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The Organization and' .the A dlg.lt of lookl.t No: 26 publilhod by E. I. du Pont d. N.moun & Compony
RGANIZATION Is a fundamental O impulse of nature. AntJ march as annles; fish weave through ocean cur . rents in millions of schoolsj bees not only live and move In swarms but malntaln ..a highly btructured group ex Istence. Man has applied human Jntelll ience to the exercise of thl. impulae In order to create infinitely more UH Cui grouplngc of effort. Skm. of organi zation a~ In truth one index to the I advance1\of any clvilizatlon. For society discovered long ago that the effectlve '0\1' organization accomplishes work far in I excesslof the .um of ita parts. Individ ual effort 11 muhlptled when carefully planne~ and .kllfully directed. Orgr.nizations abound in many and different walka of ute. MWtary divi sion. protect a society from external danien; p'olice squadrons maintain a o. til, parode ground. of the U. S. Air Forte ~demv. society from external danlenj police agencies, leglalative bodies, tax col.' squadrona maintain order and rellped from the fear that the individual, with '~ . for law ~lthln. Churches relltale for his very penonal talents. hopes, am leeton, and judicial courts. Othen are bitions and Impu1ae., may Jose ht. in 10 new, and their sralanmenta 10 spec :~.: each generation the prohibltlona and dIviduality. This danger I. more theo laliz.~, that the rich alphabet IOUp of >. ., " ~ sanction. of moral law. Schools. train Identifying iniliala (CIA, FRB, the young to 'oasume the responaiblll retical than factual, but it does provoke REA. NLRB, FCC, SEC) almost deRies cata ties of adulthood, and recharl the topo sporadIc alanna. graphy of fact and opinion for every Vital for Bod.1y loging. Thouih thl. growth helps to age. Bualneaae. of all kinds channel explain the hleh U. S. lax atrur.ture, Organlzatlona abound In the urbaniz it doe. rellult from what poUUcallead human energy Inlo the dally tasks that ed U. S. communlty todaYi their va era believe to be a strong popular de Ket the world's work done. riety Is so great III to defeat any brief mand, analysl.. AJ a glance at the yellow In the business world, particularly, Many ~rganizationa are privately AmerIcan orKanizatIona cmbody a man poges of a typical metropolitan phone owned but perform 10 necessary a com agerial virtuosity and an operational directory make. plaIn, they require sev munity function that they are Ucenaed 'clsn testcd in the hard crucible 01 pro eral thouaand categories for identiflca to use public facilities or are penniUed fit seeking. Day in and day out, they tlon. RangIng from abattoln to zipper to operate with lItUe or no competition. earn their continuance by Ihe servlcell menders, their llatings oct'Upy more Power and light companies, for ex and product. they render. than halt the total directory. ample, submit to close ,overnment su ., The Inherent strength of the organi The prollferaUon of organizations in pervision os the price for exclusive cn , I zation, of cOUrlc, carries no guarantee U. S. communIties 1.a in direct relponse terpriae. Radio and television broad that power wi11 alway. be used wisely. to the exponlive needs and expectations casten enjoy less exclu.lve privilege., Hillory Js replete with records of ann of the American people. Without them, but .ince they are .ulgned radio chan ies thai have ravaged the peaceCul, of life as we know it today could hardly nels from a 11m1ted suppl¥, they too King Midaa now offen you the most complete line a continuing testing and quality control program fanatic group. which have made reli exist. A. science haa made pouible are closely .upervlsed, throuih Ucena or durum products in the industry-tht 10101 rallge that reaches all the way from scientific wheat hiKher .tandards of health, for example, gion the excuse for oppreSJlon and ter ing powen, by public a,endes. oj gradts and "anulaliom. Whatever your spe selection to product development research. ror. In totaliarian countries today, the the numlK!r of organizations providing As great as the growth hu been In cialty, King Midas hal the right product ror you. Look to King Midas for the most complete line monolithic power of the .tate tends to medical and hygienic care haa multi acelal, public and franchiJed ora:anlza of uniformly high-quality Durum Products avail the deslructlon of Individual rights and plied. Some of these agenclel are pri That', why our standards aa a supplier have to tlon., however, the lar,est expansion be &0 high; why we maintain the most complete able-anywhere. Peavey Company Flour Mitis, personal dignity. (1t Is for this reason, vate: hoapllaJa, medical cUnlca, nursing haa been in the fully competitive areas laboratory facilities: why we back up our line with Minneapolis, Minnesota 55415. perhaps, that they stumble in theIr home., sanitariums, laboratories. Oth of the business world. march toward the goab they boldly de en, sometime. providing the same tunc clare but regulorly poatpone.) tlon, are public: clinlcl, hospital., fed Manr llualn ... Fltms , 1 DURUM PRODUCTS Of the many overlapping segment. of . .JIiig71lJdJ» In the democratic society, the checks eral, state and local bureaus of public and balances of various institutions he aJ th, food bupecUon. Ihe 11. S.• oclety, the buaJneu eommu- - nity I. moat rich in the number, variety , . tend to enllure that organization care The growth of government organiza. and fiexlbiUty or Ita organ1z.ations. less of the general welCare will be tions in thla century has been phenome More than •.8 ,million finns .currently· brought up short. The lar,er and more nal. Today more than 9.7 million Ameri powerCul the organlzation, the more cana, or one out of every seven in the en.aa:e in the producUon, aa1e or dlJ.. trlbution' of goods, the provlalon exposed it Is to public surveillance. working population, are on a ,ovem· FLOUR MILLS Perhsps the greate.t nervousness today ment payrolL Some government aerv of aervlcet. The organlzaUom about the auCffSS, and conaequent ices have centurleJ of tradition .' growth, of the lar,e organiuliona .terna lhem: fo...... ,law en!ClrclJ" s ,I \ ------.
The O'llanlaotlon & Indl.ldual Impreume.r.t ot thousandl of slaves and der to tbLnk of the company', opera· criminals tl) nccompllsb the brute work tlons many )'ears ahead. It-alao Jed to (ConUnued trom Pale 4) of bulldint. the fonnation of a fundamental re learch group, one of the finl In Indus I· disappear every year, while approxl· The reasons for the failure of earlier mately 430,000 are born during the locletles to develop large and long try, whoso early fruit Included such ~L-_M~[]_N_T_[]_N_I_ I lIme period - .omeUme. e.a: a result lived organizallonl were many and com· products as nylon and neoprene. I of the combining or dlvldlnl of those plex. Of mOll Importance, perhaps, was Du Pont experience . lao encourlled which 10 out or business. the lack of a aclence and tecbnololY certain technleal changes In the man PUN'''' .. aLAUCO MONTONt or thl. Jarse total, by far the greateat pennlttlnr. .\1Jfficlent control of man', ner of conductin, business. The old, flllTOIA CrTAUA' number - about ".'1 mUllan, or 98 per envJronml!nt:, or allowing fruitful ad rathor haphazard system of merchandis «nt - are .mall bualneue., employing aptation of the materials of nalure. This ing products, for example, wal can· fewer tl\an IUly employees each. (Sto slgnlRcant 51ep came with the Industrial sldf!rably tightened. During the nine· Uttle. ~mlahed. by th~ U. S. Depart revolution of the Jate eighteenth ~n teenth ~nlury, most sates In the fletd ment of Commerce In their 1958 Cenaus tUI')'. Another great need wal for a po wer: made by agenla, who took a com I of Manufactures .howed that only 41 Utleal stlucture which would pennit pany's producta on consignment, and plant. out of the total 214 manufactur the major-ily of people to plan their own 101 J what they could. A producer'. Ina: unitll in the macaroni lndultry em desUny anti to enjoy the fruits of their ", ,les" department consisted larlely of ployed more than 60 people In that own labor. The evolvement of repre order takers, Production Will Ilow to reo Year.) r Another 75,000 mlaht be called sentative govenlment provided the mo nect customer IIkel and dislikes. Du med1um-a1zed bualneue•• each employ tivation neceuary to maximize and Pont achieved. better eoordlnatlon by ln' hom 50 to 500 employees. The re compouul1 economic advances. hiring It.. own salesmen and requiring ma1n.ln, '1,500 finn. are large enter In the commercial area, the need then them to make doUy trade reports which prue.. employin, alto,ether lOme 31 became (Iesperate for InaUtutions cap closely reftccted consumer demand. This million people, or more than 40 per able of realWng the potential. of tech pennltted more emcient production Cent of the U. 8. work foree. nology Hnd self-determination. The achedulln,. BecaUle the demandi of commerce most effective and flexible of thele busl Du Pont also pioneered in the analYlls today z:e9:ulrc larie Invealmentt, and neu or,l rmizations evolved into what is of profit achievement as a return on the·· dealriblllly of continuity of man- known AS the modem corporation. investment, rather than auenlng per • ,ement .. 10 ereat, nearly 1.1 millJon rorman~ primarily on totalaalel, or on flrm...... or.m ore tban 2ft per cent of the Medam Muag.m.nt earnings u a percentage of salel. Thll enUre bualneu community - are In- Betolu lhb century, most aucpeaalul became a major erlterlon by whIch r' ~rpol'lted . bUllne.! tl.nn. owed their preemInence managen' perfonnanees were Judled. Du Pont's preferred method hal be· 810w Growing Ad to what hal been called. II "caesar" type of lelldnnhtpi that Is. control b1 • come mere ..ln,ly popular In the busI The hlatory of humankInd b In large Itron,; Imd forceful entrepreneur who nen world. part the. chronicles of man', attempt to Incol"J lCJ:ated an amazing let of ablll MoUnting Emplor"s ahape or,anizaUom which could. ftm tiel, rtl nllng from a profound )(nnw M companies have grown in llze, 'E'l.flN IIEI at all, auure survival and. uJUmately, ledge of hb markela to an Intime',." ae help provide the IIlUe extrava,ances quailltftnce with the daUy happenlnls personal reiationshlps between top which make life plealant and reward- and the penona! traUI of all the peo manalen and employee, at every level Richer, More Golden Color 1nJ. Durin, the ftnt 99 per cent of his ple L1 his domain. Du Pont's early hI. · have become dlmcult, If not Impoaslbte. existence man apparently made little tory l:ontalned a few such remarkable 10 maintain. At the same time, the mor ,., proareu. Countle.. ,enertltlom barely tl.IUN J', but Its growth atler 1902 quick ale or the employee hu remained of Smoother, Glossier Finish kept their back warm and their stom ly outt"an the capacity of anyone ex manifest Importance. Du Pont hal achs occwonally full. Through hun ccuU vu to exerclse .ueh complete con. sought new waYI of aasurlnl Itl ron Lower initial Die cost dreds of thousands at years they created trol. ~'he decision to diversify the cam· eern for the individual. For one thlnl, no culture dronl enough to endure 'be pan)"1 product Unes, In order to eltCape It haa established a high ratio of super neath the .hUUn, .and. that preacnt the , 'fry low ~lIInl of growth Inherent vison to employees to make sure each Greater hourly yield day archaeologists probe In their effort. in Ole explosivel business, quickly employee b treated as an IndivIdual to recreate lome record of the past. modi: clear the need for shoring operat rather thin just as a member of a grou,. Primitive tribal (roUp, eventually Inl relponalbllitles amonl a group of The concern Is reflected, too, In many evolved into Jar,er a"regatlon. able to managen, each with his own depart of the company's beneftt prolrams. Du produce the material. for survival and ment to run. Time lOOn demonstrated Pont was amonl the ftnt in Industry "Also available in Bronze for all Shapes" It111 aulgn to a small fraction of the that this responslbUlty must Include ac to provide pen lion plans, Insurance population other tasks of discovery and countability for the investment In plant plans, paid hoUday, and vacations. It embelllshmenl By the tlmo the rich and and faclllties, with the power to make hIS Jon, followed a policy of promo MONTONI manufacturing facilities are devoted ex· fruitful Greek clvl11zaUon was estab declalona necessary to the division's tion from wllhln wherever feasIble, a. lished, Itt city-states had organized protl.table operation. Uhlmately, Du' one reward fo r Joyal ICrvlee (and, of , clusively to the production of high quality Macaroni their members Into hundreds of well Pont's business Interesu took 10 many course, as II means of retaining experi deflned sub-groups Indudln, fanners, dlfl'erent directions that the power of eneed employees). It allO has pioneered Dies for distribution around the world. I in in~ntlve pro,rams fnr all JeveJa i IOldlers, po1ltlclans, merchants, traden, executive decision at the very top was MONTONI guarantees performance and promptllili!llI!i l " teachers, lawyers and artisans bonsUng ahared, with the president, by 3 com of management, in order to gIve those , a wIde and remarkable variety of skUl,. mittee of experienced and proven man· most responsible for dlrectlnl company delivery. Even 0' late as the Renalnance, how ogen, exercising a consensus of Jud,,- efforts a direct. perlOnal st.ke In com pany SYltlms & ever, most organlzaUoRl were small and ment. ", ~~i~OO~~miw AutomatedEquipment likely to be short-lived. The lara:eat ag Eo.rly succeaa In new product ven· For addlllonal Informatlon and calolog write, Engln ..rlng are,ations of men were m.1Ut&ry, and tures Jed. to the dedslon to fonn a ASUCO CO ... Dept.MI·7• ~ the mOlt endurin, accompUabments • pedal deVelopmental IrouP of people '.I' ~SO Wnt Olympic IIYd., I.0Io AnI ..... CcaUf. 1OOOI IISO w. OLVMPIC: .I.VP. nl.. 113 DU 8 .'081 were architectural. But the creat Ilnlc- who couJd dlvol"C'ed from the cur- LO' "HGnu, CALI,.. .000' tures required, in cue, the rent of the complD¥, In or- -~~---~.'--~--- .------~~--~----
Tho OI'l,,,laotIon & 1".IYI.u,1 (ConUDued from Pace 8) For the Greater Good of All .oUdlletory set of prtnclpat .. Especially ORE and morr, bUilness II auum· tenlralj lour from the weatj with nina Imon, amal1er fltmJ, the stron, in· M In, reapollllbUlty tor building a dlrectors elected at large. Put pre.I- · dlvlduallcader with. very broad span better economic and lOCI., order. denLa at the AssoclaUon (at which there of control Js aun evident and atU1 we Bualne.. 1a auuming te.pomibiUty are seven) are also membera ot the Cl!lIIful. What Du Ponl', experience doe. tor meeting the humar. needs ot the board and fonn the National Macaroni Announcement demonltrnte I, that the oraanJe I1'Owth people. , Jnstitute Committee. of or~DniUlUOnl require. an alert re- Bualne.. I. worklng to protect and The National Macaroni Institute was . sponse t.o chanlin, economic conditions improve the American campetlUve en· Incorporated In 1948 to torm a separate and 8 willlnllnell ta adjust workln, tervrlae .,.stem - to maintain a tavol' entity t'l publicize the macaroni Indus· Clermont Machine Co. In c .. announces atructurea to the needs of a dynamic able atmOlPhere under which business try and It .. products, macaroni, Jpaghet .. lodety. can opente at a proftt and without un· II, ond egg :toodles. great :space saving advantages for manufac neceuary ,overnment reatnlnt. The board at directors elects a presl. AU.matlftl Bu.lnea II workln, to preserve re· dent and three vice pre.ldentl. The sec· turers of Long Goods products. One characteristic of the tree and presentative democracy. retary·trelllUrer Is a tull.tlme staff em· dynamic loclety 11 1\1 wlWnl1\eu to In .bart, bu.lne.. 11 workln, to keep ployce who administers the affairs of ' llbmlt 111 mott cherlthed lnaUtuUons America JU'On" prosperous and tree. both the Association and the Institute. We now have a 2000 Ibs. Long Goods To do thll Job calli tor teamwork. to continuous examinaUon and evalua Coun.. ! Relalned tion. Every ,anentieR Inallu on re Teamwork within an indultry I. ac Dryer in operation that saves l/3rd the space vlewln, the tradlUona It hal lnheriled complished throueh a voluntary trade The Association retains James J. from III ance.tora. U It is wbe, It tries assoclltlon. Winston 81 director ot research. An an previously required for a 1000 Ibs . dryer. to atrenathen what I. lood. and replate FOWIdtd In 1101 alytical chemist and .anltation consult· what lIlnsuotclent with IOmethlnl bet.. ant, Mr. WlnIton oversees the law en~ ter. In the United Slalt~., mllUoni of Founded In 1904, the N.Uonal Mac. forcement program of the Auoclallon youn, peopJe are privileged to partlcl aronl Manutadurera AuoclaUon wu with regard to ell laUds requirement. THINK OF IT I pate In thl. Jtewll'd.hlp. Beeause they organized to promote and safeguard the and freedom trom adulterantl. He m.ln~ were bom In a democratic sodety, they weltare ot the macaroni and noodle talnlUalson with federal and atate regu. NOW YOU CAN PRODUCE 2000 Ibs . per wlll ultimately declde what kind. ot manufacturing tndu.lr;Y and to elevate latory omclals In matters regarding the or,anluUolll are to 80urish tomorrow. Jt to the hl,hert plane ot efflclency, ct· Standard, of Identity, labeUng, various hour in l/3rd LESS SPACE! OrganlntIolll wID continue to exl.t tectiveneu, and public aervlce. methods ot anlysll, and tlie like. Can. - and by the miiUons - because they The AsIoc:I.tlon 11 composed ot tact Is maintained with the government attomplllh so mar ¥ neceuary tuncllolll lome eighty·seven macaroni manutac· to bllist with specUlcatlon. and to clari. which could not be camed on other· turine firma representing between 70 ty methods ot lestine: and sampling. He } send. monthly bulletins to macaroni I wise. To replace all organJ t~U(lnal ac~ and 80 per cent at tha IndustrYl pro- tlvlty by purely Individual etfl'rt would ductlon. Membenhlp allO Include. four manutacturertl who ate members of the In addition to this Long Goods equipmenl requJre • return to the way at lile now oveneu manuf.duten and thlrty·two AJloclo.tlon, deaUng with annltation, known by the leut tortunate ot thl! assoclatel who are bona ftde IUppllen regulatory and nutritive matters. we also manufacture a Short Cut Press and ''underdeveloped'' .ocletles - a Wfy ot eooda and IICIrvicel to the Induatry. The firm of Theodore R. Sill. & Com. ot We their Inhabitants are try!n, d!JI· PoUey II lICIt by a board of directon pany with omces In New York, Chlca. dryer capable of producing 2400 Ibs. pel' hl'- perately to ueape. A world wmlout elected by the members. Six directors go, and Los Angelel I. retained to or,anluUoDl would be an alTllrian are trom the eutem area j Ove from the 1('I:ntlnued on Page 13) in the same space that has been re quired for world ot almoat unlvenal peuantJy. Even It JUch • ,,1crld were tolerable, It clency. Demands on monetary re.ources 1000 Ibs. could support only a tiny traction of y:i(tl'!r and vanllh. But the economic and managerial abiUtiel will be enor. hhtlll'Y at this country, with III expand. the earth'. pretent populatJon, and Its moUL ~opte would tace eorutant jeopardy. Ina ueocds and de.lrel, makes an over. No alternative to the Invelloroowned o.lJ sbrinkage unthinkable. The over~ This outstanding equipm ent is n(.,v in The chotte that rea1ly confronts on· corporation, other than the 10t.IUarian whelming public demand which has coming generaUonl 11 one of guldlng llate, hal been RrioUily suglelted as created the present complex ot bu.l. operation at Delmonico Foods, Inc., Loui s the continued evolution at the organi. a marahllllnJ force tor the needed re· ne.. establlshmenta, large and small, zaUons .oc:lety now employ. to do Its • ouree. and abUitle •. And those totall· la likely to extend thlt pattern Inden. ville, Kentucky . work. Some will prove Ineffective, u tarian Itate. now in existence have 10 nltely Into the futUre. lome have In every age, and wUl be al· mtaerabJy tl.: t.ed. to meet the needs of The increasing density of Ute In ur lowed to die. Some will need to be their populations that they have never banized society may well place sddi. strengthened or modUled. Othen, whose dared tnlst their tuture to the tree tlonal Itre.. on the IndiVIdual seeking outline. can not ret be dlKemed, Itlll choice ot their electorate•. to obtain personal emtlflcation and try. await their conception. AI tor the nature ot corporallons Ing to maintain his own JdenUt)' at the At the dominant bUline.. organiza· themselves, certain theoretical altema· some time. ThIs connlct will remain no On your trip to the World, ralr - . tion, the corvoraUon will be challenged tlve' remain. They may exp.nd In num matter what organizations enlltt his visit us and see the latest designs on ion.• '.., . , , LESS ". J I '. I' SPACE , ,NOW- 2,000 lbsp~r hr IN Va LESS SPACE I ! ! " " BEFORE - only '1,009 lbs per hr --- ,--- , with the county agenta of the durum FfT.Cf Uphold, Order area, the cereal technologl.lI at North , Dakota Slate Univenlly (where a fel In May the Federal Trade Commls publicity and promoUonal Jow.hip for research on macaroni proc .Ion upheld one of Ita hearing exami NaUonal Macaroni lnatl· eulnl 11 maintained by the Associa ners In ordering thp. National Macaroni c="'" faclUUtI nre maintained in Manufacturen ASloclation and Its ... ,.f' " •••• tion), and the Crop Quality Council, to whlle the home economic. kit which the NMMA contribule. Rnanelal members to .top entering Into or carry zcn~ New York tett. recipe. and .upport. Thl. organization publicize. ing out "any aKreement to Ox the kinds 'A):i:ipn,par.. photoll'8pha of material Jent the work and need. of .to.te and federal or proportions of Ingredient. to be used every type of media. research alencles. In producing macaroni or related prod " . Cooperation has been maintained ucts, or to Ox or manipulate the price of " dearl.ar;boUlt with the members of the Durum Grow luch ingredient.... mz: ! Euenti ~IY the Au~laUon 1a a dear en Auoclatlon .Ince Its formation. The Commlasion decl.lon w .. mado ,:Cac:u, ing-house of lnfonnation. It alIo IerYel There have been cooperative effort. arter the Auociation had appealed 'the indultry at. 'R focal point for con with them for necessary le 'l;I.lation and from the decl.ion alonl the/same linea =f ~ certed acl10n on cOmmon problcmJ, and repreaentation to official. In Wa.hlng Il.IIued In March, 1963, by ' Hany R, I It. ofllce. and .latr frequently repro-- ton. Since 1961, a Durum Indu.try Ad Hlnke., hearlnl examiner. : sent the lnduatry before lovernment vl.ory Committee compoaed of Ove and trade POUPL representative. of durum Krowen, SUght ModWcllllon _:z!! I"iI In ~ d1ueminaUn, information to three repreaentatives of durum millers, After .lIghtly modify in, the exami r::~ben. · ' week1y newsletter 11 mall three representative. of macaroni man ner'. order to cease and deal.t, the I . '.... J ed. caul'in, information on commodity ufacturers, and two representative. of Commission adopted hi. decisJon as Its markel. and tuneDt evenliln the mac- export en, have met perlodlcal1y to re own. III It. opinion, the F.T.C.• aid 1n I ~ aroni 1r.dUJt.ry. Each month the Maca view the dUlllm .ituatlon In order to part: Poi roni JO .'lmal. trade magulne of 'he fannulate recommendations to the De ''The complaint in thl. matter indUlUy, carrie. reportl of interest partment of Alriculture. en charle., In easenee, that the principal ~ alon, with pictures of people. plants In addition there h .. betn close co and developmenll concerning the mac domestic manufacturers ot macaroni I"iI operation between the Durum Wheat product" acting through respondent aroru-noodhi fteld around the world. Imtltute, a dlvlalon of the Ml11en' Na C Periodic queaUonnalrel and aurveya trade auoclatlon, entered into an agree ~ tional Federation, .upported by the ment Oxlnl the composition of .uch ,en .~ are made by. the Auodatlon to report • ~ seven durum mlU.; the North Dakota product. at a 50 per cent semolina-50 0, .' " what " rloml on In/ the induatry. An State Wheat Commlulon; the National ~ I"iI •• ' , la the, annual Wale Survey, per cent farina blend; that they did .0 ~ , Macaroni In.tltute; and the National In order to depreu the price of durum ..:I rate claulftcaUoM and Macaroni Manufacturen AIIoclatlon, on a leolraphic wheat, from which .emoUna Is pro ~ ~ In the exchange and dl.tribution of duced; and that such an a~ement vio ao that manalement wlU bo III .0 cducallonal mnterlab. The Wheat Com late. Section 5 of the F.T.C. Act. After funy tntonned al Unl0'.lll' u to what 0 mlulon, for example, produced the Rim full evhJentiary hearings, the hearing z \ lolnl'ratel are/ in the Indualry. "Durum ..• Standard of Quality." Its ~ National eonventionJ are held senil examiner rendered hi. Initial decision, dl.tribullon I, a joint venture between upholding the complaint and entering C; 't' annually. The Winter M~et1nl held In the U,ree organizationJ. ~ '. January I.J wuaUy a worluhop. Last an order to cease and desist. Respond ~ The Durum Wheat In.tltuto has de emta have appealed. We have concluded .~ January, ·.he theme wu '"Tarttet For z veloped material. .uch .. the wan that the ftndlng. af fact and conclu.lon. 1-1 1' Today - product knowled,e, market C chart for Durum Macaroni Food., From of law of the examiner are correct, bu.t • i-- ' tnowledle, and induatry Ima,e." ~ Farm to Table; the cookbook "Econom have modlfted the cea"e and desl.t J .> Th'e Annual Meetlnl In the •• ummer Ical Gourmet Entree.," and the con order In minor respect.. ~ holda an elecUon of omeen, the paUlle .umer venlon, "Specialties 01 the , 'of 'feaoluUona. and presenta rpeaken House;" and the demon.tration kit with "Macaroni products are ordinarily ~ S made from 100 per cent semolinaj if from within and outalde the Indultry to 12 Show-off Recipes. Theae moterlab they contain leas semolina they are con a >.; adctteu dele,ate. on mallen of lener'lll are utUized by all three organizallon• . ~ en sidered Inferior. At the time the agree Inle-real • . A ftlm.trlp developed by the Durum ment challenged here was entered into, ~ 1 ne,lona! meeUn,. are conducted Wheat In.t1tute I. di.tributed by the arOUnd the 'country from time to time. It appeared that durum wheat, from ~ ~ \. Nalio""l Macaroni In.titute. Recipe which aemollna is produced, would be 0 Lait, faD • meeUnl Wcl.. held In San ' ' J.< materJal. and the Nutritive Value bro In short aupply, and consequently that October 30. In November,l chure for macaroni, .paghettl, and elg ..c:I " the aMual con price. for durum would .kyrocket 11 ~ noodle., developed by the National the macaroni manufacturer:; bid freely ", ~ 8 Manufacluft!n Macaroni In.litute, are dl.trlbuted by J.< meeUnl wu among themselve. for the available II) a11 three IrouP'. ,upply. The record. showl that the chal E-l " , ""y, 'un April 1 an meellnl waa SUmmary lenged agreement was intended to ~ ward off .uch price competition by ~ ~ to con.ider the relu I In .ummary, the AuoclaUon gathers III new wheat bl11 and information and dluemlnate. II to it, lowerin" total Indu.try demand to the 0 membera, IndUstry .uppllers, conlUl level of available .upply. Since the ~ .0 ~p~Ipjl~I ',~. it1lfto'le, plan. macaroni Industry 1. the only market ::Q r-4 en, and the general public. In .0 doing, • ~ . It provides ,Individual members with for dUrum, and . Ince the parties to this en Ideu and data, and It provide. the gen agreement dominate the domestic maca eral public with Infonnltion o!, the roni Industry, it seems clear that the macaroni Industry and Ita products. agreement actually affected In 11 .ub ~ .tantlal degree the price of durum dur 0 , Members of the Macaroni Association In, the period In which the agreement r:. and the NaUon.1 Macaroni Imtitute arc was In effect." ~ pale, 18. (Continued on Poge 18) J -.-- .. ~-- MANUFACTURERS - ENGINEERS - DESIGNERS - MACARONI PROCESSING MACHINERY ICNIC or patio party, dining ou(.o(. Galllera Veneta - 'adoy. - Italy P doors Is the mode for summer liv our clothing to wanner temperature.. Ing. The rules for choice of food are not 10 Ihould our menus and table decor rigid. but certoln Jtems are traditional take Into consideration that appetites AVAN favorites. mu.t be templed and catered to In the DOTT. INOO. NICO E MA"IO .ummer months. ror Complill Inform.llan Phon, or Wrltl ASEECO Picnic • baskets ore usually packed -- U's a good Idea to pIon a Cew 10Up with cold foods; but there's no reason and lalad supper menua tor evenlnla you cnn" Ca1T)" a hot casserole or skillet when il seema just too hot to eat. These dish JUlt 0' cosily. Our roclpe tor Plcruc are the solod doyaj and macaroni on Noodle Cosserole, .hown on the Iront the shelt wlll help you pcrtonn malic cover, I. pmcllcally the entire meal. with your menus when entertaining Add finget solad, beverage and fruit with a patio party. dessert, and your picnic meal u com iI Start off with either hot or Jellied plete. " consomme garnished with a chive I To keep the noodle cauerole dish hot Iprink1ed dollop oC sour cream, and and tBlty: .Imply wrap It. fresh from make your saJad a hearty one, such as the oven, Ill'll In II; Jayer of nlumlnum Mararonl Chicken Salad. toll, poking a few ,maU .team venla In THE the top. ]f you Jike. wrap the diJh In a Macaroni aolads are Ideal tor . the dean dish towel which can later be homemaker who enJoYI her lel.ure for uJed lor clean-up, For the Anal outer they may be made In the cool ot the wrap. 'Plead from 8 to 10 Iheela 01 MeafMJ..CllkIIn ..... morning and refrigerated until aervlng newspaper .. on the eounter or table. time. At dinnertIme, arrange the salad PAVAN Wrap the dbh .evera! times in nem family, or for the popular "atria bring In your most attractive bawl and have paper, using several thicknesses at a the tood, boy. bring thenuelvea" affair. your plates well chilled. Use your time. Cover It wUh a tlnal aluminum With teen cooJu on the acene, they will stetllng tor Q further touth of elelanec. p' 600 fall wrap, and your diah Js ready to appredate an eaq, heart,y, bay-.6llln, For dessert, turther corry out the !f travel. Use your own judgment on dish like MacaronI Frankfurter Bake, keep·cool campaign by ofl'ering un thleknell or newspaper, according to which mu", 0 IIUafyln. carry-along hulled strawberrlea on Individual \ the time It, ;)'o"111 travel. meal. Chet&e and caraway IeedJ add plates. A pretty leat makea Q pleasing . , extra .euonlng to the popular com. liner. Serve with conteetlonen' sugar LOW Plcalc Noadl. Cu.. ro1. blnation. for dIppIng. (Make. 4: to 6 aervings) 1 tablespoon JD,lt Macuom FraDkfud.r Bike Macaroni Chicken s.tad. 3 qUarts bontng water (Makel " to 8 aemnls) (Makea 6 servlnls) BOY 8 ounee. medium egg noodles (about 1 tablespoon aalt 1 tablespoon nit 4. cups) \ 3 quart.J bolUn, water 3 quarta balUng water All Controls and Mixing Chamber accessible from floor level 1 can (12 ounees) luncheon meat 2 cups elbow macaroni 2 cups elbow macoronl (8 ounces) (8 Ouncel) l~ cup butter or margarine. melted 2 cups JOur cream or mayonnaise Extrusion Tubes with Teflon Insert (not a spray coating) PRESS 2 cups grated Iharp Cheddar cheese 6 frankfurters 1 tablespoon prepor¥d horse-radish (about ~ pound) 2 cups Itated Cheddar cheese 2 tablespoons chopped chIves Vacuum sealed Luclte covers on Mixing Chamber 2 cups milk (about J.i pound) 2 teaspoon. '.ualt ". 3 eggs, beaten 1 Jar&e onion, e.hopJ)K \4 teaspooJl pepper Motorized Ole Head for changing of Dies Salt and pepper 1~ cupJ milk 2 cup. cooked chicken, cut in strips 1 ctln (9 ounces) sUced pineapple, 1 teaapoon' dry mustard 1~ cups cooked whole kernel com Screw Cylinder and Die Head heated and cooled by water GUARANTEED FOR drulncd ~ teaspoon caraway seed 1 cup diced celery • Add one tablelpoon aalt to rapidly Crisp lettuce Electrical Control Panel and 5 YEARS Add one tablespoon JD,lt to rapidly bolUn, water. Gradually add macaroni boiling water. Oradual1y add noodles 2 medlum·.lzed tomatoes, cut In wedge. 10 that water continues to boll. Cook Vacuum Pump and Drive are INCLUDED IN PRICE .0 thot water continue. to bolL Cook Add one tablespoon ..It to rapidly uncoveNld, BUrring occulonally. until balling water. Oraduolly add macaroni uncovered, .Umng occasionally, until tender. Drain In colander. tender. Druln In colander. .0 that water continue. to bon. Cook . Split fronkfurten lengthwise and uncovered, stirring occasionally, ' until MWNe TM rewMlon.r}' 'AVAN prlnclpl. ICNEAOS without TEARING the douSh. th.r.· Cut tour thin sUces ot luncheon meat stU« with haU the cheese. Combine tender. •Draln In colander. Rinse with for. '7% 01 IhII GLUTEN I. RETAIN£D In th. nour - mort th.n 3 tim .. th., 01 • and reserve for top garnish. Dice re. macaroni and remainln, inared1enta; cold waterj drain. corrnnllonll Automl\kl Pr .... molnlng meot. Mix together noodles, mix li.htJ.r but thorDU,hly. Tum Into Combine JOur cream or mayonnaise, CAPAcmD Up to 1600 Pound. ~r hour on • Sinai' Hlld • Up to 2700 Pound. ~r hour diced meat, butter, cheeae, milk and greased lli-quart baking dlah. Arrange eggs. Scoson to toste wIth lalt ond pep horae.radlah, chives, 2 teaspOON ..It on.Du., ....eL stuffed frankturten on top. Cover and and pepperj mix well. Add macaroni, , • per. Turn Into greued 2-quart C81 • bake In 350- (moderate) oven 30 min UNDUI rULL VACUUM .t no .lfr. co,f C.) flour I. dr.wn from 8111', or eln 5O',::~'i~~l scrole. Arrange pineapple and meat chtcken, com and celery; mIx wen. W.t., I. m.lorltd Into NI.lna Ch.mbe, Ihru • nlldl. V.h,.. (c) Uquld EaI I. d utel. Uncover and conUnue baking 10 M'dna: a.lmber. Cd) Flour I... I_.ct. ICnlld,d .nd Eitrud.ct. slices over InrrcdJent. in casserole. minute.. or unW frankfurten are lJlht. If you preter a hot main dUh, Out Boko In 925- (alow) oven lK hours, or I, browned. door SpaahetU Supper wJU IC'Cll'e a hJt MlULTI pQ.1r I, wNppod Into naur • Corol.n. I. ptn.rwd INo color -.,..) • Uniform until tlrm. Oamlsb with parsley, U de with famUy and irlendJ alike. You. c.n mlaJnc ••r.r.tIth-Ila.Uclt)'-Flnnn... . ". sired. TIIJak Cool prepare the apa,;betu in the Jdtehen U ...... PIIODUCf A ",.,\0': to be pnlud or (writ ...... mule and COfTIpif.) • Hllh you Ub, and COOk. the iauee ' on the ~ ~ eekW • r,. 'peIOll WI the conium., ~dt, ... Many Ume. 1\'. the juttiol.· cook of' the ~ cool 1.0 hall the battle once house who plan. :md prepares tho bulk p.Uo. Corned. beet and beans are .. the mercury puahu toward the 80- two at the at. at the food for a picnic or trip tor tho m"rlc. lUll u w. male. III etlan to IIIIt moo ...... u.n,1 ~.rrnltMft '" P.,'" m .... Writ. DepL .. J.l4 , .' # .t..\ ,. IS ( ______~--..:..----~-- - ...... _...... 1 ) ,t." , I ..,_ .... ~ ...... ~' .:.:....",.;;:.:;.....:.""'''-''-'-'-. ~.~_~_ . _ ___ _ --,-----. 1 ',' , . .'. .. .• I ,". '/ F.T.C. Uphold. Ordlr- ~. , ~pril ,~ ...I", Up .,; ·:';',-'\."it.e"ichl;;-,,·Spghottl " .. (Continued from"'Po,e IS,. ·t PtftIuetion 'Or liquid eta ~~d "'liq~d ~ """'frwiille lib. ~o1r MLtet b haVa .J In anlwer to one of the appeal points el' product. (In,redlentl added) dur- Ina III trouble .&retina on common raised by the Association, the F.T.C. Jnl April 1984 WI' 85,07',000 )) ,.' . ." / ,...... ,-!I\ .' ~~~ - HERE ~ 4'J :rHEJt\UAIERSrr ~ >i • of the National Macaroni Manufacturers Association, dedicated to elevating macaron1 and noodle products manu .. facture to the highest plane of efficiency, effectiveness and public service-Indicated with the Jetter A. Ir • of the National Macaroni Institute organized to popularize mac:uroRl and noodle products through rescnrc:h and pro 'j! ~ t motion-indicated, with the Jetter 1. ,I ~ " MACARONI M.ANUFACTURERS · .U American B<:auty "',.,.,, . •Lo. Angeles. Calli, .1./ v, LaR';'a & Sons "",.,., •. , ,Brooklyn,N,Y. .1./ AmCrjc:an Beauty •....••••••••.• Denver, Colo. A-I V. LaRosa & Sons .•••••••••• Danielson, Conn . .1./ American Beauty ••••••...••• Kansas City, KaD. A·I V. LaRosa & Sons •...... •.•••. Hatboro, Pa • .1./ Amclican Beauty, Quality Div .••• St. Paul, Minn. A-I V. LaRosa &. Sons, LaPremiata Diy • .1./ American Beauty ••••••••••••••• SL Louis, Mo. • .••••..••••••••.••••.••••• Connellsville, Pa . A Ame~an Home Foods •••• . •• • ..•• Milton, Pa. A·I V. LaROSIl &. Sons, Russo Diy ••••• Chicago, IU. " A Angelil's Macaroni Co ....•••• Los Angeles, Calif. A·I V. LoRosll &. Sons, Tharinger Div. I .1./ Anth~ny MDcllfoni Co...• • •••• Los Angeles, Calif. • •• ..••••• : •• ..••• • • ••••••• Milwaukee, Wis. A Asle. Noodle Co • • •• , ••...••••••• Wheeling, III, A Luso-Amerlc .. Macaroni Co .. •• Fall River, M.... A O,R.I!. LLl Barilla." ••..•• • , .•.• Parma, Italy .1./ MeSs Macaroni Co .••....•..•• ,Harrisburg, Pa. A B. Dukel Sohne •• , •••.... • •Stuttgart, Oermany .1./ D, Merlino & Sons , .• • ••• , •••••• Oakland, Calif. ., A W. ~hm Company •••• ...... Pit"burgh, Po, .1./ C. F. Muell" Co .•• .• •• ••• • ••• Jersey Cily, NJ, .1./ Bravo Macaroni Co •.•.•••••••• Rochester. N.Y. A·I National Food Products •••.... New Orleans. La. / Call1wnla Paste Co •• •. •.. •• .•.• San Jose, Calif. .1./ New Mill Noodle Co, ., ••••••.••••• Chlcago, III. .1./ CaUfomta.Vulcan Macaroni •• San Francisco, Calif. A New Orleans Macaroni Mfg. Co .• New Orleans. La. A lohn II, Canepa Co •• , •...••• • •••• •Chlcago,lIl. A Noody Products •••• , .• •• . •••• • • •Toledo, Ohio .1./ CatelllJfood Products •• , . .. .. Montreal, Canada .1./ 0 B Macaroal Co, ••••.•...•.. Fort Worth, Te • • CharbOnncau, Ltd. • ..••••••• Montrcal, Canada / PIlfWllount Macaroni Mfg. Co .••.. Brooklyn, N.Y. ~ Ciccro",Macaronl Mfg. Co •.•••.•.•••• Cicero, 111. A Philadclphia Macaroni Go ...... • Phi!.dclphla. PL '.• A Constajl! Macaroni . • ••••.• St. Boniface, Canada A Porter'&:arpclli Macaroni Co. • .•.• P0111and, Occ • . A Costa ~acaronl Co..•••..... Los Angeles, Calif. A·/ Prince Macaroni Mfg. Co.. • ••••. Lowt.lI. Mass. I, .1./ Conte J=una Foods, Inc • ••••.. • .. Norristown, Po. A·/ Prince Macaroni Mfg. Co . ••••• • Brooklyn, N.Y. I,' J'A .. / The CRameUe Co .••••• • .••• Minneapolis, Minn. A-I Prince Macaroni Mfg. Co •.•..• Schiller Park, 111. i ,, ~~ A Crean:tEtte Co. of Canada ••••.. Winnipeg, Canada A·I Procino--Rossi Corp .••••••••• •• .• Auburn, N.Y • .t A Cre~t Macaroni •...••••••• ~ Davenport, Iowa A·I Ravarino &. Freschl, Inc ...... ••••• SL Louis, Mo. .1./ t:umtJ!rland Macaroni Mfg. Co .. Cumberland, Md. A Rermed Macaroni Co. • •.....••• Brooklyn, N.Y • .1./ Dclmaploo Foods, Inc . • •..... ••• •Louisvlllc, Ky. A·I Roma Macaroni •• • .••.•.•• 59:1 Francisco, Calif• A Orel tOlocken •••.....• •• .. Weinheim, Germany A-I Ronco Foods ••.•.••••••.••••• Memphis, Tenn. A DutCh Maid Food ..•• • ..•.•.•• •Allentown, Po. A·I Ronzonl Macaroni Co•.... Long Island City, N.Y. .1./ EI Paso Macaroni Co. . • •• .....•• • El Paso, Tex. A Peter Rossi &. Sons ••.••...••.•• Braidwood, III • .1./ Fre,~o Macaroni Co .••....•• •• .. Fresno, Calif. A Roth Noodle Co • .... • •...... •Pittsburgh, Pa . A Gabriele Mararoni Co • .• •• ... Los Angeles, CaUf. A·I San Diego Macaroni Co .•• •••• .. San Diego, Calif. A Gioia~ MDcaront Co...•..•••...... Buffalo, N.Y. A·I San Giorgio Macaroni, Inc .•.•••••• Lebanon, Pa. .1./ Golde~ Grain •...... •• ..... San Leandro, Calir. I St. Louis Macaroni Co ..•. ••••• .• •St . Louis, Mo . .1./ Golden Grain ",." ...• , ..... , .SeatOe, Wash. .1./ Sehmidt Noodle Co .•• • • •••••• • •• Detroit, Mlch, .1./ GoochlFood Producls • ... . , ••. , .Llncoln, Nebr. .1./ Shreveport Macaroni MIg. Co, . ••• Shreveport, La • .1./ A. GoOdman" Sons ••• ... Long Island City, N.Y. A·' Skinner Macaroni Co ••••••• ••• • •• Omaha, Nebr. I. I. Ora" Noodle Co, .,., .. , ..• ; •. Chicago, III. .1.1'/ SUupeSrioMr MacarloMnllCo· ...... LosSADkgele"WCallhl. .1./ , . &M t .- II dCity NY .. ac"",n g. Co, ...... ,po ane, ... .1./ H OrOW)lZ argare en .. .. ,--,-,ng san ,.. A Vetta Macaroni Ply. Ltd .•••• Rosebery, Australia .1./ Ideal JIIacaronl Co, , •.•..• B<:dford He:f'Is, g~:o A Viva Macaroni MIg. Co, ..•.. •• Lawrence, M... . A Inn Maid Products, Inc .•...... Millers urg. 0 A-I Weiss Noodle Co •••••••••••••• Ocyeland. Ohio .1./ Jenny~Lee, Inc. ,•.•••.....••. . .. St. Paul, Minn. A·I West CollSt Macaroni Co ..•.•. ••• Oakland, Callf • . A Kellogg Co. , •• " ., ..• , ...... , .• Lockport, III, .1./ Western Globe Products, ... . . Los Angele., Calil. .1./ Kientzel Noodle Co .. ••• ••....••• St. Louis, Mo. A·I A. Zercga's Sons .•.••••..•.•. ••• Fairlawn, N.J • J ASSOCIATE MEMIERS ~ '. Amaco, Inc. • •..••. • ••. •• • •...••. Chicago. Ill. HoskinsHoffmann·LaRoche, Co ..•••• •••· Inc.••.... . ••. :•. I'~'i~';~~~;~~:(~.. AmberAmb"Ue Milling, Machinery Div. GTACorp. .••". , ~'I~·~·S~t~. Wl~;iMlnn.N,Y, International Milling Co •.••• Arche t;l DBJ,lels Midland Co ... Lawry's Foods, Inc. •.••.... ':~~§~:~, Ban .. Egg Products , .. " ., •• , D, Maldarl & Sons ...... : Associates ••.•.• V'lr' ~'I~.m,,,e;~s BenincllSa Co ••...... ~ Co ...... • 1 ';. ' cern over the avallablllt)" of alnUde ,- Good",Skirt. for. QlILum..(rQP... ..> . "",qp f9VWl,,~verje ..u...... '- ' . Durum dropped durinl the month I OOL weather and wet fteld. del8.)". pound It under the support program. It from a range of '2.20 to ,2.28, down to ' I " C ed teed!n, In the eastern hall of wal also asserted that the income farm $1.75 to 'US, whUe semolina went up North Dakota and In Minnesota, but by ers wJll receive from certlftcates, at a from a $6.00 level to range at '6.20 to mld-MaY"warmer weather caused North rate of 70 cents a bushel on 45 per cent $6.70 at the end of the month reOecUnl Dakota ?leather and Crop Report to of their nonnal yield trom their acreage the added certlftcate cost. alate tho,- present crop condlUons were allotment, and at 25 cents on 45 per cent the belt In 11 yean. Subsoil moisture expected for export, wlU serve to re KNtlchmer Acquired by Here is the was conll¥red adequate In three-quar Inforce the expected tlaht boldina. len of the ijr.te, and only In the "durum Availability of Itorage .pace would International Milling trian.1e" ';fo. 1t exceJllve. favor heavy Impounding. International MlI1lna Co. Inc., Min . By the end at May, planting was Add to this lituatlon the political neapolla, has announced the purchase semolina completed. td warm weather helped con.lderotlonl of a national election of the auelJ of Kretschmer Wheat aennlnatlo nd emergence at lome 85 year. and there Is plenty of speculaUon Genn Corporation, Carrollton, Mich. per cent of e crop. as to what the Commodity Credit Co~ The cash transaction wal announced you'ye wanted It wu re~rted from fteld representa poratio" may do. It would seem that by Atherton Bean. prelldent of Inte.... Uvea that he 1964 seeded aere.. e the workln, of the procelling tax pro-. national, and Charles H. Kretlchmer would be J I, close to the 2,300,000 grum will lay the Jroundwork tor a Jr.• president of the Carrollton finn. acres repotted by the U.S. Government sharp rise In bakery and retall fiour Purchase price wu not disclosed. from AMBER report of lIiention. to plant 81 of March cosl •. Kretschmer will continue to have 1. This 11 tabout 16 per cent over the TnrulUoll DUfieu1.t1n charae of wheat lenn operalionJ and will become a vice pre.ldent of Inter 1883 .""\ It was reported that m1l1. were exert naUonal MIlling Co. by Gene Kuhn ubi VnseUlMl lng vt,orous eft'orll on acheduUng arlnd Bean pointed out that "the addition Manager: ' Market . dlUonJ bounced around to avoId u much certiftcale cost or con~ of the KreLKhmer line Js the inl~laJ inlet cancellina D. poulble. AMBER MILLING DIVISION durin, the~' nth, a. harveatlng began step to implement our program of In the South \It, and at policy unfold A survey Indicated that few spring greater dlvenlftcaUon of our Ilne of ed on the rJftcate plan. Flnt came anei durum mill. would ftnd it economJ arocery products in the U. S." The the annOUIi~ent of an 18-cent certlft· cany teuIbJe to participate to any ex plant will be operated II a part of '\ cate to cov old crop inventories on tent in the Ipeclal 18 cent a bu.hel International's tT. S. Flour Milllna DI~ , . Itocks decl d.1 of May 23. Durum transition certificate program of the vision. Yes, the fine.t of the bi& These macaroni manufac advanced e ht tentl followtna: the an Department of Agriculture. Such Indi The Krellchmer compnny, a family I. turers tell us the consistent nouncement\ but fell back three centl cation. were comldered suipriHinl In a dururn crop delivered to our the very neit day. number of quarten, but a careful an· owned enterprise, was tounded In 1939. affiliated elevato... Amber color. uniform qual I " In mld.Mjl the Southwe.tern Miller aly.is I,f economics Involved In the The firm employs about so penons at ity and granulation improve reported modest salel expansion in tramiHon certlncale program thowed Itl plant In Carrollton, a suburb of And only the line.t durum quality and cut production Sa,lnaw, Mich. ,I semolina and other durum producta. that there WaJ little attraction to exten· goes into Amber Venezia No. coots at the same time, Am , I mainly, ~ 811·ln buslnell throuah live ml11 partlclpallon. It is Ule natlon'l Jeadlnl producer of toa.ted wheat aenn products which are 1 Semolina and Imperia Du ber', "on time" .delivery of ~I June. Interelt was In evidence on July· Perhaps the main drawback In par rum Granular. every order helps too! Auau.t dellvery at SO centl a hundred· ticipation was the great dlftlc:uUy that dlatrtbuted through broken and sold In ~ f. grocery store. throu,hout the U. S. and , wela:ht over~/une, but UtUe bualne!J mUll faced In accumulating luftlcient We make Amber for dis A phone call today will in was accomppahed. Chief concern of wheat ahead of the May 23 deadline. overseas. moat macaroni and noodJe manufactur· Under the tramltlon rules, partlclpat· . Wheat aenn is a hlah nutrient wheat criminating macaroni manu· sure the delivery you want era then wai to clean up contracts Ing mUlen would have to have ,umclent lpecialty food. Consumen add it to lacturers who put ilquaJity" for Amber Venezia No, 1 and ahead of certificate requirement&. Sur· breakfut cereals 8J a supplement and ~ wheat on hand by that date to equal first" and who are being re Imperia Durum Granular, I. prilln,)y, Ihipping directions were .their prospedive arlnd until new crop It 11 used 8J well in bakJna and cookJn" , warded with a larger and Ipotty everi,li though moderately im· wheat became available. To many mill and as a dessert topping. Be sure , , , specify Amber! proved. t ers, this would necellitale the BC1:UmU larger share 01 market. The DePartment of Aaric:ulture an· laUon of more tban two months' grind. nounced a seiie. of meetlnal to be held Such purcbase. were conlldered well General Mill. SnaCD In Mlnneopoil., San Frandsco, Kansaa nlgb impossible In tbe l1abt of market General Mml II Introducing three City, and Roanoke during May, to ex and IUpPly conslderatJonl. . new anackJ: Busle., 8 horn-.haped, Jllaln operationl under the 1964 wheat tried com product; WhI.Ues, ached. AMBER MILLI NG DIVISION program. : Pr.m1wu Drop dlir~ftavored ' com produet In the .hape DU.DUD" With Tax The .ltualion Wd complicated fur· of a whistle: and DalIyl, which look FARMERS UNION GRAIN TERMINAL ASSOCIATION In tho May 12 tuue of the South ther wltb the announcement of price like ftower petalJ and "have a ftavor Uke Mill. at Rueh City, Minn.-General Office.: St. Paul 1, Minn. weltern lAUler an editorial appeared on IUpport loan premium. In 1964: Hard oven puffed popoven, ol".ly crunchy." TaL... HONa. Mhl"".~ .,."33 "Price DUemm8J With Tax." It ex· Amber Durum dropped from 25 cents Protected by polyfoll, the)" are ! :ipeet plalned the ¥'W relationship' between In 1963 to JO cents In 1964" and Amber ed to seU tor 39; each. the actu,' m·arket and the loon return Durum was five centl compared to 10 Heavy aaturatlon In televlalon .dve.... available to growers emerging for the centl a ·year aao. tuina on Chlldren', network show, 1964, crop Mason. They noted the expec· Durum dropped p~,lplltoUli¥ II"", In July. PrInt advortWn, be" .. taUon that farrnel"l will be extremely "'end of the reluctant sellen of·1964. crOp wheat on inand. ~:~;:~~~~~ ' • .~.P~I. the basil of a market reftectlna the 11.30 110 deliveries averaae loan. When faced with such date when coslI prices, it was the fannen would eUber 1m- renecf'.~~~:~t:; 21 20 ___~l ~------ ... 1 ...... . , ANOTHER NEW SA".'TARY NTtMUOU'S EXTRUDERS I , I FIRST! A now concopt of extrudor con.lructlon ullllzlnll tubular .1001 frame •• ellmlnale. Iho.e hard·lo·cloan area •. For Iho IInl time a completely sanitary extruder • •• for easier maintenance • •• Increased £ production . •• hlgho.1 quality. Be .uro 10 chock on Iho.o efflcl.nl .paco •• avlng machlno •. { ;1 l , i'~' \ SHORT CUT MACARONI EXTRUDERS I I 'I Modol BSCP ...... 1500 pound. capacity por hour 1 Modol OSCP ...... 1000 pound. capacity por hour Model SACP...... 600 pound. capacity per hour ModolLACP ...... 300 pound. capacity p.r hour l··)' LONB MACARONI SPREADER EXTRUDERS Mod.IBAFS ...... 1500 pound. capacity p.r hour 1 1000 pound. capacity p.r hour Mod.IOAFS ...... Mod.ISAFS ...... 600 pound. capacity por hour :'1: COMBINATION EXTRUDERS I. .]i Shari Cui ...... Sho.1 Form.r MODIL ISCP Short Cui ...... Sproader Short cui macaroni Thro. Way Combination \ ••h"d" \ , , i QUALITV •••••••• A controlled dough 01 lOft 01 dellred 10 enhance 'exlure and I., .' \ ) MODIL .A'S _ 1500 Pouncllon, Good. Conllnl,lo"l Sprlael., appearance. " III PRODUCTION ••• POlltlv • ..,.w f.ed without any po ..lblllty of w.bblng makel for pall. IIv. screw dollvory for production beyond raled capacille•. POSITIVE SCREW POR~E Improvel quality and CONTROLS ••••• So flno-Io pOlltlv. Ihat pr ..... run Indoflnlt.ly without adjustmentl. Incroal •• production of long good ••• hort goodl and .ho.t forming continuoul .xtrude ... .ANITARV ••••••• EalY 10 claan lubular Ite.1 framel glv, you Ih. ""llruly laliilary 3 STICK tllOO POUND LONG GOODS SPR.AD... exlrud ... Increa'.1 production whllo occupying the lamo Ipaco 01 02 Itlck 1000 pound Iproader. tllOO POUND .XT.. UD .... AND D ..V .... LIN•• 'or fn'ormollon ,.gam/ng fhtte and of her moJ.", prJc", now In operation in a number of macaronl.noodle plantt. occupying IIIghtly more lpoC. moterio' I ..fI"" and ofh" Jlrv/ctJ, wrll. or phon" than) 000 pound lin . .... · ~~ ...... -- " .' 1., John, who came to Ln Rosa 11 year ago, Tour at Delmonico In thl" l'ourse IIf our dl!\-t'lu(lml'nt HI tI\l' Gl · "r~. " fo:WUl~ .. I l:l'Ill: r .. 1 l\hlb_ new Iype lon~ goodll dryer. Only with I'askt:)" Hnd Villn'nl I}t-I>,,"lt'lIil'" "I had been a salesman In the Hatboro Peter J _ Viviano. pre!ildl'nt of Del Iheir l"C<'iprot:ol ('Uopcratiull wel'l' we n"IIII'1i ( :r:lln: plant. monleo Food!l, Inc.. Louls\'llie. Ken "hll' to Ol'ltil'\-C IIll' SI)lcndid IInal re An'iII I ):,\ I' ;,url 1',' 11 ' 1' K .. lt. of (;"tldl In Chlcoeo, J Olleph Ollto wos mnde tucky, j:l:rantet! J>erllli ~~ ion 10 CIl'l'nlont sults. I Ihlnk il is \\'l)l\Ilcr(ul Ihal WI' Foucl 1'1'1111111"' , A s~is t nn l Generlll Mnnn~er ufter hu\' MlIl-hi nl! ClImpan), tu ~pon~Ul' II lUur ha\'l' (ll'Uple in Iht· nHll'amni hll ,.; hll' s~ ~tikl' Vlllru" ","1 S':IllI.·y WIldt, "I Inl: lien-cd ns Office MunueN for two thruullh Iheil p];mt on MILY H tu ex ~Udl us Iho~e ill Dl'Imuuil'U Fu"d ~ , Inl'. Grol'I'I)' Slon' i'. ,~ IrII·t S: hihit Clerll1ollt'~ lall' ~1 dc\-clupments In years, whu will wurk dusl'l)' \\'I,h a IIlat'hilw 1.1'11 I\lpol il" "I 101":.1 Mm·"runi COIUl' lonll Goods r lid shOl'l lout cquipnll'nt nwnu(acturcr 10 till' l'nd IIlIIt equip pany : !letups, ment is perfl'('tctl and tlw l'llki"m'), \'1I'tor BUj.:l1i1 s "I .Jen ny I.,'c, 1111',' Buck Robbins Reti,os On view wus Clernmnl's inslllllalioll suu~ht by buth l!l uhlaim'd, H Ihi s trpl' Ed Sonl"II" of \"rar, FOIIlII~: Buckll'Y C. Robhlns, who hU ll Iwen o( n :WOO pOl'nd lung llolJ(l~ tlrl'l!r Ihnl of cooperatioll l',lIl he L'x p ,Ul~ l e d L. II , 'I'llIl r. .; lon, .11'. allli Mark B"I'IIII l1lurkelin~ "l'lIophunl' fol' 311 year~, I'e sa\'c~ one-third the ~pnce prc\'ilJludy thl'Ou~houl Ihe indu~tr ' Y our SUPI)li,'rs uf II.tl'Il .~ 1I.1;.t·1I1·ulli : tired from the Du Pont CIJrnpany'1i reqUIred (or n lono pound drYN_ Work 10 the industry wil hl' l'lw hled IiJ .11,· Fr('d Wulll,! lIt C, F. l\lur·lh'r C, .. .. - Film Department on MiI)- 31. III~ with il wen.! Clcrmont's (lres~ liiAIl lind de\-clop c\'{'r An'lIter impl'l'\·'!· p:m,'-: lIis lutest position - tmete relations spreuder nnd long co{)d~ sl!l'k relllll\-l'l' mcnts in llutullmtic equipIIIl'lll III ,111' .I"hn t .. anNl "r O . 1\, Mm';Il'uni CU1II- nmnllller-wus one of a series of selling und culler_ Also on view \\'u~ II shml net AHin uf til{' induli try it~elr ill il s P;I/lY : und promotionnl nllsignmenhi thnl be ~ ut prells nnd dl'),l'r cllpnhlc of f' !'Ilduc· oper:ltlons. Bill FI'I'st'hi of 1111\':' 1'11111 &. rrt !~ dll : ~an in 1025, jUlIt one yenr nfter Ihe firsl m~ 2-l00 pounds I)el' hour housed in the AI HulllB .. "f Hunn.: AlI,hollY Glolo eellophilnc Willi produced in Ihe United Allrho"y J. %,11 s:tme space formerl), requircd (ur 1000 "Tudll), thl'l'e arc no s('l'rcls IIhulI' tlll~ l' l . ~J . . ~-#/ o@IrI . -" _ . ' - JLl'. 196~ -----_. , t' ." .", I' .. ~: ...... , ·-A __ PR~DUCTION: 1500 Ibs. Per Hour V (bosed on dried production) APPEARANCE: Product free from white spots, bl~mishes, checking, uniform moisture content with a smooth Gold 8 en Color. DESIGN: Extrusion Spreader with famous Democo "Trade approved" single" Mixer. Cost steel extrusion block with four (4) bolt die removol. Full compliment of 80" aluminum sticks with stick return. Two (2) air chambers to Insure even air distribution. '. Demaco's revolutionary straight line finish dryer and ac- ,\ cumulator with no transfer from tier to tier. Separate humidity and temperature controls for pre dryer and 3 zone finish dryer. \ ·· ·•• G 20 hour accumulator. Automatic cutter and stripper. t l.t •."",, 1" thick aluminum skinned panels for the exterior to in- .: I sure desired drying conditions. '. . • i SANITATION: Come see how your o~ "a tar can walk thru entire dryer and accumulator to vacuum all ports and even wash all surfaces ). . with saap and water. , and'sanit";;.nl .. ) Now in production, the RD . . .~ . . ' In almost every point of cqmporison, Democo.. ; LONG GOODS shows a commanding lead over, competitive lines; 3 CONTINUOUS LINE , , for V. Lei Rosa & Son., Inc. Come See! . I De FRANCISCI MACHIIE CORPORATION ~ DEN,lACO' • ~. ~.,"" _~ . (""'o 45-46 Metropolitan Avenue • Brooklyn, New York 11237 20001500 lb. ShOrtShort GutCut Line ' I UUU,' II>. Phon. EVerg ...n 6-9880 . " 1000 lb. Short' Cut "'~~'. ·;:D". !1~~~~!~~~~~~;on, ~~j·cxiS".a; Direct Conning Sor'.""l.r!,;/l., - ·~-----~-- -_._----- . .' • --YOUR ' ~ 'GRO'CERY- ' DOLlAR (JOUGH BREAKER buket" with the earnlnp from 37 turen' and dlalrlbuton' net proftts. alit houn ot work compared. with &2 houn Their combined net proflt rale dedJned HOW TO KEEP required In 1952. from about & cenll at the colUUmer'a food dollar to leu than " conta CUI' __ YOUR Prico .,_ DoJIpcI rentl,y-otfaettlnl to lome extent the increaae In other price spread factor.. \ What dl)Cl the tenn t'prlce spread" VITAMIN ASSAYS a Modem convenience IfOOCI")' prod ROCERY Manufacturers of Amer mean to ),ou! "Price spread" b an ucts actually tranaler much of the work G lea, Ine., have recently distributed econom!Jt'l term which from time to of meal preparation from ,.our kitchen facti to the lady ot the house on food time make. newrpaper heaclUneL Very I to the manufacturer'a plant. Not too price., prtc\ tpread, and convenience simply, It b the difference between the foodJ. Here 11 what they say! many yean a,o, a typical homemaker price. tarmen receive tor raw qrlc:ul Back. 1n\ 1830, the ta.t pre-war year, spent about flve and one--haU hours In tural commodltleJ and the price con meat preparation for a famlly of four. American ~naumen apen\ 23 cent. of lUmen pay at the If'OC'eI'7 store tor the ~ii'G~ By uainl today'. convenience foodJ and their 8tte ~[ax Income dollar for food. produdJ made from them. Start right with Wallact I n.rnon'. quality (ont,.lI.d "N·_lchmen'" At todl1!' price. they eou14 buy the labo..... vinl kitchen equipment, abe In olber wonlJ, prico 'Pnad II pa.r. can accompliah It in about one and one ."a. Whether )'tu ,.teI h In powel" .r wafer form, NIA 81y .. ..m. oId.otJIl. """,riel for only 14 YCM.I unlftrm enrichment. c:enll of their much luau Income. menl for the added values provided by hall houn-a aavlnJ ot tour hOW'll per the euenUal aervlCH necesu.ry to da.r. With a uniform p""Ci, the newt Itep I. uniform o44Itlon. 1M Wit But AmertWll ac1ua111 are tpend brin, food from f .... to tobie, Whe.t NA FHdtr hat been proytel by oyer 30 yeo,. of ",III operotlon. ln' 18 cenia of their pretent after-tax stored on a fann baa no value to the Better WutrWoa Set It for a few OUM.I to 10 lb. per hour and II neyer vort ••• It income dollar for food. for which they fanner or the couumer. Only when It ,..... "N·Rld"n""·"" conN.lenlly, accu~elYI dependably. are ,etUn, new and improved food ::.!odem prottuln, methoda make It .._ -...... b converted into a uaeful fonn like poulbJe to capture and preaerve nulrl The right enrtchment ••• th. rt,hl 'etele,. Combln. th,m, and product. wblch are BvaUable In greater flour, bread. or cereal and made eon you (an', ml .. on vUClII'Iln allOY', varleUu and abundance. ThlJ 18 centa tlonD.1 vaJue. at the peak at fre.bne .. veruentJy avanable In a lJ'OCery .tore and flavor. Many prottued tood. today and warehou ...tock. In prindpol cltl ... 11 the Jowett percenta,e of Jncome doe. It acquire real value to anyone. 0fII". ~t4dt'6 ~ SI¥ are alia fortlfled with added vttar:dns IPtnt tor food by any people in the The facton which are included In price Or wrtte D.p'. H.122..I. 211 ••, St,.. t, Su ,,..elK. 11, C.IH. world at any time in h.lJtory. for load health. A few examplel are spread are .. follow.: COlt of reaearch, milk. bread, marearine and cereals. T,I_pho •• Deu,I •• 2·271. In tennl ~ .of total dollars. however, manutacturlnl, tranaportatlon, whole we are paylna out more or them fOf laUn" and retaIUnc. There are coat llvin,. In convenl .. WALLACI! a our food plU'Chaaea than we have In the enee fooda, too. For example: A pound paal But thi' dou not mean food prien of shened PC'" troun or caMed, COIIta have betnJ-rlaln1 aecordinlly. about 34 .:entJ. Boulht fnab, the ume Aval1able ,ovemment atat1aUa on equivalent quantity coati about 78 eents. lIuylag More the lovemment'. standard "mIrket Oran,e juice prepared from frozen baake'" of toodJ allow w to analyz.e concentrate eoatJ leaa than half II How do\we account for the fact that what hill hAppened to price spread and JACOBS·WINSTON we are .pendlna: more at -the grocery much u the aame amount squeezed at the tanner'. ".hare" of the arocery .tore? For one thinK. the family may be home trom tre.h or&n,eI. Devil'. food dollar alnce 1948. Fanners adualJ,y re- ' latler today. and arowinl children re cake made from a prepared mix plu. LABORATORIES, Inc. «Ived more total dollan from the aale quire more tood. Famlllel are alao up. one eU coats 45 centlj made from EST. 1930 of raw foodJ enterlnJlnto thll balket 1 JI1ldlnl their tood purchase. and buy "acratch" at home, It coata 80 cents. A In 11162 than tMy dId In 11H6, ThlI II Inl different and better tood.. Addl 14.0unce can of chicken frlcauee costa lionaUy, they are buying more lteml at 10 even \houp their 1082 "ahare" In about 41 centa: th& aarne amount made Con,ultin~ and Analytical Chemi.", ,pociali';n4 centa of each dollar spent by conaum.· the lrottry .tore which they used to from "scratch" at home coall 50 cents in all marlen ;nvolv;n~ the enmination, ptoduo- en for the buket wu lower, and the buy In other type .torea. Maau1ne.. more than 20 per cent more. lion and labelin~ of Macaroni, Noodle and B" price .pread "abare" hllber, than In ProductL cllarettes, .toc:klna', tooth pritc, beau 1948. In tact. beeauae more food of Leu W.... ty ald. and 10 on, all are now often hleher quality b now beinl 101d. farm· boulht with the "grocery dollar." It I. With modem fooda. too, fewer uten- en' total reeeipta trom the ule of raw l-Vltomln. and Mltierol. Enrichment ..... ay •. quite n.tural that we mlaht overlook 1111 are needed and there b Ie .. wute food produdJ have Inc:reued about 35 HAVE thl. polnL to be thrown away. Modem plckaae. 2-Ee8 Solid. and Color Score In Ee." Yulkl and per cent alnce 1848. keep the contentJ we and tre.her, and A Elf Noodl ••• Fo:Mi Prien 81abl. What hu happened JJ that price are more convenient for .tora,e on 3-S.mollna and flour Analy.f •• Food prices at )'our IUpermarket spread-namely, the coat of the added kitchen shelve .. PICNIC have been rr.markabJ,y .table In rect!nt value. of the elltnUal aervlce. to brln, B~ldel all thla.\ we can be thankful 4-lod.nt ond 'nllct In,.. totlon Inv ..tleatlon •• yean. Bued on the .tandard "market tood trom fann to t.abl~roae from 48 thaL the Food and DNI Law.. which MlcrolCopfc Anoly .... baaket which the lovemment use. to tenta In 1946 to 82 centa in 1962. Three f(!Od manufacturen support, uaure Get the macaroni story every month In the measure price trendt, price. at the IIro. tacton prJmaril¥ are reaponalble for that our naUon'. food IUppl¥ 11 tafe. MACARONI JOUIINAL S-SANITAIIY PLANT IN5PECTIONS AND eel")' .tore in 1982 averaged about the the Inc:reaae in the price 'Pread. Hlaher We can be thankful to the tood Indo WlllnlH IIlrOIlTS. aame ill 1958 and only two per cent labor coati, h1t:her tranaporUUon COlli, try for the bountUul selection of nu lWII,. IlIu •• for $5.00 above 1952, the yean our lovemment an" hI,her taxes ac:c:ount dlrectly for triUous foodl available to COIlIUIIlen, Add $1.50 lor Iorel." ...... use. tor price compartJons. more than 70 per cent of It. U the In· and. for the fact that American con Jomes J. Winston, Director The tlct that tood b a baraaln ahOWI .... dlreri etf~ of these three facton are aumtrl_ ~ purchue the .. tooda for The MACARONI JOURNAL 156 Chambers Street up even more clearly when related to Included. their ahare' of the inc:reue the lowest pen:entaae at intome' tP.ent current personal Inca meL The adually b even Iftater. for food IIQ'Wbere in 'the P. O. Box 336 New York 7, N.Y. Polotlne, lilinol., U.S,A, 60067 can factory worker in 1962 one major tldor in price spread world , the ,ovemment'a a1nce Iota-food manutae- • 31 " " 17 Iteml worth $10.8'1. Realon: Havtn. a General Mills sales stimulator: a li.t usually means vlllUnc more slore " departments, with marc exposure to Impulse-buying temptations. ' J ' ~ Boy leaves a~ the spice of the month. Cartens Carry Continuity MACARON I Folding cartons and lids with foil pnns stressing family identity are now being used by Diamond Ravioli Com~ SPAGHETTI pany of Laurelton, Long Island, New York for Its line of frozen lIaUnn spe cialty foodl. NOODLES Using packaging designed and pro dUHd by ROllout Lithograph Corpora tion of North Bergen, New Jersey, the , •••1 Moeoto"1 '"",yeti of Bedford Heights, Ohio, has brought out the first of Its ,rd, line includes ravioli with cheese, ravl~ signed folding cortons for lhe company', "Extra Fancy Twtl"" mocaronl, The cartons were oli with meat, jumbo sheU.. piz.za dtiioned and IllkoQrophed In tour colors by Unlled Slolli Prlnllng and Lllho;roph, Division squares, la.agna and round plua. of Olomond Notional Corp. "Diamond's old packaging," aald Paul Feria, vlH president, and Joseph 1)e Packaged Dlnn ... New Columbia Package Santi.. executive lilies manager, "'.ack National Food Product" New Or A. Zerega'. Sons of Fal1' Lawn, New ed a feellng of family relaUonshlp and leoni, Is marketing two packaged din Jersey, have just come out with 8 new did not carry over corporate identity nen, fettuccine and spaghetti, under "K" 140-207 Du Pont Hllophone bag from one product to another. We found the Luxury label. The 5U -ounce fettuc for their Columbia brand noodles. The thIs to be a merchandising defect." cine package Include's raw medium bog Is laid to lw particularly suited for ROSlotti'. creative and marketing team noodles and 0 .eporote mixture of white noodlel and macaroni because or the recommended the stablllzntlon of the and sharp cheese, butter Dnd season high durablUly It provides plus out design nround the trademark and es ingl. Preparation suggestion. include .tnndlng clarity, spurkle and prJntabll tablished logotype. Then they slmplJ adding garlic or SIlusagc. Hy. Cooking directions, recipes and a fled the design elementl by highlighting The OVl -ounce IpoghcUI dinner con premium ofTer arc printed on the bock the full color representation of tho tains row lipaghetti nnd acparale pock aide. product in use to .how it olmolt in Ufe ets of spices and chccliC. Both dinners sIze. Thus, the consumer obtained a orc available In 20 States In the South Lists Holp preview of what .he would be serving. Dnd Southeast and wholesale tor $2.65 Shoppers anned with grocery nsts Rossoul submitted the designs to o dozen. ~ buy more thnn those without, an Agri tachl.toacope te.ts to determine the culture Depnrtment survey shows. Of efTcctlveneu of the new corporate Prine. Pramote. 1,292 customers in supennarkets in Identity as opposed to the old and to Twa Now Sauc•• New York, Ohio ond Nebro.ska, only competing items. The test re.ults indi Prlnei! Cacciatore Sauce and Prince 35 per cent used .hopplng Ii.ts, but cated superior Identification, better Cheese Spaa:hetti Sauce have been in they bought an averuge of 20 Heml visual communication and higher pack troduced at three po rUes for food trude worth $12.'11; \hose without lilts bought age retention and rocan. executives and food editors In New York, Octroit and Hartford. They will bP. plu~l:ed by the new Prince Spa ghetti Minstrels. The minstrels are the creation of Stan Freberg, well-known mosler of something to noodle over the "soft sell," whose I(!nsc of spoof ho~ delighted millions over the years. More than one million 01 these colorlul unIque lolders produced by General Mills have already been dIstributed by the Macaroni Industry. This colleclion of plain and fancy menu entrees from the famous Belly Crocker Kitchens Souc. Pramotion includes helpful tIps for tho preparation 01 Macaroni Foods. 11'5 been a roal "housewife·pleaser" In thousands of Itonu Packing Compnny, Rochester, American homes. New York, Inunched t1 nine-week "Bar General Mills again oilers this prime sales booster. The convenIent size meets your merchandising requirements becue With Rngu Spaghetti Sauce" pro and tendaUself to easy filing 1M tho housewife. And, the folder is center-punched for use of grocers' shelf hangE' . motion In May with ads scheduled in and It will lit standard slzo grocory shelt racks. 37 newspopers In tht! easlern portion of You get these outstanding recipe folders at less than cost-approximately 1t each-and your brand name and com the United Stntes. pany addrees can be impri nted for only Xt oplece edra in mInimum quantitle. of 5.000 . , The larger ads, ns well as ods in re To order your full color Macaroni, Spaghetti, Noodle recIpe loldor, see your General Mills Durum representative . glonnl editions of the July Woman's Dny ond the August Family Circle, of orwrile: fer (I pall' of "Green Thumb" garden gloves free for three Rogu spaahettl sauce tabu:.. IiI NIRAUIIUS '.. laUoaal Macaroal Week DURUM SALES MINNEAPOliS :~ .... 1,.'4[SOT A. .. (',ctolt!t1' lS·U ral Mills sales stimulator: o I " 1 \ ~ to noodle over fold,rs produced by General Mm, havo already been distributed by and fancy menu enlrell from the femou. Betly Crocker KUchen. Macaroni Food •. It'e been a real "hou ••...,U.·pl.aser" In thouland, of Th. convenient elle meet. your merchendl.lng requirements thoh.oIJlo,.'lo. And, the iolder I, cenler-punched for use 01 grocers' shell hanger. <.J!\lIjo.• .;.:., than cOlt-epprollma\ely 1# each-and your brand name and com· eltr. In minimum quantltl •• of 5.000. Moi:ar"nl " Sp~,~ ~ .,"" Noodle recIpe tolder, tee your General Mill, Ourum representative IfIlWIIIUI~ ~ ( DURUM SALES ., MINNEAPOLIS 2t. MINNESOTA · .)-.' I ral Mills sales stimulator: \l • -) •I, • )· ~._ . ng.to noodle over the .. coloiful unique tolder. produced by General Mm, have .Iready been dlatrlbuted by collectlon of pl.ln Ind fancy menu .nlrees from the famoul Betty Crocker Kitchen. preparaUon of Macaroni Food • • It', bee" a re.1 "houlewlf.-pleaser" In thouunda of . • : ". boolt.r. The convenient ,Ize meet. your merchandising requlrementa h9u",wlllf •. And, the folder I, center-punched for use of grocer.' _hell hanger. fOld'''~:~~]:~~_ !fE:~ellra ,~I~: :::~:~~:,~:\''~'~::~;~:ix:,~'', ,our brand Rameand com- M. Ciircinf ~~pllgh.ttl. Noodle recipe folder, see your General Mm, Curum repw.entaUve ) 1 I .c!1 . I III(UUICUI 'c . \ ., ' . '-.,! • COMPLETE DINNER SALAD CHIPPED BEEF CASSEROLE All ilUpirotiora f", lux .ummu de". .•. tkliciou. This is rrolly di/fn?nl! You. it aMad end mcu: HOIV TO COOK MACARONI, SPAGHlITTl, AND NOODLES eM MIlisfying CUly time of year. at dinner tiIM. ThDy'. (I 110",", too ••• 0;11'0 1. Using 7 or S-oz. pkg. macaroni. spaghetti. or noodles (about 2 cups), follow nutrition for tM femily. 2 cups cooll.d and cooled 1 manufacturers' directions or drop gradually into 3 quarts boiling salted water tb.p. grated 10Yil-oz. con condenMd 1 cup uncooked elbow elbow mocorclrli (J cup an/cn (1 tbsp. salt). For larger amounts, increase water and salt proportionately. cream of nIIIShroom macafOfti t """"""'I tlHp. mincecf % lb. dried beef, cut in 2. Cook uncovered at fast boil; stir OCC8l!Iionally to prevent sticking. Cook until n t cup diced CUCUmber panley ""'P 1 cup milk tender but.till finn (ID! time on pkg.). Test by cutting piece with fork against -I YJ: cups cvbed, lefta¥er bihHlze piecH lA cup rncJ)'OIWMIiw 1 cup processed (if dried beef is kettle. When done, strand cuts easily. cooled .,..ot Ichicbn. Yz hp. sah veal, etc.) American Cheddar O'fflrfy salty, pour 3. Drain. If macaroni ia to be uaed in hot dishes. dot with butter; aerve immedi. 1,4 hp. pepper ct.fle, cut flnety boQ."g wot ... Q'f'er it ately. If uaed. Cor salad rinse with running cold water. labout 1,4 lb.) and droin weU) Combine all incredienta; toea topther until 3 tb,p. finely chopped 2 hard-coolclRd eggs. blended. Serve on lettuce. Garnieh with additional EASY COOKING METHOD ...... r~d chopped panley and paprika. if deaired. 4 to 6 FOR MACARONI, SPAGHlITTl, AND NOODLES M!11Jinp. Stir eoup to make a creamy COl1BlateDCY. Add milk. cheeR, onion, uncooked DI8.C8l'Oni, and Less water means a smaller kett1e-. less watching, avoids danger of overcooking- Note: Salad may beaerved .immediateJyorchiUed. drie..J beet. ~!:!d in qp. Turn into buttered. l !i 8B8lU'eS pe:rCect results.. .B-o~ can "'mon. £laked maybetuediDplueorcoobd qt. baking dish. Store covered in refri,erator at _to 1. Uaing 7 or 8-oz.. pkg. macaroni, spaghetti. or noodles (about 2 cups), foUow Jeaat 3 to 4 hoUl'1l or overniaht. Heat OOl"n tQ 350" 1DllJlwacl.urera' directions or drop into 6 cups rapidly boilinr. !'I"lted wntor ( .4 tep. (moder.. Le) . Bake 1 hourulla'ltll!nod. 4 to 6wn:if168. salt). Bring back. to rapid boil. Cook, stirring constantly 3 minutes.· 2. Cover with tigbt-fitting lid. remove from heat. and let stand 10 minutes. 3. Drain. l( used in bot diahes. rinse with hot water, dot with butter. eerve im mediately. If U8eCl for ea1ad. riMe with running cold water. SPAG!lml Recipes ·For thicker walled produd:a. such as Lasagne OJ' Kluaki noodles. etc., uae conven ITALIAN SPAGHETI'I QUICK ITALIAN SPAGHETI'I tional cookin, method. Follow manulacturen' directions. WITH MEAT BALLS 1 smoll oniorI. chopped 8 fit 1(H)z. can """"-oom TIPS :w Ib. ground beef 1 doote gortlc" cut fine I tbsp. hot fot spoghetti sovce • ~ lb. ground pork Y.r cup milII lb. grcMId beef 7 or 8 oz. unc:oobcI .If spagh.ttI iI left wt.oIe, plaCti OM end in boiling water and, as !My soh.." graduoDy coil the", YJ: around ..ns. until fully sub.,..rged. I cup fine dry bread 2 e;;.. !Maten 8-oz. can tomato spaghetti avmbs I Va hp. salt ICnICe (1 cup) • Spaglwltti GrId fftOCGrOftI are of their best when slightly chewy-do not 0\'e1"COClk. Y.I cup tlfoted Parmesan 'n tip. pepper • For hot coaerde d"1IIhet,1.IIIderadl rnocoroni slightty linee rno«Ironi is cooIIed more wfIiIe balUng. cheeM 7 or 8 oz. uncooked Se.uUi chopped onion in bot (at. Add crouad beef and brown. Stir. in tomato MUce. muahroom • MClC'Qroni _ spoghetti dovble in ...aIume when coobd, noodles .-.rnoir; the so.,... I tbIp. minced ponley spaghetti Auee, .nd onion. BriD, to boil; reduce beat. • Mocoronl, IpCIgt,ettI. fit noodles ore best when cooked ivJ' before MrYfnv. Mis aU inp-edienb ucept .pa,hetti )j,hUy and aimmer 5 minutes. Remove from beat. Cook , ahape into 1- balla. Brown meat balta on all aides apaghetti .. directed OD pqa 1 . Drain. Pour the in hot f.t. Pour 011' r.t .. it coUecta.. Add meat hot ..uee over cooked .pa,betti on hot platter. belle to Duee 20 minutes before DUce ~ done. Sprinlda with grated ah.up American or Parm.an Cook .paghetU .. directed OD pa,e 1. Drain.. cbeme. Serve immediately. 461!taD'OU WI"CIu.... Serve on warm platter topped with Tomato MACARONI Recipes Sauce (below) and meat balla. Serve with grated Parmeu.n cheeae. 1/ to 6 ~inp . OLD-FASHIONED MACARONI AND CHEESE .\ TO ...... TO SAUCE Va cup chopped onkln HZ. con tomato post. 7 or 8 ...z. pllg. uncooked 1 ",,:.wl , 1 dcwe garlic" m"-d 1 hp. bosil etbow IftOcaroni 12 cups) \II tap. pepper .•. 3 tbap. oGve otI 2 ttnp• •minctd ponJey .;.. 2 cvps cuM.rp Ihorp praceued 2 ...... two no. 2 COM tomoton. 2 tip. tGlt ..~ _IY,' ""-IIY, IbJ po ..... rubbed Itwougb line !4 hp. pepper 8~ can tomato ICnICe ~ cup wert., (if Heat oven to35()- (moderate). Cook macaroni .. -,.,1 directed above. Place coolr.ed macaroni. cheeR. SauUi onion and garlic untO yellow in olive oil t C1p mincH onion 1 tIp...,.,01' ult, and pepper in alternate layen in buttered CHICKEN-MACARONI Add rat o( ingredienta. Simmer over low hat % cup rnIrod green pepper 3Va cvps cooled ohloq baJtina d.iab. lUi :II: 7J.S .:II: Bit. endin, 1 bour. 1 cvp srlCed muWooms with laYer a( cheeM OD top. Pour millr. over all EN CASSEROLE 3 tbsp. hot drippings (no. 2Y.a can) Dot with butter. Sprinlr.le with paprika. Balr.e -"""" 3 cups cooked elbow 1 cup sliced conned 1 Ib. ground beef 7 or 8 OL uncooked 35 to 45 ",i.mda. untO golden bnnnI on top. 2hp. .... spaghetti Serve hot from baking diab prniabed, if deaired, macaroni (I Va ClIpS rnudwooms QUICJC SAUCES uncaobd) !4 a.rp chopped with penley.prip. pimiento.tripa. pepper rinp. . ~ For Uneltpected company or quick ram Heat oven to 3SO'" (moderate). On top or raDP etc.6~. 2 cups gt'Oted American pimiento ...... ; .1 ily meala why not try BlOme or the com ..uU omll, greeD pepper, muahrooma in bot Cheddar dteese 1 con cream of chidI .... mercial DUces with your hot buttered drippinp until oniona are yellow. Add ground wiLl Tomczll:la and Tomato &uu:e: FoUow recipe 1 Va cups cooled C/t-vp ~ plus enough beef and cook until browned. Cook apeahetti .. aboYe-except 11M 8-oz. can. tomato ..uce and macaroni•• paghetti, or noodles? Exam cNck.., or 12-oz. con milk to make 2 ClIpS plea: meat and gravy, meat baJ..la .nd directed on pap 1. Drain. Add re.t or inp'edienta lID. 2 can well aeaeoned cooked tomato. (cut and beat. Pour into well greued 2-qt. baking up) in placeo(the two cupB millr... Adel the tomato Heat oven to 3500 (moderate). Mis: all incredi Il'Bvy, chicken rric:aaaee, chicken .. Ia kin" apa,hetti MUces. diah. Sprinkle with grated aharp cbeeae. Bab 30 -.nee and c:anzwd tomatoM to top layer o( maca eDb together. Pour into buttered 2-qt. bama minute.. Serv6 hot, prniehed with criBp bacon mai; top with remaininc cJJee.e. diab. Bake 60 mUwta. 6 to 8 BI!nIin,p. and panley .prip. B .,,;i~ . P_l Page 2 .~ 'Ef c -.....~ •=.... • I - ,,- - I ,, ' ..... ~---. GENERAL MILLS AND THE MACARDNI INDUSTRY partners in progress ' General MIll. has continually worked with the Macaroni .Macaronl.Spaghettl.Handbook.Temptlng Main Dish Indultry In cooperative programl aimed at Incre.llng Recipes conlumer macaroni food usage. These objectives have .Sll Macaroni Reclpea Typical of Geographical Area. been achleve~ In· several waYr-': Macaroni U.S.A. , .Saucet/Qulck and Easy-B delicious cuiline nuce. 1. The Intarnatlonally famous BeUy Crocker Kltchenl have for macaroni foods ,~ developed many new recipe. for mac,ronl fooda-Ipa· Seven pages 01 the Belly Crocker Picture Cookbook are t ghetll. maceronl and noodles. Many hou,ewlves pertlcl· devoted elcluslYely to macaroni food recipes. Estimated pale In the Betty Crocker taste-testing programs. and In dlstrlbutfon lor all thesa Cookbooks Is nearly 13 million. this way. have helped mako available an ever InereallnQ.. varlely of macaroni recipes to American tamlllea. • 3. General Mills workl closely with the Maceronl Inlll· lute, the DurumWheal Institute, Crop Quellty Council and 2. Ever .Ince 1928. conlumer Interest In mDcaronl prod· other groupl to IUpport the many promotions dellgned Uctl has been stimulated In many wayl. Genera' Milli hal to broeden the merkets for Maceronl foods. furnished Icorel of BeUy Crocker reclpea to nallonwlda 4. To help provide the tlneltsernollne end durum Ilour •• nowspapers, SpeCial radio broadcasts by Belly Crocker Ganeral Milli annullily conducts a Durum Whaat Survey haye been devoted to macaroni. spaghetti and noodlel. of eech new crop. We work cloll1y with grain buyers General Mills hea published flye recipe tolder' tor use by and technician. to develop Durum Semolina and Ourum the Macaronllndu,try. Many millions of Ihese are now In Flour, 01 hlghelt quality for the macaronllndur.lry. consumer cookbooks and recipe lI1eaall over the country. General MIUa.logether with Ita PARTNER IN PROGRESS. The folders are: the mecaronllnduslry contlnuel such activities at the.e .10 Main Dish Recipes tor Spaghetti. Macaroni and to aanerally broaden tho market tor the moat Ye"al\le of foods: macaroni producta, Noodlel • Mactlronl·Spaghelll and Noodles-Good and Easy Alk your Durum Salea representative for further Informa· Macaroni DI,h Recipes tlon. or write: MACHiNES ZAMBONI .-' lJ OFFICINE MECCANICHE ZAMBONI BOLOGNA VIA CIMABUE 15/15 .' "IIMlINUJ INOUSJ'''''" MAc;MOHI .AAHttt .. DURUM SALES MILANO. LOO TIlIeANINI , • UL ~ . '. ,i:_ ,¥iji';,;'."Li.!'I MINNf50T A J ------. ... -...... -..~ - _._---. ,. stOte display." The machine CDn flll and package noodle products as tightly as Perfection. t. the opentor desires, but at Perfection, packages are kept rather loose; so more ELL a manufacturer a packagln, products w1l1 8t onto store shelves. S machine which triples his output. "We have nearly doubled our shelf Is ncarly trouble-free, and can handle life for the whole line, and find this new his entire tine of producll: then chances style pouch-package well accepted by oro you'll soon seU him another one. : a:toeers and housewives. And the seal This Is lhe altuatlon at the Perfection Ing process couldn't be better," Borrelli Macaroni Company of Fresno, Cali added. "We have hod absolutely no tornia, where the owners are mighty leakaae and only 8 hanc;,tlll or returned happy with a pouch packaging machine packages In the whole year," he IBid. called the Hayuen Expand·O-MaIIc. "Breakage 01 these fragile products "We are considering purchase ot an has always been a big problem, but this other Expand·O·MaUe,H saya Bob Bor machine has completely eliminated relli, vlce-prelldenl ot the temili-own breaksie. In fact, until thl: Expand.O. ed-operated firm. "We have had' thll M.tlc came along, thero ... ·a. never a maehlne tor a year now and It hal good egg noodle pack~gln£ machine on performed perfectly. Thero have been the market," stressed Borrelli. no breakdownl, and other than nonnat Jubricatlon, maintenance has been Ear 10 U .. nearly zero," he added. Borrelli said his emplo,ycos tound the . Borrelli explained that when the finn new Hayssen .urprialngly simple to decIded to replaee ill old hand~perated operate and that adjustment. for regis machinery at Fresno, anolher automatic, tration 01 poly fllm and weight set· packa,ln, machine was tested in the tlnls handled with ease. PackDic·.lze company's second plant at Oakland. "It ehana:eover requires only about 5 min H...... HI ..4 Inlo the hopper on the right while free flowing produ(ts are delivered looked alriRht, but we tound the Hays utes for tube swltchlna:. Calibration Is dlrKtly to the scoles through a (hute from a supply hopper on the lloor above. sen setup Jell expensive and tar more excellent and the machine doc. not ro fiexlble. This ftexlblllty,'; he added, '". quire constant aUention. There Ia no I. Important to a manufacturer In our exposed danger Iinee movlna: ports are Trlangl. T.am. Up that Fr. Heller wilt manufacture Trian field, and particularly advantageous to safet,y-protected. "We sel the unit: then With H.... r gle'. newly Improved bag machines for the Imall manufacturer who can pack practically forget It," declare. Borrelli. sale outside of continental North aie two dltrerent weight packagel 11m The Perlectlon Macaroni Company Triangle Package Machinery Com America. pany, Chicago, announced it hal li ultaneoully. B,y packaalng our full Une was formed In 1920 by Alfon.o Bor Fr. Hesser, recognized as one of the 1 of egg noodlel, and other macaroni censed Fr. Heuer of West Germany to rellI. The,y make about 110 product., world's largest manufncturer of paek. product. on one machine, we save over ranging from bow·t1e to laaagne, and manufacture ita single and twin tube $10,000 each year." Borrelll flaures his ! baa: machine!. aging mnchlnery, Is localed at Nau· are one 01 the few companies which helmer Slros,e DO, 7000 Stuttgart-Bad, machine does the work of three penoJU. manufacturo a complete line of maca In making the announcement, Walter CannataU, Germany. .Reaalined to other jobs there, ~ theae roni, spaghetti and noodles. The firm, P. Muskat, vice president-sales, sold -\ woriteri elhnlnated the labor factor in which .tarted with nine employees, 0"" Ui"e't-per unit packlilna: cost. now has 65 ful1tlme workers at the +)~. .; . . TripI. Output oriilna! Fresno plant. Production here auppUes the San Joaquin Valley area. Borrelli saya the machine has tripled Another plant In Oakland furnishes his packa,lna: output, and solved a Jona: macaroni products tor Northern Call· ...... howl off mo(h!,... thol hondlc.~ 011 of hll pcIckoglng. standing problem of the slow packaa: fomla. Ina: speed. for egg noodles and other "hardAo-handle" products. The unit on the scale lI)'atem. ''The conveYOR ted polyethylene fUm pallO. over form operatina: In the Perfection plant pack· run uphill to atring out and lOp&rate Ina: ".houlden" and down the tube into Doughboy Expand, to Turk.y, the noodle.," he explained. In addlUon, ages 45 elaht·ounce packages of eli position to receive the prOduct. The DOUihboy Industries, Inc. of New noodles per minute, 38 twelve-ounce overhead rake. breakup and atop lara:e back 11 aealed by a ''platen,'' and the Richmond, Wisconsin hal announced packages In the ,,.me time. Free-ftow clumps from reachina: the scales. top and bottom teal. aro made In the purchase 01 the production facilities The other free-Rowing "cut" maca· Ing products, SUCh as elbow and salad "Jaws." "The Haynen maehlne seals and Duets 01 Faribo Turkeys, Inc., tI macaroni, are packaged at a rate of 115 ronl produclJ are fed directly into the the poly·type 81m fI,ht at the end with Minnesota cooperative with annual scale pans from an overhead .toraie one.pound packaiel per minute, 55 no wa.ted 81m after the leal," remarked sales of $20,000,000. twenty·four ounce packages, and -49 ' bin. Borrelli. While h. UHa poly ,Um ex. The co-op, which haa been in ex two-pound units a minute. AeaalKf Good elusively, the Expand-O·Madc hal an ialenee since 1047, haa turkey process· While all 50 productJ are welahed by BOrTelU says that the Hayasen teed InterchBR.eabla sealln, II)'stem whleh ing plants In Faribault and Madella, a Hayssen scale feed system mounted prevent. underwel,ht packate. from easily .witche. to handle cellophane. Minnesota: hatcheries in Rochester, on top of the machine, a special pin reaching the market because the leale. Borrelli previously uaed cellophane Minnesota and New Haven, Iowa, and belt conveyor system Is used to carry w1ll not dump it they are not flUed with with hi. old machinery, but tound more several turkey breedln. farm. In the noodles and other hard·to-handle prod the proper amount ot material. He said, economy in the poly ftlm. Rochester area. ucta to the scalt:s. A.8. BorrelU explains "You're sure that aU the product ,oe. BorreW flnds hi. entire Une ot prod The acquisition, bluest of it, kind In it, "Noodles tend to brid,e toðer down the tube tor packailn, because ucll now have a more uniform appear the hiatory of the turkey industry, In making them difficult to weigh aCCUJ' an air pluna:er releasts In¥ product ance. "Before We obtained thll machine, volved a purchase price "in exceu of ,. ntely." This .peclal feed JOlves the that mi.ht stide to'elhu.... without lOme of our were lon" othen '4.000,000," Edwin J. Calhmon, (lresl- problem by havina: a separate pin belt breakln, it." If, short "But .. ,.o,.\'we '. deat of Doull>lN)' said. con\'eyor and a separate series of pana Onee the product la welahed It 11 feedini each of the tour headl dumped Into tho lonnln'-tu..... Roll- • , -< 37 from 5000 to 50,000 Ibs. per day a complete line of continuous and automatic equipment to meet every capacity requirement for the production of long, short and coiled goods . • Don. INGG. M. G. BRAIBANTI & C.S.p.A., MILAN-LARGO TOSCANINI NO. I_Tel. 792.393 IThree lines) 780.931 (Three- Line.) I SOLE AGENTS IN THE U.S.A. AND CANADA 1 LEHARA CORPN., 60 EAST 42 ST" NEW YORK 17, N.Y' tTEL. NO. MU 2 64071. ~ JULY. 19 6-' 31) ...... -- - _ . - -._----, . .... ", " '. - ClASSIFIED ~, AIIY1aTlSIMa lAm .,...., ~ ...... ""'" .".1&11_ ;'I"\:j' ',-' _ ·_W_A_Y_B_A_C_K_. _W_H.....;E_N_" _. --I w...... 7. c...... , u.. 40 Yean Ago 10 Yun Ago • "In union there I•• trength." Enthu~ • The macAronllndu.try tood advisory INDEX TO .Iol m was enQendered at the annual committee met wllh official. of the War ADVERTISERS eonvcntlon held at Niagara Fait.. Pred· Food , ~, dmln I Jtration Just prior to the ...... , MIISMtt DI.hlo., G.T •• ••. ___ ....21 dent Henry Mueller lo,ically reasoned indu. trJ' convention. They were told that a atronl trade wociaUon would that . up",Ue. or durum were .ufficient ...... Mlldll,.." eo".,.,I...... _22·2J present a better image to the Govern· to taka care or all expected neecb: A_D-M h,._ De,.rtM"t ...... _ ~ _. . l' ...... c. eo".,.tlo" ...._ _ ... _ .. _...... 7 ment and allied trade. and 8 .hI.her cheese W8I expected to be In greater PACKAGING NEEDN!Cr llallC.a', M.dll•• J1 . landln. In business generally.l lupply, but the supply ot cOmJ,ated SIt., ... __.. _.. _ _.. 1,.IN"tl • c-,..r, M • G. _.. _._ J"J, •\ ' • Among the resolutions adopied at contalnen wu critical and no Immedl· Cltn".. ' MIId>Nto c-,..r, hu, _ ' ·12 the meeting were condemnation of the ate relief expected. ., "",.._1 Mod.I .. " Cotporotlo. _ 2 ..2' BE AHEADACHE •.. " we or artlftclat coloring In macaroni - PreiJdent C. W. Woite, re-elected fOf .,..,...... , '''1I1tfIot, IftC, _ .___ 21 product., especially noodles:. Uniform- a third tenn, .tated: "We should be a ",,.1 MUll. 1M, .-':"'__ . __JJ .J. Ity in food law. WBI called for to serve marchini-forward Industry, wllh our ....,..t ..... , Mill., C-,..r _Co,., IV Ju. tlce in inter-Itate and lntn-.tote head. uP. a .ure .tep with 'Prinl and J.c.. W ...... LoN...... lac. ,._ J1 commerce j Members were uried to re- bounce In.JL" • Me"'rI • s..., I.c .• D. _ ... _ _ _ • 17 port all promotion scheme. to the AI- • Slack filled packagel were under Meat,..1 J ...... I _ . __. _ _ _ II .oeiatlon, . 0 they could be reported scruUny, and Direetor or Reaearch ' ...., H. & M. _ ___. ___ II objectively. B. R. Jacob. warned manufacturers to , ..,.., c-,..... '1M, MUll ___ I - The feulbUi ty of macaroni clubs wat.:h their itep...... LJettee,.,.. eorp. ... t __. ea.., II around the country was to be conslder- - At the convention .. t the New York U.Jt" St.tn 'rlatlot • ed for pCriodle meetings of local or er, Mn. Vir, Binns Clarahan, publicist. Utht,.,.. ___. _._ ..c..., III dlatrlct m nufaclurers to dJiCUu local gave leven Inaredlent. common to all WolIN •• 111,..., I.c. _____ JI mattera. succeutul publlclty program. on food 10.... 1 Mlle .... . ___.. ___ II producta: (1) lOund research: (2) home 30 V.. n Ago economlClj (3) a start with the fiSM Swlu Con ..ntlon peoplo: an Intelligent approach to • Louis S. Vagnlno of the AmerIcan C.) The Swiu Macaroni Manufacturers Beauty Macaroni Compnny In St. Louis thouaht leadenj (5) goad prou tela· Auoclatlon, Verband Schwelurllcher tions; (6) goad Indu. hy retatlon.; (7) a wal elected president of the Auocla· Telgwarentabrikanten, met In conven lonl-term plan. I tlOD. tion In early May In the Ca1lfomla ot • The conference in Chicago wal well ~ 10 V.. n Ago Switzerland at Motel Loione, Lake" attcmded. to consider the many prob - A Hoskins Plant OperatiON Forum Maggiore. Greetin •• to their American lems under the Macaroni Code. was held at Northwe.tern University counterpartJ were sent by the Chair· i • The durum millen announced that In Chicago tn April and at the St. Fran man, memben. and ExecuUve Secre- only.two arade. of semolina would be cls Hotel In San Francisco In May. Sub tary. milled for m'aearonl: a standard grade Jecta covered Included plant morale of hlih quality, and 8 fancy grade for and management techniques, getting exceplionally high quality. alon. with union. , bulk flour handUn. • Salel below COlt were condemnNl by maUera, and building JanUary equip Gf!orge Carlson, NRA deputy. He said: ment. "Any efficient member of your Indwtry - In San Francisco, an AIIodation din know. hi' cost. of production and sell ner meeting was preceded by a recep Not when you deal with packaging people who have already solved most of the problems In'l expense. If any member does not tion held by General Mill .. that plaguetoday's macaroni manufacturer a Whether y·,u need new package designs know hi. cost" It III time for D 1000 • The DevU. Lake, North Dakota, that spark sales on supermarl(et shelves . . . delivery schedules that defy clock and housecleaning," Chamber ot Commerce aponsored a th ~ • D. R. J16CObl , Washington representa· Macaroni Fe,tlv.t June D and 10. The geography . • • or help In upratlng the speed and efficiency of your packaging hne . .. ask tlve, reported. agreement from all man· NaUonal Macaroni In. tltute lent Wit· us to help. 0 Chances are we've already relieved the headache that's bothering you for ufacturen to eUminate the production )lam Gosy, head cher at the world fa· somebody else. of sub·.tandard macaroni products and mou. Shennan Hotel, to prepare spa to tighten labeling standards. shell! for the affair. UNITED STATES PRINTING AND LITHOGRAPH JI DIVISIDN OF DIAMOND NATIONAL CORPORATION Suc".lful! Fr.. Film Nowl EXECUTIVE OFFICE, NEW YORK 17, NEW YORK Wh/ a The Ladles Program held In The Scholastic edition ot Free Film OHlu11 Allintl • B.lllmo" • Benrlr Hili •• BOllon • tllle 'ID • Clnclnnall • Cleve conjun. tlon with the 28th Annual New. haa been mailed to over 4ti,OOO lind • D,lIn • Detroit· Lout.wllli • Ml1w.uku • Mlnnupoli •• Hew YOlk • Omlh l PtlIi.d.lpllil • Pltllblllih • Portland· an F,.ncIKD • 5111U •• 51. Loul •• Tu lu Meetln~ of the Wisconsin Electric high schooll by Stertlng Movie. U.S.A. Cooperative. In it "Durum, Standard or Quality" 11 Why ? Because of IUrprUe package. offered u a 30 minute tum In color. prepared by the home economics de Rated "superior" by the educational partment. Mn. Marian Swoboda write. consultant or New York City Depart· her thanks to the National Macaroni this film .how. the Institute tor their partJclpaU~n . _ She say. : "Your recipe folden' ~ 'Ma~ronl Makel Your Party Menu' a real hit." 40 - -- -- . ~----- " l• '. " Portrait of an Ultimate Consumer! Here'. a pIcture of 8ft "aper!" about 10 test a ured by the degree of CUllomer aatW.etlon your macarom product. He'B the fellow you want 10 macarom produeta dellver. pI ..... for heil typIcal of the thouaands of con· Let International Quality Durum Produele Bumen who .... the final jude" of your product'. help you please your Cllltomen. appeal8ftd acceptance. To WIn lila approval. you .tar! with the flneat inpedlenta and ...rclJe the ulmoet care in mBDufacturin, to inIIIre a product ofwblcb you can be proud. LIbwIae. we're proud of the lnsredleDle we +. .... i ..._nlllllOIIIII auplJ\yyouand tab every care 10 _that they're • ~ I II t N G t:!>M rA N Y INC. the a-t Our like iI --. mllIed. auCOlll, youn, 1 ~ • 'l.-*.' ' - GIn""