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Annual Report 2016-2017.musicaction.ca annual report 2016-2017 With the participation of the Government of Canada CONTENTS 3 Musicaction 4 Chairman’s Message 6 Board of Directors and Musicaction Staff 7 Financial Partners 8 Tomorrow’s artists—and industry players 9 Recognizing management talent 10 The exporting challenge 11 Canada’s francophone Communities 15 Awards 17 Certifications 18 Access to Funding 21 Financial Results 25 Approved Projects—New Musical Works Component 46 Approved Projects—Collective Initiatives Component 53 2016-2017 Approved Projects List 89 2016-2017 Financial Statements MUSICACTION Fondation Musicaction is a non-profit organization founded in 1985 by private broadcasters and music industry professionals. Its main objective: contributing to the development of local francophone music by offering financial support to projects undertaken by independent record labels and Canadian artists. From production, sound recording and collective initiatives on international markets, to supporting album marketing, live performances and the promotion of artists from minority francophone communities, Musicaction provides the recording industry community with a wide array of tools designed to stimulate the growth and exposure of original French Canadian music. To this end, Musicaction, through contribution agreements with Canadian Heritage, manages the francophone portion of two Canada Music Fund programs: New Musical Works and Collective Initiatives. Contributions from private radio broadcasters reinforce Musicaction’s involvement with the two programs. Since 2002, the Foundation has also been managing Fonds RadioStar, which aims to promote and market local francophone music. Fonds RadioStar is 100% funded by private radio broadcasters. 3 | MUSICACTION ANNUAL REPORT 2016-2017 CHAIRMAN’S MESSAGE 2016-2017: FULL STEAM AHEAD The fiscal year ended March 31, 2017, was fast-paced, to say the least. The Foundation steamed ahead on every front—from its governing bodies to its program offerings. However, while 2016-2017 may have been stimulating and action-packed, market conditions also made it a year of inward reflection. Various Board committees launched at the end of the 2015-2016 fiscal year were bustling with activity. The Audit and Finances committee went over internal budget processes with a fine-tooth comb and reviewed Foundation investments. Meanwhile, the Human Resources committee approved our Training and Development Policy document, the Recruiting and Hiring Practices Policy, and a comprehensive Code of conduct and ethics. A policy regarding diversity on the Board of Directors was also put forward, speaking to the Foundation’s commitment to gender parity. Things were just as active on the program front. Emerging Artists Support and Artist Management were revamped for increased program access, and the Songwriter and Composer component was reviewed, with a new iteration slated for 2017-2018. The Program Review committee also looked at broader access issues and, more specifically, the New Musical Works component. We began thinking about these matters in 15-16, and continued into 16-17. In 17-18, we will be partnering with the music industry and the Music Policy and Programs Directorate (MPPD), administered by the Minister of Canadian Heritage, to examine new allocation structures in the wake of recent consultations by the Minister. The Minister also granted us additional funding in 16-17 as part of the “Showcasing Canada’s Cultural Industries to the World” initiative. We were awarded $1,660,000 over two years ($830,000 for 16-17, and $830,000 for 17-18) for our export-related activities. We wish to thank the Minister of Canadian Heritage for this gesture of confidence. Amounts received during the year have helped us meet unprecedented demand for international activities, and prepare for an upsurge in foreign market investments from key players in the francophone music industry. Fresh perspectives and approaches have fuelled this drive toward exporting. In addition to exports, this report covers two other overarching themes for 2016-2017: artist management, and tomorrow’s artists and entrepreneurs. In light of evolving market conditions and projections, it is critical that the Foundation keep abreast of new industry trends. 4 | MUSICACTION ANNUAL REPORT 2016-2017 At a time when the francophone music sector faces game-changing hurdles, Musicaction is poised to take on another major challenge: its own financing. The Foundation must find solutions to sustain and stabilize its annual revenues in the medium and long-term—and fast. Finally, I wish to highlight the work of our dedicated staff and administrators, whose actions, guided by our core values of integrity, access, adaptability, skill and interaction, allow us to continue developing and advocating for our local music industry—together. Pierre Rodrigue Chairman of the Board of Directors 5 | MUSICACTION ANNUAL REPORT 2016-2017 BOARD OF DIRECTORS AND MUSICACTION STAFF The Board of Directors is made up of 14 voting members. They consist of five broadcaster representatives appointed by CAB, four industry representatives appointed by ADISQ, two songwriter representatives appointed by SPACQ and three individuals with knowledge of the Canadian music industry, including one representative from the publishing industry. They also ensure that francophone minority communities in Canada are represented on the Board. The Board of Directors approves the Foundation’s strategic orientations and measures their progress, makes sure the programs are being managed effectively and efficiently, and is responsible for the organization’s financial oversight. More specifically, with regard to the funding approval process, the Board’s role is limited to accepting during its meetings a list of applications submitted by the administrative staff. As a result, Board members do not review individual applications, other than special situations occasionally brought to their attention. This minimizes the risk of potential conflicts of interest. As for the administrative staff, it consists of 15 employees. It is entrusted with the management of day-to-day operations, under the supervision of the executive leadership. The staff reviews over 1,000 applications a year, and based on the type of funding requested, adheres to firmly entrenched procedures that include control mechanisms at every step of the process to ensure applications are thoroughly and fairly reviewed. The Foundation’s employees and Board members are governed by a confidentiality agreement and conflict of interest guidelines. BOARD OF DIRECTORS President Pierre Rodrigue Vice-President of Industry Relations BCE and Bell Vice-President Industry Marc Racine President Disques Passeport Vice-President Radio Étienne Grégoire Network Musical Director Rythme FM Cogeco Diffusion Secretary David Murphy President David Murphy & Cie Treasurer Michel Tremblay President Solutions Stratégiques Director François Bissoondoyal Recording Director Spectra Musique Director Sylvain Chamberland Executive Vice-President and Chief Operating Officer Attraction Media Director Solange Drouin Vice-President of Public Affairs and General Manager ADISQ Director Marie-Josée Dupré General Manager SPACQ Director Steve Jolin President Disques 7ième Ciel Director Diane Juster Director SPACQ Director Jean-Philippe Lavoie Talent Manager and Industry relations Sirius XM Director Jean Surette General Manager Musique NB MUSICACTION STAFF Chief Executive Officer Louise Chenail Communications Officer and Analyst Martine Bourassa Controller Nicole Rouabah Corporate and Legal Affairs Chief Analyst Laurianne Ogiez Anne-Karine Tremblay and Collective Initiatives Jérôme Tremblay Operations Coordinator Jacinthe Roy Analyst Doris Aguilar Project Manager Nathalie Parent Mylène Carassic Gwenaëlle Sartre Thomas Monette-Tremblay Claude von Deschwanden Émilie Paquette Monique Beaulieu CPA, Independant Auditor CGA 6 | MUSICACTION ANNUAL REPORT 2016-2017 FINANCIAL PARTNERS Our partners are essential, and we thank them for their contribution to our musical industry’s effervescence. RADIO 2016-2017 HYPERLINKS Attraction Radio www.attractionradio.ca Bell Media www.bellmedia.ca CKIN FM www.ckinfm.com Cogeco Media www.cogecomedia.com CPAM www.cpam1410.com Groupe Radio Simard www.mix997.com Leclerc Communication www.leclerccommunication.ca Média ClassiQ www.radioclassique.ca Radio CFLO Mont-Laurier www.cflo.ca Radio MF-105 Granby www.m105.ca RNC Media www.rncmedia.ca Sirius XM Canada www.siriusxm.ca Stingray www.stingraydigital.com 7 | MUSICACTION ANNUAL REPORT 2016-2017 TOMORROW’S ARTISTS—AND INDUSTRY PLAYERS Up-and-coming talent has always been a cornerstone of the Foundation’s funding programs. This year, we reviewed and retooled our emerging artist programs to reflect the role we hope to play in their careers. Component 1 of Emerging Artists Support—now called Production Support—was streamlined and overhauled to more closely resemble its precursor program, Demo Support, which helped artists develop concrete promotional tools for use in industry interactions. Our review also exposed the remarkable effect of component 2, Artist Integration, particularly in the work carried out by organizations developing emerging artists. Their funding and professionalization programs boast impressive success rates, with over 25% of supported artists going on to receive funding from Musicaction as part of other programs and components; such organizations are integral to effective industry integration. Contemporary French-speaking
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