Ice Cream Manual 2016 r m e a v e r e l i C

n e U c The ICE LINE Unilever in 2016 I Ice cream presents a huge sales opportunity for retailers First of all, consumers are much more likely to increase their ice Call 0330 335 1879 for cream consumption if the offer is right than they are in almost any other category *. Secondly, ice cream is very complementary to other all your ice cream needs! categories such as soft drinks. So rather than switching your sales from one purchase to another, ice cream is likely to deliver an incremental sale for you in addition to the item the consumer was already planning to buy. To maximise the sales opportunity that ice cream represents, l Speak to a representative we have focused on the following priorities: l Arrange a visit 1. From this year onwards, all our individual ice cream portions will be 250kcals or less . This is a very important commitment as l Order stock it addresses our consumers’ concerns around obesity and sugar. 2. We are continuing to deliver market leading innovations to you l Cabinet deals which will be backed with a significant marketing investment. 3. We are continuing to focus on our core products , which are the most important sales drivers in the freezer. Myself and my team look forward to working with We want to help you sell more ice cream and make more you for a prosperous year 2016 and beyond! money, so please let us know if you need anything! Jose -Luis Dorado Jose-Luis Dorado Regent Street Magnum Party Sales Director Unilever Ice Cream *IRI/Kantar from Market Mix Modelling December 2011

2 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 3 r m e a v e r e l i C n e U c I Why Stock Ice Cream ?

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M 1920’s 1930’s 1940’s 1950’s 1960’s 1970’s Million! Unilever Richmond (Nestle) Mars Other In 1922, Wall's started Wall's started Wall's expanded its Wall's increased its In 1960, our brand Launch of Soft producing ice cream supplying ice fleet of ice cream advertising spend new state of the art Scoop and the * in London. cream freezers vans and started on cartoons, TV ice cream factory in release of the Over 72% of all Wrapped In the same decade, to its customers. selling ice cream and cinema. Gloucester was famous 'Just One Get your share! Wall's opened a door to door. opened. Cornetto' TV ad. Impulse Ice Creams sold are second ice cream *Nielsen, Total Coverage 52w/e 5th December 2015 Wall’s Ice Creams factory in Manchester.

4 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 5 Sustainable Planet Bringing consumer confidence to ice cream We believe that our ice creams can be seen as ideal snacking alternatives with Greenhouse Gases Sustainable Sources nutritional profiles that compare well to other snacks available to consumers. To help tackle climate change and From the end of 2015, all of the cocoa beans used to All Unilever ice creams now contain 250kcal or less! reduce GHG from refrigeration, we create the Magnums sold in the UK are sustainably have accelerated our roll-out of freezer sourced from Rainforest Alliance Certified™ farms. Magnum Classic / cabinets that use climate-friendly The beans help raise farmers’ incomes, more women have the Portion 110ml/79g: Potato Crisps: Milk Chocolate: (hydrocarbon) refrigerants. freedom to live the way they want and more children to have * * We have already purchased 450,000 units access to education. By buying 40,000 tons of cocoa beans 244 375 374 globally with the new refrigerant and will from certified farms, we’re helping improve the lives of over Calories Calories Calories purchase a further 850,000 by 2016. 40,000 farmers and their families across West Africa. Acting Responsibly We have taken responsibility by setting nutrition criteria for all of our kids ice creams, to reassure mums that our entire kids range will contain: l ≤110 calories per ice cream l <20g added sugar per 100g l <3g of saturated fat per serving l NO artificial flavours or colours **

*Based on a typical values from a 70g amount **Not applicable to the confectionery element of Haribo Push-Up

6 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 7 Watch your sales and profits SOAR... with Unilever’s 6 steps to sell

1 6 ow 3 4 et cream le kn ion cabin k ice t peop am 2 ttent our 5 Stoc und Le ce cre inet raw a et eep y full ear ro ll i cab D bin K & the ll y ver u se e ur r ca an g ock a sold o yo of Sal yo ou ested cle oppin St am is held Point ake nd to y f sugg eat sh ers! ers ce cre hand anded signs, M o fi nge o nsure e a gr stom sell % of i % are se br ment y t our ra le to e rovid our cu st e 24 ich 26 nd 18% U e pave . eas ill Use of Sa t. P for y ving be ave th of wh erts a ms lik nners r the t Point ds ou ience by ha ays h inter, dess * ite nd ba t nea ternal t stan exper lost s. ou alw ock so w s, 55% ipacks flags a abine ucts. in abine es are binet sure y s in st ingle mult your c e prod your c Sal ing ca Make roduct les! s dheld Site mpuls ppeal lling p any sa han ther i una est se t lose and o b u don’ that yo

*Nielsen, Total Convenience, 52w/e 5th December 2015

8 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 9 11 of the Top 12 Best Selling Impulse Ice Creams are made by Wall’s! *

1 Wall’s Magnum Classic 7 Wall’s Feast Chocolate

2 Wall’s Magnum White 8 Wall’s Exotic Explosion

3 Wall’s Orange 9 Wall’s Magnum Mint

4 Wall’s Twister 10 Wall’s Magnum Double Caramel

5 Cadbury’s Flake ® 99 Cone 11 Wall’s Magnum Infinity **

6 Wall’s Magnum Pink Raspberry 12 Wall’s Magnum Black Espresso **

Choc Snacks Kids Filled Cones Adult Refreshment

*Nielsen, Total Coverage 52w/e 5th December 2015 ** Product will be delisted in Summer 2016

10 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 11 Sell more Ice Cream These best selling skus account * m by stocking the best sellers for 50% of all category sales! e a s l e u r c p

e m I c I

Magnum Classic gnum Pink Feast Ori ppo Orange Twister Ma ginal Magnum Mint Cornetto The No.1 impulse ice Magnum White Cali r’s No.1 Solero Exotic Strawberry Push-Up with H Last summe The No.7 impulse The N o.1 se aribo cream in the UK .2 best selling The No.1 kids impulse The No.2 kids K’s No.1 adult lling The N o.2 selling The No marketplace NPD ice cream in the UK The U m The No.3 selling ** ream ice cream and No.3 impulse ice cream int impulse ice filled cone impuls worth over £11.5m impulse ice c o.6 impulse ice worth £4 ** refreshment impulse e kids impulse ice ** ** and N .5m cream i ** ** impulse ice cream in the UK ** ** n the UK ice cream in the ** in the UK m in the UK ice cream UK cream in the UK in the UK** crea

*Nielsen, Total Coverage 52w/e 5th December 2015 **Nielsen, £value for singles in total marketplace from Jan-Nov 14th 2015

12 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 13 NEW The UK’s No.1 Selling 2016 Magnum Range FOR 2016 * m e Ice Cream Brand a s l e u r c p

e m I c I Magnum is the No.1 ice cream brand in the UK, worth more than £153m with a 16% share of the total ice cream category *

l Magnum Classic & White are the UK’s top 2 favourite ice creams *

l 8 of the Top 20 Best-Selling Impulse lines belong to Magnum! *

l Magnum has the highest marketing investment in the ice cream category, with £13m media value going behind the new Magnum Doubles launch in 2016

Pleasure 'From Bean to Bite'

From the end of 2015, all of the cocoa beans used to Product Pack Units TLP create the Magnums sold in the UK are sustainably Size Per (Exluding sourced from Rainforest Alliance Certified™ Case VAT) farms. You can crack into your ice cream Magnum Classic 110ml 20 £23.40 knowing that each bite is made from our Magnum White 110ml 20 £23.40 high-quality cocoa, farmed sustainably. Magnum Almond 100ml 20 £23.40 Magnum Mint 100ml 20 £23.40 Magnum Pink Raspberry 85ml 20 £24.60 Classic White Almond Mint Pink Rasberry Honeycomb Magnum Honeycomb NEW 100ml 20 £24.60 Vanilla ice cream Vanilla ice cream Vanilla ice cream Mint ice cream Raspberry ice cream Honeycomb flavour ice Magnum Double Peanut NEW 88ml 20 £24.60 encased in Magnum encased in decadent coated in Magnum coated in Magnum with raspberry sauce, cream, coated in milk *Nielsen, Total Coverage 52w/e 5th December 2015 Magnum Double Chocolate NEW 88ml 20 £24.60 chocolate. white chocolate. chocolate with the chocolate with coated in Magnum chocolate & caramelised Magnum Double Caramel NEW 88ml 20 £24.60 delicious crunch sugar pieces. chocolate and a sugar pieces. of almonds. pearlescent pink finish.

14 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 15 Introducing our Magnum 2016 Innovations

Double Chocolate Double Peanut Butter Double Caramel Velvety chocolate ice cream enrobed in a Velvety peanut butter flavour ice cream Velvety vanilla ice cream enrobed in a chocolate flavour coating, followed by a enrobed in a chocolate flavour coating, chocolate flavour coating, followed by a luscious chocolate sauce layer, finally wrapped followed by a luscious peanut butter luscious caramel sauce layer, finally wrapped in a layer of cracking Magnum chocolate. sauce layer, finally wrapped in a layer in a layer of cracking Magnum chocolate. of cracking Magnum chocolate.

16 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 17 UK’s No.1 Filled Cone Brand * New Premium Disc Range

l Core Range available both as 90ml £1 Price Mark Pack* and as 120ml range, depending on your shopper profile

l Supported with a £3 million marketing campaign including TV

Peanut Butter Love Peanut butter ice cream topped with a chocolate flavoured disc with caramelised pecans and a L caramel sauce. a Perfect for Convenience outlets NE r FOR W g 20 Product Pack Units TLP 16 Size Per (Excluding e Cornetto Strawberry - Delicious vanilla flavour dairy ice Case VAT) T r h cream and strawberry fruit ice, topped with strawberry Cornetto Classico PMP 90ml 30 £19.50 e b C ! m ig o k Cornetto Strawberry PMP 90ml 30 £19.50 a ge rn ac sauce and white chocolate curls. ke r si ett e B Cornetto Mint PMP 90ml 30 £19.50 s t ze os ar ** Cornetto Classico - Delicious vanilla flavour dairy ice Choc ‘N’ Caramel Crunch his and m oint Cornetto Classico 125ml 24 £20.40 ran ore premium price p Chocolate ice cream topped with a ge p nel cream, topped with hazelnut and meringue pieces. Cornetto Strawberry 120ml 24 £20.40 erfect for the Leisure chan cracking chocolate flavoured disc with caramelised Cornetto Mint - Delicious mint flavour ice cream, pecans, a caramel sauce inside and finally the Cornetto Choc ‘N’ Caramel Crunch NEW 120ml 24 £23.28 Cornetto Peanut Butter Love 120ml 24 £23.28 topped with dark chocolate pieces. crunchy wafer with legendary chocolatey tip. *Nielsen, Total Coverage 52w/e 5th December 2015 **Recommended retail price only, retailers are free to set their own pricing † Non-price mark pack versions also available

18 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 19 Success with £1 Snacking in 2016! £1 Cornetto at THORPE PARK Resort

Action: Thorpe Park decided to set the price of Cornettos to the published recommended retail price of £1 which was supported by TV advertising, social media content, £1 Point of sale and Unilever employees selling £1 Cornetto from hawking trolleys in peak periods

Result: Cornetto core range is +62% up vs 2014 and THORPE PARK Resort l Range of three flavours: Strawberry, Classico & Mint spend is up per person and

l The £1 price point * and price mark pack fantastic feedback from visitors artwork make this range perfect for the Product Pack Units TLP Size Per (Excluding who perceive this as a price Convenience channel Case VAT) promotion l In 2015, Cornetto £1 PMP has attracted up Cornetto Classico 90ml 30 £19.50 to 70% incremental shoppers into ice cream ** Cornetto Strawberry 90ml 30 £19.50 Cornetto Mint 90ml 30 £19.50

*Recommended retail price only, retailers are free to set their own pricing. ** In a top 4 convenience retailer

20 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 21 The original Chocolate treat The UK’s No.1 Adult Refreshment Brand *

l £13m Retail sales value brand * l Feast Chocolate is the No.7 best selling impulse ice cream * l Solero Exotic is a permissible treat at 98 calories! l Feast is worth £5m in value sales in OOH/Impulse channels * N l Made with sustainably sourced fruits ** EW l New refreshing design and logo for 2016 FOR 2016 NEW Introducing Solero Red Berries NEW Feast Bar A refreshing blend of strawberry ice Tasty peanut butter flavour ice cream with a raspberry sauce swirl cream with yummy caramel sauce. and 111 calories! The perfect snack! Peanut butter: £30m flavour

*Nielsen, Total Coverage 52w/e 5th December 2015 Product Pack Units TLP Size Per (Excluding Product Pack Units TLP Case VAT) Size Per (Excluding Feast Original 90ml 35 £22.40 Case VAT) Feast Mint 90ml 35 £22.40 Solero Exotic 90ml 25 £21.00 Feast Bar NEW 60ml 30 £19.50 Solero Red Berries NEW 90ml 25 £21.00

*Nielsen, Total Convenience, 52w/e 5th December 2015

22 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 23 The UK’s No.1 Kids Impulse Commitment to Nutrition Ice Cream manufacturer! * All Wall’s kids ice creams adhere to our nutrition criteria: l ≤110 Calories per ice cream l <20g added sugar per 100g l <3g of saturated fat per serving l NO artificial flavours or colours * EW N 016 Our Kids ice creams have been formulated according to our set nutritional FOR 2 criteria for calories, saturated fat and added sugar. At Wall’s we believe that there is a place for occasional treats within a balanced diet and active lifestyle.

Product Pack Units TLP Blackcurrant, Size Per (Excluding Case VAT) Strawberry & Twister Pineapple 80ml 35 £22.75 l No. 1 best selling Kids Ice Cream Calippo Vanilla Flavour Twister Blackcurrant NEW 80ml 35 £22.75 Orange as well as Calippo Bubblegum and Twister Calippo Orange 105ml 24 £15.60 Calippo Shots make up 37% of all Kids Impulse Calippo Bubblegum 105ml 24 £15.60 NEW FOR 2016 * branded value sales Calippo Shots Chupa Chups Calippo Shots have Lemon Cola NEW 77ml 24 £19.44 l No. 2 * Kids Impulse Ice Cream: Twister teamed up with Chupa Calippo Shots Strawberry & Lemon 77ml 24 £19.44 Chups to bring a new l No. 3 * best selling Kids Ice Cream: Haribo Push Up Push Up with Haribo 85ml 30 £24.30 flavour combination to Mini Milk (Choc/Strawb/Vanilla) 35ml 44 £14.04

excite kids in 2016 *Nielsen, Total Coverage 52w/e 5th December 2015 *Not applicable to the confectionery element of Haribo push-up

24 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 25 The No.1 Luxury Ice Cream in the Market * NEW NEW 16 * FOR 2016 FOR 20 l The No.1 Luxury ice cream in the market, worth £95m in value sales

l Cookie Dough and Chocolate Fudge Brownie are the No. 1 and No. 2 products in both Luxury tubs and in the monoportions segment

l Growing 9% year on year, with 10% value shares of total ice cream * thanks to continuous innovations

l Socially responsible (Fair Trade, Caring Dairy)

l More chunks and goodness packed in! OOH! Our Shorty Range e to Exclusiv N is Ice Cream Euphoria! FO EW R 2 016

Brand new for Product Pack Units TLP mat to drive Size Per (Excluding on the go consumption Case VAT) Stro Vanilla 100ml 12 £12.00 ng marketing su pport (£5m) Cookie Dough 100ml 12 £12.00 Exclusi ve OOH produc Choc Fudge Brownie 100ml 12 £12.00 Fud t with Chocolat ge Brownie on e Caramel Chew Chew 100ml 12 £12.00 ly available in im pulse Peanut Butter Cup 100ml 12 £12.00 Dedicated PO S to drive visib Strawberry Cheesecake 100ml 12 £12.00 i ility n the cabinets ‘Wich Cookie Dough NEW 80ml 20 £36.00 ‘Wich Choc Fudge Brownie NEW 80ml 20 £36.00 E to OO xclusive H! *Nielsen, Total Coverage 52w/e 5th December 2015 ©Ben & Jerry’s Homemade, Inc. 2016. Cows: ©Woody Jackson 1997

26 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 27 Suggested Range per Channel Suggested Range per Channel Convenience / Small Stores (Low Affluence) Convenience / Small Stores (High Affluence) Petrol Forecourts Leisure

6 Basket 12 Basket 18 Basket 6 Basket 12 Basket 18 Basket 6 Basket 12 Basket 18 Basket 6 Basket 12 Basket 18 Basket

Magnum Classic Magnum Mint Magnum Pink Raspberry Magnum Classic Solero Exotic/Berries Magnum Double Caramel Magnum Classic Feast Chocolate Magnum Double Caramel Magnum Classic Feast Chocolate Cornetto Classico

Magnum White Solero Exotic/Berries Magnum Double Choc Magnum White Feast Chocolate/Feast Bar Magnum Honeycomb Magnum White Solero Exotic/Berries Feast Bar Magnum White Solero Exotic/Berries Magnum Double Caramel

Calippo Orange/Bubblegum Magnum Double Peanut Magnum Honeycomb Calippo Orange/Bubblegum Cornetto Caramel Disc Magnum Almond Calippo Orange/Bubblegum Cornetto Caramel Disc Magnum Mint Calippo Orange/Bubblegum Cornetto Caramel Disc Feast Bar

Twister Feast Bar Magnum Almond Twister Magnum Pink Raspberry Magnum Mint Twister/Blackcurrant Magnum Pink Raspberry Magnum Honeycomb Twister/Blackcurrant Calippo Chuppa Chups Magnum Honeycomb

Feast Chocolate Twister Blackcurrant Magnum Double Caramel Magnum Double Peanut Magnum Double Choc ‘Wich Cookie/ Magnum Double Peanut Magnum Double Choc ‘Wich Fudge Brownie Magnum Double Peanut Magnum Pink Raspberry ‘Wich Cookie/Fudge Fudge Brownie Brownie

Cornetto Strawberry Cornetto Classico Cornetto Caramel Disc Cornetto Strawberry Cornetto Classico Twister Blackcurrant Cornetto Strawberry Cornetto Classico ‘Wich Cookie Dough Cornetto Strawberry Magnum Double Choc Haribo Push Up

28 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 29 Internal Visibility Available for 2 016 External Visibility Available for 2 016

Seduce Board Convenience / Small Store Wall Sign

Open/Closed e l

Sign Wall a S

Flag f O

t

Till Sticker n i

Bin o P Flying Pavement Banner Sign Leisure Price Stickers

Window Poster Wall Pavement Flag Sign

Wobbler Let people know you sell ice cream! Order our External items today to maximise the impulse opportunity. To order your FREE Point of Sale Material, Petrol Maxivision Labels contact us on: (for use with Forecourt A-Board Maxivision Freezers) 0330 335 1879 Close the Lid Stickers

30 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 31 New Look and Feel for New for 2016 Carte D ’Or Scooping

Inspired by authentic ingredients from around the world and brought together to create the finest flavour combinations for our customers. New Carte D’Or Brownie , made with fully sustainably sourced cocoa beans from Product Pack Units TLP r

a Ecuador O i Size Per (Excluding ’

r Why Choose D e

Case VAT) t e a t l r

e Vanilla 5.5 Litre 1 £21.80 a G C Carte D'Or Gelateria? Triple Chocolate 5.5 Litre 1 £21.80 Strawberry 5.5 Litre 1 £21.80 Caramel 5.5 Litre 1 £21.80 l New premium Gelateria look and feel – bringing Mint & Chocolate 5.5 Litre 1 £21.80 r a O

real theatre and fun to the Ice Cream experience! i

Vanilla Chocolate & Cookies 5.5 Litre 1 £21.80 ’ r D e

t

Rum & Raisins 5.5 Litre 1 £21.80 e l a t No.1 Premium ice cream brand in the UK* l r e

Bubblegum Marshmallow 5.5 Litre 1 £21.80 a G l £3M advertising campaign for 2016 Strawberry Cheesecake 5.5 Litre 1 £21.80 C l Scooping is less seasonal and complements Praline 5.5 Litre 1 £21.80 wrapped impulse ice cream! Pistachio 5.5 Litre 1 £21.80 Greek Honey & Yogurt 5.5 Litre 1 £21.80 l Multi-format, can be used in a cone, White Chocolate 5.5 Litre 1 £21.80 New Carte D’Or Mandarin tub or as a stand-alone dessert! Coconut NEW PRICE 2.4 Litre 2 £19.00 Brownie NEW 5.5 Litre 1 £21.80 Sorbet , made with delicious Mandarin Sorbet NEW 5.5 Litre 1 £17.13 mandarins for a refreshingly Lemon Sorbet 5.5 Litre 1 £17.13 fruity experience. Raspberry Sorbet 5.5 Litre 1 £17.13 *Nielsen, Total Coverage 52w/e 5th December 2015

32 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 33 Carte D ’Or Range 2016 Premium Visibility Available for 2016

* * * * * * No.1 No.2 No.3 No.4 No.5 No.6 External

Table Top Chalk Board Internal Window Parasol Menu Vanilla Triple Chocolate Strawberry Caramel Mint & Chocolate Vanilla Chocolate Poster Board 5.5L 5.5L 5.5L 5.5L 5.5L & Cookies 5.5L Wall Cone Holder Flag No.7 * No.8 * No.9 * No.10 * No.11 * No.12 * r a O i ’ r D e

t e a t l r e

a Rum & Raisins Bubblegum Marshmallow Raspberry Sorbet Strawberry Cheesecake Praline Pistachio G C 5.5L 5.5L 5.5L 5.5L 5.5L 5.5L

* * * * NEW NEW NEW No.13 No.14 No.15 No.16 PRICE 2016 2016

A-Board Flavour Greek Yogurt & Honey Lemon Sorbet White Chocolate Coconut Brownie Mandarin Sorbet Flavour Stickers Stabbers 5.5L 5.5L 5.5L 2.4L 5.5L 5.5L Café Barrier * Top performing SKU’s within Carte D’Or Scooping

34 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 35 The one Stock Ice Cream All Year Round and only... 24% of Ice Cream is sold over Winter in the OOH Market * l The UK's first soft ice cream brand Delicious soft ice cream, in Vanilla and remains the key sales driver within Frozen l Launched in 1952 *

& Chocolate Chip flavours! s h t

l A recognised & trusted brand n o m

l Soft Ice brought to you by Hand Held Singles Desserts Ice Cream Multipacks r e l New & improved recipe t n i

the No.1 filled cone brand W

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l Premium visibility pack to e v o l No daily machine cleaning! 26% 55% 18% d drive brand equity l o s

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It’s important to still keep core impulse is the No.1 Family New format Cornetto, r e t

Pavement Sign * m n a products in your winter range! Dessert in ice cream perfect for snacking! i e W r C &

t e f c

Product Pack Units TLP I o Product Pack Units TLP Size Per (Excluding Utilising cabinet space by converting to a winter range S Size Per (Excluding Case VAT) Case VAT) Vanilla 145ml 15 £12.66 is a great way to maximise your profits! Window Poster Mr Whippy Non Dairy 1L 12 £20.70 Chocolate Chip 145ml 15 £12.66 *Nielsen, Total Convenience, 52w/e 5th December 2015

36 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 37 Once You’ve Got You’ve Got Dessert The No.1 Take Home Ice Cream *

NEW FOR 2016 Gelateria Lemon Meringue Pie

Gelateria Range 900ml tubs Product Pack Units TLP Size Per (Excluding) Case VAT NEW Magnum Classic 4xMP Is the No.1 Magnum White 4xMP is the 7th best FOR 2016 Vanilla Light 900ml 6 £16.50 Choc Snack Multipack in the market * seller in the OOH marketplace * Vanilla 900ml 6 £16.50 Magnum Doubles 3xMP has the highest Rum & Raisin 900ml 6 £16.50 marketing investment in the category Strawberry 900ml 6 £16.50 with £13m media value going behind Caramel 900ml 6 £16.50 Praline 900ml 6 £16.50 the Magnum Doubles launch in 2016 Gelateria Crema di Mascarpone 900ml 6 £18.30 Gelateria Chocolate Inspiration 900ml 6 £18.30 Product Pack Units TLP Gelateria Salted Caramel 900ml 6 £18.30 Size Per (Excluding) Case VAT &

s Classic Range 900ml tubs Gelateria Eton Mess 900ml 6 £18.30 e k

c Magnum Classic 4 pk 440ml 10 £32.00 m Gelateria Caffè Latte 900ml 6 £18.30 a o p

i Magnum White 4 pk 440ml 10 £32.00 H t Gelateria Blueberry/Vanilla 900ml 6 £18.30 l e u k Gelateria Lemon Meringue Pie NEW 900ml 6 £18.30 Magnum Almond 4 pk 400ml 10 £32.00 M a T Sorbet Sicilian Lemon NEW 500ml 8 £22.00 Magnum Pink Raspberry 4 pk 340ml 6 £15.90 Magnum Pink was the No.1 NPD in Magnum Mini Classic White Almond Magnum Mini Classics 6 pk 360ml 6 £19.20 Sorbet Sweet Strawberry NEW 500ml 8 £22.00 * * Sorbet Exotic Mango NEW 500ml 8 £22.00 the IH and OOH market in 2015 is the No.1 mini sku in IH and OOH Magnum Double Choc 3 pk NEW 264ml 10 £26.50 &

*Nielsen, Total Convenience, 52w/e 5th December 2015 s e

NEW FOR 2016 Sorbet Range 500ml tubs k c m a o p i H t

l e u k M a

38 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 39 T 500ml Tub Range for 2 016 Our Most Indulgent Yet!

l Cookie Dough, Chocolate Fudge Brownie and Phish Food account for 26% of the total Luxury ice cream market * l Launched in 2012 featuring a unique product l Cookie Dough is the biggest Luxury Ice Cream SKU * (equals alone to 52% of the total Häagen-Dazs sales) architecture with a soft core in the middle

l Ben & Jerry’s consumers love flavour variety! l Core range has brought 1.8 million * new shoppers to the ice cream category

l In 2015, we added a ' Cookie Cores ' range Classics to our 'Soft Cores' range

l Cookie Cores was a top 10 ice cream innovation in 2015 **

Product Pack Units TLP Size Per (Excluding) Product Pack Units TLP Case VAT Size Per (Excluding) Core Case VAT Dough-ble Impact 500ml 8 £30.80 Cookie Dough 500ml 8 £30.00 Karamel Sutra 500ml 8 £30.80 Choc Fudge Brownie 500ml 8 £30.00 Blondie Brownie 500ml 8 £30.80 Caramel Chew Chew 500ml 8 £30.00 Cookie Core Peanut Butter Cup 500ml 8 £30.00 Utter Peanut Butter Clutter 500ml 8 £30.80 Phish Food 500ml 8 £30.00 What-a-lotta Chocolate 500ml 8 £30.80

Half Baked 500ml 8 £30.00 *Kantar Worldpanel Rolling 52 w/e 11 Oct 15 vs 52 w/e 16 Oct 11 Speculoos? Specu-Love 500ml 8 £30.80 &

s

e **Nielsen, Total Coverage 52w/e 5th December 2015 k *Nielsen, Total Coverage 52w/e 5th December 2015 ©Ben & Jerry’s Homemade, Inc. 2016. Cows: ©Woody Jackson 1997 c m a o p i H t

l e u k M a

T 40 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 41 is the No.1 2016 Range Fro-Yo brand * Re-Launch 1.33m people have tried SNOG in 2015. The Free From market was worth £365m in These snoggers could fill Wembley 2014 and expected to grow by 50% by 2019! * * Stadium 15 times! l £1M advertising campaign l 90 calories per 100ml serving! l Packaging refresh with unique l Continuous marketing investment educating consumers proposition, clearer claims and about Frozen Yogurt and the SNOG brand ingredients led story

To order Point of Sale directly or order Unilever Ice Cream please call: 0330 335 1879 *Nielsen, Total Coverage 52w/e 5th December 2015 * Mintel: Trends and opportunities in growing market for gluten-free foods, June 2015

Product Pack Units TLP Product Pack Units TLP Size Per (Excluding Size Per (Excluding For more information on Wall's products, please visit: Case VAT) Case VAT) Snog Frozen Yogurt Original 450ml 6 £12.00 Swedish Glace Smooth Vanilla 750ml 6 £13.80 Snog Frozen Yogurt Passion Fruit 450ml 6 £12.00 Swedish Glace Raspberry 750ml 6 £13.80 www.icecreamjoy.com Snog Frozen Yogurt Strawb & Rasp 450ml 6 £12.00 Swedish Glace Chocolate NEW 750ml 6 £13.80

42 Call 0330 335 1879 to speak to an ice cream expert To order Point of Sale directly or order Unilever Ice Cream please call: 0330 335 1879

For more information on Wall's products, please visit: www.icecreamjoy.com

The UK’s The N o.1 he No.1 No.1 UK’s N o.1 Over 72% of T Premium The UK's all Wrapped ury Ice Selling Filled C First Soft one Impulse Ice in Ice Cream ream * Cream Cream Ice C Brand sold * in the Ice * Cream the Market Brand are Wall’s Market* Brand Ice Creams

*Nielsen, Total Coverage 52w/e 5th December 2015