Plantsmannative00roberich.Pdf

Total Page:16

File Type:pdf, Size:1020Kb

Plantsmannative00roberich.Pdf University of California Berkeley of California Oral History Office University Regional California The Bancroft Library Berkeley, California Horticulture Oral History Series Wayne Roderick CALIFORNIA NATIVE PLANTSMAN: UC BERKELEY BOTANICAL GARDEN, TILDEN BOTANIC GARDEN With an Introduction by Walter Knight Interviews Conducted by Suzanne B. Riess in 1990 The of the University of California Copyright (T) 1991 by Regents Since 1954 the Regional Oral History Office has been interviewing leading participants in or well -placed witnesses to major events in the development of Northern California, the West, and the Nation. Oral history is a modern research technique involving an interviewee and an informed interviewer in spontaneous conversation. The taped record is transcribed, lightly edited for continuity and clarity, and reviewed by the interviewee. The resulting manuscript is typed in final form, indexed, bound with photographs and illustrative materials, and placed in The Bancroft Library at the University of California, Berkeley, and other research collections for scholarly use. Because it is primary material, oral history is not intended to present the final, verified, or complete narrative of events. It is a spoken account, offered by the interviewee in response to questioning, and as such it is reflective, partisan, deeply involved, and irreplaceable. ************************************ All uses of this manuscript are covered by a legal agreement between The Regents of the University of California and Wayne Roderick dated June 13, 1990. The manuscript is thereby made available for research purposes. All literary rights in the manuscript, including the right to publish, are reserved to The Bancroft Library of the University of California, Berkeley. No part of the manuscript may be quoted for publication without the written permission of the Director of The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, 486 Library, University of California, Berkeley 94720, and should include identification of the specific passages to be quoted, anticipated use of the passages, and identification of the user. The legal agreement with Wayne Roderick requires that he be notified of the request and allowed thirty days in which to respond. It is recommended that this oral history be cited as follows: Wayne Roderick, "California Native Plantsman: UC Berkeley Botanical Garden, Tilden Botanic Garden," an oral history conducted in 1990 by Suzanne B. Riess, Regional Oral History Office, The Bancroft Library, University of California, Berkeley, 1991. Copy no. JL Wayne Roderick, 1991 Photographed in U.C, Botanical Garden by Suzanne B. Riess Cataloging Information RODERICK, Wayne (b. 1920) Plantsman California Native Plantsman: UC Botanical Garden. Tilden Botanic Garden. 1991, ix, 166 pp. Petaluma CA childhood: chicken ranching, mother's garden, Roderick family nursery, 1945-1959; UC Berkeley Botanical Garden, California native area, 1960-1976: management and staff, collecting botanical material for class use, developing the garden; Tilden Park Botanic Garden, 1976-1982: supporters, California Native Plant Society, Jim Roof, objectives of garden; comments on rare and endangered species inventory, Native Plant Study Group, plant collecting policies, botanists and taxonomists, English horticulturists. Appended articles by Roderick. Introduction by Walter Knight, Field Associate, California Academy of Sciences Botany Department. Interviewed 1990 by Suzanne B. Riess for the California Horticulture Oral History Series. The Regional Oral History Office, The Bancroft Library, University of California, Berkeley. Donors to the Wayne Roderick Oral History Project The Bancroft Library, on behalf of future researchers, wishes to thank the following persons whose contributions made possible this oral history project. David and Evelyne Lennette American Rock Garden Society, Western Chapter Stanley Smith Horticultural Trust Ann Witter Gillette TABLE OF CONTENTS --Wayne Roderick INTRODUCTION by Walter Knight i INTERVIEW HISTORY v BIOGRAPHICAL INFORMATION viii I FAMILY AND EARLY YEARS, 1920-1945 1 Family Origins 1 A Petaluma Chicken Ranch in the 1930s 3 A "Plant Happy" Family 6 Japanese Nurseries and the War 9 From Weeds to Orchids 11 The Oakland Spring Garden Show 13 at Rock Gardens Native Gardens Early Attempts , 14 Mother's Blue Ribbon Garden in Petaluma 15 War Experience, College Experience 19 Learning Plants 22 II NURSERY BUSINESS, 1945-1959 24 Hard Work: Propagating, Dealing with Customers, Staying Ahead 24 Fellow Nurserymen: Victor Reiter, Toichi Domoto 26 Protecting Stock, in the Nursery and in the Wild 28 Sunset Western Garden Book- -An Opinion 31 Working with Landscape Architects 32 Garden Snobs and the Garden , Conservancy 34 III UNIVERSITY OF CALIFORNIA BOTANICAL GARDEN, 1960-1976 39 Job Possibilities for Roderick, 1960 39 "Continuing Education" 40 Employees and Managers at the Garden 41 Weeding, and Collecting Class Material 45 "Desk Work" and the Dawn Redwood Fuss 48 California Native Area 50 Triumphing over the Soil 51 Plant Islands, Soil Tests 54 A Vernal Pool and A Pygmy Forest 55 Native Garden, Strybing Arboretum 58 Western Hills Nursery, Occidental, California 59 Cross-State Collecting Trips 61 Programs: Indian Uses, and Explorers of the West 62 Roses and Orchids, and the Public 64 More on Employees and Managers at the Garden 65 Sixties^ Disruptions at the Garden 66 Upgrading Field Data 68 Horticultural Characters 69 Flood and Frost at the Garden 71 Mather Redwood Grove 73 "Retirement" 74 IV NATIVE PLANTS 77 Tilden Park Botanic Garden, William Penn Mott and Friends 77 Ledyard Stebbins, and Leadership of California Native Plant Society 79 Inventory of Rare and Endangered Plants in California 83 Propagating the Rare and Endangered 85 Inventory of California Natural Areas 87 Collecting on Public Lands 89 Horticultural Value of Native Plants 91 Saving Natural Areas 93 Carl Purdy, Theodore Payne, and Lester Rowntree 96 Taxonomists 98 V TILDEN PARK BOTANIC GARDEN, 1976-1982 100 Jim Roof 100 Records and Numbering System 104 Mapping, Thinning (Ted Kipping) , Digging 105 Staff and the Public 108 The Bad with the Good 109 Meeting Fellow Botanic Gardeners 110 Regions and Zones 112 VI THE BIG HORTICULTURAL PICTURE: INTERNATIONAL CONNECTIONS 114 Wildflowers , Flora, Keys, Terminology 114 Styles of Writing and Speaking About Horticulture 117 Know-How 119 England: E. B. Anderson, Chris Brickell, Alice Moore 120 Collecting and Sharing Bulbs 123 Garden Climates and Colors 126 Turkey 127 Coming Through Customs 129 Seed Exchange 130 Awards 132 Native Plant Study Group: Publication Plans 133 "Doing the Flowers" 138 Compost 140 TAPE GUIDE 142 APPENDICES 143 A. "Propagation of Native Plants with Bulbs, Tubers, Corms, 144 Rhizomes, and Rootstocks," by Wayne Roderick and W. Richard Hildreth, Fremontia. Journal of the California Native Plant Society, Volume 3, April 1975. B. "The 1989 SPCNI Spring Expedition," Spring 1989 issue of 154 the Society of Pacific Coast Native Iris Almanac . pp. 7-10. C. "Wildflower Haunts of California," by Wayne Roderick, 158 Bulletin of the American Rock Garden Society. Vol. 48 (1) Winter 1990, pp. 3-13. INDEX 164 INTRODUCTION --by Walter Knight Wayne Roderick and I were both born in Petaluma, and we lived only a half mile apart, but since I am seven years older our paths never crossed during school years. After World War II Wayne and his parents conducted a nursery business and my wife and I had an interior decorating shop. Both of our enterprises were on the property where we were born. In the late 1950s and early 1960s my wife, Irja, would go to the Roderick Nursery to buy plants to enhance the area about the garden. But it was not until about 1961 that I met Wayne for the first time. It was one Saturday morning when he came to our shop to buy some window shades for a house he had recently purchased in Berkeley. He had given up his nursery business and begun employment with the University of California at their Berkeley botanical garden in the native Californian plant area. At the time I was much interested in photography and seemed to be attracted to taking pictures of flowers although I did not know one plant from the other. During our conversation while preparing the window shades, we both became aware that we had something in commonplants. The rest of the day was spent in looking over my slides. It resulted that I had taken many pictures of native material. Wayne said that most of his botanical experience had been with ornamentals and that even though he had been assigned to the university's native area, he could learn a lot more about the botany of California. We agreed that if he would come to Petaluma after work on Fridays, we could go on field trips over the weekend and further our knowledge of the local flora. So each Saturday morning Wayne and his mother would accompany Irja and me to some interesting place where we could photograph and collect plants. When Wayne would return the next Friday, the four of us would get together and study the pictures from the previous weekend. With the help of literature we would identify the plants as they appeared on the screen. This routine continued for a couple of years until we all became more comfortable with our ability to identify and grow the plants that we had studied. Wayne continued to work at the University of California botanical garden in Berkeley until 1976. He became director of the Regional Parks Botanic Garden in Berkeley where he remained until his retirement. ii All during the time he worked at Berkeley, it was apparent to all of his friends that he had a special devotion to his mother. Each weekend he would go to Petaluma to assist her with shopping and some of the heavier chores in her garden. Paralleling this time, in 1965 I went to work as a gardener for the same Regional Parks Botanic Garden and soon was working as supervisor.
Recommended publications
  • 1 of 6 C O R P O R a T E Amazon/Acquisitions the Chart
    CORPORATE Amazon/Acquisitions The chart below delineates Amazon’s biggest acquisitions, according to Thomson Reuters Deal Intelligence, as reported by The Wall Street Journal: Company Deal Value (Billions) Whole Foods MarKet $13.70 Zappos.com $1.20 Twitch Interactive $0.97 Kiva Systems $0.78 Souq.com $0.70 Quidsi $0.55 Elemental Technologies $0.30 Atlas Air Worldwide $0.28 Alexa Internet $0.26 Exchange.com $0.25 SoftBanK/Charter In early August, Charter Communications passed on the idea of acquiring Sprint, which is majority owned by SoftBanK, a Japanese telecommunications company. Last week, rumors began to circulate that SoftBank is exploring a complex taKeover of Charter. FAST FOOD Little Caesars/Portal Pizza chain Little Caesars introduce The Pizza Portal, a machine that lets Machine customers who order pies to skip the line, grab their pizza and go in more than a dozen locations in the Tucson (AZ) area. How it worKs: download an app to order and pay for food, receive a three digit or QR code and once in the store enter or scan the code to open a self-service hot box at the shop. GLOBAL Nuclear Warheads Estimated nuclear warhead inventories, as reported by The Wall Street Journal: Country Warheads Country Warheads Russia 7,000 Pakistan 140 U.S. 6,800 India 130 France 300 Israel 80 China 270 North Korea 10* U.K. 215 Pakistan 140 *Projection 1 of 6 MOVIES TicKet Sales According to Nielsen, North American box office ticKet sales are down 2.9% even with ticKet prices higher than the prior year – maKing up for some of the diminished theater attendance.
    [Show full text]
  • TRANSCRIPT CMCSA - Comcast Corp at UBS Global Media and Communications Conference
    Client Id: 77 THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT CMCSA - Comcast Corp at UBS Global Media and Communications Conference EVENT DATE/TIME: DECEMBER 04, 2017 / 1:45PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2017 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. Client Id: 77 DECEMBER 04, 2017 / 1:45PM, CMCSA - Comcast Corp at UBS Global Media and Communications Conference CORPORATE PARTICIPANTS Michael J. Cavanagh Comcast Corporation - CFO and Senior EVP CONFERENCE CALL PARTICIPANTS John Christopher Hodulik UBS Investment Bank, Research Division - MD, Sector Head of the United States Communications Group, and Telco and Pay TV Analyst PRESENTATION John Christopher Hodulik - UBS Investment Bank, Research Division - MD, Sector Head of the United States Communications Group, and Telco and Pay TV Analyst Okay. If everyone can please take their seats. Again, I'm John Hodulik, the media, telecom and cable infrastructure analyst here at UBS. And welcome to the 45th Annual Media and Telecom Conference. I'm pleased to announce our keynote speaker this morning is Mike Cavanagh, CFO of Comcast. Mike, thanks for being here. Michael J. Cavanagh - Comcast Corporation - CFO and Senior EVP Thanks for having us. Great to be here once again. Three years in a row. John Christopher Hodulik - UBS Investment Bank, Research Division - MD, Sector Head of the United States Communications Group, and Telco and Pay TV Analyst That's right.
    [Show full text]
  • Article Title
    International In-house Counsel Journal Vol. 11, No. 41, Autumn 2017, 1 The Future is Cordless: How the Cordless Future will Impact Traditional Television SABRINA JO LEWIS Director of Business Affairs, Paramount Television, USA Introduction A cord-cutter is a person who cancels a paid television subscription or landline phone connection for an alternative Internet-based or wireless service. Cord-cutting is the result of competitive new media platforms such as Netflix, Amazon, Hulu, iTunes and YouTube. As new media platforms continue to expand and dominate the industry, more consumers are prepared to cut cords to save money. Online television platforms offer consumers customized content with no annual contract for a fraction of the price. As a result, since 2012, nearly 8 million United States households have cut cords, according to Wall Street research firm MoffettNathanson.1 One out of seven Americans has cut the cord.2 Nielsen started counting internet-based cable-like service subscribers at the start of 2017 and their data shows that such services have at least 1.3 million customers and are still growing.3 The three most popular subscription video-on-demand (“SVOD”) providers are Netflix, Amazon Prime and HULU Plus. According to Entertainment Merchants Association’s annual industry report, 72% of households with broadband subscribe to an SVOD service.4 During a recent interview on CNBC, Corey Barrett, a senior media analyst at M Science, explained that Hulu, not Netflix, appears to be driving the recent increase in cord-cutting, meaning cord-cutting was most pronounced among Hulu subscribers.5 Some consumers may decide not to cut cords because of sports programming or the inability to watch live programing on new media platforms.
    [Show full text]
  • The Streaming Wars+: an Analysis of Anticompetitive Business Practices in Streaming Business
    UCLA UCLA Entertainment Law Review Title The Streaming Wars+: An Analysis of Anticompetitive Business Practices in Streaming Business Permalink https://escholarship.org/uc/item/8m05g3fd Journal UCLA Entertainment Law Review, 28(1) ISSN 1073-2896 Author Pakula, Olivia Publication Date 2021 DOI 10.5070/LR828153859 Peer reviewed eScholarship.org Powered by the California Digital Library University of California THE STREAMING WARS+: An Analysis of Anticompetitive Business Practices in Streaming Business Olivia Pakula* Abstract The recent rise of streaming platforms currently benefits consumers with quality content offerings at free or at relatively low cost. However, as these companies’ market power expands through vertical integration, current anti- trust laws may be insufficient to protect consumers from potential longterm harms, such as increased prices, lower quality and variety of content, or erosion of data privacy. It is paramount to determining whether streaming services engage in anticompetitive business practices to protect both competition and consumers. Though streaming companies do not violate existing antitrust laws because consumers are not presently harmed, this Comment thus explores whether streaming companies are engaging in aggressive business practices with the potential to harm consumers. The oligopolistic streaming industry is combined with enormous barriers to entry, practices of predatory pricing, imperfect price discrimination, bundling, disfavoring of competitors on their platforms, huge talent buyouts, and nontransparent use of consumer data, which may be reason for concern. This Comment will examine the history of the entertainment industry and antitrust laws to discern where the current business practices of the streaming companies fit into the antitrust analysis. This Comment then considers potential solutions to antitrust concerns such as increasing enforcement, reforming the consumer welfare standard, public util- ity regulation, prophylactic bans on vertical integration, divestiture, and fines.
    [Show full text]
  • La Maitrise Du Streaming, Un Nouvel Enjeu De Taille Pour Les Groupes Médias
    La maitrise du streaming, un nouvel enjeu de taille pour les groupes médias Walt Disney Company a annoncé l’acquisition de 33% du capital de BAM Tech, société indépendante spécialisée dans les technologies de streaming vidéo, née au sein de MLB Advanced Media, une division de la Major League Baseball. Il s’agit de la dernière opération en date de rapprochement entre un acteur des contenus et un prestataire technologique devenu incontournable au moment où les services OTT de streaming en direct se multiplient. • BAM Tech passe du Baseball à l’univers Disney Walt Disney Company a annoncé l’acquisition de 33% du capital de BAM Tech, société indépendante spécialisée dans les technologies de streaming vidéo, née au sein de MLB Advanced Media, une division de la Major League Baseball créée en 2000 pour le lancement de MLB.TV qui diffuse en ligne les compétitions de la League. MLBAM reste la copropriété des 30 principales équipes de Baseball professionnel. L’opération valorise BAM Tech à hauteur de à 3,5 milliards de dollars. Et Disney disposerait également d’une option de 4 ans pour acquérir 33% supplémentaires. MLBAM a pris une autonomie croissante pour s’émanciper de l’univers du Baseball (applications MLB.TV) et plus globalement du sport U.S jusqu’à accorder son indépendance à BAM Tech, son entité opérationnelle en août 2015. Celle-ci est désormais devenue un prestataire de service majeur pour les grands networks et autres propriétaires de contenus. Ainsi, BAM Tech a réussi à se diversifier en gérant le streaming de HBO Now et PlayStation Vue après avoir fait ses preuves au sein de MLBAM dans le sport en direct via des plates- formes en marque blanche (WatchESPN, WWE Network, Yankee’s Yes Network, PGA Tour Live, les sites et applications de la NHL ou encore 120 sports et Ice Network, spécialiste des sports de glisse).
    [Show full text]
  • DIGITAL ORIGINAL SERIES Global Demand Report
    DIGITAL ORIGINAL SERIES Global Demand Report Trends in 2016 Copyright © 2017 Parrot Analytics. All rights reserved. Digital Original Series — Global Demand Report | Trends in 2016 Executive Summary } This year saw the release of several new, popular digital } The release of popular titles such as The Grand Tour originals. Three first-season titles — Stranger Things, and The Man in the High Castle caused demand Marvel’s Luke Cage, and Gilmore Girls: A Year in the for Amazon Video to grow by over six times in some Life — had the highest peak demand in 2016 in seven markets, such as the UK, Sweden, and Japan, in Q4 of out of the ten markets. All three ranked within the 2016, illustrating the importance of hit titles for SVOD top ten titles by peak demand in nine out of the ten platforms. markets. } Drama series had the most total demand over the } As a percentage of all demand for digital original series year in these markets, indicating both the number and this year, Netflix had the highest share in Brazil and popularity of titles in this genre. third-highest share in Mexico, suggesting that the other platforms have yet to appeal to Latin American } However, some markets had preferences for other markets. genres. Science fiction was especially popular in Brazil, while France, Mexico, and Sweden had strong } Non-Netflix platforms had the highest share in Japan, demand for comedy-dramas. where Hulu and Amazon Video (as well as Netflix) have been available since 2015. Digital Original Series with Highest Peak Demand in 2016 Orange Is Marvels Stranger Things Gilmore Girls Club De Cuervos The New Black Luke Cage United Kingdom France United States Germany Mexico Brazil Sweden Russia Australia Japan 2 Copyright © 2017 Parrot Analytics.
    [Show full text]
  • TRANSCRIPT CMCSA - Comcast Corp at Bank of America Merrill Lynch Media, Communications and Entertainment Conference
    THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT CMCSA - Comcast Corp at Bank of America Merrill Lynch Media, Communications and Entertainment Conference EVENT DATE/TIME: SEPTEMBER 14, 2016 / 3:00PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2016 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. SEPTEMBER 14, 2016 / 3:00PM, CMCSA - Comcast Corp at Bank of America Merrill Lynch Media, Communications and Entertainment Conference CORPORATE PARTICIPANTS Steve Burke Comcast Corporation - Senior EVP and CEO, NBCUniversal CONFERENCE CALL PARTICIPANTS Jessica Reif Cohen Bank of America Merrill Lynch - Analyst PRESENTATION Jessica Reif Cohen - Bank of America Merrill Lynch - Analyst Good morning, hi. Thank you so much for coming. It's hard to believe you have been at Comcast for 18 years. Steve Burke - Comcast Corporation - Senior EVP and CEO, NBCUniversal That's true. Jessica Reif Cohen - Bank of America Merrill Lynch - Analyst It's really amazing. So let's focus on NBCU. It's flourished under your stewardship and Comcast's ownership. When you originally bought the asset, NBCU was obviously a turnaround story and to say the least the turnaround at NBCU has been outstanding. How does your strategy shift now that you are managing an asset that has been turned around and is now one of the leading media companies in the world? Steve Burke - Comcast Corporation - Senior EVP and CEO, NBCUniversal So let me start by talking a little bit about the Company that we bought and the Company as it is today.
    [Show full text]
  • Clarendon School Leaders Preparing to Share Services
    White House’s top lawyer is leaving THURSDAY, AUGUST 30, 2018 75 CENTS Trump praises McGahn, who has played key role in many issues SERVING SOUTH CAROLINA SINCE OCTOBER 15, 1894 BY KEN THOMAS and ZEKE MILLER Wednesday. had nothing to do with his inter- McGahn’s exit continues the views with the special counsel in- 3 SECTIONS, 22 PAGES | VOL. 123, NO. 224 The Associated Press churn of top officials as the admin- vestigating possible Trump cam- WASHINGTON — White House istration sets records for turnover paign collusion with Russia in the IN TODAY’S EDITION Counsel Don McGahn, a conse- and the White House struggles to 2016 election. quential insider in President Don- fill key vacancies. Pressed by reporters, Trump ald Trump’s legal storms and suc- Unlike some less-amiable separa- said he had approved the attor- cesses and a key figure in the ad- tions, however, Trump praised Mc- ney’s interviews and was uncon- ministration’s handling of the Rus- Gahn as “a really good guy” who cerned about anything McGahn sia investigation, will be leaving in has done “an excellent job.” the fall, the president announced Trump said McGahn’s departure SEE McGAHN, PAGE A6 LABOR From 8 felonies to successful Sumter DAY 2018 BAIL BONDSMAN ‘I use what I know to help people along the way. All I ask is you show up to court.’ Kudos to those who work hard to better their communities Women in the workplace, reducing stress and more C1 TECHNOLOGY Streaming service offerings keep growing B6 DEATHS, B4 Darwin Wilbern Baird Frances Elizabeth Corbett Baird George Weston Witherspoon Bernard L.
    [Show full text]
  • Comcast Starts to Deploy 4K/HDR X1 Set-Top
    & broadcastingcable.com/next-tv / MAY 22-29, 2017 / 19 CONNECTIONS “That will be BLOG: THE BAUMINATOR a very exciting Comcast Starts to Deploy development in the 4K/HDR X1 Set-Top Box COMCAST HAS BEGUN TO DEPLOY a new whole-home DVR for its X1 plat- marketplace, and form called the XG4 that supports 4K and High Dynamic Range (HDR) video, an industry source confirmed. Jeff Baumgartner is a very positive The Arris-made device, spotted by Light Reading, has popped up on Comcast’s development for X1 device comparison web site. FCC documents shed some more light on the device, including an engineering prototype and a label referencing X1 licensee Cox Communications, about Viacom.” a “XGIv4” 4K set-top. Comcast declined to comment on the XG4, but a person familiar with the product said the operator has — Bob Bakish, CEO of Viacom, speaking at the begun to make it available on a limited basis. JP Morgan Tech, Media and Telecom Conference According to the X1 site, the XG4 sports six tuners and an integrated DVR. At the recent NAB show in about discussions with pay TV providers about Las Vegas, Arris also showed off the MG2, a 4K-capable device that uses the TiVo interface. a sports- and news-free bundle, including Comcast is also testing an IP companion box, called the Xi6, that also supports 4K, but the operator has some Viacom channels, that would sell for $10 not announced when it will be released. Comcast is also deploying the Xi5, a wireless companion box for to $20 per month and launch later this year.
    [Show full text]
  • Southern Planter a MONTHLY JOURNAL DEVOTED TO
    . Established 1840. THE Seventieth Year Southern Planter A MONTHLY JOURNAL DEVOTED TO Practical and Progressive Agriculture, Horticulture, Trucking, Live Stock and the Firfeside, OFFICE: 28 NORTH NINTH STREET, RICHMOND, VIRGINIA. THE SOUTHERN PLANTER PUBLISHING COMPANY. Proprietors. J. F. JACKSON, Editor. Vol. 70. OCTOBER, 1909. No. 10. CONTENTS. FARM MANAGEMENT: Oleomargarine Laws -r^. 949 Virginia Duroc Swine Breeders' Association 949 Editorial—Work for the Month 929 Hints to the Boys 949 Value of a First-cIass Pasture 931 Suggested by the Septfrxnber Planter 932 THE POULTRY YXbD: Report of Committed on Soil Investigation Poultry Notes 950 and Experiments in Illinois 933 Virginia i^ultry Show 951 The Winter Cover 936 Simple Fixtures Make Easy Money 7~951 New York State Farming 937 The Farmers' National Congress 952 Preventive for Wheat Smut 938 , The Carmai^ Peach 952 Fertilizers and Manures 938 THE HORSE: Crimson Clover Seeding . .~~T 938 Notes 953 TRUCKING, GARDEN AND ORCHARD: Morgan Stallion in Powhatan 954 Lo ! the King Has Come 954 Editorial—Work for the Mouth 939 The Nomination of Commissioner of Agri- Lime-Sulphur for use Against San Jose culture .'t 955 Scale 940 Virginia State Horticultliral Society 941 MISCELLANEOUS: Should Nurserymen Grow Trees from Care- Ground Limestone 956 fully Selected Scions Only? .* 941 Loudoun Heavy Draft and Agrimtural Af* Paris Green Distributor 943^< sociation . .^ ?57' . •J LIVE STOCK AND DAIRY: The Tenant Question 958 The Tazewell Pair 959 Editorial—The Dairy Inspection Question. .• 944 Good Advice from an Old Virginian—Some Editorial—^Dual Purpose Cows 944 Experience and Suggestions 959 The Dual Purpose Cows 945 Enquirer's Column (Detailed Index p.
    [Show full text]
  • Allen Strickland Williams
    ALLEN STRICKLAND WILLIAMS 3723 Tracy Street #1 Los Angeles, CA 90027 (904) 705-6210 [email protected] ​ EXPERIENCE Paradise Creative, Los Angeles, CA Senior Copywriter FEBRUARY 2020 - PRESENT ​ ​ ● Wrote winning pitch decks and social campaign copy for ABC, Amazon Studios, Hulu, Focus Features, Sony Pictures Entertainment, Sony Pictures Animation, Disney+, and Paramount Animation and 20th Century Fox titles. ● Part of social team that won and continues to serve the Amazon Studios brand account. ● Concepted, created, and delivered special shoot scripts. ● Wrote winning submission scripts for creative agency awards. ● Contributed and approved copy for editorial, sizzle reels, and additional agency needs. ● Pitched and won digital concepts for SelvaRey, Bruno Mars’s rum and lifestyle brand. ● Created tone sheets with voice and language guidelines for internal and client use. ● Supervised, edited, and approved Community Manager’s copy to fulfill client requests. ● Part of on-set special shoot writing team for Jumanji: The Next Level. Worked directly ​ ​ with production, studio, and talent. Was cast in a spot written for Uber, which has garnered over 10M combined views on YouTube. ● Assumed Head of Strategy and Head of Digital responsibilities as needed. ● Secured influencers and coordinated with them for executing activations. ● Leveraged connections to bring in $100k of new business. Freelance Copywriter JANUARY 2019 - JANUARY 2020 ​ ​ ​ ● Brainstormed concepts, planned strategy, wrote pitch decks and social campaign copy for Netflix, Amazon Studios, Roadside Attractions, Annapurna Pictures, Neon, and Paramount Pictures titles. Self-Employed, Los Angeles, CA Freelance Copywriter / Comedy Writer / Stand-Up APRIL 2013 - PRESENT ​ ​ ● At Hi5 Agency, brainstormed concepts with Social/Strategy teams and wrote pitch deck copy for Netflix title.
    [Show full text]
  • What's Tv Worth?
    WHAT’S TV WORTH? APRIL 2016 1 13 3 We surveyed 1,502 TV consumers… • Age 16 to 74* • Watch at least 5 hours of TV per week • Have broadband at home • U.S. census balanced • Data collection completed in March 2016 • Prior to 2015, the age range for this study was 16-64. On slides with trending to 2014 or 11 earlier, the data is for viewers age 16-64 The New Normal: the average viewer combines multiple TV sources to make their own TV package ELECTRONIC SELL THROUGH SVOD ONLINE CHANNEL OR MCN SCREENS MVPD AND CONNECTORS Live VOD DVR TV Everywhere 2 “What’s TV Worth” tracks how consumers choose, use, and allocate their time across these options Which TV platforms consumers are using, USAGE independently and together The screens viewers watch on, and the devices DEVICES they use to connect their TVs to the internet Which sources viewers see as their “default” – the DEFAULT first thing they turn on when they want to watch Which TV platforms, and which specific brands, VALUE do consumers perceive to be most valuable Which features and attributes drive viewers to use CHOICE certain TV sources over others 3 Executive Summary Overview of Key Findings 4 Is 2016 the year the dust begins to settle? 5 SVOD is emerging as the dominant model for consuming TV Rising Usage High Perceived Value More users are adopting SVOD Perceptions of major SVOD platforms platforms, and many are using more continue to rise, while pay TV is flat than one % RATE “GOOD” use at least one SVOD, OR “EXCELLENT” VALUE 68% up from 47% in 2015 67% Ç Netflix streaming subscribe
    [Show full text]