#49 July 2017
SNIF HOME CARE CONTENT
01. AIR CARE 02. FABRIC CARE 03. HOUSEHOLD
Marketing | Confidential JUNE 2017 Page 2 CODES USED IN THIS PRESENTATION
Country ISO codes and area list used
Code Country name Code Country name
AE United Arab Emirates GB United Kingdom
AT Austria CZ Czech republic
BA Bosnia-Herzegovina HR Croatia
DE Germany PL Poland
RU Russia Code Area name
FR France EUR Europe
Marketing | Confidential JUNE 2017 Page 3 1 1
AIRCHAPTER CARE TITLE
Marketing | Confidential JUNE 2017 Page 4 AIR CARE
Air Splash – Vent Air freshener (CZ) Ipuro – Reed Diffuser (DE) Gees Gries Deco Company New Format New Product
. Vanilla . Frozen Margarita . Rally . Frozen Colada . Boss . Reed Sticks . Lemon . Refillable . Unique shape . 2 x 50 ml / EUR 14.99 . Long lasting effect
Marketing | Confidential JUNE 2017 Page 5 AIR CARE
Domol – Reed Diffuser (DE) Domol – Reed Diffuser (DE) Rossmann Rossmann New Product New Product
. Summer-Sorbet . Berry & Green . Reed Sticks . Reed Sticks . Refill pack . Lasts up to 3-4 weeks . Lasts up to 6-8 weeks . 50 ml / EUR 2.49 . 90 ml / EUR 2.29
Marketing | Confidential JUNE 2017 Page 6 AIR CARE
Airwick – Scented Candle (DE) Profissimo – Scented Candle (DE) Reckitt Benckiser DM New Product New Product
. Summer-Fun . Sound of the Sea . Nordic Magical Forest . Peach . Lasts up to 40 hours . Lasts up to 32 hours . 265 gr / EUR 5.95 . EUR 1.75
Marketing | Confidential JUNE 2017 Page 7 AIR CAREAIR CARE The productSeptember! is claimed Back to-to eliminate-school and tough, autumn lingering moods odours through and ebony lasts up wood, to 60 warm days. gourdIt features tea and the Love. OdourClear technology.
Febreze – Small Spaces (GB) Procter & Gamble New range
. Thai Orchid Non-Energised Scented Oil Diffuser Refills . Blossom & Breeze Non-Energised Scented Oil Diffuser Refills . Blossom & Breeze Non-Energised Scented Oil Diffuser Refills . Cotton Fresh Non-Energised Scented Oil Diffuser Refills . EUR 4.55 . 2 x 5.50 ml
Marketing | Confidential JUNE 2017 Page 8 AIR CAREAIR CARE September! Back-to-school and autumn moods through ebony wood, warm gourmand tea and Love.
Wax Lyrical (GB) Wax Lyrical – Fig & Berry Bramble Scented Tealights (GB) Wax Lyrical Wax Lyrical Non-Powered Air Fresheners Candles
. Described as a fruity fig accord with notes of green leaf, . Honeysuckle & Sandalwood Scented Reed Diffuser raspberry and apple, with a heart of plum, jasmine and . Lavender & Chamomile Scented Reed Diffuser orange blossom on a base of sugar and vanilla. The product . Fig & Berry Bramble Scented Reed Diffuser features a burn time of approximately six hours with up to . 100 ml 54 hours combined and retails in a nine count pack. . EUR 12.97 . EUR 5.89
Marketing | Confidential JUNE 2017 Page 9 AIR CARE Air Wick’s PURE range has made it’s way from Europe to the GCC region.
Air Wick – Soft Cotton, Spring Delight, Cherry Blossom, Mediterranean Sun (AE) Reckitt Benckiser New range
. Neutralises odors . Just Fragrance . No wet Spray . Available in 250 ml / AED 17.85
Marketing | Confidential JUNE 2017 Page 10 AIR CARE Febreze introduces its “Unstoppables” range that come in three variants to the air care market in the UAE.
Febreze – Lush, Fresh, Shimmer (AE) Procter & Gamble New range
. Own the air for up to 6 hours . Available in 250 gr / AED 26.95
Marketing | Confidential JUNE 2017 Page 11 AIR CARE
Air Wick – Soft Cotton, Spring Delight, Cherry Blossom, Mediterranean Sun (FR) Reckitt Benckiser Range extension
. Neutralises odors . Just Fragrance . No wet Spray . Available in 250 ml / AED 17.85
Marketing | Confidential JUNE 2017 Page 12 AIR CARE
Nocibé – Bougie Viva Cuba (FR) Scents – Gel vent clips (FR) Nocibe Kraco Limited edition New products
. Vanilla bean & Butterfly flower perfume . With Powerbreeze AC Technology . 130 gr . This product is an effective way to freshen a car’s interior automatically by simply attaching the air freshener to any car vent . Neutralizes odors . Each clip lasts up to 45 days . Variants : Mandarin splash; seascapes; red berries; clean shave; nightscapes
Marketing | Confidential JUNE 2017 Page 13 1 2
FABRICCHAPTER CARE TITLE
Marketing | Confidential JUNE 2017 Page 14 FABRIC CARE Mediterranean inspirations in CEE launches
Faks helizim – Lavender & Immortelle (HR) Ornel – Lavender & Immortelle (HR) Teta Violeta – Mediterranean (HR, BA) Saponia Saponia Violeta New Variant New Variant New variant
. Universal liquid and powder detergent . Long lasting softness . 4 L . Multi-enzymes for deep cleanliness . Irresistible scent . Mega Pack . Active from 20°C . Acts beneficial as an antidepressant . Powder: 3 – 9 kg . 1 L / EUR 3.6 . Liquid: 1.3 – 2.6 L
Marketing | Confidential JUNE 2017 Page 15 FABRIC CARE Limited editions bring a burst of color in new Fabric care launches
Teta Violeta – Limited Edition (HR, BA) Persil – Summer Edition (AT, PL) Violeta Henkel New Limited edition Variants New Limited edition Variant
. Pure Love . Summer Stains Collection . Sweet Impulse . Limited Edition . Long Lasting scent . Special formula for ice cream, grass and fruit . Created by French perfumers stains . Summery color and fruity fresh fragrance . Active at low temperatures
Marketing | Confidential JUNE 2017 Page 16 FABRIC CARE
Lianel (RU) Vernel Nectar inspiration (RU) DIXI Henkel Private label in laundry Re-launch of Aromatherapy range
. Laundry range: . Royal magnolia & jasmine . Gel laundry detergent 2 L . White peony & cotton oil . Fabric softener for kids 2 L . Vanilla blossom & citrus oils . Fabric softener Peony blossom 2 L . Hibiscus & rose oil . Black orchid & patchuly
Marketing | Confidential JUNE 2017 Page 17 FABRIC CARE
Gut und Günstig – Laundry Scent (DE) Persil – Laundry Detergent (DE) Edeka Henkel New Product New Product
. Blue Ocean . Clean & Smooth . Pink Passion . Simplifies ironing . Intensive Laundry Scent . 1.314 L / EUR 4.79 . 275 gr / EUR 4.95
Marketing | Confidential JUNE 2017 Page 18 FABRIC CARE
Persil – Power Mix Caps (DE) Persil – Power Duo Caps (DE) Henkel Henkel Limited Testing Offer Limited Testing Offer
. Universal . Universal . Color . Color . Contains a concentrated gel and . Contains a formula with luminosity powerful powder . Laundry detergent . Laundry detergent . 12 Wash Loads / 300gr / EUR 1.99 . 12 Wash Loads / 294 gr / EUR 1.99
Marketing | Confidential JUNE 2017 Page 19 FABRIC CARE
Surf – Sunshine Lemons & Mandarin Bold – 2 in 1 Pearls (GB) Daz – Whites & Colours (GB) Flowers (GB) Procter & Gamble Procter & Gamble Unilever New variant New variants New variant . Plumeria & White Orchid . Biological . Washing Powder . Biological . 2 450.00 ml / EUR 8.24 . Biological . Formulated with a touch of Lenor for . with Fragrance Release freshness . 3.19 kg / EUR 8.14 . 18 x 26.40 g / EUR 8.18
Marketing | Confidential JUNE 2017 Page 20 FABRIC CARE Comfort launches two new variants to its Aromatherapy range in the fabric softener segment.
Comfort – Aromatherapy; Gardenia, Charming (AE) Unilever New variants
. With essential oils . Concentrate . Available in 1.5 L / AED 22
Marketing | Confidential JUNE 2017 Page 21 FABRIC CARE
Ariel – Simply (FR) Skip – Hygiène (FR) Procter & gamble Unilever Range relaunch New product
. Relaunch with new fragrances . Purify and protect . 33 washes . Liquid detergent & liquid capsules . Marseille soap freshness & aloe vera . Intense freshness . Provençale bouquet . Citrus zest
Marketing | Confidential JUNE 2017 Page 22 FABRIC CARE
Le chat – with essential oils (FR) X-tra total – Gliss + (FR) Henkel Henkel New range New product
. Blue lavender . Easy ironing . Classic green . Pure efficiency . Up to 4 weeks of freshness
Marketing | Confidential JUNE 2017 Page 23 FABRIC CARE
Chanteclair – Marseille soap (FR) Chanteclair – Freshness (FR) Desa Desa New range New variant
. Available in liquid, refill and powder . Respects the skin . Respects the skin . 2.2 L
Marketing | Confidential JUNE 2017 Page 24 FABRIC CARE
Chanteclair – Fabric softener (FR) Chanteclair – Concentrated fabric softener (FR) Desa Desa New range New range
. Blue jasmine . Rose milk - hypoallergenic . Marseille . Breath of freshness – freshness & softeness . with natural-based softening agents . Vanilla & wild flowers – freshness & softness . 50 washes . 50 washes . 3 L / EUR 3.95 . 1 L / EUR 3.95
Marketing | Confidential JUNE 2017 Page 25 FABRIC CARE
Maison verte – Intense freshness (FR) L’arbre vert – Laundry detergent (FR) Rainett – Grenade (FR, DE) Swania Sodalis Werner & Mertz New variant New products New variant
. With essential oils . Liquid capsules with vegetal soap . Liquid laundry for colors . Hypoallergenic . Hand wash gel without rubbing
Marketing | Confidential JUNE 2017 Page 26 FABRIC CARE
Soupline – Parfum suprême (FR) Colgate palmolive New range
. La passionnée – red peony, berries & sandalwood . L’espiègle – orchid & vanilla . L’irrésisitble – safron flower, rose & bergamot . L’audacieuse – blue hybiscus, mint & pepper . 1.2 L
Marketing | Confidential JUNE 2017 Page 27 1 3
HOUSEHOLDCHAPTER TITLE
Marketing | Confidential JUNE 2017 Page 28 HOUSEHOLD
Teta Violeta – Sensitive Dishwash (HR, BA) Pril – Liquid Dishwash (AT) Likvi – Liquid Dishwash (HR) Violeta Henkel Saponia New Variant New Variant New Variants
. Sensitive . Lime & Green Tea . Apple . With natural Aloe extract . Strong grease dissolving power . Lavender & Immortelle . Dermatologically approved . Removes burned-in fat and starch . Special active ingredients . 500 ml . Good skind tolerance dermatologically . Rich foam approved . 500 ml . 500 ml
Marketing | Confidential JUNE 2017 Page 29 HOUSEHOLD
Sidolux – All purpose cleaner (PL) Ajax – All Purpose Cleaner (AT) Sagrotan – All Purpose Cleaner (DE) Lakma Colgate Palmolive Reckitt Benckiser New Variant New Variant New Product
. Green Grapes . Lemon Fresh . Pure Freshness . Soda Power . Sweet Almond . Eliminates dirt and 99.9% of the . Suitable for any surfaces . For all surfaces, including marble and bacteria ceramics . 1500 ml / EUR 2.95 . High cleaning power . pH-neutral . 1 L
Marketing | Confidential JUNE 2017 Page 30 HOUSEHOLD .
Domestos – Power 5 (GB) Method – Anti-Bac Sunny Citrus (GB) Unilever Kitchen Cleaner New variant New variant
. Pink Magnolia Fragranced . The product is made with a naturally derived lactic . 55.00 g / EUR 1.77 acid formula that can remove grease and grime and easy on surfaces. . This biodegradable, disinfecting cleaner kills 99.9% of bacteria . Kitchen cleaner . 828.00 ml / EUR 3.58
Marketing | Confidential JUNE 2017 Page 31 HOUSEHOLD
Tesco – Rhubarb & Rose (GB) Dettol – 3x Power Cotton Breeze (GB) Tesco Reckitt Benckiser Limited Edition New product
. 450 ml / EUR 0.59 . Described as a liquid gel formula that cleans three times faster and has more than three times the cleaning power to remove tough floor stains compare to Dettol Disinfectant Liquid Lavender & Orange Oil. . The cleaning and disinfection product kills 99.9% of bacteria and cold and flu viruses, such as E. coli, Coronavirus, and Influenza H1N1, and leaves a visible shine and a fresh fragrance. . 400 ml / EUR 2.99
Marketing | Confidential JUNE 2017 Page 32 HOUSEHOLD Pledge launches two multi surface cleaners.
Pledge – Lavender & Peach Blossom, Rainshower (AE) S.C Johnson Multi Surface cleaners
. 3 x better removal of dust & messes VS Dry cloth . For metal, wood, glass & electronics . Available in 1 000 gr / AED 13.25
Marketing | Confidential JUNE 2017 Page 33 HOUSEHOLD
NATURE
Carrefour – Hand diswashing liquid (FR) Paic – Extreme (FR) Carrefour Colgate Palmolive New products New products
. 3 variants : Bora Bora ; Orient; Brazil . 4 variants: Mineral salts, Lemon, White vinegar, . 750 ml Eucalyptus. . Degreasing, eliminate odours, shine . 500 ml
SCIENCE
Marketing | Confidential JUNE 2017 Page 34 HOUSEHOLD
Paic – Boost (FR) Auchan – Hand diswashing liquid (FR) Mir – Secrets de soin (FR) Colgate Palmolive Auchan HENKEL New product New variants New product
. Bicarbonate and pink grapefruit . 3 variants : Apple Vinegar ; Raspberry Vinegar; . Sweet almond . Efficiency and perfume Bali Escape . Degreasing . 500 ml . Ultra degreasing . Neutral PH . 750 ml . Dermatologically tested . 750 ml
Marketing | Confidential JUNE 2017 Page 35 Thanks !
Thank you!
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