Hot Joe; We Always PLDT As the Sole World-Class Telco in the Strive to Keep You Informed and Enthralled Country
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VOLUME 26 MAY 2016 THE AGE OF ENTERPRISE SHIFT TWO STARS RISING ON THE DIGITAL HORIZON When you offload your data center requirements to VITRO, you load up on ALPHA expertise and strength. For enterprise organizations to stay on top of their game, they should be focused on innovation and performance of their core business. Outsource your data center requirements to VITRO’s soon-to-open sites in Clark and Makati. With purpose-built, world-class facilities connected to a powerful network, VITRO secures your data and serves as the foundation for your enterprise. http://pldtalpha.com/data-center/ PASIG • SUBIC • CEBU • MAKATI • CLARK ASC Ref. Code: P024P041116T MU LTI P L E ON MU LTI P L E Jovy Hernandez Editor MUVERGES LTI P L E Mikey Smyth Jill Gonzales Nikko Bustamante Managing Editor Paula Venturina Sara de Guzman Associate Editors Gerrard Fabie Rachel Despe Fate and destiny in the Year of the page 126 features Big Data as a Service as a External Consulting Editor Dale German Monkey are said to reward those who are transformative solution to gain marketing and Enrique Estagle Lo Regino mindful of the animal’s inherent nature: business decision insights. Our co-offering Gary Ignacio Inez Golamco Emily Reyes inquisitive, magnetic, and inventive. We with Akamai, as featured in the same section, Editorial Adviser are going to need those qualities and more describes how we improve enterprise web Jenina Ibanez Clah Cebanes Anton Santos in dealing with a world of upended old experiences that lead to greater sales and Markus Jentes Murielle Sarmiento conventions. Business revolutions are engagement. Creative Director Dessa Malaluan Editorial Coordinators happening at an almost alarming rate. While On page 54, our MoBiz section explores Andrew Batiduan Gian Nazario we have spoken of impending dramatic change how mobile enterprises inspired a shift in Taimak Sevilla for the past decade, it can still be surprising to insurance towards using solutions such as the Art Director Mac Lubaczewski Isabella Escano Banjo Dizon watch it happen with such speed across several Smart Enterprise Gadget Shield Pro. Also Vickie Perez de Tagle Daniella Marfori Circulation Coordinators fronts. covered is the new Smart Enterprise Cloud This issue will explore those multiple Push to Talk service, and how it modernizes Executive Producer Editorial Contributors verges of change occuring right now. Our Main two-way voice communications. Window on page 8 examines the big picture This issue’s Were You There section on view of how cultural, technological, and page 78 features a bustling calendar of events business shifts have coalesced into a massive that celebrated industry growth and highlighted force for transformation. As always, our Live PLDT ALPHA Enterprise’s transformative Wire on page 16 bears witness to our most solutions. successful clients who are successfully riding Our Second Screen on page 112 provides industry shifts and setting new trends. a sneak peak into the social media articles of Our PLDT Insider on page 106 with PLDT’s thought leaders on the strides various ePLDT CIO and Solutions Consulting Head industries have taken for the promotion of Brett Medel examines the unmistakable trend enterprise efficiency through SMACS-based of enterprise Data Center offloading and what solutions. makes it all so compelling. Our ALPHA Extra ALPHA Bits on page 132 delves into feature on page 58 enlightens us on Avaya's some of the latest positive upheavals in each perspective on the digital shift. Our Partner pillar of the digital enterprise—Social, Mobile, Peek on page 70 features the esteemed MEF Analytics, Cloud, and Security (SMACS). And who has given long standing recognition to so please enjoy this issue of Hot Joe; we always PLDT as the sole world-class telco in the strive to keep you informed and enthralled country. On page 62, we also explain what’s with our chronicling of technology-led change new in the ACASIA alliance as the larger in business. I must admit though, that this is ASEAN region prepares to make the transition the first issue, wherein the pace of change has to “ACASIA 2.0”, to prepare for integration reached a true tipping point in almost all areas and common market formation. of the transformed digital enterprise. A jolting Our Solved Section on page 52 highlights cup of Hot Joe indeed. our recent successful launch for #MyNumber, a revolutionary simplified and unified hotline service for enterprises to engage with more customers across the archipelago. Similarly, other products offered in tandem with visionary partners in Sleeper Hit on Jovy hernandez Editor MAY 2016 SOLVED 52 Optimize your hotline delivery service nationwide with PLDT #MyNumber MOBIZ 54 Broaden your enterprise mobility capabilities with Smart Gadget Pro and Cloud Push-to-Talk ALPHA EXTRA 58 Avaya Director for Sales Engineering – APAC Sami Ammous on the role of digital technologies and solutions in enterprise transformation. 22 28 LETTER FROM THE EDITOR 03 Jovy Hernandez examines 08 today’s “multiple verges”. CLIENT CALLS 07 Letters from clients on their 16 unique experiences with PLDT ALPHA Enterprise. MAIN WINDOW 08 The world is shedding its skin 40 on multiple fronts. Is your enterprise ready? PARTNER PEEK ACASIA’s Azmal Yahya talks 62 about redefining Southeast Asia’s LIVE WIRE foremost ICT provider in the age 16 Here’s how Jollibee, Unilever, of ASEAN Integration. Eastvantage, FWD Life, RRCG, and Convergys are MEF’s Nan Chen reveals the introducing industry shifts with emergence of the Third Network. PLDT ALPHA Enterprise’s market-leading ICT and digital solutions. 70 WERE YOU THERE 78 PLDT ALPHA Enterprise kicks 46 off 2016 activities with Akamai and #MyNumber product launches, the International ICT Awards, and more. CLIENT Well done, Nova Rosales. Hi Precy, Calls I really appreciate your pro-activeness and On behalf of AMADEUS, we would like to say thank you to PLDT immediate response to ALPHA Enterprise for another successful partnership during the 23rd Dear Jay, Benjie, Rose, our concern. Truly, a great Travel Tour Expo last 05-07 Feb 2016. Jhun, Ace, SL Villanueva, customer experience. and RA Rosales, After partnering with PLDT, we received very positive feedback from some I commend you and of the exhibitors as our Internet connection was up and running, stable, I would like to convey Ace Evangelista for and reliable from day one. There are even some airline representatives my appreciation to all all the support. who approached me asking to help them address their Internet connection of you for delivering problem. They requested to be connected to the Amadeus network another mission-critical Regards, in order to restore their normal operations during the event. After installation despite the Judith S. Antaran connecting them to the Amadeus network powered by PLDT Power Pack very short notice. Country Director C connections, they were up and running within minutes from the time Information Technology of their request. They are now considering partnering with Amadeus for Thanks Jay and Benjie DHL Global Forwarding future Travel Fair Events and this is because of the PLDT Power Pack C for leading your team (Phils.), Inc. DSL connection. to provide excellent customer experience. Special thanks to the following persons: Kudos and keep it up! 1. Ms. Ann Turao who is always going the extra mile to make sure that she Dear PLDT team, can deliver our requirements and expectations when it comes to Internet Judith S. Antaran connections. Country Director On behalf of the 2. Ms. Lo Regino who handled this Travel Tour Event for the 1st time and 62 106 Information Waltermart Management, was able to deliver my expectation. I salute her, as I did not make a single Technology we would like to thank call to follow-up on the DSL installation during ingress time. DHL Global you for all the effort that 3. Mr. Severino Mejillano, Jason Toledo, and Jesus Zamboanga – the PLDT Forwarding (Phils.), your team delivered for the contractors who are now familiar with Amadeus during travel fair – they Inc. Waltermart Cabanatuan impressed me with the way they supported us during the entire event. They project. made sure that any DSL related problem will be handled and resolved 58 immediately. We are grateful for your Dear PLDT partners, support and are looking Again, THANK YOU to PLDT ALPHA Enterprise for the support. SLEEPER HIT forward to accomplish 126 Learn how Big Data Thank you for the more projects in the future. Best Regards, insights refine enterprise support and partnership. Ronan G. Ignacio decision-making with Best regards, Head - South East Asia (SEA) Service Delivery Team ePLDT Big Data Insights Sincerely, Lawrence Christopher C. Amadeus Marketing Philippines Inc. Villanueva as a Service. LMPI Family Waltermart Property Management Inc. Your web presence, now on overdrive with Akamai solutions. CAUGHT ON PAGE THE SECOND SCREEN THE ALPHA BITS 100 Great partnerships sealed 112 Our visual digest of recently- 132 Immense bits of knowledge WE WANT TO with ACASIA, CDC posted online articles from any ALPHA should know. Millenium Ortigas, Cordlife PLDT ALPHA Enterprise HEAR FROM Philippines, Inc., Marco Polo thought leaders. YOU Davao, and more. THE LAST SAY 136 Eric R. Alberto dissects COMING AND GOING the true price of SEND YOUR THOUGHTS, COMMENTS, PLDT INSIDER 118 What’s coming, what’s going, corporate hubris. OR FEEDBACK AND RECEIVE 106 Newly-appointed ePLDT and what’s staying still in the PREMIUM ALPHA ITEMS! CIO and Solutions world of tech. Consulting Head Brett Medel Keep up-to-date with our latest on his multifaceted role news and solutions. Subscribe and approach to disruptive Email: [email protected] to our ALPHA Mail newsletter at organizational transformation. Call: 88-ALPHA www.pldtalpha.com. (88-25742) or visit www.pldtalpha.com THE WORLD'S ON MULTIPLE FRONTS, SHEDDING ITS CHANGE SKIN RULES THE WORLD MAY 2016 MAY 2016 Every year, the world emerges from several changes — some relatively minor, others more dramatic — to reveal altered lifestyles, business practices, or political realities.