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Coneixement I Societat Núm. 10. January-April 2006 10 10 CONEIXEMENT I SOCIETAT 10 Knowledge and Society SUMMARY ARTICLES Technology transfer units and marketing of university technology 06 Pere Condom-Vilà i Josep Llach-Pagès CONEIXEMENT The Catalan blogosphere 28 Mercè Molist The Open University of Catalonia (Universitat Oberta de Catalunya - UOC) pedagogical model: The classroom perspective 56 Teresa Santacana CONEIXEMENT I SOCIETAT Knowledge and Society. Journal of Universities, NOTES I SOCIETAT Research and the Information Society. The founding of the School of Chemistry of the Junta Particular de Comerç de Catalunya: Number 10. January-April 2006. A milestone in the institutionalisation of research and higher education in the sciences in Catalonia. 74 Josep M. Camarasa http:// www.gencat.net/dursi/coneixementisocietat Funding for the creation, development and consolidation or xarxes temàtiques (thematic networks): Suport for research integration in Catalonia 86 Victòria Miquel, Jordi Tasies and Joan Cadefau The 2006 budget for the Ministry of Universities, Research and the Information Society (DURSI) Technology transfer units and marketing of university technology The Catalan blogosphere The Open and its dependent bodies 108 Sílvia Vives Pastor University of Catalonia (Universitat Oberta de Catalunya - UOC) pedagogical model: The classroom perspective The founding of the School of Chemistry of the Junta Particular de Comerç de Catalunya: A milestone in the institutionalisation of research anb higher education in the sciences in Catalonia Funding for the creation, development and consolidation of xarxes temàtiques (thematic networks): Suport for research RESÚMENES EN CASTELLANO / RESUMS EN CATALÀ 135 integration in Catalonia. The 2006 budget for the Ministry of Universities, Research and the Information Society (DURSI) and its dependent bodies . CONEIXEMENT I SOCIETAT Knowledge and Society. Journal of Universities, Research and the Information Society. Minister for Universities, Research and the Information Society Number 10. January-April 2006 Carles Solà i Ferrando ISSN (english e-version): 1696-8212 ISSN (catalan printed version): 1696-7380 ISSN (catalan e-version): 1696-8212 Legal deposit (english e-version): B-38745-2004 Legal deposit (catalan printed version): B-27002-2003 Secretary General Legal deposit (catalan e-version): B-26720-2005 Ramon-Jordi Moles i Plaza Chief editor Josep M. Camarasa i Castillo Secretary of Telecommunications and the Information Society Josep Oriol Ferran i Riera Editorial board Joan Bravo i Pijoan, Joan Cadefau i Surroca, Joan Esculies i Serrat, Jac- queline Glarner, Xavier Lasauca i Cisa, Montserrat Meya i Llopart, Esther Director General of Universities Pallarols i Llinàs, Vicent Partal i Montesinos, Carles Perelló i Valls, Emilià Ramon Vilaseca i Alavedra Pola i Robles, Alba Puigdomènech Cantó, Josep Ribas i Seix, Jordi Sort i Miret, Ignasi Vendrell i Aragonès, Josep M. Vilalta i Verdú Director General of Research Coordinating editor and production Francesc Xavier Hernàndez i Cardona Glòria Vergés i Ramon Design Director of the Interdepartamental Commission for Research Quin Team! and Technological Innovation (CIRIT) Marta Aymerich i Martínez Layout Inom,sa Director of Departamental Administration English translation Àurea Roldan i Barrera Gerardo Denis Brons, Carl MacGabhann, Ailish M. J. Maher, Charles Southgate Secretary of the Inter-University Council of Catalonia Josep Castells i Baró The contents of the articles and notes are the sole responsability of the authors. CONEIXEMENT I SOCIETAT does not necessarily identify with the author Reproduction of articles and notes is allowed, provided that the original author and source are specified. Assigned institutions Subscription tot the printed Catalan version of CONEIXEMENT I SOCIETAT is free. It can be obtained from: University and Research Awards Agency (AGAUR) Departament d'Universitats, Recerca i Societat de la Informació Director: Estanislau Fons i Solé Gabinet Tècnic Via Laietana, 33, 6è 08003 Barcelona Catalan University Quality Assurance Agency (AQU) tel. (00 34) 935 526 700 Director: Gemma Rauret i Dalmau Fax. (00 34) 935 526 701 e-mail: [email protected] Centre for Telecommunications and Information Technologies (CTTI) Also available on-line in Catalan on the DURSI web site: Director: Jordi Bosch i Garcia www.gencat.net/dursi/coneixementisocietat 10 CONEIXEMENT I SOCIETAT K nowledge and Society. Journal of Universities, R esearch and the Information Society. Number 10. January-April 2006. ARTICLES 04 Technology transfer units and marketing of university technology Pere Condom-Vilà and Josep Llach-Pagès 06 The Catalan blogosphere Mercè Molist 28 The Open University of Catalonia (Universitat Oberta de Catalunya - UOC) pedagogical model: The classroom perspective Teresa Santacana 58 NOTES 75 The founding of the School ol Chemistry of the Junta Particular de Comerç de Catalunya: A milestone in the institutionalisation of research and higher education in Catalonia Josep M. Camarasa 76 Funding for the creation, development and consolidation of xarxes temàtiques (thematic networks): Support for research integration in Catalonia Victòria Miquel, Jordi Tasies and Joan Cadefau 88 The 2006 budget for the Ministry of Universities, Research and the Information Society (DURSI) and its dependent bodies Sílvia Vives-Pastor 112 RESÚMENES EN CASTELLANO / RESUMS EN CATALÀ 137 a r ticles 06 28 58 Technology transfer The Catalan The Open University of units and marketing of blogosphere Catalonia (Universitat university technology Mercè Molist Oberta de Catalunya - Pere Condom-Vilà and UOC) pedagogical Josep Llach-Pagès model: The classroom perspective Teresa Santacana CONEIXEMENT I SOCIETAT 10 ARTICLES TECHNOLOGY TRANSFER UNITS AND MARKETING OF UNIVERSITY TECHNOLOGY + Pere Condom-Vilà* i Josep Llach-Pagès** This paper sets out the results of analysis of fifty-two units whose mission is to transfer technology that is generated in the public sector. The objective of the analysis was to provide information and knowledge aimed at facilitating the design of units for marketing patents and spin-offs by university authorities and in- novation agencies in our milieu. This project was financed by the Catalan Autonomous Government’s Centre for Innovation and Business Development (CIDEM). Contents 1. Introduction: University technology transfer 2. Management of technology transfer and marketing 3. Problem, aim and method 4. Results 4.1 Prevailing views on technology transfer 4.2 Types of technology transfer units 4.3 Private technology transfer enterprises 4.4 Failures 4.5 Collaboration with investors. A future model for management of public technology transfer? 4.6 Considerations for design of a technology marketing unit + The Spanish version of this paper was published in issue 50 of the journal Iniciativa Emprendedora. * Pere Condom-Vilà is the technical officer in charge of policy on technology parks at the Technical University of Catalonia. ** Josep Llach-Pagès is associate lecturer in the Department of Organisation, Business Management and Product Design of the Faculty of Economics and Business Sciences at the University of Girona. 6 TECHNOLOGY TRANSFER UNITS AND MARKETING OF UNIVERSITY TECHNOLOGY 1. Introduction: University technology, can give rise to a whole new market. technology transfer In this case, therefore, it is the invention that is looking for a market. Consequently, it is the re- search institutions themselves that attempt to Universities, through the research activities car- transfer to the market any results produced by ried out there, generate knowledge and results undirected research that they believe might have that the entrepreneurial milieu can turn to its ad- some commercial value. The two types that fit vantage. This process of transference of knowl- into this “push” category are grant of licenses for edge and results from the public sector to pri- university patents to industry and the creation of vate enterprise is known as technology transfer.1 new enterprises promoted by the research insti- tutions themselves, the so-called spin-offs. Technology transfer operates through two main channels. In the first (technology pull), enterpris- es approach universities seeking solutions to their needs in respect of production. They ask Technology transfer operates through two those public research centres for experts to help main channels. In the first (technology pull), them solve their production problems and pro- enterprises approach universities seeking vide substantial improvements to their products. In this case, it is a question of a problem for solutions to their needs in respect of produc- which a solution is sought. The types of technol- tion.In the second one is the Invention that is ogy transfer that fit into this “pull” category are looking for a market. the accomplishment of R&D projects commis- sioned by enterprises, the use of scientific infra- structure existing at universities and the supply of advice and consultancy services by university The university systems of the more advanced lecturers. countries have adopted those approaches more or less progressively, from simpler to more com- A different approach to technology transfer, plex, in the following stages: first of all, collabo- which we will deal with in this article, is that of ration with enterprises on the basis of research “technology push”. In such an approach, an in- agreements (pull), then marketing of research re- novative lecturer pinpoints an opportunity in a sults on the basis of patent licenses
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