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Job Satisfaction in Manufacturing Industry a Report Submitted Towards 1 Job Satisfaction in Manufacturing Industry A report submitted towards the partial fulfillment of full Time course in Post Graduate Diploma in Business Management Submitted to :- Mr. Karan Nagrani1 Submitted by – Aslesha Shukla (HR Executive) Session – 2010 – 2012 Banshi College of EducationBANSHI GROUP OF INSTITUTIONS. Bithoor, Kanpur- 209 201 (U.P.). Ph. No. 0512-3200638, 2790156. E-mail: [email protected] 2 ACKNOWLEDGEMENT We express our sincere gratitude to Mr. Karan Nagrani(HR Executive) for giving us the opportunity to undergo this project. We further thank him for lending a helping hand when it came to solving our problem related to the project. This project would not have been possible without his valuable time and support. We also thank Bansi Group of institutions for an opportunity to undertake a soft skill project at this crucial time in our life in MBA which helped us to understand the topics deeply which were untouched before. Any suggestions to improve are always welcomed. Aslesha Shukla 3 Executive Summary This is based on our research work on Detergents industry, being FMCG, it made us go to employee and interact to find out the satisfactions behavior in the organization. Our objectives were to find out what are the main features employee satisfaction in detergents industry , To gather the data we used the questionnaires method. This data was fed in a data analysis tool SPSS. With the help of which we analysed and interpreted the data gathered, pertaining the jobs satisfactions. Along with questionnaires, we also used Internet to find out about the detergent industry and the various brands available. There are more than 10 brands available in the Indian market, but we have chosen 6 major brands. The Indian laundry market is Rs 5000 crore, with HUL enjoying highest 38% of share, followed by others like P&G, Nirma, Ghari etc. Detergent bar comprises of 43% of market share and powder enjoying the rest 57%. The brands which we tapped are Nirma, Ariel, Surf, Tide, Wheel, Surf Excel and leaving others as option. Competition in this market is really high with HUL, P&G, Ghari etc strategizing and innovating to capture the market. The research design used in our research was descriptive incorporating knowledge from secondary information analysis, qualitative research, methodology selection, question measurement & scale selection, questionnaire design and sample design to be used. And simple random sampling was done. Target employee were mainly works, . The age group was not defined. Area where research is done is UP, because of the convenience factor. Marjory Quantitative Techniques like frequency distribution and cross tabulation to make interpretations 4 CHAPTER - I COMPANY PROFILE Rohit Surfactants Private Limited (RSPL) Rohit Surfactants Private Limited, a flagship company of RSPL Group, owner of Trademark “GHARI”, was incorporated on 22nd June 1988 with the name Shri Mahadoe Soap Industries Private Limited and the name was changed to its present name with effect from 17th June 2005. The group has under gone another major restructuring in the year 2008. The said restructuring has enabled the group to consolidate the detergent and leather business, alongwith all related brands into one single entity and separating the real estate business into another entity. Historical Background: Late Dayal Das with his sons Shri Murli Dhar Ji and Shri Bimal Kumar Ji initiated the group as a small family business. It is said that knowledge and expertise comes from experience. It was their efforts and dedication that laid the foundation on which the empire of RSPL group has been build up within a span of three decades. Group comprises of companies mentioned under:- 1) Rohit Surfactants Private Limited -Company does the manufacturing and marketing of detergents, toilet soaps, leather & footwear, wind energy and other FMCG products. 2) Nimmi Build Tech Private Limited (formerly known as Poonam Developers & Infrastructure India Private Limited) - This company is involved in the business of construction and real estate. 5 3) Namaste India Foods Private Limited – This is the latest venture of the group into the dairy business. The Company has set up number of milk collection centers at Shivrajpur, Kanpur for collection of milk from villagers. All the Companies are under the supervision and control of the single management thereby making its recognition as the “RSPL GROUP”. Company overview by Business Standard (13 th August 2010) Kanpur-based detergent firm, Rohit Surfactants Private Limited (RSPL) which owns the flagship brand, Ghari, is all set to reinforce its FMCG presence by foraying into Rs 85,000 crore homecare segment from its present interest in cluttered washing soap section. The company has commenced production at its new manufacturing facility in Haridwar with a production capacity of 123 tonnes/day to meet its requirements in the new fragment. The plant will manufacture homecare and cosmetic products market with a range of shampoos, facial and shaving creams, toilet cleaners, floor cleaners, hair oil etc. According to group corporate affairs president, S K Bajpai, the detergent and fabric wash segment in the country is characterised by low per capita consumption, especially in the rural markets. “To further enhance our portfolio and market penetration, we will have a slew of homecare consumer products including low-cost options for consumers,” Bajpai told Business Standard. He said that the launch initiative was buoyed by the fact that the group had outdone all its local competitors in the markets of Uttar Pradesh excluding the National Capital Region (NCR). “We already have a strong dealer and marketing network across the country and are among the leading groups in the north Indian market, which will be a great advantage for us,” said Bajpai. 6 When asked about the stiff competition from other market biggies like Marico and Cavincare, Bajpai said the company would continue to invest in the traditional mom-and- pop stores but sharing shelf space with bigger brands would provide an easy avenue of cannibalising into others’ share. “Modern trade has helped us in sharing shelf space with bigger brands and beat them in securing place in the consumer’s basket. We have strong brand presence in our niche markets where we will target our consumers initially,” he said. He said the decision to foray into broader FMCG space was taken last year after due market research conducted by reputed consultants. “Contrary to popular notion, the reports reflected a lack of cost-effective options in homecare segment for consumers in interior U P and parts of M P and Bihar. We have decided to launch our entry from these markets as we also have advantage of strong dealer network and brand presence here,” he added. Asked if the company was planning to introduce more products in the segment, he said it would first look at increasing market share of the existing products before planning additional products. “In this category, establishing a brand is a pricey proposition. One has to spend money on mass advertising and image building. Establishing a brand well is as important as pricing in this segment,” he added. He, however, added that R&D efforts were on to improve formulation and the relaunch of the new versions might take place in the next six months or so. 7 The company has four prevailing detergent brands — Ghari powder and cakes, Xpert- the dishwasher, MR2- the premium category detergent powder and Venus toilet soaps. The group has recently relaunched its existing toilet soap brand, Venus backed with an aggressive marketing and advertising campaign apart from attractive sops to distributors. The soap will now be available in three variants targeting the middle class users, which form the lion’s share of the company’s consumers. 8 CHAPTER – II INDUSTRY PROFILE Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. As an adjective pertaining to a substance, it (or "detersive") means "cleaning" or "having cleaning properties"; "detergency" indicates presence or degree of cleaning property. The term detergent by itself is sometimes used to refer specifically to clothing detergent, as opposed to hand soap or other types of cleaning agents. Plain water, if used for cleaning, is a detergent. Probably the most widely used detergents other than water are soaps or mixtures composed chiefly of soaps. However, not all soaps have significant detergency and, although the words "detergent" and "soap" are sometimes used interchangeably, not every detergent is a soap. The term detergent is sometimes used to refer to any surfactant, even when it is not used for cleaning. This terminology should be avoided as long as the term surfactant itself is available. Component Detergents, especially those made for use with water, often include different components such as: • Surfactants to 'cut' (Emulsify) grease and to wet surfaces • Abrasive to scour • Substances to modify pH or to affect performance or stability of other ingredients, acids for descaling or caustics to break down organic compounds • Water softeners to counteract the effect of "hardness" ions on other ingredients • oxidants (oxidizers) for bleaching, disinfection, and breaking down organic compounds • Non-surfactant materials that keep dirt in suspension • Enzymes to digest proteins, fats, or carbohydrates in stains or to modifyfabric feel • Ingredients that modify the foaming properties of the
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