HOW CANADIANS COMMUNICATE V HOW CANADIANS COMMUNICATE V Edited by David Taras and Christopher Waddell Copyright © 2016 David Taras and Christopher Waddell Published by AU Press, Athabasca University 1200, 10011 – 109 Street, Edmonton, AB T5J 3S8 ISBN 978-1-77199-007-3 (pbk.) 978-1-77199-008-0 (PDF) 978-1-77199-009-7 (epub) doi: 10.15215/aupress/9781771990073.01 Cover design by Natalie Olsen, Kisscut Design Interior design by Sergiy Kozakov Printed and bound in Canada by Marquis Book Printers Library and Archives Canada Cataloguing in Publication Sports (2016) Sports / edited by David Taras and Christopher Waddell. (How Canadians communicate ; V) This volume emerged from a conference that was part of the How Canadians Communicate series of conferences held in Banff in October 2012. Includes bibliographical references and index. Issued in print and electronic formats. 1. Mass media and sports—Canada. 2. Sports—Social aspects—Canada. I. Taras, David, 1950-, author, editor II. Waddell, Christopher Robb, author, editor III. Title. IV. Series: How Canadians communicate (Series) ; 5 GV742.S66 2016 070.4'497960971 C2015-904359-X C2015-904360-3 We acknowledge the financial support of the Government of Canada through the Canada Book Fund (CFB) for our publishing activities. Assistance provided by the Government of Alberta, Alberta Media Fund. This publication is licensed under a Creative Commons License, Attribution– Noncommercial–NoDerivative Works 4.0 International: see www.creativecommons.org. The text may be reproduced for non-commercial purposes, provided that credit is given to the original author. To obtain permission for uses beyond those outlined in the Creative Commons license, please contact AU Press, Athabasca University, at
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