-EN1, G4-EN3, G4-EN5, G4-EN6, tion of each individual component of society. ››Occupational health and safety; G4-EN7, G4-EN28; ››Freedom of association and collective bargaining; ››G4-FP3. ››Labour practices in the supply chain; ››Abolition of child labour; GOALS IMPLICATIONS FOR BARILLA BUSINESS GRI INDICATORS OR OUTSIDE SOURCE ››Elimination of forced or compulsory labour; ››Indirect impact on job creation; ››Jobs supported in the supply chain; ››Economic inclusion; ››Availability of products and services for those on low ››G4-EC8; ››Materials efficiency; incomes; ››G4-DMA Guidance for Procurement ››Energy efficiency; › Economic development in areas of high poverty; Practices. › ››Resource efficiency of products and services; › Earnings, wages and benefits; › ››Water efficiency. ››Economic inclusion.
››Environmental investments; ››G4-EN31; ››Infrastructure investments; ››G4-EC1, G4-EC7. ››Research and development. ››Healthy and affordable food; ››G4-EC1, G4-EC7, G4-EC8; ››Food safety; ››G4-FP2, G4-FP5, G4-FP6, G4-FP7. ››Food labelling; ››Sustainable sourcing; ››Changing the productivity of organizations, sectors, or the whole economy; ››Infrastructure investments. ››Economic development in areas of high poverty; ››G4-EC8. ››Foreign direct investment. ››Healthy and affordable food; ››G4-EN15, G4-EN16, G4-EN17, G4- ››Responsible content dissemination; EN22, G4-EN23, G4-EN25; ››Occupational health and safety; ››G4-LA6. ››Air quality; ››Water quality; ››Waste. 126 TECHNICAL ANNEXES
GOALS IMPLICATIONS FOR BARILLA BUSINESS GRI INDICATORS OR OUTSIDE SOURCE
››Sustainable transportation; ››G4-EN30; ››Sustainable buildings; ››G4-EC7. ››Noise; ››Cultural heritage; ››Cultural diversity through media content.
››Energy efficiency; ››G4-EN1, G4-EN3, G4-EN5, ››Transport; G4-EN6, G4-EN7, G4-EN15, ››Water efficiency; G4-EN16, G4-EN17, G4-EN22, ››Water quality; G4-EN23, G4-EN25, G4-EN28, ››Waste; G4-EN30, G4-EN31; ››Air quality; ››G4-EC9; ››Sustainable sourcing; ››G4-PR3; ››Materials efficiency/recycling; ››G4-FP2. ››Resource efficiency of products and services; ››Environmental investments; ››Product and service information and labelling.
››GHG emissions; ››G4-EN3, G4-EN5, G4-EN6, ››Risks and opportunities due to climate change; G4-EN7 G4-EN15, G4-EN16, ››Energy efficiency; G4-EN17, G4-EN18, G4-EN19, ››Environmental investments. G4-EN30, G4-EN31.
››Anti-corruption; ››G4-37, G4-38, G4-39, G4-40, G4-41, ››Compliance with laws and regulations; G4-45, G4-56, G4-57, G4-58; ››Ethical and lawful behaviour; ››G4-SO8; ››Effective, accountable and transparent governance; ››G4-HR5; ››Inclusive decision making; ››G4-LA14, G4-LA15; ››Abolition of child labour; ››G4-EN29. ››Security; ››Workplace violence and harassment; ››Non-discrimination.
››Environmental investments; ››G4-EN31; ››Foreign direct investment. ››G4-EC8. BARILLA G. E R. FRATELLI Edited by SOCIETÀ PER AZIONI WITH SINGLE Barilla Group SHAREHOLDER SUBJECT TO THE MANAGEMENT Communication AND COORDINATION OF BARILLA INIZIATIVE S.R.L. and External Relations
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