He Who Has Not Been to Moscow Has Not Seen Beauty
STRATEGIES FOR BUSINESS IN MOSCOW He who has not been to Moscow has not seen beauty A PROPOS “To Moscow, to Moscow, to Moscow!” Like a mantra, However, the majority of people who live abroad know this phrase is repeated by the sisters in Anton nothing about this. Old habits, as they say, die hard. Chekhov’s famous play “Three Sisters.” The play is Many foreigners still think that the sun never rises about three young women dreaming of escaping their in Moscow, that the city is always cold and that it boring small town and coming to the capital. Although snows year round. Not to mention the rumors of bears the play was written in 1900, people from all over roaming the streets at night. Disappointing as it may Russia, as well as people from CIS countries, still want be, these myths are still around. to move to Moscow. Of course, we are partially responsible for this – we Moscow has always been a magnet. At least this is the tell the world very little about ourselves. We need to way things have played out historically – all the best spend more resources on attracting tourists to Moscow things could be found in the capital: shops, libraries, by letting them know how convenient and comfortable clinics, schools, universities, theatres. At one point, the city has become. According to official statistics, coming to Moscow from Siberia was like taking a trip to over 5 million foreigners visited Moscow last year. This a foreign country. is obviously a small number – about 15 million tourists visit places like London and Paris every year.
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