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Branding Opportunities 2015/16 BRANDING OPPORTUNITIES 2015/16 ‘90 ‘91 ‘95 ‘00 ‘10 ‘14 INSPIRE & ENTERTAIN THROUGH EXCELLENCE A MESSAGE FROM JACK BENDAT AM CitWA CONTENTS PERTH WILDCATS CHAIRMAN TV Coverage 4 - 5 Baseline Advertising 6 - 7 The Perth Wildcats experienced another fantastic season of growth and Courtside Advertising 8 - 9 success in 2014/15. We surpassed our previous attendance record with a crowd of 13,559 against the Adelaide 36ers and increased our membership Gallery Signage 10 - 11 base to 9,487. We also acquired an unprecedented number of new corporate Game Night Partnership 12 - 13 hospitality and sponsorship partners and most proudly, Player Partnership 13 - 14 reached a world record equalling 29th straight finals series. Home Fixtures 16 - 17 While we are incredibly proud of what we have Statistics 18 achieved to date, our focus is on the future, a Demographics 19 future that we hope to build with you. To do this, I invite you to join us as we continue to inspire and entertain both on and off the court. 3 TV COVERAGE Ahead of the 2015/16 season the NBL has entered into a landmark deal with FOX SPORTS to broadcast all regular season and finals series games live for the following five years. Together we can have your company broadcasted across Australia live in prime time, high definition television. The Perth Wildcats have consistently topped the viewership numbers for the NBL over the past seasons and will be looking to do so again for the 2015/16 NBL season. “WE ARE DEDICATED TO MAKING THE NBL A BEST BREED, PROFESSIONAL AND COMMERCIAL PRODUCT THAT DELIVERS THE ENTERTAINMENT ON OFFER TO THE PUBLIC OVER THE SUMMER” – LARRY KESTELMAN, EXECUTIVE DIRECTOR OF THE NBL 5 BASELINE A unique opportunity exists to own the advertising rights to the baselines at each end of the basketball court. Measuring 15m x 2m at each end, this prime space is the largest on-court advertising available, creating an immediate impact and achieving significant television exposure. Production, installation and removal costs of the court graphic to be the responsibility of the purchaser. INVESTMENT: $100,000 ex. GST for both baselines $65,000 ex. GST for one baseline 6 7 COURTSIDE ADVERTISING Courtside advertising provides a dynamic medium to display both a brand and a message. The advertising, which spans 24 continuous metres along the length of the court, provides many different options to display text and images. Due to the size of the basketball court, one major benefit of courtside advertising is that there is always some portion of the advertising being featured in the broadcast arc. Another benefit is that messages can be changed on a game by game basis or multiple messages can be displayed throughout the same game. INVESTMENT: $35,000 ex. GST full rotation $20,000 ex. GST half rotation 8 9 GALLERY SIGNAGE A great opportunity exists to secure highly visible gallery signage at every Perth Wildcats home game. Positioned on the West and East sides of the arena, these 3m x 2m signs will provide great exposure for any company. Only a limited amount of signage positions are available so be quick to secure yours today. Production, installation and removal costs to be the responsibility of the purchaser. INVESTMENT: $7,500 ex. GST per sign 10 11 GAME NIGHT PARTNERSHIP A game night partnership provides an excellent way to execute a diverse marketing campaign that can involve a number of different applications on game nights. Use of the large four sided centre cluster scoreboard, LED courtside advertising, MC announcements, marketing material on seats, information displays and promotional give-aways, can all be incorporated to effectively deliver a desired message or campaign. Pre-game branding on the Perth Wildcats website, in the Perth Wildcats eNews and in newspaper advertisements promoting the game, also assists to create further brand awareness and partnership association. INVESTMENT: $15,000 ex. GST per game 12 13 PLAYER PARTNERSHIP Through partnering with a Perth Wildcats player, your company will receive various branding and experience based opportunities. A player partner will receive the following; - Your company’s logo added to the back of the player’s warm up top - One company announcement prior to the start of every home game - A company announcement when the player is substituted onto the court - During every free throw that the player takes, their image will appear on the big screens alongside your company’s logo - A Perth Wildcats team signed basketball - A Perth Wildcats replica playing singlet personally signed by the player - The opportunity to utilise the player for a total of 3 hours for marketing purposes. E.g. Messages on hold, website, print and radio advertising, marketing collateral etc. (Player appearances need to be requested four weeks in advance and are subject to training, travel and promotional schedule of the team) - Recognition on player partners page on the Perth Wildcats website (including company logo with website link) - The opportunity to have the player seated at your table at the MVP Ball INVESTMENT: $12,500 - $20,000 ex. GST 14 15 STATISTICS IN# MEMBERSHIP1 IN THE NBL 9,631 SEASON MEMBERS #1 2014/15 NBL SEASON RATING TEAM ON TV (VIEWERSHIP) # IN1 #1 GAME ATTENDANCE WEBSITE 80.3% 12,381 # SPONSORSHIP AVG. IN 14/15 1 RECALL FACEBOOK TRAFFIC FOLLOWERS DURING NBL SEASON IN THE NBL 45,000+ UNIQUE VISITORS 84,850 #IN1 PER MONTH SOCIAL MEDIA 53% IN THE NBL MALE DEMOGRAPHIC AVENUES OF EXPOSURE: FACEBOOK, TWITTER, INSTAGRAM, EDM, WEB. 47% FEMALE 44% DEMOGRAPHIC OF FANS HAD AN ANNUAL HOUSEHOLD INCOME OVER $100,000 # FANS RATED THEIR 1 GAME EXPERIENCE #1 #1 MOST SUCCESSFUL TWITTER INSTAGRAM NBL TEAM 39% 8.9/10 FOLLOWERS FOLLOWERS 6 NBL CHAMPIONSHIPS ATTEND WITH IN THE NBL IN THE NBL WORLD RECORD EQUALLING THEIR FAMILY 17,400 14,700 29 CONSECUTIVE FINALS SOURCE: REPUCOM 16 17 HOME FIXTURES FRI 16 OCT vs 6:30pm THU 10 DEC vs 6:30pm FRI 23 OCT vs 6:30pm FRI 15 JAN vs 6:30pm SAT 31 OCT vs 6:30pm THU 21 JAN vs 6:30pm FRI 6 NOV vs 6:30pm MON 25 JAN vs 6:30pm SUN 22 NOV vs 4:00pm FRI 29 JAN vs 4:00pm FRI 27 NOV vs 6:30pm FRI 5 FEB vs 6:30pm FRI 4 DEC vs 6:30pm SUN 14 FEB vs 4:00pm 19 For further enquiries please contact: Troy Georgiu Commercial Manager (08) 6272 0789 0414 922 294 [email protected].
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