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Testimonial Tracker Testimonial Tracker Österreichs sympathischste Werbelieblinge Die Top 10 sympathischsten Testimonials* Top 10 aus 153 Testimonials | Erhebungszeitraum: 12.03. – 22.05.2020 Die Top 10 sympathischsten Testimonials* Marcel Hirscher (n = 7.300 Duelle) 77,7% Christina Stürmer (n = 8.415 Duelle) 74,2% Anna Veith (n = 7.052 Duelle) 71,4% Mirjam Weichselbraun (n = 6.118 Duelle) 70,2% Elyas M'Barek (n = 7.259 Duelle) 69,1% Michael Niavarani (n = 8.128 Duelle) 69,0% Rainhard Fendrich (n = 8.465 Duelle) 68,6% Arnold Schwarzenegger (n = 7.156 Duelle) 67,7% Viktor Gernot (n = 8.049 Duelle) 66,9% Anna Gasser (n = 7.043 Duelle) 66,6% Forced Choice Index 2 * Aus den Kategorien: Aktive Sportler, Ex-Sportler, Schauspieler, Moderatoren, Kabarettisten, Sänger / Musiker Die Top-Testimonials Sympathischste Testimonials pro Kategorie | Erhebungszeitraum: 12.03. – 22.05.2020 Kategorie Top Testimonial Anzahl abgefragter Testimonials Aktive Sportler Anna Veith 26 Ex-Sportler Marcel Hirscher 26 Moderatoren Mirjam Weichselbraun 30 Kabarettisten Michael Niavarani 23 Sänger / Musiker Christina Stürmer 22 Schauspieler Elyas M‘Barek 26 Politiker* Sebastian Kurz 33 C-Promis* Chiara Pisati 15 3 * Diese Kategorien wurden nicht im Gesamt-Ranking berücksichtigt Der Testimonial Tracker Der Testimonial Tracker ist ein innovatives und fortlaufendes Mobile Research Instrument zur Sympathiemessung von Testimonial s. Via Smartphone App werden 201 Werbelieblinge und PolitikerInnen aus 8 Kategorien in einer Duell-Situation gegenübergestellt und bewertet. Dieser Forced Choice Index gibt Aufschluss über die Beliebtheit der Testimonials und erlaubt Trendanalysen über die Konsumenten - und Wählergunst. Seit dem Feldstart im März 2020 wurden bereits mehrere hunderttausend Bewertungen generiert. Die 8 Kategorien: • Aktive Sportler • Moderatoren • Kabarettisten • Politiker • Ex-Sportler • Schauspieler • Sänger / Musiker • C-Promis 4 Die Testimonials im Überblick (1) Aktive Sportler: Ex-Sportler: Moderatoren: Schauspieler: • Anna Gasser • Alexandra Meissnitzer • Alfons Haider • Adele Neuhauser • Anna Veith* • Andreas Goldberger • Alina Zellhofer • Arnold Schwarzenegger • Beate Schrott • Annemarie Moser-Pröll • Andi Knoll • Christiane Hörbiger • Bernadette Schild • Benni Raich • Andreas Moravec • Christoph Waltz • David Alaba • Elisabeth Görgl • Arabella Kiesbauer • Cornelius Obonya2 • Dominic Thiem • Felix Gottwald • Armin Assinger • Elyas M'Barek • Dominik Distelberger • Franz Klammer • Armin Wolf • Erwin Steinhauer • Gregor Schlierenzauer • Hans Knauß • Barbara Karlich • Harald Krassnitzer • Hannes Reichelt • Hans Krankl • Barbara Stöckl • Johannes Nussbaum • Ivona Dadic • Herbert Prohaska • Boris Kastner-Jirka • Jürgen Maurer • Julian Baumgartlinger • Hermann Maier • Christoph Grissemann • Katharina Straßer • Katharina Liensberger • Karl Schranz • Claudia Reiterer • Manuel Rubey • Katharina Truppe • Kathrin Zettel • Corinna Milborn • Maria Köstlinger • Lukas Weißhaidinger • Marcel Hirscher • Dirk Stermann • Marianne Mendt • Manuel Feller • Markus Rogan • Gabi Hiller • Michael Ostrowski • Marcel Sabitzer • Marlies Raich • Kati Bellowitsch • Murathan Muslu • Marco Schwarz • Michaela Kirchgasser • Kristina Inhof • Nicholas Ofczarek • Marko Arnautovic • Mirna Jukic • Lisa Gadenstätter • Nina Proll • Matthias Mayer • Nicole Hosp • Lou Lorenz-Dittlbacher • Otto Schenk • Nicole Schmidhofer • Rainer Schönfelder • Martin Thür • Philipp Hochmair • Stefan Kraft • Stephanie Graf • Mirjam Weichselbraun • Proschat Madani • Stephanie Venier • Thomas Morgenstern • Nadja Bernhard • Robert Palfrader • Teresa Stadlober • Thomas Muster • Oliver Baier • Simon Schwarz • Vanessa Herzog • Thomas Sykora • Oliver Polzer • Stefano Bernardin • Verena Preiner • Toni Polster • Philipp Hansa • Tobias Moretti • Vincent Kriechmayer • Toni Sailer • Rainer Pariasek • Ursula Strauss • Robert Kratky • Tarek Leitner • Tobias Pötzelsberger • Vera Russwurm 5 * Bis 23. Mai 2020 wurde Anna Veith als „Aktive Sportlerin“ gelistet und wechselt nun in die Kategorie „Ex-Sportler“ Die Testimonials im Überblick (2) Kabarettisten: Sänger / Musiker: Politiker: • Pamela Rendi-Wagner • Alfred Dorfer • Andreas Gabalier • Alexander Schallenberg • Rudolf Anschober • Andreas Vitasek • Anna Netrebko • Alexander Van der Bellen • Sebastian Kurz • Angelika Niedetzky • Bernhard Speer • Alma Zadic • Susanne Raab • Christoph Fälbl • Christina Stürmer • Beate Meinl-Reisinger • Ulrike Lunacek • Ciro de Luca • Christopher Seiler • Birgit Hebein • Werner Kogler • Clemens Maria Schreiner • Conchita Wurst • Brigitte Bierlein • Wolfgang Sobotka • Eva Maria Marold • DJ Ötzi • Christine Aschbacher • Florian Scheuba • Georgij Alexandrowitsch • Claudia Gamon • Gerald Fleischhacker Makazaria (Russkaja) • Elisabeth Köstinger C-Promis: • Gernot Kulis • Hansi Hinterseer • Gernot Blümel • Cathy Lugner • Gerold Rudle • Hubert von Goisern • Hans Peter Doskozil • Chiara Pisati • Josef Hader • Julian Le Play • Harald Vilimsky • Christina Lugner • Klaus Eckel • Klaus Eberhartinger • Heinz Faßmann • Daniel Chytra • Lisa Eckhart • Lukas Perman • Heinz-Christian Strache • Daria Daria • Lukas Resetarits • Marco Michael Wanda • Herbert Kickl • Fiona Swarovski • Michael Niavarani • Maurice Ernst • Irmgard Griss • Gery Keszler • Monica Weinzettl • Otto Jaus • Johanna Mikl-Leitner • Jeannine Schiller • Peter Klien • Parov Stelar • Karl Nehammer • Johannes Bartl • Roland Düringer • Paul Pizzera • Karoline Edtstadler • KsFreakWhatElse • Rudolf Roubinek • RAF Camora • Klaudia Tanner • Larissa Marolt • Thomas Maurer • Rainhard Fendrich • Leonore Gewessler • Lisa-Marie Schiffner • Thomas Stipsits • Wolfgang Ambros • Magnus Brunner • Mario-Max zu Schaumburg • Viktor Gernot • Yung Hurn • Margarete Schramböck Lippe • Michael Ludwig • Michael Buchinger • Norbert Hofer • Richard Lugner • Othmar Karas 6 Lisa Patek, MSc Marketing & PR [email protected] 02252 909 009 28 Mühlgasse 59 2500 Baden www.marketagent.com.
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