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Krazy Ken: in 1997, Apple's Website Went Dark for 24 Hours, and It Mysteriously Showed a Picture of a Chocolate Chip Cookie, a Shopping Cart, and a Screwdriver

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Krazy Ken: in 1997, Apple's Website Went Dark for 24 Hours, and It Mysteriously Showed a Picture of a Chocolate Chip Cookie, a Shopping Cart, and a Screwdriver Krazy Ken: In 1997, Apple's website went dark for 24 hours, and it mysteriously showed a picture of a chocolate chip cookie, a shopping cart, and a screwdriver. What the heck could this possibly mean? Was it a hint for a new product? Let's find out. Apple Keynote Chronicles is made possible by our awesome friends at Linode. You can simplify your infrastructure and cut your cloud bills in half with Linode's Linux virtual machines. To put it simply, if it runs on Linux, it runs on Linode. Hey guys, how are you all doing? If you're new here, welcome. My name is Krazy Ken, and welcome back to Apple Keynote Chronicles. Today, as usual, I'm joined by Brad, who has, for some stupid reason, agreed to go on this torturous journey with me. So thank you, Brad. I really appreciate it. I think Brad: I caught the crazy, I just haven't passed it on, yet. Krazy Ken: That's true, you haven't. But hopefully, if my plan works out... Okay, it's not really a plan, it's just an idea baby right now, I would like to have other guests on the show, too. It'd be cool to talk with some other people, who were maybe even at these keynotes, but that's for the future. So yes, we're here again today, and we're talking about two Apple events, or just quickly going through a Seybold Seminar that Steve Jobs was at. But then the main event was the November 1997 Apple special event, where they introduced the PowerPC G3 processor. Today, we're using Apple's chips, the M1, and all this stuff, this was kind of like that. Not really, but kind of. It was an all new processor for these new products they were releasing as part of Steve Jobs' new strategy for Apple. So this was kind of a big deal, and that's what we'll be talking about today. Krazy Ken: So, I can't find a video online for the Seybold Seminar, but I do have a transcript, I do have a link in the show notes, and this is actually our first time covering a Seybold Seminar, and Steve Jobs was speaking at it. So, in short, what was Seybold? Well, Seybold Seminars were a series of trade shows and these seminars tailoring to the pre-press industry and desktop publishing. We were talking about creative content and pre-press and design work, and how the Mac is so big in those markets. So it made sense for Steve Jobs to represent Apple at the Seybold Seminars. Krazy Ken: So, because the Macintosh was huge in those industries, it just made sense. These seminars started before the Mac existed, in 1981, by Jonathan Seybold. But ultimately, the event was discontinued in 2005, and that's probably why many newer computer users have no idea what it is, but it did have a good run. Brad: I did not know about them. Krazy Ken: That's okay. So, Jobs recaps a few things during the seminar, like the Microsoft partnership. Also, Rhapsody, the next gen operating system, he says it's on track and will come out as a server product first, which I always thought was interesting. I really should look into Apple's interest with servers more, because they don't do that. They had the Xserve and all that stuff, but they don't sell any of that anymore. But yeah, that was a big focus for them, was to make Rhapsody as a server product before it was a client OS, and we'll be talking about that much more in a future episode. There was a dedicated scene from a keynote where he talks about what eventually was called macOS X, macOS X Server. Krazy Ken: So, he also mentions the Newton. He says, it's important, but macOS is the core of Apple, and as we know, the Newton's died off shortly after 1997. And then he hints at some problems to fix, such as Apple's inventory, which we'll dive into during the main event. So I think Steve Jobs was kind of teasing what he was going to be talking about in this next event, because inventory was a problem. Now, it's November 1997, it's time for the Apple special event, and before the keynote, the Apple website has been down. It was down for a whole day, and it was replaced with three pictures; a chocolate chip cookie, an empty shopping cart, and a screwdriver. So what the heck does that stuff mean? Brad: Did you try to take a guess, or did you already know, going into it? Krazy Ken: I took guesses, but I really... The chocolate chip cookie was kind of obvious to me. Looking back at this, I was like, "Oh, chip, processor, CPU." But I did not... The screwdriver was the only thing I was really confused about. The shopping cart, I was like, "Okay, like, a shopping thing?" I wasn't really sure what, but the screwdriver, I really didn't know. What about you? Brad: The chip thing, I kind of confused me. I think maybe he was just talking about the internet, or something literally- Krazy Ken: Oh, because- Brad: ... right before it, when he introduced it, so I thought cookies. Were cookies a thing to make... So chip, I guess, I can't think of a better representation of saying chip, we have a new chip, but yeah. It's kind of the evolution of icons, even, because you don't see a whole shopping cart used as an icon really anymore- Krazy Ken: Right, it was- Brad: ... generally a basket. Krazy Ken: Yes. Brad: And you don't see a screwdriver alone, even on the app store, or whatever, it's a screwdriver and a hammer crossing it. Krazy Ken: And they weren't even icons, they were like actual alpha channel photographs, like a [inaudible 00:04:54]. Brad: Yeah. Krazy Ken: But it was 1997, that visual- Brad: It's really interesting to see the evolution of how things- Krazy Ken: It totally is. So, they open up with, I think, different ad, here's to the crazy ones, the misfits, the rebels, the square pegs and the round holes. Fun fact for everybody, Robin Williams was the star of a show called The Crazy Ones, it was a one season thing. It was inspired by that. Have you watched ? Brad: I haven't. I did not know that that was the inspiration behind it. Krazy Ken: I don't know if it was the inspiration from the writer and creator perspective, but in the TV show itself, in the first episode, they talk about the Apple ad. Brad: I will just say, as we're on the topic, even though we're talking about the evolution, it's very Apple, what they're doing right there. There's the cookie, the shopping cart. I think we see the evolution of how the icons came to be and all this and that, but also the reveal that's very reminiscent of how he introduced the first iPhone and everything. Krazy Ken: Dude, I'm so glad you say that, because this is the first real Steve note. It's not a business thing or a status report thing or a Seybold Seminar, this is Steve Jobs' first real Steve note, where has the suspense. That's a good way to put it, because he was like, we're releasing G3 products; an iPod, a phone, and an internet communicator. That's- Brad: Because even the last event was a Macworld thing. There is a different vibe. I can see why Apple hosts their own events now, because you don't have to put up with the pageantry or the handoff or the niceties of the beginnings of someone else introducing your keynote. Krazy Ken: And that did change, because even the iPhone thing was... The first iPhone, that was still a Macworld, but it still felt like a Steve note. But one of the main reasons they eventually moved away from Macworld was because of the scheduling. They wanted to announce and release their products on their schedule, and not have to fight the Macworld- Brad: Gotcha. Krazy Ken: ... convention schedule. But yeah, we'll cover that in a future, future episode. The last Macworld Apple was Macworld 2009. But for today, it's Apple's own special event. Steve comes out on stage, and we're back at the Flint Center. The Flint Center was where the first Macintosh was revealed, and lots of long applause. No turtleneck yet, he hasn't evolved that look, yet. He's wearing kind of like a waist coat sort of thing- Brad: Again- Krazy Ken: ... and a beard. Brad: ... fashion choices are always a topic of a discussion here. This one is interesting. I call this one the... I would call this a high school principal Steve Jobs. That's what he looked like. A Grizzly Adams High School principal or something. Krazy Ken: You liked the beard? You liked- Brad: Yeah. Krazy Ken: ... his beard? Brad: Yeah, the full beard, robust. He had not the turtleneck, yet. It's a powerful presence. Krazy Ken: Yeah, absolutely. So, he teases the three pictures, he's going to go through one at a time. First was the cookie, "A very different chip," is what he said, and there was some laughs and applause there.
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