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O N L I N E M E D I a K Trusted source of news and analysis for South African IT decision-makers ONLINE MEDIA KIT WWW.ITWEB.CO.ZA ITWeb is a founding member of the Digital Media & Marketing Association. We are committed to accurate and transparent reporting of our online traffic and audience numbers. Who we are ITWeb is South Africa’s leading business technology media company. ITWeb.co.za is the trusted source of relevant news, views and analysis of the key trends and developments shaping the local IT and telecoms markets. Who reads ITWeb C-SUITE: IT DecisioN-MAKERS TECHNOLOGY SUPPLIERS OF ICT SoLUTIONS CIOS, CTOS, CEOS AND INFLUENceRS PROFessioNALS AND SERVICES 200 000 unique monthly readers Who reads ITWeb? • 200 000 unique monthly readers • +-28 000 daily newsletter subscribers Readers by job level Readers by industry Executive Middle Management Management (C-suite) Finance 27% 34% Government 34% 60% other major IT Commercial industries Industrial IT Professional IT Consultant Media 28% 11% Telecoms 6% * Average was taken over one year. Source: Google Analytics Our audience by industry sector Financial Public Commercial Industrial ICT Sector Sector Sector Sector Sector • Finance • Education • Business services, • Agriculture • IT, telecommunications consulting • Banking • Government • Engineering • Legal, real estate • Insurance • Non-government, • Manufacturing non-profit • Healthcare • Accounting • Mining, petrochemical • Parastatals, utilities • Retail, wholesale • Tourism, hospitality • Transport Our value proposition ITWeb’s diverse media platforms offer unique benefits to sponsors and advertisers. Tailor-made Support for Exposure to Leads and market media solutions end-to-end PR customers and intelligence on for your unique & marketing prospects who what business requirements strategies make technology users really want purchasing decisions What we offer Boost your marketing efforts with ITWeb’s many readership engagement channels. 1. Content awareness • Virtual Press Office • Company Zone • Industry Video • Microsite 2. Lead generation & market intelligence • Sponsored surveys • Client content • Webinar 3. Brand awareness: • Banner/display advertising • Portal sponsorship • Keyword sponsorship 4. ITWeb Africa Virtual Press Office Public relations and perception management tool - the easiest and most cost-efficient way to maintain maximum exposure. • Build credibility among tech decision-makers with your thought leadership content, case studies and company news. • Maintain top-of-mind visibility in your target market cost-effectively and easily. • Opt for a Premium VPO and get exposure in Brainstorm’s monthly print supplement, ICT Insight. • Improve your searchability and accessibility on the Web. Guaranteed exposure across our channels PREMIUM: Print ICT ITWeb’s Our daily Relevant Housed in your supplement, front page and newsletter sections virtual press social media mobi site office ITWeb Rates Virtual Press Offices on ITWeb: Pricing for 12 months ITWeb ITWeb Africa Mail & Guardian Number of Standard Premium Number of Standard Current ITWeb Number of Standard stories stories client rate stories 6 R 19 875 R 30 475 6 R13 500 R 8 100 6 R19 800 8 R 24 910 R 38 425 8 R 16 900 R 10 140 8 R24 200 12 R 32 595 R 51 940 12 R22 200 R 13 320 12 R33 000 18 R 46 110 R 74 730 18 R 31 500 R 18 900 18 R44 000 22 R 53 530 R 86 920 22 R36 400 R 21 840 24 R 58 830 R 93 810 24 R40 100 R 24 060 24 R55 000 30 R 69 430 R 111 830 30 R47 400 R 28 440 30 R62 700 36 R 79 235 R 130 115 36 R54 100 R 32 460 36 R71 500 42 R 88 510 R 147 870 42 R60 500 R 36 300 42 R79 200 48 R 95 665 R 163 240 48 R65 300 R 39 180 48 R83 600 60 R 113 420 R 197 955 60 R77 600 R 46 560 60 R96 800 Company Zone High-value content marketing platform • Benefit from our editorial expertise when we plan and write your content. • Promote your company as an authority on topics that matter to tech decision-makers. • Position your spokespeople as thought leaders. • Share insightful, reader-interest information. • Populate your Company Zone with videos, social media feeds, white papers and more. Guaranteed exposure across our channels PLUS: ITWeb’s Our daily Relevant Housed in your Social media front page and newsletter sections company zone mobi site ITWeb Rates Company Zone - Original content creation ITWeb ITWeb Africa Number of Original content Price per piece Number of Original content Price per piece stories creation stories creation 6 R 57 240 R 9 540 6 R 44 520 R 7 420 7 R 66 038 R 9 434 7 R 51 198 R 7 314 8 R 74 624 R 9 328 8 R 57 664 R 7 208 9 R 82 998 R 9 222 9 R 63 918 R 7 102 10 R 89 570 R 8 957 10 R 68 370 R 6 837 11 R 96 778 R 8 798 11 R 73 458 R 7 208 12 R 103 032 R 8 586 12 R 83 952 R 6 996 14 R 118 720 R 8 480 14 R 96 460 R 6 890 16 R 133 102 R 8 319 16 R 107 662 R 6 729 18 R 146 840 R 8 158 18 R 118 220 R 6 568 20 R 159 954 R 7 998 20 R 128 154 R 6 408 22 R 172 405 R 7 837 22 R 137 425 R 6 246 24 R 184 186 R 7 674 24 R 146 026 R 6 084 30 R 225 430 R 7 514 30 R 177 730 R 5 924 33 R 242 691 R 7 354 33 R 190 221 R 5 764 36 R 258 943 R 7 193 36 R 201 714 R 5 603 An additional fee of R2000 ex vat would apply to duplicate the ITWeb Company Zone article onto the Africa platform. Videos Professional and efficient video production, plus exposure for your video on our wide-reaching platforms. What you get • Our videographer films and edits your video. • Filming is quick, mobile and non-disruptive for your spokespeople. • The video will be displayed on ITWeb’s homepage and in the daily newsletter for one week. • The video file will be available to clients to post on their site, include in marketing material, and run at events. • Video is archived in ITWeb’s Video portal, YouTube Channel and client’s Virtual Press Office. • Videos are typically 3 to 5 minutes long. Typical ITWeb video content • A case study • A financial results or • A company profile business presentation • An executive or thought • An event overview leader profile RATE: R25 000 ex VAT 11 Microsite - Ideal for events and product launches What you get A dedicated microsite running over four weeks, showcasing: • Original editorial content • Sponsor’s videos and links to other valuable content • Sponsor’s social media feeds • Press releases Advertising Sponsor’s company highlighted on ITWeb’s main navigation bar (left hand side) Content creation for two weeks ITWeb journalist writes four original articles 2 x newsletter skins (1 day each) and 4 text ads in our daily newsletter during the These are published on the microsite and links are month of your campaign included on ITWeb’s front page and daily newsletter 80 000 impressions run-of- site banner advertising - a Headlines posted on ITWeb’s social media clients’ feeds set of banners ranging from (Twitter, Facebook, LinkedIn) leaderboards to rectangles RATE: R64 250, ex VAT Sponsored Surveys Capturing input from top decision-makers, ITWeb surveys are regarded as a trusted representation of the current state MARKET RESEARCH of the industry. Gain insight into your target audience’s priorities and challenges when it comes to technology adoption. EDITORIAL Pre- and post-survey editorial coverage on ITWeb and in ICT Insight, a print supplement in ITWeb’s Brainstorm magazine. THOUGHT LEADERSHIP Take advantage of the exclusive opportunity to provide commentary around the survey results’ analysis. BRANDING Extensive exposure through a survey promo box on ITWeb’s home page, banner ads and dedicated mailshots. LEAD GENERATION Survey respondents opt in to receive more information about your solutions. RATE: R68 500, excl. VAT Minimum prize value of R3500 to be included High-value client content If you have original, high-value content, let us showcase it on ITWeb and generate leads for you. • White papers (Gated) How • Videos it works • Pre-recorded webinars We publish your high-value assets as ‘gated content’, • E-books (Gated) requiring readers to leave their • Analysis reports (Gated) details before they can download it. • Infographics Exposure across our channels PLUS: Housed in either On ITWeb’s In our daily In a dedicated In relevant your virtual press front page and newsletter monthly mailshot sections office or on a mobi site landing page ITWeb Rates High-value client content - showcasing white papers, ebooks, analysis reports, etc. Client content Price per piece 6 R 38 160 R 6 360 7 R 43 778 R 6 254 8 R 49 184 R 6 148 9 R 54 378 R 6 042 10 R 59 360 R 5 936 11 R 64 130 R 5 830 12 R 68 688 R 5 724 14 R 78 652 R 5 618 16 R 88 192 R 5 512 18 R 97 308 R 5 406 20 R 106 000 R 5 300 22 R 115 434 R 5 247 24 R 124 656 R 5 194 30 R 154 230 R 5 141 33 R 167 904 R 5 088 36 R 181 260 R 5 035 We target 100 qualified registrations – only delegates who match your criteria are selected.
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