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With Authenticity

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With Authenticity full line brochure Tap into the Power of Barilla® Marketing Tools For more information on our points of difference and how Barilla can boost your performance, contact your Barilla Representative. Ask how our segment-specific programs and foodservice recipes can help you. Over 100 recipes available at www.BarillaFoodserviceRecipes.com Signto keep up up! Quality starts Sign up for Barilla’s quarterly e-newsletter and start receiving up-to-date industry news, trends and offers. with authenticity For further information contact your sales professional or call 1-866-349-4386. 3/2014 Item # 26893 © 2014 Barilla America, Inc. Choose the Pasta Leader That Keeps Quality on the Menu. Barilla® Keeps Quality on the Menu – Let Us Lead the Way When it comes to pasta, quality is central. Which is why Barilla ® – the leading brand of pasta in Italy – is a favorite of foodservice chefs. They know Barilla’s full line of versatile pasta keeps quality on the menu — whether it’s for restaurants, cafeterias, commissaries or other operations. And today, having affordable quality on the menu has never been more important. 100 95 Total Brand Barilla® Campanelle 75 Awareness 69 Pasta menuing is up 1 51 50 26.7% since 2005 % 50 34 30 25 22 17 13 0 RONZONI CREAMETTE MUELLER’S SAN GIORGIO AMERICAN PRINCE DE CECCO GOLDEN BEAUTY GRAIN Based on a national study of 1107 consumers, Barilla ® is identified as the most known and salient brand nationally, unsurpassed in total brand awareness. 2 Barilla® PLUS® Rotini A Family of Culinary Genius Since 1877 From humble beginnings in 1877, Barilla® has been led by four generations with a shared passion — producing the highest quality pasta using superior durum wheat. Today in Parma, Italy, Barilla operates the world's largest pasta plant. More than 3,000 tons of pasta, in over 170 shapes and sizes, are produced daily, to our exacting quality standards. • Best-selling brand of pasta in Italy and in the United States • Rates highest in "brand you can trust," "highest quality" and "authentic Italian" among many other categories 3 • Consistent upward growth in foodservice 1. Mintel Menu Insights, 2012 2. U.S. Pasta Brand Health Topline, Wave 14 (Aug. 2011), N=1107 replicating national demographics 3. Internal Sales Data Our Unparalleled Portfolio of Pasta Brands Offers a Great Foundation for Any Dish. Superior Pasta Starts with Superior Wheat Superior Barilla® pasta outperforms some other pastas Barilla ® semolina pasta is a culinary foundation that allows you to which can stick, clump and break easily add excitement, variety and great taste to any menu. during the cooking process. • Made from our signature durum wheat, known to cook perfectly • Holds shape and texture better for more consistency and less waste • Resists sticking, clumping and breaking • Available in over 40 cuts, including 3 mini pasta cuts, for ongoing menu variety Dial Up Protein and Nutritional Balance with Healthy, ® ® Delicious Barilla PLUS ® ® E R F O R With BarillaT T YO PLUS protein pasta, you can create great-tasting, balanced pasta dishes. E U B • Provides 40% more protein from ingredients, including chickpeas, lentils, and egg whites – with less fat than other protein sources • Contains four grams of dietary fiber and 200 mg of ALA Omega-3 in each two-ounce, uncooked serving. Barilla® PLUS ® is a natural source of the essential fatty acid, alphalinolenic acid (ALA), an omega-3 fatty acid derived from flaxseeds. • Helps extend budgets as a lower cost protein option • 54% of consumers are trying to consume a certain amount, or as much fiber as possible, and 48% do the same for protein. Barilla® PLUS ® delivers on both in every serving of pasta.4 • Available in 2 Bulk varieties: Spaghetti and Penne Rigate Make Meals More Satisfying with Better-for-You Barilla® Whole Grain Barilla® Whole Grain pasta allows you to add healthy whole grain options to your menu withoutE R F O R sacrificing flavor, plate appeal or performance. T T YO E U B • The 2010 Dietary Guidelines for Americans recommends that at least half of grains consumed be whole grains.5 • Each serving of Barilla® Whole Grain provides 51% of the total grain content from whole durum wheat semolina, the ingredient that provides so many whole grain benefits. • Diets rich in whole grain foods, and other plant foods and low in total fat, saturated fat, and cholesterol, may help reduce the risk of heart disease and certain cancers.6 • Certified by the Whole Grains Council as a whole grain food • Available in 4 Bulk varieties: Spaghetti, Penne Rigate, Rotini and Elbows 4. IFIC Food & Health Survey 5. U.S. Department of Health and Human Services and U.S. Department of Agriculture. Dietary Guidelines for Americans, 2010. 6th Edition, Washington DC 6. U.S. Food and Drug Administration Health Claim Notification for Whole Grain Foods. http://www.fda.gov/Food/LabelingNutrition/LabelClaims/FDAModernizationActFDAMAClaims/ucm073639.htm. 2012 Our Unparalleled Portfolio of Pasta Brands Offers a Great Foundation for Any Dish. Now There’s a Gluten Free Pasta You’ll Be Proud to Serve • Barilla® Gluten Free is made from a combination Gluten Free E R F O R T T YO E U B of corn and rice, making it naturally free of gluten. • Available (Retail) in 4 varieties: Spaghetti, Elbows, Penne and Rotini A Step Towards More Whole Grains and Fiber ® ® with NEW Barilla White Fiber E R F O R White Fiber T T ®YO E U BarillaB • White Fiber pasta looks and tastes like our traditional semolina pasta yet offers the benefits of 3x the fiber than the same size serving of traditional pasta. • Contains 30% of the daily recommended intake of whole grains per 100g serving • Available (Retail) in 5 varieties: Spaghetti, Thin Spaghetti, Mini Penne, Mini Rotini and Mini Shells Practice Stealth-Health with NEW Barilla® Veggie ® • Barilla® Veggie pasta is made with freshly pureed in-season vegetables. Veggie E R F O R T T YO E U B • Available flavors include carrot & butternut squash, spinach & zucchini and carrot & tomatoes. • 100g portion provides 20% of the recommended daily amount of vegetables, or one USDA serving. • Available (Retail) in 5 varieties: Penne, Rotini, Elbows, Spaghetti and Thin Spaghetti Revitalize Retail Sales and Drive Growth with Barilla® Italian Entrées Italian Entrées • Shelf stable and microwaveable — perfect for grab ‘n go • The flavors and aroma of Italy in just 60 seconds • 100% natural ingredients, no preservatives • Available in 6 varieties, including 2 Whole Grain SKUs Your Customer is Looking for Healthier Choices. From decreasing salt and fat intake and increasing whole grains, to increasing fruit and vegetable consumption, Americans are starting to make small changes and look to improve the quality of what they eat. • 64% are interested in seeing healthier 8 choices on restaurant menus • 28% of consumers are purchasing healthier 9 items when dining out compared to last year • 77% of Americans are trying to lose 10 or maintain their weight • 75% of consumers reported trying to consume 11 more foods with whole grains in 2012 Barilla® Whole Grain Spaghetti with Oven-Dried Tomatoes and Pistachio-Sage Pesto Based on a national survey of 1107 consumers, Barilla® better-for-you pastas garner the highest brand awareness among healthy pasta brands.12 100 75 67 Better-For-You Pasta 52 Total Brand Awareness % 50 48 37 30 26 25 17 12 11 0 RONZONI RONZONI MUELLER’S HEARTLAND DREAMFIELD’S HODGSON DE CECCO HEALTHY SMART MULTIGRAIN WHOLE MILL WHOLE HARVEST TASTE WHEAT WHOLE WHEAT WHEAT 8. Mintel’s Dining Out: A Look Ahead—U.S., January 2012 9. Mintel’s Healthy Dining Trends, U.S., June 2012 10. & 11. IFIC Food & Health Survey, 2012 12. Pasta Brand Health Update, Wave (Aug. 2011), N=1107 Barilla® Offers Great-Tasting, Better-For-You Pastas. Barilla® pastas provide a delicious solution You know you can count on Barilla’s legendary quality, performance and taste while serving up a dish that’s better for you…and the customer. Our better-for-you offerings include Barilla® Whole Grain, Barilla® PLUS®, Barilla® White Fiber, Barilla® Veggie pastas and Barilla® Gluten Free. Semolina Fiber 2 g 6 g 4 g Protein 7 g 7 g 10 g Carbohydrates 42 g 41 g 38 g ALA Omega-3 3 0 0 200 mg Semolina (Wheat), Grain and Legume Flour [Grains Whole Grain Durum Wheat Flour, Semolina and Legume Flour Blend (Lentils, Chickpeas, Semolina (Wheat), Durum Wheat Flour, Niacin, (Wheat), Durum Wheat Flour, Oat Fiber, Niacin, Flaxseed, Barley, Oats, Spelt) Egg Whites, Oat Fiber] Ingredients Iron (Ferrous Sulfate), Thiamine Mononitrate, Iron, (Ferrous Sulfate), Thiamine Mononitrate, Durum Wheat Flour, Niacin, Iron (Ferrous Sulfate), Riboflavin, Folic Acid Riboflavin, Folic Acid Thiamine Mononitrate, Riboflavin, Folic Acid (51% Whole Wheat) *Contains wheat and egg ingredients. Certification ® ® White Fiber Veggie Gluten Free Fiber 6 g 2 g 1 g Protein 6 g 8 g 4 g Carbohydrates 43 g 41 g 44 g ALA Omega-3 3 0 0 0 Semolina (Wheat), Whole Grain Durum Wheat Semolina (Wheat), Durum Wheat Flour, Vegetable Flour, Whole Durum Wheat Flour, Corn Starch, Corn Flour, Rice Flour, Mono and Diglycerides. Puree (Specific to Cut), Lemon Juice Concentrate, Ingredients Niacin, Iron (Ferrous Sulfate), Thiamine No Wheat Ingredients. Produced in a Dedicated Water, Niacin, Iron (Ferrous Sulfate), Thiamine Mononitrate, Riboflavin, Gluten Free Facility. Mononitrate, Riboflavin, Folic Acid Folic Acid Certification More than 100 versatile cuts for endless possibilities. Barilla® Semolina Pasta (2/10 lb.) Barilla® Semolina Pasta cont. Distributor Packs SKU/ Distributor Size (oz) Packs SKU/Item No. Product Description UPC Code Size (oz) Product Description UPC Code Code per pack per case Item No. Code per pack per case 1000-009-090 Gemelli 076808-506433 16 16 Long Cuts – 10 lb.
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