DOCSLIB.ORG

Ice Cream Manual 2016 R M E a V E R E L I C

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Ice Cream Manual 2016 R M E a V E R E L I C Ice Cream Manual 2016 r m e a v e r e l i C n e U c The Unilever ICE LINE Unilever Ice Cream in 2016 I Ice cream presents a huge sales opportunity for retailers First of all, consumers are much more likely to increase their ice Call 0330 335 1879 for cream consumption if the offer is right than they are in almost any other category *. Secondly, ice cream is very complementary to other all your ice cream needs! categories such as soft drinks. So rather than switching your sales from one purchase to another, ice cream is likely to deliver an incremental sale for you in addition to the item the consumer was already planning to buy. To maximise the sales opportunity that ice cream represents, l Speak to a representative we have focused on the following priorities: l Arrange a visit 1. From this year onwards, all our individual ice cream portions will be 250kcals or less . This is a very important commitment as l Order stock it addresses our consumers’ concerns around obesity and sugar. 2. We are continuing to deliver market leading innovations to you l Cabinet deals which will be backed with a significant marketing investment. 3. We are continuing to focus on our core products , which are the most important sales drivers in the Impulse freezer. Myself and my team look forward to working with We want to help you sell more ice cream and make more you for a prosperous year 2016 and beyond! money, so please let us know if you need anything! Jose -Luis Dorado Jose-Luis Dorado Magnum Regent Street Magnum Party Sales Director Unilever Ice Cream *IRI/Kantar from Market Mix Modelling December 2011 2 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 3 r m e a v e r e l i C n e U c I Why Stock Ice Cream ? Unilever is the UK's leading The Total Impulse impulse ice cream manufacturer! Ice Cream Market % * 8 m a 8% e r C e c is worth... I 12% e s l u p m I l a t o T f o 72% Working closely with e r a h s % r retailers for over 90 years! e r £13 0 u t c * a f u n a M 1920’s 1930’s 1940’s 1950’s 1960’s 1970’s Million! Unilever Richmond (Nestle) Mars Other In 1922, Wall's started Wall's started Wall's expanded its Wall's increased its In 1960, our brand Launch of Soft producing ice cream supplying ice fleet of ice cream advertising spend new state of the art Scoop and the * in London. cream freezers vans and started on cartoons, TV ice cream factory in release of the Over 72% of all Wrapped In the same decade, to its customers. selling ice cream and cinema. Gloucester was famous 'Just One Get your share! Wall's opened a door to door. opened. Cornetto' TV ad. Impulse Ice Creams sold are second ice cream *Nielsen, Total Coverage 52w/e 5th December 2015 Wall’s Ice Creams factory in Manchester. 4 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 5 Sustainable Planet Bringing consumer confidence to ice cream We believe that our ice creams can be seen as ideal snacking alternatives with Greenhouse Gases Sustainable Sources nutritional profiles that compare well to other snacks available to consumers. To help tackle climate change and From the end of 2015, all of the cocoa beans used to All Unilever ice creams now contain 250kcal or less! reduce GHG from refrigeration, we create the Magnums sold in the UK are sustainably have accelerated our roll-out of freezer sourced from Rainforest Alliance Certified™ farms. Magnum Classic / cabinets that use climate-friendly The beans help raise farmers’ incomes, more women have the Portion 110ml/79g: Potato Crisps: Milk Chocolate: (hydrocarbon) refrigerants. freedom to live the way they want and more children to have * * We have already purchased 450,000 units access to education. By buying 40,000 tons of cocoa beans 244 375 374 globally with the new refrigerant and will from certified farms, we’re helping improve the lives of over Calories Calories Calories purchase a further 850,000 by 2016. 40,000 farmers and their families across West Africa. Acting Responsibly We have taken responsibility by setting nutrition criteria for all of our kids ice creams, to reassure mums that our entire kids range will contain: l ≤110 calories per ice cream l <20g added sugar per 100g l <3g of saturated fat per serving l NO artificial flavours or colours ** *Based on a typical values from a 70g amount **Not applicable to the confectionery element of Haribo Push-Up 6 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 7 W atch your s ales a 1 nd pro fits SO Let people know AR... you sell ice cream 2 Use branded Point of Sale items like pavement signs, 3 wit flags and banners. Make your cabinet h U nileve easy to find Draw attention r’s 6 s Site your cabinet near the till to your cabinet 4 tep and other impulse products. s t Use our range of suggested o se internal Point of Sale to ensure Keep your cabinet ll your cabinet stands out. clean & full 5 Provide a great shopping 6 experience for your customers! Sales are lost by having Stock the unappealing cabinets. Sto best sellers ck ice cream all year round Make sure you always have the 8 best selling products in stock so 24% of ice cream is sold over that you don’t lose any sales! winter, of which 26% are handheld Call 0 singles, 55% desserts and 18% 33 * 0 335 handheld multipacks 1879 to sp eak t o an i ce cre am e xpert Ca ll 033 0 335 1879 to *N s ielsen p , Total ea Conve k nience to , 52w/ a e 5th n Decem ic ber 20 e cre 15 am e xpert 9 11 of the Top 12 Best Selling Impulse Ice Creams are made by Wall’s! * 1 Wall’s Magnum Classic 7 Wall’s Feast Chocolate 2 Wall’s Magnum White 8 Wall’s Solero Exotic Explosion 3 Wall’s Calippo Orange 9 Wall’s Magnum Mint 4 Wall’s Twister 10 Wall’s Magnum Double Caramel 5 Cadbury’s Flake ® 99 Cone 11 Wall’s Magnum Infinity ** 6 Wall’s Magnum Pink Raspberry 12 Wall’s Magnum Black Espresso ** Choc Snacks Kids Filled Cones Adult Refreshment *Nielsen, Total Coverage 52w/e 5th December 2015 ** Product will be delisted in Summer 2016 10 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 11 Sell more Ice Cream These best selling skus account * m by stocking the best sellers for 50% of all category sales! e a s l e u r c p e m I c I Magnum Classic gnum Pink Feast Ori ppo Orange Twister Ma ginal Magnum Mint Cornetto The No.1 impulse ice Magnum White Cali r’s No.1 Solero Exotic Strawberry Push-Up with H Last summe The No.7 impulse The No.1 se aribo cream in the UK .2 best selling The No.1 kids impulse The No.2 kids K’s No.1 adult lling The No.2 selling The No marketplace NPD ice cream in the UK The U m The No.3 selling ** ream ice cream and No.3 impulse ice cream int impulse ice filled cone impuls worth over £11.5m impulse ice c o.6 impulse ice worth £4 ** refreshment impulse e kids impulse ice ** ** and N .5m cream i ** ** impulse ice cream in the UK ** ** n the UK ice cream in the ** in the UK m in the UK ice cream UK cream in the UK in the UK** crea *Nielsen, Total Coverage 52w/e 5th December 2015 **Nielsen, £value for singles in total marketplace from Jan-Nov 14th 2015 12 Call 0330 335 1879 to speak to an ice cream expert Call 0330 335 1879 to speak to an ice cream expert 13 NEW The UK’s No.1 Selling 2016 Magnum Range FOR 2016 * m e Ice Cream Brand a s l e u r c p e m I c I Magnum is the No.1 ice cream brand in the UK, worth more than £153m with a 16% share of the total ice cream category * l Magnum Classic & White are the UK’s top 2 favourite ice creams * l 8 of the Top 20 Best-Selling Impulse lines belong to Magnum! * l Magnum has the highest marketing investment in the ice cream category, with £13m media value going behind the new Magnum Doubles launch in 2016 Pleasure 'From Bean to Bite' From the end of 2015, all of the cocoa beans used to Product Pack Units TLP create the Magnums sold in the UK are sustainably Size Per (Exluding sourced from Rainforest Alliance Certified™ Case VAT) farms. You can crack into your ice cream Magnum Classic 110ml 20 £23.40 knowing that each bite is made from our Magnum White 110ml 20 £23.40 high-quality cocoa, farmed sustainably. Magnum Almond 100ml 20 £23.40 Magnum Mint 100ml 20 £23.40 Magnum Pink Raspberry 85ml 20 £24.60 Classic White Almond Mint Pink Rasberry Honeycomb Magnum Honeycomb NEW 100ml 20 £24.60 Vanilla ice cream Vanilla ice cream Vanilla ice cream Mint ice cream Raspberry ice cream Honeycomb flavour ice Magnum Double Peanut NEW 88ml 20 £24.60 encased in Magnum encased in decadent coated in Magnum coated in Magnum with raspberry sauce, cream, coated in milk *Nielsen, Total Coverage 52w/e 5th December 2015 Magnum Double Chocolate NEW 88ml 20 £24.60 chocolate.
Load more

Recommended publications
  • The Limits of Punishment Transitional Justice and Violent Extremism
    i n s t i t u t e f o r i n t e g r at e d t r a n s i t i o n s The Limits of Punishment Transitional Justice and Violent Extremism May, 2018 United Nations University – Centre for Policy Research The UNU Centre for Policy Research (UNU-CPR) is a UN-focused think tank based at UNU Centre in Tokyo. UNU-CPR’s mission is to generate policy research that informs major UN policy processes in the fields of peace and security, humanitarian affairs, and global development. i n s t i t u t e f o r i n t e g r at e d t r a n s i t i o n s Institute for Integrated Transitions IFIT’s aim is to help fragile and conflict-affected states achieve more sustainable transitions out of war or authoritarianism by serving as an independent expert resource for locally-led efforts to improve political, economic, social and security conditions. IFIT seeks to transform current practice away from fragmented interventions and toward more integrated solutions that strengthen peace, democracy and human rights in countries attempting to break cycles of conflict or repression. Cover image nigeria. 2017. Maiduguri. After being screened for association with Boko Haram and held in military custody, this child was released into a transit center and the care of the government and Unicef. © Paolo Pellegrin/Magnum Photos. This material has been supported by UK aid from the UK government; the views expressed are those of the authors.
    [Show full text]
  • Unilever to Spread Magnum Vegan Reach As Trend Set to Mainstream In
    Food and Beverage Innovation December 2018 - 2019 February Volume 17 ISSN 1570-9108 DOUBLE ISSUE Unilever to spread Magnum Vegan reach as trend set to mainstream in 2019 Unilever has introduced its Magnum suitability going forward, with plant-based Vegan ice cream to Australian markets milks and meat substitutes already rapidly with more European markets to follow this moving into the mainstream. year, as the trend towards reformulating The rise of veganism is indicative classic items in vegan forms accelerates. of a growing theme towards mindful At launch, Unilever, described it as a consumption. “velvety plant-based product” that provides Animal welfare and environmental “a creamy experience without the need concerns form clear goals among the for dairy.” “A first for the Australian following of such a strict diet. Vegan market, the 100 percent dairy-free range products are increasingly associated to will feature two of the brand’s signature ethical packaging (50 percent), organic flavors…allowing vegans the opportunity (31 percent), gluten-free (34 percent) and to enjoy and share a moment of pure GMO-free (27 percent) (CAGR 2014-2018). pleasure,” the company said. In 2018, 60 percent of all products with Last year, two new vegan versions vegan claims were reported in Europe. of the popular Magnum ice cream bars continued on page 3 were launched in Sweden and Finland. TOP MARKETTop SUBCATEGORIES market subcategories OF FOOD & BEVERAGES of food LAUNCHES & beverages WITH A “VEGAN” launches CLAIM (GLOBAL, 2018) Magnum Vegan Classic and Magnum with a “vegan” claim (Global, 2018) Vegan Almond, which are European Vegetarian Union approved, are made 6 from a pea protein base and covered in smooth dark chocolate.
    [Show full text]
  • Q2 2011 Full Announcement
    2011 FIRST HALF YEAR RESULTS CONTINUING GOOD PROGRESS DESPITE DIFFICULT MARKETS First Half Highlights • Strong second quarter underlying sales growth 7.1%; first half underlying sales growth 5.7% comprising volume growth 2.2% and price growth 3.5%. • Turnover up 4.1% at €22.8 billion with a negative impact from foreign exchange of 1.6%. • Underlying operating margin down 20bps; impact of high input cost inflation mitigated by pricing and savings. Stepped-up continuous improvement programmes generated efficiencies in advertising and promotions and led to lower indirect costs. • Advertising and promotions expenditure, at around €3 billion, was higher than the second half of 2010 but down 150bps versus the exceptionally high prior year comparator. • Fully diluted earnings per share up 10% at €0.77. • Integration of Sara Lee brands largely complete and Alberto Culver progressing rapidly. The acquisition of the laundry business in Colombia completed. Chief Executive Officer “We are making encouraging progress in the transformation of Unilever to a sustainable growth company. In a tough and volatile environment we have again delivered strong growth. Volumes were robust and in line with the market, despite having taken price increases. This shows the strength of our brands and innovations. Our emerging markets business continues to deliver double digit growth. Performance in Western Europe was also strong in the second quarter so that the half year results reflect the true progress we have been making. Bigger and better innovation rolled out faster and moving our brands into white spaces continue to be the biggest drivers of growth. We are now striving to go further and faster still.
    [Show full text]
  • 2021 Novelty Descriptions
    COUNTRY PARLOUR ICE CREAM CO. 2021 ICE CREAM NOVELTY DESCRIPTIONS Big Stick Red, White and Blue – A cherry, white lemon, blueberry striped missile shaped pop. (24ct) Choco Taco– Fudge grande ice cream in a sugar cone taco shell with chocolate coating and peanuts. (24ct) Chocolate Chip Ice Cream Sandwich - Vanilla ice cream between two cookies rolled in small chocolate chips. (24ct) Chocolate Eclair – Chocolate center with a chocolate crunch coating on a stick. (24ct) Creamsicle Bar – Orange sherbet shell surrounding vanilla dairy dessert. (24ct) Despicable Me Minion Bar – Strawberry, banana and blue raspberry ice face piece. (18ct) Dove Bar (Milk) – Vanilla ice cream dipped in milk Dove chocolate. (24ct) Dove Bar (Dark) - Vanilla ice cream dipped in dark Dove chocolate. (24ct) Fudge Bar – A chocolate fudge frozen dairy dessert on a stick. (24ct) Hello Kitty – Strawberry and cherry flavored pop. (18ct.) Ice Cream Bar – Vanilla ice cream coated in chocolate on a stick. (24ct) Ice Cream Cup – Vanilla / Chocolate / Strawberry sold in individual flavor. (24ct) Ice Cream Sandwiches – Two chocolate wafers containing vanilla ice cream. (24ct) Itti Bitz – Flavored ice cream dots available in cotton candy or birthday cake. (12ct) Klondike – Vanilla ice cream dipped in Klondike chocolate. (24ct) Magnum Double Chocolate Vanilla – Vanilla bean ice cream dipped in chocolate sauce and chocolate. (12ct) Magnum Double Caramel Bar - Vanilla ice cream with caramel sauce and chocolate coated (12ct) Oreo Cookie Sandwich – Vanilla ice cream with Oreo cookies between Oreo wafers. (24ct) Rainbow Sherbet Push-Up – Rainbow sherbet in a push up tube. (24ct) Reeses Peanut Butter Bar – Peanut butter ice cream coated with milk chocolate.
    [Show full text]
  • Unilever Layout FINAL
    your future www.myupfpension.co.uk Winter 2000-2001 Have we got Contents of ‘Your Fund’ 2 Simply aiming to news for you? make the most of your Fund Welcome to the Winter edition of Your Fund. 4 Pension splitting on It’s still the magazine designed to help you divorce understand more about the UPF, pensions in general 6 Our new pad... and issues regarding your financial future. UKPD goes on-line But have you noticed? care about the detail. But you don’t 7 Stakeholder It looks different. want information overload so we’ve tried pensions We’re always taking on board your to keep things simple. comments about the service we provide and In this issue we cover news of Eagle 8 Eagle Star comes on we’ve introduced some major new initiatives Star as a second AVC provider; the new board as a new AVC in recent months to help us to help you. UPF rules affecting divorce and provider for UPF This is just one of them. A lighter, brighter pensions; all the info you’ll ever need on 8 Countdown to news magazine to bring you up to date with our new website; stakeholder pensions excellence... in the major developments regarding the explained and much more besides. customer service Fund. Your pension is the key to the best Pensions news is unfolding every week years of your life and we know that you do and it is shaping your future. This edition of ‘Your Fund’ has been printed on environmentally friendly paper and distributed to you in recycled envelopes.
    [Show full text]
  • Team Ameliore
    TEAM AMELIORE ALLISON CONTE + MARIAH JADE COLE LAUREN SCHULER + NICOLE SLAUSON NIKITA PRABHU + ADRIAN (WENJIE GU) TABLE OF CONTENTS About the Sponsors , Project Summary 4 Goals, Objectives, Retail Audit 5 Consumer Survey 6 Products of Focus 7 Premium Study 8 Function Inspirations – Shampoo 9 Points of Focus – Shampoo 10 Initial Form Ideation –Shamoo 11-13 Initial Graphic Ideation – Shampoo 14-16 Initial Frame Ideation – Shampoo 17-18 Mid-stage Graphic Ideation – Shampoo 19 Final SolidWorks Renderings – Shampoo 20 Graphic Ideation – Shampoo 21-22 Final Design - Shampoo 23-25 Sustainability Information – Shampoo 26-32 Points of Focus – Spray 33 Initial Form Ideation – Spray 34 Initial Graphic Ideation – Spray 35 Initial Form Ideation – Spray 36 Mid-stage Form Ideation – Spray 37 Mid-stage Graphic Ideation – Spray 38 Final SolidWorks Renderings – Spray 39 Final Design – Spray 40-41 Sustainability Information – Spray 42-48 Thank You, Sponsors! 49 ABOUT THE SPONSORS: PROJECT SUMMARY: UNILEVER The primary goal of this project was to create maximize the number of fixed size primary packages Unilever is the world’s third-largest consumer a design for any two categories that elevates that could be loaded on to a standard pallet. The goods company as measured by 2012 revenue. It has the Tresemmé brand above the other national CASE design software allows you to specify the more than 400 brands, 15 of which generate sales brands in terms of premiumization while utilizing shape and size of the primary package, whether you in excess of €1 billion a year. Unilever organizes its materials and processes in a sustainable way. want the product inside the primary package, how brands into three main categories - Foods, Home Amongst all the products that were given, we many you want in an arrangement, and if necessary, Care, and Personal Care.
    [Show full text]
  • Special Offers
    SPECIAL OFFERS NEW NEW RAMBLEJACK FLAPJACK, PG 13 THAI CHICKEN PASTY, PG 4 PRETZEL BUN, PG 8 REFRESHING TREATS THE EXPLODING BAKERY QUALITY CUISINE CLEARANCE Stock up on impulse ice lollies Find firm favourites plus a new big flavour A one off opportunity to purchase JUNE for the Summer months with bake, the RambleJack Flapjack, from an amazing range of Quality Cuisine our multi-buy offer on favourites Devonshire cake company The Exploding products. Stock up now. Once it’s 1ST - 25TH from Wall’s - Pg 13 Bakery. Always crafted with carefully gone, it’s gone, for good! - Pg 6,7 JUNE 2021 sourced, natural ingredients. - Pg 13 TEL. 01803 664 422 CATERFOOD.CO.UK CATERFOOD SPECIAL OFFERS 1ST - 25TH JUNE 2021 what’s hot right now NEW WHAT’S HOT Waldrons SALTED RIGHT NOW CARAMEL CAPPUCINO MERINGUE ROULADE BEST OF BOTH WORLDS Layers of cappuccino flavoured new SWEET & SALTY DESSERTS fresh dairy cream, salted caramel and dark chocolate rolled in fluffy FROM Waldrons PATISSERIE golden baked meringue, page 12 Look out for a selection of new desserts from Waldrons; Salted Caramel Cheesecake, Million- aire Salted Caramel and Chocolate Tart, and Salt- ed Caramel Cappuccino Merignue. Page 11,12. THIN & CRISPY, DEEP PAN OR STONEBAKED? NEW QUALITY CUISINE CLEARANCE A favourite amongst many, pizza can be enjoyed to PRODUCT GUIDE 2021 go or as part of your dine in menu. Our pizza bases This is a one off opportunity to purchase from Pizza Plus are made from the best 100% natural We take great pleasure in presenting to you our new an amazing range of Quality Cuisine ingredients which results in a lighter, crispier and healthier product.
    [Show full text]
  • Unilever Uk Ice Cream, Corinium Avenue, Barnwood
    GLOUCESTER CITY COUNCIL COMMITTEE : PLANNING DATE : 5TH MAY 2009 ADDRESS/LOCATION : UNILEVER UK ICE CREAM, CORINIUM AVENUE, BARNWOOD APPLICATION NO. & WARD : 09/00083/FUL BARNWOOD EXPIRY DATE : 15/4/2009 APPLICANT : UNILEVER UK PROPOSAL : CONSTRUCTION OF AN ANAEROBIC EFFLUENT TREATMENT PLANT AND COMBINED HEAT AND POWER (CHP) PLANT INCLUDING THE INSTALLATION OF TWO 9.7 METRE HIGH TANKS AND ONE 23.8 METRE HIGH TANK ADJACENT TO THE BOILER HOUSES AND THE INSTALLATION OF ONE 9.7 METRE HIGH BALANCE TANK TO THE REAR OF THE NEW COLD STORAGE BUILDING REPORT BY : JOANN MENEAUD/MEYRICK BRENTNALL NO. OF APPENDICES/ : 1. LOCATION PLAN OBJECTIONS 2. SITE PLAN 3. 10 LETTERS OF REPRESENTATION 1.0 SITE DESCRIPTION AND PROPOSAL 1.1 The application site is located off Corinium Avenue between Walls roundabout and the C&G roundabout. The railway line which is elevated to the site runs along the Northern boundary. The whole of this site was originally occupied by Walls Ice Cream factory but in recent years the South Western part of the site has been separated and is now in different ownership. Access to the site is via Corinium Avenue and is strictly controlled with staff and visitor parking separate from the factory itself. The majority of the proposals themselves will be sited on the easterly extent of the existing factory on unmade ground currently used for informal storage. The site for the upgraded balancing tank is between the railway and the new cold store. 1.2 The application has 2 main components. The first is a new combined heat and power plant (CHP).
    [Show full text]
  • Wall's Refrigeration Solutions 0161 888 1466 Available on Request
    PRINTED ON 100% WALLS RECYCLED STREET JOURN’AL PAPER WE’RE PASSIONATE ABOUT ICE CREAM ICE CREAM HAS COMMITMENT REALLY GREAT TO SOURCING CHOCOLATE CASH MARGINS1 P13 ETHICALLY P23 2020 EDITION WALLSICECREAM.COM Welcome to an exciting new Ice Cream Season for 2020. We are so Every Day is an proud to be representing the best Ice Cream brands in the UK which cover a massive 71% of the total UK Handheld singles ice cream Ice Cream Day 2 market . This refl ects how much our consumers love our brands in the UK by Wall’s Ice Cream Team and enjoy eating our Ice Cream. As an important impulse purchase, Ice Cream is able to Ice Cream o ers retailers great cash margins, better than generate huge footfall potential. Therefore, as a business, any other snacking options. we are committed to helping our partners unlock the sales In 2020, we have bigger and bolder plans for our amazing new opportunities the category presents. We are investing products and cabinets all coordinated by our experienced signifi cantly in attracting shoppers through out of home fi eld operation team. With the new Ice Cream season kicking communication as well as providing retailers with the right o on New Year’s Day, we know that your customers won’t tools in store to help maximise growth potential. want to spend a single day without a Wall’s Ice Cream in 2020. FULL STORY: P20 1: Based on selling at the recommended retail price: accounts for promotional plan & illustrative electricity prices. Based on MAT to 17.12.17 selling 9 impulse and 3 take home ice creams per day, not including cabinet cost.
    [Show full text]
  • What's New for 1 Unilever Ice Cream 1 What's
    Un ilever Wha t’s New Wha t’s New Ice Cream :@1 for :@1 for :@1 Peanut Butter Cookies Love ‘n’ Dream Unilever has 55* tal share of the To m* Impulse Ice Crea *Source: Nielsen, Total Impulse Market, Singles Ice Cream, Unit Sales, MAT, 27th December 2014 the Why Stock Wall’s Ice Cream, me to Welco ream Ice C The Impulse Ice Cream Market all’s 1 * W re :@ Brochu is worth £127 million! New product innovation continues to create he UK l Un in t a ilever i and t s the br UK's excitement and encourage ream r o e c ve T ic ic nile big n icon ong! U f gest ice cr new consumers to try ice n a str o eam g s bee goin m a l e ’s h stil n & a * cream; in 2014 £12.7 all ’re Be r ma n W we m, e ufact u a u rs and agn r rer a M h ye as C million of total ice cream 90 uch s er s s . for ov urite more e * o d c v n % a a I e f o sales were from NPD! d ler inclu , So r s er e nd ist e ra w s b T r tto, l e u orn eam u s, C e cr t y’ ic p Jerr more c ell a s m s, f seller r all I he best answe u 15% * tock t here to n 55 s e a o help you why we’r 015.
    [Show full text]
  • Magnum Report
    Campaign Research Brief Elva Wang U3047371 Thursday 5:30 Tutorial Tutor: Alison Sims 0 Table of Contents Page 1. BRAND ANALYSIS 3 1.1 HISTORY OF STREETS MAGNUM 3 1.2 PRODUCT LAUNCH HISTORY 3 2. GENERAL OVERVIEW OF STREETS 3 2.1 MARKET POSITIONING 3 2.2 TAG LINE 4 2.3 UNIQUE SELLING PROPOSITION 4 3. ICE CREAM INDUSTRY 4 3.1 PRIMARY ACTIVITIES IN INDUSTRY 4 3.3 KEY INDUSTRY STATISTICS 6 3.4 GROWTH SECTOR 6 3.5 INDUSTRY TREND 7 1 3.6 INDUSTRY FORECAST 7 4. PRODUCTS 7 4.1 MAGNUM TEMPTATION CHOCOLATE 8 4.2 MAGNUM SANDWICH 8 4.3 LIST OF PRODUCTS 9 5. COMPETITOR ANALYSIS 11 6. CONSUMER RESEARCH 11 7. CONSUMER INSIGHT 11 8. TARGET AUDIENCE 12 9. PAST CAMPAIGN ANALYSIS 12 10. MEDIUMS USED IN PAST CAMPAIGN 14 11. SOCIAL CAUSE: THE AUSTRALIAN DAIRY INDUSTRY 15 12. REFERENCES 16 2 1. BRAND ANALYSIS 1.1 HISTORY OF STREETS MAGNUM As a food brand under parent brand Unilever and the brand Streets, Magnum was first launched in the United Kingdom in 1987. Ever since then, Magnum ice cream has been the first ice cream on a stick especially for adults. Today, Magnum is one of the world's leading impulse ice cream brands, selling around 1 billion units a year. (Streets ice cream, 2010) 1.2 PRODUCT LAUNCH HISTORY 1996 Double Chocolate 2000 Double Caramel 2002 Yoghurt Fresh and Magnum Intense 2003 7 Sins 2005 5 Senses 2006 Magnum Almond Mint on the core range 2010 Magnum Gold?! (Magnum, 2011) 2.
    [Show full text]
  • Tide Turning on Plain Packaging
    20.02.2015 ABCs GUIDE INSIDE Are you stocking the star performers? MAGAZINES Page 38 » Doing mags differently ‘I’m targeting a £25 average basket spend’ Page 28 » NEWS l CONVENIENCE l PROFIT www.betterretailing.com l £2.20 Tide turning on SYMBOLS plain packaging £10m new l 99% of consultation respondents say no to the measure. business l Rumours of cabinet split ahead of parliamentary vote. bonanza l ‘This is winnable’, says BAT’s Ron Ridderbeekx. Page 5 » for Nisa NEWSSTAND Recruitment drive picks up 17 i margin Costcutter stores in beats Sun Northern Ireland. and Star Page 6 » Pro-rata terms on ADVERTISING 10p price increase welcomed by Suppliers retailers. Page 4 » planning ICE CREAM covered ‘We’ve got gantry ads Display ban it licked’ offers marketing Unilever targeting opportunity, say 68% growth with retailers. Page 4 » summer launch blitz. Page 11 » Vol 126 No 8 FOR TRADE USE ONLY Plain packs rebels? 08 Seven great ideas to Are these the rebels supporting your cause? RN has identified these five mem- make money in 2015 bers of the cabinet, seven other ministers and three senior Conservatives have all Page 30 shown concern at the government’s plans for plain packs. Page 5 » » Pepsi, Pepsi MAX and the Pepsi Globe are registered trademarks of PepsiCo Inc. Source: *Nielsen RMS Total Coverage Value Sales – MAT 27.12.14 vs YA **Nielsen RMS Total Impulse ROS ACV Weighted – MAT 27.12.14 vs YA BRV300376_15 Retail Newsagent 20 February 2015 3 Last Wednesday, wearing a white t-shirt and ‘plain’ plastic mask, I marched with 100 retailers through Westminster to tell the govern- ment why introducing plain packaging would be a disasterous deci- sion.
    [Show full text]